On 20 December, a statement issued on the basis of a passenger vehicle showed that, on 11 December, it had received an e-mail from the black passenger team. The mail stated that the hacker team had obtained internal data from the company that had come to the car and asked the car to pay the equivalent amount of $2.25 million in ransom as a guarantee that the data were not leaked. In his statement, the Secretary-General indicated that, following the receipt of racketeering mail, a special team had been set up to investigate the day, which showed that the stolen data were basic user information and vehicle sales information, until August 2021.

After opening to traffic, it will open up the “intestinal obstruction” of Songshi Avenue and greatly alleviate the traffic pressure from Shimahe area in Jiangbei to dashiba and Longshan area in Yubei.

2021 has become a thing of the past, and our steps have entered 2022. The official sports lottery released the summary of 2021 on January 1. Data show that in 2021, China’s sports lottery raised 58.455 billion yuan of sports lottery public welfare fund for the country through the circulation of 231.030 billion yuan.

Looking back on the past year, how to evaluate the “answer sheet” handed over by the sports lottery market? What will the situation be like in the new year?

The total sales volume reached the pre epidemic level

According to official data, the sales volume of sports lottery in 2021 increased by 45.167 billion yuan compared with 189.463 billion yuan in 2020, with a year-on-year increase of 21.9%. This data exceeds the sales level of 2019 before the outbreak of the epidemic, and is only lower than 2018, which is driven by the world cup and has reached the highest sales volume in history.

In the past two years, the sudden epidemic has undoubtedly brought a huge impact to the world. In 2021, under the continuous impact of the epidemic on social activities, how can the total sales volume of sports lottery reach this level?

The sales volume of guessing and instant lottery tickets increased significantly

In terms of color types, the sales of sports color games have changed significantly. According to the official data of sports lottery, the details are as follows:

·The sales volume of guessing lottery ranked first

In 2021, among all sports lottery games, guessing sales accounted for the first, reaching 134.299 billion yuan, an increase of 79% year-on-year in 2020. This is an important reason why the total sales volume of sports lottery in 2021 can exceed the pre epidemic level.

According to the analysis of sina CAITONG, the main reason for the above sales changes is that, on the one hand, the holding of the European Cup in 2021 has attracted higher attention to football events, which has led to more purchases of guessing lottery tickets. On the other hand, the impact of the epidemic on social production activities has been alleviated, and there is no large-scale “suspension” of sports events, so that the guessing lottery can be sold normally for more time than 2020.

Under a number of policy and rule adjustments based on abandoning irrational lottery behavior, for the sales performance of guessing lottery, some operators said that “this shows that it still maintains the status of” fist product “in sports lottery games and undertakes to provide lottery and entertainment for the majority of guessing lovers.”

·Lotto lottery is greatly affected by fast opening and delisting

Secondly, the sales of Lotto sports lottery in 2021 was 70.508 billion yuan, a year-on-year decrease of 29%. Lotto lottery games have occupied a pillar position in the lottery market for a long time, and have accumulated stable and extensive lottery groups over the years. The adjustment of policy is one of the main reasons for the change of game sales in 2021. According to the notice on matters related to orderly delisting of high-frequency fast opening lottery games issued by the Ministry of finance, the Ministry of civil affairs and the General Administration of sports, “all high-frequency fast opening games will stop selling after the Spring Festival holiday in 2021.”

It is worth noting that after the quick opening method withdrew from the historical stage, the overall sales volume of Lotto lottery tickets decreased significantly. However, the sales of other games such as super lottery, 7 stars, arrangement 3 and arrangement 5 have increased more or less. Take 7 stars as an example. In 2021, its single phase sales reached a record high of 30 million yuan. Whether the lottery vitality of delisting play can be retained and transferred to other lottery play methods has gradually become an important topic for lottery sales workers.

·That is, the status of invoicing sales continues to rise

In addition, the sales volume of instant sports lottery reached 26.223 billion yuan in 2021, a year-on-year increase of 77%. At the same time, this figure reached an all-time high. This change can be seen in the adjustment policy of lottery games in the past two years, that is, the status of invoicing as a key development game has been clarified for many times.

“2020 capital budget notice” added the brand construction and marketing of instant lottery to the special purpose of funds for the first time. At the same time, in 2021, the marketing activities on instant Invoicing continued to innovate.

With the changes in the domestic social environment and the concept of lottery sales, more people talk about rational and sustainable development. At present, simple and easy to play, namely Invoicing, has become a key game, promoting the optimization of the lottery group structure.

Sports lottery sales exceeded 10 billion, and the number of provinces and cities exceeded that in the past two years

At the same time, in terms of provinces, the annual sales volume of Guangdong exceeded 20 billion yuan, and that of Jiangsu, Zhejiang, Shandong, Henan, Sichuan, Hubei, Yunnan and other provinces exceeded 10 billion yuan.

