Based on this basis, we try to use a simple content to present the idea that "PFP can attract more people to join the web3 world" and describe "the current dilemma facing PFP".

Based on the IP attribute of a wealth-creating atmosphere

Break through cognition, build consensus, master tools and understand the whole picture.

Compared with the birth and popularity of other new things, the touch mode of the web3 world rooted in the blockchain seems to be much more complicated, with a high barrier to entry acting like a high wall directly shutting out most people.

Initially, everyone attempted to explain their own understanding of web3 by using complex content in a simple and in-depth way, but the level of comprehensibility was not much better than an obscure standard definition. The reason for this was the lack of a bridge between the subjective world of consciousness, which had been broken through, and the objective physical world, which had been stick in the mud, and the role of the bridge was to break down the wall, to bring the inherent facts into a unimaginable form of reaching a new story: for example, a PFP worth hundreds of thousands of dollars.

Where once IP mainly referred to mind creation , now IP refers specifically to digital content that builds broad user consensus - even if that IP content is only 10,000  small images that are unified style and valuable because they coalesce a consensus.

Digital content in the form of images, NFT and even PFP, caught people's eyes with visuals and their slightly humanistic and artistic narrative, allowing more people in the web2 world, who felt complex and vigilant of web3, start to try to understand and believe in this digital collection-like story, which was the beginning of IP.

From the narrow sense of positive role, this is a symbol of NFT or PFP began to come out of the circle; from the broad sense of positive role, this is a good way to divert more people's attention to the world of web3.

After attracting the attention of fresh blood, capital's keen sense of smell then began to chase NFT,coupled with the amplification of financial leverage,the high-quality NFT projects in the blue ocean period are springing up.

PFP as an IP attracts the eyes of outsiders; and PFP as the protagonist of the wealth creation story makes these eyes take fanatical on.

The IP needs to be operated

PFP' s blue ocean to red ocean turn came in 2021 to the first half of 2022, but under the red sea, just over a year, PFP has hurriedly gone down the altar.

From the perspective of wealth creation, although the PFP market is not a strict zero-sum game, but under the influence of many PFP projects, the opportunity to produce wealth stories will be infinitely diluted;

From the perspective of IP, once there is no sense of scarcity and freshness, just rely on the 10,000 small images of unified style, is unable to support an IP that can carry the rich emotions of humans.

Because the survival of IP value lies in the bearing of human emotions, and the bearing of human emotions needs to rely on richness of IP content with story extension.

A novel comic that keeps gathering readers' consensus is fine, a series of TV and movies that keep gathering audience consensus is fine, but 10,000 small images are not enough.

After the initial fresh and discussion period, PFP is just a small image generated by binary code lying in the digital wallet.

Based on such a dilemma of PFP' s story extension in terms of IP attributes, we have come to a conclusion: the IP needs to be operated.

Of course, to reach such a conclusion means that we already have our own theories on how to operate IP and put it into practice, which we will continue to release this information in the subsequent content.

Many people lamented tha this year is a bear market, but with the development of various projects and the active appearance of the ecology, it does not look like a bear market.

In the encryption industry, although the NFT market has experienced depression for more than half a year from the beginning of the year to the present, because it is still in the early stage of the innovation cycle, many application scenarios and infrastructure are still under construction, and the application value has not yet been highlighted . After the conceptual turmoil passed, investors also began to think rationally about the paradigm shift brought  by the value of NFT still needs to be reflected and carried by the value landing in the application scenario.

We always talk about the landing of NFT, so what is the smoothest way for NFT to land? Perhaps this is a wrong question in itself. In the exploration of thethe landing scene, there may be only non-smooth, silky and silkier, but not the most silky.

Despite the good prospects,the NFT market itself still lacks underlying value support, so the NFT market still does not have long-term certainty and does not make a benign investment target.. Different from FT, NFT is born with the attributes of "thing", and the usage scenario is the core requirement of "thing". Therefore,it is a good way to enhance the underlying value of NFT by enriching its application scenarios.

