When every morning their user wakes them up

Scrolls through a few sites

And tweets about the cringe moments in their day-to-day life

Imagine what a Ferrari in Manhattan feels like

Moving inch by inch in city traffic

Only serving the purpose of fueling an insatiable ego

Wondering if they’ll ever meet the quota

Of an influencers addiction to views and Insta likes

If computers could dream and cars could feel

They probably would long for the day

That their owner would be a developer or race car driver

Someone that would say “Let’s build together”

But in reality

They’re traded in 18 months later

For the next best thing with a shiny new screen

Only to be recycled, unused, and devalued

Because consumerism has convinced us

That we can be Michelangelo, if only we had the right brush

The truth is

The new model, the right brush, the latest PC

Will only fulfill one purpose that the previous one could not

Inflating the illusion of the consumer’s potential

Moral of the story:

Get a Ferrari, but commit to building a race track

Don’t acquire talent, just to fill a trophy case on LinkedIn

People are not sports cars, nor are they the latest Apple release

Talent acquisition can only be optimized, once talent is recognized

And given the opportunity to be in an environment where they can thrive