As we approach 2023, marketers are working to stay informed and adapt to the fast-moving changes that will take place on social media platforms in the near-future. By staying ahead of the curve and preparing for the trends that will dominate the years ahead, marketers can position themselves for success as we navigate the future of marketing.

In 2023, social media marketing will be dominated by these trends:

Resurgence of Snapchat

In recent years, Snap Inc. the company has been focusing on building its augmented reality (AR) capabilities, and this effort has been paying off. Over 300,000 developers are currently building AR experiences on Snapchat's platform, with over 3 million lenses having been viewed. In addition, Snap is working with creators to build lenses that include buyable digital collectables, which users can purchase using Snap Tokens, the company's in-app currency. This resurgence of Snapchat is a sign of the growing importance of AR in the social media space. By providing users with engaging and immersive AR experiences, Snap is positioning itself as a leader in this area.

Instagram

Instagram plans to introduce new content forms, including AR and 3D posts, NFT art, and other new formats. In order to attract users to the Meta's ‘metaverse’, the app wants to provide more ways for creators to create and showcase advanced forms of art. 

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Try-on products in Pinterest

Pinterest plans to provide new tools to help businesses more easily capture their products in 3D for AR product Pins to try-on virtually. Pinterest is already developing AR Try On tools for home decor items and may roll out an improved capture process to enable more merchants to create 3D depictions of their products.

Uncertainty on Twitter

Twitter's approach to what is and is not allowed in the app will change under Elon Musk, potentially leading to various experiments and shifts. He has repeatedly emphasised his push for "free speech" on Twitter and allowed all types of comments within legal bounds.

Video on LinkedIn

In 2023, LinkedIn is expected to roll out more advanced video tools, including zoom-like video meetings and live-streaming options, as well as ways to connect employers with prospective candidates. 

It's important to stay ahead of the curve and adapt to these trends in order to continue engaging with your audiences. I’m excited to see how these developments will shape the future of social media.

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