Finding Your YouTube Analytics

Before using YouTube analytics, you need to know where to find the data. Here’s how:

How to Find YouTube Analytics on Desktop?

Step 1: Log in to your YouTube account and click on your profile icon in the top right corner.

Step 2: Select YouTube Studio.

Step 3: Click on the Analytics icon on the left menu of your screen.

Step 4: You can access an overview of your analytics here or dive into areas like content, audience, and research.

Step 5: Select Advanced Mode in the upper right corner. This gives you a detailed breakdown of your YouTube channel metrics, metrics for individual videos, and sophisticated analytics.

Step 6: To download a report, choose the parameters you want to track in Advanced Mode. Then, click the downward pointing arrow in the upper right corner. Choose Google Sheets or .csv file to generate your report.

From Advanced Mode, you can also click Compare To in the upper right corner. This allows you to compare year-over-year channel growth, first 24-hour video performance, and how individual videos perform against your overall channel stats.

How to Find YouTube Analytics on Mobile?

Your YouTube analytics can't be accessed from the app. You first need to have YouTube Studio installed on your phone. If you don't, download the appropriate version for iPhone or Android.

Step 1: Open YouTube Studio and sign in to your account.

Step 2: You'll see a few summary metrics on the main dashboard. At the bottom of your screen, hit Analytics for more.

Step 3: You can toggle between Research, Overview, Content, and Audience at the top of your screen, depending on the information you're looking for.

Essential YouTube Analytics Metrics and Reports

We will break down the essential YouTube analytics metrics and reports by the primary tabs on your dashboard:

Overview Content Audience Research is more of a proactive tab that can influence your reports and metrics. Revenue only pertains to those in the YouTube Partner Program.

Overview

The Overview tab shows YouTube metrics like the amount of views overall, watch time, subscribers, and estimated revenue, if you're part of the YouTube Partner Program. You may see a report that shows a comparison of performances.

In the Overview tab, you will see:

Typical Performance: This shows your channel's typical performance at either the channel or video level. This gives you a snapshot of how your channel or videos are performing.

Realtime: Realtime gives you a performance report for the last 48 hours or 60 minutes. If you've just launched a video, you can see how it's performing or affecting your overall channel performance. You can also find out when your YouTube channel views peak, giving you insight into your best time to post.

Stories: Stories give you a performance report from your latest Stories.

Top Remixed: This is the amount of your content remixed or used in Shorts and the number of remix views. Remixes are great since they include tags that credit your content and drive traffic back to your channel. Remixes can help to improve your channel visibility and video views.

Your Top Content in This Period: This ranked list shows you exactly what's working and what's not.

Audience

Your Audience tab shows you important information about your audience, like demographics, location, and playback devices. This information can help you adjust your content strategy to better appeal to your audience.

In the Audience tab, you will see:

Demographics: This metric shows you the age and gender of your viewers. This information can help you tailor your content to better appeal to your audience.

Location: This shows where your viewers are located. If you notice that you have a large audience in a particular country or region, you can adjust your content to better appeal to them.

Playback devices: This metric shows you the types of devices your viewers are using to watch your content. If you notice that a large portion of your audience is watching on mobile devices, you can adjust your content to better suit mobile viewing.

Research

The Research tab is where you can gain insights into what your viewers are searching for on YouTube. This can help you optimize your video titles, descriptions, and tags for better SEO and discoverability.

channel analytics research tab

In the Research tab, you will see:

Top YouTube search terms: This shows you the top search terms that viewers are using to find your content. Use this information to optimize your titles, descriptions, and tags.

Top videos: This shows you the top videos that are driving traffic to your channel. Use this information to identify what’s working and what’s not, and adjust your content strategy accordingly.

Other helpful YouTube analytics metrics

In addition to the essential metrics and reports, there are a few other metrics you should keep an eye on:

Average view duration: This metric shows you the average amount of time that viewers are watching your content. If this number is low, you may need to adjust your content to better hold viewers’ attention.

Engagement: This metric shows you how viewers are engaging with your content, like likes, comments, and shares. Use this information to identify what’s resonating with your audience and adjust your content strategy accordingly.

Subscriber growth rate: This metric shows you the rate at which your channel is gaining or losing subscribers. Use this information to identify trends and adjust your content strategy to better appeal to your audience.

Conclusion

In conclusion, YouTube analytics is a powerful tool that can provide valuable insights for marketers, content creators, and YouTube stars looking to expand their channel in 2023. By understanding the different metrics and reports available, you can gain a deeper understanding of your audience and how they interact with your content. From the Overview tab to the Audience and Research tabs, each section offers unique insights that can help you adjust your content strategy to better appeal to your viewers. By keeping an eye on key metrics like average view duration, engagement, and subscriber growth rate, you can continually optimize your content and grow your channel over time. With these tips, you can utilize YouTube analytics data to your advantage and achieve greater success on the platform.

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