Lottery sales fell for the first time in 10 years. No one bought Chinese lottery tickets Hot spot focus

In the first half of 2019, China’s lottery sales reached 212.596 billion yuan, a decrease of 32.6 billion yuan over the same period of last year, a year-on-year decrease of 13.3%.

Looking back on the past decade, the lottery market experienced a double-digit rapid growth period from 2010 to 2012, maintaining a high-speed growth of more than 20%; In 2013 and 2014, the growth rate of national lottery sales fell below 20%; From 2015 to the first half of 2017, the growth rate of national lottery sales decreased significantly, only 5.2%, 3.5% and 5.5% respectively. Negative growth occurred for the first time in the first half of this year.

“The first decline in lottery sales in recent 10 years” has become a hot topic in the past two days. Have boarded the microblog and Baidu web page hot search. People are keen to discuss the reasons, and there are different opinions. For specific reasons and some netizens’ questions, “Sina CAITONG” answers here.

Actively eliminate clutter and avoid problems

There are three main reasons for the decline in lottery sales this year:

1. Strengthen game supervision

2. According to the data, in 2017, the share of fortune lottery quick opening games in the total sales of fortune lottery reached 40%. In that year, the total sales of national welfare lottery was 216.977 billion yuan, of which the sales of fast opening games was 87.522 billion yuan.

3. Some lottery people said: “there are few numbers of high-frequency fast opening games, many awards and frequent lottery. Many domestic lottery buyers have speculative psychology when buying high-frequency fast opening games. Some lottery buyers can play all day and are easy to lose their mind.”

4. In January this year, the Ministry of finance, the Ministry of civil affairs and the General Administration of sports issued a notice calling for adjusting the rules of high-frequency fast opening lottery games and guessing lottery games, and strengthening the supervision of the lottery market. The notice made it clear that since February 11, if the sales time of each phase of high-frequency fast opening games is less than 20 minutes, it will be adjusted to 20 minutes. Since 2019, the number of matches and events of a single guessing game on sale in the whole year shall not be higher than 70% of the number of matches and events on sale in 2018.

5. Clearing of non-conforming lottery channels

6. In August 2018, the Ministry of Finance and other 12 departments jointly issued a document, which once again made it clear that it is firmly prohibited to use the Internet to sell lottery tickets without authorization. The cleaning up of some non-conforming lottery sales channels is ongoing.

7. Game off-season

8. Influenced by the World Cup held in Russia last year, the sales volume of sports lottery increased significantly in June 2018, which greatly boosted the sales volume of sports lottery and promoted the sales of sports lottery to 39.548 billion yuan per month. There were no important sports events in June this year. This is also an important factor in the decline of overall sales.

9. Where is the wind blowing? Several typical questions

10. Netizens also have views on the decline in national lottery sales, but there are some differences between the overall position and the official position. The public opinion survey results of some data institutions show that 57% of netizens believe that the negative news of lottery has affected the sales volume; 26% of netizens believe that the lottery is untrue.

11. Around this phenomenon, “Sina CAITONG” summed up several typical netizens’ questions and answered them here.

12. Why haven’t you seen the people around you win the grand prize?

13. @Goodbye! those years:

14. I’ve bought lottery tickets for many years. I’ve never seen anyone around me win a grand prize! Every time the winner is the one who buys the least.

15. Answer:

16. In order to raise funds to support social public welfare undertakings, taking the two traditional color balls in China and the super lottery as an example, the probability of winning the two-color ball award is 1 in 17720000; The upper limit of lottery bonus is higher and the difficulty is higher, with a probability of 21.42 million. Winning the lottery itself is a small probability event, and of course, there are a few winners. In response, some grumpy brothers responded:

17. In addition, there are not only a few winners each time. For example, in the 2018063 issue of the two-color ball, the first prize won 27 notes and was pocketed by lucky lottery people in 14 places; This year’s two-color ball issue 19052 is the first prize of blowout 153 note and the second prize of 2295 note.

