If you missed the news this week, we've got you covered. Here are the highlights and latest developments in blockchain technology, new projects, events, and more. Stay up-to-date on all things Web3 by subscribing to our newsletter, and let us know if there's anything you'd like to see covered in future issues.

TLDR

We understand your time is precious, so we've trimmed the fat and distilled each news piece to its essence. We've provided the full stories below for those looking to delve deeper. Let’s get you up to speed, one summary at a time.

Story 1: "Pudgy World," a new Ethereum-based game by Pudgy Penguins, to launch in 2024.

Story 2: FIFA introduces NFT collection for 2023 Club World Cup.

Story 3: MetaMask expands globally through new partnerships.

Story 4: Jito's $225 million USD token airdrop to Solana users.

Story 5: Ledger collaborates with RTFKT for a limited-edition digital fashion and security collection.

Story 6: LayerZero announces native token launch for early 2024.

Story 7: "Brainoware" fuses human brain cells with AI, opening new possibilities.

Story 8: Jack Butcher and AC discuss the evolution of digital art at Christie's panel.

Story 1: "Pudgy World" Game by Pudgy Penguins

The NFT space is set to witness an exciting addition with "Pudgy World," an Ethereum-based open-world game developed by Pudgy Penguins, scheduled for an alpha release in 2024.

https://x.com/pudgypenguins/status/1733672528453705819?s=20

Previewed at Art Basel Miami, this game, fueled by zkSync technology, is geared towards NFT enthusiasts and Pudgy Toy owners. The gameplay involves guiding Pudgy the penguin on a rescue mission for his companion, Peaches, showcasing a vibrant circus town full of interactive NPCs. This game is poised to be more than just entertainment; it's an avenue to introduce millions to the blockchain world in an engaging and accessible manner. Pudgy Penguins' foray into gaming underlines their commitment to bridging the gap between blockchain technology and mainstream gaming. The utilisation of zkSync aims to ensure scalability and user-friendliness, vital for mass adoption. With this game, Pudgy Penguins aims to create a unique intersection of gaming, community, and technology, potentially revolutionising how NFTs are perceived and used in the broader digital ecosystem.

Story 2: FIFA's NFT Collection for the 2023 Club World Cup

In a groundbreaking move, FIFA, the international governing body for soccer, has announced the release of a special NFT collection in anticipation of the 2023 Club World Cup in Saudi Arabia.

https://x.com/FIFAPlusCollect/status/1734247165461934160?s=20

This collection, created in partnership with Modex, consists of 100 unique NFTs that offer the opportunity to win tickets to the 2026 World Cup final. Additionally, FIFA plans to release 900 more digital collectibles, featuring iconic moments from the tournament. These collectibles are available on the FIFA+ Collect platform, powered by Algorand. Since its launch, the platform has seen significant trading activity, with over 909,000 digital collectibles issued. However, there's a caveat regarding the mint volume, as it includes both purchased and free packs. This initiative by FIFA represents a significant step in integrating sports fandom with the burgeoning world of blockchain and NFTs. It demonstrates FIFA's commitment to innovation and offers fans a new, interactive way to connect with the sport.

Story 3: MetaMask's Strategic Global Expansion

MetaMask, a prominent crypto wallet, is expanding its global footprint through strategic partnerships with local payment platforms in emerging markets like Vietnam, Philippines, Indonesia, Thailand, Egypt, and Chile.

https://x.com/MetaMask/status/1733131639159443540?s=20

This expansion is part of MetaMask's mission to make Web3 accessible globally, regardless of geographic location. The partnership focuses on integrating local crypto payment and transfer options within the MetaMask wallet, enhancing user experience and accessibility. Additionally, MetaMask has recently updated its mobile app to version 7.10.0, addressing a bug that affected some transactions. This expansion and app update underscores MetaMask's commitment to providing a secure and user-friendly platform for its users worldwide. By partnering with local providers, MetaMask is not just expanding its user base but also fostering a more inclusive digital financial ecosystem, enabling a wider range of users to engage with cryptocurrency and blockchain technology.

Story 4: Jito's Airdrop to Solana Users

Jito, a DeFi platform based on Solana, has made a significant impact in the crypto world with its airdrop, distributing $225 million USD worth of tokens to users globally. The launch of JTO tokens at $6.01 each brought the total valuation to an impressive $540.9 million.

https://x.com/CoinMarketCap/status/1734641771156836390?s=20

Despite some initial volatility, this airdrop has been a boon for Solana DeFi users, with over 54 million JTO tokens claimed on the launch day. Eligibility for the airdrop extended to JitoSOL holders, Solana validators running Jito MEV clients, and users of Jito’s MEV services. This distribution not only rewards loyal platform users but also underlines the growth and vitality of the Solana DeFi ecosystem. The airdrop is part of Jito's broader strategy to engage and reward its community, as outlined in its roadmap. This event highlights the increasing significance of airdrops in the DeFi space, serving as a mechanism for distributing wealth and incentivising participation within the crypto community.

Story 5: Ledger and RTFKT's Pioneering Digital Fashion Collaboration

Ledger, a leader in digital asset management, has partnered with RTFKT, Nike’s digital fashion and sneaker brand, to launch a limited-edition capsule collection. This collaboration marries luxury and security, demonstrating a unique blend of RTFKT’s stylish designs and Ledger’s robust security solutions.

https://x.com/RTFKT/status/1629161996858937347?s=20

The collection includes the RTFKT x Ledger Nano X Chalk Blade Edition and the RTFKT x Ledger Collector Edition. These custom designs feature high-quality materials, distinctive aesthetics, and innovative security features. The Chalk Blade Edition boasts a custom plastic swivel with brandings, while the Collector Edition includes two custom Ledger Nano X devices, one in a black matte sleeve and the other in an RTFKT-designed vial case. Each edition comes with a QR code card to claim a special digital collectible NFT, symbolising ownership of this exclusive collaboration. This partnership highlights the growing convergence of digital fashion and asset security, setting a new standard in the industry.

Story 6: LayerZero's Native Token Launch Set for 2024

LayerZero, an interoperability blockchain protocol, is gearing up to launch its native token in the first half of 2024. This announcement by LayerZero Labs responds to community discussions and aims to ensure proper distribution of the token.

https://x.com/LayerZero_Labs/status/1732862812710449466?s=20

The protocol, designed with a native token from its inception, plans to distribute tokens via an airdrop, a popular method in the DeFi space. Users have been engaging with LayerZero bridges and liquidity protocols in anticipation of this airdrop. LayerZero's commitment to clear communication and precise distribution reflects its dedication to its community and the broader blockchain ecosystem. This launch is poised to be a significant event in the DeFi world, marking a new phase in LayerZero’s development and its role in enhancing interoperability across different blockchain networks.

Story 7: "Brainoware" - Merging AI with Human Brain Cells

A groundbreaking development in the field of biocomputing has emerged with "Brainoware," a system that integrates living human brain cells into computing systems.

https://x.com/mjflepage/status/1635626218585481216?s=20

Developed by scientists at Indiana University Bloomington, Brainoware represents a significant advance in AI, potentially making the 'A' in AI obsolete. By mounting brain organoids on a high-density multielectrode array, the system achieves advanced AI tasks with minimal energy consumption compared to current AI hardware. The practical potential of Brainoware was demonstrated in tasks like speech recognition, achieving over 70% accuracy in identifying individual speakers. However, the technology is still in its infancy, and the organoids currently face limitations like high heterogeneity and low viability for practical applications beyond research. The development of Brainoware opens up new possibilities for biocomputers, combining biological complexity and energy efficiency with fast learning capabilities.

Story 8: Digital Art's Evolution Explored by Jack Butcher and AC

A panel discussion at Christie's, featuring artist Jack Butcher and art collector AC, shed light on the evolving landscape of digital art and Web3. Butcher, the founder of Visualize Value, discussed the success of his project Checks VV and its relationship with another project, Opepen.

AC shared his journey into generative art, beginning with the acquisition of Tyler Hobbs’ Fidenza #724. The discussion also touched upon the significance of digital art in mainstream culture, exemplified by an episode of The Simpsons dedicated to NFTs. The panel highlighted the growing popularity of generative art, with major auction houses showcasing and auctioning them. This conversation at Christie's underscores the dynamic evolution of digital art, signalling its growing influence and integration into contemporary culture.

Thank you for reading this week's edition of the No Standing Weekly Web3 Recap. We hope you found it informative and enjoyable. If you're not already a subscriber, be sure to sign up to receive our newsletter every week and stay up to date on the latest and greatest in the world of Web3. We'll see you next week with even more news and updates! Thanks for reading, and we look forward to bringing you the best in Web3 content.

If you missed the news this week, we've got you covered. Here are the highlights and latest developments in blockchain technology, new projects, events, and more. Stay up-to-date on all things Web3 by subscribing to our newsletter, and let us know if there's anything you'd like to see covered in future issues.

TLDR

We understand your time is precious, so we've trimmed the fat and distilled each news piece to its essence. We've provided the full stories below for those looking to delve deeper. Let’s get you up to speed, one summary at a time.

Story 1: Tomorrowland 2024 Announces NFT Ticket Registration, Starting November 25

Story 2: Formula E Launches High Voltage, Pioneering Web3 Play-to-Earn Racing

Story 3: Ubisoft and Animoca Brands Forge Path in Web3 Gaming Space

Story 4: Artist Tom Yoo Unveils Giant LEGO Sneaker Sculpture at ComplexCon

Story 5: PixelVault Announces 'BattlePlan!' Launch, Offering Strategic Auto-Brawler Fun

Story 6: Van Gogh-Inspired NFTs Fetch $2.5 Million

Story 7: Matr1x Fire Game Studio Secures $10 Million for NFT Shooter

Story 8: NFT Trader Claims $11M in Blur’s Season 2 Airdrop Rewards

Story 1: Tomorrowland 2024 Announces NFT Ticket Registration, Starting November 25

Tomorrowland, globally renowned for its annual electronic dance music extravaganza, has recently announced the commencement of its NFT ticket registration for the 2024 festival. This innovative approach follows the successful integration of NFT tickets in the 2023 event, which not only streamlined the ticketing process but also added an exclusive digital collectible aspect for attendees. The registration window is set from November 25 to November 30, urging potential attendees to act swiftly.

https://x.com/tomorrowlandnft/status/1727722859538125044?s=20

The festival's transition to NFT-based tickets reflects a growing trend in the events industry, leveraging blockchain technology for enhanced security and unique customer experiences. The 2023 Tomorrowland event saw a notable boost in efficiency and attendee engagement through this method, setting a precedent for future events. Participants are reminded to ensure accuracy in their registration process, as the window for amendments is tightly restricted. As anticipation builds, the 2024 Tomorrowland festival is poised to be a landmark event, blending traditional music festival elements with the modernity of blockchain technology.

Story 2: Formula E Launches High Voltage, Pioneering Web3 Play-to-Earn Racing

The world of motorsports is witnessing a revolutionary shift with Formula E's foray into the realm of Web3 through its latest offering, "Formula E: High Voltage." This innovative play-to-earn racing game marks a significant step in integrating the excitement of eco-friendly motorsports with the world of blockchain and cryptocurrency.

In High Voltage, players engage in an immersive racing experience, where success on the track translates into real-world rewards in the form of crypto tokens. This integration of gaming and financial incentives exemplifies a forward-thinking approach in digital entertainment, combining the thrill of racing with the practical benefits of cryptocurrency earnings.

Formula E's entrance into Web3 showcases its commitment to embracing cutting-edge technology, not just in its electric motorsport initiatives but also in its digital ventures. The game's play-to-earn model is an exciting development in the gaming industry, offering a new way for players to engage with the sport and reap tangible rewards.

The launch of Formula E: High Voltage signals a new era in both the gaming and motorsport industries, blending the sustainability focus of Formula E with the innovative potential of Web3 technologies. It represents a unique opportunity for fans of the sport and gamers alike to engage with Formula E in a novel and rewarding way.

Story 3: Ubisoft and Animoca Brands Forge Path in Web3 Gaming Space

In a groundbreaking move for the gaming industry, Animoca Brands and Ubisoft’s Strategic Innovation Lab have announced a strategic partnership to pave the way in the Web3 gaming sector. Announced on November 21, 2023, this collaboration marks a pivotal moment in digital gaming and interactive experiences, merging Ubisoft's gaming prowess with Animoca Brands' expertise in digital property rights and the open metaverse.

https://x.com/animocabrands/status/1726937337488187871?s=20

This partnership centres around integrating Ubisoft’s latest tactical RPG, Champions Tactics Grimoria Chronicles, into the Mocaverse ecosystem. This initiative is significant, considering Ubisoft's influential role in traditional gaming with its history of blockbuster titles and innovative experiences. Their entry into the Web3 space signals a major shift, blending their immersive game creation capabilities with the decentralised potential of blockchain technology. This integration promises to revolutionise player engagement by offering unprecedented levels of ownership, interactivity, and immersive experiences.

Moreover, the Mocaverse stands out as a unique meta-experience layer, fostering Web3 identity and social connectivity. It connects over 400 companies, setting a new standard for player engagement and rewards through its Web3 Frequent Player Program. This program enables Moca ID holders to earn Realm Points for participation, which can be exchanged for exclusive benefits, merging digital and real-world experiences seamlessly.

Story 4: Artist Tom Yoo Unveils Giant LEGO Sneaker Sculpture at ComplexCon

Tom Yoo, a former investment banker now celebrated as a pioneering NFT artist, is making waves at ComplexCon with his extraordinary artistic talent. Best known for creating the world’s first sneaker NFT and the first LEGO brick sneaker, Yoo's transition from finance to digital art epitomises the power of passion and innovation. His latest reveal at ComplexCon is a breathtaking 10-foot tall LEGO sculpture of the iconic “Jordan 1” sneaker, blending childhood nostalgia with modern digital artistry. Accompanying this colossal piece are six limited edition sculptures, each embodying the same theme and paired with an NFT Certificate of Authenticity, marrying the tangible with the digital.

https://x.com/MakersPlace/status/1725960111355723932?s=20

Yoo's artistic narrative extends beyond these sculptures. He introduces “Chie,” a culturally significant character representing an Asian American girl's aspirations to play in the NBA. This narrative showcased through an immersive experience at ComplexCon, includes a recreation of Chie’s childhood apartment and the digital release of “CHIE Chapter 4: HELLO WORLD.”

Yoo's work at ComplexCon is not just an art exhibition; it's a celebration of creativity, diversity, and the fusion of digital and physical art realms. His dedication to representing his Asian American heritage and supporting BIPOC creatives, along with his philanthropic commitments, make his showcase a beacon of inspiration, demonstrating the transformative potential of NFTs in art and identity.

Story 5: PixelVault Announces 'BattlePlan!' Launch, Offering Strategic Auto-Brawler Fun

PixelVault, renowned for Punks Comic and The Inhabitants Universe, is gearing up to launch their highly anticipated game, “BattlePlan!” in the coming weeks. This game, celebrated for its classic comic book style and chaotic gameplay, is an auto-brawler that demands strategic acumen. Players customise fighters with skills to gain an advantage in battles, all powered by blockchain technology.

Significantly, "BattlePlan!" places a multitude of processes on-chain, including battle outcomes, player ranking, and anti-cheating measures, making them publicly verifiable. Developed on the Arbitrum Nova platform and utilising the Reboot blockchain gaming framework, the game promises fairness and transparency.

Remarkably, "BattlePlan!" is accessible to all, not just PixelVault NFT holders. The play-testing phase has already demonstrated the game's addictive nature, with testers investing significant time in gameplay. Feedback suggests an engaging, strategic experience with an emphasis on skill and fair matchmaking.

Upon public release, "BattlePlan!" will offer substantial rewards redeemable through winnings. These include rare in-game items, NFTs, and other undisclosed prizes, with an economy governed by Reboot’s GG token. The prize shop will algorithmically adjust prices based on market demand, creating a dynamic, player-driven economy. This imminent launch marks a significant step for PixelVault in the realm of strategic gaming and blockchain integration.

Story 6: Van Gogh-Inspired NFTs Fetch $2.5 Million

The digital art world has witnessed a remarkable resurgence with the sale of two NFTs inspired by Vincent van Gogh's iconic works, collectively fetching over $2.5 million USD. The first NFT, a digital reinterpretation of Van Gogh’s work, achieved a stunning $1.3 million USD, while the second sold for $1.27 million USD. These transactions, conducted in Bitcoin, underscore the growing appeal of classical art-themed NFTs and the prominent role of Bitcoin in the NFT marketplace.

These sales, occurring on the Bitcoin network, mark a significant milestone in the appreciation of digital art. Notably, the Musée d’Orsay has announced its foray into the NFT space with a unique digital collectible project on the Tezos blockchain, including augmented reality experiences and digital artworks by French artist KERU, inspired by Van Gogh.

The success of these Van Gogh-inspired NFTs illustrates the fusion of traditional art with modern technology, heralding a new era in art collecting and setting new standards in digital art auctions.

Story 7: Matr1x Fire Game Studio Secures $10 Million for NFT Shooter

Matr1x, a Singapore-based NFT gaming company, has achieved a significant financial milestone by raising an additional $10 million USD for its mobile shooter game, Matr1x Fire. This latest funding round, led by Folius Ventures and co-led by SevenX, a fellow crypto venture capital firm, brings the studio's total venture capital to $20 million USD. This investment signifies strong confidence in the potential of Matr1x Fire, a first-person shooter game designed for mobile devices.

https://x.com/Matr1xOfficial/status/1727604484489249031?s=20

The game, noted for its aesthetic similarities to Riot Games’ Valorant, positions players in five-person teams, competing in character-based gameplay. Matr1x aims to foster an esports scene around this flagship product, which is still in development. Alongside the game, the studio has launched two NFT collections and plans a third, offering governance access, revenue sharing, and an upgradeable battle pet to holders.

Jason Kam, founder of Folius Ventures, expressed optimism about Matr1x's potential to balance appeal to the mass market and sustainability in the Web3 space. The studio also focuses on developing extensive lore for Matr1x Fire, deepening the game's narrative, and distinguishing it from other titles in the competitive mobile gaming market.

Story 8: NFT Trader Claims $11M in Blur’s Season 2 Airdrop Rewards

In a significant event in the NFT marketplace, a pseudonymous trader, known as "hanwe.eth," claimed a staggering $11 million USD in Blur token rewards during the platform's season 2 airdrop. This claim comprised a total of 22,851,000 Blur (BLUR) tokens, according to Dune analytics data. At the time of the claim, these tokens were valued at approximately $11.2 million USD, as per CoinGecko's price tracking.

https://x.com/HanweChang/status/1726760766466826445?s=20

This substantial reward is part of Blur's strategy to draw traders to its platform by rewarding them at the end of each season for their NFT trading activities. In this latest airdrop, Blur allocated a massive reward pool of 300 million tokens, with an estimated worth of $146 million USD at current BLUR prices. This season's airdrop saw around 38,000 addresses claiming their rewards, totaling 267 million claimed tokens.

Notably, the reaction to the airdrop rewards has been mixed. NFT whale Jeffrey Hwang, also known as Machi Big Brother, expressed dissatisfaction despite receiving 6 million tokens valued at about $2.9 million USD. Blur's rewarding strategy and its impact on the NFT trading landscape highlight the platform's growing prominence, even surpassing OpenSea in daily Ether trading volume earlier in the year.

Thank you for reading this week's edition of the No Standing Weekly Web3 Recap. We hope you found it informative and enjoyable. If you're not already a subscriber, be sure to sign up to receive our newsletter every week and stay up to date on the latest and greatest in the world of Web3. We'll see you next week with even more news and updates! Thanks for reading, and we look forward to bringing you the best in Web3 content.

If you missed the news this week, we've got you covered. Here are the highlights and latest developments in blockchain technology, new projects, events, and more. Stay up-to-date on all things Web3 by subscribing to our newsletter, and let us know if there's anything you'd like to see covered in future issues.

TLDR

We understand your time is precious, so we've trimmed the fat and distilled each news piece to its essence. We've provided the full stories below for those looking to delve deeper. Let’s get you up to speed, one summary at a time.

Story 1: Roblox Embraces NFTs, Revolutionising Digital Ownership and User Engagement

Story 2: Disney Partners with Dapper Labs for 'Disney Pinnacle' NFT Platform

Story 3: NHL Partners with Sweet for 'NHL Breakaway' Collectibles Platform

Story 4: Paris Saint-Germain Launches NFTs for Blvck Paris Fashion Collab

Story 5: Binance Introduces Web3 Wallet for 150 Million Users Globally

Story 6: Merging Vlambeer's Game Feel with Digital Ownership in Gaming

Story 7: Pet Rock JPEGs on Bitcoin, Ethereum Fetch Over $100K Each

Story 8: Ledger and FVCKRENDER Unveil Limited Edition Security Bundle

Story 1: Roblox Embraces NFTs, Revolutionising Digital Ownership and User Engagement

In the dynamic world of gaming and digital innovation, Roblox, a renowned gaming platform, is making significant strides under the leadership of CEO David Baszucki. The company's latest endeavour is to integrate Non-Fungible Tokens (NFTs) and digital assets in a way that transcends traditional platform boundaries. This forward-thinking approach was highlighted in Baszucki's recent CNBC interview, post the Q3 2023 earnings release. Roblox reported a 20% increase in year-over-year bookings, attributed to enhanced in-game spending and a growing user base. This financial resilience is crucial as Roblox embarks on this ambitious journey.

https://x.com/Roblox/status/1723747487515869216?s=20

The vision set forth by Baszucki is both revolutionary and transformative, envisioning a digital world where assets are not restricted to their original platforms. This includes potential collaborations with global celebrities, creating unique digital collectibles within Roblox, and transforming them into NFTs that can be traded across various platforms. This concept of interoperable NFTs is not merely a technological advancement; it represents a paradigm shift in the perception of digital ownership and value. By bridging different digital environments, it promises a more cohesive and interconnected digital experience, reshaping the landscape of the digital and gaming industries.

Story 2: Disney Partners with Dapper Labs for 'Disney Pinnacle' NFT Platform

Disney, a timeless symbol of childhood nostalgia and innovation, is making a significant leap into the digital age with 'Disney Pinnacle.' This new venture, in partnership with Dapper Labs, the creators behind NBA Top Shot, marks Disney's ambitious entry into the NFT space. 'Disney Pinnacle' is a digital pin platform that offers fans a chance to own, trade, and engage with NFTs featuring beloved characters from Disney's rich history, including Pixar and Star Wars icons.

https://x.com/DisneyPinnacle/status/1724439905143587217?s=20

This move is not Disney's first foray into digital collectibles, following their previous collaboration with Cryptoys for limited-edition NFT Star Wars toys. However, 'Disney Pinnacle' stands out with its focus on a socially driven collectible experience, blending the charm of classic Disney memorabilia with the excitement of the digital age. Roham Gharegozlou, CEO of Dapper Labs, highlights that the platform is designed to offer a seamless, secure, and engaging trading experience, allowing fans worldwide to collect and trade dynamic pins through their smartphones.

Set to launch on Apple’s App Store by year-end, 'Disney Pinnacle' represents a significant step in Disney's digital transformation. This venture leverages the company's global fan base and combines Disney's storytelling heritage with Dapper Labs' technological expertise, potentially redefining the world of digital collectibles and marking a new chapter in Disney's legacy of innovation and fan engagement.

Story 3: NHL Partners with Sweet for 'NHL Breakaway' Collectibles Platform

In a significant move bridging traditional sports with modern digital technology, the National Hockey League (NHL) has teamed up with Web3 studio Sweet to unveil 'NHL Breakaway,' a novel digital collectibles marketplace. This platform allows fans to collect and trade memorable highlights from NHL's history, reminiscent of the successful NBA Top Shot format. Highlight packs, featuring key moments from thrilling games, can be purchased, traded, and showcased within the platform's integrated community space, including an in-house Trading Lounge.

https://x.com/NHLBreakaway/status/1724242079595794488?s=20

'NHL Breakaway' goes beyond mere collecting; it incorporates social and gamification elements. Fans can engage in challenges to earn unique rewards, like rare packs or exclusive NHL experiences. These challenges might involve collecting specific plays or players from preferred teams. The platform also allows users to personalise profiles to display their most treasured collectibles.

Operational on the Polygon blockchain, the platform was in beta since April, with participants actively collecting and swapping highlights. Significantly, the onboarding process is streamlined, allowing new users to purchase their first pack with traditional payment methods, making it accessible to a broader audience.

This venture signifies a strategic step for the NHL in digital innovation, aiming to captivate both crypto enthusiasts and hockey fans. As Tom Mizzone, CEO of Sweet, articulates, 'NHL Breakaway' is not just a platform but a pioneering move towards integrating gamified, social digital collectibles into the sports realm, potentially transforming fan engagement and experiences.

Story 4: Paris Saint-Germain Launches NFTs for Blvck Paris Fashion Collab

In an exciting fusion of sports, fashion, and digital technology, the esteemed soccer club Paris Saint-Germain (PSG) has partnered with the avant-garde fashion brand Blvck Paris to launch a unique collection accessible through NFTs. This collaboration, announced via a joint press release, marks a significant move in the integration of digital assets with mainstream consumer products.

https://x.com/BlvckParis/status/1724789429657837910?s=20

The collection, which combines the athletic spirit of PSG with the sleek, monochrome aesthetic of Blvck Paris, is leading with a digital fashion drop. A total of 1,000 NFTs, priced at $50 USD each, are being offered on the Crypto.com marketplace. These NFTs, minted on the Cronos blockchain, not only grant early access to the physical fashion items but also include special edition collectibles. Holders of these exclusive NFTs have the opportunity to redeem them for a box containing physical items from the collaboration, enhancing the tangible value of the digital purchase.

This initiative represents PSG's ongoing commitment to the crypto space, following previous ventures like launching a crypto fan token and distributing AI-generated NFT posters. Additionally, star player Kylian Mbappé’s involvement as a brand ambassador for the NFT fantasy soccer game Sorare highlights the club's deepening relationship with the digital asset realm. This partnership between PSG and Blvck Paris is set to create a unique synergy of style, sport, and technology, offering fans a novel way to engage with their favourite club's fashion ventures.

Story 5: Binance Introduces Web3 Wallet for 150 Million Users Globally

Binance, a leading player in the cryptocurrency exchange domain, has expanded its service offerings by launching a Web3 wallet. This wallet, integrated within the primary Binance app, is targeted at its 150 million registered users, marking a significant step towards simplifying access to the burgeoning Web3 and decentralised finance (DeFi) spaces. Changpeng "CZ" Zhao, the CEO of Binance, emphasised that this wallet represents more than a digital asset storage solution; it's a crucial component of the Web3 ecosystem, empowering users with self-sovereign finance capabilities.

https://x.com/binance/status/1725046063411650650?s=20

The wallet's distinctive feature is the use of multiparty computation (MPC) technology. This splits a user’s private keys into three parts, known as key shares, enhancing security by reducing the risk of key compromise. Users maintain control over two of the three key shares, allowing for self-custody of their assets. However, it's important to note that the Binance Web3 Wallet is not accessible to users in the United States.

This move comes as Binance seeks to diversify its services amidst a changing market landscape, where its spot trading volume has seen a decline. The wallet aims to lower entry barriers into the Web3 world, providing a user-friendly and secure environment for exploring digital assets and DeFi, with the backing of Binance's trusted security infrastructure.

Story 6: Merging Vlambeer's Game Feel with Digital Ownership in Gaming

The gaming landscape is undergoing a transformative shift with the convergence of two significant trends: the principles of the Vlambeer Method for game feel and the rise of digital ownership in Web3 gaming. This unique amalgamation aims to redefine the player experience by emphasising both the joy of gameplay and the value of digital assets. The Vlambeer Method, conceptualised by Jan Willem Nijman of Vlambeer, focuses on creating tactile, responsive, and immersive game mechanics. When combined with digital ownership, it offers a gaming experience that is not only fun but also provides players a sense of investment and belonging.

This trend is evident in platforms like Roblox and upcoming projects from Yuga Labs, which are exploring ways to make digital assets more than just financial tools. By integrating responsive gameplay mechanics, dynamic animations, rich audiovisual feedback, and refined in-game physics, these platforms aim to create a more engaging and satisfying gaming world. The future of gaming, as envisioned in this approach, transcends the traditional boundaries of play and ownership, setting a new standard where games are intrinsically enjoyable and rewarding, both in terms of gameplay and digital asset value. This evolution promises to revolutionise the gaming industry, making it more satisfying and engaging for players globally.

Story 7: Pet Rock JPEGs on Bitcoin, Ethereum Fetch Over $100K Each

In a surprising turn of events that blends nostalgia with modern blockchain technology, EtherRock NFTs on Ethereum and Bitcoin Rock Ordinals have been fetching over $100,000 USD in the crypto market. This recent development has sent ripples of both excitement and scepticism across crypto communities. EtherRock, a collection of 100 Ethereum NFTs depicting pet rocks, first launched in 2017 with minimal attention. However, it soared to prominence during the 2021 NFT bull run, with pieces selling for hundreds of thousands of dollars, with one even reaching $1.3 million USD.

https://x.com/EtherRock/status/1723040781844255195?s=20

Similarly, a collection named Bitcoin Rocks, inspired by EtherRocks, emerged on the Bitcoin network. While it hasn't matched the success of its Ethereum counterpart, it's been making significant sales in recent months. These pet rock JPEGs, devoid of backgrounds or additional perks, represent a unique blend of the crypto market's absurdity and the speculative value of digital assets.

The sales of these digital rocks, particularly in the context of a potential ETF approval for Bitcoin and Ethereum, are seen by many as a sign of a returning bull market in cryptocurrencies and NFTs. This trend, while potentially lucrative, also raises questions about the sustainability and intrinsic value of such digital assets in the ever-evolving world of crypto and blockchain technology.

Story 8: Ledger and FVCKRENDER Unveil Limited Edition Security Bundle

In a blend of cutting-edge security and digital artistry, Ledger, a leader in digital asset security, has announced a unique partnership with tech-digital artist FVCKRENDER. This collaboration brings to market an exclusive, limited-edition bundle that represents a confluence of style, security, and artistic expression. The bundle includes a specially designed Ledger Nano X, a secure hardware wallet for digital assets, customised by FVCKRENDER with a glossy chrome finish and laser-etched avatar art, exemplifying both functionality and aesthetic appeal.

https://x.com/Ledger/status/1724819627136397543?s=20

Additionally, the bundle features a Ledger x LVCIDIA Finery cap, innovatively designed with pockets to securely hold the Ledger Nano X. This cap not only serves as a fashion statement but also adds a practical aspect to digital asset security, allowing users to carry their Ledger device stylishly and safely.

Priced at $199 USD, this limited run of only 100 units is expected to become a collector's item. The collaboration highlights Ledger’s commitment to secure, self-custodied digital ownership and its foray into the realm of digital art. This partnership with FVCKRENDER marks an important step in Ledger's journey, integrating top-notch security with the creative digital landscape, and further solidifies its position as a pioneer in the intersection of technology, art, and digital asset protection.

Thank you for reading this week's edition of the No Standing Weekly Web3 Recap. We hope you found it informative and enjoyable. If you're not already a subscriber, be sure to sign up to receive our newsletter every week and stay up to date on the latest and greatest in the world of Web3. We'll see you next week with even more news and updates! Thanks for reading, and we look forward to bringing you the best in Web3 content.