It is worth noting that the annual sales of sports lottery in the above eight provinces and cities exceeded 10 billion yuan, more than in the past two years. Data show that in 2020, five provinces and cities exceeded 10 billion yuan, and no provinces and cities exceeded 20 billion yuan; In 2019, seven provinces and cities exceeded 10 billion yuan.

In combination with the concept of “highlighting key points and giving overall consideration” issued by the Ministry of finance, this change releases a positive signal. Under the epidemic situation, the pace of development of local lottery market obviously did not stop, but gradually found the direction in the challenge.

The situation will improve in 2022

On the whole, in 2021, sports lottery can be regarded as a brilliant sales “answer sheet”. What is more noteworthy is that the situation in 2022 is getting better and better.

Over the past two years, the market has provided rich reference experience in adapting to the epidemic situation. At the same time, the “World Cup”, a global sports event with higher attention than the European Cup in 2022, will be held, which will be another window to improve the attention of sports lottery games.

With the sudden outbreak of the epidemic, the entity’s business activities were once affected and could not be carried out normally. The past year has clearly proved the resilience of the lottery market and operators. The lottery market can still walk on the road of sustainable development, and its core tends to be more sustainable development, with higher and higher quality.

Article key words: Sina CAITONG lottery sports lottery sales World Cup

(data source: performance express)

The express shows that the boss electric appliance achieved a total operating revenue of 10.148 billion yuan in 2021, a year-on-year increase of 24.84%; The net profit attributable to the parent company was 1.334 billion yuan, a year-on-year decrease of 19.66%; Wanhe electric achieved a total operating revenue of 7.527 billion yuan in 2021, a year-on-year increase of 20.06%; The net profit attributable to the parent company was 520 million yuan, a year-on-year decrease of 14.95%.

In terms of revenue, under the unstable external environment, the boss and Wanhe have shown strong anti risk ability, good overall operation and abundant operating funds. Specifically, the dual engine drive of new and old categories is the sufficient driving force for the boss to break through the 10 billion mark in revenue for the first time and further expand the large-scale advantage; Wanhe mainly benefited from the active development of overseas markets. According to the data, its export sales business accounting for more than 40% achieved a high growth of 22.95% in 2021.

While the revenue improved, the profit side fell sharply, not due to its own poor management, but mainly due to the impact of the real estate storm: Evergrande group, formerly the world’s first real estate enterprise, was deeply in a huge debt crisis of nearly 2 trillion yuan in 2021. As a senior supplier of Evergrande group, boss electric was dragged down, and its net profit suffered the first negative growth since its listing in 2010.

Boss electric publicly explained in the express: the company plans to make a single provision for bad debts for some fine decoration business customers with difficult financial conditions. It is estimated that the total provision in 2021 will be about 710 million yuan. This figure exceeds 50% of its annual net profit. Among them, Evergrande group and its member enterprises are about 630 million yuan and other customers are about 80 million yuan.

Wanhe was also affected. In its express, it pointed out that the performance damage in 2021 was mainly caused by “withdrawing bad debt reserves”, and the customers were mainly Evergrande, which did not withdraw in full. On the other hand, the gross profit margin of export sales business, which accounts for a relatively large proportion, was low, which also led to a decrease of 4.99% in the gross profit margin of Wanhe’s overall sales business over the same period last year.

In recent years, thanks to the support and promotion of local policies, the fine decoration market has grown rapidly, and many kitchen power enterprises have accelerated the layout of Engineering channels, thus forming a relationship of “common prosperity and common loss”. As some first-line real estate enterprises have been in trouble since 2021, it has had a great impact on kitchen and electricity enterprises that are relatively dependent on the real estate market.

It is reported that as of 2021, the sales performance of Huadi project has not been announced by the author, and it is also the first one of Huadi’s customers. This time, the kitchen electric faucet, which accounts for a large proportion of the project, will take the lead in bearing the impact, but with the leading advantage in comprehensive strength, I believe it can also alleviate and digest this crisis in time.

The author believes that this impact is temporary and short-term, and will not change the medium and long-term logic of the kitchen electricity industry. Boss Electric said that at present, the company’s operation is normal, and in recent years, Evergrande’s proportion in the company’s engineering channels has decreased year by year. This centralized release of risks can solve the worries at home and will not affect the company’s future performance growth.

Central range hood developed by boss electric for engineering field

According to the calculation of Tianfeng securities, if the loss of bad debt impairment is excluded and the income tax is considered, the net profit growth of boss electric appliance last year can reach 17%. It can be predicted that after the bad debt provision is completed, the company’s profit can be improved.

The occasional black swan incident also sounded an alarm to kitchen and electrical enterprises competing for the engineering market. In the future, in the environment of real estate fluctuations, it is necessary to strengthen the risk control of Engineering channels, conduct more in-depth research on cooperative real estate companies, and further adjust and optimize their own channel structure to form channel synergy and avoid risks. (in foam)