Quick intro: TogetherCrew is a web3 native community management tool that simplifies the life of community managers through non-vanity metrics and AI. With our app, you can save 10 hours per week.

Stuck in a rot? Curious to learn from the best? Check out our curated videos and articles.

We will be launching more contests and quests with the goal to elevate the voices and experiences of community builders. If you like to take part, fill out this form.

There is a lot in this tiny post:

• create safe spaces

• memes as a source of feedback

• willing to experiment with new stuff, even if it feels weird and uncomfortable

• be receptive to your community

• have fun

If I’d pick a word for the last month’s effort it would be “shut up” and lovingly directed to our AI. We are excellent at detecting questions, but when users only added Telegram as their data source, our AI was eager to reply but didn’t know enough for its replies to be relevant.

We made use of what we learned during the Agentic Ethereum hackathon and added CrewAI as an operator. While I talked with some people who are specifically looking for an ai bot to engage the community, our first AI chatbot is a support bot. Within this role, project-specific information is prioritized over general knowledge. Our goal is that the AI chatbot remains quiet if it doesn’t know; no need to add more noise.

Our next improvement is to increase the quality of references we add at the bottom of an answer. Every answer ends with 3 top references. In that way, users can learn more. These references need to be top notch. That’s what we’ll focus on now.

If you like to test the ai chatbot, feel free to join this Telegram chat and ask it How can I add the ai into my telegram group? The ai chatbot also knows a bit about Polkadot, Move, Near and Moloch. Give it a try and tag me (k_bc0) if something surprises you.

Aaand we published an improvement to our reputation page by simplifying the UX. The score is not yet onchain, but you can use this to gamify learning in your community. It is not measuring activity. Posting more will not increase the score. Having more thoughtful conversations with others will.

We’ve curated +100 resources about community building, growth hacking, DAOs and more. Everything is tagged by year, speaker and topic. All videos come with a little summary. This makes it easy for you to find what you are looking for, level up your expertise and get you unstuck. And it’s all for free, available after signing up here https://www.togethercrew.com/curated-resources​.

Thanks for reading! If you enjoyed this newsletter, please share it with a friend.

Take care, touch some grass, and stay in touch.

Katerina

The TogetherCrew newsletter goes out at the start of every month. Just hit reply and tell me what you think about it. Follow us on X, in our Telegram community, or on Farcaster. Sign in to TogetherCrew to save time building your community.

Quick intro: TogetherCrew is a web3 native community management tool that simplifies the life of community managers through non-vanity metrics and AI. With our app, you can save 10 hours per week.

We will be launching more contests and quests with the goal to elevate the voices and experiences of community builders. If you like to take part, fill out this form.

KarimaDigital wrote a really deep dive on how Umoji tackled community growth without using the tried and over-relied method of airdrops. The focus was quests, but not just your typical follow, retweet and like for points quests. Quests matched the culture and Story of Umoji. And yes, you could win money. This is what Karima says on this topic:

Time vs Money: Results require significant time or money. Given our timeline constraints, Umoja chose to invest money in the community to accelerate growth. This was a tricky decision, which the hardest part of it is that if you pour money on the front end, you need to put in the quality time on the back end or you lose your audience.

Worth the read. Don’t rely on Grok to summarize it. If you are short on time, check the headings and focus on what’s relevant to you.

Onchain Cupid 𖤍👋🏾

@KarimaDigital

If you're into community building and you're looking to turn it up a notch in 2025 you need to read this.

If you're working for a product that pre-PMF, you're going to want to dive all in this.

If you're looking to see how to leverage cash rewards vs airdrop points, read it.…

Onchain Cupid 𖤍👋🏾

@KarimaDigital

x.com/i/article/1874…

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6:33 PM • Jan 1, 2025

ahhhhhhh so much. Internally we chatted if and how to sequence the announcements or just do a big dump. We decided to single out the big thing and batch the other releases: Telegram integration, Hivemind questions not private anymore, Discourse analytics, Discourse community moderation, releasing knowledge hub, reputation nft. I think that was it.

Can you guess what the big one is? If you guess correctly (tag me on any socials) I'll d drop the commemorative launch NFT into your wallet.

At the end of November we had a massive space on events, IRL and URL, in web3, with participants from our web3 events contest. A lot of wisdom was shared. To not keep you waiting too long, here’s the tldr:

• events should be fun.

• events should be easy to attend.

• events should benefit the local community.

• events should build relationships.

• events should grow people.

• events aren’t one-off time blocks, but a series of mini-events wrapped into a bigger event. Keep an eye on those mini-events and redirect the vibe if it feels off.

Speakers: Links (BCard), Gabrielle (Modular Crypto), Daveed (local community garden), Stefen (Oasisonchain), Chicago (local crypto meetups), Coop (LinksDAO), borrowlucid (Chones)

Keen to meet some of those people? Check out Oasis Onchain end of January in the Bahamas or Modular Crypto’s Carnival edition

AI -generated summary:

Thanks for reading! If you enjoyed this newsletter, please share it with a friend.

Take care, touch some grass, and stay in touch.

Katerina

The TogetherCrew newsletter goes out at the start of every month. Just hit reply and tell me what you think about it. Follow us on X, in our Telegram community, or on Farcaster. Sign in to TogetherCrew to save time building your community.

Quick intro: TogetherCrew is aweb3 native community management tool that simplifies the life of community managers through non-vanity metrics and AI. With our app, you can get save 10 hours per week.

