Dr Yonggi Cho's Strategy for Building a Church with Over Half a Million Congregations

The decentralisation model of the Web3 industry has ushered in a new approach to brand building.

With power shifting from central (few persons) to decentral (the community), the onus of launching any web3 brand falls back on how strong the community is.

As you must have noticed, the community, in this new model, is a cog that plays a major role in every aspect of what the brand is looking to achieve.

This role, starts with Product development, becoming early adopters, providing feedback and support for product dev iteration, testing the product, becoming early advocates of the immersive value of the product (UGC) and helping to create viral loops that scale the brand.

It’ll be quite shocking for any Web3 founder to overlook the huge role of the community. And since many founders can’t overlook this huge untapped potential, there’s a need to utilise this massive weapon when launching their product.

However, only very few Web3 brands today have successfully utilised the Arsenal a community can provide. 9 out of 10 brands can’t seem to build a strong collective and big community of true believers.

It’s a headache for many founders. Even after doing the supposed right things, hiring a Community Manager, Creating a discord Server, adding channels for communication, and creating events.

Still, nothing sticks, people scream Wagmi, waiting for freemium and over time the server is as good as dead because no one speaks there.

This article looks to show you how to build a community using the most unconventional Web3 method.

One that Focuses on Team Structure, Community Structure and is run by the community members themselves.

A method that has been used and is still being successfully used to build Massive Churches with large, committed members, that have stayed and grown with these churches.

It has been tested. And it can be replicated in Web3 too.

Over Half a Million Congregation: How Sub Communities can help Bootstrap Community Growth

As of today, Yoido Full Gospel Church, Seoul, has the largest congregation in the world. It’s estimated to be Over half a Million members.

However, here’s what is most significant; each member is accounted for and known and properly churched thanks to the structure put in place by Dr David Yonggi Cho.

The strategy, Home cell groups, has played a fundamental role in the church’s growth strategy.

These are small, intimate groups that meet in homes for prayer, study, and fellowship, thereby decentralizing the traditional church structure and making it more scalable.

Each cell is led by a lay leader, cultivating a system of distributed leadership and empowering the congregation to take on roles traditionally filled by clergy.

The smaller size of these groups allowed for closer relationships and more personalized pastoral care, encouraging a stronger sense of community among members.

This community feeling played a significant role in both attracting new members and retaining existing ones.

This method ensured the church grew, yet retained its numbers; combining Virality and Retention in a closed system blew up the numbers.

When I first heard about this, I was elated. Decided to research why this growth was so viral, and why the viral coefficient was so high (easily, 3+).

Well, I believe the strategy’s success can be attributed to a few key elements.

First, the decentralization allowed the church to grow without the need for large physical spaces or significant infrastructural investment.

Second, the focus on lay leadership enabled the congregation to scale while maintaining a high level of pastoral care, as each leader was responsible for a manageable number of people.

Third, the home cell group format fostered deeper relationships among members, creating a stronger sense of belonging and community.

Lastly, the groups provided an entry point for newcomers, who might have felt overwhelmed by the size of the main congregation, giving them a comfortable and welcoming place to start.

It’s such an amazing feat, to build such a massive, well-governed, well-churched congregation.

The size did not mean anything. Each of these members is being catered for 1v1, building a personal relationship that would not have been possible in a larger congregation.

This caused massive growth and massive retention at the same time.

The most amazing part I found is this: Dr David Yonggi Cho’s method can be replicated by Web3 brands in their community-building efforts.

How Sub Communities can help Web3 Brands Bootstrap Community Growth

The concept of small, self-governed groups aligns well with the decentralized ethos of Web3.

Brands can create segmented channels within Discord, akin to home cell groups, where subsets of their community can gather, discuss, and collaborate.

These groups can be led by Head Moderators and assisted by Community Moderators selected from the community, fostering a sense of ownership and engagement.

Brands can provide resources and guidelines to these head mods, but the specific activities and discussions would be driven by the group members themselves.

As with Cho’s strategy, this approach allows for scalability, personalization, and a sense of community, all of which are crucial for growing a robust and engaged community.

However, growing a robust and engaged community starts with the Foundations built by a team.

Build Decentralised Teams Not Central Teams.

Growth invariably happens when attention is given to every community member.

However, it is impossible for the founder and core team members to do this themselves. It is impossible for the team to build a personal relationship with each member, it’s not scalable.

They can still achieve this — build a personal relationship with each member — by implementing a decentralised team structure.

This will mean, delegating authority to other team members, who then run the community and give concise reports back to the Core team.

Here’s a simple team structure:

From top to Bottom; The Founder — Core Team (COO, CFO, CMO, CTO etc) — The Community Manager — The Head Mods — Community Mods.

Authority simply flows from Top to Bottom. However, reporting, feedback and community communication flow back top.

In this team structure. The team members who get to have direct daily interaction with Community members are the Community Mods.

The Sub community also get to have Sub community AMAs and Events with their Head Mods frequently too — but no relationship is built in events.

A relationship is built with a conversation, and that’s how you get feedback that is needed for product dev, ideas, complaints etc.

And that is gotten via the Community Mods who initiate, maintain and Forster relationship building.

They relay the report back top to the Head Mods, who relays the information back to the Community Manager.

At the level of the community manager, this is where the whole community can have general events, where every sub-community comes together to join an event, participate in a show, make a raid, etc (depending on events ideas).

While no relationship is built in events. It is exciting to notice that the quality of events (and ideas), engagement, activities, etc hosted by the Community manager would be dependent on how effectively the sub-communities are being managed.

Personally, the community managers, hired from the community are highly integral members of the team — they know the members and are essential for the success of the Sub Communities.

Build Decentralised Sub Communities Not Central Communities

The aim is to grow these sub-communities integrally, where each of them is a whole different universe from the other.

The Community itself has One brand vision and the same set of rules, but the sub-communities could have varying cultures, attributes and characteristics.

Even in a case where the brand has been minted, sub-communities can be created based on traits, number of NFTs held, rarity or at best, it can be created in line with the categories put forward by the Holder community.

Here’s a simple Community structure:

From top to Bottom; The Discord Server Entry (Onboarding) — Central Brand Hub (where everyone meets) — Sub Communities (where community building takes place)

Accessing these sub-communities can be either via NFTs held or via Roles clicked in the onboarding process. Making the entry point even smoother.

It’s possible to have 1000 people who believe in your vision. What’s difficult is having all of these people share the same culture, ideologies etc.

However, it’s also possible to have these people learn the culture of the brand.

This process of learning is where many brands fail.

To increase success in brand culture, Web3 brands must move to decentralise their communities.

If this happens, then Growth invariably happens too because attention is given to every community member.

Remember how ingrained we are with our cultures, how personal it still is, and how we were taught by our parents, friends and communities (not our Country's President).

That’s exactly the model required to pass down culture and to build a group of people.

Establishing a strong brand culture, and building a strong community of true believers is possible when Web3 brands make 1v1 relationship building important.

It’s only possible — to the best of my knowledge — with Sub-communities and a decentralised team structure.

I believe this to be a model when building a brand community in Web3.

Why Sub Communities are Important for Web3 Brands

For the most part, the Sub community Method is the fastest, leanest, and most scalable community growth model any web3 brand can implement.

By Giving limited Governance to each sub-community, making them autonomous to an extent, with the supervision of a Head Moderator and community mods; all of whom are selected from the community.

This way, personal interaction becomes possible: where the community mods can get on 1v1 conversations and understand individual problems relating to the product and other general issues.

And then input this feedback into a general spreadsheet accessible by the Head Mod and Community Manager: This is where we find information that can be used for product dev, marketing and community building.

Community feedback is not usually given. It is somewhat extracted or collected. This feedback is the primary data needed for growth.

Outside of this model, I am not sure I know other community growth models as practical as this,

I believe it is difficult to build personal interaction and relationships at scale and collect feedback from each member on what they’d want in the brand without this closed community system

We talk about how Web3 brands should become co-creators with their community. Well if that will be upheld, web3 brands must put effort to communicate and work with their members.

Their feedback is important, but how does a brand, with over 30,000 Discord members, and 8,500 NFT and token holders, communicate directly with their community?

The answer is in building Sub Communities.

And it gets even better. With this model, Web3 Brands can easily, swiftly and scalably create viral loops that generate high viral coefficients.

Leveraging and layering Ambassador programs, Referral Programs, and Loyalty Programs that reward top community members with different benefits like paid roles to work with the community etc.

Word-of-mouth marketing at scale, happening in small-sized sub-communities built within a massive community, one that ensures Growth is not only possible but replicable.

The Crux of any Community is Personal Interaction (not sales). And this is only possible when the whole is broken into a few sums. And the team can directly engage with people.

This model — I’ve tweaked it a bit — is exactly how Dr Yonggi Cho built Yoido Full Gospel Church, Seoul, the largest congregation in the world, estimated to be Over half a Million members in the church.

My journey actually started out via one of the most common circumstances. 

I got attracted by the possibilities of Making Money and Joined only to be hit by a completely different world from what I am used to.

Before Web3, I worked as a Direct Response Copywriter and Growth marketer. Wrote compelling copy, and email marketing, and helped with Launch Campaigns for eCommerce brands in diverse industries such as fashion, health, and technology. 

But as time went by, With Web3 and NFTs repeatedly slapped on my Twitter timeline, especially how people made profits, my curiosity grew, and I became fascinated by the burgeoning world of Web3.

Started researching, reading and Listening to Podcasts, especially Gary Vees Podcast on NFTs.

And became captivated by the ideas of decentralisation and the importance of community, and I knew I had to be a part of this brave new world. 

