A $1.8 trillion dollar problem plagues the world and the solution depends largely on the ability to spot a fake. While many can tell a Prada from a Prado, most counterfeit products are nearly impossible to distinguish. In fact, some consumers are perfectly happy with discounted knock offs. According to the United Nations Office on Drugs and Crimes, the problem is that when consumers buy counterfeit, they are funding crime.

Fake product manufacturing often employs the practice of forced labor, not only relying on human trafficking but actually supporting it. The emergence of new technology has broken ground for new solutions, and Agami Co. is on a mission to end counterfeiting while also curbing human trafficking.

To that end they have employed Near Field Communication (NFC) technology which is rooted in radio frequency identification (RFID) technology. Together, this allows hardware to supply power to and communicate with an otherwise unpowered tag used for identification and authentication tracking. The  Agami NOA chip is the result of Agami Co’s patented offline NFC authentication protocol. Smartphone users will now have access to almost instant authentication capabilities. Physical products can now be backed by a non-fungible token (NFT) that is stored on the blockchain and is thus immutable.

The Agami Co. NFC Chip creates a code that is paired to an authenticator within IPFS. When there is a match, the URL is randomly generated and loaded on the user's phone. Scrambling  the URL prevents bad actors from being able to take the URL and place it into a fake. Some luxury products already offer apps for authentication but downloading an app for each brand a user purchases is simply not feasible and probably won’t be done by most consumers. Agami Co’s design is app-less.

Counterfeiting doesn’t just affect luxury products. It can also impact pharmaceuticals, athletic footwear, and more. The developer of Agami Co., Patrick Skinner, recently partnered with GeN3 Magazine to bring the patented technology to print. Every issue has an Agami NOA chip that can be used to authenticate each issue. The utility of NFTs now gives GeN3 Magazine holders access to exclusive events, conferences, partnerships, discounts on sponsors, and more. Agami Co. has brought print into the digital age and presented a chip to the public that just might be hanging in your closet soon.

Linktree

Building a strong community for operators in the Web3 space

by Sarah, founder of block-editor.io

GeN3 Magazine recently interviewed Zachary Bader, the partner of Expoverse to discuss their upcoming event in Miami. In collaboration with local governments and social organizations, Expoverse holds conferences that offer experiences, education, and unparalleled networking for the Web3 community. Expoverse is not Bader's first foray into the event space. In 2016, he launched an event conference for the e-cigarette independent retailer sector, in which Bader also owns a business. He decided the industry needed an event, so they held one down in Columbia. Bader's wife is actually from Columbia which is the connection that draws him to the region.

Their first conference was wildly successful with 12,000 attendees and 250 US and European vendors. They grew their event business hosting Cannabis and other Counter Culture style expos which are still happening today.

The event company pivoted to Web3 this summer with the first Expoverse event in Los Angeles. The focus in LA was on creators and NFTs. After listening to the audience, Zachary says they will shift to the Miami event this March, which will feature more of the Web3 world outside of just NFTs.

GeN3 magazine will be launching this year in Miami in partnership with Expoverse. This is not the typical magazine and incorporates a patented technology developed by Patrick Skinner of AGAMI in new and unique ways by creating memorable visual experiences. The cover will launch before Expoverse Miami. The 3D animators are amazing and will be putting out a collectible NFT that people can use to scan their way into the event and some after parties. More benefits of holding will be announced prior to Miami.

Expoverse will feature an all-star list of speakers including Edward Snowden, Yat Siu of Animoca, Ben Armstrong of Bitboy Crypto, and over 300 more. A host of Web3 companies will be showcasing their latest and greatest and attendees will get to experience activations, content, and workshops from three additional events taking place. One of those is Web3 earth, which focuses on wallet creation and onboarding new users. The other partner events will be big and Expoverse will be announcing those in the coming days. Outside of the main event center, cocktail hour, VIP lounges, and a host of after parties will be ongoing. The week ends with a pool party at Strawberry Moon.

Bader had one important message he wanted to convey. The landscape of the market has changed dramatically from the first Expoverse to today. Advertising budgets have changed and many companies have gone under. This doesn’t change their goal and vision. Expoverse is concerned with building a strong community for operators in the Web3 space. Without events like Expoverse, the small outlets have trouble getting their message seen. With pitch rooms and top VCs in attendance, Expoverse will always be a platform for connections.

After Miami, they will head back down to Colombia for the third event. The area is beautiful, the people are warm, and Zachary feels the event will be groundbreaking. Logistically, Expoverse has team members in Miami and Colombia and there are just as many people hungry for Web3 content in both places. Expoverse is here to build alongside everyone in the Web3 community and GeN3 is proud to be onboard.

GeN3 is uniquely geared toward the reader, and by facilitating Web3 adoption, the creator benefits. GeN3 is not me-too. We are differentiating ourselves by providing a physical portal into the Web3 space and by creating content that is both informative and engaging with brilliant imagery. We want to provide frictionless access to the Web3 space and help them get started with this exciting technology.

No.3 Media is committed to sustainable cutting-edge content. We have plans to expand GeN3 Magazine into new markets. To do so, we need innovative partners that excel in all areas of Web3.

by Mark Barnard