ondrejpg

Boss in Web3

ondrejpg@newsletter.paragraph.com (ondrejpg) — Wed, 15 Mar 2023 15:13:53 GMT

Charity, community, and brand building in #Web3. A case study of HUGO BOSS. Today's post is about a smaller activation by Hugo Boss and their collaboration with a Web3 native project called Boss Beauties as I found the concept interesting and something which can be re-applied by other traditional brands looking for a low-risk entry into the Web3 space.

March 2022 - As part of International Women's Day, Hugo Boss and Boss Beauties launched a social impact project titled ‘Dream Like A Boss’. The objective of the program was to provide young women from developing nations and underrepresented groups mentorship opportunities for professional development. The program provided executive mentorship talks and real-life business experiences. As part of this, executives at HUGO BOSS with diverse backgrounds and skill sets offered mentorship and business project opportunities. Boss Beauties also hosted a panel conversation on ‘Asking For What You Want’ featuring Rashmi Verma, Head of Diversity & Inclusion at HUGO BOSS.

As part of the initiative all Boss Beauties NFT Holders received a FREE NFT from the Boss Beauties x BOSS collaboration and a special 1/1 NFT was auctioned to fund this new social impact initiative. Limited edition BOSS t-shirt was also sold online with a Boss Beauties print with a portion of the proceeds from each sale donated to the Dream Like a BOSS mentorship program. This project is a great example of meaningful and authentic collaboration between traditional and web3 native brands. As every large brand has several CSR (corporate social responsibility) initiatives there is an opportunity to leverage some of them to engage with the Web3 native communities if there is a natural fit. It can be a low-risk way for a traditional brand to slowly enter the Web3 space with an initiative that almost has it all Web3 initiative
Collaboration with
Web3 native community
NFT collection
Doing good Building own community
Generating millions from NFT sales

NFT from Jarritos, Vogue, or NARS Cosmetics

ondrejpg@newsletter.paragraph.com (ondrejpg) — Wed, 15 Mar 2023 15:10:27 GMT

Show your love this Valentine's Day with an NFT from Jarritos, Vogue, or NARS Cosmetics… From a magazine to a Mexican soda and a makeup brand - let's take a look at some of the Valentine's Day-themed NFT collections that would like to capture the hearts of both traditional brand enthusiasts and NFT collectors alike this year :) Jarritos (Novamex) has partnered with Web3 culture studio and fashion label, Probably Nothing, to release a Valentine's Day-themed NFT collection named "fourteen-twenty-three". The collection will feature 14 digital collectibles inspired by Mexican culture and will offer exclusive merchandise for NFT holders to redeem, including an alebrije toy, a physical print of the NFTs, and a Jarritos x Probably Nothing jacket. Vogue Singapore has partnered with 8SIAN to launch a new Love Chain NFTs, featuring two designs named "Desire" and "Dream". The NFTs can be gifted to loved ones, and holders will receive exclusive access to Vogue’s New World metaverse experience in Spatial and other activities including a treasure hunt and quizzes, with the potential to win DRESSX wearables and an exclusive NFT by 8sian. Makeup brand NARS and NFT project Boss Beauties have launched "ODENTITY," an NFT collection dedicated to NARS' iconic "Orgasm" makeup set. Boss Beauties NFT holders will receive free digital collectibles, exclusive access to events, NARS promotions, and more perks, while non-holders can claim one free NFT by signing up on the project's website.

Leveraging particular events for brand initiatives is common and now also part of their Web3 activations We saw this happen last year during Pride Month as well, when many traditional brands held Web3 initiatives for the occasion (link to my old post about this in the comments)

Ai?

ondrejpg@newsletter.paragraph.com (ondrejpg) — Wed, 15 Mar 2023 15:08:03 GMT

I read this great article that reflects on Google's journey in AI so far. Google was a pioneer in AI, leading the charge with its cutting-edge research and products. Fast forward to today, and the company finds itself playing catch-up in a field it helped create. The recent launch of Bard, its experimental conversational AI service, highlights the challenge Google faces in keeping pace with the AI boom.

For businesses and organizations looking to stay ahead of the curve in AI, it's important to take note of Google's journey. The company's experience should serve as a cautionary tale, reminding us that no matter how dominant a player may be, success in the AI field requires constant innovation and a willingness to adapt to change.