We clearly found from the market that among all NFT categories, the currently dominant NFT is still PFP. Even if it is cut in half in the bear market, PFP still has a market value of 13.3 billion US dollars. In addition to social identity, many project parties have also begun to explore other values of PFP. For example, integrating PFP into various application scenarios such as metaverse and game development for exploration, can it be smooth? It seems to be possible.However, the establishment of projects for these application scenarios is a long process, and it will take a longer period of time for users and investors to see the highlight of the application value.

Taking BAYC, a leading player in the industry, as an example, , even with the great integration of talents, technology, resources, and funds,  the company is still in the early stages of developing games in the metaverse.. In addition, there are actually many builders in NFT, from market tools to data analysis, NFT-FI to NFT decentralized DEX, everyone has different positions and resources on the track, and they are all silently developing with.

In this way, it is not difficult to understand why NBuilder puts the initial landing direction of NFT on the NFT derivative peripheral products - NBuilder has flexible supply chain support , a strong sensitivity to IP recognition, and convenient and fast global logistics that others do not have,  so why not do it?? As we mentioned in the previous elaboration, when we regard each NFT as a large IP, and treat the different NFTs held by each person as a small IP, which is exclusively the holder's own IP, the significance of NFT will not only be the price we see, but a recognition of its own value from the inside out. The peripheralization of IP has become an indispensable form of self-identification, and it will also be a smoother way of entry that we can imagine in the current stage of NFT development.

In this link, the traditional capital, which is the backbone of the market economy, has the most sensitive sense of smell. They were not eager to make a move in the early stage of the industry's development. When the hype of NFT gradually subsided with the bear market, these traditional capitals that waited and watched rationally began totry one after another , enter the game slowly.

On April 24th, when the market value of BAYC exceeded 4 billion US dollars and became the most popular NFT in one fell swoop, China Lining released a Weibo, announcing the establishment of the "Boring Ape Club China Lining Branch", and launched the national trend Li-Ning- The Boring Ape series. Of course, this is not the first attempt of many traditional capitals to web3. In 2021, Li Ning has designed NFT sneakers, and Chinese sports brands such as Anta and Xtep have also deployed NFT. "Practicality" has also become the first attempt of big brands in the metaverse field, including designing their own brand metaverse.

At the public level, many users have customized and generated their own NFT peripheral products through various channels because of their own love. After all, although NFT is a niche culture, it can accurately gather some like-minded users together. At this time, the physical periphery derived from the common point of interest-NFT, just play the role of conveying resonance, "borrowing objects to express emotions". From another perspective, it is not difficult to imagine that when traditional e-commerce companies are still using Web2.0 thinking to fight for competition, the customized peripheral demand derived from NFT has become another dimension of competition, which may be pregnant with a new paradigm of e-commerce opportunities for transformation.

Is the NFT market in decline? 

Despite the lackluster market data, we judge that this is not a bad thing.

If we analyze further, we will find that the NFT market is still in the early stages of the innovation cycle. Many NFT application scenarios and infrastructure are still under construction, and the application value has not yet been highlighted. At this time after the conceptual turmoil passed, investors also began to think rationally, and all thinking finally pointed to the fact that the huge commercial value of NFT needs real and rich application scenarios to reflect and carry it.

As we all know, what NBuilder has been exploring is the real use environment of NFT. Using NFT to customize peripheral products is an early real application that NBuilder has created and implemented after being inspired by the natural artistic attributes and IP attributes of NFT.

When we say NFT peripheral products, what are we actually talking about? The answer is NBuilder's inherent accumulation and confidence.

Since its establishment, NBuilder has spent two years building a global flexible supply chain system that fully supports the delivery of high-quality private customized products and provides the most suitable support for personal customization of exclusive NFT peripheral products; and the global logistics system of NBuidler establishment, it provides one-step convenience for the delivery of NFT's peripheral products.

