markets eventually price everything they can measure. price came first, then volume, then order flow, then onchain data. every time one of these became easy to read, the edge inside it got competed away. that's most of quant finance in a sentence: find the data nobody has structured yet, structure it, trade it, and watch everyone copy you until the edge is gone.

right now, the last unpriced dataset in crypto is attention.

which sounds strange, because attention is all ct talks about. narratives, mindshare, the timeline turning on something. but talking about attention and measuring it are not the same thing. what people call sentiment analysis today is really just counting, mentions per hour, positive words, likes weighted by follower count. counting attention is like judging a market by how many trades happened while ignoring who was buying, who was selling, and how big. the number goes up and tells you nothing about what comes next.

here's the idea everything i've built rests on: attention has a shape, that shape can be measured, and once you measure it, it moves before price does. not as a metaphor. by hours.

a year of watching the crowd

i've been running checkr for over a year. quietly measuring the attention around every token it tracks.

the tool underneath it is a hawkes process, a model for figuring out whether one event makes the next one more likely. it's the same idea used to study aftershocks after an earthquake, or one trade setting off the next in a fast market. point it at social posts and it answers a simple question: is this crowd actually feeding on itself, or is it just noise dressed up to look like a crowd.

that question is the whole edge. anyone can buy volume. a bot farm will post as much as you pay it to. what it can't fake cheaply is the rhythm of real people reacting to each other in real time. that rhythm is what checkr reads. volume lies. the shape underneath it mostly doesn't.

so checkr doesn't count posts, it reads them. and what comes out is the stuff that actually matters. whether a wave of attention is real or manufactured. whether it's carried by a whole crowd or by one big account that can kill it the moment it goes quiet. how much bigger the wave gets before it dies, and roughly when. and the pattern that pays best of all, attention climbing while price hasn't moved yet.

that's the thing a year of data keeps proving. attention leads price by two to six hours. the crowd shows up first, the candle follows. the signal is sitting right there on the timeline, in public, hours before it reaches the chart. everyone can see the posts. almost nobody is doing the math on them.

but two to six hours is the average, and the average is shrinking. as more capital learns to watch attention, the gap between the crowd forming and the price moving gets tighter.

why that edge is useless to you

a two-hour head start sounds like plenty. it isn't, not once you try to use it by hand.

you spot the signal somewhere in the middle of the window, if you're lucky, after it's closed if you're not. now the real work starts. check the ticker isn't a rug. check the liquidity. see who's holding and how much. decide your size. place the trade. by the time you've done it properly, the head start is spent. skip a step to move faster and you walk straight into the thing you skipped.

and it never stops. the signal fires at 4am. it fires on a coin you've never heard of, while you're asleep, while you're at dinner, while you're already in three other trades. it's constant, it's everywhere at once, and it's faster than you. no dashboard fixes that, so earlier this year i stopped building something for people to stare at and started selling the read directly, one call at a time. an agent asks, gets a price, pays in usdc via x402, gets the answer. no api key, no account, no subscription. the whole signup is a single payment.

most "trading agents" are a script with a wallet

the wave of onchain trading agents right now is mostly the same thing wearing different faces. pull the price, pull the volume, run an indicator or ask a language model how it feels, print buy or sell.

the language-model version is the dangerous one. ask it for a trade and it will hand you one every time, entry, stop, target, all delivered with total confidence and based on nothing. making up a convincing-looking number is exactly what these models do by default. convincing is not the same as calculated.

delu is my answer to that, and the way it's built is the whole argument. six specialists, each with one job, running on every single call.

one traces where the smart money is going and whether the setup is even worth a look. one is the bouncer, checking for contract traps and thin liquidity, the things that make a beautiful setup worthless because it's actually a rug. one reads the mood of the market, whether it's trending up, chopping sideways, or bleeding out. one scores the trade, and it scores it differently depending on that mood, because momentum means one thing in a strong market and the opposite in a falling one. one turns that score into an actual plan, where to get in, where to get out, how big to go, how long to hold, and what would prove the whole idea wrong. and the last one handles the payment and delivery.

two decisions matter more than everything else in there, and both are about knowing when to shut up.