Especially with the need for Community becoming a thing in eCom too. I had the feeling to test things out for some time, I did and it was just amazing.

I decided to make a Daring Transition

A Transition that would take me from the familiar terrain of eCommerce to the uncharted territory of Web3 and Web3 Growth Marketing.

Truly It was uncharted as I was completely lost, didn’t know how to apply my skills directly, tried NFTs degen trading and got rekt due to rugs, Tried Defi Trades and regretted it as well.

Just a few months in, with my losing so much, and the space moving too fast, I already knew it was going to be a long ride.

While still recovering from my recent Rug Pull experiences, I started to learn Defi and find resources to help position me as a Copywriter - but at this point, I was already frustrated.

Then, on a random day, I got a DM on Discord, someone offering to hire me to work on Ad Videos - similar to the ones I did freely for a community I was part of.

Although it was something completely different from my core skills. I took it up and that experience changed my perception of the space. 

I quickly discovered that although marketing within Web3 was different, the fundamentals remained the same. 

And with my experience and skills, I could help Web3 brands scale and thrive. Went on to connect with amazing Growth Marketers here. 

Got to work with Multiple Agencies and brands, and the endless opportunities and possibilities surpassed my imagination of what’s truly possible with this tech. I’d become a true believer.

With this realisation, My journey had begun.

It’s been about two years now, I’ve worked with over 3 dozen brands and as I have navigated the world of Web3, I encountered challenges and obstacles that tested my resolve. 

Each new project brought unique difficulties, but with each successful work, I grew more confident in my abilities. 

My passion for Web3 transformed me into a valuable resource for people who shared my love for this revolutionary technology. 

Now, at the climax of my transition, I am more determined than ever to forge connections with like-minded entrepreneurs, and developers.

As my story continues, I am filled with excitement and anticipation for the future. 

I know that my journey is far from over, and the path ahead is filled with opportunities to learn, grow, and make a lasting impact on the world of Web3.

Together, we all can write the next chapter in this incredible adventure and create solutions that will affect other industries forever.

** **

A thrilling victory in 2021, one that also included the launch of their NFT collection that same year, seeing them successfully launch into web3.

But if you’re not so sure who the Bucks are, here you go:

The Milwaukee Bucks are a professional basketball team based in Milwaukee, Wisconsin, and they play in the National Basketball Association (NBA).

Founded in 1968 as an expansion team and joined the NBA as part of the league’s expansion into the Midwest.

The team won their first and only NBA Championship that same year, defeating the Baltimore Bullets in a four-game sweep.

Now In recent years, the Bucks have become one of the top teams in the NBA.

Led by superstar Giannis Antetokounmpo, the team won their first NBA championship in 50 years in 2021, defeating the Phoenix Suns in the NBA Finals.

The Bucks also won the Eastern Conference championship in 2021, and have won six division titles in the past decade.

And Yet, with all these recent successes — winning six division titles in the past decade — they managed to pull off one of the most innovative NFT launches.

And they did this by leveraging a smart strategy every Web2 brand should look out for.

This a strategy that could help many Web2 brands launch successfully into Web3 and build a more loyal customer base, as well as expand their reach.

And it’s one that the Bucks executed expertly. Here’s the opportunity they leveraged to get a foot into the web3 ecosystem.

The Milwaukee Bucks “Deer District Cream City” All Access Membership Pass

259 Cream City NFT All Access Membership Passes were created.

And all of them were hosted on the Polygon Chain. You could easily buy it on opensea if you wanted to.

Each NFT allowed the holder to get Exclusive Plaza Benefits like

1. A Private VIP viewing area for Deer District watch parties,

2. A Private bar, Seating and heaters and

3. It also allows you to come with a Friend.

The Deer District is Milwaukee’s newest neighbourhood, and it is redefining the city’s downtown. The Bucks are at the forefront of this exciting development.

With One pass, The Holder and his/her friend got to experience all that. But It didn’t stop there, they also got

1. In-Arena Benefits like Complimentary Jockey Club access,

2. VIP Discounts,

3. Participating in Deer District establishments and

4. Bev options in the VIP area.

For all of these benefits, it cost $0 to get the pass. That’s because the NFTs were given out for free via raffle.

This single pass gave more value than many prominent pfp projects have given their holders. Literally.

Here’s why this is special.

We’ve seen top Brands come into Web3 in the past and made a mess of things.

And one underlying problem for them was they failed to onboard their existing members.

But Milwaukee Bucks have come in with a three-pointer! And have done it with ease.

The Cream City Pass was not just any ordinary ticket to their games during the playoffs, but an NFT that brought fans closer to the action than ever before.

Lucky fans who won the pass for free were in for a treat as they got to experience the energy of Cream City and Deer District like never before.

The All Access Pass offered exclusive IRL access to the playoffs, making sure that fans get to fully immerse themselves in the thrilling world of Milwaukee Bucks.

However, The Bucks made it known that this was a Trail membership program. As the Cream City Passes were only Valid for the 2021 playoffs.

Even at that, Milwaukee Bucks outdid themselves with the Deer District All Access Pass and gave their fan base a real treat.

I personally can only wonder how amazing their next launch would be.

While I hope for that, if you’ve got a Web2 brand looking to launch in Web3, here’s how you go about it.

How Web2 Brands can launch easily into Web3

As Web3 continues to gain momentum, many Web2 brands are looking to launch to stay relevant and future-proof their businesses.

But there’s no clear-cut path to how to go about this.

As you have seen, the opportunities are very evident, as many top Web2 brands have made that leap.

While Milwaukee Bucks are our Focus now, Porsche, Lacoste, Adidas, Nike, Starbucks, and many others have also followed suit and launched into Web3.

If you own or are part of a Web2 business as a founder, a team member, a Business Dev or a Growth Marketer looking to utilise the opportunities with Web3,

These are the opportunities I believe you should look out for:

Understand Customer Overlaps

Before launching into Web3, it’s important to understand the overlap between your existing customer base and potential Web3 users.

By identifying commonalities, you can better tailor your Web3 products and services to meet the needs and preferences of your customers.

You can also note the possibilities of some members of your existing customer base who are already active in Web3.

By conducting market research and analyzing data to gain insights into your customers’ behaviours, interests, and pain points, you can begin to spot patterns to build a good use case (product)

Educate and Onboard Existing Customers

To succeed in Web3, it’s important to educate and onboard your existing customers on the benefits and features of this new technology.

This can involve providing resources such as tutorials, videos, and webinars to help customers understand how Web3 works and how it can benefit them.

By providing a seamless onboarding experience, you can encourage your customers to try out your Web3 products and services.

Creating a risk-free and high-reward matrix system ultimately encourages your existing members to take part in new adventures.

The Pass was Free for anyone who Won it. (Risk-Free)

It also has huge and Amazing Benefits attached to it (High-Reward)

You can take a cue from how Milwaukee Bucks leveraged this risk-free and high-reward matrix system in their launch of the Cream City All Access Pass.

Build a Web3 Team or Partner with an Agency

To build Web3 products and services, you need a team with expertise in blockchain, smart contracts, and other Web3 technologies.

This can involve hiring in-house developers, Web3 Growth Marketers and designers or partnering with a Web3 agency that specializes in building Web3 solutions.

By having a dedicated team focused on Web3 development, you can ensure that your products and services are cutting-edge and meet the needs of your customers.

You can as well have a Hybrid, Part team and part Agency for the purpose of scalability.

Build a Web3 Product on Your Core Service

To make an easy transition into Web3, it’s important to start with a simple Web3 product that is attached to your core service.

This could be an NFT-based loyalty program, a blockchain-based payment system to pay for tickets, or a decentralized marketplace where you sell your Merchandise.

By starting small, you can test the waters and get feedback from your customers before scaling up to get more adoption of your solution.

Do Well to ensure this Product has a clear Revenue Generation Model. It helps the brand in the long run.

I am sure you’d agree with me on this: if you have an active buyer segment of over 2800 people, I believe it to be smart and focus your first customer acquisition on this segment of people. Why?

1. They have a strong edge Sentiment on your brand

2. The Cost of Acquisition is low

This makes your entry more smooth. You can then focus on finding new customers and building an Amazing experience with them.

Conclusion

The Opportunities that are available to Milwaukee Bucks are simply exciting. With a Fanbase of over 65,000 people. And off the back of a successful Trial Membership Pass.

Their next adventure into Web3 will prove to be highly successful.

It could be the same for you if you truly focus on what matters when Launching from Web2 to Web3.

I hold a firm opinion that launching into Web3 without the active participation of your current customer base shows you may not be ready for Web3.

Here, it is all about the community. They Make or Break Web3 Brands and Conversion ultimately happens on a Community Level.

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“This study found that grit, defined as a combination of passion and perseverance towards long-term goals, was a better predictor of success than factors such as talent and intelligence.”

And as Stephen King Famously Said “Talent is cheaper than table salt. What separates the talented individual from the successful one is a lot of hard work.”

The biggest challenge anyone can face is to face defeat in anything they do, it could be in their career, finance, education, or whatever.

The feeling wrenches your heart and makes you feel sore. Especially when you’ve given your best at what you easily failed at.

One of the first things that stuck to my heart after my first two failures were to always expect challenges in whatever I do and Go head-On with an Infinite Mindset.

Months before I had this understanding, I’d set up a plan, from just thinking about it, I am already excited and elated and can’t wait to get started. Truly I start but Just don’t continue.

Challenges pop out like raining missiles, I find myself struggling to understand what’s happening, and when I think about the plan, I seem not to find the excitement — it goes bland.

I simply tap out and did not continue, not because the challenges were too tough, but because I had unrealistic expectations about the plan, which made me vulnerable to disappointment.

