The talk will highlight the evolving landscape of consumer loyalty and community engagement by introducing key topics such as consumer loyalty strategies, community building tactics, and the integration of onchain rewards.

The purpose of the talk is to explore how businesses can leverage these elements to drive growth and enhance customer relationships.

• We will start by defining consumer loyalty and its first, second and third order effects.

• We will look at some of the strategies used for building consumer loyalty and their limitations.

• We will continue by defining community building and its significance and discover some of the tactics used for effective community building

• We will explore onchain rewards, its benefits, and how they may be integrated to existing loyalty and community programs.

• Lastly, we will see how these work today through a showcase of successful implementations plus unearth novel opportunities using some of the onchain and Farcaster native tools available today.

Attendees will walk away with an understanding of consumer loyalty, its vital importance for sustainable business growth and amplifying brand engagement and advocacy, and how onchain rewards introduce innovative ways to incentivize and reward customers.

They will also be encouraged to explore integrating these strategies into their own business models, emphasizing the role of continuous adaptation to meet evolving consumer expectations.

See you at Farcon!

Humpty

To learn more about Mosaic, and the loyalty products we are building, follow us on Farcaster, X, and blog.

We launched the Gitcoin Drop campaign on Valentine's Day (February 14, 2023) with tremendous excitement to play a small part in growing the public goods ecosystem. As longtime fans and users of Gitcoin Passport, Gitcoin Grants and GTC token voting, we were thrilled to reward individuals who were also active in all three. Our team designed three different drops: Traveler, Patron, and Steward. Each drop comprising three distinct rewards.

Drops were modeled using open data to calculate the three different reward levels: Common, Rare, Mythical. Each reward was designed to be increasingly difficult to achieve.

For example, Traveler Common rewarded Gitcoin Passport users who received a Passport score of 15-19, Traveler Rare rewarded a Passport score of 20-24, and Traveler Mythical rewarded a Passport score of 25 and above.

Our team meticulously analyzed Gitcoin data including Gitcoin Passport, Gitcoin Grants and GTC token voting (through Snapshot). Through our analysis, we discovered clear resistance levels to users achieving higher levels of participation. As a result, the rewards criteria served as both reward to those who had achieved a significant level of difficulty and incentive encouraging those individuals who needed a small push to increase their participation.

As we move forward, we will take our learnings from this campaign and continue to make improvements to provide a valuable experience to both projects and collectors. Special thanks to everyone who helped make this happen at the Gitcoin team and its community.

We've started working on the next campaign, so stay tuned. And subscribe to our newsletter so you don't miss the next drop.

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How it works

To participate in the Gitcoin Drops campaign and claim your rewards, you must meet the requirements for each open drop. The Gitcoin campaign comprises three separate drops: Traveler, Patron, and Steward. All rewards are calculated using activity data from GG18 (August 15-29, 2023) and GG19 (November 15-29, 2023).

Playlists (aka allowlists generated by data models) are designed to unlock the highest possible reward in each drop. For example, if you met the criteria for a Common reward in GG18 and a Mythical reward in GG19, you would be eligible to claim the highest reward, in this case the Mythical reward.

Rewards are issued on OP Mainnet. You will need to change the network on your wallet to Optimism to claim. You can find OP Network and RPC information here. Rewards are free to claim, however, you will need a small amount of ETH in your wallet to pay network fees.

Gitcoin Traveler Drop

The Traveler drop is calculated using Gitcoin Passport score data and will unlock one of three rewards: Common, Rare, or Mythical. The Common reward is available to individuals who earned a score of 15-19. To earn the Rare reward you must have earned a score between 20-24 during the same time. The Mythical reward requires you to have earned a score of 25 or above.

Gitcoin Patron Drop

The Patron Drop is calculated using Gitcoin Grants donation data and unlocks one of three rewards: Common, Rare, or Mythical. The Common reward is available to individuals who donated to at least 1 project between $10-$25 in total funding. To earn the Rare reward you must have donated to 2-10 projects between $25.01-$100 in total funding. The Mythical reward requires you to have donated to 11 or more projects over $100.01 or more in total funding.

