2021年底，核心贡献者 frog （@frogmonkee）在退出 BanklessDAO 之前，力推 GSE（Governance Solution Engineer，治理方案工程师）。GSE 一定程度上标志着 BanklessDAO 进入了治理2.0时期。

作为最去中心化的 DAO 之一，为什么 BanklessDAO 要成立 GSE 5人小组，让自己似乎走向了中心化？frog 认为 DAO 存在明显的 “责任稀释“ 问题：我们想当然认为 “治理“ 是所有人的责任，但是实际上，往往没人觉得 “治理“ 是自己的责任。这也是 BanklessDAO 成立前8个月的深刻教训（我们姑且称之为治理1.0时期）。

同时，frog 认为需要有一批专业的贡献者，专注于 BanklessDAO 的治理。因此 frog 发起了 GSE 提案，并进行了大量的社区沟通工作。GSE 成立后，BanklessDAO 有两个机构在公会之上，一个是 Grant Committee（负责金库），另一个就是 GSE（负责 DAO 治理和战略）。

[Draft 2] Governance Solutions Engineer Program - Governance / Proposals - Bankless DAO [Draft 2] Governance Solutions Engineer Program - Governance / Proposals - Bankless DAO Title: [Draft 2] Governance Solutions Engineer Program Authors: frogmonkee#6855 Squad: frogmonkee#6855 Date Created: January 4th, 2022 Date Posted: January 5th, 2022 Changes from Draft 1 are marked with a ⚠ SUMMARY ⚠ I want to preface this by saying that I have no idea if this will wo… forum.bankless.community 我将在下文中介绍 GSE 5人小组是如何成立，以及他/她们的工作。

1. 报名和选举 GSE 5人小组 以下是第一批报名参选的成员，以及自荐理由。后来 GSE 经过一次补选，竞争非常激烈。

Notion – The all-in-one workspace for your notes, tasks, wikis, and databases. Notion – The all-in-one workspace for your notes, tasks, wikis, and databases. A new tool that blends your everyday work apps into one. It’s the all-in-one workspace for you and your team bankless.notion.site 投票通过，成立 GSE。

Snapshot snapshot snapshot.org 投票的 top 5 成为 GSE 5人小组。

Snapshot snapshot snapshot.org 有一次 Twitter space 谈 GSE 选举，社区选中5人的理由：

1> 社区成员希望有足够声誉、足够了解 BanklessDAO 的 GSE 成员。因此5人都是 BanklessDAO 内被大家熟知的实干家。

2> 社区成员希望有足够的经验和能力，不仅知道痛点，还能给出解决方案的 GSE 成员。因此5人不仅在 DAO 领域经验丰富，在之前的 Web2 行业也是老兵。

3> 社区成员希望 GSE 成员经验互补。因此5人各自有擅长的方向：律师、组织设计、DAO运营、DAO 理论研究、经济学。

我只能感慨 BanklessDAO 的人才厚度，尤其是活跃贡献者。这也是 BanklessDAO 相比于其他 DAO 的优势吧。

1. GSE 的职责 GSE 成员必须确保时间的投入，并把 GSE 工作列为自己的 NO.1 优先级，不能因为其他工作原因影响 GSE 的时间投入。

GSE 有单独的预算和自己的金库。

GSE 工作职责如下：

1> 社区

优化DAO身份体系； 优化新人onboarding； 协助社区写高质量的提案； DAO 贡献者补偿体系，尤其是对长期贡献者进行激励； 2> 战略重点

DAO的定位和方向； 潜在的商业计划； 金库支出的评估框架； 社区项目收支平衡； 设计项目产出评估系统； 3. GSE 的日常工作和产出 在过去7个月时间里，GSE 每周开两次会，每个人认领各自的任务。在推进 DAO 治理优化的同时，GSE 成员的身影也频繁出现在各个社区项目中。

GSE 自身，近期还向社区交付了以下内容：

1>《BanklessDAO 宪章和社区手册》

BanklessDAO Constitution & Handbook BanklessDAO Constitution & Handbook BanklessDAO Membership Handbook docs.google.com 2> 《各个公会和项目的财政分析》