Now, When I have an idea, I do not get excited, I brood for weeks on it, share it with a few friends, think about it, check out all the possible ways this could fail, and separate my emotions from logic

I start any project, idea, or plan ready to face any challenge and get it done. I do this with an Infinite Mindset. To Stay, no matter what, and get it done, in spite of any challenges.

Someone I respect a lot called this type of Mindset “To Wield the Staying Power”. Where you stop only when you’ve finished, not when you’re tired, or exhausted by challenges.

This kind of Mental Strength is Learnt. No one is Born with it. And You too can learn the Grit to Win and Win Again.

The Grit to Stay, Win and Win Again: The 10 Years War between America and Vietnam

I first learned about The Infinite Mindset from Simon Sinek, first in a Youtube Video where he talked about it and then his book — The Infinite Game.

He defined a Finite mindset as one that is focused on winning or achieving a specific goal. It is driven by short-term thinking and the desire to beat the competition.

And then defined an Infinite mindset as one focused on continuous improvement and growth. It is driven by long-term thinking and the desire to create something that will last beyond the individual or organization.

One thing to realise is that the Fixed mindset is a subset of the finite mindset that believes that intelligence, talent, and abilities are fixed and cannot be changed or developed.

Whereas the Growth mindset believes that abilities and intelligence can be developed through hard work and dedication. This is a subset of Infinite Mindset

In one of his talks, he shared a story about how these mindsets played out during the Vietnam War. I particularly found this story to be noteworthy.

During the war, the United States had a finite mindset.

Their goal was to win the war as quickly as possible, and they measured success based on the number of enemy soldiers killed and the resources they had to spare for the war.

They had a fixed set of rules and a clear strategy that focused on short-term gains.

On the other hand, the North Vietnamese had an infinite mindset.

They were fighting for a cause they believed in and were willing to do whatever it takes to achieve it.

They had a flexible strategy that adapted to changing circumstances and a long-term perspective that allowed them to endure losses and setbacks.

This difference in mindset played a significant role in the outcome of the war.

While the United States had more advanced technology and firepower, they were unable to achieve its goal of winning the war quickly.

The North Vietnamese, however, were willing to suffer losses and continue fighting until they achieved their objective of reunifying the country.

And When America figured they were spending too many resources and will not be able to achieve its goals, they pulled out of the War and North Vietnam Won.

While listening to him, this thought stuck out to me, “Play Long term”.

You should Understand that Challenges always come.

I believe it’s criminal to have a huge plan for Education (maybe to Finish top of the class), for Career (to have your dream Job),

For finance (To clear off your debt and Save More) for literally anything, and yet you do not expect challenges.

Preparing your mind to face challenges puts you at a vantage point, and deciding to get what you want gives you a massive edge.

It’s not the desire to win you should prioritise. Rather, it is the Will to keep Fighting. To Stand up again and Push Forward and Do it better this Time.

The Infinite Mindset is learnt. No one is Born with it. And You too can learn it.

Developing an Infinite Mindset: Stand up again. And Push forward. Do it better this time.

Naval Ravikant once said “All Returns in life, whether in wealth, relationships, or knowledge, come from compound interest”

And this is true. One key understanding of Compound Interest is To adopt a strategy that emphasizes long-term goals and sustained growth rather than focusing on short-term gains.

The principle of compound interest illustrates the power of sustained effort and dedication over time and highlights the importance of making small but consistent investments in your future.

And that’s the first step to Developing an Infinite Mindset.

Where you adopt a way of thinking that prioritizes long-term goals and sustainability over short-term gains. While this is the first step, there are others which include

Embrace a growth mindset

Recognize that you are capable of learning and growing and that failures and setbacks are opportunities to learn and improve.

Embrace challenges and be open to new experiences.

Focus on a higher purpose

Clarify your personal mission and values, and align your actions with that purpose.

This can help you stay focused on the bigger picture and avoid getting bogged down by short-term obstacles.

Build a resilient Network of People

Surround yourself with people who share your values and are committed to your purpose. Invest in developing their skills and empowering them to take ownership of their work.

Be adaptable

Accept that change is inevitable and be willing to pivot when necessary.

This means being open to new ideas and perspectives, and constantly reevaluating your approach based on new information.

Keep learning

Stay curious and seek out new information and insights. This can help you stay ahead of trends and adapt to changing circumstances.

Practice empathy

Build strong relationships with colleagues and stakeholders by actively listening to their perspectives and understanding their needs. This can help you build trust and foster collaboration.

Conclusion

By adopting these practices, you can develop an infinite mindset that will enable you to navigate challenges and uncertainty with resilience and adaptability.

Overall, the infinite mindset is about embracing change and adapting to new circumstances, while the finite mindset is focused on achieving a specific outcome.

A growth mindset is crucial for individuals who want to succeed in the long term, while a fixed mindset can hold people back from achieving their full potential.

Always remember, It’s not the desire to win you should prioritise. Rather, prioritize the Will to keep Fighting

Or they have insufficient time to accomplish all the tasks they need to complete in a day.

I used to be one of those people, constantly rushing from task to task and feeling overwhelmed by my never-ending to-do list,

Sizing up the things I need to do and feeling they are too huge a task for me and I opt to watch one movie on Netflix instead.

But as I began to reflect on how I was spending my time, I realized that being busy doesn’t necessarily equate to being productive.

This realization prompted me to rethink my approach to time management and develop a system that would allow me to get more things done without sacrificing my mental health or well-being.

In this article, I will share my journey of how I learned to prioritize my tasks and be more intentional with my time using simple analytics.

I will also discuss the common misconceptions surrounding productivity and explain why being busy isn’t always a good thing.

If you’re tired of feeling like there aren’t enough hours in the day, this article is for you.

It’s time to start rethinking how we approach our to-do lists and start prioritizing the things that truly matter.

And if we are going to prioritise the things that matter, we need to start by understanding things that don’t matter and why they don't;

In this case, Vanity Metric and Procrastination do not matter;

Vanity Metrics and Procrastination

Vanity metrics are essentially meaningless numbers that may look impressive but don’t provide any real value or insight.

For example, a social media post that gets a lot of likes or followers who don’t engage with your content.

These metrics can be seductive because they make us feel good about ourselves without requiring any real effort or achievement.

They can also be used to justify procrastination, as we tell ourselves that we’re being productive by focusing on something that isn’t important.

The problem with vanity metrics is that they can distract us from our real goals and prevent us from making progress on the things that matter.

They can also be addictive, leading us to constantly check our social media accounts or email inboxes in search of validation.

This can take up valuable time and mental energy that could be better spent on more productive pursuits.

They can be misleading, distract you from what matters, and prevent you from identifying areas where you need to improve.

Based on Research conducted by MIT and Harvard Business School, “Companies that focused on vanity metrics, such as social media followers or page views, were more likely to make poor decisions that hurt their business in the long run”

As opposed to brands that based their Marketing performance on real metrics like “Comments, Clicks, and Sales”. These brands tend to optimise their performance even better.

When we see how detrimental Vanity Metrics can be to companies, we can almost understand the impact it can do on ourselves.

Procrastination is another sneaky trick that our brains play on us.

It’s easy to put off important tasks in favour of more immediately gratifying activities, especially when those tasks seem daunting or overwhelming.

We may tell ourselves we’ll start working on that big project tomorrow, but tomorrow never comes.

The combination of vanity metrics and procrastination can be particularly dangerous.

When we focus on meaningless numbers instead of real progress, we may feel like we’re achieving something when we’re just spinning our wheels.

And when we procrastinate, we may use vanity metrics to justify our lack of progress, telling ourselves that we’re still making strides by checking social media or email.

These two are like a two head snake, the venom from one snake is already bad enough, but the venom from the second snake makes it a fatal blow.

And that’s exactly what I experienced, not until I figured out how to craft Daily systems that ensured I was able to become effective in my daily activities, track tangible results and get things done.

Crafting a System for Success: Building Habits That Help You Achieve Your Goals

When we set our sights on a goal, it’s easy to become consumed by the result.

We envision our lives once we’ve achieved what we set out to do, but we often fail to consider the journey we must take to get there.

The truth is, success is not just about the destination — it’s about the habits we build along the way. It is about the Journey

I know this from personal experience. As a young adult, I struggled to stay focused on my goals.

I would set my sights on something, and work towards it for a short period, once I feel overwhelmed by the fact that I have not achieved it, I quickly lose momentum.

It wasn’t until I began crafting a system for success that I was able to truly achieve what I set out to do.

Purchasing James Clears book — Atomic Habit — and reading it helped me discover the power of building habits that helped me stay on track and reach my goals.

Truthfully, I did have a very difficult challenge reading it completely, most parts I skimmed through, and other parts I read, but I just wanted to finish something for the first time.

Either way, I’d love to share with you the exact system I’ve used to achieve success in my career, which has helped me work my dream role with an Agency in an Industry I love.

For someone who could not hold down a job, started an agency and failed, and had many other failures and some successes, these systems have helped me keep a straight course.

It’s not a quick fix or a magic solution, but rather a practical approach to achieving what you want in life.

By focusing on building habits that align with your goals, you can create a sustainable and effective system for success.

So, let’s dive in and explore the power of habits and how you can use them to achieve your own goals.

“Build habits around your major Habits” — James Clear

That statement was one of the huge differences for me.

Since I had an issue with Vanity Metrics and Procrastination, I needed to find a way to measure real growth for myself, whilst taking action.

To do that, I started a habit of Structuring the next day. In other to be consistent with this new action, I picked a strong habit; my sleeping time.

I typically go to bed between 11 pm — 1 am. So before my back hit the bed, I draw out my pen and plan the next day.

