Six days of new waves of entertainment, the new edition of the run café was referred to as a low-innovation and triggered live-offs. Just now, the runca fare has a watching schedule and sent a “?” to respond. The table shows the first-ever rate of reception in the Penitentiary, in the light of the manifold.

It is known that the new season, the runca, is fixed MC by Lee, Angelababy, Zheng, sand, white indeer, chewing, van chewing, and Song rain.

According to the holiday consumption data released by several tourism platforms, the search volume and order volume related to camping increased significantly during the “May Day” period. According to the data released by the same journey, the search heat of “camping” related tourism increased by 117% month on month. According to the data of qunar platform, the booking volume of camping related products (accommodation and travel) is three times that of 2021, and the ticket sales of parks that can camp have a year-on-year increase of more than 40%.

However, in the context of tightening the prevention and control policies for the COVID-19 in many places, camping players in various places are also adjusting their camping plans accordingly.

Pang Lei, a post-90s camper who lives in Beijing, noticed that many campsites in Beijing were temporarily closed due to the epidemic during the May Day holiday. Even campsites and country parks that can meet individual tourists have reduced passenger flow under the epidemic prevention and control regulations of “limited, reserved and staggered peak”, Decided not to go. You can also simulate the feeling of camping at home. For example, you can cook hot pot directly with a card stove and an air tank, which is more convenient to store than an induction cooker.

On the social platform, many players also share the experience of “camping at home”. Whether it’s setting up a tent on the balcony, introducing the potted plants on the flower rack as “outdoor scenery”, or turning on a camp lamp and making a cup of coffee after dinner with a Mocha pot, every scene with a sense of camping atmosphere is inseparable from the “cooperation” of several equipment.

It is worth noting that “camping at home” is not an “expedient” to deal with the epidemic. The original intention of “moving camping” since 2020 is to “move” home life outdoors. Compared with the traditional camping that emphasizes wild interest and convenience, moving camping pays more attention to the scene, atmosphere and ritual of camping. While adding outdoor comfort, it also lays the groundwork for the integration of camping style into daily life and urban business.

Omelet table in the living room

At the beginning of 2019, a group of moving camping photos on the social platform refreshed Pang Lei’s cognition of camping, “in addition to colorful quick opening tents, there were so many options for camping equipment”. Soon after, Pang Lei bought a set of black camping equipment, including tents, sky curtains, camping tables and chairs.

Pang Lei likes to design unique minority equipment and is willing to spend time discovering different equipment styles. Campsites, e-commerce platforms, offline stores in the same city, and new outdoor equipment stores in travel cities are all panglei’s equipment purchase channels. Over the past two years, Pang Lei has successively “washed” back two tents, two sky curtains, six camping chairs, four tables, three sets of stoves and cookers and several small accessories. His daily clothes have begun to move closer to the outdoor style.

According to different use scenarios, moving camping equipment can often be divided into sleep, living room, lighting, storage and other systems, and a variety of equipment will be subdivided under each system. For example, tents, air cushions, sleeping bags, pillows, carpets and other equipment can be classified into the sleep system.

With the deepening of moving camping, the boundary between “home” and “camping” has become blurred for some players.

“Compared with ordinary furniture, camping equipment is easier to disassemble and move. Many post-90s friends I know will directly use camping equipment such as Moon chair and omelet table in their life, which can not only keep the state of ‘on the road at any time’, but also easily change the style of their home.” Said Zhang Yanwei, a camping player and founder of “owlet Little Owl” camping store.

According to Liu Tingting, founder of “one account” of outdoor lifestyle platform, the rise of domestic moving camping means that people have begun to focus on camping itself.

“Over the past 20 years, camping has been a supporting application of outdoor sports such as mountaineering and hiking. It is prepared for people to go farther and deeper to challenge nature in the natural environment. Camping equipment is also practical and pays attention to safety and convenience. Since 2020, when the camp itself has become a travel destination, the function of camping equipment will also turn to life and leisure, which will be easier to integrate into daily life. For example, it will be held everywhere When we held the camping party, we found that friends in Guangdong would roast suckling pigs and cook bacon fried rice in the camp at 3 a.m. such a life-style scene could not appear in the mountaineering and Hiking Camp. “ Liu Tingting said.

Behind “one account is hard to find”

The rapid exit of moving camping also brings outdoor brands such as Xuefeng, big white bear, Noke, mu Gaodi, black deer, fire maple and so on.

“There is a very interesting phenomenon. On the online trading platform, many second-hand camping equipment can be sold at the original price, because there is no spot at all.” Pang Lei said.

Liu Tingting agrees with the popularity of second-hand equipment. “We have built a second-hand trading group for friends who have participated in an account activity. This group has always been very active. Generally speaking, as soon as the transfer information is sent out, the equipment will be ‘lost in seconds’.”.

Why is camping equipment so popular?

An important factor is that many domestic camping equipment manufacturers have limited production capacity and are unable to meet the strong demand on the consumer side.

Take vidalid, established in 2012, as an example. Vidalid is an outdoor brand integrating R & D, production and sales in Xiamen. It was jointly founded by Yang Dachun, Lin canfeng and Zheng FeNi. According to Zheng Feini, before 2020, most of the tents, sky curtains and other products designed and produced by vidado will be sold overseas.

“In 2019, there were more than 80 employees. At that time, the domestic market was not very interested in leisure style camping products. It was not until the outbreak of COVID-19 that the domestic demand for camping products increased significantly. Coupled with the sharp decline in export orders, our main direction of attack turned back to China. We are expanding our product line every year. This year, the number of employees has also increased to more than 200.” Zheng Feini said.

Nevertheless, there are still a large number of “out of stock” and “off the shelf” products in the online store of vidado.

“For some products that are still on the shelf, consumers place orders this month and can only ship them next month. It is still a little difficult for our production capacity to keep up with the needs of consumers.” Zheng Feini said.

According to Liu Tingting, at present, many outdoor brands are facing a dilemma. “Camping is hot now. If brands do not improve their production capacity, they will miss a wave of dividend period in vain; but if they increase labor and develop new factories for orders, once the camping demand decreases in the future, the previous investment and inventory pressure will bring new problems