If you missed the news this week, we've got you covered. Here are the highlights and latest developments in blockchain technology, new projects, events, and more. Stay up-to-date on all things Web3 by subscribing to our newsletter, and let us know if there's anything you'd like to see covered in future issues.

TLDR

We understand your time is precious, so we've trimmed the fat and distilled each news piece to its essence. We've provided the full stories below for those looking to delve deeper. Let’s get you up to speed, one summary at a time.

Story 1: Magic Eden Launches Ethereum NFT Market, Enforcing Royalty Payments

Story 2: "The Simpsons" Episode Witty Takes on NFTs and Digital Art

Story 3: HSBC and Metaco Partner for Non-Crypto Asset Custody Services in 2024

Story 4: Animoca Brands Gains $50M from Saudi's Neom Smart City Project

Story 5: Fvckrender and Manifold Create Bridge Between NFTs and Physical Art Pieces

Story 6: Blockchain Game Illuvium Secures Spot on Epic Games Store Listing

Story 7: Jake Fried Launches "North Star" NFTs with Interchangeable Art Features

Story 8: Transient Labs Partners with Foundation for Simplified Art Monetisation

Story 1: Magic Eden Launches Ethereum NFT Market, Enforcing Royalty Payments

In an innovative collaboration, Magic Eden and Yuga Labs, the creators behind the celebrated Bored Ape Yacht Club, have announced the impending launch of a new Ethereum-based NFT marketplace. This platform is distinctive for its "contractual obligation" to uphold creators' royalties, setting a new standard in the NFT space.

https://x.com/BoredApeYC/status/1719746178768662553?s=20

The move comes as a response to the fluctuating landscape of digital art sales, where some platforms have started bypassing or reducing creators' fees. Magic Eden's new marketplace aims to counteract this trend by integrating smart contract functionalities to guarantee royalty payments during resale, thus assuring ongoing revenue for creators.

Yuga Labs has been particularly vocal about the importance of maintaining creator royalties, especially following OpenSea's decision to cease enforcement. The establishment of this marketplace heralds a significant shift towards a fairer treatment of creators and may potentially set a new industry norm.

With broader implications for the NFT ecosystem, this initiative is not exclusive; other marketplaces can adopt similar contract mechanisms. Magic Eden and Yuga Labs are not only fortifying their stance on creators' rights but are also actively contributing to a robust, creator-supportive economy within the digital marketplace.

Story 2: "The Simpsons" Episode Witty Takes on NFTs and Digital Art

In its characteristic blend of humour and insight, "The Simpsons" has taken a spirited jab at the NFT phenomenon in its latest "Treehouse of Horror" special. This episode mirrors the rapid ascent of digital art within the blockchain space, resonating with over 10 million viewers and potentially swaying mainstream perspectives on NFTs. Bart's journey through a digital metaverse isn't merely for laughs; it's a strategic tapestry featuring cameos such as Bored Ape Yacht Club.

https://x.com/essentialceo/status/1721387533232173327?s=20

The episode's smart interplay highlights the shift from physical to digital art, suggesting a broader commentary on how we consume culture. It's a shrewd acknowledgment of the NFT movement's revolutionary impact on art ownership and its often tumultuous marketplace, represented by a dystopian rollercoaster ride that mirrors the NFT community's own experiences.

Yet, despite its satirical edge, the episode undeniably acts as a primer on NFTs for its vast audience, thereby diminishing the divide between the NFT niche and the layman. This narrative choice by "The Simpsons" could be pivotal in fostering widespread curiosity and understanding, positioning the show as a potential catalyst for the mainstream embracement of NFTs.

Story 3: HSBC and Metaco Partner for Non-Crypto Asset Custody Services in 2024

HSBC has teamed up with Swiss tech enterprise Metaco, signalling a significant move in the digitisation of real-world assets. Slated for launch in 2024, this service aims to provide institutional clients with a robust custody solution for blockchain-based assets beyond the sphere of cryptocurrency.

https://x.com/AdrienTreccani/status/1722238258187501630?s=20

Building on the momentum of their recent venture of tokenising physical gold in their London vault, HSBC is escalating its engagement with blockchain technology. The gold tokens, which can be traded via HSBC's proprietary platform, illustrate the tangible applications of blockchain for mainstream financial instruments.

Metaco's Harmonize™ platform, a leader in the digital asset custody space, is set to underpin this initiative, delivering the security and scalability essential for global custodians and banks. The partnership, fortified by Ripple's acquisition of Metaco, is poised to construct the requisite infrastructure for issuing and trading a spectrum of digital assets.

As traditional financial entities continue to embrace blockchain's potential, we see a steady transition towards a more integrated and advanced financial ecosystem. The union of HSBC's legacy and Metaco's innovation could well be a harbinger for the tokenisation trend, transforming the liquidity and accessibility of real-world assets.

Story 4: Animoca Brands Gains $50M from Saudi's Neom Smart City Project

Hong Kong's Animoca Brands, a prominent player in the Web3 space, has recently been buoyed by a significant $50 million USD investment from Neom Company, an audacious smart city venture underpinned by Saudi Arabia's Public Investment Fund. This strategic infusion is aimed at accelerating the Saudi Vision 2030 plan's digital and technological ambitions through Web3.

Yat Siu, Co-founder of Animoca, expressed enthusiasm about the partnership, envisaging Neom as potentially the first region to fully exploit blockchain technology. Neom's vision of revolutionising the modalities of living, working, and entertainment aligns with Animoca's proficiency in creating immersive digital experiences, evidenced by their influential metaverse platform, Sandbox.

Despite recent cuts to its funding objectives amid challenging economic conditions, Animoca Brands has sustained its position as a leader in the Web3 domain, with over 300 investments to date. This new partnership with Saudi Arabia deepens Animoca's engagement with the Middle East, following prior investments in the region's gaming sector and a vested interest in the culturally rich, tech-forward Saudi demographic. The commitment underscores both parties' confidence in the transformative potential of Web3 technologies to shape a futuristic urban ecosystem in Neom and beyond.

Story 5: Fvckrender and Manifold Create Bridge Between NFTs and Physical Art Pieces

In a groundbreaking move, digital artist Fvckrender has partnered with Manifold to introduce an inventive exchange mechanism titled “Burn Redeem,” seamlessly connecting the digital and physical art worlds. This initiative invites collectors to transform their digital assets, specifically NFTs, into physical art pieces, heralding a new age of artistic commerce.

https://x.com/fvckrender/status/1721711892056715678?s=20

At the forefront of this collaboration, Fvckrender offers a unique opportunity: collectors can "burn" two FVCK_AVATAR NFTs in exchange for an exclusive physical print. This bold act of burning digital assets to claim physical ones is a conceptual statement, highlighting the evolving value dynamics within the art market.

Set to unveil on November 10, this fusion is facilitated by Manifold's innovative "GET-PHYSICAL" product, which is part of a wider trend of digital assets gaining physicality. The process echoes traditional web2 commerce experiences, enabling collectors to interact with the artist directly through a familiar checkout process, incorporating on-chain transactions to ensure a streamlined experience.

This initiative by Fvckrender, supported by Manifold’s technology, not only paves the way for new forms of artistic expression but also proposes a revolutionary model for art collection, embodying the transformation of digital ownership and the profound potential of smart contracts within the creative industry.

Story 6: Blockchain Game Illuvium Secures Spot on Epic Games Store Listing

Blockchain game Illuvium is breaking new ground in the gaming industry with its forthcoming inclusion in the Epic Games Store, a platform renowned for hosting blockbuster titles like Fortnite. From November 28, Illuvium will be available to millions of gamers, a significant step for blockchain-based games that have traditionally struggled to captivate a mainstream audience.

https://x.com/illuviumio/status/1722235730695799152?s=20

Illuvium Labs' co-founder Kieran Warwick has worked meticulously to refine the game for a broader market, ensuring compliance with Epic's stringent legal and technical standards. Leveraging Unreal Engine 5 and operating on the Immutable X network, the beta launch will showcase three distinct genres within the Illuvium universe, each designed to entice a diverse gaming demographic.

Recognising the typical barriers that non-Web3 gamers face, Warwick’s team has made strategic changes, such as eliminating the need for wallets and offering free gameplay, to foster mainstream adoption. These changes align with the industry's push towards more accessible blockchain gaming experiences.

As Illuvium launches alongside widely-acclaimed games, it not only achieves a significant milestone for its creators but also sets a precedent for the future of blockchain gaming integration into mainstream markets.

Story 7: Jake Fried Launches "North Star" NFTs with Interchangeable Art Features

The digital art scene is abuzz with the presale of "NORTH STAR," a groundbreaking NFT collection by acclaimed animator Jake Fried. This collection stands out with its use of the Doppelgänger contract, enabling owners to swap their NFT’s visual appearance. The collection's scarcity and Fried's worldwide acclaim for his intricate ink and white-out animations elevate its value as a collectible.

Each piece from the "NORTH STAR" series is a testament to Fried's unique vision, comprising a 5-second, 120-frame animation loop, which also includes an auditory component designed by the artist. What sets this collection apart is the promise of evolving art; post-mint, collectors can expect new artistic expressions to add to their digital portfolio.

The collection's presale phase is nearing completion, with the countdown drawing to a close in over five hours. Enthusiasts of Fried’s work and NFT collectors alike have a fleeting opportunity to acquire these dynamic works. In addition to the base animations, the "NORTH STAR" NFT offers diverse variations like grid layouts of frames, zoomed-in details, unique slices, and elemental versions.

https://x.com/jakejfried/status/1722675376327913688?s=20

This represents a significant moment for NFTs, art innovation, and the digital assets space, merging the ephemeral with the permanent in an ever-evolving digital gallery.

Story 8: Transient Labs Partners with Foundation for Simplified Art Monetisation

In a strategic move to streamline the intersection of art and technology, Transient Labs has entered a partnership with the Foundation marketplace. This collaboration is a game-changer for artists operating within the Web3 space, simplifying how they exhibit and monetise their artworks. The key to this ease of operation is the integration of the ERC-721TL standard, a pioneering development that allows for single-click listings of digital creations on the Foundation platform.

https://x.com/TransientLabs/status/1720483267860730337?s=20

This initiative isn't just about simplifying processes; it's a testament to the shared ethos of both organisations, aiming to create win-win scenarios for creators, collectors, and the broader digital art ecosystem. The excitement emanating from both teams is palpable, hinting at the untapped potential this partnership holds for redefining the marketplace experience.

The alliance will see Transient Labs curate their own “World” on Foundation, providing a dedicated digital space for selected works from their creators. The notion of "Worldbuilding" with new tools like Story Inscriptions offers narrative-rich opportunities for artists and storytellers to captivate audiences in novel ways.

The partnership is kicking off with an inaugural release named "JIVA," slated for Nov. 6, heralding the start of what both Transient and Foundation anticipate will be a fruitful and ongoing collaboration. The enthusiasm from the Foundation’s COO, Brian Larson, reflects a shared vision to expand the digital art ecosystem, providing creators with advanced tools for production and curated platforms for sale. This forward-thinking partnership is set to unlock new creative possibilities and define the future of digital artistry and its marketplace dynamics.

Thank you for reading this week's edition of the No Standing Weekly Web3 Recap. We hope you found it informative and enjoyable. If you're not already a subscriber, be sure to sign up to receive our newsletter every week and stay up to date on the latest and greatest in the world of Web3. We'll see you next week with even more news and updates! Thanks for reading, and we look forward to bringing you the best in Web3 content.

If you missed the news this week, we've got you covered. Here are the highlights and latest developments in blockchain technology, new projects, events, and more. Stay up-to-date on all things Web3 by subscribing to our newsletter, and let us know if there's anything you'd like to see covered in future issues.

TLDR

We understand your time is precious, so we've trimmed the fat and distilled each news piece to its essence. We've provided the full stories below for those looking to delve deeper. Let’s get you up to speed, one summary at a time.

Story 1: Rarible unveils RaribleX, a new NFT marketplace enhancing digital community engagement for web2 brands and web3 developers. It promises seamless integration and diversified monetisation avenues in the NFT ecosystem.

Story 2: Solana Labs releases GameShift’s beta, transforming game development on its blockchain. The platform streamlines Web3 integration, empowering developers and enhancing the gaming experience.

Story 3: Phantom Wallet introduces 'Camera Mint', transforming personal media into NFTs instantly. This feature lowers barriers, making NFT creation accessible right from your smartphone, without the need for complex technical know-how or desktop utilities.

Story 4: NFT Paris founder Alexandre Tsydenkov introduced a loyalty token rewarding engaged attendees. Brands continue developing NFT projects, showing strong interest despite the bear market, and the French government supports Paris as a crypto hub.

Story 5: The ATP Tour introduces customisable NFT posters for the 2023 Finals, allowing fans to tailor the design and receive a corresponding physical print, strengthening the bridge between digital collectibles and traditional memorabilia.

Story 6: Bored Ape Yacht Club reveals exclusive merch for ApeFest Hong Kong, with sales starting November 3. Available only to BAYC and MAYC holders, featuring streetwear and a collaboration with BAPE.

Story 7: BMW hints at a Web3 collaboration with BAYC and Yuga Labs at ApeFest, sparking excitement over potential blockchain ventures and digital ownership innovations in the luxury automotive industry.

Story 8: Atari revives retro chic with NFT-exclusive navy member jackets, on sale until December 1. Made in collaboration with Members Only, featuring early perks for ARC NFT holders.

Story 9: Quantum Temple partners with Indonesian Ministry to launch QT Passport, targeting sustainable travel through regenerative and community-based initiatives.

Story 1: RaribleX, Pioneering Seamless NFT Market Experiences

In an exciting development for the NFT marketplace, Rarible has rolled out RaribleX, crafted to redefine user engagement within the digital community sphere. This innovative platform offers web2 brands and web3 developers a streamlined entry into the NFT domain, bolstering their presence with intuitive and sophisticated tools for a frictionless NFT experience.

https://x.com/rarible/status/1719716070721020264?s=20

RaribleX isn't just another marketplace; it's a comprehensive ecosystem tailored for seamless NFT drops, broad chain liquidity, and superior monetisation strategies. The platform facilitates a customisable, brand-centric experience while simplifying transactions via integrations with prominent wallets and straightforward credit card payments.

What sets RaribleX apart is its user-focused approach, aligning with Rarible's commitment to effortless NFT adoption. Partnerships with heavyweight IPs like DC Comics and blockchain giants such as Polygon and Flow have fortified Rarible’s mission. Alexei Falin, CEO of Rarible, emphasises RaribleX as a crucial step towards broader adoption, offering a hub packed with the necessary tools for brands to deploy distinguished digital assets.

RaribleX's infrastructure is battle-ready, designed to enhance NFT ecosystems across various blockchain protocols. It leverages Rarible’s robust platform and the $RARI token to ensure a secure trading environment. With a user-friendly interface, the marketplace caters to both seasoned web3 enthusiasts and newcomers.

Already generating millions in NFT trading volume and supporting partners like Mattel and Animoca Brands, RaribleX positions itself as the preferred destination for consumer brands looking to navigate the burgeoning NFT space. It's more than a marketplace; it's a gateway to the future of digital asset engagement and commerce.

Story 2: GameShift by Solana Labs Ignites Web3 Gaming Revolution

In a landmark development for the gaming industry, Solana Labs has unveiled the beta version of GameShift, a pioneering platform engineered to significantly ease the adoption of Web3 features within the gaming realm. Designed with the developer's ease in mind, GameShift furnishes creators with tools that integrate the complex blockchain functionalities seamlessly into games built on Solana's blockchain.

https://x.com/solanalabs/status/1719384781601882330?s=20

The innovation eliminates the steep learning curve traditionally associated with blockchain game development. Developers can now focus on crafting superior gaming experiences without getting bogged down by the intricacies of blockchain technology. This move is expected to usher in a new era of high-quality, blockchain-based games that cater to both seasoned gamers and newcomers to the gaming community.

Davis Hart, the driving force behind GameShift at Solana Labs, emphasises the platform's potential to simplify developers' transition into Web3 gaming. By abstracting blockchain's complexities, GameShift stands to democratise access to blockchain technology, making it more appealing and approachable to the gaming world.

GameShift not only simplifies the developer's journey but also refines the user experience. It allows for traditional payment methods while maintaining the benefits of blockchain-based assets. In addition, it supports a branded in-game marketplace for assets, fostering an intuitive and engaging ecosystem for players.

GameShift is a testament to Solana Labs' dedication to removing barriers to blockchain adoption, marking a stride forward for the entire Solana ecosystem. With the combination of Solana's renowned speed and GameShift's revolutionary approach, the gaming industry is on the cusp of an exciting transformation, with Solana Labs leading the charge.

Story 3: Mint Personal Moments as NFTs with Phantom Wallet

The latest innovation from Phantom Wallet is set to make waves in the NFT market, with its 'Camera Mint' feature now allowing users to instantly turn their personal photos and videos into NFTs. This development is a game-changer, especially for those new to the NFT space who might find the traditional process daunting.

https://x.com/phantom/status/1718991171274350759?s=20

Camera Mint is all about simplicity and accessibility. It empowers users with little to no technical background to enter the creator economy. Whether it's a memorable photo, a funny video, or even a tweet, transforming these moments into NFTs is now just a matter of a few taps on a smartphone. This means that any moment captured on your camera can be effortlessly minted as an NFT on the Solana blockchain, usually for less than a dollar.

The process is straightforward: upload your digital file, add a name and a description, and then mint it as an NFT. The Phantom Wallet app conveniently displays your newly minted NFT in the 'Collectibles' tab, maintaining a seamless and user-friendly experience.

But the feature isn't just about creating digital collectibles; it's a new way to preserve memories. With Camera Mint, cherished moments are permanently etched onto the blockchain, adding emotional value to the NFTs. Phantom is also incentivising early adopters by offering commemorative NFTs to users who try out the Camera Mint feature, providing both a reward and a lasting memento of their blockchain journey. With its new offering, Phantom Wallet is positioning itself as a hub for both NFT aficionados and newcomers alike, keen to make their mark in the digital asset space.

Story 4: Alexandre Tsydenkov Launches NFT Loyalty Token at NFT Paris

As the NFT landscape continues to evolve, Alexandre Tsydenkov, the founder of NFT Paris, announced the launch of a unique loyalty token aimed at the conference's most involved participants. Despite the challenges of the current bear market, Tsydenkov remains optimistic, noting that brands are not merely experimenting but are fully embracing non-fungible tokens (NFTs) with ongoing projects.

NFT Paris, which is poised to take place on February 23-24, 2024, is expected to draw a diverse crowd, expanding its reach beyond last year's sectors, which included luxury, music, fashion, gaming, and arts. The upcoming conference will also place a greater emphasis on blockchain technology and its builders, signalling a shift towards the more technical facets of the NFT world.

In an effort to merge practice with dialogue, the conference has minted over 120,000 loyalty tokens, surpassing expectations. These soulbound tokens, non-tradable and non-transferable, are part of a broader strategy to cultivate a community of dedicated NFT enthusiasts. They're designed to offer token holders access to various benefits, including merchandise discounts, exclusive experiences, and more. Tsydenkov's vision extends beyond the event itself, aspiring to create a comprehensive Web3 loyalty program that rewards the most engaged users across the ecosystem.

https://x.com/NEST_Ecosystem/status/1719980161087529061?s=20

This innovative approach reflects the broader intent of the French government to establish Paris as a leading hub for cryptocurrency and NFTs, further positioning the city at the forefront of the digital cultural revolution.

Story 5: Customise Your 2023 ATP Finals Poster NFTs, Get Physical Copy

Tennis aficionados are in for a treat as the ATP Tennis Tour unveils a unique NFT drop, offering customisable posters for the 2023 Finals. In collaboration with Artchild, the initiative allows supporters to personalise their own digital poster, which will also be accompanied by a physical print version. This collectible is poised to marry the thrill of tennis with the innovation of blockchain technology.

The original design is the brainchild of Los Angeles artist Honor Titus, renowned for his tennis-themed artworks. Fans will have the opportunity to tweak their posters using a palette of colours curated by the artist himself. This personalised artwork will then be minted on the Polygon network, known for its scalability on Ethereum, cementing the poster's status as both a digital and tangible keepsake.

https://x.com/atptour/status/1719731240083812391?s=20

Priced at $50 USD plus postage, this deal is a rally between the old and new worlds of collectibles, catering to the digital-native crowd while nodding to traditional poster collectors. The ATP's approach not only celebrates the present tournament but also taps into the sentimentality of sport by crafting memorabilia that's both historic and modern.

As a bonus, select fan-designed posters will feature at the Pala Alpitour arena during the Nitto ATP Finals. Additionally, singles players are set to contribute unique poster renditions for charity auction, benefitting local green initiatives in Turin.

This innovative venture by the ATP builds on a legacy of iconic sporting posters, with the digital twist of NFT technology, offering fans a new way to connect with the sport and its history. Owners of previous NFTs from the "Love" digital art series can also claim a 2023 poster, solidifying the ATP's commitment to bridging their traditional heritage with the forefront of digital collectibility.

Story 6: BAYC's ApeFest Hong Kong Merch, Token-Gated Exclusive Drop

The Bored Ape Yacht Club (BAYC) has stirred excitement among its community with the announcement of an exclusive merchandise drop timed with ApeFest in Hong Kong. This highly anticipated collection, launching at 9 a.m. GMT on November 3, embraces a token-gated approach, reserving access solely for BAYC and Mutant Ape Yacht Club (MAYC) holders.

https://x.com/BoredApeYC/status/1719905818152169722?s=20

In a bid to bolster security and convenience, purchases can be made through delegated hot wallets via platforms like warm.xyz or delegate.cash, allowing members to engage without risking their valuable NFTs. Each member is entitled to two checkouts—one for general ApeFest items and another for the coveted BAPE x BAYC collaboration pieces.

The merchandise, true to the spirit of street culture, includes an array of items from caps and T-shirts to tanks and hoodies, all infused with the distinctive BAYC brand and humour. This limited edition line will be available for two weeks, closing on November 16, with on-site collection options for attendees starting early at 7 AM on the launch day.

Adding a communal touch, +1s of event-goers are also given the chance to snag some merch, further expanding the inclusivity of the fest. With a fine balance between humour, design, and quality, the merch is anticipated to be a highlight for participants flaunting their gear at the Open House and throughout the event.

ApeFest this year goes beyond music, celebrating the BAYC's global community with an itinerary filled with diverse citywide activities and "surprises." From a BMW interactive experience to sports and staggered happy hours, the event is sculpted for enjoyment, community building, and a comprehensive virtual experience for global members.

As excitement builds, the BAYC community—both local and abroad—is keenly observing the execution of the event, with high expectations for inclusivity, seamless experiences, and supreme merch quality that symbolises the essence of their camaraderie and shared identity within the NFT space.

Story 7: BMW Teases Web3 Integration at ApeFest

At the much-anticipated ApeFest in Hong Kong, BMW cast a revealing light on their potential Web3 strategy. While specifics remain tightly sealed, the luxury carmaker’s foray into this space has sparked speculation. Could BMW be setting the stage for a revolution in digital ownership and automotive innovation?

https://x.com/BoredApeYC/status/1720048287670276120?s=20

The interactive displays at ApeFest imply BMW's readiness to dive into the ethos of Web3 – a landscape characterised by its decentralisation, community-driven innovation, and co-creation. The intrigue surrounding their involvement points to a collaboration with Bored Ape Yacht Club and Yuga Labs.

The unfolding story of BMW at ApeFest has undoubtedly revved up anticipation for what’s to come. It's a narrative that could reshape the luxury automotive market, blending opulence with the avant-garde technology of Web3. With every speculative whisper, the eagerness for BMW’s next move grows, promising a transformative era where traditional automotive excellence meets the innovative spirit of the digital age.

Story 8: Atari Drops Exclusive NFT-Linked Member Jackets for Purchase

Atari, an iconic name synonymous with the golden age of gaming, has announced an exciting merger of nostalgia and modern technology. Launching their exclusive line of navy blue, zip-up member jackets, Atari is offering these as a nod to the past, with sales open from Thursday up to December 1, 2023. However, there's a twist – this stylish attire is solely accessible to the owners of Atari’s ARC NFTs, blending vintage appeal with the exclusivity of digital asset ownership.

https://x.com/AtariX/status/1719773291865387477?s=20

Echoing the design ethos of the 1980s, these jackets are fashioned in a partnership with the Members Only brand, a label that shared the limelight with Atari during the era. The renewed jackets boast a more durable material and flaunt the Atari logo, which is elegantly embroidered, marking a departure from the original detachable patch.

ARC NFT holders are privy to several benefits, such as early access to merchandise, voting rights on specific Atari ventures, and appealing discounts. They also enjoy an exclusive presale window for these newly minted member jackets.

Prospective buyers should note that the physical jackets are slated for delivery around February or March 2024, but in the interim, fans can adorn their current apparel with Atari patches available for purchase.

Atari's embrace of blockchain technology extends beyond apparel, having spent nearly six years exploring its potential within the gaming realm. Under the guidance of Tyler Drewitz, Director of Atari X, the company is dedicated to uncovering transformative blockchain applications within the industry. This latest initiative underscores Atari’s commitment to innovative fan engagement, marrying its storied legacy with the cutting-edge realm of NFTs.

Story 9: Quantum Temple Unveils Sustainable QT Passport for Tourism

Quantum Temple has taken a significant leap towards sustainable tourism with the debut of its QT Passport at the seventh Future Investment Initiative in Riyadh. This innovative project, emerging from a partnership with Indonesia's Ministry of Tourism and Creative Economy, Wonderful Indonesia, Sui Blockchain, and the UNWTO, heralds a new era of travel that prioritises regeneration and local community engagement.

https://x.com/quantum_temple/status/1718999729307062623?s=20

The QT Passport, leveraging Mysten Labs' blockchain technology, provides unprecedented transparency in tourist spending. It's designed to channel investment directly into heritage site conservation, cultural practice preservation, and youth empowerment, directly addressing the “tourism leakage” that often diverts the economic benefits of tourism away from destination countries.

In its essence, the QT Passport is a clarion call to travellers seeking a deeper connection with their destinations. It's not merely a means of travel; it's an invitation to be part of a movement that enriches and enlivens local communities, ensuring that tourist spending contributes to a sustainable economy.

Quantum Temple's initiative has struck a chord worldwide, with a staggering 900 out of the first 1000 QT Passports snapped up swiftly by global citizens keen to transform the travel landscape. The QT Passport is poised to redefine the tourist experience, offering a balance of cultural richness, social responsibility, and ecological stewardship.

Minister Sandiaga Uno sees this as a transformative approach to tourism, combining technological innovation with the human touch. "We aim to inspire and implement a model of travel that fosters economic and social development, prioritising the well-being of our cultural and natural assets," he asserts.

Through the QT Passport, Quantum Temple is charting a path for travel that's not only about the journey but about creating a positive footprint that echoes through generations. Linda Adami, CEO, reinforces this vision, saying, "We're not just planning trips; we're curating legacies."

Thank you for reading this week's edition of the No Standing Weekly Web3 Recap. We hope you found it informative and enjoyable. If you're not already a subscriber, be sure to sign up to receive our newsletter every week and stay up to date on the latest and greatest in the world of Web3. We'll see you next week with even more news and updates! Thanks for reading, and we look forward to bringing you the best in Web3 content.

If you missed the news this week, we've got you covered. Here are the highlights and latest developments in blockchain technology, new projects, events, and more. Stay up-to-date on all things Web3 by subscribing to our newsletter, and let us know if there's anything you'd like to see covered in future issues.

TLDR

We understand your time is precious, so we've trimmed the fat and distilled each news piece to its essence. We've provided the full stories below for those looking to delve deeper. Let’s get you up to speed, one summary at a time.

Story 1: Coca-Cola, in partnership with AEG, introduces "Coke Studio" at Crypto.com Arena, Los Angeles. This immersive experience offers music-driven activations, solidifying Coca-Cola's expansion in the crypto industry.

Story 2: World of Women collaborates with WS Game Company to release "MONOPOLY: World of Women (WoW) Galaxy Edition." This special edition board game, launching on Oct. 17, integrates web3 elements and celebrates renowned NFT communities.

Story 3: Pudgy Penguins continues to bridge the gap between the digital and physical realms. In collaboration with the luxury cookie brand, Last Crumb, Pudgy Penguins is set to release NFT-themed cookies. These cookies will be available from October 11, 2023.

Story 4: Christian Louboutin collaborates with Marvel to release an exclusive shoe collection, gifting buyers the "Sea Warrior Special Edition" NFT. The NFT, valued at $3,495 USD, is inspired by Marvel's classic Namor.

Story 5: Celebrating the 20th anniversary of its Pumpkin Spice Latte, Starbucks introduces NFT collectibles via Starbucks Odyssey, its Web3 loyalty platform. These digital stamps come in four varieties and are available for $20 USD each.

Story 6: Gary Vaynerchuk, in collaboration with VeeFriends, announces VeeCon 2024 in Los Angeles from August 9-11. This modern business summit aims to gather industry pioneers, covering themes from technology to popular culture.

Story 7: OpenSea, the leading NFT marketplace, introduces OpenSea Studio, a game-changing platform democratising NFT creation. By streamlining the process, it empowers creators, eliminates technical barriers, and promotes widespread NFT accessibility.

Story 8: The NFL Alumni Association collaborates with Aventus to launch NFTs via Polkadot, leveraging retired players' images and likenesses. This initiative aims to provide new revenue streams and support for former NFL professionals.

Story 1: Coca-Cola Launches 'Coke Studio' at Crypto.com Arena in LA

Coca-Cola is making significant strides in the crypto world. After renewing a multiyear agreement with AEG, the beverage giant is launching a brand new "Coke Studio" at the Crypto.com Arena in Los Angeles. This arena is notably the home ground for major sports teams like the NBA's Los Angeles Lakers and Clippers, the NHL's Los Angeles Kings, and the WNBA's Los Angeles Sparks.

The "Coke Studio" promises to be more than just a branding exercise. It aims to provide visitors with immersive fan experiences and music-driven activations throughout the year. This move is part of Coca-Cola's broader partnership with AEG, which also sees the company continuing as the official soft drink partner for AEG's global venues, including The O2 in London and Mercedes-Benz Arena in Berlin.

But Coca-Cola's crypto journey doesn't stop there. The company has been actively leveraging blockchain technology, cryptocurrencies, and NFTs to enhance its global brand presence. Past initiatives include a digital collectibles auction on World Friendship Day and the integration of blockchain into its supply chain management. Furthermore, in a nod to the future of payments, Coca-Cola has enabled cryptocurrency payments for its products in Australia and New Zealand. With the recent announcement of an NFT collection on the Polygon blockchain, it's clear that Coca-Cola is deeply invested in the potential of the crypto industry.

Story 2: World of Women Collaborates with Monopoly: WoW Galaxy Edition

World of Women (WoW) has announced a groundbreaking collaboration with WS Game Company, the creators of Monopoly, introducing "MONOPOLY: World of Women (WoW) Galaxy Edition." Set to launch on October 17, this fresh adaptation of the classic board game incorporates a Web3 twist, making it a unique blend of traditional gaming and the digital frontier.

https://x.com/worldofwomennft/status/1712136242802868556?s=20

The game is open for purchase by everyone, but WoW holders will enjoy special benefits and rewards. The design is a tribute to WoW's Web3 community, showcasing custom illustrations of its iconic characters and integrating elements from other notable NFT collections. Players will be introduced to a novel economy as they navigate the WoW Universe, with currency represented through Ethereum and gold-hued tokens celebrating renowned Web3 communities such as Bored Ape Yacht Club, VeeFriends, and CryptoPunks.

