If you grew up playing Minecraft, Pokemon, or watching SpongeBob and PewDiePie, you're probably part of Generation Z (born after 1996), the largest generation in the world accounting for roughly 30% of the U.S. population.

Gen Z’s values are shaped by the world they were born into. And those values are shared by another entity, network, and movement now entering it’s thirteenth year of existence: bitcoin the asset and Bitcoin the network (and movement).

What Matters to Gen Z?

Z’s are growing up in an era of disruption and uncertainty. They watched their parents become the most debt-ridden generation in history, and don’t want to have the same fate. Z's value financial stability a lot.

Z’s are individualists who grew up with Google in their pockets. They have a default DYOR mindset and instinct. Gen Z is skeptical of the motivations driving massive centralized institutions like banks and governments.

Z’s are digital natives. They spend much of their time online, texting, and transacting through e-transfers, debit and PayPal. Gen Z’s world is digital first, and cashless. The rest of us are just living in it.

These values and the heightened challenges we are experiencing in a post-pandemic world brought on by quantitative easing, inflation, and misguided government policy, have led many Z’s to look for solutions.

Which brings us to bitcoin.

1. Bitcoin is a mathematically verifiable sound financial investment

Holding fiat (money printed at the discretion of – and backed by – centralized governments) weakens your purchasing power daily. Fiat is inflationary, unpredictable, and chaotic. We’ve seen it all firsthand. The purchasing power of USD dropped 30% over the past year, as stimulus-induced inflation has become a tax on people who depend on cash.

Today, the global market capitalization of cryptoassets is roughly $2.1 trillion dollars and bitcoin accounts for about half of it.

According to Forbes, the total amount of wealth is roughly $431 trillion across the globe. Some analysts calculate price targets for bitcoin as high as $1M dollars. Speculation aside, today it’s valued at around ~$50 thousand dollars. That’s a lot of passive income over time.

Bitcoin offers Gen Z the financial stability they need to live comfortably into old age.

2. Bitcoin has a 100% transparent and programmatic monetary policy

No government, or bank can control Bitcoin’s economic policy – it exists outside the system. Bitcoin’s economic policy is programmed into its code, and available for anyone to access.

There’s no need to trust a centralized government to manage or manipulate its supply. Every bitcoin transaction exists forever on the public Bitcoin blockchain. Bitcoins are ‘mined’ or brought to market, at a rate that is programmed (and auto-adjusts) to be about every 10 mins.

Bitcoin is a hedge against inflation via the government printing money. Its absolute supply of 21M coins is certain and independently verifiable. This scarcity makes Bitcoin’s appreciation predictable and the most technically ‘sound money’ on Earth.

Bitcoin is the best store of value in human history. Its demand is growing, its supply is fixed, and it’s a non-sovereign global asset.

Bitcoin offers Gen Z self-sovereignty and control over their wealth in the face of inflation.

3. Bitcoin is decentralized internet money built for digital natives

There is no physical bitcoin, there are only balances kept on a public decentralized ledger that anyone can access, secured by thousands of nodes around the world.

You can buy, sell or send bitcoin anywhere in the world, instantly with a few taps and swipes on your phone. There are no third party applications, approvals or intermediaries taking a cut.

Fiat currency can be manipulated by the policies or agendas of a handful of people in government. Bitcoin is truly decentralized which makes it trustworthy – anyone in the world can access and participate in mining, verifying, or transacting on bitcoin’s network.

Gen Z’s digital lifestyle and mindset is making bitcoin the global currency of the internet.

Gen Z: Bitcoin Empowers You To Reclaim Your Financial Destiny

Financial stability and self-sovereignty are super important for Gen Z, but so is a way to exchange value that matches the digital native lifestyle.

Not only does an investment in bitcoin bring these values to life, it cancels the need for violence by incentivizing trade and cooperation. For a generation that until very recently, has never known their country not at war, buying bitcoin is a show of solidarity for peace, equality, and inclusivity for all.

If you’re in Gen Z and didn’t know these three reasons to ‘unsubscribe’ from fiat and buy bitcoin, they may feel familiar since 94% of crypto buyers are Gen Z or Millennials.

Turns out most elder Z’s already HODL.