Jony Ive, former chief designer of apples, spoke of the same name of the design company LoveFrom created by him after leaving apple.

He has much like this design?

He would like to have the text of the antiFrom type in italics in his own desk for a long time.

Name of dialogue

To chat LoveFrom’s design, the meaning behind the name cannot be avoided.

“LoveFrom” is the name of a “voice” in my mind.

Ive shared the view that the name was inspired by what was said in Choos:

At a staff meeting many years ago, Stevens said that one of the most fundamental driving forces is that when you come with love and care to create something, even if you will never be able to meet with those who you have designed for them, you will never behave and beat them, but you have come with interest to do something that you are already expressing our gratitude to the species of humanity and humanity.

Ive has a profound resonance on this statement, deciding to name the new company as “LoveFrom” — a “letter” designed to express a love to the world in the name of Ive, the “LoveFrom” is the stamp left behind by its signature. It succinctly conveys the reasons behind which I are doing now. Notes

However, visual representation for this name could not be easy.

Peter Saville, a well-known designer, was honoured to be given this task, but was also painful:

The term “love” is too familiar. It is very difficult to try to introduce this word in a new way.

Finally, Saville is thinking of a particularly skilful approach: the addition of a comma after the name.

This is an invisible balancing of the HF term “loving”, which is rarely expected in the logo design.

At the same time, it also makes the name more genuine, expressing the openness of LoveFrom, a company, and always opening the dialogue.

See, that is, LoveFrom’s Voice

When Ive announced the establishment of the new company, it was seen in the minds of searching for a “evaluated fruit trace”.

It is clear that we do not see what is expected in the LoveFrom typology, the “color traces”, but we find it difficult to see with meat where there is a continuation.

In the selection of reference, Ive has moved from an expected simplicity of wireless wires to an thumb.

After a study, LoveFrom Designer Antonio Cavedoni, who was also serving in apple, selected Baskerville as the basis for its design.

▲ John Baskerville and his design type Baskerville

This paragraph is familiar to the general public but is sufficiently expressed to allow it to be integrated into different languages.

It is also important that John Baskerville, who designs this typology, has a similar comity with the members of LoveFrom.

Baskerville’s commitment to the typology goes beyond the design of the typology, but extends to every metal in print, and eventually even improves the formulation of ink for the printing of oils, all of which are merely intended to make the final book printing more effective.

Similarly, in detail, Cavedoni not only studied a large number of printed versions in Baskerville, but also digging into a very careful photography record of the initial pressure on Baskerville by research fellow Robin Hull, and then directly studying the pressure of learning back to “source”.

Cavedoni began to adjust the replenished original Baskerville typology by individual letters, making the model “LoveFrom”.

Since then, however, the team has begun to design a complete set of words based on this, and is constantly experimenting with different types of variants, such as tilt, crude.

It is in italics to say that Ive love is placed in the case.

Cavedoni added a “pace” to LoveFrom.

Mark Wilson, the global design editor of Rapid Company, called the small “b” “d” “h”, is a throw that is a brake of open cars, blows down to post-pressure and is shaken.

The details in the capital letters were also rich, and the end of the “K” was not all trickle down.

These even more powerful letters may not allow you to think about the design of apples, but one of them is Ive, which has been insisting from apples to the present day, the “discussion rate”.

For corporate commitment to the United States, Marc Newson said:

Perhaps this would be controversial, but it would be interesting. For us, this is the difference between what is moderate and what is satisfactory and more than good.

There are continuing challenges in the design of high-end industrial products, but it is not possible simply to do so in the letter of itself, consisting only of limited imaging, and to allow applications to meet this criterion.

Until then, the former apples Engineer Patch Kessler emerged.

The mathematical expert designed a tool to analyse and transform targeted wheels into any measure of continuous trajectory.

Effects of changes (red) and modifications (green) by the Kessler tool

I think this is a symbolic expression of Jony’s vision of locating LoveFrom as an interdisciplinary work room where expertise in one area affects expertise in another.