In an exclusive interview, WoW COO Shannon Snow revealed that the collaboration aims to educate players about digital currency and Web3 through the Monopoly platform. The game's theme, "Galaxy edition," is inspired by WoW's second NFT collection, allowing players to immerse themselves in the lore and storytelling of World of Women. The game is expected to be available for a limited time, with the anticipation of selling out within eight weeks, ensuring delivery by Christmas.

Story 3: Pudgy Penguins and Last Crumb Unveil NFT-Themed Luxury Cookies

Pudgy Penguins continues to bridge the gap between the digital and physical realms. After the successful launch of their NFT-inspired toys, which saw massive sales on Amazon and availability in 2,000 Walmart stores in the U.S., the team is now venturing into the culinary world. In collaboration with the luxury cookie brand, Last Crumb, Pudgy Penguins is set to release NFT-themed cookies, as confirmed in their October 10 blog post. These cookies will be available from October 11, 2023.

https://x.com/pudgypenguins/status/1711836152238313556?s=20

Founded in 2021 by Cole Thereum and Mr. Tubby, and now led by entrepreneur Luca Nets, Pudgy Penguins has become a household name in the NFT market. Their collections, including the Lil Pudgy and Pudgy Penguins NFTs, have garnered significant attention, thanks to endorsements from NFT influencers, celebrities, and media coverage.

Their recent foray into physical collectibles, such as the Pudgy Toys collection, has been met with enthusiasm. Each toy even features a unique birth certificate, allowing users to claim special traits for their digital 'Forever Pudgy' character in the Pudgy World virtual environment. Following their toy success, especially with their expansion into Smyths Toys Stores in the UK, the Pudgy Penguins team's move into luxury cookies signifies their commitment to offering fans diverse ways to engage with the brand.

Story 4: Christian Louboutin and Marvel Unveil NFTs with Limited Edition Shoes

Iconic shoe designer Christian Louboutin has teamed up with Marvel, the renowned comic book publisher, to introduce a unique physical capsule collection. This collaboration is not just about luxury footwear; it intertwines the world of fashion with the burgeoning NFT market.

Customers who purchase items from this exclusive Louboutin-Marvel collection will receive a special bonus: the "Sea Warrior Special Edition" NFT collectible. This digital token is based on Louboutin's 100mm high gladiator sandals, which draw inspiration from Marvel's classic character, Namor. The physical version of these sandals comes with a hefty price tag of $3,495 USD, reflecting the brand's reputation for premium, high-end products.

https://x.com/LouboutinWorld/status/1709585299964084575?s=20

Additionally, attendees of the launch event will be gifted the "Sea Queen" NFT as a token of appreciation. This digital collectible showcases a hand-drawn illustration of a unique shoe, which was auctioned off. Notably, the digital version carries Christian Louboutin's signature, adding a personal touch to the NFT.

Both NFTs were minted on the Ethereum network by VeVe, an app-centric marketplace known for its licensed digital collectibles. VeVe has been instrumental in introducing major brands like Marvel, Star Wars, and Disney to the NFT realm. Their app even features a 3D augmented reality mode, enhancing user interaction with the tokens.

This collaboration also ties in with Disney's centennial celebrations. In a special gesture, 1,500 of Louboutin's top clients will be gifted NFTs and a limited-edition comic book where Christian Louboutin is depicted as a superhero.

Story 5: Starbucks Debuts Pumpkin Spice Latte NFTs on Odyssey Platform

Starbucks, the global coffee behemoth, is embracing the NFT trend in a unique way. As Pumpkin Spice Latte season reaches its peak, Starbucks is commemorating the 20th anniversary of this beloved beverage by offering fans a novel way to celebrate: through NFT collectibles.

https://x.com/Starbucks/status/1711762924325503375?s=20

Starting Thursday, Starbucks will unveil a series of digital stamps inspired by the Pumpkin Spice Latte on its Web3 platform, Starbucks Odyssey. These NFTs will be available in four distinct varieties, mirroring the attributes of the actual drink: Spiced, Whipped, Iced, and Steamed. Each of these NFTs will be sold as an open edition, meaning there's no cap on the number minted and sold during the sale period, which spans from October 5 to October 9. Priced at $20 USD each, purchasing an NFT will also reward Odyssey members with 250 points and a special "opportunity" for those who buy all four stamps.

This isn't Starbucks' first foray into the NFT space. The company launched its Starbucks Odyssey platform in a closed beta in December 2022. This platform, still in beta, was designed to offer loyal customers unique perks and benefits, extending beyond the standard Rewards program. Through Odyssey, users can earn points and redeem them for exclusive experiences, such as virtual drink-making classes or trips to Starbucks coffee farms.

Story 6: Gary Vaynerchuk's VeeCon 2024 Set to Electrify Los Angeles

Gary Vaynerchuk, a renowned entrepreneur and trendsetter, has recently announced that VeeCon 2024, in partnership with VeeFriends, will be hosted in Los Angeles' L.A. LIVE Entertainment District from August 9-11, 2024. This revelation has stirred excitement among business and tech enthusiasts eagerly awaiting the next VeeCon event.

https://x.com/veecon/status/1707432649227227412?s=20

VeeCon is not just another conference; it's a contemporary business gathering that captures the spirit of the present. The event promises a stellar lineup of speakers, innovators, and thought leaders dedicated to shaping the future of various industries. Vaynerchuk expressed his enthusiasm for the vibrant atmosphere of Los Angeles, emphasising its world-class venues and the dynamic environment it offers for attendees to interact and network.

The third edition of VeeCon is structured around five core themes: Business, Marketing, Technology, Innovation, and Popular Culture. Historically, the event has boasted a remarkable array of speakers, including celebrities like Jessica Alba, Drew Barrymore, and Deepak Chopra, among others.

VeeCon stands as a unique blend of business expertise, technological innovation, marketing insights, and cultural discussions, all curated under one roof. Spearheaded by Vaynerchuk, also known as "GaryVee", the event has become synonymous with engaging dialogues and performances from both established and emerging leaders across various sectors.

For those interested in diving deeper into VeeCon 2024 or securing tickets, they can visit the official website.

Story 7: OpenSea Studio Revolutionises NFT Creation, Making It Accessible to All

OpenSea, recognised as the world's premier NFT marketplace, has unveiled its latest innovation, OpenSea Studio. This groundbreaking platform is set to reshape the NFT landscape, echoing the democratisation initiatives of platforms like Manifold and ThirdWeb. OpenSea Studio's introduction is not just about adding new features; it's a significant step towards making NFT creation universally accessible.

https://x.com/opensea/status/1709283477168746997?s=20

Historically, NFT platforms have faced criticism for their intricate nature and steep entry barriers. OpenSea Studio, however, is poised to disrupt this status quo. By simplifying operational mechanics, it allows creators to focus on their core strength: creativity. This isn't merely an upgrade; it's a transformative shift in the NFT creation paradigm.

OpenSea Studio boasts a suite of features tailored to empower creators:

• Simple Minting: Users can mint NFTs directly to their wallets without navigating technical complexities.

• Blockchain Compatibility: The platform supports a majority of OpenSea-compatible blockchains.

• Payment Ease: Minting can be done using credit or debit cards, further lowering financial barriers.

• Zero Coding Skills Needed: Designed for all, not just the tech-savvy.

As OpenSea phases out its "lazy-minting" feature, OpenSea Studio emerges as a more potent and flexible alternative, allowing creators to set up collections on independent smart contracts, offering unparalleled control and customisation.

In summary, OpenSea Studio is not just an update; it's a revolution in the NFT world, democratising the creation process and setting a new standard in accessibility and empowerment.

Story 8: NFL Alumni Partner with Aventus for NFTs Supporting Retired Players

The NFL Alumni Association, an independent nonprofit linked to the National Football League, has announced a strategic partnership with Aventus. This collaboration will allow retired NFL players to tap into the burgeoning NFT market, offering fans unique collectibles that celebrate their favourite players' legacies. Aventus, operating on the Polkadot parachain, will create these NFTs using the name, image, and likeness of players who choose to participate.

Brad Edwards, the CEO of NFL Alumni and a former NFL player himself, views this move as a modern evolution of athletes monetising their memorabilia. He highlighted the advantages of blockchain technologies, emphasising the authentication, protection, and rightful ownership it provides to players. The NFTs are expected to showcase iconic on-field moments, such as Edwards' notable two-interception game during Super Bowl XXVI.

Collectors of these tokens can expect perks like signed merchandise, metaverse experiences, and exclusive video content from the retired players. They'll also have a say in features for future NFT releases. Edwards anticipates a significant number of players will join the initiative during an upcoming NFL Alumni event in Dallas.

While the NFL has already ventured into the NFT space with partners like Dapper Labs and Mythical Games, this collaboration stands out as it directly benefits and supports the retired players, ensuring they receive a significant portion of the revenue generated.

Thank you for reading this week's edition of the No Standing Weekly Web3 Recap. We hope you found it informative and enjoyable. If you're not already a subscriber, be sure to sign up to receive our newsletter every week and stay up to date on the latest and greatest in the world of Web3. We'll see you next week with even more news and updates! Thanks for reading, and we look forward to bringing you the best in Web3 content.

If you missed the news this week, we've got you covered. Here are the highlights and latest developments in blockchain technology, new projects, events, and more. Stay up to date on all things Web3 by subscribing to our newsletter, and let us know if there's anything you'd like to see covered in future issues.

TLDR

We understand your time is precious, so we've trimmed the fat and distilled each news piece to its essence. We've provided the full stories below for those looking to delve deeper. Let’s get you up to speed, one summary at a time.

Story 1: Japanese streetwear brand BAPE is collaborating with Bored Ape Yacht Club. The limited apparel drop will debut at ApeFest Hong Kong, with exclusive releases for NFT owners before a public December launch.

Story 2: Pudgy Penguins has launched physical collectibles in 2,000 Walmart stores. Following their successful Amazon debut, these toys merge digital experiences with blockchain technology, offering unique digital traits.

Story 3: VeeFriends and Mattel's Masters of the Universe unveil a revolutionary collaboration, the Masters of the Universe “Skeletor” & VeeFriends “Skilled Skeleton” 2-Pack. Presale starts October 6, 2023, with special perks for VeeFriends holders.

Story 4: Polygon saw a surge in trading volume due to a Pokémon NFT card pack sale. Buyers purchased "mystery boxes" to discover random Pokémon-themed cards. Courtyard helped facilitate the rapid two-phase sale.

Story 5: The Guiding Light NFT symbolises women's empowerment in the Web 3.0 space. Representing 17 women leaders, it merges art, activism, and innovation, with proceeds supporting STEM education for young girls.

Story 6: Paris Fashion Week introduces augmented reality kiosks, allowing attendees to virtually try designer outfits. The kiosks, a collaboration between Fabrix and DressX, offer digital versions of looks from emerging designers at the Sphere showroom.

Story 7: Top Shot, in collaboration with the NBA, is launching "Run It Back" collectibles, celebrating iconic basketball moments from 2014-2019. These limited edition items will be available in Legendary, Rare, and Common tiers starting September 28.

Story 8: The Hoofster, a collaboration between AVAVAV and Web3 design studio OnlyEver, debuted at Milan Fashion Week as the first crowd-sourced designer shoe with Web3 utility, merging fashion with blockchain technology.

Story 1: BAPE Collaborates with Bored Ape Yacht Club for ApeFest Drop

The Bored Ape Yacht Club (BAYC), a leading entity in the NFT space, is joining forces with Japanese streetwear giant BAPE (A Bathing Ape) for a unique apparel collaboration. This partnership was confirmed by Bored Ape's creator, Yuga Labs, following a teaser that showcased a t-shirt design blending both brand's iconic imagery. The collaboration will be unveiled as a limited streetwear collection during the Bored Apes' ApeFest event in Hong Kong this November.

https://x.com/BoredApeYC/status/1706473770792177718?s=20

The collaboration aims to revisit classic BAPE designs, signalling a revival of the golden era of streetwear collecting. Initially, the collection will be exclusively available at ApeFest Hong Kong and through a special online portal for BAYC NFT owners. Subsequent releases will cater to holders of BAPE's Bapetaverse NFT project. By December, the general public can access the collection through BAPE's physical stores and online shop.

Greg Solano, Yuga Labs co-founder, expressed the synergy between the two brands, noting that a collaboration felt incredibly organic. BAPE, established in 1993 by Tomoaki “Nigo” Nagao, has a rich history of collaborations with brands like Marvel, Nintendo, and artists like Kanye West. BAYC, on the other hand, has emerged as a dominant NFT player, with collaborations with brands like Adidas and Gucci, and has seen its artwork used by celebrities like Snoop Dogg and Eminem for merchandise.

Story 2: Pudgy Penguins NFT Toys Now Available in 2,000 Walmarts

Pudgy Penguins, renowned for its NFT figures and physical toys, has announced a significant expansion by distributing its physical collectibles across 2,000 Walmart locations. As the holiday season approaches, consumers can now purchase these penguin figures, available in various customisable outfits, both online and in-store. The Walmart collection also features unique Giraffe-skinned penguin designs.

https://x.com/pudgypenguins/status/1706687055781110013?s=20

Luca Netz, the CEO of Pudgy Penguins, emphasised the brand's evolution in the digital age, attributing its success to years of brand development and community engagement via social media and blockchain. This Walmart collaboration comes after the brand's successful toy debut on Amazon earlier in the summer, which saw sales of $500,000 USD within the initial days. The brand's offerings range from plush toys to mini collectible penguins, with an additional shop available on their official website.

Highlighting the brand's innovative approach, Netz mentioned that the toys come with a "unique birth certificate." This certificate allows users to claim distinct traits for their digital "Forever Pudgy" character by scanning a QR code, reminiscent of the popular Webkinz franchise. Furthermore, existing NFT holders will earn licensing royalties for each corresponding toy sold at Walmart, bridging the gap between digital assets and physical merchandise.

Story 3: VeeFriends and Masters of the Universe Announce Epic Collaboration 2-Pack

In a groundbreaking fusion, VeeFriends and Mattel's iconic Masters of the Universe franchise announce a collaborative offering: the Masters of the Universe Origins Skeletor & VeeFriends Skilled Skeleton 2-Pack. This partnership merges the legendary battle tales of He-Man and Skeletor from Eternia with the VeeFriends universe, introducing an unexpected crossover where Skeletor learns leadership nuances from VeeFriends' Skilled Skeleton.

https://x.com/veefriends/status/1706700427968844200?s=20

The 2-Pack is a collector's dream. Skeletor boasts three faceplates, five hands, the Sword of Power, and Havoc Staff, with 16 articulation points. Meanwhile, the Skilled Skeleton glows in the dark, has six hands, removable hood, armor, a VeeFriends flex chain, and 10 articulation points. A mini-comic strip deepening the narrative is also included.

Set for presale on October 6, 2023, at 12 PM ET, the 2-Pack is priced at $45.00 USD (excluding tax and shipping) and will be shipped worldwide starting January 2024. Purchases are limited to three 2-Packs per person, available exclusively on Mattel Creations.

VeeFriends token holders receive additional benefits. Series 1 Skilled Skeleton token owners get a free 2-Pack and an exclusive call with Gary Vee. Series 2 token holders also join this special call. To further the excitement, Gary Vee will host a live unboxing Livestream on September 26, 2023, featuring insights from Mattel experts. This collaboration hints at more potential future partnerships, expanding possibilities.

Story 4: Polygon Sees Surge with Pokémon NFT Card Pack On-Chain Openings

In a recent event, the Polygon (MATIC) blockchain saw a significant uptick in trading volume, driven by the sale and on-chain opening of Pokémon NFT card packs. Instead of buying specific cards, enthusiasts purchased "mystery boxes." These virtual packs could contain any of the advertised Pokémon-themed cards, reminiscent of NBA Topshot's "Moments" where holders engage in "pack rips" to unveil their cards.

https://x.com/Courtyard_NFT/status/1704552362210378194?s=20

The sale was structured in two phases, and all 175 Pokémon Cards were snapped up almost instantly. Courtyard.io played a pivotal role in selecting the PSA-Graded cards to be offered on-chain. With endorsements from reputable brands like BRINKS Security, MoonPay, and VaynerFund, Courtyard stands out as a unique digital assets marketplace. It offers the added security of physical vaulting through Brink’s.

The “Stress Test: Break Courtyard.io” sale priced each virtual Pokémon card pack at $5.00 USD. This allowed buyers to potentially receive cards, including PSA9 graded ones from 2000, valued at approximately $500. The buying process was user-friendly, allowing purchases with credit cards. After buying, Courtyard set a 24-hour window for opening the packs. Post this, cards could be transferred to a user's self-custody wallet on Polygon.

Analysts likened the process to a "Rollbit-style loot box" for collectibles. Unopened packs auto-reveal their contents after 48 hours. Currently, unopened 2000 Base Set booster boxes fetch over $15,000. What is the digital pack's appeal over physical ones? Liquidity, as highlighted by @S4mmy.eth. This surge further solidifies Polygon's position in the NFT space, especially after outpacing Solana last month.

Story 5: Guiding Light NFT, A Beacon for Women in Web 3.0

In the rapidly evolving Web 3.0 landscape, the Guiding Light NFT stands out as a symbol of unity, empowerment, and innovation. It encapsulates the collective efforts of 17 pioneering women leaders, creators, and developers in the digital realm. These trailblazers have united for a session at the United Nations General Assembly’s 78th Science Summit (UNGA78) to discuss strategies and promote an inclusive digital ecosystem.

https://x.com/SupermodelGamer/status/1704832496574042220?s=20

The NFT, a collaborative effort led by Ananá in illustration and Soho in 3D modelling, is more than just digital art. It's a tool connecting individuals on a transformative level. Moreover, purchasing the Guiding Light NFT supports a noble cause. 20% of the profits are allocated to scholarships managed by the Mexican startup, Epic Queen, aiming to push young girls into STEM fields.

Additionally, the NFT acts as an entry ticket to a raffle and the Metaverse, a 3D environment conceptualised by Eduardo Dávalos. This space offers a unique Web 3.0 experience, from interviews to workshops. The Metaverse, integrated with BUENO and NEEFTER platforms, showcases the vast potential of emerging technologies.

In essence, the Guiding Light NFT is not just a digital asset but a movement. It champions the cause of women in the Web 3.0 space, promoting education, inclusivity, and a brighter digital future.

Story 6: Paris Fashion Week Introduces AR Kiosks for Virtual Designer Looks

Paris Fashion Week has embraced the digital age with the introduction of augmented reality (AR) kiosks, offering attendees a unique, interactive experience. Located at the Sphere showroom in Palais de Tokyo, these neon-lit, green kiosks feature full-length AR mirrors. Visitors can virtually try on outfits from a range of emerging designers, including Chet Lo, Louis Gabriel Nouchi, Harri, and Celine Kwan.

The process is simple and engaging. Using an integrated touchscreen, attendees select their desired look, snap a photo, and then customise it with virtual stickers. These virtual fashion snapshots can be downloaded to smartphones via QR codes or printed like traditional photo booth pictures. Additionally, attendees have the option to purchase the digital apparel through the DressX marketplace.

This innovative activation is a partnership between the Hong Kong-based fashion platform Fabrix and the digital metacloset DressX. Shin Wong, the founder of Fabrix, drew inspiration from Japanese sticker selfie booths, popular in broader Asian culture. She envisions this AR experience as not just a fashion event but a broader cultural phenomenon.

Launched during the Covid-19 pandemic, Fabrix was initially conceived to support local designers. It has since grown to showcase global emerging fashion talent. Wong believes that such AR activations provide invaluable data for designers, helping them gauge the popularity of their pieces and make informed production decisions. This AR initiative, after its debut in Hong Kong, was also featured at London Fashion Week.

Story 7: NBA Launches "Run It Back" Collectibles Celebrating 2014-2019 Era

Every year, NBA's Top Shot collaborates with the league to release "Run It Back" collectibles, celebrating the rich history of basketball. This year's edition focuses on the period from 2014 to 2019, often regarded as a golden era for the NBA. These collectibles capture iconic moments and transform them into unique items, further enhanced with new features for collectors.

https://x.com/NBATopShot/status/1706721730616549487?s=20

The "Run It Back Legacies: 2014-19 Pack Drop" will be available on September 28 for $999 USD. This pack will be available in two phases: an Early Access Drop from noon to 3 PM ET, followed by a General Admission Drop at 3 PM ET.

Throughout the month, collectors can also trade in their Archive Moments from previous seasons to obtain new Archive Packs. The collection will feature renowned players like Chris Paul, Joel Embiid, and Jayson Tatum.

Story 8: Milan Fashion Week Features First NFT-Linked Designer Shoe, Hoofster

During the AVAVAV Spring/Summer 2024 Milan Fashion Show, a groundbreaking designer shoe named 'Hoofster' was unveiled, marking the end of Milan Fashion Week. This shoe, a product of a partnership between indie fashion label AVAVAV and Web3 design studio OnlyEver, is unique in that it's the first crowd-sourced designer shoe with Web3 capabilities to grace the global fashion scene.

OnlyEver, a luxury design subsidiary of the esteemed Italian creative studio RubensLuciano, has a rich history of over 35 years in avant-garde design. Their portfolio boasts collaborations with iconic brands like Versace, Birkenstock, and Calvin Klein. Their expertise lies in blending modern design concepts with timeless luxury aesthetics, ensuring a seamless transition from initial sketches to tangible prototypes.

On the other hand, AVAVAV, although a newer entrant since its 2020 launch, has quickly gained traction in the fashion world. Under the leadership of creative director Beate Karlsson, they've collaborated with global fashion icons and celebrities such as Doja Cat, Lil Nas X, and Bjork.

The Hoofster's design was a community-driven effort, with public votes influencing every aspect of its creation. OnlyEver founder, Rocco Bressanin, emphasised the importance of community in shaping the future of fashion. He believes that integrating blockchain technology can redefine industry standards and promote community involvement.

Now available for pre-sale, the Hoofster is a limited edition. Each pair, made-to-order, features an embedded NFC chip linked to an NFT, allowing owners to possess both a digital and physical version of the shoe.

Thank you for reading this week's edition of the No Standing Weekly Web3 Recap. We hope you found it informative and enjoyable. If you're not already a subscriber, be sure to sign up to receive our newsletter every week and stay up to date on the latest and greatest in the world of Web3. We'll see you next week with even more news and updates! Thanks for reading, and we look forward to bringing you the best in Web3 content.

If you missed the news this week, we've got you covered. Here are the highlights and latest developments in blockchain technology, new projects, events, and more. Stay up to date on all things Web3 by subscribing to our newsletter, and let us know if there's anything you'd like to see covered in future issues.

TLDR

We understand your time is precious, so we've trimmed the fat and distilled each news piece to its essence. We've provided the full stories below for those looking to delve deeper. Let’s get you up to speed, one summary at a time.

Story 1: Alice Delahunt, former Ralph Lauren and Burberry executive, launches SYKY, a digital fashion platform. SYKY, blending digital and physical fashion, aims to integrate traditional fashion with blockchain, offering curated collections and promoting emerging designers.

Story 2: The Bored Ape Yacht Club (BAYC) introduces the "Made By Apes Bodega", a centralised directory for verified MBA licenses. This initiative strengthens the bond between NFT owners and creators, emphasising authenticity and innovation.

Story 3: Honda collaborates with Animoca Brands to offer Formula 1 fans unique digital experiences, including exclusive NFTs, during Tokyo and Suzuka events. This initiative showcases Honda's commitment to innovative fan engagement in the digital era.

Story 4: MetaMask introduces Snaps Open Beta, offering enhanced wallet customisation. The platform promotes decentralisation, allowing developers to add features, and categorises them into Transaction Insights, Interoperability, and Notifications, ensuring a versatile user experience.

Story 5: Magic Eden, an NFT marketplace, now supports Solana's compressed NFTs (cNFTs), offering a cost-effective method for digital collectibles. cNFTs, stored off-chain, enable cheaper mass production, promoting wider adoption and accessibility.

Story 6: Mythical Games, known for pioneering "player-owned" economies, is introducing its popular title, Blankos Block Party, to mobile gamers. This move combines Web2 and Web3 features, offering a seamless gaming experience without blockchain complexities.

Story 7: PayPal has rolled out its PYUSD stablecoin on Venmo. Pegged to the U.S. dollar, PYUSD will be fully available in the upcoming weeks. The stablecoin is issued by Paxos Trust and backed by U.S. assets.

Story 8: Art collective PROOF plans to send 254 "Space Helmet" trait Moonbirds NFTs to the moon. The initiative, named "Lunaprise Museum," aims to preserve humanity's art and history on the lunar surface.

Story 1: SYKY is Bridging Luxury Fashion with Blockchain's Digital-Physical Realm

Alice Delahunt, previously Ralph Lauren’s Chief Digital Officer and Burberry’s Global Director of Digital and Social, has unveiled SYKY, a groundbreaking digital fashion platform. The startup, pronounced "psy-che", was initiated last year and recently secured a $10.5 million Series A fundraise, championed by Reddit co-founder Alexis Ohanian’s investment firm.

SYKY's unique proposition allows users to purchase both digital and physical fashion items. These items, crafted by both budding creators and renowned luxury brands, will primarily be introduced in curated drops. The inaugural SYKY collection will feature a limited edition of 40 digital fashion pieces and a unique physical handbag with its digital counterpart, designed by Chinese digital artist Fanrui Sun.

Delahunt, now SYKY’s CEO, envisions the platform as a blockchain-centric hub for top-tier creators in both the digital and physical fashion sectors. Her past endeavours include pioneering tech innovations in the fashion domain, such as livestreaming runway shows and introducing exclusive collection previews on social media.

https://t.co/eoXB9zO4ud

SYKY's platform will also host a secondary marketplace for trading on-chain digital fashion collectibles and an integrated social media function for users to flaunt their virtual fashion collections. Delahunt believes that SYKY's strength lies in its ability to connect the digital fashion ecosystem with the broader luxury fashion world, making it appealing to both tech enthusiasts and traditional fashion aficionados.

Story 2: Bored Ape Yacht Club Debuts "Made By Apes Bodega”

The Bored Ape Yacht Club (BAYC) has announced its latest venture, the “Made By Apes Bodega”. Revealed through their official Twitter channel, this new initiative showcases BAYC's dedication to deepening the connection between NFT enthusiasts and the artists behind them.

The Bodega is poised to become the main directory for all active and authenticated MBA licenses. This move by BAYC provides a unified platform for all legitimate Bored Ape and Mutant Ape creations, ensuring that enthusiasts and potential buyers have a reliable source to refer to.

https://x.com/BoredApeYC/status/1702072927963779147?s=20

What distinguishes the Bodega is its real-time integration with on-chain MBA licenses. This live connection guarantees that the showcased content is both current and genuine. It highlights the ever-strengthening relationship between blockchain technology and digital art, presenting a smooth, trustworthy interface for all involved parties.

In a subsequent tweet, BAYC honoured the "Apes" – the community members who have been instrumental in shaping and expanding their Intellectual Property (IP). The Bodega is more than just a directory; it stands as a tribute to the ceaseless creativity and innovation that the BAYC community is renowned for. This initiative not only emphasises authenticity but also celebrates the artistic spirit of its community members.

Story 3: Honda and Animoca Brands Unveil Formula 1 NFT Experiences

Honda, a leading automobile manufacturer, has entered into a strategic partnership with Animoca Brands to enhance the digital experience for Formula 1 enthusiasts during the Tokyo and Suzuka events. This collaboration will introduce exclusive membership NFTs and limited-edition commemorative tokens at the Japanese Grand Prix 2023.

https://x.com/animocabrands/status/1704022069409726709?s=20

The inaugural event, scheduled for September 20, 2023, in Tokyo, promises attendees exclusive Honda KEY NFTs. This initiative, in collaboration with Get protocol and Gryfyn, will provide attendees with a unique digital token. Moreover, a special commemorative NFT will be airdropped to ticket holders post-event, adding to the exclusivity of the experience.

To further engage fans, Honda will establish a dedicated booth from September 21 to 24 during the Japanese Grand Prix. Here, enthusiasts can obtain additional digital tokens and exclusive digital collectibles, enhancing their event experience.

Honda's venture into the NFT space signifies its dedication to consistently offering these unparalleled experiences to Honda KEY NFT holders in future events. This move is a testament to Honda's ambition to pioneer innovative methods of fan engagement in the rapidly evolving digital landscape.

In essence, the collaboration between Honda and Animoca Brands epitomises a progressive strategy for captivating Formula 1 fans, emphasising the transformative nature of fan interactions in today's digital-centric world.

Story 4: MetaMask's Snaps Open Beta Revolutionises Wallet Customisation

In a significant move towards personalisation, MetaMask, a premier Ethereum wallet, has unveiled its Snaps Open Beta. This innovative platform is set to transform wallet customisation, providing both users and developers an enriched and tailored MetaMask experience.

https://x.com/MetaMask/status/1703872777051054098?s=20

Key features of the Snaps Open Beta include:

1. User Empowerment: Users can now integrate distinct features into their MetaMask interface, elevating their wallet experience.

2. Permissionless Ecosystem: Embracing the spirit of decentralisation, any developer, irrespective of their association with MetaMask, can design and integrate features, fostering greater innovation.

3. Diverse Feature Categories: The platform categorises its offerings into three main segments: Transaction Insights, Interoperability, and Notifications. This classification ensures users benefit from a wide range of functionalities, enhancing the versatility and user-friendliness of their MetaMask journey.

4. Safety Prioritised: Recognising the critical importance of security in the digital asset realm, Snaps have been subjected to thorough audits by both third-party entities and MetaMask's internal team. An allowlisted MetaMask Snaps Directory further guarantees users access only to reliable features.

The introduction of Snaps Open Beta signifies MetaMask's transition from just an Ethereum wallet to a holistic web3 hub. Current Snaps in the beta version enable users to incorporate chains like Tezos and Solana, allowing multi-chain operations from one central platform. Given MetaMask's impressive user base, this advancement is set to further boost user engagement, making the wallet even more essential in the web3 ecosystem.

Story 5: Magic Eden Integrates Solana's Compressed NFTs for Cost-Efficiency

Magic Eden, a prominent nonfungible token (NFT) marketplace, has taken a significant step by announcing its support for Solana's compressed NFTs (cNFTs). This move aims to present a more scalable and cost-efficient alternative for digital collectible enthusiasts.

https://x.com/MagicEden/status/1702430156642492472?s=20

What sets cNFTs apart from traditional Solana NFTs is their data compression and off-chain storage. This unique feature allows for the production of NFTs in larger volumes at reduced minting fees. Magic Eden highlights the potential of cNFTs in various sectors, including gaming, music, events, and the metaverse. By facilitating mass-produced collections, creators can engage broader audiences without incurring additional costs.

Furthermore, Magic Eden emphasises the potential of cNFTs in driving NFT adoption. By reducing production costs, the marketplace believes it can serve as an accessible entry point for newcomers to the NFT space. Lower costs mean users can delve into NFT collecting without committing significant funds, thereby minimising potential financial risks.

