In the east of Nanjing, there was another major earthquake in personnel, with the second being easy. On 11 May, Gindong announced that the current company, CFO, would replace Xue as CEO and report back to Liu. For more than a decade, Xue has served in a number of positions, including in the east of Nanjing, in the CMO system, in the east retail and in the Gindong group. Previously, in April 2022, Xure was promoted as EngCEO, and now one year later, it was announced that he would retire. The new top CEO was joined in Gwk in July 2018 to assist Gwk in completing a series of acquisitions, reorganizations and market openings. She did not, however, have the experience of the company’s first line of business, after which she was an audit partner of PricewaterhouseCoopers. This has been read as a step-by-step assignment by Xue, backed by Liu. The real thoughts of Gink were not known, but since late last year, Liu was indeed active and a series of internal adjustments took place. The most stagnant of these calls for “low-price strategies” and a full-scale price war. In March 2023, the Gwkwon line was “billion subsidy”. Immediately thereafter, in April, Gindong announced the opening of a self-employed shop and a POP shop (all known as the Platform Open Plan, which refers to third-party vendors on the east of Nanjing). Liu Strong also stressed that self-employed and POP shops “who can afford low prices and give some weight to the flow”. The reason behind was speculation that, since 2022, the hard core business of Gink had declined rapidly, and that it was not ideal for the downside market, and that Liu was not satisfied with the current operations of Ginkw. However, as the larger environment changed, it might be the intention of the Gink to move back through low-cost tactics. In recent years, strong Liu has repeatedly referred to “the quality route, which has lost the trust of users over the past few years”, and has repeatedly stressed the need to return to the heart of retailing and to recapture prices. The low-price strategy of Gink has been pursued for some time now, but, in the view of some businessmen, practitioners and analysts, the core users of Gink are not in themselves price-sensitive users, and the lower prices can bring the flow, which is not necessarily established on Gindong. Since then, there has been a greater lack of motivation on the part of traders to lower prices. This is also contrary to the consistent moderation of Gink in cases where the quality and service of the product are discounted as a result of lower prices. Can Gink make a low price and trick its own life? “either the price nor the warehouse”, businessmen have shattered the past few months, internal adjustments are taking place in Nanjing and traders have followed the earthquake. Lee ice is a businessman in the home area, and her brand has a self-employed shop and a flagship shop on the east of Nanjing for more than a decade. In the case of self-employed shops, goods need to be transported first to a warehouse in the east of Nanjing and to be shipped from the east of Nanjing. Lee recounted that “we have lost less good prices in the last two months, and more than 200,000 dollars worth each month’s warehouse have been vacated, a situation that has been very rare in the past. We either increase sales or accept commodity retreats.” She also found that it was now more difficult to adopt a new commodity examination from a self-employed shop on the grounds of high prices, and that the distributor would even follow directly with her that the same commodity was priced on other platforms of suppliers and that they would be reduced. The first time, when Xanung introduced 100 billion subsidies, Lee ice noted that participation in 100 billions of subsidies required price reduction, “the system had an automatic track of prices, as long as the product was put on board, automatically followed up with other electric platforms”. As prices are too low, the ice option is not involved in billions of subsidy activities. This series of operations of the platform has led to the very collapse of Lee. Because of their self-employed shops, the platform has a 25 per cent cap on their commodities (Māori protection, which can be understood as a withholding point) and a national flat price for branding, which has reduced the rate of Māori from the camp to 8-10 per cent. This is also aimed at the moderation of the Kinkong platform, where Lee has chosen high-quality, slightly more profitable products, or has customized self-employed loans to maintain the normal functioning of the shop. “The time has come for us to price the same products as other platforms, and there is only a shortfall of money.” More than self-employed shops, the POP shop operated by Lee is also affected by the latest adjustments in Nanjing. Under the new regulations, traders are not required to pay $12,000 per year for services that are converted to a transaction fee of 0.6 per cent. This initiative is friendly for small businesses with low sales, but Lee’s ice stores are much more than 2 million per year, and if they are charged at 0.6 per cent, expenditure will be far greater than the previous 1.2 million, she has a rough estimate of at least three times the cost of services. Beyond this, the platform’s adjustment is almost good for business like Lee. “I feel that the low-priced strategy is not consistent with the Chinese- and middle-end customers, whose products are of good quality and service, and that the platform suddenly leaves us with other conditions and prices at the lowest prices for other platforms, which we certainly lose.” Lee ice revealed that she was recently in a state of prestige and that she had not continued to apply for garage for products that had been vacated by the self-employed and that she intended to look first at the way forward in Nanjing. Small and medium-sized POPs traders are also not interested in the practice of Gink. The clock was a food dealer and a POP shop was opened on the east of Nanjing, where the brand was not significant and he did not apply for a self-employed shop. This is due to the fact that the categories he operates require a certain amount of time for the preservation period, that self-employment is sacrificed at the expense of small profit spaces, that the goods must be brought into the vanguard warehouse, that the warehouses themselves are expensive, and that, if sold, they will be able to return the goods to their warehouses and, if they have expired, to spend their destruction. Moreover, even if the self-employed are able to give a certain amount of sales, it is not necessarily owned by the merchant to achieve the desired effect. The ceremonies recall a peer-to-peer sharing, a well-known beverage brand, introduced a new product of five yuan at a selling price, but was taken out on a self-contained camp in Nanjing, where the user could receive the beverages with a single yuan renminbi, where the branding of new products with high expectations was low, it was more difficult to sell elsewhere, the branding went to question the distributor, and the other side said that it was “owed to you”. This leads the brand to the view that there is no initiative on the part of business. This time, hundreds of millions of subsidies were not involved. “I am a businessman, the platform wants to compete with his peers, even if the users are lost, and I do not want to buy bills for what the platform fears. It is difficult for our businessmen to make significant changes to the platform.

