The bull market in 2021 was crazy.

It's common for collections to go from 200 to 20k followers in a day. The rapid surge is often the result of buying followers, which is attractive to newcomers who know nothing.

It creates an illusion of momentum which helps the NFT collections to -

2. Harness the greed in the market

The illusion of quick growth can be enchanting.

A rapidly growing follower count can give the false impression that the collection is something worth being a part of.

People are hardwired to be attracted to upward trends, especially in the bull market

3. Deploy Engagement Tactics

Once the inflated numbers have done their job, it's time to engage.

Various engagement strategies are deployed.

These could range from exclusive giveaways to interactive events designed to deepen the commitment of their new followers.

4. Algorithm makes it real

As more people genuinely engage with the collection, the algorithm starts recommending it to others.

Which gives it a "vote of confidence"

What started as artificial interest became genuine popularity.

People begin to share and invite others, and the community grows organically.

Validating the initial "growth".