Story 6: Mythical Games Brings Web3 Blankos Block Party to Mobile Users

After the triumphant launch of NFL Rivals, Mythical Games, a leading Web3 game studio, has announced its plans to bring Blankos Block Party, one of its flagship titles, to the mobile gaming community. Mythical Games has a rich history of creating games centered around "player-owned" economies and has been instrumental in the development of iconic game franchises such as Call of Duty, World of Warcraft, and Guitar Hero. Their recent success was further solidified with a $37 million USD Series C1 funding round, backed by notable investors like Andreessen Horowitz and Ark Invest.

https://x.com/playmythical/status/1704580692166750452?s=20

Blankos Block Party, initially available on PC, offers a harmonious blend of Web2 and Web3 functionalities. This integration allows players to execute in-app purchases without the necessity for cryptocurrencies or specific tokens from Mythical Games. This design ensures compliance with the stringent policies of major app stores. Mythical Games' philosophy of putting "gamers first" ensures that players can immerse themselves in the game without getting entangled in the technicalities of blockchain.

Since its mobile version's release, available on both iOS and Android, the game has witnessed a staggering 2.5 million downloads. Mythical Games has been meticulous about adhering to app store regulations, particularly Apple's rigorous policies. The virtual currency used for in-game purchases ensures app stores can levy their standard fees, but it's non-redeemable for cash.

With the success of NFL Rivals, Mythical Games aims to leverage this momentum by reimagining Blankos Block Party for mobile platforms, ensuring cross-play compatibility. The company's CEO, John Linden, remains bullish about the potential of Web3 in gaming, anticipating rapid growth and widespread adoption in the near future.

Story 7: PayPal Introduces PYUSD Stablecoin to Venmo Users for Transactions

U.S.-based payment giant PayPal has made a significant move in the crypto space by announcing the availability of its PYUSD stablecoin on the popular payment app, Venmo. As per a blog post from September 20, PayPal USD (PYUSD), which is pegged to the U.S. dollar, is now accessible to Venmo users and is set for a full-scale rollout in the near future. This development comes approximately six weeks after PayPal's initial announcement of the stablecoin's launch.

https://x.com/Paxos/status/1704564020370387306?s=20

PYUSD is issued by the reputable Paxos Trust and is fully backed by U.S. dollar deposits, short-term Treasuries, and other cash equivalents. Since its introduction to the open market, PYUSD has made its presence felt on several major exchanges, including Crypto.com, Bitstamp, Coinbase, and Kraken.

Blockchain analytics company Nansen highlighted that around 90% of PYUSD is held in wallets overseen by Paxos Trust. Additionally, crypto firm BitPay revealed its plans to support PYUSD on September 12, emphasising its payment utility and the active involvement of the community.

PayPal's foray into the crypto domain has been consistent and strategic. The company began accepting digital asset payments in 2021 and has since established mechanisms for Web3 payments in 2023. Furthermore, the New York State Department of Financial Services has given its nod to PYUSD, adding it to its approved list of coins.

Story 8: PROOF Sends Moonbirds NFTs to Space in Historic Lunar Mission

In an unprecedented move, PROOF, the art collective behind the Moonbirds collection, has announced its ambitious plan to send all 254 Moonbirds possessing the exclusive "Space Helmet" trait to the moon. This historic event is set to take place on November 15, and 50 privileged collectors of these Moonbirds will be invited to the Kennedy Space Center to witness the launch, followed by an exclusive black-tie gala.

https://x.com/moonbirds/status/1704164735615430907?s=20

The mission, named the "Lunaprise Museum," is a collaboration between the web3 marketing agency CreativeDepartmint and art curator Space Blue. This project aims to send a time capsule containing works from 222 iconic artists across various mediums, including fine art, digital art, music, and film, to the moon. This initiative is part of NASA’s IM-1 Lunar Lander mission, which marks NASA's first lunar return in over half a century, utilising a SpaceX Falcon 9 Rocket.

The Moonbirds collection holds the distinction of being the only profile picture (PFP) digital art collection in the Lunaprise Museum. These Moonbirds will be engraved onto indestructible nickel plates and stored with other digital artworks on Lunaprise disks. Kevin Rose, PROOF's co-founder and CEO, expressed his honour in being part of this mission that seeks to immortalise art and encapsulate humanity's essence.

Additionally, the Lunaprise Museum will feature the "Humanity Hall of Fame," a collection designed to showcase our society's life and love to future civilisations. This museum will also have a metaverse counterpart, offering a global immersive experience later in 2023.

Thank you for reading this week's edition of the No Standing Weekly Web3 Recap. We hope you found it informative and enjoyable. If you're not already a subscriber, be sure to sign up to receive our newsletter every week and stay up to date on the latest and greatest in the world of Web3. We'll see you next week with even more news and updates! Thanks for reading, and we look forward to bringing you the best in Web3 content.

If you missed the news this week, we've got you covered. Here are the highlights and latest developments in blockchain technology, new projects, events, and more. Stay up to date on all things Web3 by subscribing to our newsletter, and let us know if there's anything you'd like to see covered in future issues.

TLDR

We understand your time is precious, so we've trimmed the fat and distilled each news piece to its essence. We've provided the full stories below for those looking to delve deeper. Let’s get you up to speed, one summary at a time.

Story 1: Meta collaborates with 15 U.S. universities, leveraging VR for diverse educational purposes. Recent reports highlight VR's effectiveness in engagement and retention. These VR programs cover STEM, language, business, medical training, and more.

Story 2: Cryptoys unveils new Mickey and Friends NFTs for $39.99 USD each. Adopting the established rarity structure, the digital collectibles feature famed Disney characters. Buyers discover the acquired character post-purchase, enhancing the appeal.

Story 3: Walmart, in collaboration with People of Crypto Lab, unveils ‘Cultureverse’ — a virtual tribute to Hip-Hop's 50th anniversary and the culture's influential legacy. It aims to highlight and uplift creators and entrepreneurs.

Story 4: Diesel, in partnership with Public Pressure, is releasing 300 limited edition NFTs that grant holders access to its Milan Fashion Week show, exclusive soundtracks, music events, and a special watch designed by Glenn Martens.

Story 5: Animoca Brands raised $20 million USD to develop its Mocaverse platform, introducing digital IDs and a point system for Web3 gaming, culture, and entertainment. The ID will unify access to over 450 companies in Animoca’s portfolio.

Story 6: Following a season-ending injury to the New York Jets quarterback Aaron Rodgers, NFTs of backup Zach Wilson on DraftKings’ Reignmakers soared, reflecting the volatile nature of NFL careers and NFT valuations.

Story 7: Telegram has rolled out a crypto wallet, utilising the TON blockchain infrastructure for its vast 800 million user base. The introduction was announced at the Token2029 conference, accompanied by an airdrop of TON tokens.

Story 8: Karl Lagerfeld and Bosa introduce a special NFT collection, celebrating the late iconic fashion designer's legacy. This collection merges Bosa's ceramic artistry with Lagerfeld’s signature style, releasing two statues and limited-edition NFTs.

Story 1: Meta Unveils VR Education with 15 Major U.S. Universities

Meta is making significant strides in revolutionising classroom learning by announcing its collaboration with 15 prestigious universities in the U.S. This partnership aims to embed virtual reality (VR) in diverse educational sectors, ranging from STEM, history, languages, to soft skills and medical training. Universities such as Stanford and Arizona State University are utilising VR to teach business soft skills and practice language conversations in immersive environments, respectively.

Evidence suggests that this tech-driven approach is more than just a novel concept. A PwC report indicates that VR learners are notably more confident and engaged, while a combined study by XRA and ISTE reveals that a substantial 77% of educators see immersive technologies as catalysts for class engagement and curiosity. Morehouse College's data further endorses the effectiveness of VR, students taught through VR achieved notably higher test scores than their counterparts taught via traditional methods.

Moreover, it's not just about enhancing learning quality. VR appears to be a significant factor in boosting student attendance and interaction. Alongside these initiatives, Meta is also working on making VR educational content more user-friendly and age-appropriate on its platform, Meta Quest.

https://x.com/MetaQuestVR/status/1664301028328579072?s=20

Beyond the U.S., Meta acknowledges the increasing European interest in VR. From Italy's immersive experiences to Germany and Austria's GoStudent and the UK's Noun Town app, the European education sector is actively integrating VR. Meta emphasises the need for combined efforts between tech companies, governments, and educational institutions to optimise VR's potential in classrooms.

Story 2: Cryptoys Releases Mickey and Friends NFTs with Blind Box Feature

Cryptoys, a prominent name in the NFT market, is enhancing its digital collection with the forthcoming release of "Mickey and Friends" NFTs, available at $39.99 each. This addition spotlights iconic Disney characters: Mickey Mouse, Minnie Mouse, and Pluto. Unique to Cryptoys, these NFTs maintain their pre-existing rarity structure, encompassing five distinct tiers from Common to Ultra Grail. However, the buying experience has a catch — each NFT comes as a 'blind box', meaning collectors will only discover which character they've acquired after the purchase, amplifying the thrill.

https://x.com/Cryptoys/status/1696190959422185853?s=20

The NFT platform isn't new to hosting illustrious franchises. Previously, Cryptoys has spotlighted franchises like Masters of the Universe, Star Wars, and Fast and Furious. A significant $23 million funding round, led by a16z Crypto and including influential players like Animoca Brands and Mattel, has propelled Cryptoys into the limelight. This capital not only bolstered their NFT releases but also facilitated the creation of the Cryptoverse, a decentralised metaverse offering varied experiences from gaming to mixed-reality shopping.

Worth noting, Cryptoys isn't pioneering the Mickey NFT space — the digital collectibles competitor, VeVe, previously launched Mickey-themed NFTs. However, Cryptoys' formidable market presence and substantial financial backing place it in a strong position to make a mark with its latest Disney-themed NFT drop.

Story 3: Walmart Celebrates Hip-Hop's Anniversary and Culture in the Metaverse

Retail behemoth Walmart is venturing deeper into the metaverse, collaborating with People of Crypto Lab (POClab) to launch 'Cultureverse'— a tribute to the influential legacy of Hip-Hop. Set to mark the 50th anniversary of Hip-Hop, Cultureverse aims to honour early pioneers of the genre and explore its profound influence on various domains including art, music, and fashion. This immersive experience will debut on the Spatial Metaverse, offering an engaging gamified journey.

https://x.com/POClab_io/status/1696234529319440403?s=20

This initiative amplifies POClab's continuous efforts to spotlight marginalised communities, reinforcing their commitment to foster meaningful digital connections and celebrate rich cultural heritage. Furthermore, the project gains support from the annual hip-hop festival, Rock the Bells, among other partners.

Being at the forefront of this venture, Walmart intends to utilise its Black & Unlimited platform. This platform is designed to enhance opportunities for creators, entrepreneurs, and makers, driving the mission of cultural empowerment and inspiration. Justin Breton, Walmart's Director of Brand Experiences and Strategic Partnerships, emphasised the company's pursuit of novel methods to engage with consumers, emphasising that Cultureverse provides an unparalleled avenue to transition the Black & Unlimited platform to the virtual realm.

Story 4: Diesel NFTs Offer Exclusive Access to Milan Fashion Week Show

Diesel's much-anticipated Milan Fashion Week shows, known for capturing the attention of Gen-Z with their buzzworthy themes, are now embracing the NFT wave. For its Spring 2024 collection show on September 20, Diesel, guided by creative director Glenn Martens, has joined forces with the Web3 culture and music platform, Public Pressure, to introduce "Metamorph." This collection comprises 300 digital collectibles minted on the Polkadot and Polygon networks. These aren't just ordinary collectibles; they come loaded with utilities.

https://x.com/DIESEL/status/1701569981039718625?s=20

One of the primary attractions for these NFT holders is a unique opportunity to attend Diesel's upcoming fashion show, allowing them to rub shoulders with prominent buyers, influencers, and editors. Further sweetening the deal, the NFTs also offer the privilege to be on the allowlist to purchase one of 300 limited edition Metamorph watches designed by Martens, boasting both physical and digital aspects.

Additionally, these collectibles come bundled with exclusive soundtracks crafted by composer Senjan Jansen, access to special music events hosted by Public Pressure, and a unique virtual experience designed by media-tech artists, Artificial Rome.

The NFTs are set to be available on Public Pressure’s marketplace, with an allowlist access preceding a public sale. Taking a multi-chain approach, Diesel is ensuring that users can opt for their preferred blockchain ecosystem. This move not only exemplifies Diesel's intent to integrate fashion with technology but also underscores its commitment to reinvent brand-community interaction.

Story 5: Animoca Plans Web3 Digital IDs and Point System with Mocaverse

Gaming and Web3 company, Animoca Brands, recently announced the conclusion of a significant funding round aimed at advancing the Mocaverse platform. With a successful raise of $20 million USD, the focus shifts to the establishment of the Mocaverse project as the premier identity and point system for Web3's expansive landscape, encompassing gaming, culture, and entertainment sectors.

https://x.com/MocaverseNFT/status/1701021387450917215?s=20

Yat Siu, Animoca Brands' co-founder and CEO, elaborated on the DAO-based orientation of the project, emphasising its community-centric approach designed to foster broad-based collaboration within the entire Animoca framework. The Moca ID, envisioned as a unique, non-transferable NFT collection, promises users a platform to carve out their digital identity, gather reputation, and earn or expend loyalty points.

Leading the funding round was CMCC Global, a foremost venture capitalist in Asia's blockchain arena. Notable contributors also included Aleksander Larsen, Sky Mavis's founder, and Gabby Dizon, Yield Guild Games' founder. This innovative ID will serve as a conduit to a vast ecosystem, encompassing more than 450 companies under Animoca's banner, which, in turn, represents over 700 million user addresses.

Martin Baumann, the co-founder of CMCC Global, expressed optimism about the project's potential, highlighting its capability to synchronise the diverse portfolio of companies under Animoca Brands and usher in numerous new users into the Web3 and metaverse realms.

Story 6: Aaron Rodgers Injury Skyrockets DraftKings NFT Value

The dynamic nature of the NFL was underscored recently when star quarterback Aaron Rodgers of the New York Jets sustained a season-ending ankle injury. As the focus shifted from Rodgers to backup Zach Wilson during their face-off with the Buffalo Bills, the digital realm felt the ripples. NFTs associated with Wilson, available on DraftKings' Reignmakers platform, experienced a sudden surge in demand and value.

https://x.com/Tyler_Did_It/status/1702124199463059731?s=20

The dramatic shift underscores how the fortunes of NFL players can alter rapidly, presenting other players with career-defining opportunities. Similarly, in the digital domain, the trajectory of a sportsman or team can significantly influence the valuation of associated NFTs. DraftKings' Reignmakers, akin to traditional fantasy football, assigns scores based on player performance, offering winners cash, player "packs," or specific NFTs.

Story 7: Telegram Introduces TON Blockchain Wallet for 800 Million Users

In a significant move towards blockchain integration, Telegram has announced the inclusion of a crypto wallet developed on the TON blockchain's foundation for its staggering 800 million users. This groundbreaking announcement was made at the Token2029 conference. In tandem with this launch, the TON blockchain marked the occasion by airdropping TON tokens to users who utilised a specific code to access the fresh wallet feature within the Telegram app.

https://x.com/ton_blockchain/status/1701856616792866959?s=20

The revelation is particularly noteworthy as it breaks nearly three years of silence from the team since they unveiled their intentions to delve into the Web3 ecosystem. The TON blockchain, intriguingly, has been crafted by the same creative minds that gave rise to Telegram. They also signalled that projects that leverage the TON blockchain would receive preferential advertising on Telegram Ads, indicating the synergy they intend to foster between the platform and its blockchain counterpart.

While the current focus of the blockchain has been the augmentation of Telegram, reflected in its past use for username sales in December 2022, the wallet's deployment remains within the Telegram app settings. A broader rollout is anticipated in November, although the USA and several other nations will be left out of this expansion. This integration had an immediate positive impact on the market, with TON blockchain's native token witnessing an 11% surge.

Story 8: Karl Lagerfeld x Bosa Unveil NFTs Honouring Legendary Fashion Designer

In a grand salute to the enduring legacy of the late iconic fashion designer Karl Lagerfeld, an exquisite NFT collection was launched on September 10 by Karl Lagerfeld in collaboration with Bosa. Lagerfeld, who began his fashion journey in the 1950s, became a hallmark in the fashion world, known for his rock chic style with unmistakable white hair, black sunglasses, and fingerless gloves. This venture with Bosa, an internationally acclaimed ceramics workshop, is a testament to their mutual passion for preserving heritage and commitment to craftsmanship.

https://x.com/dematerialised/status/1699454437306331312?s=20

Lagerfeld's brand, boasting over 120 stores worldwide, seamlessly melds the designer's iconic vision with modern sensibilities. This NFT collection features two unique handmade ceramic statues painted in 24-carat gold and platinum, reimagining the symbolic image of Lagerfeld that became a global phenomenon.

Launched at a pre-event in Paris and exclusively on KARL.com, this collection will grace Lagerfeld stores in various cities and select Bosa retailers. The statues include "POP KARL" by Elena Salmistraro, capturing Lagerfeld’s vibrant and playful nature, and "ROCK KARL" by Nika Zupanc, inspired by Lagerfeld’s renowned rock-chic style.

Enhancing this collection, Lagerfeld's NFTs, crafted in collaboration with DEMATERIALISED, encapsulate two limited-edition digital assets, drawing inspiration from the “POP KARL” sculpture. These exclusive NFTs, highlighting Lagerfeld's vast influence, come with physical versions of the figurines.

Thank you for reading this week's edition of the No Standing Weekly Web3 Recap. We hope you found it informative and enjoyable. If you're not already a subscriber, be sure to sign up to receive our newsletter every week and stay up to date on the latest and greatest in the world of Web3. We'll see you next week with even more news and updates! Thanks for reading, and we look forward to bringing you the best in Web3 content.

If you missed the news this week, we've got you covered. Here are the highlights and latest developments in blockchain technology, new projects, events, and more. Stay up to date on all things Web3 by subscribing to our newsletter, and let us know if there's anything you'd like to see covered in future issues.

TLDR

We understand your time is precious, so we've trimmed the fat and distilled each news piece to its essence. We've provided the full stories below for those looking to delve deeper. Let’s get you up to speed, one summary at a time.

Story 1: Justin Bieber’s 2015 hit, “Company,” transforms into a royalty-sharing NFT in collaboration with blockchain music platform anotherblock and co-producer Axident. This allows fans a 1% share of the song’s streaming revenue.

Story 2: Reddit celebrated the NFL season kickoff by releasing NFT-backed avatars for all 32 teams. Priced at $25 USD per "Snoo" NFT, the collection follows a similar free set dropped last February.

Story 3: Adidas introduces "Residency by Adidas," a Web3 program during Korea Blockchain Week, merging fashion, digital art, and blockchain. The event will showcase limited Ethereum NFT artworks by global digital artists.

Story 4: Yuga Labs introduced a 13-week cipher puzzle series centred on its Twelvefold Bitcoin NFT collection. Correctly solving weekly puzzles can earn participants 0.12 BTC, with a unique prize for the final week.

Story 5: MetaMask has launched a "Sell" feature, enabling users in select regions to convert their Ethereum holdings into fiat currencies, such as USD, GBP, and EUR, via banks or PayPal.

Story 6: Web3 sports platform Sorare has launched 3D digital football cards with augmented reality (AR) features. This update aims to heighten user engagement, offering an immersive experience for sports fans during live matches and gatherings.

Story 7: Casio is introducing its G-Shock brand to the Metaverse via "Virtual G-Shock" NFTs in collaboration with Polygon Labs. The program aims to co-create virtual watches and strengthen the brand's presence in virtual spaces.

Story 8: The Victor Chang Cardiac Research Institute in Australia has shifted its enormous research data storage to Filecoin's decentralised platform, highlighting cost benefits and improved data security over traditional cloud solutions.

Story 1: Justin Bieber's "Company" Song Converted to Royalty-Sharing NFT

Justin Bieber's 2015 chart-topping song "Company" has entered the NFT world, giving fans an opportunity to earn from its streaming revenue. Collaborating with blockchain music platform anotherblock and co-producer Andreas Schuller, famously known as ‘Axident’, the NFT is poised for a limited release with only 2,000 copies available on September 7.

https://twitter.com/anotherblock_io/status/1699393178934108314?s=20

"Company" has an impressive track record, debuting at number 53 on the U.S. charts, making its way to Australia's Top 40, and accumulating over 500 million streams since its release. This endeavour is not new territory for anotherblock, previously associated with major industry figures like The Weeknd, Rihanna, and Martin Garrix for similar Web3 ventures.

The structure of this initiative is intriguing: while Axident retains the rights to "Company," NFT holders will enjoy a 1% royalty share from the song’s streaming revenues. Michel Traore, anotherblock's CEO, praised "Company" for its immense potential in merging blockchain technology with traditional music.

The initiative underscores an industry-wide challenge where music producers often find themselves unrecognised and undervalued. This NFT project aims to bridge that gap, introducing a novel revenue stream that directly connects fans with the talent behind the tracks.

Notably, Justin Bieber is not associated with this specific sale of Axident's streaming royalty rights. This undertaking, amid a series of NFT-focused efforts in the music world, signifies an evolving trend that is reshaping how music is monetised and how artists interact directly with their fans.

Story 2: Reddit Unveils NFL-Themed NFT Avatars for Every Team

In anticipation of the NFL season opener between the Detroit Lions and Kansas City Chiefs, Reddit has unveiled a new collection of NFT (non-fungible token) avatars celebrating all 32 NFL teams. These digital assets, priced at $25 each, reflect Reddit's iconic alien mascot, "Snoo," with a cap of 500 NFTs available per team.

https://twitter.com/Reddit/status/1699504671595868244?s=20

This isn't Reddit's first venture into the NFL-themed digital collectible space. The company previously introduced a free set of avatars during the league's championship game in February. The recent release, however, marks one of Reddit's largest batches of Collectible Avatars to date.

The digital collectibles serve as more than mere virtual fan memorabilia. Reddit's active NFL-focused communities, such as r/NFL and r/NFCEastMemeWar, witness vibrant discussions, especially on game days. These NFT avatars allow fans to symbolically support their teams during these discussions.

An early trend indicates that the New England Patriots-themed NFTs are leading in sales, with 41 out of 500 sold at the time of writing. Trailing close behind are the Kansas City Chiefs and Philadelphia Eagles-themed NFTs. Conversely, the Carolina Panthers and Indianapolis Colts-themed NFTs have seen limited interest, with only five purchases each.

This venture builds on Reddit's growing association with NFTs, having previously collaborated with Polygon—an Ethereum scaling network—last summer. The company's commitment to NFTs is evident, with 22 million collectible avatars minted across 18 million unique holders so far.

Story 3: Adidas Debuts Residency Program for Digital Artists at Blockchain Week

Adidas has unveiled its innovative approach to supporting digital artistry with the launch of "Residency by Adidas," a unique Web3 residency program for artists. Premiering during Korea Blockchain Week in Seoul this September, this initiative stands at the crossroads of fashion, blockchain technology, and digital artistry.

https://twitter.com/altsbyadidas/status/1697238635266130114?s=20

Facilitated by Adidas's Three Stripes Studio, the program aims to spotlight international artists, granting them opportunities to display their work and engage in collaborations that span both the digital and physical realms with Adidas. As a part of this commitment, the event will highlight a spectrum of Ethereum NFT artworks. Some of these are limited editions, while others are openly available.

The debut digital art sale will spotlight artworks by two renowned artists: MonkeeMoto and Adra Kandil, also known as Dear Nostalgia. MonkeeMoto, hailing from Tokyo, brings his expertise from game development and digital concept design. Meanwhile, Adra Kandil, a Lebanese artist, integrates various creative elements – from photography and collages to typography and digital montages. Kandil's impressive portfolio includes collaborations with iconic fashion brands such as Gucci and Chanel.

In a limited release, both artists will make available just 100 exclusive NFT pieces, each priced at 0.15ETH. Notably, access to these exclusive NFTs will be limited to attendees of the Seoul event. Reflecting on this innovative endeavour, Stacey King, Adidas's Global head of communications and activation, expressed the brand's enthusiasm and commitment to diversifying their impact within the Web3 community.

Story 4: Yuga Labs Launches Bitcoin Cipher Puzzle Based on Twelvefold Collection

Yuga Labs, renowned for creating the Bored Ape Yacht Club, is reviving interest in Bitcoin ordinals. On Tuesday, they announced a cipher puzzle series that spans 13 weeks and is intricately designed around their Twelvefold Bitcoin NFT collection. Launched in February, Twelvefold is a generative art collection, which consists of 300 pieces configured on a 12x12 grid.

https://twitter.com/yugalabs/status/1699060446987485669?s=20

For the initial 12 weeks of this engaging event, Yuga Labs will introduce a Moon Puzzle every week. Participants can win 0.12 BTC (approximately $3,000 USD) if they successfully crack the puzzle. The grand finale will occur in the thirteenth week, where the last puzzle's quickest solver will receive a yet-to-be-revealed Twelvefold ordinal.

Yuga Labs specified the rules further, stating that each puzzle will have just one winner. In case of simultaneous correct answers in the same Bitcoin block, the answer with a lower inscription number will be chosen.

The inaugural puzzle has already been deciphered. With a hint that revolved around the concept of differences during hibernation, one astute participant reportedly identified the answer as “Jigsaw,” deducing it from the merging and differentiation of ordinal images. While Yuga Labs hasn't officially confirmed this solution, the intrigue around the entire event continues to grow.

Story 5: MetaMask Introduces Bank, PayPal Cash-Out for Crypto Holdings

MetaMask, recognised as the world's premier crypto wallet and internet browser extension, has made a significant stride in user convenience by rolling out its new "Sell" functionality. Now available to users in the United States, the United Kingdom, and parts of Europe, this feature offers a streamlined method for converting Ethereum (ETH) into select fiat currencies, including USD, GBP, and EUR. Users can access this service similarly to other platforms like Venmo or Cash App, by navigating to the Portfolio section in MetaMask.

https://twitter.com/MetaMask/status/1699062685550485743?s=20

Interestingly, this rollout comes only five months post the introduction of MetaMask's feature permitting crypto acquisitions using fiat from diverse sources such as bank accounts, PayPal, and debit/credit cards.

Despite its user base of over 22 million, MetaMask's new "Sell" feature currently faces geographical limitations due to state and regional restrictions. However, as stated in their blog post, the company aspires to broaden this service to a more comprehensive global audience.

To cash out, users must follow a series of steps, starting from connecting their MetaMask wallet to portfolio.metamask.io, selecting their region, and choosing the crypto they wish to sell. Once the fiat account destination is chosen, users receive real-time quotes from multiple providers. The transaction culminates in users confirming the transfer from their wallet to their selected fiat account.

However, users should be aware of the associated costs. The cash-out process involves a network gas fee and a transaction fee to partners like Moonpay. In a U.S. demonstration, the combined fees amounted to approximately 8% of the total transaction amount.

Story 6: Sorare Unveils AR-Equipped 3D Digital Football Player Collectible Cards

Sorare, the renowned Web3 fantasy sports platform, has taken a significant leap forward by releasing 3D digital football player cards equipped with augmented reality (AR) functionalities. The underlying goal, as expressed by Sorare's spokesperson, is to "bring more emotion" to their cards, thereby elevating their appeal to the vast sports fan base.

https://twitter.com/Sorare/status/1699090057066397915?s=20

Users, or Sorare Managers, will have the capacity to interact with these 3D cards in real-time settings, offering an enhanced experience while watching games in stadiums or even from the comfort of their homes. Sorare is poised to initiate the auction of these cards on their marketplace, spotlighting famed players like Erling Haaland and Marcus Rashford, to name a few.

In the words of Sorare's co-founder and CTO, Adrien Montfort, the company aspires to harmonise the online and tangible realms of sports fandom. Through the launch of these cutting-edge cards and designs, Sorare envisions providing a transformative experience for sports fans across the globe.

In addition to this significant launch, Sorare announced a global scavenger hunt, promising an extraordinary trip to the triumphant participant. This initiative is aimed at broadening Sorare's reach, targeting sports enthusiasts who may be unacquainted with the cryptocurrency domain. Furthermore, the endeavour dovetails perfectly with Sorare's recent introduction of an in-game cash wallet, further facilitating card transactions using conventional currency.

Story 7: Casio Launches NFTs for Virtual G-Shock Watch Community Co-Creation

Japanese electronics titan, Casio, is extending the reach of its iconic G-Shock watch brand into the metaverse by initiating the "Virtual G-Shock" program. This novel venture is a result of a partnership with Polygon Labs, leveraging blockchain for "community co-creation." As a kickoff, Casio is unveiling a collection of 15,000 free-to-mint G-Shock Creator Pass NFTs. Possession of these NFTs grants holders access to a newly established Discord channel, where participants can engage in a design contest to envision innovative designs for these passes. The winning design will be chosen based on community votes.

https://twitter.com/0xPolygonLabs/status/1699140423824916509?s=20

The distribution of these NFTs will commence on Casio's official website. Initially, users with a registered Casio ID can claim their NFTs between September 23-26. Subsequently, a public minting session will occur from September 26-29. These NFTs will be anchored on the Ethereum scaling network, Polygon.

Takahashi Oh, the senior general manager of Casio’s timepiece division, accentuated the company's goal of embracing the decentralised web, Web3, and reaching audiences that remained previously inaccessible. By doing so, Casio envisions a future where digital avatars don G-Shock watches in the metaverse, mirroring the real-world trend. This initiative aims to reinforce the brand's identity in virtual spaces and encourage a cultural shift towards adorning watches in digital dimensions.

Story 8: Victor Chang Institute Prefers Filecoin Over Traditional Cloud Storage

In a move that underscores the growing credibility of decentralised storage solutions, the Victor Chang Cardiac Research Institute, an eminent Australian medical organisation established in 1994, has transitioned to using Filecoin for its expansive research storage needs. Boasting over 230 scientists and 23 laboratories, the institute has placed about 137 terabytes of its cardiac research data with the Distributed Storage Solutions (DSS) on the Filecoin network.

Todd Ryman, the Institute's IT director, marked the shift to Filecoin beginning in September 2022. He cited significant cost savings as a primary incentive, pointing out the absence of excessive restoration fees usually charged by traditional cloud providers.

Filecoin's decentralised structure and focus on data integrity appeal to organisations that generate vast amounts of data. For instance, the Institute's SyncroPatch machine, an advanced medical device, produces terabytes of data weekly. Filecoin's decentralised framework optimises data redundancy and resilience, minimising potential data loss risks, while its blockchain technology foundation ensures consistent data integrity.

Filecoin doesn't store data on-chain but instead stores its hash, which essentially acts as a unique access key for users. This approach ensures data isn't identified by IP addresses or names, bolstering security and privacy.

Furthermore, Filecoin's model promotes more accessible data sharing among researchers, streamlining collaboration while retaining data security. This move by the Victor Chang Institute isn't isolated; Filecoin's client list includes prominent entities like the University of California, Berkeley, Solana, and OpenSea, showcasing a growing trend towards decentralised storage solutions.

