Today, a day-to-day landing of Mars is a two-week year, looking at who is home to Mars!

Repertory: Song Congregation

Audit: Zhang

Attention from government website at 11:43 on March 2

Notice on orderly restoration and opening of some scenic spots

Dear citizens and tourists

Novel coronavirus pneumonia epidemic prevention and control in our city is the latest trend. After research, it was decided that since March 3, 2022, the botanical garden, zoo and the mountain scenic area in Suzhou have been restored to an orderly manner, and indoor venues and religious activities inside the scenic area will not be opened.

According to the needs of epidemic prevention and control, the above scenic spots will strictly implement the requirements of “limit, reservation and peak staggering”, and the reception volume will not exceed 50% of the maximum carrying capacity and instantaneous carrying capacity; Visitors to the park need to book tickets online in advance with their real name, and cooperate with the prevention and control measures of “wearing masks, measuring body temperature, checking health code, travel code and one meter line”. Those with ““ in travel code need to provide 48 hour nucleic acid test negative certificate; Please take personal protection when visiting the park, wear masks during the whole process, and do not gather, get together or carry out any gathering activities.

In order to create a safe tourist environment, please cooperate with the work of the scenic spot. Thank you for your understanding and support.

Suzhou landscape and Greening Administration

March 2, 2022

On the road of life full of thorns, some people choose to complain, resent and abandon themselves under the siege of negative energy; But some people are not willing to bow to reality. Even in adversity, they always keep an optimistic heart, bravely fight against fate, and live with self-confidence and dignity! Next, let the star picking factory - star bar reveal the secrets. The three constellations that dare to fight against fate are constantly striving for self-improvement!

Aries

Aries people have a strong heart, and they are optimistic, open-minded, positive, never afraid of difficulties and challenges. The more bumpy and bumpy the road ahead, the more full of positive energy they are, vowing to fight with fate to the end and compete with reality. You know, the people of this constellation love adventure and show extraordinary, so in any case, they will clench their teeth and work hard again and again until their life shines brightly!

sagittarius

Even in the haze of adversity, Sagittarius people are always full of sunshine. The strong fate cannot make Sagittarius people kneel down and beg for mercy, because stubborn they will always clench their fists and fight to the end. No matter how hard and painful they suffer for a better life and a better dream, they will enjoy it! This also proves that Sagittarius people have an incomparably strong heart! To change the fate of self-improvement, struggle, hard work, more than!

aquarius

Aquarius people have an unyielding spirit! They pursue freedom and refuse to be bound. The fetters of fate cannot be an excuse for not working hard. Only by summoning up courage and facing difficulties, can they rewrite the boring script of this life through their own struggle! Secular views can never stop Aquarius people from moving forward. As long as they strengthen their faith, Aquarius people will go all out to stick to it: I will prove it to you!

In recent years, due to the influence of policy news, the leading stocks of domestic e-cigarettes have already fallen endlessly. The share price of smore international has fallen all the way from the highest HK $89.5 to HK $29, while fog core technology has plummeted from the highest US $35 to around us $3 today, and the market value has evaporated by more than 90%. Under the high pressure of policy, it seems that the e-cigarette business does not see a good future in the capital market, Had to be trapped.

In the past few years, there have been cheers and doubts about e-cigarettes. On the one hand, the popularization of e-cigarettes has ushered in a revolutionary change in the tobacco industry, and the landing of Yueke and other enterprises in NYSE is more like a “nuclear bomb” to ignite the pursuit enthusiasm of the management;

On the other hand, the addiction and harm of e-cigarettes to teenagers is an insurmountable “fire line”. A trace of wind and grass in the policy is pulling the sensitive heart of the capital market.

The complex social factors and common problems in the industry are reflected in Yueke and other enterprises. In addition to catering to the preferences of consumers, they also need to avoid the risks brought by policies on the basis of growth and profit.

Indeed, the era of e-cigarette barbaric growth is gone forever.

01

Policy tightening, painting the ground as a prison

The utility model is composed of a cigarette oil and an electronic product. Tobacco oil is mainly made of nicotine. Nicotine and various additives are atomized through electronic cigarette sets for consumers to smoke. Different from the traditional cigarette, e-cigarette has the characteristics of no combustion, providing nicotine but basically no tar.