The Chinese cosmetics industry is on the track of recovery.

The February Mercotics Data Tracking Report for the Caring Industry, published by UPU securities, shows that there has been a general return of cosmetics and cosmetics from various platforms in the near future. For example, GMV, a cosmetics, increased by 5 per cent in February in the east of Nanjing, with only a 6.24 per cent increase in cosmetics between January and mid-March.

According to data released by the National Statistics Office on 15 March, between January and February, the total retailing of social goods amounted to $776.7 million, an increase of 3.5 per cent. Of these, the total retail trade in cosmetics was $65.6 billion, an increase of 3.8 per cent over the same period, achieving the first positive growth since August 2022.

Obviously, the cosmetics industry has survived.

The most direct feedback on industrial recovery often comes from brands and consumers. According to data provided by the Inter-Agency Support Group, sales of the brand in January and February 2023 recorded a double-digit increase, with a positive growth posture shown by various sources on the line and below.

Nina indicated that, in order to catch up with rapid consumer recovery, the new central factory construction project of the parent company, the Beletani group, had recently been officially launched, with an annual yield of up to 5 billion.

In recent days, IBC has launched a series of well-known cosmetics branding initiatives. A question-and-answer exercise was conducted on the Mercotics White Bureau line and nearly 1,500 web-friendly responses were collected on microbo, red paper, station B, and knowledgeable platforms. The statistical results show that, with the full rolling out of social stadium, cybercauses have increased their willingness to buy, and are joying themselves as the main driving force of consumption.

Three years after the cosmetics industry has been filled with brown and hard water

Cosmetics have returned to manuscripts.

The interviewees in Jenan stated that: “After the moment, we will certainly want cosmetics, dressed in good clothes, to play.” Another interviewee from Shanghai, Littlechild, said: “A small objective this year is to continue to be commonality and to try more distinctive cosmetics in time of departure.”

However, consumer lifestyles are changing dramatically.

Chen stated that, over the past three years, he had become a habits of money, watching dozens of eyes in the home and, for the time being, not trying to buy new goods. As a result of the fact that most of her work is now performed by her home, the number of her use of cosmetics, anti-trust products is decreasing.

The cosmetics industry has experienced more unexpected changes and shifts.

After the outbreak of the epidemic in late 1900, many cosmetics companies experienced a decline in performance in the first half of 2020, capital outflows, and the market as a whole was plunged into decline. Until the epidemic stabilizes, the demand for cosmetics for social consumption rebounds in the second half of 2022.

The first of these storms is the indigenous cosmetics brand.

Home-based brand brand brands received four funding from 2020 to 2021, of which wheel C was completed in August 2021 to reach $300 million. The same is true for the branding of male audiences, with five rounds of financing completed in 2020 and 2021, with an overall value of over $400 million. The C咖, established in March 2021, completed a 100 million yuan renminbi in September 2012.

New consumer escalation trends received considerable market attention in 2018 and 2019, and domestic and foreign capital enthusiastically sought investment opportunities in cosmetics.

However, since the second half of 2021, there has been a rapid reduction in the number of financing cases for indigenous cosmetics.

Under large environmental shocks, demand for cosmetics consumption has declined significantly, and the financing of the entire indigenous cosmetics industry is more than ever. This can be summarized as follows: the lack of inputs for research and development innovation, too much reliance or replication of some rapid-potential elements, leading to a large number of cheap product replications, competitions converging over time and the sharpening of market competition.