Thank you for reading this week's edition of the No Standing Weekly Web3 Recap. We hope you found it informative and enjoyable. If you're not already a subscriber, be sure to sign up to receive our newsletter every week and stay up to date on the latest and greatest in the world of Web3. We'll see you next week with even more news and updates! Thanks for reading, and we look forward to bringing you the best in Web3 content.

If you missed the news this week, we've got you covered. Here are the highlights and latest developments in blockchain technology, new projects, events, and more. Stay up to date on all things Web3 by subscribing to our newsletter, and let us know if there's anything you'd like to see covered in future issues.

TLDR

We understand your time is precious, so we've trimmed the fat and distilled each news piece to its essence. We've provided the full stories below for those looking to delve deeper. Let’s get you up to speed, one summary at a time.

Story 1: Tomorrowland's recent foray into NFTs generated $2.2 million, redefining fan experiences. These aren't just digital collectibles, but keys to exclusive events, highlighting the potential of NFTs in the festival sector.

Story 2: Mythical Games, in collaboration with NFL and NFLPA, debuts "NFL Rivals". This Web3 game, though incorporating blockchain, offers an unburdened gaming experience. It introduces a dynamic gameplay and unique “squad system.”

Story 3: Web3 brand Doodles collaborates with footwear giant Crocs, merging traditional fashion and modern technology. The collection includes exclusive Doodles x Crocs clogs and digital collectibles, blending physical products with immersive digital experiences.

Story 4: Pudgy Penguins announces its fashion brand, Igloo. With Miami-inspired designs and LA development, Igloo promotes positivity, empathy, and genuine connections, expanding beyond the NFT audience.

Story 5: MoonPay introduces its investment division, MoonPay Ventures, to support early-stage startups in Web3, gaming, and fintech sectors. Targeting seed and Series A rounds, it aims to invest between $100,000 and $1 million.

Story 6: Singapore's Web3 gaming startup, Ethlas, collaborates with BNB Chain, introducing a BNB-themed gaming experience in Battle Showdown. The partnership focuses on enhancing Web3 interoperability and promoting digital collectible ownership through immersive gaming.

Story 7: Formula One's Dutch Grand Prix introduces digital collectibles for attendees, accessible through the Dutch GP app. The collectibles highlight the iconic Zandvoort track and enhance the live race experience with real-time updates.

Story 8: SuperRare Labs unveils Rare Protocol, an open curation system for NFTs, focusing on authenticity and discovery. Using Curation Staking, it offers a peer-to-peer token incentive system, revolutionising Web3's creator economy.

Story 1: Tomorrowland Embraces NFTs, A New Age of Festival Engagement

Tomorrowland's successful integration of NFTs showcases the future of fan engagement in the festival landscape. Earning an impressive $2.2 million from its NFT sales, it has proved how blockchain can blend with experiential moments, enhancing the post-festival experience. These NFTs, however, are not just digital artifacts. They offer fans an elevated sense of ownership, acting as gateways to exclusive experiences, from early-bird show accesses to special ticket reservations.

https://twitter.com/beaniemaxi/status/1695461048105496941?s=20

Tomorrowland's approach is unique because it maintains fan excitement long after the festival concludes. This digital revolution has attracted a multitude of super-fans, with the festival's NFT collection witnessing a monumental rise. While Tomorrowland leads the charge, other festivals like Unum, EXIT, and Bamboozle aren't far behind, using NFTs to amplify fan experiences.

This shift signals a new era for festivals. With NFTs at the helm, they're evolving from temporal, location-bound events to expansive, immersive experiences unbound by time or place. NFTs are not only providing exclusive access but also cementing fan loyalty and reshaping the festival industry. As Tomorrowland and others demonstrate, festivals of the future will likely be a blend of real-world experiences and Web3 innovations, providing attendees with richer, more personalised experiences.

Story 2: Mythical Games Launches "NFL Rivals", NFL's Entry into Web3

Mythical Games has introduced the NFL’s pioneering foray into Web3 gaming with "NFL Rivals." This initiative results from a strategic partnership among Mythical Games, the NFL, and the NFL Players Association (NFLPA). Drawing on Mythical Games’ vast experience with franchises like Call of Duty and World of Warcraft, "NFL Rivals" is meticulously crafted to immerse players in the role of a general manager, allowing them to craft, own, and manage their teams.

The game stands out for seamlessly integrating Web3 technology without overwhelming players with blockchain intricacies. The arcade-style gameplay keeps players engrossed with regular updates, fresh seasons, and eventful matches. The innovative “squad system” offers an avenue for enthusiasts to support their preferred NFL franchises, while simultaneously collaborating and competing with peers.

A noteworthy aspect is the game’s blockchain marketplace, facilitated by Mythical's platform. Players can trade and sell digital collectibles conveniently listed as ‘Rivals credits.’ Furthermore, these credits align with the in-app purchase guidelines of major app stores. Mythical Games also has visions of launching a bidding mechanism, further amplifying user interactivity.

https://twitter.com/playmythical/status/1695113788289163731?s=20

Despite its recent soft launch in April, "NFL Rivals" has already gained significant traction, recording over 2 million downloads and hosting 15 million matches. As the 2023 NFL season looms, the Miami Dolphins have inked a partnership with NFL Rivals, signalling the game's potential influence on the league and its fanbase.

Story 3: Doodles and Crocs Unveil Exclusive Footwear and Digital Collaboration

Doodles, a leading Web3 lifestyle and entertainment brand, has announced a ground-breaking partnership with Crocs, the renowned casual footwear company. This collaboration seeks to fuse physical fashion products with the innovative digital world harmoniously.

https://twitter.com/JJpencils/status/1696680343921971489?s=20

Central to their product line is the Doodles x Crocs Classic Clog, coupled with unique Jibbitz charms designed by Burnt Toast, Doodles' co-founder. An added layer of exclusivity stems from the included “Crocs Box” digital collectible with each purchased bundle. Julian Holguin, CEO of Doodles, expressed his enthusiasm for this partnership, noting how naturally their styles meld with the Crocs ethos.

Further enhancing the buying experience, the Crocs Box collectible gifts owners access 2 Doodles Wearables and a Beta Pass, leading them to Doodles’ Stoodio—a virtual space for customising Doodles characters. This digital studio allows enthusiasts to embellish their avatars with newly minted Crocs wearables, crafted with varying degrees of rarity by Doodles' creative team.

The collection will become available on the doodles.app platform on August 29, with a special early-bird offering for Doodles' Original Collection digital collectible holders a day earlier.

This partnership marks significant milestones for both brands. For Crocs, it represents a bold leap into the Web3 domain, transcending traditional market boundaries. Meanwhile, Doodles edges closer to achieving mainstream visibility, benefiting from the collaboration's collective innovation and dedicated fanbase synergy.

Story 4: Pudgy Penguins Debuts Igloo Fashion Brand

Pudgy Penguins, renowned in the NFT arena, is taking a bold stride into the mainstream fashion industry with its new brand, Igloo. This foray signifies a conscious shift to reach a broader demographic, transcending their already established presence in the NFT realm. Upon unveiling Igloo, the brand witnessed a surge in online anticipation, amassing significant engagement metrics in mere moments.

https://twitter.com/pudgypenguins/status/1695166642316025863?s=20

Igloo's mission goes beyond merely capturing a larger consumer segment. The brand, while deeply entrenched in Miami's vibrant aesthetic, channels its creative energies from the influential cityscape of Los Angeles. The fashion offerings promise daily wear comfort combined with a style quotient that echoes the brand’s vibrant inspirations. Yet, the true essence of Igloo transcends the physical designs. Each piece encapsulates a sincere message of positivity, reflecting values of empathy, compassion, and mutual respect.

Central to Igloo’s ethos is the tagline: “Nice as a Way of Life.” This sentiment intends to serve as a continual nudge, prompting individuals to lead lives of kindness, openness, and genuine connection. By choosing to wear Igloo, individuals are not just making a fashion statement but are also becoming ambassadors of a brighter, more positive world. This launch solidifies Pudgy Penguins' intent to bridge the gap between digital art enthusiasts and fashion lovers, merging two worlds with a unified message of positivity.

Story 5: MoonPay Launches Venture Division For Web3 Startups

MoonPay, recognised for developing reliable payment ecosystems within the crypto domain, has announced the initiation of its new venture arm—MoonPay Ventures. This strategic move is designed to bolster fledgling startups in Web3, gaming, and fintech. The firm will allocate investments anywhere from $100,000 to $1 million, focusing predominantly on seed and Series A fundraising rounds.

https://twitter.com/moonpay/status/1696528403787288682?s=20

MoonPay's venture division already showcases an impressive portfolio, featuring over 25 businesses such as BCB Group, Ledger, and Mythical Games. Given MoonPay's stellar valuation of $3.4 billion and expansive clientele exceeding 5 million, the move further cements its resolve to lead in the ever-evolving tech landscape.

The company's mobile app, launched in May, offers a comprehensive platform for Bitcoin enthusiasts across 130 countries, facilitating transaction tracking and price history. Abhay Mavalankar, VP of corporate development and investments at MoonPay, emphasised that the investment strategies of MoonPay Ventures would be steered by a distinct "commercial ROI" approach. Rather than a set fund amount, the emphasis will be on catalysing the ecosystem’s growth.

Mavalankar accentuated the importance of the teams that spearhead these startups, valuing their execution skills and user experience delivery capabilities. This initiative by MoonPay is a testament to its commitment to Web3's ethos and innovators shaping the future. As MoonPay Ventures takes off, its aim isn't just financial backing but also facilitating growth aspects for its portfolio firms, promising a brighter, tech-driven future.

Story 6: BNB Chain Joins Forces with Ethlas for Web3 Gaming Integration

Ethlas, a noteworthy Web3 gaming innovator from Singapore, has officially announced its collaboration with BNB Chain. As BNB Chain celebrates its third year, gamers are invited to revel in this milestone by diving into a BNB-themed challenge in Ethlas' popular battle royale game, Battle Showdown. This game is distinctively known for its integration with over 30 major NFT brands.

https://twitter.com/BNBCHAIN/status/1696794892532355203?s=20

The collaboration promises a novel game mode that orbits around BNB. Players will be introduced to a new character symbolic of the BNB Chain. Furthermore, exclusive BNB NFTs will be available for minting directly via the game's mobile application, free of charge.

BNB Chain, earlier in 2023, voiced its intention to invest significantly in Web3 gaming. Its aim? To evolve as a community-centric, decentralised entity, distinct from Binance. The chain emphasises on catering to retail markets, developers, and assisting the shift of Web 2 entities to Web3.

This innovative partnership with Ethlas is more than just a gaming collaboration. It's an endeavour to smoothly usher in the next billion users into the world of Web3, encapsulating on-chain Web3 activities within a familiar gaming setting. Elston Sam, Co-founder of Ethlas, reflected a high spirit regarding this joint venture, highlighting a mutual vision centred on Web3 interoperability.

BNB Chain's leadership, particularly Chief Scientist V and Chief Ecosystem Pilot K, also conveyed their enthusiasm for this anniversary collaboration, projecting a bright, decentralised future.

Story 7: F1 Dutch GP Debuts Ticket-Linked Digital Collectibles for Fans

To amplify the experience for its fans, the Formula One Dutch Grand Prix (held from August 25 to 27) has unveiled a unique offering: ticket-linked digital collectibles available through the Dutch GP app. Teun Verheij, Dutch GP's Head of Marketing, expressed this move as a strategy to immerse fans deeper into the event and grant them a memorable keepsake of their race festival experience.

These exclusive digital collectibles provide an intricate showcase of the Zandvoort racetrack’s significant sections and various unique features of the race. For ease of access, ticket holders can simply claim these collectibles via the dedicated app. Uniquely, each collectible is associated with a specific segment of the track.

Behind this initiative stands the ticketing giant, GET Protocol, aiming to weave Web3 technology effortlessly into the fan experience. They've skillfully integrated these collectibles into the existing Dutch GP app, ensuring even those unfamiliar with the technical aspects can partake.

The fan experience reaches a crescendo on race day as these collectibles divulge hidden images, display precise track coordinates, and undergo real-time updates. As a special gesture for the Zandvoort circuit’s 75th anniversary, a select 75 fans will be bestowed with an extra exclusive collectible.

This endeavour by the Dutch GP not only mirrors F1’s burgeoning interest in Web3 technology, as seen by their past affiliations with crypto sponsors and NFT campaigns by racing teams, but also underscores their commitment to revamping fan engagement.

Story 8: SuperRare Labs' Rare Protocol Reinvents NFT Curation and Discovery

On August 29, SuperRare Labs launched the Rare Protocol on the Ethereum mainnet, set to redefine the Web3 curation landscape. This protocol, open to all, goes beyond SuperRare users, aiming to strengthen the Web3 creator economy by adding an on-chain layer for curation, reputation, and discovery.

https://twitter.com/SuperRareJohn/status/1696873536072089991?s=20

The challenge with Web3's "art for all" mantra has been the difficulty in navigating genuine NFT discovery and maintaining authenticity amidst an overwhelming array of options. The Rare Protocol's solution is an open curation system featuring 'Curation Staking'. Participants can authenticate another user by staking their native RARE tokens, facilitating creator discovery and fostering deeper ecosystem relationships.

Central to the Protocol are Community Pools and Curated Lists. Using the $RARE token, individuals can stake on artists, joining the artist's Community Pool, which champions the artist's journey. As artists make sales, rewards get distributed to both the community pool and the stakers. This incentivises talent discovery and evens out the creative landscape. Meanwhile, Curated Lists provide an on-chain record of staker-endorsed artists, interlinking to create a cohesive web that revolutionises art discovery.

The co-founder of SuperRare Labs, Jonathan Perkins, lauds Rare Protocol as a pivotal force in enhancing NFT curation and discovery. By introducing a peer-to-peer token system, the Protocol aims to amplify the NFT market dynamics, fostering community and artist relationships, and streamlining capital pathways, ushering in a transformative phase for the Web3 creator ecosystem.

Thank you for reading this week's edition of the No Standing Weekly Web3 Recap. We hope you found it informative and enjoyable. If you're not already a subscriber, be sure to sign up to receive our newsletter every week and stay up to date on the latest and greatest in the world of Web3. We'll see you next week with even more news and updates! Thanks for reading, and we look forward to bringing you the best in Web3 content.

If you missed the news this week, we've got you covered. Here are the highlights and latest developments in blockchain technology, new projects, events, and more. Stay up to date on all things Web3 by subscribing to our newsletter, and let us know if there's anything you'd like to see covered in future issues.

TLDR

We understand your time is precious, so we've trimmed the fat and distilled each news piece to its essence. We've provided the full stories below for those looking to delve deeper. Let’s get you up to speed, one summary at a time.

Story 1: Friend.tech, a decentralised social media app, has garnered over 100,000 users in less than a month. The on-chain social app, which sells shares of social media profiles, has seen 1.3 million transactions since its launch.

Story 2: Japanese entertainment giant Square Enix collaborates with Polygon for a unique Web3 experience named 'Symbiogenesis'. This gamified NFT project, launching in spring 2023, allows players to trade and engage with a virtual storyline.

Story 3: Shopify is integrating Solana Pay, a Web3-native payment solution, allowing merchants real-time access to funds and enhanced digital storefront capabilities. Built by Solana Labs, Solana Pay offers high-speed transactions and near-zero fees.

Story 4: Yuga Labs' CEO highlighted the company's shift from primarily gaming to becoming a significant influencer in the NFT cultural landscape. This transformation emphasises community, creator support, and redefining NFT ownership experiences.

Story 5: OpenSea, a dominant NFT platform, has revised its creator fee strategy, introducing optional fees on secondary sales. This move, aligning with DeFi principles, challenges traditional notions of digital ownership and artist royalties.

Story 6: YG Plus announced Blackpink's innovative fan engagement initiative, "BLACKPINK THE PALACE" on Roblox. Launching on August 25th, this project offers fans an immersive digital universe, celebrating the K-pop group's iconic moments and style.

Story 7: Magic Eden collaborates with Polygon, dedicating $1 million to support innovative NFT projects. This partnership offers financial backing and mentorship, aiming to foster unique, scalable NFTs within the Polygon ecosystem.

Story 8: Unstoppable Domains introduces encrypted messaging for its Web3 domain users. Integrated with XMTP, it allows communication across platforms like Lens and Coinbase Wallet, enhancing Web3 domain utility and promoting decentralised communication.

Story 1: Friend.tech Fetches 1.3M Transactions in Under a Month

Launched less than a month ago, Friend.tech is revolutionising the decentralised social media landscape. The platform has already attracted over 100,000 users and processed an impressive 1.3 million transactions. Unlike traditional social media, Friend.tech offers a unique proposition, it sells shares of social media profiles and operates with social tokens. In just 24 hours, the platform earned $1.42 million in fees, making it the third-most profitable crypto platform.

https://twitter.com/BuildOnBase/status/1691941354405020110?s=20

The app operates on Base, Coinbase's layer-2 network, and has already generated over $2 billion in revenue from fees. The concept isn't entirely new; token-powered social media apps have been around, with tokens offering incentives or benefits to holders. However, Friend.tech's rapid growth and adoption set it apart.

Users grant the app permission to create shares on a smart contract linked to their account on X (previously Twitter). These shares or social tokens can be purchased by other users, granting them access to group chats and direct messages. Additionally, the platform offers insights into trending users and an activity feed for owned shares. Despite its popularity, Friend.tech is currently invite-only, requiring a referral code for sign-up. As of August 21, the platform recorded over 80,000 unique buyers and 30,000 unique sellers. However, the presence of trading bots remains a concern for some users.

Story 2: Square Enix Partners with Polygon for Gamified NFT Experience

Square Enix, a leading Japanese entertainment company, has announced a partnership with the Polygon network to introduce a groundbreaking Web3 experience. The initiative, titled 'Symbiogenesis', is a digital collectible art collection that takes the form of gamified NFTs. Initially announced in November of the previous year, the project is set to launch its sale of 10,000 NFTs in the spring of 2023.

https://twitter.com/0xPolygonLabs/status/1625871219261308928?s=20

Players can utilise the collected digital art as profile pictures and even as characters within the game's evolving storyline. The unique aspect of this art is its ability to evolve based on the strategic decisions made by players. Square Enix emphasises that 'Symbiogenesis' is not just about collecting art; it's an immersive experience where the art is intrinsically tied to a virtual, turn-based adventure.

Naoyuki Tamate, the producer of Symbiogenesis at Square Enix, highlighted the project's focus on community building and trading. The collaboration with Polygon was chosen due to its high transaction speeds, minimal gas fees, and user-centric design.

An intriguing feature of the game is the ability for players to replicate and trade their art, fostering a more interactive community. In a climactic twist, only three players will be chosen for the final "World Mission", where they will determine the game's ending and the fate of its virtual world.

This move by Square Enix signifies its commitment to the burgeoning Web3 space, with several blockchain-based games in its pipeline. The growing interest in Web3 gaming projects is evident, with venture capital investments reaching approximately $1.5 billion.

Story 3: Shopify Adopts Solana Pay for Web3-native Payment Solutions

Shopify, a leading e-commerce platform, has announced its collaboration with Solana Pay, introducing a cutting-edge Web3-native payment solution. This integration aims to provide merchants with immediate access to their funds, eliminating the need for intermediaries and enhancing their digital storefront's capital, liquidity, and liability protection.

https://twitter.com/solana/status/1694336131599393186?s=20

Developed by San Francisco-based Solana Labs, Solana Pay operates on the decentralised Solana network. It stands out for its rapid transaction speeds, negligible fees, and sustainability. The platform has already gained traction in the industry, assisting companies like MonkeDAO, MadLads, Helius, and Solana’s merch store in integrating Web3-native payment solutions.

For Shopify's vast user base, this integration signifies more than just a new payment method. Solana Pay eradicates bank fees, chargebacks, and holding times, facilitating direct payment settlements using USD stablecoins, which remain unaffected by market fluctuations. With a presence in over 75 countries and trusted by major brands like Mattel, Netflix, and Supreme, Shopify's move to embrace Solana's decentralised platform indicates a significant shift in e-commerce. This partnership paves the way for a seamless Web3-native payment experience, ensuring sustained revenue and innovative growth.

Story 4: Yuga Labs Transitions from Gaming to NFT Cultural Catalyst

In a recent discussion on Farokh’s Spaces show, Yuga Labs’ CEO provided insights into the company's evolving direction. Once primarily recognised as a gaming entity, Yuga Labs is now positioning itself as a pivotal force for cultural change within the blockchain and NFT community. This change mirrors the innovative spirit seen in entities like the Bored Ape Yacht Club.

https://twitter.com/waleswoosh/status/1694378930629656906?s=20

The CEO stressed that Yuga Labs' identity extends beyond gaming. It's now a community-focused organisation that aims to craft a unique cultural narrative, intertwining technology and art within the blockchain environment. This broader perspective means Yuga Labs is championing creators, advocating for their royalties, and fostering an environment where creators and collectors can come together. This collaboration aims to reshape the understanding of ownership and interaction in the NFT world.

One of the company's ambitious visions involves the renowned Cryptopunks. Yuga Labs sees potential collaborations with museums and is working on a history book detailing Cryptopunks' journey, emphasising its growing cultural importance.

Yuga Labs' new direction challenges the traditional view of NFT holders, promoting them as active contributors to the value creation process rather than just passive consumers. This forward-thinking approach has resonated with the community, with many expressing optimism for Yuga Labs' understanding and commitment to the ever-evolving NFT ecosystem.

Story 5: OpenSea Changes Creator Fees, Sparks Debate in NFT Community

OpenSea, a leading figure in the NFT ecosystem, has announced a significant shift in its approach to creator fees. Initially, the platform's vision was to enforce creator fees on secondary sales across Web3 platforms. However, challenges in achieving ecosystem-wide opt-in led to a change. Starting August 31, new collections on OpenSea will have optional creator fees for secondary sales. While this aligns with certain DeFi principles, it contrasts with the traditional concepts of royalties and digital ownership that have been foundational to the NFT movement.

https://twitter.com/opensea/status/1692224333551186379?s=20

Historically, one of the NFT revolution's appeals has been the potential for artists to earn royalties from secondary sales, reinforcing the idea of digital ownership. OpenSea's new strategy could dilute this principle, potentially affecting the relationship between artists and collectors and raising concerns about artists' long-term sustainability in the NFT space.

Tech industry veteran Mark Cuban voiced his concerns about OpenSea's decision, particularly the platform's move away from collecting and distributing royalties. He views this as a potential trust-eroding step that could negatively impact the broader industry.

While OpenSea's new approach emphasises choice and flexibility in creator fees, it underscores the ongoing challenge of balancing emerging DeFi ideals with the traditional mechanisms that have driven the NFT sector's growth. As the NFT world continues to evolve, maintaining harmony between innovation and foundational values will be crucial for the ecosystem's continued success and credibility.

Story 6: Blackpink Unveils Immersive Fan Experience on Roblox "BLACKPINK THE PALACE”

In a groundbreaking move, YG Plus, under YG Entertainment, has unveiled that global K-pop sensation, Blackpink, is set to introduce "BLACKPINK THE PALACE" on Roblox. This immersive fan experience releases on August 25, aiming to provide the group's dedicated fanbase, known as Blinks, a unique virtual journey. Following their historic achievement as the first Asian artists to headline Coachella Festival in 2023 and amassing 90 million YouTube subscribers, Blackpink continues to break barriers.

https://twitter.com/ygselect/status/1693820288235131331?s=20

"BLACKPINK THE PALACE" is designed as a vibrant hub for Blinks worldwide, allowing them to dive deep into a digital realm inspired by the band. Within this virtual palace, fans can interact, explore, and enjoy exclusive content that resonates with the band's legacy. Highlights include spaces inspired by Blackpink's memorable music videos, digital fashion collections, and signature dance routines. This initiative, crafted in partnership with metaverse studio Karta, promises fresh content throughout the year.

Fans also have the opportunity to acquire Blackpink's iconic outfits and emotes for their avatars, deepening the bond between the artists and their followers. Hyojung Lee, Head of IPX Division at YG PLUS, expressed excitement for the launch, emphasising the chance for fans to engage with avatars of all Blackpink members. To mark the launch, early visitors to "BLACKPINK THE PALACE" will receive an exclusive Roblox badge.

Story 7: Magic Eden Partner with Polygon to Launch $1M Fund for NFT Creators

Magic Eden, a prominent player in the NFT space, has announced a significant partnership with Polygon, a leading blockchain platform. Together, they're launching a $1 million fund dedicated to backing visionary creators keen on developing groundbreaking NFT projects on the Polygon network. This initiative goes beyond financial support; selected creators will benefit from Magic Eden’s mentorship program, gaining insights and guidance to refine and enhance their projects.

https://twitter.com/MEonPolygon/status/1692227357556290043?s=20

The primary objective of this collaboration is to financially support NFT projects specifically designed for the Polygon ecosystem. This move is part of a larger strategy to amplify the presence and impact of NFTs within Polygon's thriving environment. Magic Eden stresses the importance of supporting artists, especially in the competitive and often challenging NFT market.

To qualify for funding, projects will be evaluated based on three key criteria: their uniqueness, potential for scalability, and capacity to introduce transformative changes in the NFT landscape.

While Magic Eden originally emerged within the Solana ecosystem, it's steadily expanding its reach as a multichain marketplace. As of November 2022, Magic Eden began its expansion by incorporating support for Polygon NFTs, allowing users to mint and trade on the platform. Given Polygon's growing reputation as a hub for Web3 gaming and various decentralised applications, this partnership underscores Magic Eden's commitment to fostering quality and innovation in the NFT world.

Story 8: Unstoppable Domains Launches Encrypted Messaging for Web3 Domain Users

Unstoppable Domains, a prominent player in the Web3 domain space, has unveiled its latest feature, encrypted messaging. Announced earlier in March, this new addition allows users of any Web3 domain offered by Unstoppable to send encrypted messages to one another. A significant aspect of this feature is its interoperability with the Extensible Message Transport Protocol (XMTP), enabling domain holders to communicate seamlessly with users on XMTP-enabled platforms, including popular apps like Lens and Coinbase Wallet.

https://twitter.com/unstoppableweb/status/1694379048963887363?s=20

Lisa DeLuca, Senior Director of Engineering and Product at Unstoppable Domains, emphasised the importance of this development, noting its potential to make Web3 domains more functional and accessible to a broader audience. Unstoppable Domains has been at the forefront of enhancing domain utility, having previously introduced a single sign-on service for Ethereum and Polygon applications and promoting the use of decentralised websites.

The new messaging feature isn't just about communication; it's about decentralised communication. Unlike traditional Web2 messaging apps like WhatsApp, Unstoppable Messaging allows users to interact without sharing personal details like phone numbers or emails. It also incorporates essential features like blocking and notification management.

DeLuca envisions this messaging feature as a tool to foster community building within Web3, especially among NFT enthusiasts. With the ability to attach badges to profiles, users can easily identify and connect with others sharing similar interests in specific NFT projects. While the initial focus is on consumer messaging, plans are underway to enable decentralised apps and businesses to send bulk messages to their communities, further expanding the platform's capabilities.

Thank you for reading this week's edition of the No Standing Weekly Web3 Recap. We hope you found it informative and enjoyable. If you're not already a subscriber, be sure to sign up to receive our newsletter every week and stay up to date on the latest and greatest in the world of Web3. We'll see you next week with even more news and updates! Thanks for reading, and we look forward to bringing you the best in Web3 content.

If you missed the news this week, we've got you covered. Here are the highlights and latest developments in blockchain technology, new projects, events, and more. Stay up to date on all things Web3 by subscribing to our newsletter, and let us know if there's anything you'd like to see covered in future issues.

TLDR

We understand your time is precious, so we've trimmed the fat and distilled each news piece to its essence. We've provided the full stories below for those looking to delve deeper. Let’s get you up to speed, one summary at a time.

Story 1: McDonald’s introduces Grimace NFTs after the Grimace Shake trend on TikTok. Limited to Singapore, these unique "soulbound" NFTs can't be traded. Claimable via McDonald's Singapore app, they mark McDonald’s growing interest in crypto.

Story 2: Adidas and BAPE release a limited-edition Triple-White Forum 84 BAPE Low sneaker with an NFT "digital twin." Only 100 Ethereum NFTs, redeemable for the actual sneakers, will be auctioned on the Adidas Collect platform.

Story 3: Coca-Cola presents its first-ever NFT collection on Coinbase’s Base during the "Onchain Summer" event. Merging classic artworks with the iconic bottle, the collection offers a limited minting window with NFTs priced between 0.0011 to 0.014 ETH.

Story 4: Bitcoin Frontier Fund has launched its first accelerator for Ordinals under Trevor Owens' guidance. Startups can secure a $100,000 seed investment, and the fund, initially supporting Stacks ventures, now prioritises Ordinals-based projects.

Story 5: Parallel, an innovative trading card game, integrates NFTs into its gameplay. Developed by experts from Blizzard and Riot, it offers an immersive experience, allowing players to own, trade, and earn within a thriving onchain ecosystem.

Story 6: Immutable and Polygon Labs trial their latest Immutable zkEVM solution tailored for Web3 game developers, promising lower costs, increased scalability, and Ethereum smart contract compatibility, aiming to revolutionise blockchain gaming.

Story 7: CBS Studios secures the rights to the "Star Trek Continuum" NFT collection. Following USPTO approval, they can now offer digital crypto collectibles, including art and video clips, from the iconic Star Trek series.

Story 8: On August 24th, SnowFro presents "Heart + Craft," a unique initiative combining digital NFT art with their physical counterparts. This collaboration offers heart-shaped designs, each of which can be manifested in tangible form.

Story 1: McDonald's Releases Exclusive Grimace NFTs

In a captivating twist for Grimace enthusiasts, McDonald's is venturing deeper into the realm of digital assets by launching exclusive Grimace NFTs. This move comes hot on the heels of the viral Grimace Shakes that took TikTok by storm. However, these NFTs come with a unique twist: they are "soulbound", meaning they cannot be traded after minting. This ensures that they remain treasured keepsakes for those fortunate enough to claim them.

https://twitter.com/onPolygon_/status/1691934445882798569?s=20

Slated for release on August 21, McDonald's Singapore will offer a limited 2,000 unique NFT collectibles, each showcasing Grimace in varied expressions and accessories. And while these NFTs are absolutely free, there's a catch. Only those using the McDonald's mobile app in Singapore will be able to stake a claim. Furthermore, the process requires connecting your wallet to the Ethereum mainnet to mint these digital tokens.

The move isn't McDonald’s first foray into the digital asset space. They've previously created a virtual realm in the metaverse game, The Sandbox, located in Hong Kong and even ventured into NFTs with the release of a McRib sandwich token in the U.S. Drina Chee from McDonald's Singapore echoes the brand's enthusiasm about blending the iconic Grimace with the digital age.

Story 2: Adidas and BAPE Reveal Limited NFT Sneakers With Metaverse Digital Twins

In a blend of traditional fashion and futuristic tech, Adidas Originals and BAPE have teamed up for a remarkable limited-edition sneaker: the Triple-White Forum 84 BAPE Low. What makes this collaboration unique is its pairing with a "digital twin" NFT version, allowing owners to potentially sport their kicks in the metaverse.

https://twitter.com/adidasoriginals/status/1691359070815449089?s=20

This initiative is supported by the Adidas /// Studio (Three Stripes Studio) and will harness the Adidas Collect platform for auctioning. Notably, this is Adidas' debut in using an auction format for an NFT-centric drop. Interested enthusiasts can vie for one of the 100 Ethereum NFTs that, once owned, can be swapped for a physical pair of these exclusive sneakers.