It ensured I consistently do it, it was a major victory for me.

Building systems can be fun because you’re doing something fancy, However, I struggled to complete the daily plans due to one reason;

I wrote down too many things, consequently, they were too many things to do. So when I see the to-do list in the morning, my brain freaks out!

Eventually, I end up procrastinating or doing one or no task at all.

But here’s how I fixed this; I’d first created a Monthly Goal. Then Weekly Task and Daily Task.

The idea here is, everything I do daily, and weekly will compound to help me achieve those Monthly goals.

Now, I had a bigger view of how I wanted to use time, my daily task became evenly spread out.

And no matter how excited I am in the day. I only have 3–4 things to do. Starting with the biggest and hardest task.

At the end of the Month, I don’t measure how effective I was by the number of Medium readers, or Twitter engagement — these are my vanity Metric

Rather, I analyse based on my monthly goals, things I did, things I did not do, and things I postponed.

And most importantly, the results got from achieving or not achieving my Monthly goals.

By doing 3–4 things daily that are in line with my monthly goal, and measuring myself based on those data, I started to get a clearer understanding of my growth.

And this has helped me cut the fluff, focus on things that work and be more focused on my growth.

I believe this can help you too … Just Start!.

Recap

By following these tips, you can avoid the seduction of vanity metrics and procrastination and stay focused on achieving your goals.

Remember, real progress takes time and effort, but it’s worth it in the end. Don’t let your brain trick you into settling for less.

“This is the fight of our Lives and we are going to win, Whatever it takes!” — Captain Americas Speech as the Avengers prepare to battle Thanos.

As chilling as that scene is, it’d take not only Captain America's strength to win the battle, it took the collective power of everyone in the team.

Usually, it’s easy to attribute the success of highly successful teams to the founders or anyone who's the face of the brand or team.

Kinda how we relate most of The Avengers' battle success to Captain America's heroism,

Teslas’ success to Elons Brilliance, Microsofts Success to Bill Gates's brilliance, or Amazon's success to Jeff Bezos's brilliance.

Well, it’ll be quite sad to understate the impact of the roles of these founders in the success of their brands.

Still, it’ll be important to state clearly that the success of these (teams) Big brands could only have been possible with the help of a High performing team.

What's a High performing team?

It's a group of individuals that understands the vision of the company and works hard and effectively to achieve a collective goal.

According to a study conducted by McKinsey & Company, high-performing teams are 50% more productive than average teams.

The study also showed that high-performing teams have lower employee turnover rates and are more engaged in their work, leading to better business outcomes.

It’ll be safe to say, one thing that is common with founders like Elon Musk, Jeff Bezos, and other serial founders who have built Unicorns is they know how to assemble High Performing Teams.

More than just assembling these types of teams, they understand one crucial secret; High-performing teams are not just groups of individuals who work together effectively,

Rather, they are individuals with amazing strengths that work collectively together and can achieve exceptional results, consistently, and over time.

These types of teams have secrets that make them exceptionally effective and according to a research paper published in the Harvard Business Review.

Companies with highly engaged employees and effective teams have an operating margin 3.5 times higher than companies with low employee engagement and poor team performance.

It’s quite obvious these kinds of teams are a must-have for any brand that’s aiming to become successful.

I have identified five secrets of high-performing teams and what sets them apart from other teams.

But before we go into that, Let's take some lessons from Marvel’s highly famed Series, The Avengers, on the secret of High Performing Teams.

The Secrets of high-performing Teams and What Sets Them Apart

One of the easiest ways to understand the secrets of High Performing Teams is by watching one of Marvel's highly famed Series, The Avengers — all of em.

The Avengers are a team of superheroes who come together to save the world from various threats.

They are widely regarded as one of the greatest comic book teams in history. And that's because this particular team has a secret; or multiple secrets.

First, there is a strong theme of individuality in the team. Where each of these Heroes can stand alone to do whatever they do with an enviable individual Strength.

Second, Both team dynamics and diversity are present in the team. And despite their difference in views and perceptions they always find a way to thrive effectively.

But most importantly, they have one key strength;

They are collaborative with each other and can come together to work effectively towards a single goal — to save the world from various threats.

While this illustrates a much-needed point and creates a better understanding of High Performing teams.

Let's take a closer look five secrets of high-performing teams and what sets them apart from other teams.

Clear and aligned goals

High-performing teams have a clear understanding of their goals, and everyone on the team is aligned on these goals.

This alignment ensures that everyone is working towards the same objective and that there are no conflicting priorities.

For example, in a study by McKinsey, a team of engineers at a large tech company was struggling with a high rate of bugs in their software.

By aligning everyone around the goal of reducing the bug rate, they were able to improve their software quality by 70%.

Psychological safety

Psychological safety is the belief that one can speak up without fear of retribution.

High-performing teams create an environment where people feel safe to share their thoughts and ideas.

This allows for open communication, healthy debate, and the ability to learn from mistakes.

For example, Google’s Project Aristotle found that teams with high levels of psychological safety were more likely to take risks, be creative, and succeed.

Diversity and inclusion

High-performing teams are diverse and inclusive. They have team members with different backgrounds, experiences, and perspectives.

This diversity leads to better decision-making, creativity, and innovation.

For example, a study by Cloverpop found that diverse teams made better decisions 87% of the time.

Continuous improvement

High-performing teams are constantly looking for ways to improve.

They have a growth mindset, where they believe that they can get better with effort and practice.

This mindset leads to a culture of continuous learning and improvement.

For example, Amazon’s “Day One” philosophy encourages teams to approach every day with the same entrepreneurial spirit and hunger to learn and improve that they had on their first day.

Strong leadership

High-performing teams have strong leaders who create a vision, set clear expectations, and provide support and guidance.

These leaders also hold their team members accountable and provide feedback to help them improve.

For example, in a study by Gallup, teams with highly engaged leaders were 21% more productive and had 22% higher profitability.

Conclusion

In conclusion, high-performing teams have a clear and aligned goal, psychological safety, diversity and inclusion, continuous improvement, and strong leadership.

These secrets set them apart from other teams and enable them to achieve exceptional results.

As the world becomes more complex, the ability to form and lead high-performing teams will become even more critical for organizations to succeed in the future.

And the brands that succeed in doing this will achieve amazing results.

Web3 brands Like BAYC, De Gods, Pudgy Penguins, Sappy Seal, and Azuki have one thing in common:

They always put the interest of the community first and they do that above everything else.

That’s why they seem to have a Cult-Like Community.

And these kinds of communities are what you or other Web3 Founders, Community Managers, and Teams would love to build for their brand.

The first step to creating a community as strong as Azukis’ starts with this understanding:

The single most important unit of any Web3 brand is the community member.

They are essential to the success of every brand’s launch, growth and development.

They are crucial in every phase of the brand — From Presale to Mint to Post Sale to growth etc, they are there!

Your first thoughts should be centred on how you can attract the right community member to your brand, and put their interest first.

To do this — Putting the interest of the community first — you need to deploy retention strategies.

This ensures they stay with your brand, and are invested in your brand.

Why do you need to do this? Why do you need to deploy Retention Strategies in your Community Planning? why do you have to spend time and invest resources early on to build a community? It’s because:

Your Community Members are your Major Investors.

Photo by Shubham’s Web3 on Unsplash

Truly, they are your investors. And the investment they make isn’t only in a financial sense. They invest money into your brand to buy your NFTS and Tokens.

More than that, they also get to utilise your solution and promote it via word of Mouth Marketing — Creating UGC Content for your brand.

They go on to help with daily volumes in trades, flipping, buying, selling and maintaining a healthy floor price on the secondary market.

They are the first adopters of whatever solution or innovation you are building, they are not just beta testers, they also typically utilise this solution

It’s why Dookey Dash — The game built by BAYC — has received so much hype because of the BAYC community, these people are the ones who play the game and will continue doing so even when it goes mainstream

For the most part, the floor price of a Web3 brand is the perceived value the market (your community) agrees on.

So if your NFT is at 3.4 Eth on the Secondary market, it’s because the community (Holders) perceive the value of the brand as such.

If they lose faith in the brand, there’s almost nothing you can do.

This is why it is imperative that you prioritise your community above everything else. Work with them closely and put their interest first as much as you can.

Truly this is a trait we’ve seen with some of the biggest and most successful Web3 brands like BAYC, De Gods, Pudgy Penguins, Sappy Seal, and Azuki among a few others.

So Let’s take a closer look at how they prioritize their community:

Why BAYC, Pudgy Penguins, and Azuki are Successful Brands

Web3 brands Like BAYC, De Gods, Pudgy Penguins, Sappy Seal, and Azuki have one thing in common.

They always put the interest of the community first and they do that above everything else.

When you take a closer look into these brands, you’d instantly notice their difference in Art, Purpose, Branding, Utility, and Community Structure amongst other differences.

Still, you will notice how they have upheld and maintained the Scarcity and exclusivity of their community members in everything they do.

They have done this by building products with exclusive rights and benefits for their communities.

They do not go against the interests of the community, putting it first every time.

Listening and holding AMA — many months after Mint — with the community to discuss their Interest.

But the most significant trait you will notice is how they deliver Emotional Utility to their Community Members.

Appealing to them in everything. This has ensured a strong community Resistance and Sentiment.

Truly, the web3 space is heavily capitalised, and people are keen on their investment, but not to the detriment of their Sentiment to the brand they love.

Here’s an example of people putting the sentiment of the brand they love above their investment:

Azuki was hit with huge FUD ( Fear, Uncertainty, Doubt) last year following Zagabonds Article acknowledging that he “Previously Rugged 3 Projects, which drained people of their money”.

