Yet, despite Obama’s popularity and prominence, her approach to speaking is anything but flippant or snobby. It’s all about connecting with the audience in a way that shows true generosity of spirit. In fact, every point Obama touches on is quickly translated and related to her audience in a way that’s both personal and powerful, making it clear that this speech isn’t haphazardly thrown together or something she’s said to hundreds of other audiences. It was carefully crafted to tie her core values – resilience, conscientiousness and service – into the setting and the needs of her audience, so they could leave with personalized affirmation and action steps. 

By doing this, Obama never fails to deliver a message that is both moving and quietly powerful. To do the same with your own speeches, follow her lead and remember who you’re there for: not the check, not the glory,