Speaking of design, the sneakers feature BAPE's signature shooting star motif and the iconic "A Bathing Ape" logo rendered in shiny metallic silver foil. Each shoe also contains an NFC chip, cleverly tucked into the left tongue, allowing its wearer to access an NFT-based certificate of authenticity with a simple smartphone scan.

Owners who redeem their access pass NFTs for the sneakers will also be gifted a "digital twin" Ethereum NFT. This digital version is interoperable with Adidas' ALTS avatar project, suggesting a virtual realm where owners can show off their new footwear. The auction, celebrating BAPE’s 30th anniversary, will span from August 22 to August 25, with the actual sneaker and its digital counterpart available for redemption by the end of September.

Story 3: Coca-Cola Debuts NFT Art Collection on Coinbase's Base Platform

Coca-Cola is taking a monumental leap into the digital realm, unveiling its pioneering NFT collection on Coinbase’s Base platform as part of the anticipated "Onchain Summer" event. This novel collection fuses both classic and contemporary art pieces, all of which seamlessly integrate the emblematic Coca-Cola bottle, offering a fresh digital perspective to art and brand enthusiasts.

https://twitter.com/coinbase/status/1690763490674503680?s=20

Coinbase, in its announcement, highlighted the Global Masterpiece campaign's role, a creative endeavour that saw Coca-Cola collaborating with renowned artists to craft this unique collection. The range features globally recognised masterpieces, including the likes of "The Scream" by Edvard Munch and "Girl with a Pearl Earring" by Johannes Vermeer, standing side-by-side with modern pieces from artists such as Aket and Vikram Kushwah. This artistic blend showcases Coca-Cola's dedication to melding tradition with present-day innovation.

With the NFT minting process in full swing, art fans have a limited window to secure a piece of this digital art revolution. The pricing is set in a way to be inclusive, catering to both seasoned collectors and newcomers to the NFT scene.

Coca-Cola's foray into NFTs represents the potential of digital transformation for legendary brands, allowing them to breathe new life into their rich histories. As the minting process nears its end, the anticipation grows, signifying a pivotal moment in the nexus of brand legacy, digital innovation, and artistry.

Story 4: Bitcoin Frontier Fund Launches Accelerator Program for Ordinals Startups

On August 15, 2023, under the leadership of Trevor Owens, host of the Ordinals Show and Stacks Advisor, the Bitcoin Frontier Fund announced its maiden accelerator program specifically for Ordinals. Startups that align with this accelerator are slated to benefit from an enticing seed investment of $100,000.

https://twitter.com/TO/status/1691127171434385408?s=20

Historically, this fund was known as “Stacks Ventures,” with its primary aim being the support and promotion of the Stacks ecosystem projects along with the advocacy for other layer-2 Bitcoin solutions. However, a change in the wind was evident with the introduction of the Ordinals protocol, a brainchild of Casey Rodarmor. The fund's emphasis has distinctly shifted to Ordinals and associated protocols that are integrated closely with the blockchain's base layer.

Until now, the Bitcoin Frontier Fund has accumulated a commendable $6.95 million, aimed at strengthening Bitcoin-centric startups. Notably, major investors like Muneeb Ali and the Stacks Foundation support this endeavour. The fund is now widening its horizons to back Ordinals infrastructure companies, with frontrunners being Gamma, Xverse, and Liquidium.

The potential of the Ordinals protocol cannot be understated. It revolutionises the means to denote Satoshis, Bitcoin's smallest unit, facilitating the effortless tracking of data linked with "ordinal" Satoshi transactions. This innovation paves the way for NFT-like capabilities on the Bitcoin platform, and the potential for creating novel token standards on Bitcoin is being explored. As the broader NFT market sees a decline, investments in Ordinals infrastructure show promise, validated by Xverse's impressive $5 million funding round. The fund is gearing up for its next investment phase in Ordinals initiatives by the end of 2023, with applications currently open till September 15.

Story 5: Parallel is Merging NFTs with Traditional Card Games for Future Gaming

Parallel stands as a beacon in the rapidly evolving NFT gaming arena. At its core, it's a pioneering trading card game where every card doubles as an NFT, ensuring real ownership and enhancing the gaming experience. This revolutionary game is the brainchild of industry veterans from prominent gaming titans like Blizzard and Riot.

Since its nascent pre-launch NFT sales in 2021, Parallel's ascendancy in the gaming world has been both steadfast and impressive. Its immense popularity is underscored by the staggering $150M trading volume, making it a standout in the NFT collection category. Even in the fickle world of NFTs, where market dynamics are notoriously volatile, Parallel showcased resilience by raking in $1.3M from NFT avatars sales in July during a downturn.

https://twitter.com/ParallelTCG/status/1690030305829163008?s=20

The game's ecosystem is further enhanced by its native token, $PRIME. With the recent beta launch, players delve into a gripping storyline set in a post-apocalyptic future, choosing factions and navigating through 1v1 PvP duels. These matches, while entertaining, also have an economic dimension – the ranked mode allows players to earn $PRIME, enhancing the competitive spirit.

But Parallel isn’t just a game with blockchain benefits, it’s a top-tier gaming experience in its own right. Smooth interfaces, captivating visuals, and immersive storylines place it on a pedestal with major card game titles. Through NFT integration, the game acquires a unique dimension, blending genuine ownership with the joy of gameplay. As it gears up for an official launch, it promises a free-to-play model, setting the stage for even more gamers to immerse themselves in this groundbreaking NFT gaming world.

Story 6: Immutable and Polygon Trial New Scaling for Web3 Game Developers

Immutable, in collaboration with Polygon Labs, is pioneering the future of Web3 gaming with the public testing of their novel solution, Immutable zkEVM. This cutting-edge technology is aimed squarely at the requirements of Web3 game developers, providing a blend of low costs, scalability, enterprise-level security, and compatibility with Ethereum smart contracts.

https://twitter.com/0xPolygonLabs/status/1691243935509745664?s=20

Immutable's CTO and Co-founder, Alex Connolly, heralds this as a game-changer for blockchain gaming. Established in 2018, Immutable has been at the forefront of Web3 gaming on Ethereum. With a robust team and significant investment from industry giants like Coinbase, BITKRAFT Ventures, and others, Immutable has consistently delivered innovations like Immutable X and Immutable zkEVM to the Ethereum community.

Immutable’s gaming studio also boasts successful ventures like the NFT trading-card game, "Gods Unchained." Moreover, their active projects, such as the mobile RPG "Guild of Guardians," and partnerships with games like MetalCore, Eyeball Pool, and Rune Realms, underline their pivotal role in the Web3 gaming space.

For game developers, this means unprecedented access to a comprehensive toolkit through the Immutable zkEVM Testnet. This includes APIs, SDKs, and more, which promise to revolutionise user onboarding, purchasing experiences, and asset liquidity. With developers now able to migrate existing smart contracts directly onto the Immutable zkEVM Testnet, the industry waits with bated breath to witness whether this truly becomes the "Holy Grail of Ethereum scaling," fulfilling the dual promise of enriching game experiences while ensuring fair compensation and reduced costs.

Story 7: CBS Studios Lands ‘Star Trek Continuum’ NFT Collection Rights

A significant move in the world of digital collectibles, CBS Studios has successfully acquired rights to the name “Star Trek Continuum” for the use of Non-fungible Tokens (NFTs) and associated crypto collectibles. This milestone not only solidifies the position of CBS Studios in the evolving digital marketplace but also further cements the iconic Star Trek series' place in modern pop culture.

https://twitter.com/KondoudisLaw/status/1689272421478436864?s=20

This development follows approval from the United States Patent and Trademark Office (USPTO), allowing CBS Studios to utilise the esteemed "Star Trek" moniker for all NFTs and related crypto collectibles within the Continuum series. This endeavour, initially set in motion by CBS in April, witnessed the character mark for the Star Trek franchise being officially registered by early August.

Furthermore, CBS Studios is poised to establish an online marketplace to facilitate the trade of these novel digital assets. Enthusiasts and collectors can soon expect authenticated NFTs featuring art images, video clips, and other digital collectibles from the beloved series. An added advantage is the provision for users to personalise these NFTs, thereby offering a heightened level of engagement and customisation. Leveraging blockchain technology, the platform will also support the buying, selling, and trading of these digital art pieces and videos, marking a new chapter in the longstanding Star Trek legacy.

Story 8: SnowFro's "Heart + Craft" is Bridging Digital NFTs with Tangible Art

In an endeavour to blend the worlds of digital and physical art, SnowFro, in collaboration with Jordan Lyall, is set to introduce the "Heart + Craft" project on Prohibition Art. Launching on August 24th, this isn’t just another NFT; it's a creative fusion that signifies SnowFro's commitment to enhancing the NFT space.

https://twitter.com/ArtOnBlockchain/status/1691559611269067047?s=20

The heart of the project lies in its heart-shaped designs, deeply inspired by Zelda's iconic heart container. Each artwork is not just a visual delight in the digital realm but also holds the potential for physical existence. Art enthusiasts can decide whether to treasure the digital or the tangible version more. Interestingly, this initiative draws on SnowFro's past work, echoing the Friendship Bracelets project with MacTuitui, where each digital piece came with guidelines to recreate it physically.

The "Heart + Craft" project uniquely intertwines the digital and tangible art realms. Rarity hinges on the intricacy of crafting the physical piece, encouraging users to step away from screens and engage in hands-on creativity. This art-making process becomes a therapeutic puzzle-like activity. Additionally, the initiative revolutionises digital art distribution by pairing a digital artwork purchase with real-world crafting materials. Aimed at inclusivity, the project offers an ideal avenue for family interactions and presents a friendly gateway into the NFT world.

Furthermore, the charitable angle ensures that a portion of the proceeds uplifts the arts. Ultimately, "Heart + Craft" is SnowFro's testament to the beautiful synergy between the tactile and virtual art worlds.

Thank you for reading this week's edition of the No Standing Weekly Web3 Recap. We hope you found it informative and enjoyable. If you're not already a subscriber, be sure to sign up to receive our newsletter every week and stay up to date on the latest and greatest in the world of Web3. We'll see you next week with even more news and updates! Thanks for reading, and we look forward to bringing you the best in Web3 content.

If you missed the news this week, we've got you covered. Here are the highlights and latest developments in blockchain technology, new projects, events, and more. Stay up to date on all things Web3 by subscribing to our newsletter, and let us know if there's anything you'd like to see covered in future issues.

TLDR

We understand your time is precious, so we've trimmed the fat and distilled each news piece to its essence. We've provided the full stories below for those looking to delve deeper. Let’s get you up to speed, one summary at a time.

Story 1: PayPal has unveiled its dollar-backed stablecoin, $PYUSD, an ERC-20 token on the Ethereum blockchain. This marks the first major U.S. financial company's entry into the stablecoin market, furthering PayPal's crypto integration journey.

Story 2: Coinbase has introduced its Ethereum Layer 2 network, Base Mainnet, aiming to power decentralised applications. With over $142 million in total value locked, Base will host 100+ dapps and avoid introducing native tokens.

Story 3: Pudgy Penguins introduces the "Left Facing" collectible, a limited-edition NFT based on the unique Left Facing Pudgy Penguin #6873. Partnering with NTWRK and SASOM, they aim to reach traditional collectors and expand their brand.

Story 4: VeeFriends and Reebok announce a limited edition sneaker collaboration, the VeeFriends Aspiring Alpaca Classic Nylon. Inspired by the VeeFriends character and Reebok’s iconic design, the sneakers merge '80s nostalgia with modern sneaker culture.

Story 5: Amazon Prime has partnered with the NFT game, Mojo Melee, built on Polygon. Prime subscribers can now access exclusive NFT giveaways and in-game currency through the Amazon Prime Gaming Portal for six months.

Story 6: Renowned digital artist Beeple has purchased his first-ever profile picture (PFP) NFT, CryptoPunk #4593, for $208,000 USD. This significant acquisition highlights the growing value and influence of NFTs in the digital art realm.

Story 7: Singapore's Red Cross has integrated with crypto payment gateway Triple-A, enabling donations in bitcoin, ether, and select stablecoins. This move aims to attract a new generation of tech-savvy donors.

Story 8: Wreck League, a AAA real-time PVP game, introduces crossplay between mobile and PC. Developed by nWay and Animoca Brands, it features characters from web3 projects and allows players to own unique Mech parts as NFTs.

Story 1: PayPal Introduces ERC-20 Stablecoin $PYUSD Tied to US Dollar

On August 7, 2023, PayPal announced the debut of its new dollar-backed stablecoin, named PayPal USD ($PYUSD). This ERC-20 token, issued on the Ethereum blockchain by Paxos Trust Co., represents a significant step for the American payments giant, marking the first time a major U.S. financial institution has ventured into the stablecoin space. This move follows PayPal's teaser from early 2022 and its initial foray into cryptocurrency services in 2021, which allowed users to buy, sell, and hold major digital assets.

https://twitter.com/PayPal/status/1688552795278872576?s=20

Starting August 7, PayPal users can purchase, send, convert, and fund purchases with $PYUSD. The company also confirmed the stablecoin's transferability between PayPal and certain "compatible external wallets," though specifics remain undisclosed.

PayPal's CEO, Dan Schulman, highlighted the need for a stable digital instrument linked to fiat currencies, emphasising PayPal's commitment to innovation and compliance. The $PYUSD will be backed by U.S. dollar deposits, U.S. Treasuries, and similar cash equivalents. Paxos Trust Co., its issuer, is regulated by the New York State Department of Financial Services (NYDFS) and will publish monthly reserve reports for the stablecoin.

The launch prompted discussions on stablecoin legislation, with House Financial Services Committee Chair, Patrick T. McHenry, stressing the importance of a clear regulatory framework for such digital assets.

Story 2: Coinbase Launches Base Mainnet with $142M Locked in Network

Coinbase has officially launched the Base mainnet, its Layer 2 Ethereum network, marking a significant step in its mission to drive the development of decentralised applications. This comes after an extensive period of development, culminating in a month-long launch event named Onchain Summer. Since its announcement, Base has garnered significant attention, with the total value locked in the ecosystem surpassing $142 million, a notable 52% increase from the week prior to its launch.

https://twitter.com/coinbase/status/1689321641736912896?s=20

Jesse Pollak, Coinbase’s senior director of engineering, expressed enthusiasm about the traction Base has gained even before its public debut. He envisions Base as a pivotal tool to introduce millions to the blockchain, emphasising its potential beyond just cryptocurrency transactions. At its launch, Base will support over 100 decentralised applications, some of which were developed by early-access developers.

Distinctively, Base will not follow the path of other Layer 2 networks like Arbitrum and Optimism by introducing native tokens. Pollak believes tokens can "distort" a network's purpose. By avoiding token issuance, Coinbase not only emphasises its commitment to nurturing developers but also sidesteps potential regulatory challenges. This is particularly crucial as Coinbase is currently under legal scrutiny, having been sued by the Securities and Exchange Commission for alleged unauthorised operations and trading unregistered securities. However, Pollak remains optimistic, stating that the lawsuit won't hinder Base's progress and anticipates clearer regulatory guidelines in the future.

Story 3: Pudgy Penguins Launches "Left Facing" Collectible with Strategic Partnerships

Pudgy Penguins, a prominent name in the NFT space, is back with an exciting announcement: the release of their "Left Facing" collectible, inspired by the one-of-a-kind Left Facing Pudgy Penguin #6873. This new drop represents their ambition to merge art, innovation, and technology, and to make a mark in the traditional collector market.

https://twitter.com/pudgypenguins/status/1688698526727868416?s=20

The primary goal behind this initiative is to leverage the influential Pudgy Penguins IP to disrupt the conventional collector market. By doing so, they aim to introduce a fresh cohort of collectors to the NFT world, expanding their reach beyond the Web3 ecosystem. Their vision is to establish themselves as the premier NFT website worldwide, offering insightful content that demystifies the NFT domain for their audience.

To ensure they tap into the right markets, Pudgy Penguins has forged strategic partnerships with industry giants NTWRK and SASOM. NTWRK, a dominant player in the online collectible market, offers access to millions of active users, thus broadening Pudgy Penguins' audience. On the other hand, SASOM, akin to StockX, is a Thai platform catering to collectors with a penchant for luxury items, further amplifying the brand's reach.

This expansion strategy aims to enhance the Pudgy Penguins brand without diluting its core collections. With a focus on curated products and experiences, and collaborations like those with NTWRK and SASOM, Pudgy Penguins is on a trajectory to become the face of NFTs in the collectible sector.

Story 4: VeeFriends and Reebok Unveil Limited Edition Aspiring Alpaca Sneakers

In a thrilling collaboration, VeeFriends and Reebok are set to release the exclusive VeeFriends Aspiring Alpaca Classic Nylon sneakers. This limited edition collection is inspired by one of the 283 VeeFriends characters, the Aspiring Alpaca, and is integrated with Reebok’s renowned Classic Nylon design.

https://twitter.com/veefriends/status/1687101478090297345?s=20

Gary Vaynerchuk, the creator of VeeFriends and a serial entrepreneur, expressed his enthusiasm for the collaboration, drawing on his fond memories as an ’80s kid and his love for pop culture. He reminisced about the iconic status of Reebok sneakers during the '80s and expressed his eagerness to merge the VeeFriends brand with such a significant element of pop culture.

The sneakers are designed with the original Series 1 drawing of the Aspiring Alpaca character on the tongue and feature the VeeFriends logo prominently. The design is a blend of nylon and suede overlays, offering a minimalist yet timeless appeal.

For VeeFriends token holders, this collaboration brings an exclusive opportunity. Those holding the Series 1 Aspiring Alpaca token can secure a pair of these sneakers, adding a tangible value to their VeeFriends collection.

Story 5: Amazon Prime Partners with NFT Game 'Mojo Melee' for Giveaways

In a strategic move, Amazon Prime has teamed up with Mojo Melee, a popular NFT game developed on the Ethereum scaling network, Polygon. This collaboration promises exclusive benefits for Amazon Prime subscribers, including special NFT giveaways.

https://twitter.com/WeArePlanetMojo/status/1686784927273041925?s=20

Currently, on the Amazon Prime Gaming Portal, there's an enticing offer available for Prime subscribers. Those who create a new player account on Mojo Melee can claim an exclusive package containing an NFT for the champion character, Gwyn Rockhopper, along with 885 Ore, a non-crypto in-game currency.

Mojo Melee offers a unique gaming experience, playable on web browsers and Android apps. It presents a casual take on the "auto-battler" genre, blending elements of chess and real-time strategy games, which has garnered its popularity even among non-blockchain games. The game recently launched its "Season One" content package, which remains accessible on the Amazon Prime Gaming Portal.

This six-month partnership between Amazon Prime and Mojo Melee is poised to offer intriguing opportunities for both entities. Prime subscribers stand to gain a competitive edge in the game, enjoying benefits unavailable to non-subscribers.

Amazon's foray into the NFT space isn't new. Previously, they collaborated with Mythical Games to promote the Blankos Block Party game. While there's a buzz about Amazon exploring a broader NFT marketplace, concrete plans are yet to be unveiled. Additionally, Amazon released a documentary titled "NFTMe" in December 2022, highlighting the transformative impact of NFTs on artists, collectors, and industry professionals.

Story 6: Beeple Acquires First PFP CryptoPunk for $208,000 USD in Historic Move

Beeple, the visionary artist known for selling the most expensive NFT ever, has made headlines again by acquiring his first profile picture (PFP) NFT, CryptoPunk #4593, for a staggering $208,000 USD, equivalent to about 113.7 ETH. The acquired punk is characterised by a mohawk, clown green eyes, and a red clown nose. This acquisition is particularly noteworthy as Beeple had previously mentioned his interest in owning a punk, marking his first foray into the PFP NFT space. It underscores the significance and impact of pioneering artworks like CryptoPunks in shaping the NFT landscape.

https://twitter.com/beeple/status/1686779342347550734?s=20

In celebration of this acquisition and the broader NFT community, Beeple Studios in Charleston, SC, will host a special CryptoPunks meetup on September 30th. This event promises to be a gathering of enthusiasts, founders, and influential figures in the NFT space. The day's activities will feature interactions with Matt and John, the founders of CryptoPunks.

The evening will transition into a more relaxed atmosphere, promoting networking and community bonding. Attendees can anticipate music, drinks, and an immersive CryptoPunks experience. Entry requires an RSVP and validation of CryptoPunks or Beeple NFT ownership, granting holders two tickets for the event.

Story 7: Singapore Red Cross Partners with Triple-A to Accept Crypto Donations

Singapore's renowned humanitarian organisation, the Red Cross, has taken a progressive step by accepting cryptocurrency donations, thanks to its recent collaboration with the licensed crypto payment gateway, Triple-A. Donors can now contribute using popular cryptocurrencies such as bitcoin (BTC), ether (ETH), tether (USDT), and Circle’s USD Coin (USDC).

The payment system, powered by Triple-A, offers compatibility with all wallets and features locked-in exchange rates. Donors can specify a fiat amount they wish to donate, and the system will automatically handle the crypto conversion.

Benjamin William, the Secretary-General and CEO of Singapore Red Cross, emphasised the significance of this move. He believes that by embracing digital currencies, the organisation is reaching out to a new, tech-savvy generation of donors eager to make impactful contributions using their digital assets.

It's worth noting that the Singapore Red Cross isn't the first division of the Red Cross to accept cryptocurrency. The American Red Cross, for instance, has been accepting crypto through BitPay.

Triple-A, based in Singapore, has a reputable standing, having been recognised as a Digital Payment Token provider by the Monetary Authority of Singapore since November 2021. This status places it ahead of major firms like Circle in terms of licensing in the region. Furthermore, Triple-A's platform supports all existing crypto wallets, streamlining the donation process.

However, the Singapore Red Cross highlighted that, unlike traditional fiat donations, crypto contributions are currently not tax-deductible. For donors seeking tax benefits, credit card donations remain the recommended method.

Story 8: Wreck League A Pioneering Web3 PVP Game Merges Mobile and PC

Wreck League is set to redefine the gaming landscape with its AAA real-time PVP fighting game that seamlessly integrates crossplay between mobile and PC platforms. This innovative game, a brainchild of nWay in collaboration with Animoca Brands and Yuga Labs, offers a multi-verse of characters sourced from various web3 projects.

https://twitter.com/WreckLeagueHQ/status/1687132375090606082?s=20

A standout feature of Wreck League is its expansive customisation options. Players can craft their own Mech fighters, with over 1.5 quadrillion potential unique combinations. The game's first season will spotlight four iconic collections, including the Bored Ape Yacht Club and Mutant Ape Yacht Club. Players can collect and assemble Mech Parts, which are NFTs, to mint full Mech character NFTs, adding a layer of ownership and exclusivity to the game.

The gameplay emphasises real-time player-versus-player combat, where players can utilise unique Mech parts to create customisable fighting characters, each boasting skills and attributes.

For those more accustomed to a Web2 experience, nWay is also launching a free-to-play version of Wreck League, which offers the core gameplay without the need for NFT ownership. This version aims to bridge the divide between the Web3 and Web2 gaming communities.

The game's vision, as articulated by Taehoon Kim of nWay and Yat Siu of Animoca Brands, is to foster a symbiotic relationship between the Web3 and Web2 gaming communities, leveraging the creative potential of the Web3 community to enhance the game continually.

Thank you for reading this week's edition of the No Standing Weekly Web3 Recap. We hope you found it informative and enjoyable. If you're not already a subscriber, be sure to sign up to receive our newsletter every week and stay up to date on the latest and greatest in the world of Web3. We'll see you next week with even more news and updates! Thanks for reading, and we look forward to bringing you the best in Web3 content.

If you missed the news this week, we've got you covered. Here are the highlights and latest developments in blockchain technology, new projects, events, and more. Stay up to date on all things Web3 by subscribing to our newsletter, and let us know if there's anything you'd like to see covered in future issues.

TLDR

We understand your time is precious, so we've trimmed the fat and distilled each news piece to its essence. We've provided the full stories below for those looking to delve deeper. Let’s get you up to speed, one summary at a time.

Story 1: Starbucks presents 'The Green Apron', a special NFT collection to celebrate its baristas' 50+ years of service. This NFT drop pays homage to the company's history and its globally recognised uniform, the green apron.

Story 2: Following the sudden crash of BALD token, there are rising speculations implicating former FTX CEO Sam Bankman-Fried (SBF) and bankrupt Alameda Research in a possible rug pull, based on on-chain transaction investigations.

Story 3: Gucci has unveiled exclusive rewards for holders of its Vault Material NFTs, which can be exchanged for a branded wallet or a Gucci x 10KTF duffle bag via the 10KTF shop platform.

Story 4: Web3 leader Yuga Labs has acquired Roar Studios, a technology innovator developing immersive social experiences in the metaverse. Roar's interactive media platform will enhance Yuga's metaverse project, Otherside, facilitating real-time artist and fan interactions.

Story 5: The British Museum is partnering with The Sandbox to bring its vast historical collection to the metaverse. The collaboration will offer immersive experiences for users worldwide to explore digital versions of precious artifacts.

Story 6: Etihad Airways, the UAE's flagship carrier, announced an expansion of its loyalty and rewards program, allowing customers to stake NFTs in exchange for air miles. This initiative also includes the unveiling of a Web3 loyalty program.

Story 7: Sotheby's Gen Art Program featured a successful Dutch auction of generative NFT artworks by Vera Molnár, fetching $1.2 million in Ethereum. The entire collection sold within an hour, marking a landmark moment in NFT art sales.

Story 8: The Haas x RENGA Racing Collection has been released, offering holders exclusive memorabilia and experiences, including racing helmets, firesuits, virtual meet and greets, and even their name displayed on the VF-23 car during races.

Story 1: Starbucks Releases ‘Green Apron’ NFT Celebrating 50+ Years of Baristas

Starbucks is celebrating more than 50 years of their baristas' service with the launch of a unique NFT collection, named “The Green Apron”. The collection, part of Starbucks’ Web3 loyalty and rewards program, Starbucks Odyssey, is set to launch on Nifty Gateway, marking Starbucks' eighth NFT collection.

The limited-edition collection comprises 5,000 NFTs representing different eras of Starbucks' rich history, from the “original Pike Place apron to the Siren apron of today". The NFTs honour Starbucks' baristas who have tirelessly served customers over the past five decades.

The NFTs will be available at a fixed price of $100.00, with early access given to Odyssey members and Starbucks partners who have completed three or more Odyssey Journeys by July 28. Public access begins at 3:00 p.m. EST.

The company's engagement with NFTs began in December 2022 with the release of a Holiday Cheer Edition NFT for early Odyssey users. This was followed by the premium Siren Collection and First Store Collection.

https://twitter.com/Starbucks/status/1661024183340376064?s=20

In addition to the NFT collection, Starbucks also released a new coffee blend in May, the Green Apron Blend, created with inputs from Starbucks employees. Starbucks donated a portion of the sales from this blend to its CUP Fund, an emergency assistance resource for employees.

Story 2: BALD Token Crash, Alameda Research Face Rug Pull Allegations

The cryptocurrency community is awash with speculations following the dramatic crash of the BALD token, with ties being drawn to Sam Bankman-Fried, the former CEO of FTX, and the now-bankrupt crypto hedge fund Alameda Research. BALD, a recently launched meme coin, surged by a stunning 289,000% within its first 24 hours of trading. However, following a sudden withdrawal of thousands of ETH in liquidity by its anonymous developer, the token’s price plummeted by over 85%, raising suspicions of a possible rug pull.

https://twitter.com/MacnBTC/status/1686151425292713984?s=20

Blockchain's inherent transparency has allowed on-chain investigators to dig into transaction records, leading to discoveries that suggest links between BALD's deployer contract and wallets associated with Alameda Research. There are also connections with blacklisted USDT addresses and reports of interactions with notable figures in the crypto space.

However, these allegations face pushback from some who find it unlikely that Bankman-Fried could be involved, considering his current house arrest conditions with limited access to mobile devices and the internet. These sceptics point out his restricted online activities and constant surveillance.

Despite dropping an illegal campaign contribution charge against Bankman-Fried, U.S. prosecutors are still preparing for his trial scheduled in October. In this tense atmosphere, the mystery around BALD's crash only deepens, prompting further on-chain investigations and intense community speculation.

Story 3: Gucci Reveals Exclusive Rewards for Vault Material NFT Holders

Gucci, the luxury fashion brand, has recently disclosed rewards for holders of its Vault Material Non-Fungible Tokens (NFTs). The tokens, minted in March and surrounded by speculation regarding their utility, can now be exchanged on the partner platform, 10KTF.shop, for exclusive Gucci products.

One token can be redeemed for a Gucci bifold wallet, while three tokens are required to claim a Gucci x 10KTF co-branded duffle bag. The move marks an innovative blending of physical and digital assets, and is an enticing deal for Gucci fans and collectors, considering the retail prices of these products. The Gucci Vault Material NFTs were originally awarded for participation in a 10KTF mission in Battle Town. This strategy of engaging audiences in the digital space and rewarding them with physical products aligns with the growing trend of 'play-to-earn' or 'engage-to-earn' models.

Story 4: Yuga Labs Bolsters Metaverse Vision with Roar Studios Acquisition

In an exciting advancement for the metaverse and NFT space, Yuga Labs has announced its acquisition of Roar Studios. Yuga Labs, renowned for leading web3 collections like Bored Ape Yacht Club and CryptoPunks, views the acquisition as a significant step towards realising its expansive vision for Otherside, its interoperable metaverse. Roar Studios, a pioneer at the intersection of gaming, social media, and the metaverse, has created an immersive media platform, ROAR, designed to enable artists and fans to connect and interact in real time from any location.

https://twitter.com/yugalabs/status/1686077596537143304?s=20

The acquisition will see Roar Studios' Founder and CEO, Eric Reid, taking the helm as General Manager of Otherside. With his extensive experience in content creation and distribution, Reid's leadership promises to drive Otherside's development forward. Yuga Labs CEO Daniel Alegre has expressed optimism about integrating Roar's team into the Yuga family, anticipating that their combined efforts will revolutionise the way we experience media content in the metaverse. This move signals Yuga Labs' commitment to pushing boundaries in the blockchain, NFT, and metaverse arenas, fostering creativity and connectivity in the digital sphere.

Story 5: British Museum Brings History to Metaverse with Sandbox Partnership

The British Museum, the world's first national public museum, is set to make a pioneering foray into the metaverse through a partnership with The Sandbox. The museum plans to digitise a portion of its artifact collection, offering immersive metaverse experiences for users worldwide. Although the museum has around 80,000 objects on display, this constitutes just 1% of its total collection, indicating the vast potential for digital exploration.

https://twitter.com/TheSandboxGame/status/1684581767158566912?s=20

The Sandbox revealed the partnership in a Medium post, stating their intent to allow anyone anywhere to discover objects from the British Museum's collection. However, the museum, known for housing artifacts allegedly taken from countries colonised by the British Empire, did not specify whether any of these contested items would be included in the digital collection.