People, even I also, thought this was the end of Azuki, expecting the community to disassociate from his possibly criminal act, the floor price falling and the project dying.

However, that was not the case, we witnessed, first-hand what community resistance means and the power of Community Sentiment.

They did not disassociate, the project did not die, the floor price went up, and Azuki released yet another successful collection Called Beanz and Sold out with a healthy and rising floor price.

Not just Azuki, but Other projects like Pudgy Penguins, which was Rugged (the Founders took all the Money and left the Community to dry), then the new Founder bought and Derugged the project.

The Community rallied around their new leader — Lucas Netz — and together, they have grown the brand to be one of the biggest in Web3 with a huge Floor Price and Multiple Streams of Income to generate Revenue.

Pudgy Penguin community, Like Azuki, showed an enviable community resistance and the power of Community Sentiment. They Stayed with the brand when it failed and helped build it back up!

If you have an interest in building a solid community, you should model the structures these other founders have set. Put the interest of Your Community first.

To do that, you ensure

• First, build a likeable brand, with a clear Business Model that would ensure your brand is sustainable and healthy

• Listening and Communication should be at the top of your duties as a leader. Engage and hold AMAs regularly about the brand plans etc.

• Create platforms that allow your community to own their narrative and make decisions for the brand; Content Creation etc

• Try to implement everything the team and the community agrees on, this builds a strong Emotional Sentiment in the community.

• Leverage Scarcity and Exclusivity. Build amazing & Valuable Products, Solutions and Benefits just for them!

• Lastly, Build a strong community culture on stable values like Love, kindness, and growth. Model it, the team models it and watch how the community models it too!

Other Web3 brands Like DeGods, BAYC, Sappy Seals and Valhalla also have really passionate cult-like communities that would do everything for the brand they love.

And it’s something you too can create with your brand!

Recap

Why do these communities feel passionate about their brand, and have a huge sentiment about their brand even at the expense of their investment sometimes?

These Founders have a solid understanding of the powers of a community.

They know how important it is. And always deliver emotional utility to them by appealing to their interest first!

Zagabond himself said it better in a Tweet he made earlier this month! Founders who not only understand community but are actively shaping the future of it, are inspiring. @LucaNetz @frankdegods

So, Prioritize Your Community Or Your Brand Dies!

That's because they messed up marketing and their attempt to launch into Web3. Here’s exactly how they messed up:

After tons of marketing efforts, an ample effort to build a community, generate hype from influencers, and the FOMO associated with the brand and the Car itself, The team announced a supply and mint price.

A Supply of 7,500 NFTs. And a Mint Price of 0.911ETH. Yeah, quite ridiculous.

However, this announcement was followed by a backlash from the community and then negative comments on Twitter and from Press.

That’s because the team failed to understand the ecosystem. Rather, they were after the money, not the community.

And it was obvious because at their Supply and Mint Price, (If ETH was at $1500), they would have generated a whopping sum of $11M, excluding Secondary Sales.

Unfortunately, they did not sell out.

And 24 hours after the Public sale started, they were only able to sell 1500 NFTs, leaving 6,000 NFTs unsold.

The project sales activity was even terrible on secondary marketplaces with people selling their NFTs below the mint price they paid — clearly, they did not believe their investment to be safe.

So yes, Porsche experienced a Failed Launch. They had to Stop the Mint and cut the supply to 2,363 NFTs. And apparently, listened to the Holders

Here’s what they did wrong.

1. They didn’t onboard their actual Porsche 911 Car Owners (Some of which might be into Web 3). This would have made the community stronger and more cohesive because these owners would have had a higher sentiment to own the NFT

2. They Did not Onboard web2 folks and rather focused to onboard Web3 degens only. One of the aims of Web3 brands is to onboard Web2 folks into the ecosystem, Porsche had a golden opportunity to do so but didn't.

3. They completely fluffed their ratio of price and supply. Setting a Mint price at 0.911 (for a collection named Porsche 911) looked fancy, yet highly ridiculous due to the current Market Sentiment, the Roadmap of the project and the huge supply of the collection.

4. They failed to Take the time to build an actual Community. I believe the approximate time between when Porsche announced the 911 collection and when they launched was between 2–3 months.

5. They Communicated Poorly. For a web2 brand looking to launch in Web3, communication between the team and the community has to be top-notch and healthy. Sadly, that wasn’t the case as most community suggestions fell on deaf ears leading to mint.

Mostly, I believe they completely ignored their Community’s capacity to create, suggest and own their narrative.

If they had dialogued with the community before deciding on Supply and Mint, they’d simply be selling at the agreed price the Market (Thier Community) had decided upon with the team.

This way, Porsche sells the NFT at the Price and Supply the community expected.

The failure to understand the Ownership terms in how Web3 Audiences consume content (including purchasing) marred any attempt they had.

Truly, the Porsche 911 is an Iconic Sports Car. I wouldn't pass on the opportunity to own one but I wouldn't buy the Porsche 911 NFTs at the initial Price.

Now, you know some of the mistakes Porsche made when launching their web3 brand, let's look at how not to market your brand as they did and what you can do successfully.

Here’s How Not to Market Your Brand Like Porsche

The significant advantage of Marketing in a digital age is solely based on how people consume content.

With the introduction of Web3 as a technology, the Fundamentals of Marketing and the mode of consumption haven’t changed much.

Except for how People can now create, Share and own the rights to their content. This Decentralizes Content Creation, making people more powerful.

It also introduces an Ownership ideology that has shaped the consumption model of the Web3 ecosystem.

With this ideology, Power shifts from central (the team and founder) to Decentral (The Community Members).

Hence, in Web3, Purchasing and Sales are highly dependent on the community consensus to Mint. They determine If you sell or not.

A Common theme in Web3 — Comunity Consensus to Mint

If they do not generally agree to Mint your NFT or buy your token — you do not sell or sell as much as you’d love to.

People buy when they believe they are not being sold. When they believe it is their own decision. When they believe they contributed to the project's creation.

People buy when they Like you. When they share a sentiment about the brand. When they feel respected. Amongst other things which centre around how they feel.

Common community debate whether to Mint or Not!

Sadly many Brands don’t know this change in buying psychology and the change in how web3 audiences consume content — we can say the same for Porsche.

To stand out and market effectively, when You Try to sell your brand to Web3 Audiences, all of these things should be top of your mind:

1. How do you make your community believe they are not being sold?

2. How do you make them believe it is their own decision?

3. How do you make them contribute to the project’s creation and Vision?

4. How do you make them like you?

5. How do you make them share a sentiment about the brand?

6. How do you make them feel respected? etc.

As a founder or team, You build a great product but you need your community to love the product, Mint the NFT or buy the token, then adopt the innovation and utilise the solution.

I that's what you seek, you should ensure your marketing efforts sync with the community's desires and wishes, and you set yourself up for a home run!

Wrap Up

Asides from the grave mistakes mentioned. I do believe that Porsches 911 NFT is a special collection, with interesting benefits to holders. Others may argue that these benefits are not groundbreaking.

Still, my favourite part of the collection is the customisation; how holders can choose a road performance, heritage or lifestyle,

And claim an exterior colour for their car, Choose a font, and claim a customised hood and roof to make their NFTs special.

Who knows … Porsche might go on to launch a mobile and PC racing game anchored around the 911 collection. (Just me speculating)

The best part of all this is, the team saw their mistake, learnt and has since picked up their activities, holding regular AMA with holders to understand better how to serve the community.

You, however, leverage the right things, don’t wait till you have a failed Mint or you’re forced to cut supply. Many Brands don’t survive this in Web3 — but Porsche did.

There is a common lie in Community Building for Crypto Brands:

Gather as many people as possible via raids, give them freebies, Influencers GAs, Whitelist spots or presales spot for your project,

Add some Trading calls so people have an opportunity to make money, and then you have a community.

And yet, in a short time, no matter how buzzing this community is initially, it will slowly go quiet like it never existed.

Sadly this is the common theme for Brands looking to build a strong Web3 community.

Interestingly, Web2 brands looking to build solutions in Web3 tend to make the most mistake with this.

However, the Secret to building a Strong Web3 Community is this:

Build a product that helps a certain demography of a people solve a problem. A problem so big, they are willing to pay for the solution. One with a solid Product Market Fit.

This right here is the foundation of strong vibrant communities.

And if you’re going to build one yourself, you’d need to first start by nailing this secret alongside defining the value, culture, identity and goals of your project.

How can you build this up from scratch? In about 5 Mins, you’re about to learn the steps to build a solid community and the secrets behind Engagement and Growth

First, we start with a Good Product

It’s the first step you take if you’re looking to build anything in the Web3 space. You start by building a good product or creating the idea of one.

This product will tick all the needed boxes:

Gives the User a promise of a dream outcome, then give them a high probability of achieving this dream outcome, in a short amount of time, with little to no effort and sacrifice.

It’s something I learnt from Alex Hormozi. Been using it ever since.

Taking this approach means you have built a solid solution with a good offer for an existing audience.

A product with a direct value to a certain demography of people, helping them solve a problem. A problem so big, they are willing to pay for the solution.

The folks you build a solution for are automatically fit to become your community members.

And the relevance of the community will be hinged on the benefit/value of the solution they receive. Not on Freebies.

If the problem is big enough and the solution is credible, they would take you up on your offer to become a community member in that project — because of the solution they get access to.

One common mistake founders make by not taking this approach is they build products and then start finding people who need them.

By doing so, that product has Zero Market Fit. More like selling a Burger to a crowd whom you’re not sure is hungry.

Instead, you should try to build products with an existing demand to which you supply a solution.

