Hello reader,

On behalf of the NATA$ World founding team, I want to express our happiness in writing these thoughts.

It was through the love of a soccer team green-stripe-colored based in Lisbon, Portugal, that two dreamers met 12 years ago.

Their vibrancy in living the love and fanatism for their beloved soccer team would be transformed into a belief that will forever change how hospitality experiences are created.

Portugal is famous for being one of the most incredible countries to live unforgettable gastronomical and hospitality experiences. We think that our global footprint because of our colonies, we have brought many influences from all over the world back to our home country.

Spices from India, rice from Asia, beans from Africa, fruits from Brazil, and many other ingredients that mother nature, cultures, and people offer to us, we have had at our core the gratitude and appreciation for making anyone that meets the Portuguese culture feel at home and being saluted with a cozy warmness and golden colors that only our beautiful Mediterranean homeland has to offer.

This is what our souls are born within Portugal.

And we believe that Web3 and the Metaverse have these beliefs at the core of its revolution.

Passion, safety, transparency, belief, community, culture, equality, and empathy are some of the values that this transformational time has brought to us.

We are taking the leap to create the first Metaverse-based hospitality brand, to compete with established centralized global brands in the coffee and food space.

Imagine this:

Imagine that 40 or 60 years ago, you were able to be part of McDonald’s or Starbucks?

By being part we mean, by believing and participating in the creation of the cheeseburger, big mac, cappuccino, store design, branding, coloring, all of it.

Imagine even that the cheeseburger was first created as an NFT, and that the whole imagery, concept, look and feel of the burger would be ideated within its first community of believers.

Imagine that you could actually buy that cheeseburger as an NFT, and have a small royalty so that every time that cheeseburger gets sold you’d get a percentage for being one of the first believers.

On the other hand, leading hospitality experiences from the most famous brands you know, prime their in-store experiences. Although they struggle to have the ideation floor, and validate their engagement with their potential first believers, because of the cost, logistics, and infrastructure required.

Envision, that now you could actually visualize your next favorite hospitality brand in the Metaverse, interact with it, and eventually see that idea come into real life.

Oh, hi.

Meet NATA$ World.

NATA$ World is the first auto-generated hospitality experience born in the Metaverse.

The NATA$ World features in its launch a collection of NFTs, a Metaverse, and a DAO that will allow members to be part of what is the most transformational brand in its category. MacDonalds, Starbucks, and many other category-defining brands in the sector have had in its foundation a set of key products and a group of superfans (evangelists) that have led these brands to the four corners of the world.

NATA$ World wants to do the same by using the most innovative NFT, and Defi Mechanics for its whole product creation, store ideation, and customer engagement, that will co-exist both in the Metaverse and in real life.

Our vision,

Our vision is that anyone can own all things related to the NATA$ World ecosystem, and be an active contributor to the growth and strategy of the brand.

As an example the product line auto-created in an NFT will allow (for the first time in the history of hospitality), anyone to own that product as an NFT and also a small royalty directly associated with that product, so that anytime that product is sold the NFT owner makes a partial royalty.

This will be the biggest economical shift, where super fans will become the driving force of brand expansion and customer success.

NATA$ World will be at the intersection of a futuristic, dreamy, and wonderland look that will make it’s members and guests comfortable within its environment and become the hub where the daring come together experiencing the most unique gastronomical and hospitality experiences ever both online and in real life.

We want NATA$ World to be a community-driven brand. For this purpose we want anyone to own a piece of NATA$ World and help us decide the future of the brand, vote in the product, financial, and company decisions, and strategize the expansion of NATA$ World.

We believe that by creating a DAO we can build a long-lasting community, where members come together both in the NATA$ World Metaverse and in real life, and enjoy the perks associated with their token holdership, and help with the over-arching strategy of the brand.

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    contractAddress="0x0322f6f11a94cfb1b5b6e95e059d8deb2bf17d6a"
    tokenId="6784">
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    <script src="https://unpkg.com/embeddable-nfts/dist/nft-card.min.js"></script>

First NFT Collection

The Natas

NATA$ will become the defining pastry for the NATA$ World DAO and for the whole crypto and blockchain ecosystem.