It will reportedly take several months to develop the experiences within The Sandbox’s metaverse. Over time, various digital collectibles inspired by the museum's collections will be created and added to The Sandbox, ensuring a continually refreshing experience for users. The museum will offer guidance on intellectual property use within the metaverse and will review and approve what The Sandbox creates.

Story 6: Etihad Airways Offers Mile Rewards for NFT Stakeholders

Etihad Airways is redefining its loyalty and rewards program by allowing travellers to earn miles through their NFT holdings. The airline released a new 300-edition expansion to its Polygon-based EY-ZERO1 NFT collection, which provides holders with the opportunity to stake or lock their digital assets for air miles.

https://twitter.com/EtihadNFT/status/1684914117574811648?s=20

This collection, the eleventh 3D aircraft model added to the EY-ZERO1 NFT series, is designed to mirror the Boeing 787 Dreamliner and features branding from the newest Mission Impossible film, adding a unique allure to these digital collectibles.

Alongside the NFT release, Etihad has announced the upcoming "Horizon Club," a Web3 loyalty program that allows users to stake their NFTs and earn Etihad Guest Miles in return. These miles can be redeemed for flights, seat upgrades, and other exclusive benefits.

This move represents a collaborative effort between Etihad Airways and Arcube, a firm specialising in real-world asset tokenisation, marking Etihad Airways' step into the Web3 domain. The program indicates a wider trend in the airline industry embracing NFTs and blockchain technology to enhance their loyalty and rewards schemes.

Story 7: Vera Molnár's NFT Art Sells for $1.2M at Sotheby's

Sotheby's Gen Art Program, showcasing works by pioneering artist Vera Molnár, made a spectacular debut with a historic Dutch auction. This first-of-its-kind event for Sotheby's, where the bidding starts at a high price and reduces until a buyer is found, witnessed the entire collection being sold within an hour of the auction's opening. The sale culminated in a total of 631 ETH, or approximately $1.2 million.

Molnár's series, 'Themes and Variations,' includes 500 generative artworks created in collaboration with Martin Grasser. Following the sale, secondary market trading volume for these pieces surged to 457 ETH, signalling strong demand for Molnár's work. This collection marked Molnár's first on-chain generative art project, powered by the Art Blocks Engine, showcasing her innovative artistic approach.

https://twitter.com/lerandomart/status/1684540739034697729?s=20

The auction not only solidified Molnár's reputation as a cornerstone within the digital art community but also underscored Sotheby's commitment to positioning itself as a premier destination for selling and collecting top-tier digital artworks. As the NFT space continues to evolve, this historic auction marks a pivotal moment in digital art sales.

Story 8: Haas x RENGA Racing Collection Released to Revolutionise Racing Experience

Get ready for the ultimate fan experience with the newly unveiled Haas x RENGA Racing Collection. This exclusive collection offers holders a range of high-octane rewards, providing an unprecedented peek into the thrilling world of motorsport. As part of the rewards, fans can win exclusive MoneyGram Haas F1 Team Driver firesuits and own full-size replica racing helmets. Holders also get a unique opportunity to own an undersuit top from one of the Haas F1 Team’s drivers.

https://twitter.com/HaasF1Team/status/1686041137377628160?s=20

A notable feature of the collection is a virtual meet and greet, which offers fans an immersive session with the talented minds behind the racing scenes. Moreover, in a thrilling fusion of the digital and physical world, holders will have their name featured on the VF-23 car during an actual race weekend. They can also own a mini helmet collectible, and their NFT photo will be displayed in the Haas team garage during a race. Exclusive signed hats round out the collection, making this a once-in-a-lifetime opportunity for motorsport enthusiasts.

Thank you for reading this week's edition of the No Standing Weekly Web3 Recap. We hope you found it informative and enjoyable. If you're not already a subscriber, be sure to sign up to receive our newsletter every week and stay up to date on the latest and greatest in the world of Web3. We'll see you next week with even more news and updates! Thanks for reading, and we look forward to bringing you the best in Web3 content.

If you missed the news this week, we've got you covered. Here are the highlights and latest developments in blockchain technology, new projects, events, and more. Stay up to date on all things Web3 by subscribing to our newsletter, and let us know if there's anything you'd like to see covered in future issues.

TLDR

We understand your time is precious, so we've trimmed the fat and distilled each news piece to its essence. We've provided the full stories below for those looking to delve deeper. Let’s get you up to speed, one summary at a time.

Story 1: Reddit has unveiled its fourth series of Collectible Avatars in partnership with Cool Cats. The Retro Reimagined collection, minted on Polygon blockchain, includes works from various artists, and is already selling out fast.

Story 2: Gucci plans to gift two exclusive physical items to its Gucci Vault Material NFT holders. This gesture rewards NFT holders with a free bag or wallet, unavailable to a regular clientele.

Story 3: Entertainment company VeeFriends announces a collaboration with Squishmallows for a line of plush toys launching August 7, 2023. The collection features four characters from VeeFriends, with a special claiming offer for VeeFriends token holders.

Story 4: Lacoste's innovative new virtual store, created by Emperia, offers unique experiences and exclusives for holders of its Ethereum NFT, UNDW3. This digital initiative gamifies shopping and offers member-only access to unique merchandise.

Story 5: OpenSea surprised users with a new feature, 'Deals', enabling direct peer-to-peer NFT trading on the platform. Although the timing of the launch sparked debate, it's largely seen as a win for secure, reliable trading.

Story 6: Ducati has launched its first NFTs on the XRP Ledger, featuring a video history of its logos and iconic bikes. The luxury brand joins other automakers like Lamborghini and Renault in the NFT space.

Story 7: Bored Ape Yacht Club and Mutant Ape Yacht Club are hosting ApeFest Hong Kong from November 3-5, 2023. The event offers meetups, community events, exclusive merchandise, and a surprise night.

Story 8: Worldcoin, an innovative initiative blending identity verification and finance, aims to provide economic opportunities globally. Comprising World ID, a privacy-focused identity system, and the freely distributed Worldcoin token, it may pave the way for AI-funded UBI.

Story 1: Reddit Partners with Cool Cats for New Collectible Avatar Series

Reddit has teamed up with Cool Cats to drop its fourth series of Collectible Avatars, dubbed Retro Reimagined. The collection features works from Micah Johnson, Chris Torres, penguitt, Jas, Petio, and Cool Cats co-founder Clon. Several avatars in the Cool Cats style, like Blue Cat and Chugs, Shadow Wolf, and C4T Monitor, are part of the collection.

https://twitter.com/coolcats/status/1684248869737988110?s=20

Cool Cats, launched in July 2021, has generated around $388 million in NFT sales, and the new Reddit collaboration seems to follow suit with the C4T Monitor Avatar already sold out. All avatars are minted on the Polygon blockchain, enabling easy interaction with Reddit wallets and selling of collectibles to third parties.

Reddit plans to modify its collectibles shop, allowing users to access the shop directly via the avatar editing section. Collectibles can be transferred to other Reddit accounts or external crypto wallets, and though Reddit currently doesn't support secondary sales of these avatars, users can choose to sell them on any NFT marketplace.

Reddit's approach to NFTs and Web3 tech adoption has seen considerable success, with over 14 million individuals owning Reddit’s Collectible Avatars, generating over $33 million in sales.

Story 2: Gucci Gifts Exclusive Items to ‘Material NFT’ Holders for Free

Gucci is extending a unique offering to its Gucci Vault Material NFT holders by gifting them two exclusive physical items, a bag or wallet, at no cost. This initiative marks a novel step in the evolving relationship between digital and physical luxury goods.

https://twitter.com/10KTFshop/status/1646640656230780928?s=20

Gucci's Material NFTs debuted in March, as part of a partnership with narrative NFT project 10KTF. They dressed in selected NFT collections, including Bored Ape Yacht Club, World of Women, and Cool Cats, among others, in digital Gucci attire. The Material NFTs initially intrigued the Web3 community, especially Gucci Grail NFT holders, who received the Material NFTs as an airdrop.

The luxury brand recently unveiled images of the wallet and bag, both featuring Gucci’s signature interlocking “G” pattern and iconic stripes. Material NFT holders have the option to exchange their NFTs for either item or sell them to interested parties. Choosing the former will result in their NFT being "burned."

While not the first time Gucci has offered physical items to NFT holders, this initiative stands out due to its free nature. This continues Gucci's trend of integrating physical products with NFT ownership, contributing to a genuinely rewarding mechanism for holders and fostering the convergence of digital and physical luxury.

Story 3: VeeFriends Announces Plush Toy Collaboration with Squishmallows Dropping Soon

Innovative entertainment company VeeFriends recently revealed an exciting collaboration with Squishmallows, a leading brand under Jazwares. Together, they're set to unveil an exclusive collection of plush toys on August 7, 2023, featuring four distinct VeeFriends characters - Karma Kiwi™, Humble Hedgehog™, Adventurous Astronaut™, and Intuitive Iguana™.

https://twitter.com/veefriends/status/1683507439633670145?s=20

At 12 inches tall, these cuddly Squishmallows are crafted to mirror the charm of the digital VeeFriends characters, presenting fans with a tangible way to experience the magic of VeeFriends. These plush toys are being produced in limited quantities to ensure their exclusivity.

For domestic purchases, Jazwares' e-commerce site will handle sales, while international fans can find the collection through the VeeFriends store, which will provide international shipping options. Moreover, VeeFriends token holders are in for a treat - those who own Series 1 of any of these four characters can claim a matching Squishmallow per token owned from July 26 to August 2, 2023.

The collaboration's launch will be celebrated with a YouTube live stream on July 31st. The VeeFriends-Squishmallows collaboration embodies VeeFriends' continuous efforts to transcend the digital realm, offering fans unique and tangible products that bring their favourite characters to life.

Story 4: Lacoste's New Virtual Store Offers Exclusive Perks for NFT Holders

French apparel brand Lacoste has debuted a virtual store, providing an immersive digital shopping experience for all, with added perks for holders of the brand's Ethereum NFT, UNDW3. Retail technology developer Emperia has recreated the retail experience, from exploring a boutique to participating in a crocodile-themed scavenger hunt.

UNDW3, or "underwater," is Lacoste's NFT-based loyalty program. NFT holders gain access to an exclusive underwater VIP space, where an exclusive UNDW3 apparel collection, co-created by the NFT community members, is available. Each physical garment comes with a digital twin as an NFT and an augmented reality (AR) feature.

A special level of the scavenger hunt game is available in the VIP space, offering weekly prizes throughout the summer. This marks the second shoppable activation built by Emperia for Lacoste, the first having won a Webby Award in May 2023.

The UNDW3 program allows holders to accumulate rewards through games and fashion design challenges, fostering active engagement with the brand. Winners of challenges may receive exclusive rewards, like a week with Lacoste in Paris or a social media campaign representing the UNDW3 community. This initiative underlines Lacoste's cutting-edge approach to digital retail, merging the realms of fashion, technology, and customer loyalty.

Story 5: OpenSea Launches 'Deals' for Direct NFT Exchanges

OpenSea, a leading NFT marketplace, recently launched a new feature called 'Deals', departing from speculation of a token or airdrop launch. The 'Deals' feature allows users to directly trade an NFT or a combination of NFTs from their collections with other users on the platform. This mechanism also supports the inclusion of Wrapped Ether (WETH) in the offers.

https://twitter.com/opensea/status/1682077991029932032?s=20

This new feature simplifies the peer-to-peer trading experience and increases its security. It provides an in-platform solution for users to view, offer, and accept trades, eliminating the need to navigate potentially fraudulent websites or negotiate trades through direct messages. This practice has previously led to scams.

The update received mixed reactions from the Web3 community. Many have welcomed the added ease, flexibility, and security to NFT trading on OpenSea. However, others opined that this much-desired feature has come "too late", while some still expressed disappointment over the lack of a new token.

Despite some criticisms, most users recognise the potential benefits of the 'Deals' feature. The more secure and trustworthy trading ecosystem it promotes can boost the confidence of existing users and potentially attract a new audience seeking a safer, more reliable trading experience. This is a notable step forward for OpenSea and the broader NFT marketplace.

Story 6: Ducati Debuts Free NFTs on XRP Ledger

Italian motorcycle manufacturer Ducati has entered the web3 world with the debut of free NFTs on the XRP Ledger blockchain. This launch comes after a year since its first announcement of joining the blockchain industry. The first NFT from Ducati is a video history that traces the evolution of the Ducati logos from 1946 and showcases its iconic motorbikes over the decades. Those who mint the NFT first will be whitelisted for future releases.

https://twitter.com/DucatiMotor/status/1682087851641454592?s=20

Ducati joins a growing list of automobile brands exploring the NFT space, including Lamborghini, Renault, and DeLorean. Its parent brand Lamborghini has been successful in the web3 space, celebrating its 60th anniversary with a "phygital" collectibles campaign. Renault launched two NFT collections of digital Racing Shoes, while DeLorean enabled NFT reservations for its new Alpha5 vehicle.

Despite the current bear market in cryptocurrencies, the Web3 automobile industry is experiencing significant growth, indicating the potential for Ducati's NFT venture. Although Ducati has not yet disclosed a detailed roadmap for its NFT releases, it is a brand to watch as the intersection between web3 and the automobile industry continues developing.

Story 7: ApeFest Hong Kong Edition Calls BAYC and MAYC Holders Globally

ApeFest is expanding its horizons, taking the festival global with an upcoming event in Hong Kong from November 3-5, 2023. All Bored Ape Yacht Club (BAYC) and Mutant Ape Yacht Club (MAYC) holders are invited to this three-day city-wide extravaganza featuring meetups, community events, exclusive merchandise, and a special surprise night.

https://twitter.com/BoredApeYC/status/1683629405770248193?s=20

While free for BAYC and MAYC holders, a $169 refundable deposit is required when claiming tickets, which will be returned upon check-in at ApeFest. Those unable to attend in person can participate virtually, and the BAYC community is planning real-life events worldwide for those unable to travel to Hong Kong.

Guest tickets for those accompanying BAYC and MAYC holders are available for $269 each. Ticket claims will open on July 26 at 8:00 p.m. ET (July 27 at 8:00 a.m. HKT) and are on a first-come, first-serve basis.

ApeFest Hong Kong is more than just an event; it's a celebration of the thriving ape community and the evolution of BAYC and MAYC. Attendees will need to use the tokenproof app to claim their tickets.

Story 8: Worldcoin Now Live, A Revolution in Identity Verification and Finance

Worldcoin is a pioneering project that combines digital identity verification with an economic network, intending to be accessible to all. At its heart lie two central elements: World ID, a privacy-preserving identity system, and the Worldcoin token (WLD). World ID aims to resolve identity-based challenges online, ensuring a person's uniqueness while maintaining their privacy. The WLD token, a novel concept, is freely distributed to unique individuals, independent of their background or location.

https://twitter.com/worldcoin/status/1683372181428793344?s=20

To engage with Worldcoin, users download the World App, then visit a biometric verification device, an Orb, to get their World ID. The distribution of Orbs is expanding globally, with users locating the nearest Orb and scheduling verification through the World App or worldcoin.org.

Worldcoin's vision is ambitious, aiming to be the world's most extensive identity and financial public network, regardless of individuals' circumstances. While currently in its beta phase, the protocol may provide new economic opportunities, foster global democratic processes, and potentially enable AI-funded Universal Basic Income. Although challenges lie ahead, Worldcoin is a significant development in the blockchain and decentralised technologies sphere, with the potential to transform identity verification and finance on a global scale.

Thank you for reading this week's edition of the No Standing Weekly Web3 Recap. We hope you found it informative and enjoyable. If you're not already a subscriber, be sure to sign up to receive our newsletter every week and stay up to date on the latest and greatest in the world of Web3. We'll see you next week with even more news and updates! Thanks for reading, and we look forward to bringing you the best in Web3 content.

If you missed the news this week, we've got you covered. Here are the highlights and latest developments in blockchain technology, new projects, events, and more. Stay up to date on all things Web3 by subscribing to our newsletter, and let us know if there's anything you'd like to see covered in future issues.

TLDR

We understand that your time is precious, so we've trimmed the fat and distilled each news piece down to its essence. For those looking to delve deeper, we've provided the full stories further below. Now, let's get you up to speed, one summary at a time.

Story 1: Doodles has unveiled plans for its immersive, real-life playground, in collaboration with Camp. The project features elements of the Doodles universe in a 3,500 square-foot space, complemented by a co-branded line of merchandise.

Story 2: Luxury fashion house Gucci collaborates with Christie's to auction "Future Frequencies: Explorations in Generative Art and Fashion," a unique NFT collection that merges AI, generative art techniques, and classic Gucci design elements.

Story 3: The Crypt Gallery has announced the launch of its SuperRare Space, a new storefront for NFT art. The first release will be an exhibition featuring Dutch artist, Daniel Martin, on July 20th.

Story 4: Louis Vuitton, in collaboration with Pharrell Williams, has revealed an NFT for their iconic 'Speedy' bag, exclusively available to Treasure Trunk NFT holders. The physical version of the bag will be released in January 2024.

Story 5: In celebration of Slurpee Day, 7-Eleven is gifting fans free Slurpee NFTs on the Polygon network. The initiative involves an interactive game that lets customers design their ideal Slurpee cup virtually.

Story 6: Blockchain technology company, Gnosis, has launched two groundbreaking products: Gnosis Pay, the first decentralised payment network, and the Gnosis Card, a Visa-certified, self-custodial debit card, blending traditional and web3 economies.

Story 7: Super Bowl MVP, Patrick Mahomes, is launching the Museum of Mahomes NFT collection, featuring 15,000 NFTs inspired by his NFL journey. Unique elements include real-world perks, such as physical trading cards, autographed jerseys, and footballs.

Story 8: Jack Butcher's Opepen NFTs, Ethereum-based Pepe meme-themed artworks, have seen a sudden surge in interest and value on Crypto Twitter, sparking a viral trend that drove the collection's floor price to new highs.

Story 1: Doodles Announces Immersive Real-World Playground Launch

Pioneering web3 brand, Doodles, is making a landmark move from the digital realm to the physical world through a partnership with family entertainment company, Camp. The collaboration is set to launch on August 19 and will provide an immersive, 3,500-square-foot playground that brings to life the vibrant and whimsical Doodles universe. Key attractions include a “Stoodio,” a Space Doodles crash site, and towering 12-foot-tall daisies.

https://twitter.com/doodles/status/1681665632620666882?s=20

The Doodles x Camp initiative also includes the introduction of a co-branded collection of apparel and accessories. From hoodies and t-shirts to backpacks and stationery, this merchandise line will be Doodles’ first foray into children's and youth products.

Positioned in Chicago’s Lincoln Park, the Camp venue will devote almost half of its 7,500-square-foot facility to the Doodles experience. Attendees will be able to journey through fantastical areas reminiscent of the digital Doodles World, including Lost Caves, Cosmic Clouds, and the Flower Forest.

With the addition of a newly opened retail space called the Canteen, Doodles fans can enjoy interactive stations for kids, live events, and more, while also having access to exclusive merchandise. The move signifies a pivotal step in Doodles’ journey from an NFT project to a mainstream multimedia brand, showing the potential for further expansion and immersive experiences in the future.

Story 2: Gucci Joins Christie’s for Groundbreaking NFT Art Auction Collaboration

Christie's, the world’s oldest auction house, partners with Gucci, a global luxury fashion giant, to present a groundbreaking NFT collection, "Future Frequencies: Explorations in Generative Art and Fashion." This unique sale employs the skills of leading digital artists who use artificial intelligence and generative techniques to reinterpret traditional Gucci design elements.

https://twitter.com/gucci/status/1679802345775833088?s=20

Set to take place from July 18 to the 25th on Christie’s 3.0, the fully on-chain auction platform launched in 2022, the auction also extends to Gucci Art Space, Gucci's exclusive online gallery. The collection boasts 21 unique NFT artworks, offering innovative and colourful interpretations of Gucci's iconic motifs.

Artists such as Claire Silver, Emi Kusano, Emily Xie, Zach Lieberman, William Mayan, Helena Sarin, Iskra Velitchkova, and digital fashion house DRAUP, in collaboration with Nicholas Sassoon, have contributed visionary pieces that challenge traditional views of technology's role in fostering human creativity. Each piece seamlessly integrates digital and physical elements, offering an immersive experience for viewers.

Standout pieces include Claire Silver and Emi Kusano's "Shinjitai" – a digital sculpture created using AI, and Iskra Velitchkova’s "PostMachine: A Study of Ethos and Patterns" – an artwork inspired by Gucci’s iconic Bamboo 1947 bag handle.

In addition, Gucci and Christie's, along with MoonPay, announce the upcoming seventh edition of the prestigious Art+Tech Summit at the Rockefeller Center in New York. This collaboration symbolises a significant milestone in the fashion industry's embrace of the metaverse.

Story 3: Crypt Gallery Announces New SuperRare Space Launch with Dutch Artist

The Crypt Gallery, expanding its reach in the NFT art world, has announced the launch of its SuperRare Space. SuperRare has become one of the premier platforms for NFT art, collecting over $200 million worth of art and paying over $5 million in artist and collector royalties. SuperRare's Spaces are community-voted storefronts aimed at fostering independent curation.

https://twitter.com/crypt_gallery/status/1681752882490531840?s=20

The Crypt Gallery's first release on this platform is an exhibition featuring renowned Dutch artist, Daniel Martin. This new collection titled "One and Three NFTs" is inspired by Joseph Kosuth’s One and Three Chairs. It consists of three digital versions of the same physical work - a still image, a video, and a 3D model, challenging the concept of artwork's value in various forms.

The nature of this collection provokes collectors to consider what form of an artwork holds the most value in the NFT space. With NFTs blurring the line between different forms and mediums of art, collectors are faced with new questions about the essence of an artwork.

Starting on July 20th at 11:00 AM EST, each of the three NFTs will be auctioned with a reserve of 1 ETH. The highest overall bid will receive the physical painting and an Augmented Reality overlay via the Artivive app.

Story 4: Pharrell Williams & Louis Vuitton Reveal ‘Speedy’ Bag NFT with Physical Claim

Luxury fashion house Louis Vuitton, alongside Creative Director Pharrell Williams, has unveiled a new iteration of the iconic 'Speedy' bag as an NFT. The digital version of the bag, known as Speedy 40 VIA, is currently available for claim by Treasure Trunk NFT holders, the brand's access token introduced in June. The physical version of the bag will be launched in January 2024.

https://twitter.com/LouisVuitton/status/1680962486470602760?s=20

The Speedy, known for its coveted status and classic style, was reimagined under Pharrell's creative direction. From Audrey Hepburn's special request for a smaller version, known as Speedy 25, in the 1960s to today’s celebrities like Rihanna and Dua Lipa, the Speedy has found its way into many high-profile wardrobes.

The announcement represents a significant step in Louis Vuitton's venture into the Web3 space, redefining luxury travel by blending its historical legacy with today's digital culture. The Treasure Trunk NFT, debuted at €39,000, also comes with a limited-edition physical twin and provides owners with exclusive access to future Louis Vuitton NFT collections.

Pharrell's latest accessory, the bright yellow Speedy bag that was spotlighted during the Paris Fashion Week Spring/Summer 2024, comes with a staggering $1 million price tag, underscoring the fusion of fashion, luxury, and digital technology.

Story 5: 7-Eleven Celebrates Birthday with Free Slurpee NFTs for Fans

Celebrating its 96th birthday on Slurpee Day, global convenience store 7-Eleven has an exciting treat for its customers - free Slurpee NFTs on the Polygon network. The new initiative is part of 7-Eleven's push towards engaging customers in innovative digital experiences.

https://twitter.com/7eleven/status/1679254054935904262?s=20

Customers can access an interactive game exclusively on their mobile devices, allowing them to design their perfect Slurpee cup. The game offers four popular Slurpee flavours - Cherry, Blue Raspberry, Pina Colada, and Summertime Citrus, providing fans an opportunity to create their personalised Slurpee mix. According to Marissa Jarratt, 7-Eleven's Chief Marketing & Sustainability Officer, these virtual concoctions could potentially inspire future real-life flavours.

Once customers are content with their creation, they can claim their "Slurpee Vibe Digital Collectible." A secure digital collectible wallet on the Polygon blockchain will be created for each customer to protect their Slurpee token. However, the app’s terms of service state that these Slurpee NFTs are just licensed to the collectors, and cannot be stored, transferred, or sold to third parties.

This move by 7-Eleven is a testament to the increasing trend of brands leveraging blockchain technology and NFTs to create deeper audience engagement. By offering these unique, interactive digital collectibles, 7-Eleven continues to celebrate its special day in a truly innovative way.

Story 6: Gnosis Debuts Decentralised Payment Network and Self-Custodial Debit Card

Gnosis, a leader in blockchain technology, has announced two significant product launches: Gnosis Pay and the Gnosis Card. Gnosis Pay, the first-ever decentralised payment network, allows web3 developers to incorporate traditional payment systems like Visa into their platforms, bridging the gap between conventional and blockchain-based transactions. This innovation offers users an unprecedented blend of flexibility and convenience.

https://twitter.com/gnosispay/status/1680874992509272065?s=20

Complementing Gnosis Pay is the innovative Gnosis Card, the world's first Visa-certified, self-custodial debit card linked directly to users' on-chain wallets. The Gnosis Card enables users to spend their digital assets at any Visa-accepting merchant, merging the benefits of blockchain technology and traditional payment systems.

Both Gnosis Pay and Gnosis Card utilise a custom Layer 2 (L2) solution built on the Gnosis chain for optimal performance and scalability, capable of handling a high volume of transactions securely and efficiently.

Gnosis has prioritised security in its products. The Gnosis Card, backed by robust protocols and best industry practices, ensures user assets are safeguarded. Gnosis Pay complies with EU regulations, further securing its payment network. Its partnership with Visa gives Gnosis Card users access to millions of merchants globally. Combined with Safe's security standards for digital asset storage, Gnosis offers users unparalleled control, convenience, and security in digital payments.

Story 7: NFL MVP Patrick Mahomes Unveils Museum of Mahomes NFT Collection

NFL star and two-time Super Bowl MVP, Patrick Mahomes, is stepping onto the NFT field once again with the launch of his Museum of Mahomes NFT collection. Set for release in September, the collection features 15,000 NFTs, each reflecting a unique moment from Mahomes' illustrious NFL career. Unique elements include real-world perks, such as physical trading cards, autographed jerseys, and footballs.

This NFT collection follows Mahomes' successful debut in the NFT space in March 2021, which generated an impressive $3.7 million in sales. Owners of NFTs from that initial drop will have the opportunity to claim physical versions of their digital collectibles, personally signed by Mahomes.

The Museum of Mahomes NFT project is spearheaded by the digital agency D-O-M, who also facilitated Mahomes' initial NFT collection. A portion of the proceeds from the NFT sales will go towards Mahomes' charitable foundation, 15 and the Mahomies, which focuses on supporting children in underserved communities through various initiatives.

This innovative blend of sports and digital collectibles serves to not only celebrate Mahomes' NFL journey but also harness the growing popularity of NFTs to support charitable endeavours. The Museum of Mahomes II NFT collection promises a compelling opportunity for both sports fans and NFT enthusiasts.

Story 8: Opepen NFT Collection Sees Massive Interest Surge on Twitter

Jack Butcher's Opepen Edition, a Pepe meme-themed Ethereum NFT collection, has become a viral trend on Crypto Twitter, driving its value and interest exponentially. In the last 48 hours, Opepen Edition’s floor price hit an all-time high of 0.85 ETH or approximately $1,625. Minted initially for free earlier this year as an open edition, 16,000 NFTs were ultimately claimed from the collection.

https://twitter.com/beeple/status/1680747042732212224?s=20

The collection's sudden popularity originates from a friendly feud on Crypto Twitter, where a trade deal involving an Opepen NFT between two crypto influencers sparked widespread interest. This deal fell through, but not before stirring interest in the Opepen collection, resulting in a significant uptick in its legacy and value.

Artist Jack Butcher's involvement in the saga further amplified the collection's popularity. He created a custom Opepen for one of the influencers, which sparked more interest. He then minted an open edition of the custom Opepen, with proceeded going to the influencer, creating over 42,000 NFTs.

Butcher's generosity and the surrounding events have led to a significant value boost for the primary Opepen project. Despite only taking a modest creator’s fee, the collection has tallied nearly $44 million in sales.

Thank you for reading this week's edition of the No Standing Weekly Web3 Recap. We hope you found it informative and enjoyable. If you're not already a subscriber, be sure to sign up to receive our newsletter every week and stay up to date on the latest and greatest in the world of Web3. We'll see you next week with even more news and updates! Thanks for reading, and we look forward to bringing you the best in Web3 content.

If you missed the news this week, we've got you covered. Here are the highlights and latest developments in blockchain technology, new projects, events, and more. Stay up to date on all things Web3 by subscribing to our newsletter, and let us know if there's anything you'd like to see covered in future issues.

TLDR

We understand that your time is precious, so we've trimmed the fat and distilled each news piece down to its essence. For those looking to delve deeper, we've provided the full stories further below. Now, let's get you up to speed, one summary at a time.

Story 1: Yuga Labs Otherside has introduced the strategy game "Legends of the Mara." This 2D experience introduces players to the origins of the Koda and its relationship with the Otherside metaverse, along with new characters in the form of the Mara.

Story 2: Cool Cats is partnering with gaming publishers nWay, iCandy, and Sync Studios to produce three games based on the Cool Cats NFT collection. Launches are expected between late 2023 and early 2024.

Story 3: Wimbledon and Andy Murray have partnered with Refik Anadol Studio to create digital artwork that combines sport, fine art, and data science. The project celebrates a decade since Murray's Wimbledon victory.

Story 4: Bloom unveils Season 1, a limited edition art drop featuring five renowned artists. Artworks embodying growth and transformation through floral motifs support the artists and fund future exhibitions. ****

Story 5: Starbucks is partnering with @AkuDreams to introduce exclusive NFTs in its Web3 loyalty program, Odyssey. The collaboration will also see Starbucks donating $100,000 to the charity, Blessings in a Backpack.

Story 6: Google Play now officially permits NFT games, according to a blog post from the store's group product manager. However, gambling in these games is not allowed, and developers must clearly state their NFT usage.

Story 7: Get Protocol has raised $4.5 million in seed funding to compete with Ticketmaster using its NFT-based ticketing solution. The funding round was led by Flow Ventures and included contributions from the Tezos Foundation.

Story 8: Music startup Sound.xyz secured $20 million in Series A funding and launched its new music NFT platform. The platform is now open to all artists, allowing them to mint music NFTs and retain full ownership.

Story 1: Yuga Labs' Otherside Releases Strategy Game 'Legends Of The Mara’

In a new development in the metaverse, Yuga Labs’ Otherside has introduced the strategy game "Legends of the Mara (LOTM)." This celestial Odiac-driven 2D experience allows players, known as Voyagers, to evolve their Mara into Kodamara, farm sediment, and safeguard their Otherdeed from threats.

https://twitter.com/OthersideMeta/status/1640481140900261888?s=20

LOTM introduces players to the origins of the Koda and its relationship with the Otherside metaverse, along with new characters in the form of the Mara. This announcement follows a recent hint from Yuga Labs’ Otherside's Chief Gaming Officer, Spencer Tucker, that 2023 would be a big year for the company's metaverse.