The former head of UI, Chris Wilson, said that he was also a member of the LoveFrom team.

It is now like the voice of LoveFrom.

On the one hand, it is seen and seen.

Introduction

Beijing, 21 April, the 2023 national gallery for youth and young people, the Yings-Ying Island station, successfully concluded all three rounds of competition. Under difficult weather conditions, a road-winning skie, if we wish to start the men’s group A champion’s cup, was yesterday recaptured by the anti-Ma Bekaa to recapture the final wheel of the women’s group A; the men and women’s group B champions were won by the throne; and the men and women of Group C, Yonseze, Liu, finally took the lead advantage. The MVP Award for men and women was won by scorners and the Bekaa, and the most latent prize was awarded by the Hon. Yang zes, who were the men of B. Xu, and the women’s C.

The above is related video.

However, the move attracted the attention of analysts. According to industry data, the popularity of hybrid electric vehicles in Toyota’s Japanese market is still much higher than that of electric vehicles, which accounted for only 1% of passenger car sales in Japan last year. But overall, Japan’s electric vehicle market is still growing rapidly. Analysts said that the trend of electric vehicles in Japan will change soon, and Toyota may lose market share by focusing on leasing rather than purchase mode.

Toyota’s goal is to lease 5000 bz4xs in this fiscal year. The company plans to start selling bz4xs in other markets later this year. Some European countries have started booking, but have not decided on the time of sales in Japan.

Senior analysts at Tokai Tokyo Research Institute said that the popularity of electric vehicles in Europe is realized by leasing projects, and Toyota may be trying a similar strategy to promote it. Nevertheless, Japanese carmakers are still cautious about turning to all electric tracks, but in fact, Toyota pioneered hybrid vehicles as early as more than 20 years ago, and still maintains an ambitious development trend in hybrid vehicles and hydrogen vehicles.

If we can really realize the same right of rent and purchase, many students who have just left school don’t need to worry about borrowing money to buy a house. He can live and work in peace and contentment by renting a house.

(Chinese entrepreneur reporter Li Yanyan)

“I hope the state can intervene in the increase of rent.” Yao Jinbo at the other end of the camera emphasized this in an exclusive interview with Chinese entrepreneurs. Earlier, as a deputy to the National People’s Congress, he submitted a proposal to “accelerate the implementation of the same right of rent and purchase” to the two sessions of this year, which proposed that “the annual increase of housing rent shall not exceed 5%”. After the proposal was published, it triggered a heated debate.

As 58 city CEO, this year is also the fifth year for Yao Jinbo to perform his duties as a deputy to the 13th National People’s Congress. At the two sessions of this year, he brought five written suggestions, focusing on the topics of “accurately helping small and micro enterprises”, “improving the level of vocational education”, “improving the quality and efficiency of the housekeeping industry”, “accelerating the implementation of” the same right to rent and purchase “and” promoting the circulation of cars in the whole life cycle “. It is noteworthy that, like last year, Yao Jinbo continues to knock on the “same right to rent and purchase” this year.

China’s housing market has a long-term tendency of “paying more attention to sales than rent” and “renting and purchasing different rights”. Specifically, on the one hand, the rights and obligations of both parties to the lease are unequal, and the lessor increases the price at will, withholds the rent, and even drives out the tenants unreasonably; On the other hand, some vulnerable groups who rent houses still have many policy thresholds when enjoying basic public services, and a series of practical problems need to be solved urgently.

“So I hope that we must speed up the implementation and realize the real ‘same right of rent and purchase’.” Yao Jinbo said.

“Living” is the top priority of people’s livelihood. Yao Jinbo believes that under the top-level design of the central government’s “simultaneous development of rent and purchase” and the general tone of “no speculation in housing and housing”, the “same right of rent and purchase” policy has important preconditions for implementation and promotion.

So, what is the basis for the proposal that “the annual rent increase should not exceed 5%?”?