GSE: A Financial Analysis of Guilds and Projects - Governance - Bankless DAO GSE: A Financial Analysis of Guilds and Projects - Governance - Bankless DAO Summary The GSE recently used a portion of our budget to fund a workgroup whose task was to perform a financial analysis of the DAOs projects and guilds each season for the past 3 seasons. This is a post to share the results and offer ideas on how this can be used to make smarter funding decisions a… forum.bankless.community 4. GSE 成功了吗？ 社区对 GSE 的期望远不止一份《BanklessDAO 宪章和社区手册》，BanklessDAO 的众多问题（见《BanklessDAO 怎么了?》）都需要有人寻找解决方案。

GSE 需要挑头，汇聚贡献者们的智慧，激发（教育）社区参与治理的热情。非常期望看到 BanklessDAO 在治理2.0时期的探索成果。

BanklessDAO 怎么了? BanklessDAO 怎么了? 上周跟 BanklessDAO 资深贡献者 @cwweb3 讨论，也听他在分享会上谈了 BanklessDAO 的诸多问题和分析。确实，拥抱所有贡献者，作为 BanklessDAO 的社区哲学，很难说对与不对。现在不少人质疑这个玩法有问题，但是长期看其实也未必，因为 BanklessDAO 的目标本身就不聚焦，多试几条路是值得的。 shawn.mirror.xyz 全文完

有想讨论DAO的小伙伴，可以加下我的推 @ShawnMelUni 。

• reNFT 筹集了 500 万美元来构建用于 NFT 租赁的基础设施；

• Cardinal 筹集了 500 万美元用于在 Solana 上构建 NFT 租赁；

• IQ Protocol 筹集了 1200 万来建立一个租赁市场；

在这里，我们来一起讨论关于 NFT 租赁的未来。

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NFT 租赁的工作方式与实物资产的租赁工作方式相同。它是 "所有者 "和 "租用者 "之间的协议，在规定时间内使用属于所有者的资产，以换取现金。

当前，租用 NFT 的一些通用方法是：

1.不改变所有权——租赁者只能 "使用 " NFT，但不 "拥有 "NFT，所有者和使用者的权利不同。

2. 保证临时所有权变更——租户存入抵押品并获得 NFT。

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ERC4907 是由 DoubleProtocol 提出的标准，作为 ERC721 的延伸，权利在所有者和租借者（用户）之间分割。NFT 项目根据他们的角色给予不同的权限，例如，租赁者将没有编辑 NFT 元数据的权限。

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简单地说，ERC4907 增加了两个属性--用户（租户）、到期时间。过期后，NFT 会自动转移给所有者，无需链上交易以节省气体。这样做有什么好处？

公会是通过人工协调来解决 NFT 租赁问题的，管理人员购买 NFT 并将其出租给学者。像 Pegaxy 这样的游戏建立了自己的租赁市场，帮助新玩家在不注册公会的情况下租用 NFT。

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任何人都可以建立一个 NFT 市场，ERC4907 能够连接 NFT 所有者和租赁者。所有者可以在他们的 NFT 上产生租金收益而不需要 NFT 离开他们的钱包，随着越来越多的所有者将他们的资产用于出租，租户可以获得流动性和更便宜的价格。

项目方可以在 ERC4907 的基础上添加元数据来扩展功能。IQ 允许用户定义不同的收入分红和不同的租赁费用类型，Cardinal 正在为 Sol NFT 建立更多用例。

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NFT 租赁未来的前景如何？在我看来，它增加了 NFT 的实用性并解锁了更多有价值的案例，如：

• 内容——免费试用，会员资格；

• GameFi ——公会管理工具、游戏租赁；

• DeFi ——自还贷款、债券、掉期；

• 粉丝类 NFT——通过 NFT 租凭功能，粉丝可以免遭骗子网站的欺诈 ，还可以可以跟踪价格并确保链上的合法性。

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Christmas holidays have been "Airdrop season" this year. For the past months, we've seen multiple major Airdrops ($SOS, $ENS, $GAS, $CLUB…) that caught all the attention on crypto Twitter.

ENS launched their $ENS Token to give their community power over future strategic decisions, Open DAO created the $SOS token and distributed it "to pay tribute, protect, and promote" the NFT community, GAS DAO airdropped some $GAS to reward those using the Ethereum network, and Seedclub released $CLUB to open up and involve more their community.