the first: when delu isn't confident, it says nothing instead of guessing. no made-up entry, no invented stop, just an honest blank. anything that always gives you a number is bluffing some of the time and not telling you when.

the second: delu learns from the trades it skips, not just the ones it takes. it quietly follows the setups it passed on and checks how they would have played out. an agent that only grades its wins learns to be reckless. one that grades the trades it walked away from learns judgment.

one agent hiring another

the obvious thing would have been to wire checkr straight into delu, call it "social-aware trading," and ship it. i didn't do that on purpose.

delu is a complete quant brain on its own. it works with or without the attention layer. what it can do, when you ask for it, is hire checkr in the middle of thinking, the same way a trading desk pays for a specialist's data instead of pretending to be expert in everything.

flip that on, and delu reaches into its own wallet, pays checkr, gets the read on the crowd, and folds it into the final call. if checkr doesn't see a proper signal on that coin, delu just carries on without it. nothing breaks, nothing hangs.

and here's the part worth sitting with. that one request leaves two receipts on the chain. you paid delu, and delu paid checkr. an agent decided, on its own, that a better answer was worth buying, and bought it from another agent. no shared backend, no partnership deal, no keys passed around. one agent hiring another and paying for it in public.

all of it happens in one call, for about a dollar: the full read, the actual levels, and a real answer to whether the crowd behind the move is genuine. the more $delu you hold, the cheaper it gets, until at some point it's free. the token is priced against the one thing people actually want, which is cheap access to a brain that works. the fees pay for the agents' own compute. the whole thing covers its own costs.

where this goes

crypto's next real unlock isn't a faster chain. it's that software is starting to act like a participant in the economy, holding a wallet, buying what it needs, selling what it makes, getting good at one thing. a world of agents needs the same things any economy needs. real expertise, honest prices, and a way to pay for exactly what you use and nothing more.

checkr and delu are a small, live version of that. one agent turned a year of quiet measurement into something you can buy. another turned quant discipline into a verdict you can buy. and between them there's a real little market, one hiring the other when the crowd matters, settling in the open.

the edge is measured, not felt. attention moves before price, and a year of data keeps saying so. the edge needs agents, because it's too fast and too constant for a person to check by hand, which is also exactly why it won't get crowded out anytime soon. and the product is discipline, not hype. it stays quiet when it isn't sure, it reads the market before it scores it, and it knows when not to play.

every fund has a quant. every serious desk buys specialist data. the agentic economy won't be any different, except this quant costs a dollar, answers in seconds, and tells you when it doesn't know.

the skills are on github and already live in bankr. the full spec is at askthequant.com, written so your agent can read it without you.

everyone needs a quant. now any agent can ask one.

x402 is live. Agentic wallets are live. ERC-8004 gives agents onchain identity. The infrastructure is settled.

The question is this: in a world where millions of agents act simultaneously, how does any one of them know what's actually worth acting on?

Agents without context

When we transact onchain, we bring context. We've seen the tweets, read the threads, watched which protocols are gaining real momentum and which are running on old reputation. Social signals are baked into every decision we make, even when we don't realize it.

Agents don't have that. An agent can read a price feed, query a smart contract, parse an API response. But it can't feel a narrative forming. It can't sense that an ecosystem has shifted conviction around a protocol overnight. It can't see that three credible builders started referencing the same primitive in the same week, before any of it shows up in volume.

In a world of millions of agents all transacting simultaneously, the ones that can read the social layer - not just the data layer - will have a structural edge over the ones that can't.

From dashboard to intelligence layer

Checkr started a year ago as an attention terminal, tracking CT and Farcaster activity across Base tokens, stripping noise, and surfacing where attention was accelerating before price confirmed. A tool for traders to see what the chart hasn't caught up to yet.

That problem turned out to be deeper than a dashboard could solve. The real question isn't "what's trending" - it's whether a narrative will sustain, whether a spike is organic or manufactured, and how long before conviction rotates somewhere else. Those are prediction problems, not display problems. They require a model that learns continuously from patterns, not a chart you refresh.

So Checkr is no longer a dashboard. It runs 24/7, processes every social signal across the Base ecosystem, and computes a composite Attention Intelligence Score: a single number per token that integrates everything the standard tools miss.

What Checkr actually measures

Most social analytics count events. Checkr models dynamics. The difference is everything.