In their interviews, the Røse team verbly stated that, on the one hand, there was a downward trend in consumption under the front line; on the other hand, new brands were broken down as rains and concentrated in low-end markets, with frequent “price wars” and reduced profitability.

Not only are national product plates, but the international cosmetics group is also faced with performance fluctuations.

The annual income of the Ya poetry Date declined by 4 per cent to $142.9 billion for the year 2020, but increased by 13 per cent and 9 per cent for the fiscal year 2021 and 2022. By the first and second quarter of 2023, performance declined by 11 per cent and 17 per cent respectively.

There are similar trajectory sites in the capital groups. Income declined by 18.8 per cent to S$920.9 million in 2020. By 2021, performance grew by 12 per cent to 10,052 million yen, and business profits increased by 178 per cent. In 2022, the growth in performance declined to 5.7 per cent, while the fall in business profits was 53.7 per cent.

The growth that has taken place since 2021 has largely benefited from the return of high-end consumption, which, owing to the lack of entry and exit, has been facilitated by the choice of consumers who have travelled abroad to purchase high-end products from domestic duty-free channels and by the loss of new maritime tax-free zones.

The upward trend in consumption has, on the one hand, contributed to the emergence of new indigenous cosmetics brands and, on the other, has allowed many consumers to begin to invest more in high-end international cosmetics brands.

But it is too high to succeed.

Like current brands, the cosmetics industry also chooses to maintain brand value through periodic pricing. The brands under the flag of international cosmetics groups have increased several times after the outbreak of the epidemic in 2020, but when the industry as a whole was further under pressure in 2022, consumers began to become increasingly sensitive to prices and to a enthusiastic decline in consumption. In addition, competition in high-end markets has increased as more local branders enter.

In interviews with individuals within a national cosmetics company, it was stated that international brands had been difficult to earn money. On the one hand, he feels the high demand of consumers for international brands and, on the one hand, he can be harassed by national product plates in youth groups. From a market marketing perspective, it is easier to talk about stories and to give consumers an impressive brand.

When the industry as a whole began its own rescue

Interestingly, when the high-endization tactics of the international cosmetics group are in cooling, indigenous brands are becoming more sophisticated in order to enhance competitiveness and integrity.

In the course of the event, the former team leader of the Ronzi bridge community, the member of the Rassemblement pour la Développement, and the member of the Rassemblement pour la Développement, carried out a “learning for the good example” programme for the junior team members, which led to the branding of the uncle of the Rebelie, where you broadcast mine-related video information and led the team to understand that “the spirit of the mine will never become obsolete”.

Subsequently, the first team members and parents of the Ronzi Bridge community worked with volunteers to carry out 3-5 mine-friendly “cleaning” kinship activities. In their activities, volunteers guide young children in the proper classification of garbage, educating them about the environment and caring for their homes. Volunteers have expressed the value of such a mine-awareness campaign, which can enhance ecological environmental awareness and make a positive contribution to the promotion of ecological civilization, the building of beautiful Nanche and the creation of civilized cities.

Upstream journalists Chen Yo

Title: U loyalty

Excluding:

From September 17 to October 3, the 2020 National Women’s Volleyball Championship will officially start in Jiangmen, Guangdong. The competition will be closed and empty. In addition to the withdrawal of the last champion Bayi women’s volleyball team due to epidemic prevention and control, the other 13 teams will fight for the championship, which is also the first national women’s volleyball tournament since the outbreak.

“Tens of thousands of yuan to buy internships in financial institutions” is a scam

At the peak of College Students’ summer internship, a third-party platform “clearly priced” was sold to the “disclosure” of internship opportunities in financial institutions, which caused an uproar in the financial circle and college students. In this regard, a number of financial institutions have issued statements denying any form of “fee push” behavior. Some people in the financial industry pointed out that the behavior of “fee pushing” is likely to be a private transaction between internal employees of financial institutions and external third-party institutions.

Internships in well-known financial institutions are the dream of many college graduates. If someone charges you 35000 yuan to recommend internship opportunities for you, will you pay? A few days ago, a microblog revealed that some third-party platforms carried out “fee push” business, which caused an uproar in the financial circle and college students. A number of financial institutions have issued official statements, saying that there is no “fee push” in any form, reminding everyone to apply through formal channels such as the official website. Many people in the financial circle also told the reporter of Beijing Youth Daily that regular financial institutions will not recruit fee interns, and the majority of students should beware of being cheated.