There's much to learn and lessons to draw from those experiments. This essay aims to analyze what worked and what didn't to build a useful playbook and help future DAO leaders leverage this token distribution strategy.

0 - Before starting Before jumping right into it, I feel it's essential to explain a few things further.

First, what exactly is an Airdrop? An airdrop is a token distribution, usually for free, to multiple wallet addresses. Because the blockchain is a public database, any new project can track your online activity and reward you for your previous actions. The most you participate in communities, the most you get rewarded. Because your data are interoperable, every Web3 user brings its reputation and past activity to new projects.

Second, It is essential to note that there are two types of Airdrop. The "Exit to the community" type that comes at a later stage when a community wants to open even more its community and decentralize its power (what $ENS and $CLUB did), and the "Bringing awareness" type that usually comes at the very inception of a community ($SOS and $GAS). We'll focus on the second type in this essay.

Finally, based on the previous experiments made by multiple tokenized communities, it is obvious that Airdrops are a valuable strategy to drive awareness and get new users. The crypto space to date is, first and foremost, an attention economy, and giving free money is the best way to bring attention to new projects.

But beyond the few first days of hype, the real question is, are airdrops useful for building a sustainable project and attracting new high-quality contributors?

1 - You said Airdrop? 1.1 - Airdrops are a valuable tool to involve people in your project Getting attention and bringing new users to the project is great, but what's more important for DAOs is getting active contributors. More than a method for user acquisition, Airdrops should be seen as a method for recruiting contributors. Airdropping a token is the fastest way to hit the masses and rally new people to your cause. Through its $SOS drop, the Open DAO reached ~213k individuals (token holders), from which they successfully convinced ~57k members to join their Discord. It means roughly 1/3 of the people that got airdropped tokens got interested enough in the project to join their Discord and see what's happening there. What's even more impressive is that, from those ~57k members, they convinced ~2.1k to be actively involved in the DAO and help the project grow (data from the average vote on their proposals). Such numbers would be impossible to reach for traditional Web2 projects.

When letting people claim tokens and get "free" money, the community leaders behind the project ensure they align incentives with their community and ensure members will evangelize their community, put in some work, and forever rave about their project. To see the value of the token they received going up, directly correlated to the project's success, new individuals will start working to make the project grow. A token that then goes up in value creates more incentives for new developers and various teams to build for the project, creating a positive feedback loop.

Ultimately, it's the community that will help the project rise from all the noise in the market. Aligning incentives is everything.

1.2 - Airdrops embrace the ethos of DAOs Airdrops reward people for being users in Web3. Playing around and testing new decentralized applications is now a full-time job. If you were an early user of Instagram and have brought millions of people to the platform, the only thing you gained is free access to the platform. No free money. And that's the promise of Web3 compared to Web2. Being fairer by sharing the upsides with the users that actually created value to the platform will incentivize more people to work on promising projects and join DAOs. By bringing these new contributors, Airdrops also play a major role in making DAOs more Decentralized and Autonomous.

While the term DAO is broadly used across communities, we're still in the early stage of this type of organization, and there isn't much decentralization and autonomy in today's tokenized communities.

For a DAO to be truly autonomous, it needs its members to create proposals and start working on projects to make the project grow by themselves, without a leader paving the way for each initiative. As mentioned before, when receiving tokens, each holder is then incentivized to put in some work without waiting for an order or asking for permission to make the project grow as the more the project wins, the more the users win, meaning The power is now with the users, another promise of Web3.

With this new power also come great responsibilities. When airdropping a token, DAO leaders are, in reality, airdropping voting powers and the right to governance in their community. It starts a path to community ownership and ensures a greater decentralization. New holders become community owners officially and govern the community's network.

We saw, after the recent drops, new contributors joining these projects. But where Open DAO attracted ~2k individuals to vote on their proposals, Gas DAO attracted "only" on average 150 to vote on theirs…

2 - The pitfalls to avoid Airdrop is a means, not an end. With weak projects, the new holders dump their tokens and leave as soon as the Airdrop is done. That's exactly what happened with Gas DAO. With no solid roadmap, product, and team behind the project, Gas DAO didn't retain their new users and convert them into active contributors.

