On 4 May, the COMEX gold future rose by 1.06 per cent to $2058.6 per cent, just a step away from the historical peak of $2089, and the COMEX gold future rose by 3.3 per cent between 2 May and 4 May. London (CFD) experienced an increase of over 1.00 per cent on 4 May, with a medium-term hedge of US$ 2079.67/盎, with a new record high.

On 5 May, external transfers of precious metals were rebounded, while COMEX’s gold future fell by 1.5 per cent, with $2024.90 reported to the Division. In terms of domestic gold futures, the thorium main power, Au888, fell by 1.58 per cent and was reported at $450.50.

Since this year, COMEX’s gold futures have grown cumulatively by more than 10 per cent, up to $2081.82 in London.

Under the guise, consumers chose to postpone gold purchase plans. The forest (originalized) from the Bui River tells the era of wealth, “the past year, my staggered monkeys of the past year have changed their tiny and left behind”.

At the same time, there has been a sharp turnout of old gold. “Twenty years of business saw no price rise to such a high price.” On 5 May, Lee Myong, who is engaged in gold recovery operations, told the economy that gold is generally being recovered at the current yen-10 prices, and it is indeed the best time to have old gold at home.

The gold-friendly nurseries from Gilin are also planning to sell their own gold, “I do not sell, wait for 500 bars”. She expressed her firm conviction that the price of a cascade would continue to rise.

On 6 May, the Earth was consulted with a jewellery store in Hiroshima, and the staff member stated that “the present price of the jewellery is $588 /g and that there is now a large number of buyers and holidays, as the price has been rising”.

The Global Gold Demand Trends Report, released by the World Gold Association on 5 May, shows that, despite a 13 per cent decline in total global gold demand (excluding off-site transactions) in the first quarter of 2023, the recovery in the off-site trading market has pushed total gold demand to 1174 tons, a 1 per cent increase from a small increase.

It is noteworthy that China experienced a return to 198 tons of gold consumption demand in the first quarter of the year, an increase of 11 per cent over the same period and a 56 per cent increase in the ring ratio, creating the strongest quarter of the need for rationing since 2015.

Not only is the price of gold “blooded”, but the gold unit has again skyrocketed. As of 5 May, the Port Unit, the Chinese White Silver Group (00815.HK), grew by 4.65 per cent and the Chinese Gold International (02099.HK) by 3.28 per cent. Most of the increase in the Wind gold component unit over 20 per cent per year, and in the case of Pitcairn gold (001337.SZ) as a new unit, the increase was more than 98 per cent.

High performance of gold companies in the first quarter

Gold prices escalated, detonating the gold unit’s performance for a quarter.

Wind data show that 10 companies with high metal plates accounted for a total operating income of $1,286,60 million in the first quarter of 2023, with a combined net return of approximately $709 million.

In particular, six of them registered a quarterly growth in business income, with the western gold (000430.SZ) camp receiving the highest growth rate of 140.71 per cent; followed by Sichuan gold, with an increase of 66.06 per cent;

From the net profit of the mother, a total of eight of the 10 gold-based enterprises recorded profits, of which Sichuan recorded a 496.2 per cent increase in the net profit ratio of the mother to the mother.

According to a quarter of 2023, the increase in current operating income, net return from the mother, was due to higher prices in the gold market, and to increased sales of gold concentrates.

The western gold, medium resources (wealth rights) (,000,000 506.SZ) are the two companies that lost only a quarter in the plate, with a net loss of $6158.78 million and 3789.8 million respectively in the mother’s net profits. In the financial statements, the two companies stated that the loss was due to the loss of the investment gains from the suspension of the subsidiary mine and the transfer of the subsidiary equity.

On 6 May, in response to the impact of the increase in the price of gold on performance, the revenues of the era were given to western gold, and its associated staff stated that “the price of gold is certainly a good news, but that the price of gold is fluctuating (for performance expectations) and costs, yields and prices are related, although (prices) are now rising and the subsequent fluctuations are not permitted.”

On the same day, the old economy of the UV mining sector, whose associated staff indicated that “the price of gold was higher and the profits of the gold plate were also higher than those of the gold plate, because the cost of the Māori block was minus costs and would certainly increase”.

“We are concerned that the recent trend in gold prices is relatively good, and that the production of gold in the first quarter has also been the highest in history, so that the whole of gold is more dynamic. But it should also be seen that, although the overall price of gold was rising last year, many gold companies (the top 10 globally) were not able to reap the full dividends, and with the rise in cost, transport logistics, the top 10 gold companies were on the rise with only two of them.” According to the above, “there was no way that the increase in the price of gold would necessarily lead to a profit growth and management level, as well as operational levels”.

In terms of equity prices, Sichuan gold is the largest unit that has increased since this year, and has grown by as much as 398 per cent in the area since it landed on 3 March. As at 4 May, the average annual increase in gold, medium resources and mountains also reached 49.08 per cent, 45.82 per cent and 37.68 per cent respectively;

The flow of funds has risen to a total of five gold units that have received net inflows of major capital since this month, with net inflows of gold, mountain eastern gold, naked gold staggering staggering yuan renminbi, at 192 million, 147 million and 108 million, respectively; in contrast, the main capital flows were net outflows of four orcheon gold, one hundred and fifty-six million gold mining, and one hundred and thirty-three million gold mining, respectively.

Even in the middle of the fighting, there are so many state teams in the hills that come to the scene to feed the teams, which is the foundation of broad state football!

The first competition in the Le Lutheran State team, which is essentially U21, was sent as the leader of the team, followed by a “conventional operation” in the Grands of the State team.

On the other hand, the city of Shenyang has three external assistance within the team, with two first.

However, young and wide-area teams, working in the main balloons, were kicked and even took the initiative on the scene.

The semi-held balloon rate, with a wide-area team of nearly 70 per cent, consisting of a total of eight radio doors and several bursts of semi-prohibited areas in the city of Yongbyon.

However, these young balloons are still lacking in the experience of professional unions, and there is little confidence.

Anti-Spanish rivals, even though they are pressured in half of the cantons, can pose threats in limited offensive opportunities.

If it is not a wide-state team site that has succeeded in destroying each other’s single knife, then it is likely that the whole can be left behind, half by the end and the two sides by the end.

The armed forces of the Greater State, acting outside the restricted area, were given a front to the rival, who once again responded to the distress by giving a sound mind.

In the second half of the competition, the two sides clearly increased the intensity of their guard and repeatedly came to the balloons. In the second half of the country team, the Parman River, is also the opportunity to replace the site.

In minute 82, the largest regional team was the best opportunity to break down doors, but the door would remove the balloon on the door line, and the wider regional team lost excellent opportunities.

Ultimately, the wide-area team is in the main battles of 0-0, harvesting 1 cent without opening doors.