Break the news

Pay 50000 yuan to practice in investment banking companies

The so-called internal push is internal recommendation. When recruiting interns or regular employees, many enterprises are willing to let people inside the company recommend them. This practice can improve the recruitment efficiency, which is equivalent to adding a layer of interpersonal endorsement in addition to the normal examination and investigation. Some financial institutions also encourage internal employees to recommend talents for the company, and even reward the successful referrals. Originally, the recruitment information of these enterprises was completely open and the recruitment process was all free, but some platforms saw “business opportunities” to start the business of charging and pushing.

According to the information exposed on Weibo, some training institutions taking “financial partners” as an example are actually selling internship opportunities for financial institutions in the name of job guidance for interns, involving many financial institutions, including some well-known banks and securities companies.

Beiqing Daily reporter found that most large-scale platforms do not directly price internship opportunities, but are keen to launch expensive training packages.

In micro-blog’s “breaking the news”, a screenshot from the official account of “financial buddy” shows that the training institutions offer 4 different packages of packages, with different charging standards, including 11800 yuan for courses and training (under four lines plus two weeks). Online elite apprenticeship package (online training + 1-to-1 remote internship, recommendation letter can be provided), with a quotation of 15800 yuan. There are also exclusive packages and Xingyao packages requiring private letter inquiry, including courses and training + unlimited internships + two-year VIP + school recruitment VIP, etc.

The “Apprentice recruitment program” of “0ffer” has been carefully launched by the “Apprentice recruitment program” of Beiqing newspaper, which claims to be a private one. This project aims at job matching for resumes, targeting target positions, whether remote, on-site, formal or full-time, and all positions in investment banks, public funds and foreign investment consulting. It also claims “accidental failure, full refund” in an “atmosphere”. As for the price, it is a single post, single pricing, and the price varies. A person who has contacted the job consultant of the platform disclosed that the quotation of the platform for different companies and positions ranges from 20000 to 60000 yuan.

The reporter of Beiqing daily also found that a few platforms that mainly promote through wechat even play the push price directly on the leaflet. For example, in a third-party organization’s “fee push” standard circulated on the Internet, investment banks, consulting, accounting firms, banks, FMCG and the Internet in the financial industry are covered. The companies cited include state-owned banks, four major accounting firms, well-known securities companies, Chinese funded and foreign-funded enterprises. The internship opportunities of FMCG and Internet companies with the lowest price are 19800 yuan, while the internship opportunities of investment banking companies need up to 52800 yuan.

investigation

At least more than a dozen platforms engaged in “charging internal promotion”

According to the incomplete statistics of the reporter of Beiqing daily, there are at least more than ten third-party institutions with some fame and scale engaged in similar internal push internship charging business.

Netizens who have worked on similar platforms broke the news that these charging platforms are mainly for college students with internship and employment needs, and all provide various paid services and packages with clearly marked prices. The service content is also diverse, fully covering the full range of needs of job seekers. For example, basic training such as modifying resumes, delivering resumes, online interview skills training and career planning consulting are generally cheaper. The most attractive is the plan that can push inward and even guarantee offer. Generally, the charge is 5 digits.

These platforms will “viral” share the circle of friends, pull target customers into the group, and then send some articles and information in the group every day to attract everyone to buy services. The modification of resume is generally 100-400 yuan, and the help of professional HR (Human Resource Management) is 500-1000 yuan. Targeted internship posts are priced according to different situations. Ordinary securities companies are priced at 10000-20000 yuan. The higher the reputation, the higher the price. For example, a Chinese prefix securities company pushes a price of 45000 yuan, and those with good performance have room for retention; The internship position of the top investment bank in China is 60000 yuan, and the internship is guaranteed for 3 months.

clarify

Many financial institutions say it has nothing to do with the charging platform

After microblogging exposed the industry chaos of “fee push” internship, many financial institutions issued public statements saying they had no cooperative relationship with these platforms.

UBS group said in a statement that it has no cooperative relationship with any training unit, group or individual to internally recommend resumes, and has never edited, published or released any recruitment examination reference materials. UBS careers official website is the only official recruitment channel of the group in mainland China. Applicants who are interested in applying for UBS group apply for positions through official channels to guard against fraud. UBS Group reserves the right to investigate the legal liability of the publisher of false information.

Huatai Securities also stated, “Huatai Securities recruitment official website is the only official channel for campus recruitment resumes. Summer internship and

What is domestic? In the entry of encyclopedia, domestic goods have two explanations: one refers to industrial products produced by our country. Represents high quality and low price; Second, it represents China’s independently designed, produced and created industrial products and medium and high-level service industries.

What does the word “domestic goods” mean in the beauty industry? Is it synonymous with “low quality” and “low price” in the eyes of consumers? Or the “flat replacement” of major overseas brands? The author prefers to define domestic beauty products as products and brands that take independent innovation as the core, carry Chinese culture and convey Chinese value.