The small value they have created will soon evaporate, and the DAO will disappear. It's inevitable. Because what early Airdrops are good at is bringing awareness, not creating the value of the project. What usually happens is that with more attention created with the Airdrop, more people decide to buy the token and drive the price up. With higher prices, more people decide they're happy with their earnings and decide to sell. As the price stagnates and the overall attention drops, fewer new people buy the native token, and the value plummets.

To be successful and actually bring new active contributors, the Airdrop should be done only when a clear roadmap is defined and with the premise of a product. One could argue this is against the DAO mentality and that every decision, particularly the roadmap, should be taken fairly between all DAO's members. Even though decentralization is essential, DAO will always need some form of centralized power and a core team to kick-off initiatives, at least for DAOs in the current form we know them. It will be much easier to convince people to join the project with a clear roadmap.

3 - A Web3 Playbook to efficient Airdrops With a strong project and a well-designed airdrop, chances are the token's value won't drop completely. With a token that goes up in value, it creates more incentives for developers and various teams to build for your project that, in return for their efforts, will get paid in compensation with the project's native token.

Let's find out together how to create a well-designed Airdrop.

Make sure to create a Liquidity Pool big enough - The value of the token comes from what we call a Liquidity Pool. Creating a liquidity pool (LP) for a project allows anyone to buy the native token in exchange for other cryptocurrencies with value in USD, giving, therefore, a financial value to the native token. For the $SOS airdrop, for example, the initial liquidity came from 9x9x9eth and their cohort's own pockets. The risk when creating a Liquidity Pool (SOS/ETH, for example) not big enough is that too many people withdraw their token, exchanging all their $SOS for the $ETH that comes from the team's pocket, letting the pool empty in ETH and full in SOS with no value. Gather data from your community - An Airdrop should gather attention from new people and reward the core team and early believers in the project that has helped since its inception. Find data on who helped the most on Discord, shared on Twitter, or supported the crowdfunding. A great method is then to do what Water & Music did - devised a custom-blended weighting system to determine their most engaged Discord members, accounting for multiple types/dimensions of engagement: - message count (weight 0.3) - message length (0.4) - reacts given to others (0.1) - reacts received from others (0.2). These holders will be the first to spread the word about the Airdrop. Write a solid whitepaper - Each Airdrop needs to come with a solid whitepaper that explains the token's purpose and future. For example, to do so, you can take a look at the distribution of past airdrops, which should give you insights into what's happening with these tokens. You can, for example, look at the number of tokens allocated to the founding team compared to the tokens allocated to the treasury (that can serve to build tools for the community, help grow the ecosystem and allow Staking (high % APR), which incentivizes holding. Closing thoughts Coming back to the thesis of this essay, yes, airdrops are an excellent strategy to build a sustainable project and seem promising to attract high-quality contributors if done the right way.

I'm convinced we'll see more airdrops shortly, and I bet the ones we're seeing today are peanuts compared to what's to come, as it will become more and more complicated to drive attention to its project.

Sure, there will be lots of scams and fake airdrops, which will tarnish Airdrop's image, but I'm convinced this token distribution method will be more used and used healthily to become one of the most effective marketing strategies for new projects.

There's a huge hype in every innovation, followed by a huge down, before coming back slowly in a more sustainable way. And that's exactly what's happening with Airdrops.

https://tinyurl.com/2p86vast - Optimizing Your Token Distribution https://tinyurl.com/2p86vast - Optimizing Your Token Distribution When attention is directed to a new project, crypto people ask themselves, “how do I make the most out of this new thing?”. If you succeed in providing them a hope to find a tribe, a long-term goal, social status within this community, and credibility in the space, they might choose to stay for the long-term and keep simply a quick bag of cash. While a good way to capture attention, the real deal begins after the Airdrop, when the DAO team needs to transform this attention (that could be seen as a currency) into active believers and contributors in the project.

While this essay is a great start to help projects better leverage Airdrops, many questions remain. How should Web2-native brands airdrop tokens to their historical followers? What would be a good step-by-step strategy to use with an airdrop to recruit contributors instead of acquiring users? How to provide more room for contributors to have a say in assessing their value?

We expect more playbooks around Airdrops coming soon from the crypto community, and we would be happy to collaborate and explore this subject further.

If you’re a creator and want to do an Airdrop, we’ve created a comprehensible guide on how to do it through Coinvise, with step-by-step tutorials and videos.