For example, if you donated to 10 grants between $10 and $25.01, you would qualify for the Common Patron drop. Any value below $10 would not qualify for any Patron drop. You must meet both criteria in each rewards tier (i.e. # of grants and total $ value).

Gitcoin Steward Drop

The Steward Drop is calculated using GTC token voting data sourced from Snapshot and unlocks one of three rewards: Common, Rare, or Mythical. The Common reward is available to individuals who voted on at least 1 proposal with 1-19,999 GTC tokens. To earn the Rare reward you must have voted on 2-10 proposals with 20,000-199,999 GTC tokens. The Mythical reward requires you to have voted on 11 or more proposals with 200,000 or more GTC tokens.

Public goods are good

We are eager to support the mission of Gitcoin through this campaign and reward active fans of their ecosystem. We hope to continue exploring new and exciting reward mechanisms to advance public goods and public goods funding.

If you have questions or feedback find us on Farcaster or X.

Learn more about Mosaic and the future of loyalty rewards in our blog post:

https://blog.mosaicdrops.com

Transforming Customer Loyalty: Mosaic Unveiled

In the ever-evolving landscape of business, customer loyalty stands as a cornerstone for sustained success. As companies strive to connect with their...

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Unveiling Mosaic

At the heart of Mosaic lies a sophisticated ecosystem meticulously crafted to redefine loyalty dynamics.

We are inspired by the pioneers who have come before us, such as Gitcoin and Optimism, who have led the way in innovating loyalty rewards through retroactive public goods funding mechanisms.

Mosaic seeks to accelerate the work they both started by facilitating a loyalty protocol that anyone can use to gain valuable customer insights and issue personalized rewards.

As you embark on a journey through this transformative platform, you'll discover a wealth of innovative features, seamlessly integrated to empower businesses across diverse industries.

The Essence of Mosaic

Mosaic is not just a loyalty program; it's a holistic solution that addresses the nuanced needs of businesses seeking to enhance customer engagement and foster lasting relationships. This platform goes beyond traditional loyalty schemes, offering comprehensive rewards designed to adapt to the rapidly changing dynamics of web3.

Key Features:

Flexible and Customizable Programs

Tailor loyalty programs to align with your brand's unique identity and customer demographics. Mosaic empowers businesses to create personalized rewards structures, making it easier to resonate with customers and keep them coming back for more.

Interoperability and Integration

Seamlessly integrate Mosaic with your existing systems, whether it's a trading protocol, voting platform, or social application. This interoperability ensures a smooth transition that enhances the overall brand experience.

Data-Driven Insights

Unlock the power of data with Mosaic’s upcoming analytics tools to gain valuable insights into customer behavior, preferences, and trends, enabling businesses to make informed decisions and refine their loyalty strategies.

RPGF changed the game

The introduction of retroactive public goods funding (RPGF) changed how we perceive loyalty rewards. RPGF was initially announced as a $1 million experiment by Optimism to fund projects that provided value to the Optimistic Ethereum ecosystem. A total of 58 projects were awarded funding. Since then, two more RPGF experiments have been launched, with the most recent rewarding over 500 projects from a pool of 30M OP tokens (roughly $111 million). [Full disclosure: Mosaic was awarded OP tokens in RPGF Round 3]

We at Mosaic believe that RPGF experiments will continue to accelerate as they prove to be one of the most valuable forms of rewarding contributors, fans and customers. The tools we build will further accelerate that vision while decentralizing the data, models, and rewards needed for businesses everywhere to access them.

The Mosaic Advantage

Mosaic stands out as a beacon of innovation in the loyalty landscape. With its forward-thinking approach, businesses can transcend traditional loyalty program limitations and embark on a journey toward sustained growth and customer loyalty enabled by open data, AI, and retroactive rewards.

Mosaic is a catalyst for change in how businesses approach customer loyalty. As we navigate the web3 era, this revolutionary platform invites businesses to embrace a new paradigm of engagement, where loyalty is not just earned but cultivated through repeated interactions across the ecosystem, data-driven insights, and personalized rewards. Welcome to the future of loyalty with Mosaic.

To further understand what drives us, read and mint our manifesto.

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