In recent years, with the rise of the wave of domestic goods, many domestic brands have established their image, relying on products and transmitted culture and ideas. Domestic brands that rely on plagiarism and rub heat also want to borrow this wave, but can it really represent domestic products? And where should some domestic products that lack the core ability of independent innovation go?

Recently, a make-up brand named cocofans, because it focuses on cheap and easy to use non stick cups, has carried out large-scale marketing for the new main force of student party consumption, and briefly “caught fire” by taking advantage of the trend of “domestic goods”. However, the great trees attract the wind. The Lip Glaze of this brand was soon found. Its appearance is very similar to that of wanghong brand “Kaleidoscope” some time ago, but the price is less than half of it. Later, there were events such as defaulting KOL promotion expenses, and experienced the change of “roller coaster” in a short time.

1、 Is it “the light of domestic goods” or a farce?

This can’t help but remind me of the plagiarism incident launched by Novo, which called itself “the light of domestic goods” last year. Novo brand calls itself “the light of domestic goods”, but what it can do almost makes domestic goods lose their face.

As shown in the figure, Novo’s product appearance is similar to that of the copied product. It can really be said to be “half brother”. Novo involves plagiarized brands, from YSL and the mystery of sea blue to romand and perfect diary. It can be said that we copied everything that can be copied and didn’t drop anything that can be rubbed. With the number one of “national parity”, it is favored by consumers.

Their prices are often more than ten times lower than the original brand, and the consumers who buy such low-cost products are often those who have too little knowledge of beauty products or poor economic conditions. According to the data of yimeicha, the majority of fans of Novo brand are aged from 6 to 24. Most of the people in this age group have not yet entered the society. They do not have a high awareness of the brand and do not have much pocket money at their disposal, but they have a demand for makeup. Only with a little knowledge did they choose to buy the products of the brand.

“People can’t judge by appearance”. Products are not covered with the same shell, but have the same composition. At such a low price, the cost must be infinitely compressed. Naturally, the product quality is not the same thing at all. Novo aims at some of its “fans” and tries to create a “poor but hard” human design, but its products have frequent problems such as insufficient grams and different sizes, and the products themselves do not meet the standard of “hard work” in marketing.

2、 Is it “red” or “empty”?

Beauty brand plagiarism events emerge one after another, which makes us wonder why they can be so unscrupulous? Is it not plagiarism to copy people’s packaging and rub people’s heat and “play the edge ball”?

Of course not. According to Article 6 of the Anti Unfair Competition Law of the people’s Republic of China, “unauthorized use of the same or similar marks of commodity names, packaging and decoration that have a certain impact on others is an act of unfair competition”, and such unauthorized use of packaging similar to others may constitute plagiarism of others’ works and violate China’s copyright law. “ Article 52 of the copyright law: whoever plagiarizes another person’s work shall, according to the circumstances, bear civil liabilities such as stopping the infringement, eliminating the influence, making an apology and compensating for losses.

Because they are judged to be illegal, they have to be sued by the plagiarists, but in contrast, the main objects of these plagiarized brands are foreign brands, involving transnational, so it is difficult to protect their own copyright. It can be seen that these plagiarism are not accidental and simple to attract attention, but premeditated and carefully planned.

But are we really helpless to copy the brand? At this time, consumers’ spontaneous market supervision behavior and market supervision departments play an important role. Consumers’ reports or regulatory intervention can also impose corresponding penalties on businesses. From this point of view, the development of domestic goods can not be so “copying the path”, otherwise it will only be headstrong and eat the consequences.

In this process, we should reflect on why these domestic brands can’t spend such thoughts of “cutting corners” and “making fast money” on building products and image? The act of choosing to copy the “shortcut” in this way can only be said to be stupid and bad. It will pit consumers and damage their reputation. It will eventually be eliminated by the market and end up in vain.

3、 Domestic goods have been on the road

The development of domestic beauty brands has a long way to go, but the journey of a thousand miles begins with a single step. Many domestic brands have been on the road.

There are precious opportunities for the rise of domestic goods.

For a long time, domestic brands always seem to be labeled with the label of “low quality”. Therefore, the beauty market of domestic products has been unable to be opened. It is supported by several classic and widely recognized brands such as Dabao and Yu Meijing. However, classic brands also lack innovation power. Domestic and foreign brands were once sought after and welcomed by consumers at home. However, with the continuous emphasis on the concept of “made in China” and the rise of “national tide”, domestic beauty products are also rejuvenated. Undoubtedly, this is a good opportunity for the development of domestic brands