So let’s roll!

We’ve entered a new era of marketing.

One where runnings promo happens natively onchain - directly in a social feed.

Now I know what you’re thinking - oh god, ads, here we go again!

But here’s what makes them unique and how to use them to your benefit as someone building an audience onchain.

What are Boosts?

Boosts are sponsored transactions.

It’s when a creator, brand or company subsidizes the gas and platform fees to make a mint truly free.

Boosts are different from an airdrop because the end user consciously collects it - versus it being passively being placed in their wallet without them knowing.

We’ve seen boosts unfold over the last few weeks on Farcaster with the release of Frames. More on Frames here.

Coop Records Boosts

Here are a few boosts we’ve run since Frames dropped:

• Three Song Frame

• 33 Below - Jumper

• Pluko - KEEP ON DANCING

• Farcosytem

• ROHKI - Citadel

• Invest in Music - Ep 45, 46 and 47.

With each of these mints - we experimented with subtle nuances on what makes the Boost unique.

In our most recent Frames - a requirement to mint was following the /coop-recs channel - resulting in nearly 3k new followers this week.