18. Winning numbers appear randomly, and the selected numbers of lottery buyers are also exquisite. It is absurd to determine which people buy more or less out of thin air.

19. Why are masked people receiving awards?

20. @Your smile

21. There is no public doubt about the authenticity of the recipient of the award.

22. A: starting from the spectator mentality, we naturally expect every winner to show his face and accept the award. However, with the increasing amount of awards provided by lottery games, the personal safety of winners has been paid more and more attention. There are many hidden dangers in publicly accepting awards, which will disrupt personal life and even affect personal safety. Based on this, more and more countries are also discussing the issue of allowing anonymous award.

23. Why is the lottery time postponed?

24. @Bajie

25. Don’t put off the real-time data. Don’t dare to put off the time in the middle.

26. A: generally, this question is mainly about the playing method of two-color ball or lotto. Taking the grand lottery as an example, in order to standardize the completion of the lottery, the staff need to complete a series of work, which takes a certain amount of time: on-site inspection, inspection of the lottery equipment, confirmation of ball and machine test, data sealing, sales data confirmation, live broadcast of the lottery under the supervision of the notary, and announcement of the lottery announcement. Generally speaking, it is to ensure the interests of lottery people, and looking at the world, it is also a common practice to delay the opening of lottery tickets.

27. Key words: Sina lottery sales decline of sina CAITONG lottery

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Rice noodles from Guizhou, grey dates from Xinjiang, preserved apricots from Shanxi and highland barley from Qinghai… These high-quality agricultural products from all over the world appeared in turn in the live broadcast that night. While showing the details of agricultural products to the camera, Li Jiaqi introduced the supply chain of agricultural products in detail, so as to establish the audience’s trust in relatively unfamiliar agricultural product brands.

The benefit of the special live broadcast of helping agriculture to the countryside is not limited to the sales of a fixed number. More importantly, it is to promote the characteristic products of different regions in the window of the live broadcast room, so that more people can see the high-quality crops that have not been noticed in the past. The practical help brought by public service live broadcasting is far more than the figures presented by sales.

For example, the “Mengqing daily porridge” brand in this live broadcast helped farmers in Qingshuihe County increase their income by purchasing local raw materials and recruiting local employees. Both highland barley and porridge are just the epitome of helping agriculture revitalize.

According to statistics, in 2021, the agricultural products of Li Jiaqi’s live broadcasting room were selected from more than 20 regions, which means that the public welfare live broadcasting has benefited more than 20 cities. This public welfare special event of “China Youth New Year Festival” with 30 million people watching is only the first one in 2022. In the coming year, countless agricultural aid products will be “unveiled” here.

Li Jiaqi’s public welfare special session has quietly opened overseas special sessions. Recently, Li Jiaqi’s live studio opened a “special live broadcast of Ethiopia’s public welfare to help agriculture”. Anchor Li Jiaqi and Ethiopian ambassador to China Teshome toga brought goods for the public welfare of Ethiopian coffee beans. According to statistics, Ethiopian origin arada yega Cherokee coffee beans were popular with consumers after they were put on the shelves, and 10000 copies were sold out in just five seconds.

It is understood that in addition to the public welfare live broadcast, tmall global will donate 1 yuan to support the love package project of China Poverty Alleviation foundation through public welfare baby for every bag of coffee purchased by consumers in the “Li Jiaqi live broadcast room”, which is used to support the development of local children in Ethiopia, especially the children of farmers’ families in coffee growing areas.

That night, on behalf of the Ministry of trade and regional integration of Ethiopia, Ethiopian ambassador to China Teshome toga personally presented Li Jiaqi with the honorary certificate of “Ethiopian public welfare ambassador for agriculture”, in order to thank Li Jiaqi for his contribution to the promotion of Ethiopian coffee beans during the 2022 annual cargo Festival. In the future, one belt, one road, will continue to help farmers increase income from Li Jiaqi’s live broadcast.