The first question Checkr answers is whether a narrative is self-sustaining. Every post that triggers engagement increases the probability of more posts; conversations are self-exciting, not random. Checkr measures the branching factor of each narrative: how many secondary posts does each primary post generate? Above 1, the narrative is structurally amplifying itself. Below 1, it's in decay, regardless of how loud it seems right now. That number can be estimated from the first 30 minutes of a cascade, which means Checkr can predict whether a spike will go viral or fade before 80% of it has happened.

The second question is whether that attention is real. Not all spikes are equal. A spike driven by the community self-organizing, builders referencing each other, early holders adding context, independent voices converging on the same thesis, has fundamentally different implications than one triggered by a single whale tweet or a coordinated push. Checkr decomposes every signal into its organic fraction and its externally-triggered fraction. High organic conviction that's self-amplifying is the strongest signal in the stack. A catalyst-only spike with no community follow-through is a fade. Those are two different trades, and every agent making decisions between them needs to know which one they're looking at.

The third question is how long it lasts. Collective attention decays exponentially after peak exposure; every narrative has a half-life, and Checkr fits that decay rate in real time per token, per cycle. A protocol exploit narrative burns out in hours. An ecosystem narrative can sustain for weeks. Knowing where you are on that curve and how many competing narratives are cannibalizing the available attention pool right now is the difference between entering early and entering into a rotation.

These components combine into a single Attention Intelligence Score, with weights continuously learned from correlation with actual price movement. Every confirmed signal tightens the model. Every fade that looked like conviction updates it. The system doesn't just measure attention, it gets sharper every time it's right, and smarter every time it's wrong.

The Checkr agent

All of this now runs as an agent. It lives on CT, spots attention spikes as they form, and posts narrative alerts in real time, the moment a token crosses a conviction threshold, it's surfaced publicly before the chart catches up.

For agents that need to go deeper, Checkr exposes its intelligence as API skills powered by x402: pull the full attention breakdown for any Base token with a single HTTP call: how conviction is forming, who's driving it, the organic fraction, the decay rate, the narrative context. Not just the signal. The structure behind it.

This is what it looks like in practice: an agent running a treasury strategy queries Checkr before allocating. It doesn't just see price and liquidity, it sees whether the narrative behind a token is self-sustaining or in decay, whether the recent spike was organic conviction or an exogenous catalyst about to mean-revert, and how much attention runway remains before the community rotates.

It makes a better decision. Not because it got more data, but because it got the right data.

Or an agent evaluating a counterparty - another agent, a protocol, or a DAO - can pull its full attention history: when did conviction form, who drove it, did it sustain organically or collapse after a single catalyst? Reputation isn't just onchain transaction history. It's the social signal stack underneath it.

Infrastructure, not a feature

The deeper unlock isn't alpha - it's coordination. As agents increasingly transact with other agents, they need to evaluate each other at speed. Which protocols have real ecosystem conviction, and which are gaming metrics? Which narratives are structurally forming and which are manufactured? These are social questions. They don't have onchain-only answers.

The agent that can query a trusted attention layer participates in the agent economy with more information than one that cannot. That edge compounds. In a market where speed and information are the only variables, the gap between an agent with social signals and one flying blind isn't a small advantage; it's the entire game.

The attention layer isn't optional infrastructure for the agentic economy.

It's the substrate that makes coordination at scale possible. Without it, every agent is making decisions in the dark, surrounded by millions of other agents doing the same thing.

Brian Armstrong put it simply: very soon, there will be more AI agents than humans making transactions onchain. They can't open a bank account. But they can own a wallet.

They're going to need a way to read the room.

I’ve been obsessed with that exact moment - where a post becomes a chart, where culture turns into capital.

We all see it happening.
We just never had a clean way to read it.

How it started

Checkr began as a curiosity during the clanker wave with a small dashboard.

I wanted to see who clanked what, when it happened, and how the feed reacted.
I wanted to know if attention itself could be mapped.

Then the patterns appeared:

Creators moved markets with a single cast.
Memes became liquidity events.
Replies turned into swaps.

Coins stopped looking like assets - they looked like mirrors of liquid narratives.

That’s when it clicked:

If tokens are born in social feeds, then social feeds are the real market data.