On the floor, there is indeed some lamentation for the State-wide team, which has not been able to enter the balloon for a total of 10 foot screens. However, this is also the experience of this young balloon, and the need for a timely adjustment of Liu Jiayi and young team members.

Pacific team, next round of oil refuelling!

The first competition in the ground team, albeit 0-0, was commendable. Practical action must be taken to celebrate!

What are the consequences of global warming? What kind of living environment will life on earth face? The answers to these questions can be found in the earth’s historical period similar to the current changes in the earth’s environment.

Recently, a research result published by the Nanjing Institute of Geology and paleontology of the Chinese Academy of Sciences (hereinafter referred to as the Nanjing Institute of paleontology) in cooperation with Nanjing University and the University of California Davis shows that during the late Paleozoic great ice age about 300 million years ago, similar to the current earth environment, there was a short huge amount of carbon emission event, which caused a significant reduction in marine hypoxia and marine biodiversity. Relevant research results were published in the proceedings of the National Academy of Sciences (PNAs) on May 2.

Today, the earth is in the Cenozoic ice chamber climate that began 34 million years ago. In the past century, the global temperature has increased rapidly under the background of ice chamber climate, the melting of polar glaciers has intensified, the sea level has risen, and the degree of ocean hypoxia has increased, resulting in the reduction of global biodiversity. So, how will the trend of global warming develop further?

Chen Jitao, a researcher at Nanjing Institute of paleontology, told China Science Daily that it is difficult to predict the long-term trend in the future based on the observed data of current environmental changes. In order to find the internal relationship between the warming of the global ice chamber climate background and the changes of marine hypoxia and biodiversity, and more accurately simulate and evaluate the degree of marine hypoxia, researchers find the answer through the study of the ice chamber climate in the earth’s history.

Chen Jitao pointed out that the late Paleozoic great ice age of 360-280 million years was the longest lasting and largest ice chamber climate on the earth. It was also the only geological period since the establishment of terrestrial higher plants and terrestrial ecosystems to record the transformation of the earth from ice chamber climate to greenhouse climate. The concentration of atmospheric carbon dioxide and oxygen at that time was also similar to that in modern times, It can be well compared with the ice chamber climate environment in which human beings live today.

Therefore, the study of the impact of carbon emissions and global warming events that have occurred in the late Paleozoic great ice age will help researchers better understand the correlation and feedback mechanism within the earth system under the current ice chamber climate, so as to more accurately predict the future development trend of global climate environmental change and biodiversity.

The international cooperation team composed of Chen Jitao, Professor Wang Xiangdong of Nanjing University and Professor Isabel Monta? EZ of the University of California Davis has carried out comprehensive research on the Carboniferous strata in South China for nearly a decade, including stratigraphy, paleontology, sedimentology, sedimentary geochemistry and numerical simulation, A huge carbon emission event under the ice chamber climate in the Late Carboniferous was found for the first time.

It is understood that the naqing section in Luodian, Guizhou Province has developed a few continuously exposed Carboniferous marine strata in the world, which has completely recorded the geochemical information of seawater in the Late Carboniferous. The researchers tested and analyzed the carbon and uranium isotopes and major and trace elements of the samples with centimeter accuracy collected from the profile, numerically simulated the carbon emission and carbon source with the global carbon cycle model, calculated the degree of global ocean hypoxia at that time by using the coupled uranium model, and finally established the correlation mechanism between carbon emission and ocean hypoxia area in the event.

The results show that in the Late Carboniferous (about 304 million years ago) ice chamber climate, about 9 trillion tons of carbon were discharged into the atmosphere within 300000 years, which caused significant global warming at that time. During this period, the sea surface temperature increased by about 4 ℃, the global ocean anoxic area expanded to 22%, and the marine biodiversity decreased significantly in the short term.

The study of earth system model shows that during the global warming of ice chamber climate, extensive ocean hypoxia may be related to the enhancement of seawater stratification and the increase of nutrient input (oxygen consumption).

By comparing the carbon emission events in different climatic environments in geological history and the global warming and ocean hypoxia caused by them, the research team proposed for the first time that under the same carbon emission rate, the ocean under the ice chamber climate may have a more serious oxygen deficiency state than the greenhouse climate.

Chen Jitao said that through the study of similar climate and environmental events that have occurred in the process of geological history and the detailed identification of the occurrence, development and end process of the event, we can further reveal its impact on marine biodiversity and provide some reference for mankind on how to deal with the possible polar climate in the future.

Related paper information: https://doi.com org/10.1073/pnas. two billion one hundred and fifteen million two hundred and thirty-one thousand one hundred and nineteen

Xinhua News Agency “Xinhua viewpoint” reporter Huang Xiao

At the national two sessions this year, the topic of improving the supporting measures of the three child fertility policy attracted much attention. The government work report clearly proposes to improve the supporting measures of the three child fertility policy, include the care expenses of infants under the age of 3 into the special additional deduction of personal income tax, and develop inclusive childcare services through multiple channels to reduce the burden of family fertility, parenting and education.

Xinhua viewpoint reporter learned that Beijing, Guangdong, Zhejiang, Hunan, Jilin, Heilongjiang and other provinces have issued documents proposing the establishment of childcare subsidy system, and some places have put forward preferential policies in housing and other aspects.

Many places clearly put forward the establishment of childcare subsidy system

Since last year, several provinces have clearly proposed the establishment of a parental subsidy system.

In November last year, the “14th five year plan” for public services in Guangdong Province issued by Guangdong Province proposed to actively absorb the useful experience of the international community and explore the granting of inclusive economic subsidies to children. In January this year, the implementation plan on optimizing Fertility Policies and promoting long-term balanced population development issued by Beijing proposed to gradually establish and improve the family rearing subsidy system.

Zhejiang, Hunan, Jilin, Heilongjiang and other places proposed to establish a childcare subsidy system in the newly revised regulations on population and family planning. For example, Zhejiang Province stipulates that the people’s governments of counties (cities and districts) can, according to local conditions, give childcare allowances and childcare expenses to families with infants under the age of three. Hunan province encourages people’s governments at or above the county level to establish a childcare subsidy system for families who have a second or more children according to law. Jilin Province stipulates that people’s governments at or above the county level should establish a childcare subsidy system and constantly improve supporting measures to promote fertility; The provincial finance shall give appropriate subsidies according to the implementation of the local system. Heilongjiang Province stipulates that the municipal and county-level people’s governments shall establish a childcare subsidy system for families who give birth to a second or more children according to law, and the childcare subsidy in border areas and old revolutionary base areas can be higher than the average level of the whole province.

The measures of some prefecture level cities, districts and counties are more detailed and specific:

Panzhihua City, Sichuan Province, announced the 16 policies and measures on promoting human resources accumulation. For Panzhihua registered residence families that have two or three children according to the policy, a child care subsidy of 500 yuan per child per month will be paid until the child is 3 years old.

