In recent days, the National Copyright Agency has published in the official network a list of awards for the Chinese Copyright Award for 2022, including six for works, five for promotional applications, five for protection and four for management. China’s 3D software and Hiroshima City Licence Ltd. were awarded the China Copyright Award, and the Promotional Applications Award respectively. This was the first time that the State was awarded the Chinese Copyright Award in the same essay, with a new history.

Reporters of the New Express

Seek 3D software (Computer software, Authors: Hoperunning Software Inc., Grande County) has been awarded the works award and has thus far been awarded an autonomous three-dimensional software in the area of national industrial design software. The three-dimensionalCAD/CAE/CAM integrated software, a high-end national product, is expected to be worn by more than 30 years of industrial scenes, with functional modules such as “physical modelling, composting, assembly design, engineering, penitentiary, structural, plumbing, linear, model design, structural emulation, carpentry, 2-5 axes processing”, which are widely used in the fields of machinery, automobiles, electronics, electrical appliances, etc.

Pacific City Voices Ltd. was awarded an extension application award. The company was created in 2003 with high-technology firms, listening platforms, gold tapes APP, creating a large number of excellent copyright results, having completed more than tens of thousands of book titles, the “Carbons, the heroes copyright export project” was awarded the “2019-2020, 2021-2022 national cultural export priorities project”; the “Reconstruction of Chinese-edited works” was selected for the “National Voices and Publications Project for 2020” and was awarded the First East Government Award for the publication of the “Speaker of the Electronic Works”; the most audio-pressed version of the Electronic, audio-pressed, audio-visual and audio-pressed, audio-pressed, audio-pressed, audio-pressed, audio-visual, audio-visual, audio-visual, audio-visual and audio-pressed, audio-visual and audio-visual, audio-visual, audio-visual, audio-visual, audio-visual, audio-visual, audio-visual, audio-visual, audio-visual, audio-visual, audio-visual, audio-visual, audio-visual and audio-visual and audio-visual

The Chinese Copyright Award, co-sponsored by the National Copyright Agency and the World Intellectual Property Organization (WIPO), is presented as the highest award in the field of copyright in our country and as the only international award in the field of copyright in China. As of now, the city of Hiroshima has been rated the “China Copyright Award” in three, the national copyright demonstration park (base) in one, the national copyright model unit in five, the National Copyright Trade Base in one and the Wide East Province’s copyright model, the park in 31, and has created 28 “Hong East Province’s most valuable copyright works”.

In the year 2021, the market value of the copyright industry in the city of Hiroshima was 2,799.39 billion yuan renminbi, representing 9.91 per cent of the gross domestic product (GDP) of the city as a whole, representing a greater share of GDP in the city than 2.50 percentage points in the national copyright industry. The model of copyright has been ranked high, and the construction of copyrighted municipalities has been successful.

In fact, the rapidly shrinking market in North America is far more than a segment of medium-sized cars. As early as the end of 2020, Lincoln announced the end of the production of all cars in the United States, including MKZ and Mainland China. In the same year, with the official shutdown of five GM factories in the United States, six cars, including Cadillac CT6 (configuration | inquiry) / XTS, Buick LaCrosse and Chevrolet impala / Cruz / volt, bid farewell to the U.S. local market. Earlier, Mercedes Benz announced that it would no longer retain the Mercedes Benz C-class car production line at the Alabama factory, so as to provide more production capacity for EQ series electric vehicles. All kinds of news prove that Americans seem to have lost interest in cars.

Do Americans really dislike cars?

The above is a list of the top 10 best-selling cars in the United States in 2021, with SUVs and pickups accounting for the vast majority, while Toyota Camry and Honda Civic ranked sixth and tenth respectively. If we expand the scope to the top 25, we will also find that all the cars on the list are Japanese models such as corolla, accord, Teana and Aohu. Neither American nor European brands are found in the list. If you only compare the sales figures, you will find that more and more American car consumers are indeed “abandoning” cars. Because in 2019, cars still occupy four seats and 3 million market shares in the top 10 list of best-selling cars, and these data have almost halved after only two years.

Even Honda Accord, Toyota Camry and other models, which had been at the forefront of car sales, showed obvious signs of sales decline due to the intrusion of pickup trucks and SUV models into the market in the past two years

Even Honda Accord, Toyota Camry and other models, which had been in the forefront of car sales, showed obvious signs of sales decline due to the intrusion of pickup and SUV models into the market in the past two years. Compared with 2019 before the epidemic, the sales decline rates of Honda Accord and Toyota Camry in 2020 reached 26% and 35% respectively. As for the compact car market with higher price sensitivity, the best-selling models including Nissan sentra and Hyundai Elantra have completely disappeared from the list in 2020.

Facing the decline of cars, how do car companies face it?

Just when the Japanese are struggling to adhere to the American car market, why do many American local car companies hesitate to “break their wrists” and choose to significantly reduce or even cut off the car product line? There are undoubtedly many reasons for this. First of all, of course, it is due to the weakness of its own product power. In fact, for the products of American auto enterprises, this is not the first time to face the crisis.

The two oil crises have completely “ruined” the traditional muscle cars and full-size luxury cars in the United States. The following figure shows the 1967 Ford Mustang fastback.

The two oil crises in the 1970s completely sent the traditional American muscle cars and full-size luxury cars to the museum, and buried future hidden dangers for the Detroit three giants, once a symbol of American industrial civilization. In the 1980s-1990s, Japanese brands entered the American market on a large scale, which completely destroyed the basic plate of American cars - those American medium-sized sedans led by Crown Victoria, Chevrolet impala and Chrysler New Yorkers, with front rear drive chassis, large displacement V8 engine and six seat. Before more and more pragmatic consumers began to park the fuel-efficient and reliable Toyota Camry and Honda Accord in their garages, the traditional American car was once a symbol of the American dream and the comfortable life of the middle class.

Before more and more pragmatic consumers began to park the fuel-efficient and reliable Toyota Camry and Honda Accord in their garage, the traditional American car was once a symbol of the American dream and the comfortable life of the middle class (the picture is the publicity poster of the 1978 Chevrolet caprice).

In fact, in order to deal with the crisis, the American brands at that time could be described as “Eight Immortals crossing the sea, each showing their magic power”. Under the leadership of business wizard Lee aikoka, Chrysler actively sought change and led the development of front-end K, e, h and other vehicle platforms, which not only brought the technical level of each vehicle closer to that of competitors, but also greatly reduced the R & D cost and improved the single vehicle profit margin.

After changing jobs from Ford to Chrysler, Lee Iacocca led the development of front-end platforms such as K, e and h, and achieved commercial success.

In addition to developing new cars according to competitors, Ford also used overseas resources within the group to localize models in the European market and introduce them into the North American market. From the 1990s to the first decade of the 21st century, European style cars led by Ford Fusion and fox achieved success in the North American market. As for GM Group, it launched a number of SUV models while updating the original product line, which also maintained the basic market share. However, due to the excessive pursuit of sales volume and cost control by American brands at this stage, the original brand strength gradually decreased and lost its reputation.

As for the General Motors Group in the 1990s, it launched a number of SUV models while upgrading the original product line, which can also be regarded as maintaining the basic market share. (the picture shows the 1992 Chevrolet Tahoe)

In addition, since 2017, the sales volume of American SUV models has surpassed that of cars for the first time and increased year by year. All brands have invested more energy and R & D strength in SUV models, resulting in the embarrassment of American cars