The Market Demand (Peoples's Wants) can only be influenced and channelled, it cannot be outrightly created.

This right here is the precipice to building a strong community. Start by building a product that offers value to people who need it.

Then all you need is to Find those people who need it by using these strategies to reach your target audience and build the community.

The people who need this value become your community members, they will appreciate your product offering, utilise your product offering, tell their friends about it and ultimately become Loyal community members.

Finally, the Secret to Engagement and Growth

Now that you’ve found people with a shared similar problem, and you have created a direct solution (or the idea of one) to that problem.

The next thing in mind is how to grow this community and keep them engaged.

Before talking about any Secret, it is important to understand this: No matter how good the strategy is, a brand with no product will not be able to build a strong community.

Now that the cat is out of the bag, let’s look at the Secret to growth and engagement.

Community Cycle

I believe when marketing, especially in Web3, the community is the most integral part of not just the marketing process but the success of the brand.

Here’s what I mean, when marketing, we try to target the personas that fit the project.

We bring them into Discord or Telegram using different marketing channels. During this process, they are just our target audience.

But when they eventually come into the Discord or Telegram server, engage with our messaging, connect with other members, and seem to trust what we are doing and the product built or building, they become our community members.

Then, when they Mint the NFTs or buy the tokens, they are not only community members, but they also become investors in the project vision.

This cycle of stages involving community members shows how important they are and why it is essential to build a strong brand.

And this holds the secret to Community Growth and Engagement:

Marketing using targeted strategies is what drives community growth.

And Using Exclusivity to Value/Benefits, Treating your community members in the exact manner that reflects their importance to the brand (depending on where they are in the cycle) — is what drives community engagement.

This is similar to how Luxury watches brands like Rolex, Patek Philippe and Audemars Piguet build exclusivity around their brand to their community.

These Luxury watches are like NFTs, they have a floor price, Mint Price, Limited Editions, Collections and total supply.

Rolex, Patek Philippe and Audemars Piguet

Brands like Rolex, Patek Philippe and Audemars Piguet only want to sell their most-priced assets to members who will not sell below floor price, members who are collectors, who value what the brand stands for, who will HODL!

Using Exclusivity to Value/Benefits, they create tiers, ranks or levels within the brands' ecosystem.

The Entry point is not direct, and when you get in, you have access to the perks of owning one of these watches, Social Status inclusive.

But to own a second piece or a more valuable piece, you’d need to meet certain criteria.

On and On this goes … but they have been able to build truly amazing communities. And that’s because it taps into their desire to be more, to be at the highest tier in the brand's community — and it’s interesting how our desires are insatiable.

Why is this so? The Perceived value of owning these luxury watches is high. People see them as a better investment than some other assets.

So it is not about the community that these members come together. Rather it is about the product. The community is built around the product.

And as long as the product gives them the perceived benefit, they stay active.

Asides from Using Exclusivity to Value/Benefits, there are many strategies for community growth, and the most effective ones depend on the type of community you are looking to build.

However, here are some general strategies that can help you grow a community:

Clearly define your community’s purpose:

People are more likely to join a community if they know what it’s all about. Make sure your community’s purpose is clear and concise so that people know exactly what they’re signing up for.

Encourage engagement:

Make it easy for people to participate in your community by creating a welcoming and inclusive environment. Encourage people to share their thoughts and ideas, and be responsive to their feedback.

Offer value:

Give people a reason to join and stay active in your community by offering something of value. This could be access to exclusive content, discounts on products or services, or the opportunity to connect with like-minded individuals.

Utilize social media:

Use social media to promote your community and reach a wider audience. Make sure to engage with your followers and share relevant content to keep them interested.

Host events:

Organize events that bring people together, either in-person or online. This can help foster a sense of community and allow people to connect with each other.

Collaborate with other communities:

Look for opportunities to collaborate with other communities that share your interests or values. This can help you reach new audiences and build relationships with like-minded individuals.

Monitor and measure progress:

Keep track of your community’s growth and engagement, and adjust your strategies as needed. Use analytics tools to measure the impact of your efforts and identify areas for improvement.

Recap

The Secret to building a Strong Web3 Community is this: Build a product that helps certain demography of people solve a problem.

A problem so big, they are willing to pay for the solution. One with a solid Product Market Fit.

Marketing is primarily responsible for Community Growth — Invest in it.

And The Secret to Engagement, Using Exclusivity to Value, Treat your community members in the exact manner that reflects their importance to the brand — this is easier when you understand where they are in the Community Cycle.

Well, when you’re Marketing, they are your Target Audience. But when it’s time to launch, they become your investors.

While this is true … how do you actually market and advertise in Web3?

Web3 is the future of the internet and it’s quickly becoming a buzzword in the marketing world.

This new era of the internet is decentralized, meaning that users have complete control and ownership of their data and assets.

As a result, the marketing strategies used in the traditional web will no longer work in the world of web3.

In the next 5 min, we will dive into the exciting world of web3 marketing and explore how businesses can reach and engage with their target audience in this new decentralized space.

From understanding the basics and fundamentals of Targeting in web3 marketing to learning about the ways you can market your product to your target audience.

This post will provide you with the knowledge and insights you need to navigate the world of web3 marketing.

Use a seat belt we’re off to a rollercoaster

Off We Go!

Targeting In Web3

With Web3, it is not very smart to run Ads to sell your product and that’s because the ecosystem is built differently.

It is a community Centred industry, and each community accommodates people — who might be your target audience.

So with targeting, you must first have your target persona and community Persona, then shortlist communities, projects, Influencers and DAOs whose values and descriptions it who you want.

It’s a strategy I first learnt from Russel Brunsons Traffic Secrets — The Dream 100 Strategy.

How do you get access to these people whom you have targeted? You collaborate or partner with either the community, project or its founder and this gives you access to sell your project.

Targeting is very essential in Web3 Marketing. It is what ensures that your marketing effort is effective, and generates good ROI.

Now we have gone over targeting and how targeting affects marketing, let’s focus on ways you can market your product to your target audience:

Ways you can Market your Product

One thing you’d notice with these marketing channels through which you market your product is they all interact back with people. Let's take a keen look at them.

Twitter

Twitter is a popular social media platform for the crypto community and should be a priority for reaching your target audience, who are knowledgeable about Web3, Crypto, Defi, and NFT.

To build a successful brand on Twitter, regularly post engaging content such as videos, text, and memes that educate and excite your audience.

Additionally, writing threads and leveraging memes specific to your target audience can quickly reach them on Twitter.

Medium

Your project can create a Medium account to share information and updates about the solution you’re building and the stages of development.

To reach a larger audience, use relevant tags on Medium and consider posting on Medium publications.

To maximize Medium, use guest posting in your industry to write about your project in a major publication, which can drive traffic back to your project’s Twitter page or Discord.

The guest post strategy could be very effective when done right.

Crypto Publications

Similar to Medium publications, you can publish articles on platforms like Crypto Weekly etc and pay them to write a guest post about your project.

This increases credibility and helps in PR marketing.

All these activities should happen simultaneously to increase engagement and reach our target audience.

Twitter Spaces

The goal is to increase marketing efforts and promote your products to your target audience using bigger platforms such as podcasts and Twitter spaces.

This includes self-hosting a Twitter space and inviting key opinion leaders (KOLs) to speak on relevant topics, or Working with KOLs to host a Twitter space with you to talk about your products and innovations.

You should also plan to join existing spaces hosted by KOLs to create hype and generate more audience.

These events could be hosted on your platform or on the platform of other big brands or communities.

Collaboration

Your next phase of marketing strategy is to collaborate with projects and communities in your target audience using the Dream 100 strategy.

This includes giving whitelist spots and early access passes to these communities and announcing collaborations on Twitter and Discord.

Your aim is to collaborate with multiple projects in your target audience and give direct roles to community members to ensure participation and engagement during the intense marketing hype.

Influencer Marketing

You will use influencer marketing for promoting your project by giving away whitelists, writing positive tweets, threads and thread competitions, participating in AMAs, commenting and retweeting your tweets, and having influencers who will talk positively about the project and give away incentives.

The goal with influencer Marketing and every other Marketing channel is primarily reach/impression and not Conversion.

Although Collaboration drives the intent for conversion it’s usually half-baked — there's no assurance that the people with WL will end up minting.

True conversion happens on a community level. This makes community building very important.

Community Building

Your goal is to build engagement within your community. The focus is on creating events and activities that encourage community members to help each other, rather than just focusing on winning prizes.

The strategy could also include internal discord AMAs (Ask Me Anything) with top guests to educate and give insight into the industry, and potential activities such as thread competitions, drawing competitions, gaming competitions, and karaoke night competitions to keep the community engaged.

The goal is to build a community based on a culture that resonates with people, rather than just giving out prizes.

External community building on the other hand focuses on a strategy for promoting a product through participating in AMAs (Ask Me Anything) events with other well-known communities who are your target audience.

The goal is to sell the product, bring community members along and generate traffic from these communities.

Let’s Wrap This Up.

Let's Wrap This Up.

Your community is the most important factor in your strategy. And this is without any doubt.

Everything you do should drive back to this — Building a good community.

Why? Well, when you're Marketing, they are your Target Audience. But when it’s time to launch, they become your investors.

Prioritising them in any strategy you implement is key.

To achieve this, you need to leverage proper Web3 Marketing. In less than 5 Minutes, you’re about to learn how to do just that.

Marketing as we know it is a very important aspect that companies looking to grow, scale and reach out to their target audience must capitalise on.

Many brands create solutions that are very helpful to people; these solutions can make them more money, make them grow their business or get a better life.