Linze County, Zhangye City, Gansu Province issued a document stipulating that for the permanent resident families with Linze registered residence who have two or three children in the county’s public medical institutions, the second child will be given a childcare subsidy of 5000 yuan per year, and the third child will be given a childcare subsidy of 10000 yuan per year until the child is 3 years old.

According to the 2021 maternal and infant industry insight report released by Nielsen IQ, a market monitoring and data analysis company, more than 60% of childbearing age people said that supporting benefits such as childbirth rewards and subsidies and husband and wife joint maternity leave could improve their willingness to give birth, and more than half of them wanted more childbirth rewards, upbringing and childbirth medical subsidies.

Some subsidies have been implemented, and more “big moves” have been released one after another

The Yangjun family in Panzhihua City is the first family to apply successfully after the city introduced the parental subsidy policy. “I think this subsidy is very good. Although 500 yuan a month is not much, it can subsidize the little daughter’s milk powder, diapers and other daily consumables. I hope more measures will be introduced in the future to eliminate the practical concerns of having two or three children for more families.” Yang Jun said.

Many respondents mentioned that families who have the ability and idea to have two or three children often do not value subsidies, but they see the positive signal released by the state to encourage childbirth. “They feel that the state will pay more attention to and support multi child families, effectively reduce the burden of childbirth and parenting, and the overall atmosphere will develop towards a fertility friendly society.” Meng Jiajia, a white-collar worker in an enterprise in Hangzhou, said.

In addition to the implementation of some parental subsidy policies, more incentive “big moves” are also being released one after another.

The newly revised regulations of Anhui Province on population and family planning stipulates that if a citizen requests to have another child after undergoing sterilization, the cost of restoring the birth operation shall be subsidized by the unit to which the subject belongs or the township (town) people’s government and sub district office.

In February this year, Beijing issued the notice on regulating and adjusting the price of some medical services, which included 16 assisted reproductive technology projects involving a wide range of people, necessary for diagnosis and treatment, mature technology, safety and reliability into the category a reimbursement scope of medical insurance, including intrauterine artificial insemination, embryo transfer, sperm optimal treatment, etc.

Jiangsu Province proposed that 50% of the social insurance expenses paid by enterprises during the maternity leave of female employees should be given to those who have two children and 80% to those who have three children; Reduce and exempt the expenses for families with financial difficulties in entering kindergartens, kindergartens and schools. Areas with conditions can reduce the burden of family rearing by issuing consumption vouchers for infant care services.

Some localities also have targeted preferential policies on housing.

Beijing proposed that families with a large number of minor children who apply for public rental housing can be included in the scope of priority rent allocation, and appropriate consideration should be given to the selection of house type. Jiangsu Province and Anhui Province proposed that when renting public rental houses, families that meet the local housing security conditions and have minor children can be given appropriate care in terms of house type selection according to the number of minor children. Linze County clearly stipulates that for permanent households with registered residence in Linze who have two or three children, a government subsidy of 40000 yuan will be given when purchasing commercial houses in the urban area of the county, and a government subsidy of 30000 yuan will be given when purchasing commercial houses in centralized residential areas such as central market towns.

The implementation of the national deployment on optimizing fertility policies has also received the support and response of some enterprises. A listed agricultural and animal husbandry company proposed that from this year, employees will be rewarded with 30000 yuan for the first child, 60000 yuan for the second child and 90000 yuan for the third child. A new birth gift for an Internet enterprise is divided into three levels: 1000 yuan, 2000 yuan and 3000 yuan.

Experts suggest to play a good combination of boxing and refine the landing policy

There are different views and expectations from all walks of life on how much and how to pay childcare subsidies. Yang Jianhua, President of Zhejiang social society, said that families with different incomes in different regions have different requirements and standards for childcare. The specific amount of childcare subsidies and how appropriate they should be paid need to consider various factors and accurately calculate.

In January this year, the Zhejiang Provincial Health Commission conducted a survey on some people of childbearing age

On April 22, Cao Jianmin, a citizen of Shanghai, asked the media for help. He said that there were patients with frostbite at home and there was an urgent need to bring life-saving medicine from Nanjing to Shanghai.

After Cao Jianmin’s 67 year old wife was diagnosed with frostbite last November, various functions of her body deteriorated rapidly, and she was in urgent need of drugs produced by a pharmaceutical institution in Nanjing. However, due to the impact of the epidemic, the injection time was delayed again and again, and Cao Jianmin was extremely anxious to see that the condition was waiting for no one.

After receiving the help information, the media found a rookie to find a logistics solution. 10 days ago, the rookie just completed an emergency delivery from Beijing to Shanghai and delivered special medical formula food to 9 children with rare diseases in Shanghai within 48 hours. However, the requirements for stem cell distribution are higher. The drug should be delivered from Nanjing to Cao Jianmin’s home in Shanghai within 6 hours.

It is 600 kilometers from Nanjing to Shanghai, which can be reached by driving for 4 hours under normal circumstances. However, under the influence of the current epidemic, unforeseen circumstances on the road have increased. There must be a professional team for transportation to ensure that there is no mistake.

The time was urgent, and the rookie immediately set up a project team to form a relay distribution plan on April 22: the drugs were sent from the medical institution to Nanjing South Railway Station by a rookie Nanjing staff member and handed over to a rookie delivery personnel from Hangzhou; The transporter took the high-speed railway from Nanjing South Station and escorted the drugs all the way to Shanghai Hongqiao Station; On the platform, a staff member of the high-speed railway station will complete the handover, and then make a second handover with the rookie Shanghai staff waiting outside the station, and then the latter will drive all the way from Hongqiao high-speed railway station to Baoshan District to deliver the drugs outside the patient’s community; The last stick will be completed by the community guard with his own moped.

Shanghai railway station gave a reply that night, promising to arrange the Commissioner to hand over drugs at the platform.

On April 24, a 600 kilometer emergency relay distribution of drugs across three cities was launched. In order to ensure drug safety, the special temperature control box for rookie international pharmaceutical cold chain - “small blue box” is used, and the temperature control of 2 ℃ - 8 ℃ is preset, which can ensure that the performance of the drug can be in the best temperature range for more than 9 days.

At 8:07 on April 24, Hangzhou rookie worker Li Weiqi boarded the high-speed railway bound for Nanjing South.

Before 7 a.m. before Li Weiqi boarded the bus, the medicine had been prepared in the laboratory. At 9:18, LAN Junjie, an employee of rookie Nanjing District, finished picking up the goods and set off for Nanjing South Railway Station.

At 10:20, LAN Junjie and Li Weiqi completed the handover. At 10:58, Li Weiqi transferred to g7375 high-speed railway and rushed to Shanghai Hongqiao Station.