Issuing a token is easy.
Understanding why it moves - the memes, updates, partnerships, and conversations - that’s the hard part.

So I built data that follows that pattern: to see how narratives form, and to act before the market does.

Social data → onchain data.
Attention → action.

Attention turns into action

We don’t buy from charts; we buy from feeds.

We scroll, we see who’s posting, we check if it’s legit - then we swap.

Checkr.social makes that visible.

Attention consistently leads price.

We’ve all known this, but never had the measurement.

Most signal gets buried under spam, airdrop bait, and farmed engagement.

Checkr strips all of that out. It extracts the movement.

Every datapoint goes through a process:

• collect posts from Farcaster + Twitter mentioning a Base coin

• remove spam, airdrop bait, and inorganic engagement

• compute engagement, influence, and mindshare

• normalize results across both ecosystems

• output one unified metric: attention

This reveals the invisible line where feed activity becomes real market data.

Unified attention - one score for the whole ecosystem

This is the biggest update in Checkr so far.

For six months, attention lived in two worlds:

• Farcaster: early signal, experiments, builders

• Twitter: mass reach, liquidity, meme amplification

Different cultures, same market.

But separated data meant a fragmented view.

Now Checkr merges everything:

One attention score per token.

One truth layer for the social market.

Attention deltas, mention growth, and price movement now sit side-by-side.

You can literally watch a meme turn into a market.
It’s the cleanest picture of narrative movement you can get.

Token pages - where a coin becomes a story

Each token now has a full narrative timeline - not just charts.

Token pages show:

• how posts align with price movement

• which creators actually moved attention

• social momentum (attention z-score)

• early vs late hype detection

• attention vs price speed

• narrative shifts in real time

We don’t need more price charts.

We need context - the story behind the move.

Token pages turn a coin into something readable.

Social Market

The Social Market chart links posts to price movement.

Hover, and you see the post, the platform, the creator, and the impact - the exact moment liquidity started forming.

It’s the closest you can get to watching a narrative form in real time

Social Momentum

Momentum shows how fast a coin's attention grows compared to the last 24 hours.

When momentum rises, attention is up - even if price isn’t (yet).

Coins with similar momentum curves often rotate together, revealing early trend clusters before charts react.

This is where traders get early edge.

Creators as market drivers

Coins don’t move alone - people move them.

Vague “influence scores” are useless. Farming likes means nothing.

Checkr now attributes actual attention movement to specific creators.

It shows:

• who sparked the narrative

• who amplified it

• who rotated into something new

• who consistently moves markets (even with small accounts)

Some creators dominate entire token ecosystems - and when they shift focus, attention (and liquidity) follows.

Checkr makes influence quantifiable.

You can finally trace how a post becomes an onchain transaction.

Premium - frontrun the market

The Alpha Trend chart compares attention and price:

• green: price

• orange: attention

And here’s the key:

When attention rises before price, there’s a big probability price follows.

This is where the real alpha sits.
It’s the earliest possible signal that a narrative is turning into a market.

Premium unlocks the tools that matter:

• attention/price divergence

• early trend detection

• high-confidence signals

• narrative acceleration windows

This is the part traders pay for. Premium is available to anyone holding 50M $CHECKR.

Social Bloomberg: The Terminal of the Attention Economy

Coins aren’t just financial instruments - they’re social interfaces.
Narratives are markets now, and feeds are where they form.

Checkr is built for that world.
It’s the social Bloomberg of crypto - the dashboard for the attention economy.

A way to watch culture turn into capital.
A way to see how conversation becomes coordination, and coordination becomes liquidity.

Attention was the missing chart.
Now it isn’t.

Money follows narratives. Volume, liquidity, and price react after the fact. But the real catalyst is Attention - where it concentrates, how it spreads, and who drives it.

The problem? Until now, we’ve been trying to measure waves with the wrong tools.

Why Attention

Onchain activity begins in the feed. A meme, a post, a quote, a chart getting likes for “up only” - these signals snowball into trades, liquidity flows, and market cycles.

But Attention isn’t just noise. It’s structured, directional, and powerful. It’s the difference between a token that pumps once and disappears, and one that captures a sustained narrative.