An important aspect of the gameplay involves the Vessel NFT. Each Voyager owning an Otherdeed can claim a Vessel NFT, sent as a unique ERC-721 token with a new smart contract or NFT collection to the Otherdeed-holding wallet. The game mechanics require at least one Otherdeed, a Koda, and possibly an apprentice Mara for play.

Vessel NFTs have various functions, such as hunting, farming, and enchanting. Over time, these vessels develop into Mara, which can grow into a more capable Kodamara, given the right environment and catalyst. The Vessel's Mara species will be either Farmer, Hunter, or Enchanter.

"Legends of the Mara" signifies an innovative milestone in the integration of blockchain and gaming. It provides an immersive and engaging gaming experience while educating players about the evolving world of NFTs and the metaverse.

Story 2: Cool Cats to Launch Three New NFT-Inspired Games

Cool Cats Group, the creator of the Cool Cats NFT collection, is set to release three games inspired by its NFT characters. This venture is a collaboration with nWay, iCandy, and Sync Studios—three leading gaming publishers under the umbrella of Animoca Brands ecosystem. The games are currently under development and set to launch between late 2023 and early 2024, marking another leap for Cool Cats' integration into mainstream culture.

https://twitter.com/oppokopaka/status/1679176645704552448?s=20

Stephen Teglas, CEO of Cool Cats, stressed the importance of gaming as an immersive content distribution platform that builds emotional connections. The first game, developed in collaboration with nWay, is a competitive multiplayer arcade game. The second game, an in-browser 2D endless runner game, is being developed by iCandy Interactive Limited, with a planned release in September 2023. Finally, Cool Cats will join forces with Sync Studios to create a match3 mobile game, similar to popular games like Bejeweled or Candy Crush.

Alongside these gaming projects, Cool Cats is also working on several partnerships and activations designed to broaden its audience. The company will feature a float in the upcoming Macy’s Thanksgiving Day Parade and host a booth at the international Comic Con. Detailed information about the new games will be released soon.

Story 3: Wimbledon & Andy Murray Partner with Refik Anadol Studio to Create a Digital Artwork

In a thrilling fusion of sport, fine art, and data science, Wimbledon and Andy Murray have joined forces with Refik Anadol Studio. Celebrating the tenth anniversary of Murray's historic victory at Wimbledon, the collaboration will produce a digital artwork named "The Exposition." The piece explores Murray’s near 20-year career at Wimbledon, capturing every stroke, movement, and crucial point, using millions of data inputs.

https://twitter.com/andy_murray/status/1677308307491389442?s=20

The innovative project leverages a unique algorithm developed by Refik Anadol Studio to transform the raw sports data into a captivating visual interpretation. This artistic approach to high-performance sports data could change the way we perceive sports and highlight the potential of technological creativity in sports.

The digital artwork will be available through an Open Edition from July 7 until the end of The Championships 2023. Furthermore, owners of "The Exposition" will have the exclusive rights to purchase a physical print edition of the artwork, created by Avant Arte. The project will also incorporate live data from this year's Championships, reflecting a real-time celebration of tennis, art, and technology.

Story 4: Bloom Editions Unveils Season 1 Limited Edition Art Drop Featuring 5 Renowned Artists

Bloom Editions has introduced 'Season 1', a limited edition art drop featuring five carefully selected artists, Stephan Duquesnoy, Hannes Hummel, David Lisser, NoCreative, and Jenni Pasanen. Each artwork encapsulates the theme of growth and transformation through various depictions of flowers. The collection's sales will financially support the artists involved and contribute to the organisation of future IRL exhibitions.

Importantly, Bloom has ensured the artworks are optimised for printing, allowing collectors to transition the digital pieces into high-quality, physical prints. As part of the drop, collectors can purchase tokens that are later exchanged for random artworks. However, purchasing multiple tokens guarantees unique artwork for each token, adding an element of surprise to the collection process.

Upon the drop's conclusion, the artworks will be airdropped directly into the collectors' wallets. Going forward, Bloom plans for regular drops with more artists being added to the roster. A reward mechanic is in development, with Season 1's collectors set to play a part in its design, truly enhancing the community feel of Bloom Editions.

Story 5: Starbucks and Aku NFT Announce Exciting Partnership for Web3 Program

Starbucks is stepping into the NFT space by collaborating with Micah Johnson’s Aku NFT Project for its Web3 loyalty program, Odyssey. Aku, an NFT collection curated by former Major League Baseball player Micah Johnson, has gained traction in the art world for its empowering message to dream big. This collaboration will introduce an exclusive digital collectible Stamp featuring Aku's unique design in a new Journey called "Aku Adventure."

Beyond the digital collectibles, Starbucks has committed to donating $100,000 to the non-profit organisation, Blessings in a Backpack, showing their dedication to addressing food insecurity among children.

The announcement on Starbucks' Discord channel has sparked enthusiasm among NFT enthusiasts and collectors. Starbucks' previous ventures into the NFT world include the limited-edition "The Siren Collection" and "The Starbucks First Store Collection."

This collaboration with Aku adds an innovative dimension to Starbucks' Odyssey program and paves the way for further exciting opportunities in the NFT realm. It affirms Starbucks' commitment to innovation and artistry and demonstrates a willingness to leverage this technology for philanthropic efforts. The Aku Adventure is set to launch on July 17, marking a significant milestone in the crossover of art, technology, and social impact.

Story 6: Google Play Store Officially Permits NFT Games to Boost User Loyalty

Google Play Store has officially announced it will allow video game publishers to offer nonfungible token (NFT) games on its platform, as group product manager Joseph Mills stated in a blog post on July 12. In an update to their policy, Google Play Store aims to 'boost user loyalty through unique NFT rewards' and offer new ways to transact blockchain-based digital content within its apps and games.

https://twitter.com/MishaalRahman/status/1679179365945425932?s=20

Previously, Google Play Store had banned crypto mining apps in 2018 and removed the Bitcoin Blast game in 2020 due to deceptive practices. Given these previous actions and Apple’s stance on NFTs, many in the industry thought mobile NFT games were being targeted. However, Google's new policy confirms these games are welcome on Android devices as long as they adhere to specific guidelines.

Developers must be transparent in their game descriptions about the possibility for users to earn or buy NFTs or cryptocurrencies. Additionally, they should avoid promoting potential earnings from playing or trading activities. Gambling, including the sale of loot boxes, is strictly prohibited.

The new guidelines were established in cooperation with Web3 gaming leaders, and Google plans to continue its engagement with developers to understand their challenges and opportunities in this evolving market.

Story 7: Get Protocol Raises $4.5M for NFT-based Ticketing Platform to Challenge TicketMaster

NFT ticketing company Get Protocol has secured $4.5 million in seed funding to offer an alternative to the traditional ticketing industry titan, Ticketmaster. The funding was led by Flow Ventures, with significant contributions from Animoca Brands, the Tezos Foundation, Redbeard Ventures, and Funfair Ventures. The Sandbox founder Sebastien Borget and several other undisclosed entities also participated in the round.

To date, Get Protocol claims to have issued over 4 million blockchain-based tickets, including for renowned artists like Ne-Yo, Gucci Mane, Lewis Capaldi, and Louis C.K. Despite having big-name clients, the company has operated under the radar until now. Get Protocol CEO Maarten Bloemers believes that now is the right time for the company to attract more attention from the crypto industry.

In addition to funding, Get Protocol also announced a new partnership with the Tezos Foundation to bring its NFT ticketing solutions to Tezos' partners, facilitated by full integration with Tezos' upcoming EVM network upgrade.

Bloemers believes Get Protocol's "Web 2.5" approach, using a blend of traditional ticketing with blockchain underpinnings, is critical to challenging the dominance of Ticketmaster and disrupting the $77 billion ticketing industry.

Story 8: Sound Raises $20M, Unveils Music NFT Platform for All Artists

Music startup Sound.xyz has announced the public launch of its new music NFT platform. Alongside the launch, the company confirmed it has raised $20 million in Series A funding led by Andreessen Horowitz. Over the past year, Sound has paid out $5.5 million to 500 artists, who have collectively released 1,600 songs as music NFTs on the platform. From today, any artist can now upload their music to Sound and retain 100% ownership. Sound allows artists to mint NFTs on the Ethereum mainnet and on the scaling network Optimism.

https://twitter.com/soundxyz_/status/1679113350829965312?s=20

The company was founded in 2021 and has steadily grown since. It aims to become the "homepage of music discovery." Every track uploaded to Sound is free to stream, but fans can also "collect" it by purchasing an NFT. The company sees its platform as a more social and artist-friendly option compared to traditional music platforms. It has the added benefit of blockchain efficiency and security, which allows for quick, efficient payments and tracking of transactions. Sound aims to help artists reach audiences with their music and ensure they are paid fairly for their work.

Thank you for reading this week's edition of the No Standing Weekly Web3 Recap. We hope you found it informative and enjoyable. If you're not already a subscriber, be sure to sign up to receive our newsletter every week and stay up to date on the latest and greatest in the world of Web3. We'll see you next week with even more news and updates! Thanks for reading, and we look forward to bringing you the best in Web3 content.

If you missed the news this week, we've got you covered. Here are the highlights and latest developments in blockchain technology, new projects, events, and more. Stay up to date on all things Web3 by subscribing to our newsletter, and let us know if there's anything you'd like to see covered in future issues.

Story 1: Meta's New Platform Threads Competes Directly With Twitter

Instagram's parent company, Meta, has launched a Twitter competitor called Threads in response to Twitter's ongoing challenges since Elon Musk assumed control. Launched across 100 countries ahead of schedule, Threads is aimed at users and advertisers seeking alternatives to Twitter.

https://twitter.com/jack/status/1676018291918372864?s=20

Threads, officially known as "Threads, an Instagram app," is a standalone text-based social media platform designed for conversations and community discussions. Users can log in using their Instagram account, follow their Instagram connections, start new threads, like, reply, and repost.

Despite Twitter's challenges, Dr Belinda Barnet, a senior lecturer in media at Swinburne University, argues that Threads is unlikely to topple Twitter. However, with Meta's significant resources and existing user base, Threads could outperform Twitter alternatives like Mastodon or Bluesky.

However, concerns over data privacy could affect Threads' success, especially given Meta's history of data privacy issues and the recent Digital Markets Act in the EU. Furthermore, the possible dominance of Meta across multiple social media platforms raises concerns about a single company controlling a significant portion of the social sphere.

Whether Threads will significantly change the social media landscape or not, it represents an exciting development in the competition among tech giants.

Story 2: Harry Styles' Fans Enjoy Blockchain-Based Rewards Via Concert App

Pop superstar Harry Styles introduced blockchain rewards for fans at his sold-out concert in Ireland using an app developed by EVNTZ in collaboration with the Web3 infrastructure company Co:Create. The app allowed fans to create self-custodial wallets on the Ethereum sidechain, Polygon, enabling them to collect and keep rewards.

https://twitter.com/0xPolygonLabs/status/1673414915946606619?s=20

5,000 Styles' fans claimed their wallets via the app, generating 100,000 unique interactions. EVNTZ founder Kim O’Callaghan expressed the need for a rewards and loyalty system to bridge the 'disconnect' for concert-goers.

In the future, fans can earn rewards for various activities such as buying tickets, engaging with social content, purchasing merchandise, and more. The EVNTZ team anticipates the app will build a stronger community, improve customer loyalty, and enhance the overall concert experience.

The collaboration between EVNTZ and Styles marks a significant step towards integrating blockchain technology into the music industry. EVNTZ will soon roll out its 2024 roster, featuring more top artists. As Web3 continues to gain traction in the music industry, such partnerships are set to increase, offering novel and interactive experiences for fans worldwide.

Story 3: Dior Launches a Tokenised Limited-Edition Sneaker Line

French luxury brand Dior has announced a new line of men’s footwear featuring blockchain technology, creating a new benchmark in the luxury fashion industry. The B33 sneaker line, part of the Men's Fall 2023 collection, includes an encrypted online authentication system and an accompanying 'digital twin' non-fungible token (NFT) minted on the Ethereum blockchain.

https://twitter.com/Dior/status/1674508033898999810?s=20

The initial release of this footwear collection will comprise 470 pairs of sneakers with matching NFTs - exclusively available online from July 6. Each pair is linked to a unique NFT and priced at $1,350. After the NFT-matched sneakers, Dior plans to release six more styles of B33 featuring an NFC chip placed under the shoe's sole but without a digital twin NFT.

What distinguishes Dior's venture into blockchain is its deliberate avoidance of popular blockchain-related terminology such as 'NFT' or 'Web3'. This move appears to be a strategic choice, perhaps due to the growing controversy and misunderstanding surrounding these terms.

The push towards blockchain-backed products is in line with the actions of Dior's parent company, LVMH, which owns several brands that have introduced blockchain-based features in their products. As blockchain technology becomes more mainstream, luxury brands like Dior are adopting innovative approaches to offer unique value propositions to their consumers.

Story 4: Melania Trump Unveils an Independence Day NFT Collection

Former First Lady Melania Trump has released a series of NFTs called 'The 1776 Collection' which celebrates Independence Day. Just two months after ex-president Donald Trump launched his second set of NFT trading cards, Melania's new NFTs add to the Trump family's growing presence in the blockchain space.

https://twitter.com/USAmemorabilia/status/1674393069662380035?s=20

These Solana-based NFTs cost $50 and utilise familiar American imagery, featuring pictures of notable landmarks such as the Statue of Liberty and Mount Rushmore. The collection includes seven designs, with a total run of 3,500 NFTs. They are being sold on the website USA Collectibles, which also offers 'POTUS TRUMP' NFTs.

While the site doesn't mention it, a Fox News report suggested that an unspecified part of the NFT sales will go towards Fostering the Future - an element of Melania's Be Best resource program focused on supporting foster children.

Over the past two years, the Trumps have increasingly explored the NFT space. Melania was the first to launch her own NFT in 2021, and Donald's NFT trading cards, despite mockery, sold out within 24 hours and generated over $20 million worth of sales. However, the launch of his second NFT collection saw a significant drop in the value of the original NFTs.

Story 5: Lacoste Reveals Rewarding Ecosystem for its NFT Holding Customers

Lacoste, the French clothing brand, is diversifying its Web3 program by introducing a gamified, token-gated ecosystem that encourages users to engage in events and activities in return for NFT-related benefits. The expansion of the UNDW3 program (pronounced "underwater") offers a more comprehensive, interactive relationship with Lacoste customers.

https://twitter.com/undw3_lacoste/status/1674108654587375616?s=20

Lacoste initiated the UNDW3 project in June last year by releasing 11,212 profile picture NFTs featuring the brand's iconic crocodile motif. This gave NFT holders access to exclusive merchandise and community events. Now, this updated ecosystem invites UNDW3 NFT holders to engage in various activities, including creative contests, video game quests, and interactive Lacoste-hosted discussions. Participants accumulate points on their UNDW3 card—linked to their crypto wallet and Discord account—which increase the rarity and, Lacoste claims, the value of their NFT.

The UNDW3 program differentiates Lacoste from other luxury brands that recently focused on rewarding select, high-value customers with tokenised privileges. For instance, Louis Vuitton recently sold a line of expensive NFTs with access to exclusive physical products and experiences. Lacoste's approach targets a broader user base, aiming to bring thousands of users into the brand's ecosystem with engaging, game-like experiences.

The first UNDW3 season, split into themed chapters, will end in October - with rewards given to the 200 most active users.

Story 6: Credit Suisse Issues NFTs for Women's Football Fundraising Initiative

Banking institution Credit Suisse has announced a collaboration with the Swiss Football Association, launching a set of Ethereum non-fungible tokens (NFTs) to financially back the Swiss women's national football team. The initiative involves issuing a collection of 756 NFTs, each linked to digital artistic depictions of the women's national football players, with the underlying infrastructure facilitated by Taurus, a digital asset startup backed by Credit Suisse.

All proceeds from the NFT sales will go directly to the Swiss Women’s National Team and selected youth initiatives focusing on girls' football. The Swiss Football Association is the official issuer and seller of the NFTs, while Credit Suisse, recently acquired by Swiss investment bank UBS, is managing the sales on behalf of the association.

The NFTs are slated to be on sale from July 11 to August 31 through Credit Suisse's CSX digital banking app and will be available exclusively to residents of Switzerland who have a client relationship with the bank. The tokens will come in three categories—Unique, Rare, and Limited—each offering additional benefits, such as autographed jerseys or exclusive meet-and-greet sessions with the players. Notably, the bank will only accept payments in Swiss francs, not cryptocurrencies, and the NFTs cannot be resold or transferred outside of the CSX app at this time.

Story 7: Fxhash 2.0 is Paving a Multichain Future for Generative Art

Generative art platform fxhash has announced plans for the launch of fxhash 2.0, a significant platform expansion that will integrate Ethereum and facilitate on-chain minting. With this innovative step, the platform aims to offer artists and collectors greater flexibility and creative freedom, allowing them to choose between minting on the Tezos or Ethereum chains, as per their preference.

https://twitter.com/fx_hash_/status/1674436348659527680?s=20

Fxhash's philosophy lies in creating an open and inclusive platform, and fxhash 2.0 will enable minting and collecting on both Tezos and Ethereum, without any restrictions. Artists will experience a seamless minting flow with additional options, such as the choice of minting chain and code-storage preferences, enabling them to focus more on their creativity without the burden of technicalities.

The update also promises compatibility with Ethereum, offering a consistent experience across both chains. Artists can look forward to features like fx(params) and redeemables, along with integrated tools for technology partners and events.

Notably, the art itself remains at the centre of fxhash's mission. Artworks minted on the platform, irrespective of their originating chain, will be displayed equally, emphasising the unique creations artists produce when given complete artistic freedom. fxhash 2.0 is expected to release in Fall/Winter 2023, marking a new chapter in the future of generative art.

Story 8: Sodexo Creates Unique NFTs Exclusively for Its Employee Engagement

Sodexo, the European food services and facilities management giant, has taken an innovative leap into the world of NFTs (non-fungible tokens) through its division Pluxee. Unlike the standard consumer-centric model, the firm has launched unique NFTs exclusively for its employees.

Created in collaboration with Dfinity Foundation and NFT marketplace Yumi, Pluxee released 'The X Collection', an assortment of tokenised profile pictures (PFPs) for its employees. The digital artwork, designed by US-based artist Candace Marquette, draws inspiration from six natural elements - clouds, land, water, light, air, and fire.

These NFTs currently serve as profile pictures for Pluxee's employees, but the initiative also signals Pluxee's belief in cutting-edge technology and its potential as a tool to enhance employee engagement and company culture. The employees can trade these digital collectibles among themselves and transfer the assets to their personal wallets.

Sodexo’s Global VP Multi-Benefits & Gift, Suvodeep Das, has stated that this initiative has generated excitement among employees, leading to the use of these NFTs across multiple platforms and personal networks. This move marks the latest instance of major corporations adopting Web3 tech to find new ways to engage employees, setting a precedent for other multinationals to follow.

Thank you for reading this week's edition of the No Standing Weekly Web3 Recap. We hope you found it informative and enjoyable. If you're not already a subscriber, be sure to sign up to receive our newsletter every week and stay up to date on the latest and greatest in the world of Web3. We'll see you next week with even more news and updates! Thanks for reading, and we look forward to bringing you the best in Web3 content.

If you missed the news this week, we've got you covered. Here are the highlights and latest developments in blockchain technology, new projects, events, and more. Stay up to date on all things Web3 by subscribing to our newsletter, and let us know if there's anything you'd like to see covered in future issues.

Story 1: FC Barcelona Masterpiece #2 ‘Empowerment’ Sold for Over $300k at Auction

FC Barcelona persists in expanding its Masterpiece collection, with the recent release of 'Empowerment', the second NFT in the series, dedicated to the renowned female football player Alexia Putellas. This digital artwork, created in collaboration with 'World of Women', honours Putellas' outstanding performance in the 2021/22 Champions League semi-final against Wolfsburg. The NFT went under the hammer in an exclusive auction on OpenSea that began on June 26th and concluded on June 29th, 2023.

https://twitter.com/FCBarcelona/status/1674081037159202816?s=20

The second Masterpiece of the collection, "Empowerment" fetched a significant sum of over $300k, equivalent to 162 ETH, at the auction. This grand sale further highlights the increasing market interest and value attributed to digital art and NFTs.

FC Barcelona has been a staunch advocate for women’s rights in sports for over two decades. ‘Empowerment’ reflects FC Barcelona's commitment to promoting gender equality by offering equal opportunities for women in sports and emphasising their talent, passion, and perseverance.

The owner of Masterpiece #2 will gain numerous exclusive benefits. They will have the opportunity for a personal meet-and-greet with Alexia Putellas, offering unique insights into her journey. Additionally, they will receive a physical seat from the iconic Camp Nou stadium, adorned with a painting of Putellas by Catalan artist Oscar Tusquets and personally signed by Putellas. Moreover, the owner will be gifted a pair of soccer boots, autographed by Putellas herself, worn either during her successful recovery after an injury or the Champions League final that took place on June 3, 2023.

Story 2: GaryVee and Snoop Dogg's Launch Creator Challenge

Digital media entrepreneur Gary Vaynerchuk (Gary Vee) and music legend Snoop Dogg have partnered to launch a unique creator challenge. This contest invites creators to develop a 60-second video interpreting the phrase 'Please Take a Step Back' and share it on Instagram or TikTok. Participants must own a 'Please Take a Step Back' non-fungible token (NFT) to be eligible for the competition from June 30 to July 7, 2023.

https://twitter.com/garyvee/status/1673364480875454468?s=20

This initiative represents a synergistic blend of digital technology, creativity, and entrepreneurship - featuring some of the most influential figures in music and business. A prestigious panel from Death Row Records will be judging the entries.

The top ten winners will have the extraordinary chance to join Gary Vee and Snoop Dogg at an event in Atlanta on August 9, 2023. This once-in-a-lifetime experience will involve a private jam session with Gary Vee, followed by attendance as VIP guests at the Snoop Dogg & Wiz Khalifa High School Reunion Concert.

The contest encourages creativity within the digital world and offers a platform for artists to connect with like-minded individuals within the VeeFriends community. It is an exciting opportunity for creators to showcase their talents on a powerful platform, potentially making a massive leap in their careers.

Story 3: Azuki Elementals NFTs Earn $38M in 15-Minute Presale

Despite a softened NFT market, Azuki, one of the most successful original brands in the space from Chiru Labs, raised an impressive $38 million in 15 minutes in a sold-out drop. The drop was for Azuki's new Elementals profile picture (PFP) collection, and all 10,000 NFTs put up for sale were snatched up in a presale through a Dutch auction format at an initial price of 2 ETH ($3,800) each. Over the weekend, an additional 10,000 Elementals NFTs were airdropped to current Azuki NFT holders.

Owners of Azuki NFTs and the spinoff Beanz NFTs were granted an exclusive 10-minute window to purchase the Elementals NFTs before the public sale. All NFTs were purchased during this broader presale window, resulting in the cancellation of the public sale. The official Azuki account confirmed this with a tweet announcing the sell-out news 15 minutes after the initial presale began.

The sale brought in 20,000 ETH, or $38 million, at the current price of Ethereum. Chiru Labs is set to reveal the Elementals artwork soon and initiate secondary trading, which could prompt a wave of NFT flips on marketplaces. Azuki’s success has generated over $1 billion in secondary trading volume since its early 2022 debut.

Story 4: Sotheby’s Launches Generative Art Program With Art Blocks Partnership

Sotheby's, the prestigious auction house, has partnered with Art Blocks, the Web3 company known for its generative art solutions, to launch the Gen Art Program. This marks a historic first as Sotheby's is introducing the Dutch auction format for the first time in its 300-year history. The inaugural sale will showcase 500 unique artworks from acclaimed artist Vera Molnár, representing the artist's largest on-chain generative art project.

https://twitter.com/Sothebys/status/1674075295547023360?s=20

The sale, entitled 'Themes and Variations,' is set to take place entirely on-chain via Sotheby's Metaverse on July 26. Molnár's work, characterised by integrating letters as abstract forms, stems from her initial exploration into algorithmic art in the 1960s. The new collection was realised by generative artist and creative coder Martin Grasser.

The Gen Art Program facilitated through the Art Blocks Engine is Sotheby’s new avenue for generative artists to bring primary market works to sale - with plans to highlight two to three artists annually. The Dutch auction, a method that Art Blocks has used since its inception, starts at a fixed initial price and decreases at set increments until the first bid is placed, adding a new dimension to the traditional auction process.

Story 5: Machi Big Brother Influences Bored Ape NFT Prices' Decline

Over the weekend, Bored Ape Yacht Club NFTs experienced a notable price drop, largely attributed to significant sales by Jeffrey Huang, aka Machi Big Brother. Huang sold more than 50 Bored Ape NFTs, including a single transaction of 19 Apes for 651 Ethereum, approximately $1.2 million. This activity impacted the declining floor price of the leading NFT collection, driving it to its lowest point in Ethereum since November 2021.

https://twitter.com/CirrusNFT/status/1672703788044685313?s=20

The floor price of Bored Ape NFTs - considered a "blue chip" collection - peaked at around 152 Ethereum in April 2022. However, recent fluctuations saw it decrease to around 33 ETH, or $62,000. This trend mirrors a broader market shift, with the minimum trading price of top Ethereum NFT collections like Bored Ape Yacht Club and CryptoPunks falling sharply.

In a surprising turnaround, Huang purchased 14 Bored Apes, with one NFT bought for as much as 41 Ethereum, over $77,000. His buying activity contributed to a 14% price increase for the cheapest Bored Ape. The recent trading comes amid controversy for Huang, who faces a defamation lawsuit related to allegations of embezzlement. The lawsuit, which Huang maintains is baseless, concerns his involvement with a now-defunct crypto treasury management platform.

Story 6: Puma Teams Up with LaMelo Ball for NFT Sneaker Release

Puma continues its Web3 ventures by teaming up with NBA star LaMelo Ball and NFT project Gutter Cat Gang for a unique collaboration. Titled "GutterMelo MB.03," the collaboration features limited-edition sneakers that will be initially sold as NFT collectibles on the OpenSea marketplace on June 29. The NFT owners will have the opportunity to redeem their digital collectibles for physical sneakers during a month-long window from July 18 through August 20. The total number of NFTs available has not been announced yet.

https://twitter.com/GutterCatGang/status/1665025778055094272?s=20

LaMelo Ball, a rising star in the NBA who signed a multi-year endorsement deal with Puma in 2020, will see the release of the MB.03 sneaker, which marks the third iteration of his sneaker line with Puma. The sneakers are customised with a colourful heat map effect, featuring Gutter Cat Gang branding, a "1-of-1" inscription on the tongue, and the names of the collaborators on the heel.

The collaboration showcases Puma's commitment to exploring the potential of NFTs and Web3 in the sports industry. LaMelo Ball himself entered the NFT space in June 2021 with the launch of his Ethereum-based NFT project, LaMelo Collectibles. This collaboration with Gutter Cat Gang further expands his presence in the digital collectibles world.

Puma, although ranking fourth in popularity among NBA players, is gaining cultural prominence with its endorsement deals with LaMelo Ball and Deandre Ayton of the Phoenix Suns. The partnership with Gutter Cat Gang adds a unique touch to the sneaker release, appealing to both sneaker enthusiasts and NFT collectors. It demonstrates Puma's willingness to embrace new technologies and engage with the growing interest in NFTs within the basketball community.

Story 7: Magic Eden Announces BRC-20 Token Integration in Its Marketplace

Magic Eden, the NFT marketplace, has announced the integration of BRC-20 token functionality into its open-source secondary marketplace and creator launchpad. This announcement follows two months after the introduction of Launchpad for Bitcoin Ordinals, a protocol for NFT trading on the Bitcoin blockchain. Starting June 27, the update enables users to collect BRC-20 projects directly and allows creators to mint their BRC-20 drops directly on the platform.

https://twitter.com/MEonBTC/status/1673860421315354625?s=20

BRC-20 tokens, developed by the anonymous developer Domo in March 2023, are a recent advancement in the Bitcoin ecosystem. They function similarly to ERC-20 tokens, allowing the minting and transferring of fungible tokens with Ordinals protocol on the Bitcoin blockchain. These tokens, which include examples like USD Coin (USDC) and Binance USD (BUSD), feature built-in smart contracts and are compatible with the broader Ethereum ecosystem.

Previously, interaction with BRC-20 tokens was available on platforms like Unisat and Alex, but Magic Eden's integration could significantly enhance their reach and accessibility. Zhuoxun Yin, Co-Founder and COO of Magic Eden noted that the development aligns with their mission to reduce fragmentation between Bitcoin ordinals and BRC-20 and enhance user experience.

Despite being initially perceived as a niche interest, Bitcoin Ordinals have grown substantially, resulting in more than 13 million Ordinals Inscriptions minted on the blockchain. As the Bitcoin fungible and non-fungible ecosystem continues to expand, more Web3 companies like Magic Eden are expected to capitalise on this growth.

Story 8: Mythical Games Raises $37M for In-Game Marketplace Development

Game publisher Mythical Games has successfully raised $37 million in a Series C1 funding round. The funding aims to facilitate the launch of a new in-game marketplace and other revenue-generating endeavours, maintaining Mythical's unicorn status with a valuation surpassing $1 billion.

https://twitter.com/playmythical/status/1673818461972168704?s=20

John Linden, the co-founder and CEO of Mythical Games, stated the company's primary goal is to achieve profitability by the end of the year, with the newly-raised funds expected to greatly assist in these efforts. The funding round saw contributions from ARK Invest, Animoca Brands, MoonPay, Proof VC, and Stanford Athletics. Leading the round was Scytale Digital. Furthermore, the company anticipates raising an additional $20 to $30 million in the upcoming months upon the round's completion.

Mythical Games has announced its new game, Nitro National World Tour, set to be launched soon. Pre-sales for the game's NFTs have been in progress since February. The company also plans to use the funds to build an in-game marketplace for another title, NFL Rivals, which has recently surpassed 1 million downloads.

Recently, the company migrated the Mythical Chain from the Ethereum blockchain to the Polkadot ecosystem due to Ethereum's slow transaction speeds and high transaction costs. With NFT sales over $29 million in the past 30 days, Mythical continues to be one of the leading blockchains in NFT sales volume.

Story 9: Faroe Islands Postal Service Releases NFT-Embedded Stamp Collection

The autonomous territory of the Faroe Islands has become one of the latest national postal services to integrate blockchain technology into their operations, issuing a new series of digital "crypto stamps." Each physical stamp has a corresponding digital version stored as an NFT on the blockchain but still serves as valid postage.

As announced on June 23 on the Posta Faroe Islands’ official website, the new collection called 'Stamps of Maybe' was issued in partnership with VariusSystems. Michael Dorner, CEO of VariusSystems, noted an increasing interest in blockchain technology among national postal services, suggesting that this digital revolution could help businesses stay ahead of the curve.

The Faroe Islands' collection is unique in that the digital versions of the stamps are influenced by real-time weather data from a local Faroese weather station, Veðurstova Føroya, at the time of activation. This innovative approach adds a dynamic component to the digital stamp, enhancing its collectability.

This is not the first instance of a postal service employing blockchain technology for stamp issuance. The Netherlands' PostNL and Austria's PostAG have previously issued NFT crypto stamps, indicating a growing trend of combining traditional philately with emerging blockchain technology.

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