But these people can’t utilize products that they are not aware of. And this is where marketing comes in.

Marketing connects people to the solution which helps solve their problems.

The dilemma here is that web3 marketing is a very different landscape from what is obtainable in web2.

With web2, In a good nice/industry, you can as well run Facebook ads, implement SEO, throw in a bunch of copywriting texts, good visuals, and a solid sales funnel with an irresistible offer and you could be doing good numbers

But in web3, you do not have access to all of this data, to apply marketing, the first thing you need to do is to realise that in Web3, your community is the most integral aspect of whatever you do.

This realization ensures that your targeting is custom specific to who you want in your community thereby eliminating the shotgun approach of marketing — blasting your marketing efforts.

To properly market your product in web3 and get great results, you need to apply a series of planned activities that increase in intensity, creating excitement and interest within your community;

These planned activities are very integral to the success of a Web3 project. They help you align your product with your buyer (community).

All this is done with the right use of Copy, market sentiment, and understanding of the web3 ecosystem and what works to convert community members into paying members.

So to the question, What are these Core Points? The first thing we need to do is to ensure that our targeting is right.

We need to identify who your target audience is and to explain this strategy I’m going to pick a generic target audience; Gaming or people who generally love to play games.

Since we agree that is our target audience, it means that everything we’re going to do has to revolve around these people.

Hence, If we want to build a community of people who love to play games for a Gaming Project. We have to build up the community with gamers and/or people who love to play games.

It is important to see your community as a group of investors. Every member of your community are investors interested and can buy from you.

Using the Funnel structure, we can see the vertical movement of these investors:

The Top of Funnel:

Traffic Generation, Targeting the Investors, getting them into the discord, increasing reach, and building a strong brand based on hype and scarcity.

Middle of Funnel:

Positive Community Building with investors, appealing to more investors across different verticals (different blockchains etc), essential proof of product building, working with the investors to provide the finishing touch to the final outlook and output of the product they want to purchase.

Bottom Funnel:

Whitelist spots for early birds; investors who want to purchase a slot to be in the project. Minting and Sale.

Notice how your community members’ *Investors *were needed from the Top, Mid to Bottom-funnel?

Hence we don’t joke about the importance of the community members: They are your target audience when Marketing and They become your investors when minting.

And by buying your product ( Minting your NFT) they are Minting your solution, why? It’s because People buy what they like, and people hold what they perceive as valuable

And you get to generate revenue anyways to build more.

Cheers 🥂

By targeting a gaming audience to build a gaming community for a Gaming brand in Web3, there’s a better tendency for these members will hold your product because

1. it does what it promises and more

2. They have a better perception of the product than non-gamers.

Let's Wrap This Up

Web3 marketing strategy: Target specific audiences to build a community that resonates with the core values of your brand.

However, not everyone will be targeted in the community — with marketing and hype, you tend to attract different people, but watch out for your community interaction and you’d see the ones that truly vibe with your brand values

The goal still stands: To foster retention and growth for web3 brands by providing solutions to those who value it.

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Many decades after that statement was made, money — which can be Fiat Currency, Commodity Money, Fiduciary Money or Cryptocurrency — still holds a similar function and value among people who spend it.

Why is that still the case, well, it’s because there is a sustainable demand for money, to be able to purchase intended valuable goods or services that have a monetary value. This introduces the theory of Demand and Supply of Money.

And in Economics, Demand and Supply are simply the relationships between the quantity of a commodity that producers wish to sell at various prices and the amount that consumers wish to buy.

It is the main model of price determination used in economic theory.

With this knowledge about Money and how it ties back to goods and Services. We can safely agree with John Tammy about his statement: Money only has a purpose insofar as there’s already production.

This gives a good background to understanding what Tokenomics is, from the aspects of the Demand and Supply of Cryptocurrencies

What is Tokenomics

To understand Tokenomics better, let’s break the words into their singular meaning; Token and Economics. Then we take a look at both of them individually.

What is a Token? It is a cryptocurrency built on a blockchain, representing a virtual asset or providing a particular function/use case to people who spend or hold it.

A token is different from a coin. A Coin is the Native currency of a blockchain. Like $Ether the Coin for Ethereum. While a Token is a currency built on that same blockchain like $Yen is on the Ethereum blockchain.

Economics on the other hand has varying definitions from different scholars — Adam Smith, Marshall, Robbinson, etc — defining the concept of economics from different valid perspectives.

We can safely say Economics studies the production, Supply, distribution, and consumption of goods and services.

So what then is Tokenomics? It is simply a term that is used to explain the Economy of a Token; The production, distribution, Supply and consumption of the token.

Tokens are not edible, when looking at the consumption of the token, we actually look at the use case/utility of the token. To better put it, “What can we use this token to do or purchase or what value can we get from owing this token”.

So basically, the factors that affect a token’s use and value can be explained using tokenomics. These factors could relate to the generation and distribution of the token, supply and demand, reward system, and token burn timelines, among other things.

These factors an important for investors and stakeholders to understand. They play a major role in how you know whether or not a Token is good to invest in or not.

More than what we know money as, a token is way more than what It could be as a mere currency, both to the creators and people who demand to trade or hold it.

Tokens could take the form of any use case asides from a currency to trade with. a Token could be a reward token, currency token, utility token, security token, and asset token.

And each token type, built on the blockchain, can offer value to the holders depending on the utility it provides and the perception of the investors of that utility.

Either way, no token can survive without the demand for it. Also, no token can satisfy demand without a substantial Supply. There are more explanations as to what form of token it could be; Inflationary or Deflationary.

The knowledge token being inflationary or Deflationary gives a better understanding of the Supply and possible demand of that token.

Now, if you take a look back at Adam Smith's statement in the first paragraph, we can safely say, the sole use of a token is to circulate acceptable utility.

By means of it, value, access, and utility/use-case are bought, sold, and distributed to their proper holders.

Key Takeaways

If you want to start using cryptocurrency, it’s important to understand the basics of tokenomics. It is a phrase that encompasses the key elements influencing a token’s value.

It’s crucial to remember that no one element acts as a magic key. You should base your evaluation on as many variables as you can and conduct a comprehensive analysis.

To provide an educated assessment of a project’s future potential and its token price, tokenomics can be used in conjunction with other fundamental analysis techniques.

In the end, a token’s economics will significantly influence how it is used, how simple it will be to establish a network, and if there will be much interest in the token’s use case.

Contrarily, CeFi consumers put their trust in a company’s employees to handle money and provide services.

If that's the case, a good question comes to mind, what are Defi and Cefi? And what makes them unique and important?

In Napoletano’s Article published in Forbes, “DeFi aims to democratize finance by replacing legacy, centralized institutions with peer-to-peer relationships that can provide a full spectrum of financial services, from everyday banking, loans and mortgages, to complicated contractual relationships and asset trading”.

Truly, Defi provides a Decentralized Structure (taking power from one central body and putting it in the hands of people) built on the Blockchain, allowing YOU to make regulations that control your money; giving you the power to own your Money, Save, Lend and invest (stake).

Centralized Finance (Cefi) on the other hand offers a centralized structure built on the Blockchain allowing users to earn interest and obtain loans on their digital assets such as Bitcoin, Ethereum, USD Coins such as USDT and USDC, and so on.

Defi and Cefi are solutions built on the blockchain, promoting the adoption and usage of crypto solutions.

Still, there is a big difference between the two, where one is controlled by a central body (like Binance and Coinbase), and the other is controlled by Smart contracts and Oracles. Let’s look into some of the differences between Defi and Cefi.

Difference Between Defi and Cefi

Although DeFi and CeFi differ significantly, the question is whether customers should trust technology (smart Contracts) or people.

Users of DeFi have confidence in the technology’s ability to deliver the services as promised. Contrarily, CeFi consumers put their trust in a company’s employees to handle money and provide services.

Both DeFi and CeFi offer a broad range of financial services linked to cryptocurrencies. So, let’s talk about some of the characteristics and aspects of the two ecosystems that set them apart from one another, here are some of the factors to consider:

Funds Custody

DeFi, as opposed to CeFi, enables users to instantly control their assets (there is no need to wait for the bank to open). But with immense power also comes great responsibility. Users bear the majority of cyber risk unless such insurance is insured.

As a result, holding Bitcoin assets is particularly common with centralized exchanges, which are essentially the same as conventional custodians.

With Defi, the user has total control over the custody of funds. While using Cefi, the user does not have complete control over the cash.

Privacy

Only blockchains with non-privacy-preserving smart contracts can support DeFi. Because of this, these blockchains offer pseudo-anonymity as opposed to actual anonymity.

Because centralized exchanges with AML standards are frequently the only viable alternative for converting money to cryptocurrency assets, these exchanges have the authority to divulge address ownership to law authorities.

With Defi, you have pseudo-anonymity, this is not the case for Cefi where you might need KYC registration.

Customer Service

There is usually no Customer Service available with Defi exchanges (DEXs), with this platform, you are fully responsible for your actions and directly relate to smart contracts, so if you make a mistake, you’d have no one to call for assistance from the platform.

Cefi exchanges (CEXs) on the other hand provide an effective customer service team, who helps you out when you have issues, complaints or questions about a particular problem.

Arbitrage Risk

To reduce the risk of price fluctuations, an arbitrage should ideally be used. Arbitrage on centralized and hybrid exchanges is inherently vulnerable to fluctuations in market pricing unless the arbitrageurs are working with the exchanges to ensure consistency.

Arbitrage between two decentralized exchanges on the same blockchain can be considered risk-free when transaction fees are disregarded. This is due to the concurrency feature of the blockchain, which enables traders to create a smart contract that performs the arbitrage and reverts if the arbitrage is unsuccessful.