At 11:10, Zhao Pu, an employee of rookie Shanghai District, left for Hongqiao Station.

At 12:20, Li Weiqi arrived at Shanghai Hongqiao Station. At this time, Tang Liang, the attendant of the second passenger transport shift and Secretary of the Party branch of Shanghai Hongqiao Station, had been waiting on the platform. The whole handover process was less than one minute. Tang Liang left the station in only 5 minutes and handed the medicine to Zhao Pu, a rookie Shanghai staff waiting outside the station.

After quickly completing the handover, Zhao Pu drove 22 kilometers in more than 30 minutes from Hongqiao Station to Dachang Town, Baoshan District, where Cao Jianmin is located. Arrive at the gate of the community at 1 p.m., give the two boxes to the doorman, watch the two doormen ride a battery car, one with a box, and drive to Cao Jianmin’s house.

The whole relay transfer process takes less than 4 hours. After Cao Jianmin’s medicine was delivered, he injected his wife himself.

Mrs. Cao Jianmin’s first stage of treatment was divided into three injections. On April 27 and April 30, she successfully completed the same relay delivery twice.

An emergency relay delivery gave a family confidence. Cao Jianmin said, “I’m really moved to see so many strangers working hard for my wife’s life-saving medicine. I told my wife that we must be strong to fight the disease and live up to your hard work.”

Beijing, May 1 (Reporter Lin lilio) - the reporter learned from the State Administration of market supervision and administration that in the first quarter, 6.379 million new market subjects were established in China, a year-on-year increase of 7.5%. In particular, since the official implementation of the regulations on the registration and administration of market entities (hereinafter referred to as the regulations) on March 1, 2.95 million new market entities were established in China that month, with a year-on-year increase of 19.3%.

According to the analysis of the relevant person in charge of the State Administration of market supervision and administration, under the joint action of macro policies and the efforts of market players, China’s market players showed strong toughness in the first quarter and maintained a stable development trend on the whole.

The first month of the implementation of the regulations has achieved remarkable results, and the registration is more standardized and convenient. After the implementation of the regulations and supporting provisions, the registration materials have been more streamlined, the number of registration application documents has been reduced from 25 to 16, and six supporting materials such as the contribution of relevant competent departments of non corporate enterprises and legal persons have been cancelled. The registration efficiency is further improved. The original “acceptance + approval” process is merged into the registration confirmation process, and the acceptance link is cancelled. Cancellation and withdrawal are more convenient, and the application scope of simple cancellation is extended to all kinds of market entities.

The industrial structure of newly established enterprises has been continuously optimized, and the performance of science and technology information service industry is outstanding. In the first quarter, the newly established enterprises in agriculture, forestry, animal husbandry and fishery increased by 10.6% year-on-year, and the basic position of agriculture continued to be stable. The science and technology information service industry developed rapidly, among which the newly established enterprises in scientific research and technology service industry increased by 10.7% year-on-year.

The newly added foreign-invested enterprises had a stable start. In the first quarter, there were more than 10000 new foreign-funded enterprises in China, basically the same as that of the previous year. More than 70% of the newly established foreign-invested enterprises are concentrated in wholesale and retail, scientific research and technical services, leasing and business services, as well as information transmission, software and information technology services.

Massive information and accurate interpretation are all in Sina Finance app

Sina entertainment news on April 25, Beijing time, according to foreign media reports, the Japanese version of the popular Korean drama “litaiyuan class” released stills, and announced that it would start broadcasting in July this year, once again witnessing the man’s revenge. “Liubenmu class” is starred by Liangzhen Takeuchi. In the still photo, the man appeared with a short inch of head and dressed in street style. What do you think of his shape?

(Editor: Camus)

Apple’s self-developed chips are developing four M2 chips and nine Macs

Sina digital news on the morning of April 25, in the latest issue of power on online chat, Bloomberg reporter mark gulman said that the IMAC using Apple’s self-developed chip “m3” has been developed, and this all-in-one computer will be updated every other year.

Although Apple has just launched the M1 ultra chip, and the M2 chip has not yet been released into the computer, the media and analysts seem to have begun to talk about the future.

At present, gulman believes that apple is developing several computers using M2 chip for MacBook Air, entry-level macbook pro and mac mini; And the so-called M2 pro and M2 max for the next generation of 14 inch and 16 inch MacBook Pro; And M2 ultra chip for Mac Pro.

M2 chip may appear as early as June, but have you noticed? There is no IMAC in these products.

Gulman mentioned, “M2 chip is not the only test chip in apple. If you are waiting for the new iMac, I hear that the M3 version of desktop computer is already under development - although I think it will not be released until the end of next year at the earliest. In addition, for those who have questions, I still think IMAC Pro will have it. It will not be available for a short time.”

Foreign media 9to5mac also confirmed through independent sources that apple is developing a series of M2 chip computers, but interestingly, the next generation IMAC may be launched later next year, using m3 chip instead of M2 processor.

So far, the only IMAC on the market is a 24 inch model. Since Apple has no plans to launch a larger iMac, the next year’s update of IMAC may be making way for other products.

One day at the end of March, master Chang, a cart driver, drove a truck full of home appliance parts from Changzhou to Wuhu, Anhui Province, only half a day’s drive away. The journey went smoothly, but the return journey encountered unprecedented trouble. Because of the epidemic control, he was blocked at the exit of Changzhou expressway for seven or eight hours, and the urban area was close to him until someone from the company came to pick him up with the guarantee documents. Such an experience made him very “afraid” to leave the city. From that day on, he never left Changzhou and refused to send orders from the company.

This is not an individual case. Mr. Chen is the general manager of a logistics company in a city under epidemic control. He undertakes the logistics and transportation of several major production enterprises in the city, one of which is the manufacturer of home appliance parts. “During transportation, the driver’s food and housing are all problems. Now they can only eat and live in the car. They are doing it every day.” Mr. Chen said, “when the goods we sent to Guangdong were delivered, the driver could not leave the cab and was only given an hour to unload. In other places, the car and driver here are not welcome. We can only find a high-speed service area and change a local driver. Sometimes even the car has to be changed. In some places, the driver is required to be isolated according to the local epidemic prevention policy.”

“It’s not easy to deliver every truck.” Mr. Chen concluded, “because every car may encounter a very ‘personalized’ emergency. It is exhausted.”

In addition to land transportation, sea transportation also encountered some problems. “Can’t get out. The goods declared for export in Shanghai have been stopped for nearly a month, and the Shanghai port has not been stopped, but many restrictions have been added under the epidemic, and our goods still can’t get out.” Said the person in charge of a household electrical parts manufacturer in Wuxi, Jiangsu Province.