Yao Jinbo told Chinese entrepreneurs that this is related to the current overall growth rate of domestic economy and the growth rate of residents’ income. In addition, the restriction of rent increase during rent renewal is not a unique provision in China. “There are similar provisions in Europe and the United States”. In the relevant suggestions, Yao Jinbo explained: at present, 70% of the new citizens in big cities mainly rent houses, and the house rent accounts for 30% ~ 50% of the income. Controlling the annual rent increase rate within 5% can make the new citizens and young people feel more at ease.

In addition to controlling the increase of rent, he also suggested that we hope to steadily promote the same right of rent and purchase: ensure that buyers and renters enjoy the same rights, gradually promote the equalization of basic public services of leasing, and ensure the right of vulnerable groups to reasonably use and occupy housing within the scope of the contract, as well as other relevant services and rights, especially the enjoyment of education, health care Employment and other aspects.

In addition, Yao Jinbo suggested strengthening judicial protection, setting up professional and efficient rental courts, designing diversified dispute resolution mechanisms to deal with rental disputes, and solving the barrier of the last mile of judicial relief. In case of rent arrears and other acts that damage the interests of the landlord, both parties should be advocated to solve them through legal channels.

“The significance of letting people live in a healthy and rigid way is that it can not guide the young people to live in a decent way, and it also has the greatest impact on the market.” Yao Jinbo said.

In addition, as a well-known local life service platform in China, 58 cities also have natural close ties with small and micro enterprises. Yao Jinbo told Chinese entrepreneurs that they also need to “accurately help small, medium-sized and micro enterprises”, “now the living conditions of small, medium-sized and micro enterprises are really difficult.” Since the outbreak in 2020, the development of small and micro enterprises has become the focus of Yao Jinbo.

The following is the actual record of the dialogue (with deletion):

On “accelerating the promotion of the same right of rent and purchase”

Chinese Entrepreneurs: of all the suggestions you put forward this year, what do you want to achieve first?

Yao Jinbo: two. One is the same right to rent and purchase, because it really affects thousands of tenants, and many are young people who just leave school and can’t afford a house. At the same time, we hope that the annual increase of rent can be controlled within 5%. Especially in education, there is no concept of school district housing in the future, and the treatment of rental and purchase users is the same.

Second, small, medium and micro enterprises. They are very difficult now, but they are very important to China’s economy and employment. I hope the state can take some real actions to every city as soon as possible, and each city can really implement some subsidies, subsidies or tax and fee reduction measures, so that these small and medium-sized enterprises can live or live better.

Chinese Entrepreneurs: this year, you put forward relevant suggestions to speed up the implementation of the “same right to rent and purchase”. Why should we speed up the implementation of the “same right to rent and purchase”?

Yao Jinbo: “housing without speculation” has been introduced for several years, but the feeling of renting is completely different from that of buying a house. For example, tenants have to face the rising rent price, but they have no control over the house. At the same time, compared with users who buy houses, tenants have not implemented social welfare and social rights well, so I have been raising the same right of rent and purchase for several consecutive years. But this year I’m more specific.

Chinese Entrepreneurs: where exactly? How do you propose to control the annual rent increase rate within 5%?

Yao Jinbo: first, I hope the state can intervene in the rise of rent. For example, I spent 2000 yuan renting a house this year. We can expect the highest rise to 2100 yuan next year, or 5%. Why 5%? Because the growth rate of China’s economy is about 5%. This year is expected to be 5.5%, and the income growth of ordinary people should be basically consistent with the economic growth. At the same time, it is not a unique rule in China to limit the increase of rent when renewing rent. There are similar regulations in Europe and the United States, because the increase of rent is an important embodiment of people’s livelihood. Therefore, this year, I proposed to control the annual rent increase at a maximum of 5%, which is also a protection for rental groups and people at the grass-roots level of society.

In addition, I propose to realize the real same right of rent and purchase. In the past, we cracked down on school district housing and did not allow intermediaries to publicize school district housing, but the problem of school district housing still exists. Many people don’t buy a house to live in, just to occupy it