It doesn’t matter where you are building, the lesson is always the same: know your niche! Now, how does that fit with crypto’s desire to onboard the next billion? danielmcglynn.eth makes the point that building for scale is antiquated aka the “Walmart of the digital age” (source found on kiwistand). It’s time for crypto’s mom and pop’s stores!

ok, where to start? The AI bot is out and ready to take over some of your work. It has saved me hours of work. I’m not searching anymore, just type /question and let the AI do its stuff. Aaaand I’ve tested the reputation NFT. Not the userflow in Figma, but the user flow in staging. Not everything is 100% polished, but it works. Keep an eye out on our Twitter and Telegram to hear when it’s available for all.

We're taking a break with Twitter spaces for December.

In November, we had the pleasure of talking with Dan Rodman (CoUnity) about community building. CoUnity is a community building agency helping web3 projects creating and growing sustainable communities.

Like so many of you, he emphasized shifting away from financial motivators to focus on authentic engagement. Start with simple things to build trust (e.g,. AMAs and game nights). If we keep repeating the message it will sink in that there is a place and time for financial incentives, but it's not the solution for everything.

He advocated for using community analytics to better understand audiences and tailor strategies: Get a lot of new sign-ups? Figure out from where (location) and how do they find your community. The conversation also touched on AI's growing role in community management, highlighting its potential to transform interactions.

Key Takeaways:

🔹 Find Your Community Personas: Solid community building starts with understanding who your members are and what drives them. Whether on Discord or other platforms, get to know the demographics and behaviors of your community. Don’t just rely on analytics—have one-on-one chats to really dig deep.

🔹 From Incentives to Intrinsic Motivation: We learned (again!) that too much focus on extrinsic rewards can actually detract from genuine community engagement. Instead of stacking up points or air drops, focus on cultivating members who are intrinsically motivated by the technology and community itself. This could mean fostering connections and coming up with engaging initiatives that aren’t tied to financial incentives.

🔹 Experiment and Iterate: Don't be afraid to try new engagement initiatives! From AMAs to game nights, experimenting is key. Once you see what resonates, build on those successful initiatives—creating a growth flywheel that keeps your community involved and invested.

🔹 Leverage Analytics: Tools like Cookie 3 and TogetherCrew can help you track meaningful engagement and demographics. Getting insights into how your community interacts and evolves over time is crucial. The more you know, the better decisions you can make.

Thanks for reading! If you enjoyed this newsletter, please share it with a friend.

Take care, touch some grass, and stay in touch.

Katerina

The TogetherCrew newsletter goes out at the start of every month. Just hit reply and tell me what you think about it. Visit us on X, in our Telegram community, or on Farcaster to get your community building questions answered. Sign in to TogetherCrew to save time building your community.

• Duolingo’s gamification playbook

• Updates from us

• Exclusive content: Summary of our latest Space

Felix Lee shares Duolingo’s gamification design playbook. This matters because (a) Duolingo isn’t in Web3 but is excelling in gamification, and (b) when Duolingo started, they didn’t want to charge money as their target audience was in low-income countries. It felt wrong. However, without public goods funding, they needed to adapt by showing ads and creating a premium subscription.

Felix Lee

@felixleezd

Duolingo on how to win with gamified design:

7,109

4:15 PM • Oct 24, 2024

• Our LLM-powered Q&A assistant is ready to be used in your communities. No need to add another bot—just head to community settings and activate it by selecting its data sources and choosing the channels where members can use it. More in the docs.

• We hosted a fantastic Twitter Space with Addigator (Rari, PizzaDAO) and Cryon (Talus). Check out the summary below or listen to the recording.

• Daniel is at DevCon. Reach out to him for a chat!

• We've got exciting Twitter Spaces planned for the coming months. Follow us, so you don’t miss out.

In October, we had the pleasure of talking with Addigator (Rari, PizzaDAO) and Cryon (Talus Network) about community building.

Rari is the chain for creators, embedding royalties on the node level to guarantee royalty payments. It's a secure, low-cost, decentralized Ethereum L3 blockchain powered by Arbitrum.

Talus Network is a high-throughput L1 blockchain that integrates artificial intelligence with blockchain technology to facilitate decentralized, on-chain smart agents.

Key Takeaways:

🔹 Addigator (Rari): Emphasizes the importance of community members not being solely motivated by tokens. Focus on enhancing experiences with non-tokenized elements. Organize events that encourage participation without financial incentives, reinforcing true engagement goes deeper than transactions. For inspiration, look outside Web3 (e.g., Duolingo, sports clubs).

🔹 Cryon (Talus): Stresses that fun is essential to community building. Talus hosts regular games and events to keep members engaged and foster collaboration. Encourage your community to brainstorm ideas for activities to foster involvement.

🔹 Addigator (Rari): The Rari community is a mix of members: delegators, creators, and builders. As a community manager, know your groups. Rari launched an educational campaign teaching creators about DeFi, meeting them where they are. They also have an excellent set of delegators who know how to self-organize.

🔹 Cryon (Talus): Activating members is a core challenge for community managers. Engagement is key, but you can't have an active community without knowing who your members are. Talk to them, get feedback, and use it to enhance activities. Don’t assume you know it all. Be proactive—talk and listen.

Thanks for reading! If you enjoyed this newsletter, please share it with a friend.

Take care, touch some grass, and stay in touch.

Katerina

The TogetherCrew newsletter goes out at the start of every month. Just hit reply and tell me what you think about it. Visit us on X, in our Telegram community, or on Farcaster to get your community building questions answered. Sign in to TogetherCrew to save time building your community.