Arbitrage risk between two DEXs on different blockchains is comparable to that of a CEX and hybrid exchange.

Deployment and Development

Less anonymity is offered to users by centralized finance than by DeFi transactions typically centralized finance would. Even Bitcoin’s creator has remained a mystery up to this point, and many DeFi initiatives are developed and run by anonymous teams. Once they are implemented, the DeFi smart contracts are run automatically by the miners.

Without a front-end, anonymous DeFi applications can operate, forcing users to interact with the smart contract directly.

Trading Crypto Assets

The CEXs are constructed using the same principles as their conventional equivalents. Limit order books are off-chain archives of pending trades that CEXs maintain.

Automated Market Maker (AMM) protocols are used by decentralized exchanges (DEXs) to match the counterparties in a transaction, which is how they operate substantially differently from centralized exchanges.

Depending on the volume of transactions, AMMs use mathematical algorithms to set prices.

Transaction Cost

Transaction fees are crucial in DeFi and blockchains in general for minimizing spam. However, financial institutions in CeFi have the option to provide transaction services for free due to the ability to rely on client anti-money laundering (AML) verifications (or are compelled by governments to offer some services for free).

Market Hours

Markets on CeFi are renowned for having outages. For instance, the two main trading exchanges in the United States are the New York Stock Exchange and the Nasdaq Stock Exchange. Their business hours are 9:30 am to 4:00 pm Eastern Time, Monday through Friday.

Most, if not all, DeFi markets remain open 24 hours a day, 7 days a week due to the constant nature of blockchains. DeFi, in contrast to CeFi, where liquidity on a range of items is typically low during these periods, lacks pre- and post-market trading as a result.

Cross-chain Services

CeFi services are used regularly for trading BTC and other significant coins created on distinct blockchains. DeFi services often do not handle these tokens since atomic cross-chain trades are difficult and time-consuming to complete.

CeFi services address this issue by keeping cash from many chains (whereas decentralized services require that tokens follow Ethereum token standards to achieve interoperability).

This is a huge advantage for CeFi because many of the highest market capitalization and most traded coins live on different blockchains and do not follow interoperability regulations.

Key Takeaway:

There are other differences, these I’ve stated are some of the most obvious differences between Defi and Cefi.

Both Defi and Cefi have their benefits, that’s why many crypto users are still utilizing them. Let’s take a closer look at some of the benefits of both Defi and Cefi

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Marketing in Web3 can be a bit difficult because it is quite different from the marketing strategies that are obtainable in Web2.

In Web2, Platforms like Facebook or Google including their Data are a good start to Market and sell a product. But In Web3, Community, Trust and Influence are your biggest asset.

Web 3 Marketing is a concept that explores the web by looking at trends and new technologies. It’s not just evolving; it’s revolutionizing the way we think about the Internet. Web 3.0 marketing is more than just websites and search engine optimization(SEO) — Piril Madasoglu

To put Pirils statement in proper perspective. In Web3, the Community is the CEO. Not the platforms.

And Connecting your Product and your target audiences is one of the first things you do when trying to market your web3 brand.

Your target audience is not bots, they are human beings. These are the people who then go on to become amazing community members. They are the ones who will buy from you.

Connecting with your target audience, and convincing them about your project is tough. And this is why many good projects tend to experience poor mints.

How do you convince your target audience? This secret plays back to the fundamentals of marketing; Human Persuasion.

And that’s one thing some web3 projects pay almost zero attention to. Rather, they would spend resources on Influencer and Alpha Groups Collaboration to giveaway Whitelist spots.

Unfortunately, this doesn't always work. And even when it does work, it is not a sustainable way to build the community. We tend to see projects relying heavily on hype do poorly post-mint.

And as we have seen recently with projects like Goblins and Wagdie etc, with zero roadmap and expectations, build a solid community by connecting with people — they have done better post-mint than many utility projects.

This shows how important Community is to your project.

Now that we’ve understood that community is the centre focus of Web3 Marketing. How can Copywriting help Web3 Brands Increase Conversion?

While there are different components to talk about (we’d go over them subsequently) … It’s important to first focus on the customer journey or The community journey.

What has been their experience with your project in the journey until they get to the mint button?

Has it been trilling, do they feel valued and important, do they resonate with the values and codes within the community, and did they contribute to building the project road map, art, games, events, and community decisions?

What are they saying about the project goals? Do they have a sense of ownership towards the direction the project is going in?

This kind of experience is not built on Mint Day. Many people who would have this experience will automatically become super fans.

Having a community with Super Fans starts when you are intentional about building a proper community. During this Journey, you try to connect, build trust, gain influence and grow together.

You can check out this article on Some of the best ways to build an engaging community.

In other to properly build a community of Super Fans. You have to communicate. Most often than not, You use text to speak with your community Members, and this is where Copywriting comes in.

In simple terms, Copywriting means Salesmanship in Print. This would mean, you would have to implement Copywriting principles in every Marketing material, Website, Event, Announcement, Activity, and Collaboration in your community.

Why is this Important? Well, Perception is stronger than reality. That’s why Human persuasion is king.

Copywriting does the persuasion and this affects the perception of your community about the values, codes, lingua, goals and vibes within the community.

This is not spooky. Ask Apple, Microsoft, Samsung, Uber, Netflix etc.

Each of these top brands understands the power of Perception, and they leverage the power of Human persuasion just by investing time into Copywriting.

Why do they do this? So they can connect to you and me. We can safely say they are successful, right? We use one or more of their product.

This means If you’re building a Web3 product, the Perception of your community towards your project is a crucial Marketing position to control!

It builds a solid experience for them and helps you target people who are interested in what you’re building. You are on your way to having a community of Super Fans.

Now that you have Marketing Control. This is a simple sales funnel for any Web3-related projects:

Community Building — Collaboration & Marketing — Onboarding web2 audience — Launch — Post Launch — Fulfilment & Branding.

Let’s quickly run Copywriting through each phase, starting from Collaboration, shall we?

Collaboration

This is a top Marketing strategy in web3, still, Copywriting is key here. You want to be thoughtful about each Collab.

What benefits do you get when you collaborate with this project? Does this project have a community that fits your target audience, etc?

Announce a collaboration with your community, State the benefits to them and the other projects community.

Use emotional triggers and Visual appeal: Images, Videos, AMAs, and Interviews.

Collaborate with Top Web3 brands, Alpha Groups and DAOs that have your target audience in their community.

Make it look like a club just signed a player!

You don’t need 10 collabs a day. Quality over Quantity. Remember to get your community Involved!

Other Marketing Strategies include Influencer Collaboration, Interviews on Top web3 podcasts and Youtube Channels, Serious attention to your Twitter Page/post and possibly Twitter Marketing.

Onboarding Web2 Audience

One of the best ways of doing this is by leveraging Content Writing. Since the audience is in Web2, create a marketing funnel around where they are.

Build a simple Content Marketing funnel like this:

Create SEO posts with CTA to a Welcome channel in your server (or to your Project website)+ While in the channel, they Read the welcome message, and more about the project + they onboard themselves by clicking the verification button, gaining access to the community.

Because this Welcome Channel is custom to Web2 Audience, you can create a special tag on Discord.

Once they verify, they get these tags, and this gives them access to both the server and other custom channels where you create educational information like How to mint etc.

Hire Mods here to help them answer questions and make onboarding easier. Making it super personal to them and they onboard properly.

Launch:

No stress if you ticked the other phases. With your strong community and Crazy reach. Initiate a 14-day Launch Campaign!

Across Socials. Your Server. And every Community you collaborated with. This is a follow-up campaign with a crescendo Intensifying as you get closer to the mint date!

The 14-Day Campaign, Visuals could be Images, Cinematic Videos, Digital events, IRL events, Interviews literally anything.

Sneak Peek works too but it’s been overutilized. Get creative!

Don’t just slap random words on your mint page. Put a Salesman on the Mint page: Copywriting.

Include Community Testimonials. Credibility. Guarantee. etc

Hold up here

These past phases take weeks & months to implement. It is not a walk in the park. And it could even be more detailed than I have shared here. Actually, the launch should be successful if you followed through. It’s all about the community. It is all about them

Post Launch

It's past the mint date. Are you sold out or not? Don’t be like other projects that go to sleep. There’s more work to do here.

Depending on what happened during Mint, You can expect a ton of reactions. Hold your nerves, it's normal for these to happen.

This is the time for your Community managers and Mods to engage with the community even more. And that is because it is important to understand what the CEOs think, feel and want.

The Community is the CEO. Don’t Forget that part.

Depending on the response (good or bad), host an AMA to address it. And share the next phase on the road map with the community.

Request their input and build with them.

Fulfilment & Branding

Fulfilling the roadmap is one primary responsibility of the team. Depending on how technical the process will take, it's your job to hire some of the best people to improve the strength of the team.

While you’re at it. Remember you’ve got investors — your community members — who have invested x amount of money to build this product. Keep them in the loop at every step.

One amazing strategy would be to hire some top talents from the community. And their contribution would be pivotal to the road map fulfilment.

This takes time and effort. Invest in the best team members to deliver on your promises in the roadmap.

It is essential to create events during this phase that keeps the community engaged. Surprise the community with Merch, Airdrops, Irl events, and New partnerships with web2 and web3 projects.

Projects that have 50% of their products built out and do not need to rely on mint fees relatively do well also.

Building a project and an engaging community with super fans can be very tough especially when you are starting.

Leveraging your copywriting into a solid community journey and Marketing will stand your project out — kinda what I help web3 brands achieve,

Hit me up here if you’ve got a web3 brand and need to scale it.