At first, e-cigarettes were born as a “substitute” for cigarettes, which played a buffer role in helping old smokers quit smoking. But in fact, when using e-cigarettes, in addition to nicotine, it may also inhale a variety of other undetected toxic compounds into the body. The second-hand smoke produced by e-cigarettes may also endanger health, especially for teenagers with weak self-discipline.

Cutting off the intake of e-cigarettes by minors from the source is an umbrella for the protection of minors. On May 26, 2021, the Health Commission reported that there was sufficient evidence to show that e-cigarettes were unsafe, and pointed out the impact on teenagers. E-cigarette concept stocks fell sharply. Smore international fell 17.1% that day, and fogcore technology fell more than 13% at one time.

On June 1, 2021, the law of the people’s Republic of China on the protection of minors explicitly prohibited the sale of electronic cigarettes to minors for the first time. Then, on June 18, the state tobacco monopoly administration and the State Administration of Market Supervision issued the special action plan for “protecting the growth” of minors from tobacco abuse, which mentioned that the business behavior of e-cigarettes would be comprehensively and strictly supervised, the supervision system of e-cigarettes would be gradually established and improved, and the production and operation activities of e-cigarettes would be standardized.

There are about 300 million smokers in China, which is about seven times the smoking population of the United States and the total number of smokers in many countries. The domestic market can be said to be a “fertile land” for the development of e-cigarettes. At present, the number of e-cigarettes used in China is still far lower than that in Europe and the United States, which also means that the development potential of e-cigarettes is huge.

According to Quantuo data, the domestic market scale of China’s e-cigarettes was 550 million yuan in 2013, and the market scale increased to 8.38 billion yuan in 2020. The eight-year compound annual growth rate reached 72.5% and 14.5 billion yuan in 2021.

On December 2, the State Tobacco Monopoly Administration publicly solicited opinions on the administrative measures for electronic cigarettes (Draft for comments). The opinions put forward that the competent administrative department of tobacco monopoly under the State Council will establish a national unified e-cigarette trading management platform. E-cigarette production enterprises and e-cigarette brand holding enterprises that have obtained tobacco monopoly licenses according to law can only sell e-cigarette products to e-cigarette wholesale enterprises through the e-cigarette trading management platform.

This means that the sales channels of the e-cigarette industry are uniformly included in the regulatory channels, the sales of e-cigarette products will be uniformly allocated and sold by the channel providers, and the brands will not have the qualification to sell products directly to the C-end users.

Retailers believe that for the industry, the inclusion of e-cigarettes into the regulatory scope is also an innovation to the industry. On the one hand, standardized management and control is conducive to the long-term and stable development of the industry, and the market will not swing with the wind due to the policy direction; On the other hand, the implementation of supervision will further eliminate some non-standard enterprises, effectively curb safety problems and end the brutal growth period of the industry.

02

Offline internal volume, strategic survival

Since November 2019, the two ministries and commissions have issued No. 1 e-cigarette notice. After banning online sales, e-cigarette users can only buy them through offline channels.

For e-cigarette brands, on the one hand, when online sales are stopped, the brand loses the direct online communication channel with users and cannot directly receive user experience feedback; On the other hand, cutting off the channels on the line will limit the expansion of brands, damage profits, and the phased performance will inevitably be affected.

Despite repeated regulatory orders, some people still choose to take risks due to high profits, and online sales of e-cigarettes have not been completely banned.

Retailers on the online shopping platform, search for “electronic cigarette” and other keywords, keywords are indeed shielded, and even show minor related protection plan, but if replaced by “electronic spray”, “electronic smoke” and other proper nouns, you can still display purchase links.

In addition, people with goods in the circle of friends pour into the e-cigarette market, advertise directly in the circle of friends, and even sell products at low prices, which virtually increases the difficulty of e-cigarette supervision.

In this context, major e-cigarette brands began to compete to occupy the offline market, and brand stores sprung up across the country.

According to the 2021 e-cigarette industry blue book, there are nearly 190000 e-cigarette retail formats in China, including 138000 authorized stores, 47000 specialty stores and 5000-7000 collection stores.

There are 9 e-cigarette brands including Yueke, grapefruit, Magic Flute and Ono with more than 500 exclusive stores, of which the total number of Yueke brand stores is about 27600, accounting for 58.2% of the total number of exclusive stores in the market.

The whole industry shows signs that the number of users can not keep up with the number of stores. Yueke, as the leader of e-cigarette, also ushers in the hunting moment