Who is ready to start thinking about your 2025 conference schedule?

We'll be hosting official community meetups at ETH Denver, Consensus and NFT.NYC.

Aside from that, be sure to keep an eye on our JUMP WORLD TOUR Telegram channels where we have a thread for each conference. This is where you can keep tabs on events hosted by others in our community at conferences all over the globe. If you don't have access, just subscribe and a link to join our Telegram group will be in the welcome email.

Here's the sponsorship deck: JUMP WORLD TOUR | EVENT SPONSORSHIP - Google Slides.

The cost to be a sponsor is only $500!

See you on the circuit,

Kauffman

I’m back from paternity leave, which means our Innovators Brief is back as well! My wife and I had our first kiddo, she's three months old now, and being a crypto dad is awesome.

For today’s brief I want to zoom out and look at the big picture.

What is the state of crypto and onchain applications?

We’re all familiar with the hype cycle chart.

This is the first one I’ve seen for crypto and it really put things into perspective.

Bitcoin is the first crypto product to make through all phases of the hype cycle. That’s a big deal. I would say it officially entered the plateau of productivity when the Bitcoin ETFs were approved earlier this year.

Layer 1s, stablecoins, DeFi and DePIN are all quickly finding strong product market fit.

A world filled with crypto powered products and onchain applications is just around the corner.

My current thesis is that AI is going to create massive use cases that only crypto and blockchain can solve. The faster AI grows, so goes crypto.

It’s good to be back writing and sharing insights myself and other Jumpers come across.

Kauffman 🫡

P.S.

I'm hosting a JUMP meetup at Permissionless in Salt Lake City on October 10.

Also, we recently launched a Telegram group to connect JUMP community members at leading web3 conferences across the globe. Just reply to this email and I’ll send you the invite link.

​In collaboration with JUMP x Powered by 9dcc, this event is the ultimate space to connect with like-minded pioneers who are pushing the boundaries of web3 and marketing innovation.

​9dcc ball caps retail for $95 USD so be sure to arrive early!

​Expect insightful conversations and fresh ideas with leaders who are shaping the future of consumer experiences through onchain applications.

Whether you're a founder, CMO, or a marketing professional deeply rooted in web3, this meetup is for you.

​Who should attend?

• ​Founders and CMOs pushing the boundaries in onchain marketing

• ​Marketing professionals building web3 brands

• ​Entrepreneurs and innovators ready to connect their communities onchain

​All Powered by 9dcc garments come embedded with NFC chips, enabling your community to stay connected onchain, taking brand engagement to a whole new level.

​If you're ready to learn more right way, you can connect with Powered by 9dcc and JUMP teams here.

All of our email subscribers unlock access to our JUMP WORLD TOUR private telegram group chat.

Simply subscribe to our newsletter and you'll receive the exclusive link in your welcome email.

​There's a channel for every major crypto conference across the globe.

Hop in the Permissionless channel before our meetup and throughout the conference to connect with other community members.

Before we dive in, if you want to become a co-host sponsor at an official JUMP WORLD TOUR satellite event, here's our 2025 event schedule and sponsorship details: JUMP WORLD TOUR | EVENT SPONSORSHIP - Google Slides

Our private Telegram group, also known as the JUMP WORLD TOUR, helps connect our community members across the globe during all leading crypto conferences.

Unlock access when you subscribe to our newsletter. You'll receive the invite link in your welcome email.

This is the ultimate way to connect with founders, innovators, VCs, KOLs, builders, and onchain marketing mavericks.

It's free to join, so long as you play by the rules!

Hey Jumpers!

We've got two items to cover today.

Onchain innovation is continuing to make progress at light speed. The crypto enabled experiences I thought would take 10 years are happening right now.

We've been so obsessed with these new onchain experiences that we've fallen behind on sending emails about all the cool stuff our community members are seeing and building (sorry!)