In fact, throughout the Yangtze River Delta, there are many complete household appliances and supporting enterprises relying on the import and export goods of Shanghai port. Home appliance enterprises in other regions also rely on Shanghai port for some freight. The throughput of Shanghai Port ranks first in China and second in the world. A large number of goods enter and leave through Shanghai port every day. The logistics of household appliances is closely related to this port. Under the epidemic situation, Shanghai port has urgently implemented the closed-loop management of container transportation since April 7. The container transportation vehicles entering and leaving Shanghai port must hold the road transportation certificate, install the satellite positioning system, connect to the national public freight platform of the Ministry of transport, keep online, and fill in the driving track if necessary. In addition, in addition to strict control of transport vehicles, some storage yards and warehouses in the port area have also been closed due to the epidemic. Now there are many obstacles to transporting goods from Shanghai or outside the city to Shanghai port.

“Everyone is very worried. Many goods originally scheduled to depart from Shanghai port can only choose Ningbo port, or arrive at Shanghai port by railway or barge. However, in this way, the delay is very long and the logistics cost will increase significantly. If the logistics problems caused by the epidemic are not alleviated within a week, it will have a great impact on household appliance enterprises in the Yangtze River Delta, and some enterprises focusing on foreign trade export business may ‘die’.” The person in charge of home appliance parts manufacturing enterprises located in Suzhou, Jiangsu Province said.

Obviously, opening up the logistics channel as soon as possible is the most urgent demand of the household appliance industry this spring. The headache is that the transmission power of Omicron is far ahead of several generations of virus strains. At present, the number of new cases per day in Shanghai remains high, and many other places in the country have begun to implement more stringent epidemic prevention and control measures due to the discovery of cases, which means that the problem of limited logistics will not be significantly improved in a short time.

The whole industry chain makes every effort to ensure supply

“80%。” “70%。” When asked about the supply rate, almost no parts enterprise can supply 100%. 80% and 70% have done their best. For those parts manufacturers with relatively small volume, the blow is more fatal, and enterprise shutdown is not uncommon.

The manufacturers of complete household appliances soon realized that the suppliers and partners were “incompetent”. “Since the middle of March, affected by the epidemic, there have been great problems in logistics, and suppliers have extended the delivery time and cut off supply. Many of them are high-quality suppliers who have cooperated for many years. If there is a way, they will ensure the supply,” the person in charge of procurement of complete machine manufacturing enterprises said in an interview with the reporter of electric appliance

”We have implemented alternatives for many parts. However, some raw materials, such as Baosteel’s steel plate, have a big gap. “ Another enterprise said that the inventory of existing parts can only maintain production for about a week. “We have orders in hand, but we will not be able to produce soon. Because of transportation problems, the materials we purchased cannot arrive.” The first problem brought about by the logistics pause is the “cooking without rice” of household appliance manufacturing. The most serious situation is that existing enterprises have to stop production, but more enterprises are still struggling to maintain, hoping to survive this difficult time by slowing down the pace of production, prolonging the supply cycle, reducing order contact, expanding channels and mobilizing resources.

The second problem brought about by logistics pause is the increase of enterprise operation cost. “I didn’t calculate the cost.” Mr. Chen, the general manager of the logistics company mentioned earlier, said, “the most important thing for us to do in the logistics industry is to provide good service. If our customers encounter difficulties, we will put down the challenge or raise the price. That’s not what we should do.” Under such a business philosophy, Mr. Chen’s logistics company “hasn’t closed for a day”. But the surge in transportation costs is obvious. “Goods that could have arrived in two days now take four days. Originally only one driver was needed, but now two are needed. Originally only one vehicle was needed, but now two may be needed. There was no need to work overtime, but now it needs to work overtime. When drivers are isolated according to control requirements, they have to be paid.” Mr. Chen told the reporter of electric appliance. According to a person in charge of procurement and logistics of a household appliance enterprise, the time of domestic logistics distribution of “large items” such as refrigerators, air conditioners and washing machines has been extended by 30%.

There are also some home appliance parts enterprises with small production volume, such as starters, protectors, temperature controllers, control boards, etc. they simply send orders by air transportation, but in this way, the transportation cost will increase a lot compared with that of land transportation and sea transportation. The logistics mode of products with large volume has little choice. If they are delivered or not, they can only be handed over to the warehouse for storage. The enterprise will pay a large amount of storage fees for this. Raw material import

Culture + Technology

At the ICIF, Wuhua District built a circular screen and a circular ground screen. Through digital special effects technology, Wuhua cultural landmark buildings are presented on the screen, which is particularly cool. Human body sensing technology is used to realize space interaction, in which there is a full sense of atmosphere. At the same time, Wuhua exhibition area also cooperates with Shiguang technology to set up a digital recognition system in the gold, wood, earth and stone cloth exhibition area, which can view the graphic introduction of each national handicraft through multi-point touch sensing.

The history and culture of Cuihu Museum group on the calendar can see the seasons and listen to stories; The “resolute and strong” school emblem commemorative box records the historical nodes and cultural continuity from southwest United University to Yunnan Normal University; The motto of the martial arts school of “perseverance and hard work” is a key chain to carry with you, or a brass bookmark to look at when holding a book for meditation; The four scenes of clouds in the four seasons screen have both ancient style and today’s rhyme; Su Nian’s urban cultural creation makes people regain the memory of old Kunming

UN General Assembly cultural and creative

In the Wuhua exhibition area, the cultural and creative center of southwest United University of Yunnan Normal University exhibited dozens of cultural and creative works of the University, such as the new youth key chain, the bookmark set of the University Emblem, the national style four seasons series and so on, showing the history and culture of southwest United University and the contemporary style of Yunnan Normal University. Among them, the hot compress shoulder neck scarf launched by the cultural and creative center of Yunnan Normal University in conjunction with Lean glasses and warm friends, It also reflects the light of domestic products,

The product packaging takes “mountain, sea and cloud” as the design concept. The wind of “democracy and freedom” of Peking University is like the cloud, the wind of “rigorous and realistic” of Tsinghua University is like the sea, and the wind of “lively innovation” of Nankai is like the mountain. On the basis of integrating the fine traditions of the three universities, Southwest Associated University has created remarkable educational achievements.

Martial arts, culture and innovation

Yunnan talk Wu culture and Technology Co., Ltd. exhibited cultural and creative products bearing the spirit of talk Wu Tang, such as military bullet heat preservation cup, talk Wu Tang silk scarf, talk Wu Tang reflection coffee cup, etc. here, the medals and ribbons once awarded in the army can be made into beautiful silk scarves or put into children’s favorite lollipops; The school motto of “perseverance and hard work” is not only the key chain to carry with you, but also the brass bookmark to look at when holding the book for meditation; The bullet head of military elements can be a unique thermos cup or made on a delicious mousse cake; The picture of the main building of the lecture hall can be a refrigerator sticker with excellent texture or a perpetual calendar on the desk. Let history and culture present in life in a new way, and open a dialogue with history through these cultural and creative products.

