Prashant Parmar Airdrop

Following

prashant-parmar-airdrop@newsletter.paragraph.com (Prashant Parmar Airdrop) — Sat, 12 Nov 2022 11:35:51 GMT

“Following” on the Lens Protocol differs from following in Web2 social applications. When users follow a profile on the Lens Protocol, they are given a Follow NFT, which creators and communities can encode with additional value.

Profile NFTs can include logic used to determine if a user attempting to follow the profile should be issued a Follow NFT. For example, a profile can require followers to pay 5 MATIC to receive a Follow NFT.

Additionally, Follow NFTs have built-in governance capabilities, which can allow for the creation of DAOs. Creators can create governance models using Follow NFT logic. For example: “The first 1000 followers have one vote each” or you could reward OG followers with more voting power.

Mirrors & Collects

prashant-parmar-airdrop@newsletter.paragraph.com (Prashant Parmar Airdrop) — Sat, 12 Nov 2022 11:34:16 GMT

Mirrors are the curation tool of the Lens Protocol which are the equivalent to reposting content.

Collects allow creators to monetize their content by wrapping content behind a paywall unlocked by purchasing an NFT.

Publications

prashant-parmar-airdrop@newsletter.paragraph.com (Prashant Parmar Airdrop) — Sat, 12 Nov 2022 11:32:39 GMT

Publications are the lifeblood of the Lens Protocol. They are all of the original content, comments, and mirrors produced by creators, curators, and users alike. Publications are posted directly to a user’s ProfileNFT and ensures that all content created by a user remains user-owned and in their wallet. Publications have a ContentURI which can point to either a centralized or decentralized storage address.

The Profile NFT

prashant-parmar-airdrop@newsletter.paragraph.com (Prashant Parmar Airdrop) — Sat, 12 Nov 2022 11:30:19 GMT

The Profile NFT is the main object in the Lens Protocol. It is ownership over this NFT that gives you control of your content. Individual addresses own ProfileNFTs, and an address can contain multiple ProfileNFTs. Your Profile NFT contains the history of all of the posts, mirrors, comments, and other content you generate.

One cool thing about Lens Protocol is that it prevents namespace squatters. Profiles can only be created by addresses that have been whitelisted by governance.

Lens Protocol, the decentralized social media platform

prashant-parmar-airdrop@newsletter.paragraph.com (Prashant Parmar Airdrop) — Sat, 12 Nov 2022 11:25:07 GMT

Lens Protocol is a new project started from the Aave team which aims to decentralize social media.

Current social sites like Facebook and Twitter are built on a social graph which maps out your digital relationships between people and the content you interact with. Your social graph serves a vital role in building feed algorithms which show you interesting content and developing effective advertising machines. The problem is that Facebook keeps their social graph private so as users we can never see most of the information they have about us and then they use this social graph to monetize our content and serve us ads. Lens Protocol believes everyone has the right to their own digital social graph.

It is a user-owned, open social graph that any application can plug into and build a UI around. Each application using Lens benefits the whole ecosystem, turning the zero-sum game into a collaborative effort.

Governance tools are built-in to the protocol, content is collectible as NFTs and profiles are composable. With the Lens Protocol your dApp can mint a profile, follow others, create and collect any publications, including posts, comments, and mirrors, completely on-chain.