We have officially moved our newsletter to Paragraph. It has a ton of web3 bells and whistles, while also being a great email platform in-and-of itself. This kind of crypto application would have absolutely blown my mind in 2020.

The Paragraph team also acquired Mirror.

You can read about the acquisition here, as well as see myself and Kairon's conversion about it in the comments. The TLDR is that Paragraph and Mirror have been pioneering onchain publishing. You can think of Mirror as the backend protocol layer, and Paragraph as the front-end application layer.

Naturally, our Innovators Brief should be using the most cutting edge applications to share our ideas, so here we are. Welcome to the Paragraph era of our Innovators Brief.

This is something I think every marketer should be paying attention to. I try to make sure and call attention to things that may be easy to overlook, or may not even be on your radar. This is one of those things.

Last summer, the participants in Onchain Summer ranged from Coca-Cola, to artists, to the most bleeding edge crypto startups.

The goal of Onchain Summer is to showcase the latest and greatest of onchain use cases and experiences. Onchain is the new Online and this is one of the best ways to achieve a high ROI for your time if this is the only thing in web3 that you keep an eye on.

Onchain Summer II kicks off in June and concludes in August with a 23 day celebration that features everything from major brands, onchain music, gaming, advocacy, and art.

Here's the criteria for anyone looking to submit an onchain experience:

• Do something that’s never been done before: Create captivating onchain experiences; the more innovative, the better.

• Make something accessible to everyone: Whether it’s a game, social app, piece of art, or commerce flow, Onchain Summer is for everyone. Keep it low-cost and easy for anyone to use.

• Keep it simple: Bringing a billion people onchain requires onboarding that feels like a warm welcome. Experiences should be frictionless for new users.

"The best projects built during Onchain Summer will have the opportunity to reach millions of people, with the support of Base, Coinbase, and everyone else bringing the world onchain. Coinbase will offer an Onchain Summer destination, where builders and creators can launch their work, sell merchandise, distribute prizes and much more. If you’re working on something that matches this vision, we invite you to share it with us."

You can submit your project here to participate in Onchain Summer.

There are over 600 ETH worth of rewards for builders and creators.

• Onchain Summer Buildathon is a month-long global online hackathon through the month of June. More details will be shared in the coming weeks on how you can participate. I will be sure to include these in all emails we send through the summer.

• Gas Credits will be available for anyone looking to sponsor transactions and offer gasless experiences. Claim 0.25 ETH by signing up for Coinbase Developer Platform (and you can apply for more here). You can also access gas credits through Safe, Alchemy, Biconomy, Syndicate, Pimlico, ZeroDev, and Stackup.

• Builder Grants are small retroactive grants for builders with early ideas or initial prototypes. In addition to Base grants, other ecosystem partners will be rewarding builders and creators throughout Onchain Summer, including Rounds and Optimism.

Tools to help you build

One of the biggest barriers to growing onchain adoption is the complexity of the user onboarding experience. Base is collaborating with teams across the ecosystem, including Coinbase, to enable tools for Onchain Summer builders.

• Easier Wallet Onboarding: Coinbase’s new smart wallet recently launched on Base Sepolia testnet for devs to start building with it, and will be available on mainnet for consumers later this quarter. Smart wallet allows users to create a new wallet instantly for any onchain app using just a passkey – no app downloads, extensions, or seed phrases required. Onchain user onboarding experiences from Dynamic and Privy are also one of the most exciting developments we've seen in the last 12 months.

• Seamless User Experiences: As developers build with account abstraction standards like EIP-4337, they need access to best in class tools for abstracting gas and enabling users to more easily transact. Builders looking to get started with account-abstracted experiences can use infrastructure from Alchemy, Biconomy, Coinbase Developer Platform, Pimlico, Safe, Sequence, Stackup, or ZeroDev. And if you’re new to building onchain apps, check out the open-source Build Onchain Apps Toolkit.

That's all for today!

~ Kauffman