Audio cultural creation

When you open each page of the calendar, you can draw the important events of Cuihu Museum group by hand, scan the QR code on the page, and listen to the story of the museum today in history. This is the “audio calendar” launched by Wuhua District in conjunction with Himalayan Kunming Urban Cultural Service Center. In Wuhua exhibition area, in addition to the audio calendar, audio postcards A series of “audio cultural creation of Cuihu Museum group” such as the voice post office. The historical stories of Cuihu museum are told in the form of audio cultural creation products, making history and culture more deeply rooted in the hearts of the people.

Yunda culture and innovation

Begonia in spring and lavender in summer; There are Ginkgo biloba in autumn and cherry blossoms in winter. Yunda’s four seasons can meet the beautiful scenery every day. Yunnan Sunian culture and creativity Co., Ltd. integrates Yunda’s culture and beautiful scenery, and launched a series of Yunda cultural creations, such as Yunda ginkgo brass bookmark, Yunda ginkgo USB flash disk, cloud size squirrel doll, Yunda four scenery small screen style, etc. While developing Yunda cultural innovation, Sunian cultural innovation is also trying to be a cultural innovation product representing the urban culture of Kunming. It has launched a series of Kunming urban cultural innovation products such as Kunming memory soft glue refrigerator sticker, Dianchi Lake key chain and Kunming dialect notebook. It integrates bits and pieces about the city into every product to make you fall in love with Kunming and understand Kunming, It can take away the time and fragments about Kunming.

Herringbone bridge cultural creation

In the Wuhua exhibition area, taking Yunnan’s historical and cultural resources as the elements, the herringbone bridge studio launched a number of unique historical, cultural and creative products. The design content of the herringbone bridge 1908 cultural and creative works comes from the architecture, locomotive, folklore and so on of the Yunnan Vietnam Railway. It integrates the modern artistic style from different angles, creating the sacred beast town train, 800 warriors of the herringbone bridge, the caravan on the railway Everyone loves Oriental red and other patterns, creates two theme series products of “train fan” and “fun culture”, and applies them to all kinds of products in life, such as refrigerator stickers, pillow, mobile phone shell, postcards, etc., so as to meet the practicability and fashion while spreading Kunming culture.

Kunming City College of culture and innovation

The innovation mode of Kunming College of culture and business is to create a brand of “culture and education in the city” based on the integration of culture and industry. At the exhibition site, “business school cultural and creative” launched a series of cultural and creative products representing the image of the college, such as hand account books, refrigerator stickers, key chains and pillows, which fully combined cultural elements such as campus architecture, campus life and campus stories with creative products, so as to stimulate students’ enthusiasm for loving the school and convey the college concept of “perseverance, wealth and prosperity” to the public.

COP15 cultural and creative publicity materials appear in Wuhua exhibition area

In Wuhua exhibition area, COP15 cultural and creative publicity materials such as canvas bag, mug, bookmark and mouse pad are also displayed. This batch of cultural and creative products focuses on green tone, simple design and exquisite workmanship, which fully reflects the concept of ecological civilization construction in Yunnan. It is understood that COP15 cultural and creative publicity materials are designed and produced by Yu’an brand planning (Yunnan) Co., Ltd., an enterprise under Wuhua District, entrusted by the Publicity Department of Kunming municipal Party committee of the Communist Party of China. The design combines the theme of COP15 conference, refers to the transformation characteristics of “jigsaw puzzle” and DNA arrangement and combination, extends different ecological scenes, and fully demonstrates the development concept of ecological civilization construction in Yunnan.

Seagull Cultural Festival Jinding award cultural and creative competition works exhibition

In this ICIF, the five China exhibition area also exhibited the works of the Jinding award cultural and creative competition, including two cultural and creative extensions of the IP image of the seagull Cultural Festival. The image of “unparalleled gull man” is funny and humorous, showing the chivalrous spirit of the Red Headed Gull “happy Jianghu”, while the other product “cloud gull” is lively and lovely, showing the Red Headed Gull’s love for the people of spring city

Key words of the year, start a new journey

At this press conference, Mr. Li Jinghui, CEO of Youmei camp, announced to focus on “Yiqi broaden” as the key word for the development of the enterprise in 2022, which not only highlights the inheritance spirit of the camp business spanning nearly five years, but also full of vision and sustenance for the future camp industry. It not only conveys the ideas of “cultivating teenagers with international vision and competitiveness” and “camp changing life”, but also leads teenagers from all over the world to unlock more ways of camp experience.

“Wing Qi” originates from the famous poem “the ROC rises with the wind and soars up to 90000 miles”. You Mei will continue to shoulder more important tasks and fly to a higher goal. Vision and ideas will be broader and more three-dimensional, and goals and aspirations will be broader. Each feather on the wings represents the employees of the company. Under the leadership of the core management team, they soar to the sky.

Key words of this press conference: more than camp

In 2010, Youmei started as a “global camp supplier and service provider” and has been precipitated for 11 years, constantly bringing advanced educational ideas and resources to teenagers all over the world. The business model of camp education is no longer simply an “education” model, especially after the epidemic turned to domestic camp education. Youmei defines the development direction and implements the matrix development strategy of “multi camp, multi period, multi age and multi project”.

As the press conference said, “more than the camp”, products are more than the camp, scenes are more than the camp, markets are more than the camp, teams are more than the camp, and partners are more than the camp.

Grand blueprint: spanning three five years

It has been 11 years since the establishment of Youmei camp. Looking back on the past two five years and looking forward to the new journey in the next five years, Youmei camp will create more “Youmei miracles” in response to the changing situation; More “shock and sharpen” in beauty; Provide more “travel to the United States” in development and innovation; Launch more “Youmei surprises” in the performance of the mission.

The first Five-Year Plan (2011-2015) is at the beginning of the establishment of Youmei. As a camp organization focusing on American winter and summer camps, it started by taking Chinese children to the United States to participate in camp education, joined IFC International Camp Association and ACA American Camp Association, and jointly established China Camp Education Alliance. As a domestic authoritative organization, it has harvested the first batch of seed users and partners, creating long-term value for them.

In the second five-year plan (2016-2020), Youmei brought the 100 year old lenix high-end traditional camp to China’s Qiandao Lake in 2016, and built five international camps within five years. Because of its unique background and resources, Youmei’s development in the Chinese market is relatively smooth and has gained a lot of good reputation in many families. And establish six standards for Youmei international camp, including camp environment, facilities, mentors, activities, language and internationalization of campers. As Mr. Li Jinghui said: “camp education must have both camp and land. Camp is the table, education is the foundation and activities are the core. Camp is the carrier and mentors and campers are the core.”

