Industry views on Microsoft's acquisition of Activision Blizzard: not good for the game industry

michael0@newsletter.paragraph.com (Michael0) — Sat, 02 Apr 2022 20:47:12 GMT

Earlier, the news of Microsoft’s acquisition of Activision Blizzard can be said to be a heavy bomb falling from the sky. Since Activision Blizzard experienced a lawsuit, the domino of great changes in the game industry began to fall one by one. But most people didn’t expect such an end in the end. Many foreign practitioners in the game industry have also expressed different views on this.

Jeff Grubb, also an old friend of ours and a famous foreign game media person, posted a tweet today (January 19) expressing his concern about the future impact of the acquisition on the game industry. “Mergers [for the game industry] are bad, but the alternatives don’t work. Activision is slowly disintegrating and producing fewer games than ever before. I don’t know - maybe there’s something wrong with our overall economy,” he said

Another old friend, Daniel Ahmad (@ zhugeex), a senior game Asia market analyst, also commented on this tweet: “a ghost hovers over the head of the game industry, called the ghost of merger.”

Arthur gies, author of war machine: review and co-founder of foreign game media polygon, believes that the acquisition is a choice between two bad choices: “anyway, the choice is only Microsoft or Tencent. I don’t think Tencent is bad and may be interesting! But at present, Xbox seems to have better management of its studio.”

The news of the acquisition of game companies frequently appeared in 2021. In addition to this year’s largest acquisition, Microsoft also acquired Bethesda when it experienced the huge failure of radiation 64 in 2020. In 2021, embracer group and Tencent merged all kinds of large and small companies.

Sina statement: Sina’s posting of this article for the purpose of transmitting more information does not mean that it agrees with its views or confirms its description.