The project was initiated by Rhett Mankind, an AI artist with 20 years of experience and involvement in crypto since 2013. During a difficult period in 2022-2023, Rhett, frustrated with his art career and crypto downturn, decided to conduct an experiment with a modest budget of $69. On April 24, 2023, he tweeted about using ChatGPT (GPT-4) to create a meme coin with the goal of reaching the top 300 on CoinGecko.

1. Idea and Community Involvement:

   • ChatGPT suggested 10 meme coin ideas. The community voted, selecting Turbo Toad (TTT) as the project’s theme.

   • With assistance from ChatGPT and MidJourney, Rhett developed the coin’s design and tokenomics, including writing a whitepaper.

2. Launch Issues and Setbacks:

   • Rhett created a liquidity pool on Uniswap with the initial $69 investment. Unfortunately, a bot swept all the tokens, halting the project.

   • Rhett sought advice from ChatGPT, which suggested crowdfunding from the crypto community to restart the project.

3. Community Support and Relaunch:

   • Rhett raised 3.5 ETH (~$6,669) from 50 supporters and launched a new token, Turbo (TURBO), with revised tokenomics.

By Day 5, Rhett distributed TURBO tokens to early investors, and the community set up liquidity pools. The project saw unexpected success:

• 16,000 holders, up from the initial 50.

• Market cap surpassing $100 million.

• Trading volume reaching $84 million within a month.

Rhett’s heartfelt journey resonated with the community, and Turbo gained viral traction on social media. Despite a modest start with limited attention, the project quickly became a sensation, ultimately transforming Rhett's life.

On September 16, 2024, Turbo achieved a major milestone with its listing on Binance, the largest crypto exchange, cementing its place in the market.