Team vs its competitors:

• Team and employee

• Patents and unique ideas

• Does it have a foundation organization?

• Backers, Investors, Partnership

• Legal?

Tokenomics and initial distribution

If founders hold less than 5%, they won't have enough motivation for a long term (over 5 years) to build a successful chain/coin or token

Image from @MessariCrypto

Use-case

Just ask yourself this simple question. Is this crypto project solving a major problem?

Decentralized score

Use this diagram from VitalikButerin to evaluate how honest a project is.

If it has over 50k TPS, let look at other 2 factors: Secure and Decentralized. Maybe the project owner is lying if he says it is truly decentralized chainMan shrugging

Social Score

Check the quantity and quality of its brand on

• Twitter, Tele, Discord, Reddit

• Youtube Video

• Podcast, Clubhouse Does the team actively share what they are doing in an understandable way?

On-chain metrics

• Transaction count

• Transaction value

• Active addresses

• Fee paid

• Hash rate and the amount staked/locked glassnode, coinmarketcap, and http://dapp.com are the top apps for on-chain analysis

Continuous Development

Check project's Whitepaper, Road map. Check how the team handles crises. Do they blame other factors/people or do they focus on solving the difficulty? Do they care about investors' money? What did they announce when they miss a deadline?