In the third five year plan (2021-2025), Mr. Li Jinghui set the goal of “more than the camp” for Youmei camp. Diversification is the goal and internationalization is the direction. Youmei will continue to expand its camp business, complete the layout of 15 camps in China, and establish operation and sales centers in China’s core cities and regions. Vigorously develop the business of international schools and serve schools, students and parents well.

Deeply build the “second future leader Global Youth Gobi hiking challenge”, and launch basketball, football, baseball, rugby, parent-child running and other events. Strengthen ice and snow winter camp activities, promote theme type activities, and constantly promote the “wind rising young soldiers” military camp and safety camp.

We will comprehensively carry out natural exploration and cultural exploration route camps, enter the field of research and learning bases in public schools, build and operate 3-5 provincial and national research and learning bases, vigorously develop shopping malls in the United States and develop peripheral products in the United States. Explore the establishment of a new urban partner (Brand Co Construction + marketing + camp joint operation) model for Youmei.

You Mei believes that to cultivate a physically and mentally healthy child, camp education will form a tripartite future youth education system with school education and family education. The three scenes of venue, activity and social interaction cannot be provided by school education and family education at the same time. Therefore, the “three scenes” unique to the camp are interdependent and constantly burst out new vitality in the process of children’s growth.

Brand renewal and strategic upgrading

COO of Youmei camp mentioned in his speech that on the basis of years of mature operation of international camp education, Youmei has officially upgraded its products and services iteratively. The grand release includes domestic camp, overseas camp, military camp, ski camp, overseas characteristic theme study tour, tour US camp college, etc., including ten series, “weekend activities + summer and winter camp + research tour customization + youth events”. At the same time, yuancosmos yoyo officially unveiled. After the brand upgrade, it will speed up the layout and expansion of Youmei in the camp market and help the comprehensive upgrading of the brand. I hope the children will camp step by step and bring real camp education to thousands of children and families in China.

Cross border mixing of multi-element camp mode

This conference has gathered leaders, guests and representatives from the sports, education, cultural and tourism sectors, outdoor sports events, big V official account. We witnessed the official opening of the second “future leaders” global youth Gobi hiking challenge, the release of the new book “more than the camp”, the release of YOYO yuanuniverse, the official image of Youmei camp, and the launch of Spring Bud action public welfare project. The second “future leaders” global youth Gobi hiking challenge officially kicked off.

After the above product launches, Youmei and its major strategic partners held a strategic agreement signing ceremony and a discovery education licensing ceremony.

Youmei hopes to take innovation as the guide and not

Sina Anhui, March 7, 09:22 attention

At 14:01 on March 5, “xuancheng-1” communication and remote sensing dual-mode satellite was launched by Long March 2C carrier rocket at Xichang Satellite Launch Center.

At 14:01 on March 5, “xuancheng-1” communication and remote sensing dual-mode satellite was launched by Long March 2C carrier rocket at Xichang Satellite Launch Center. This is the first satellite developed and launched by private enterprises in our province, which will open the on orbit technology verification and application mode innovation of the integration of communication and remote sensing for China’s commercial satellites.

The “xuancheng-1” satellite was developed by Anhui Yucheng Data Technology Co., Ltd., which lasted more than two years. “We look forward to its contribution to the development of Aerospace Information Industry in Anhui Province in the 14th five year plan.” Xu Changjiang, chairman of Anhui Yucheng Data Technology Co., Ltd., is from Xuancheng. He said that in order to repay his hometown, the company decided to name the satellite “Xuancheng 1”. As one of the first batch of private enterprises practicing commercial aerospace remote sensing in China, Anhui Yucheng Data Technology Co., Ltd. settled in Xuancheng in August 2019 and has won the titles of “top 10 enterprises in scientific and technological innovation in Xuancheng”, “contribution award of strong industrial city in 2020” and “top 20 new economic enterprises in Xuancheng in 2021”.

It is understood that the revisit cycle of “xuancheng-1” satellite for Anhui is one day, which can cover 60% of Anhui. It will focus on providing services for Anhui Province and the Yangtze River Delta, improve the round the clock commercial earth observation capability, and focus on developing industrial remote sensing information services nationwide and even globally. In addition, the big data and later services collected by satellites will more efficiently provide services for natural resources, ecological environment, agriculture and rural areas, traffic management, emergency management, finance and insurance, smart city and other fields, and help governments at all levels to achieve accurate decision-making, accurate governance and fine management.

Jinnan District, located in the southeast of Tianjin, is a Golden Corridor between “Jincheng” and “Bincheng”, with a total area of 388 square kilometers and a population of 930000. It has complete supporting facilities and convenient rail and high-speed transportation. It can reach the airport, high-speed railway station and Tianjin port within 30 minutes. Two subways are open to traffic.

Today, Jinnan District is working hard and tirelessly, accelerating the construction of green ecological demonstration area, innovation and development gathering area, exhibition economic function area and “double carbon” work first demonstration area, and making every effort to build a science and Innovation Exhibition City and an important growth pole of Tianjin.

For some time, Jinnan District has made efforts to build four leading industrial chains: intelligent manufacturing, big data and artificial intelligence, medical devices and new materials, and strengthen the sub chains of integrated circuits, automobiles, new energy vehicles and high-end equipment.

On February 28, the 2022 Jinnan investment promotion activity of science and Innovation Exhibition City was successfully held. By combining online and offline methods, representatives of chambers of Commerce, real estate enterprises and contracted enterprises in Tianjin were invited to gather in Jinnan to discuss development plans and participate in the grand event of cooperation.

At the event site, a centralized signing ceremony was held between Jinnan District government and China Telecom Tianjin Branch; Shanghai Education Park, Tianjin Vocational Skills public training center and Huawei; Haijiao Park and Tianjin Beiyang Begonia Venture Capital Management Co., Ltd; Haijiaoyuan and Shengwei Times Co., Ltd; The Management Committee of the development zone and Nanjing yinkun group; Balitai town and Tianjin Xinbo power composite insulator manufacturing Co., Ltd; Tianjin food safety inspection technology research institute and the double port town signed cooperation agreements respectively, covering intelligent manufacturing, Internet plus, AI big data, new infrastructure, new kinetic energy and new economy, etc., which has injected dynamic energy into Jinnan science and technology exhibition city.

Science and Technology Innovation Exhibition City is built in Jinnan like this

Jinnan District firmly grasps the development initiative, seizes major historical opportunities, and strives to turn the opportunities into the advantages of Jinnan’s development. The achievements of economic and social development are prominent and bright spots are numerous. The achievements of green ecological demonstration area, innovation and development gathering area, convention and Exhibition economic function area and “double carbon” work first demonstration area are prominent, and Jinnan District is consistent from top to bottom, We will work together to build a science and Innovation Exhibition City and an important growth pole in Tianjin.