At the same time, NBuilder has opened up the on-chain payment channel for physical commodities, which is different from the pricing model of other platforms that use "ETH as the pricing unit"， From the perspective of user costs, it was finally decided to adopt a pricing method based on "USDC/USDT as the pricing unit" such as USDC/USDT. Also based on user considerations, NBuilder has launched a switching chain for payment,which currently supports free switching between ETH mainnet and BSC mainnet, and will continue to add more gas-fee-saving mainnet options in the future.

In late November 2022, the new version of the NBuilder product homepage will be launched soon. Different from the current version of NBuilder, the new version of NBuilder introduces the concept of trendy products for the first time. Every user can see the display of design effects of different categories of peripheral products automatically generated by some of the first NFT projects launched on Nbuilder. In order to further strengthen users' recognition of their own IP, we have also added sections such as "light up your own NFT" and "modify your own NFT peripheral products design effects", and support quick listing and one-click purchase.

In the follow-up planning of NBuilder, we will strictly implement the strategy previously disclosed on twitter, and finally build NBuilder into a platform for NFT secondary creation content.

We are pleased to believe that when users gradually return to rationality, the industry will really usher in a good time to build. As a new type of asset that is certain, the NFT industry fully conforms to the characteristics of the outbreak stage in the four basic stages of large-scale development waves (explosion stage, fanatic stage, synergy stage, and mature stage):

The industry is growing rapidly, capital is flocking in, various innovations are accelerating, and market awareness is awakening.

 When we really saw a person wearing clothes designed by his own NFT, our mood was far less peaceful than expected.

When we were thinking about the real use environment of NFT, we thought that NFT naturally has the attribute of IP, "every NFT project is a big IP, and the NFT in every NFT project is a small IP"; when thinking about IP When we use the real environment, we inevitably think of the Peripheral products, and "Clothes &Accessories" are undoubtedly an important part of the Peripheral products.

But when we really see a person wearing clothes with NFT as the main design element, we feel a state of strong self-confidence exuding from the inside out: "This is the clothes I designed myself. The main elements of the clothes come from on my NFT, and now wear it on myself."

This state surpasses all voices at the moment, and directly points to the direction that can most delight your own personality. This is not only our love for NFT, but also the strong identification of each NFT holder in this era with the world and culture of his choice.

We hope to express it by taking the evolution of dress in modern China as an example. Because the evolution of self-identity has left a deep mark on this ancient country that has completed the modernization process through decades.

•  Fifty years ago, the new China had just been established, and have a task of rebuilding, and people were all involved in the construction of the new China. Poverty was the most prominent feature of the times in China at that time. On the streets of China at that time, we could see almost all kinds of work clothes in green, gray, black and blue. On the street, these work clothes form a "blue-gray ocean", and the new clothes are worn for three years, and the old clothes are worn for another three years, year after year. Under the pressure of survival, no one cares about whether clothes have other attributes besides being "wearable".

• In the 1980s, mainland China entered an important period of historical change. The popular culture of the West and China's more open Hong Kong and Taiwan impacted people's old ideas, and everyone was eager to touch new things. This has brought new fashion and aesthetics to the new generation of young people. For the first time, the pursuit of individuality became the appeal of most people at that time. The constant changes in economic conditions and ideas are also driving the diversification and personalization of clothing.

• Since entering the 21st century, the rapid transmission of information has made brands the main part of people's pursuit of clothing, and fashion information from all over the world has also made clothing more and more detailed from material to style to artistic style. Everyone's fashion awareness from "conformity" to "pursuit of individuality" has been fully awakened, not only pursuing fashion, but also advocating individuality and artistic conception.

We have to admit that the process of pursuing individuality and self is a process of decentralization and longing for value to return to self.

Now, everyone hates the sameness and likes unique value. We pay more attention to the space of self and privacy, so we found Token and NFT. We must clearly realize that our extreme love for NFT is not only because it has good value expectations, but more because of our love for ourselves and our creativity.

Therefore, we firmly believe that your NFT will be your own fashion brand, and we have decided to devote ourselves to "Turn NFT into your trendy brand". "Turn NFT into your trendy brand" may not be the end of decades of changes in people's Clothes &Accessories choices, but it must be the way to go.