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        <title>Nifty Albums</title>
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            <title><![CDATA[Re-Imagining The Value of Music]]></title>
            <link>https://paragraph.com/@nifty-albums/re-imagining-the-value-of-music</link>
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            <pubDate>Sat, 07 May 2022 19:01:11 GMT</pubDate>
            <description><![CDATA[What are musicians ultimately trying to accomplish? They’re trying to communicate with their fans via music. Outside of pop music, musicians have generally used their art to connect with a subculture, or a very particular group of people. This gives the audience a community & a sense of belonging, while providing the artist a strong connection to their base. This basic artist-fan interaction is at the center of our offering. We’re creating an immersive way to build and maintain a culture, pro...]]></description>
            <content:encoded><![CDATA[<ol><li><p>What are musicians ultimately trying to accomplish? They’re trying to communicate with their fans via music. Outside of pop music, musicians have generally used their art to connect with a subculture, or a very particular group of people. This gives the audience a community &amp; a sense of belonging, while providing the artist a strong connection to their base. This basic artist-fan interaction is at the center of our offering. We’re creating an immersive way to build and maintain a culture, providing access to a real-time feedback loop, &amp; allowing both parties to exchange value via art. This is all done in a decentralized manner with no corporate entities impeding progress. The power of web3 and groundbreaking technology allows a revolutionary solution to enter the market.</p></li></ol><h2 id="h-the-nifty-offering" class="text-3xl font-header !mt-8 !mb-4 first:!mt-0 first:!mb-0">The Nifty Offering</h2><p>We’re using NFTs, gaming, &amp; immersive technology to recreate the album experience. With the advent of streaming, the album has become a long forgotten concept. An ownable piece of art littered with the fingerprints of the musician and their creative team. These albums complete with posters, discs, and booklets were often viewed as collector’s items. It wasn’t odd to see a collection of CDs or a display of vinyls in someone’s home. Streaming has relegated music to an infinite pool of other listenable content, rendering the artistic value &amp; direct connection to fans obsolete. In addition to this loss of value on the fans, artists have seen their earning dwindle to fractions of a nothing.</p><p>Our solution is to recreate the album for the virtual age. A self-contained interactive 3D world based around the music &amp; vision of the artist. Spatial audio and professional game design are used to create stunning and immersive experiences, where fans can interact with the music endlessly. The ownership is returning &amp; improving via NFTs. Now fans can not only buy a piece of music that they own forever, but they can choose to sell this NFT in the future as the artist’s profile increases. A personal &amp; ownable world built around the artist’s vision is the future of music in web3.</p><p>Simplicity is key for technological innovation. Apple created a phone with no buttons, showcasing only the applications. Tesla created a car with one large screen that controls the car’s entire environment. Google created a search engine with one bar that feeds you all the information on the internet. Our solution works because it’s simple, direct, &amp; offers clear value to the artist and the fan. Interactive virtual albums that the fans own forever. The album will be accessed via a downloadable file that opens on Mac or PC. The fan will take control of a character and navigate the world while listening to the album. The community of our NFT holders can chat and trade amongst themselves. These NFTs can be endowed with rarities &amp; have different/hidden songs throughout the environment &amp; collection. Because this product is so personal, fans will have a direct insight into the artist’s mind, and have the ability to grant them amazing feedback on their project.</p><p>We are starting this process of re-inventing the album via playlists. Playlists account for over 40% of streams, and even more with younger listeners. Based on this engagement, we’ve decided to enter the market as a playlist. This will give our initial a wide variety of music to choose from &amp; allow them to understand the basis of interactive music. We have a team of curators from Apple Music &amp; Spotify who’s playlists have racked up tens of millions of streams. We’ve put together 93  songs from all over the internet &amp; now we are looking for web3 songs to complete our playlist.</p><p>An interesting caveat to the above statistic is that 94% of those surveyed stated that they would consider listening to a full album if it was Hi-Fi. This shows that the audience wants to listen to albums, but they want to feel that they’re deriving value from them. This will be our value proposition in the future. We’re offering the highest quality visual and audio experience on the market &amp; allow the fans to own it forever. We are doing a drop of 1,111 NFTs priced at .11 ETH. The playlist will contain 111 songs, with 18 of those coming from web3 artists. Each song will get ~2.7% of mint, giving artists 50% of the total drop.</p><p>Come create the future of music with us.</p>]]></content:encoded>
            <author>nifty-albums@newsletter.paragraph.com (Nifty Albums)</author>
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