It is reported that apple is developing two external displays, one is the successor of high-end Pro display XDR, and the other is a more affordable consumer display. According to gurman, apple completed the development of the next generation of external display “a few months ago” and plans to launch the latest MacBook Pro in October 2021.

It house learned that it had been reported that Apple would announce a redesigned Mac Mini at its press conference on Tuesday, so it was not impossible to launch a moderately priced display at the same time. Previously, it was revealed that the price of the display was about half that of Pro display XDR, which was US $2500 (about 15850 yuan).

According to 9to5mac’s report, apple is developing a display with 7K resolution and built-in A13 chip, which may be another high-end display.

Wen / Sansheng

Maybe you haven’t drunk six walnuts, but you must have heard the popular “often use your brain and drink more six walnuts”, which was almost equal to melatonin in those years. Under the strong advertising offensive, Yangyuan drink (603156. SH), the owner behind the six walnuts, has made great progress since 2009 and finally landed in a shares in 2018,

At that time, at the issue price of 78.73 yuan / share, Yangyuan beverage became the most expensive new share in Shanghai since the implementation of the new regulations. However, it was “extremely cold at a high place” and later became the fastest breaking listed company at that time. Since its listing, the performance of Yangyuan beverage has been tepid and generally in a sideways situation. As of February 21, the company’s share price was 26.76 yuan / share (former reinstatement), with a total market value of 33.86 billion yuan. It belongs to one of the heads in the segment of A-share soft drinks.

The advantages and limitations of Yangyuan drink are very obvious. It can be said that “there are six walnuts for success and six walnuts for failure”. What does this super large single product mean to listed companies and whether it can be improved in the future? This has become a very “brain burning” thing in the market, and I’m afraid it can’t be solved by drinking six more walnuts.

Successful marketing: brainwashing and anti phagocytosis

Let’s start with the advantages of Yangyuan drinks.

In 2005, Yao kuizhang, who once worked as the director of the production department in Laobaigan, Hengshui, led 58 employees to buy Hebei Yangyuan with 3.09 million yuan, and six walnuts came out in the same year.

In terms of the choice of development route, Yangyuan beverage adopts the strategy of “encircling cities from rural areas”, starting from low-level cities and gradually developing upward. This may lead to consumers’ impression of low-grade products, but it quickly opened the market for products in that year.

Even now, six walnuts are still one of the gifts often brought by relatives and friends in many villages and towns. Although you may not drink much at home, the exposure rate is very high.

With strong channel sinking efforts, Yangyuan beverage accounts for about 75% of the sales in the county township market. By Q3 2020, the company had 1921 distributors and more than 1 million retail terminals, basically covering most parts of the country except some provinces in Northwest and southwest China (Tibet, Qinghai, Gansu, Ningxia, etc.).

“Those who get channels get the world”, and the rapid rise of Yangyuan beverage is inseparable from a large investment in marketing. That is, around 2009, with the overwhelming “brainwashing” advertising, Yangyuan beverage entered the fast lane of development.

In 2015, Yangyuan beverage reached its peak, with an operating revenue of 9.117 billion yuan and a net profit attributable to the parent of 2.62 billion yuan, an increase of 10.35% and 43.13% year-on-year. Among them, six walnuts are the absolute main force of the company’s revenue and are rare super large single products in the industry.

In addition to contributing nearly 10 billion in revenue, the profitability of six walnuts is also quite prominent, which is very obvious in the net interest rate. According to the financial report data, the gross profit margin of Yangyuan beverage sales has remained above 47% for many years, and the net profit margin of sales is above 30%.

Specifically, as of the three quarter of 2021, the gross profit margin of Yuan Yuan drinks was 49.29%, and the net interest rate was 32.53%, which is comparable to many Baijiu enterprises.

Unfortunately, six walnuts are only one kind of walnut milk, and there is no such strong aftereffect as baijiu. With the listing of Yangyuan beverage, its disadvantage is becoming more and more obvious, that is, relying too much on large single products.

In terms of performance, in recent years, except that the performance was boosted in the year of listing in 2018, the rest of the time seemed inadequate. Although Q3 performance in 2021 has recovered, it is still lower than that in the same period in 2019.

According to the data, from 2018 to Q3 in 2021, the operating revenue of the company was 8.144 billion yuan, 7.459 billion yuan, 4.427 billion yuan and 5.012 billion yuan respectively, with a year-on-year increase of 5.21%, - 8.41%, - 40.65% and 65.99% respectively; The net profit attributable to the parent company in the same period was 2.837 billion yuan, 2.695 billion yuan, 1.578 billion yuan and 1.63 billion yuan respectively, with a year-on-year increase of 22.82%, - 4.99%, - 41.46% and 39.5% respectively.

There are many reasons for the decline in sales. First, from the perspective of cycle, reviewing the development history of the whole domestic beverage industry, cycle cycle cycle is almost inevitable. From Jianlibao and Wahaha to nutrition express, Huiyuan Juice and Wangzai milk, they have experienced the process from rapid development to bottleneck and even decline.

With the aging of brands, the change of consumers’ tastes and the rise of new consumption concepts, today’s six walnuts are experiencing the throes of the cycle.

Image source: screenshot of network platform

In addition, the advertising language that made six walnuts popular in the early years also triggered a “reverse bite”. Many consumers did not agree with the statement of “six walnuts tonifying the brain”, and even broke out that consumers believed that six walnuts “did not tonify the brain after drinking”, thus suing the company for claims.

Although Yangyuan beverage won the lawsuit in the end, the damage to the brand image and the problem of exposure are obvious.

According to the prospectus of Yangyuan beverage, among the costs of six walnuts per can, cans account for more than half, and walnuts account for the lowest cost, accounting for 15.98%. For such data, consumers’ meaning seems to be relatively easy to understand.

In addition, with the maturing of the milk consumption market, the improvement of cold chain technology and logistics conditions, high-end milk and even fresh milk, as well as giants of other brands such as Yili and Mengniu, began to squeeze the market space of six walnuts. At the same time, due to the success of six walnuts, in the traditional low-level market, fake products such as six walnuts and six kernel walnuts emerge one after another, which also gives six walnuts a headache.

The current situation that Yangyuan drinks only rely on one single product to win the world has come to a time when it must be changed. So, where is the second growth curve of Yangyuan drink?

Persist in “benefiting the brain”

What about the second growth curve?

In fact, with the increasing health awareness of Chinese people, the plant protein beverage track where Yangyuan beverage is located has the characteristics of health, nutrition and convenience, and the prospect is not bad. According to the 2020 plant protein released by tmall new product innovation center (TMIC) in January 2021