Interestingly enough one of the most vibrant ecosystems in crypto has been growing in Lisbon, Portugal, and our vision is that this pastry represents the celebration of the best of this revolution, and brings us together through an unforgettable trip to ancient times. Something made with love, care, and joy.

The Rooster

The rooster represents the “Galo de Barcelos”.

The story goes back to the inhabitants of Barcelos who were alarmed by a crime, of which the criminal who had committed it had not yet been discovered.

One day, a Galician man appeared who became a suspect. The authorities decided to arrest him, despite his oaths of innocence, that he was just passing through on a pilgrimage to Santiago de Compostela, in fulfillment of a promise, he was sentenced to death. The man asked to be brought before the judge who had sentenced him.

Authorization was granted, they took him to the magistrate's residence, who at that time was feasting with some friends. The Galician man once again affirmed his innocence and, faced with the incredulity of those present, he pointed to a roast rooster that was on the table and exclaimed:

"It's so right that I'm innocent, how right is this cock to sing when they hang me!

The judge pushed his plate aside and ignored the appeal, but when the pilgrim was being hanged, the rooster rose on the table and started singing.

Understanding his mistake, the judge ran to the gallows and found that the Galician man had been saved thanks to a poorly made knot. The man was immediately released and sent in peace. After some time, the Galo de Barcelos was made and the case was declared closed.

This NFT will be usable on the NATA$ world metaverse in a 3D character, and will feature justice, empathy, and hope that in this world there are always two ways of seeing one situation, and within our community, we must choose love and altruism.

The Land

The land allows any NFT holder to hold a plot of land of nearly 50 meters by 50 meters within the NATA$ World Metaverse, allowing NATA$ World NFT holders or Token holders to develop their businesses, and communities within the NATA$ World Metaverse**. **

The burgers

The burgers represent our first experiment to develop an auto-generated worldwide loved product, with the most healthy and high-quality ingredients ever done in a burger.

We want the whole product line of NATA$ World to be gluten-free, dairy-free, and use other alternatives to sugar such as Stevia.

Burgers will also be used as a feeder for characters to play in NATA$ World Metaverse.

The juices

The juices will delight NFT holders with magic potions that can be used within the NATA$ World Metaverse to feed their characters, and create new mutations within the rooster they own.

The juices also will be sold in real-life stores and will feature the healthiest and most natural ingredients to help human enhancement, immunity, great digestive systems, and overall health.

The NATA$ World Metaverse

The Metaverse is where community members, NFT holders, DAO token holders, and all the others that participate in the vibrant ecosystem of the NATA$ World will meet.

Ideas will float, and creations will emerge, that will serve as the floor for imagination for the most innovative in real-life hospitality experiences.

The first believers

Jason Carvalho, co-founder, and CEO is one of the most successful international Portuguese hospitality entrepreneurs that launched one of the first Natas stores in Toronto, Canada, and has generated over $1MM in annual sales in Natas during a global pandemic.

Featured in all major Portuguese media outlets, when announcing the NATA$ World project, Jason has been acclaimed by the Portuguese government as one of the most innovative projects in its category.

Antonio Trincao - Co-founder and all things Metaverse, is the founder and CEO of Youcan Galaxy which is considered one of the highest quality Metaverses in the world and has been featured in multiple media outlets such as Forbes, GQ, Vogue, Yahoo Finance, Business Insider, and many more as one of the most visionary entrepreneurs in the Metaverse space.

Antonio has also been awarded for Entrepreneur of the Year in Portugal, has developed and performed in virtual concerts in conjunction with music superstars creating more than 1,000,000 views and 40,000 participants, and has been an Entrepreneur In Residence at Eventbrite HQ in San Francisco, and a Marketplace advisor to Square Inc to develop innovative payment experiences for marketplace ecosystems.

They both combine an operative hospitality knowledge and Metaverse, Defi robustness that makes the vision of this DAO become a reality at a fast pace.

Curious to learn more about NATA$ World project?

Read the white paper

Participate in the first exclusive auction

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