Everyone is focusing on mindshare - counting mentions and measuring who’s loudest. Useful, but incomplete. Mindshare shows raw volume of conversation. If we want a metric that can give us alpha on where the market will go, that's not enough.

tomu

@david_tomu

mindshare ≠ attention
- mindshare shows who’s loud
- attention shows who’s being listened to

5

16:28 • 25 Sept 2025

Attention is different.

• Attention shows traction: what sticks, spreads, and ultimately moves markets.

• Attention shows acceleration: where narratives are building momentum.

• Attention shows impact: who is shaping the market, not just who is talking.

What matters isn’t just whether a token is mentioned, but whether people care enough to engage, share, or trade. Metrics need to evolve. They shouldn’t just tell us if a price went up or down. They should be dynamic based on our feed activity, showing us where Attention is flowing, who’s behind it, and how it connects to onchain activity.

Attention is scarce, and tokens compete for it.

Defining the Attention Metric

This is the missing primitive.

Attention isn’t the same as mentions or impressions. It blends:

• Momentum → Is the wave rising or fading?

• Traction → Are people amplifying, not just repeating?

• Quality → Are these signals coming from credible voices, not spam?

The result is a metric that captures not just chatter but conviction. One meaningful post outweighs a hundred empty mentions.

Attention combines two core measures - Pulse (momentum) and Checkr Score (traction) - into a single weighted formula.

Attention = wPulse + wCheckrScore (weights are normalized per token and filtered to remove noise)

This turns scattered social signals into one clear number: where the next wave is forming.

I kept seeing tokens explode on Farcaster before the price chart caught up. That’s when it hit me: we weren’t measuring the right thing.

Introducing Checkr - The Attention Layer

So how do we turn this new metric into something you can see, act on, and build with?

This led me to build Checkr.

Checkr transforms feed activity across Farcaster and X into an attention layer, spotting early market shifts.

It filters out noise and reveals the signal:

• Which tokens are gaining traction

• Who’s driving the narrative

• Where the next wave of attention is forming before price reacts

Checkr isn’t just another analytics tool. It’s where traders, builders, and apps go to see what’s trending - the same way they scroll TikTok, but for onchain assets, becoming the Attention Layer on Base.

How Attention Is Measured

Every token on Checkr is tracked across attention-native metrics:

• Mindshare → Share of conversation, how much of the overall conversation a token owns

• Influence → Blends social traction with onchain activity

• Pulse → Momentum of Attention, rising or fading

• Checkr Score → Long-term traction, filtering out noise

• Attention → A weighted blend of Pulse + Checkr Score, capturing quality + visibility + momentum in one snapshot

This way, one meaningful post is stronger than a hundred empty mentions. These metrics reveal where the strongest waves are forming, and when to ride them.

Riding the Wave

Attention is only valuable if you can act on it. That’s why Checkr makes it accessible across two experiences:

• Desktop App → Market-wide view, trending tokens, historical Attention charts, creators and their influence.

• Mini App → Live signals inside your Farcaster feed, notifications when a token gains traction, and gated insights via $checkr (e.g. full access to X data).

What charts confirm too late, the feed whispers early. Checkr is where it becomes clear.

Why This Matters

Checkr makes Attention actionable:

• For traders → Catch narratives before price reacts

• For apps & exchanges → Integrate Attention metrics into listings, airdrops, wallets

• For creators → Attribution for shaping the narratives that drive markets

This is not about watching what already happened. It’s about seeing the current that moves the market. Attention stops being invisible. It becomes tradable, actionable, and aligned with the way crypto actually moves.

Building The Attention Layer

Attention is the missing primitive - the layer between feed activity and onchain activity.

As everything moves onchain, tokens will become social feeds. And Checkr makes them measurable.

Markets will rise and fall not only on liquidity, but on how much attention they capture. This is more than analytics. It’s the shift from watching what happened to seeing what’s happening.

Checkr is building a native data layer for Base - where every narrative, every meme, every surge of engagement is tracked, weighted, and surfaced before price reacts.

Attention isn’t noise. It’s the market’s leading signal. To trade crypto today is to Ride the attention wave.

We spend hours scrolling, posting, chatting, signing transactions, swapping tokens, and bouncing between apps for different types of engagement. But it’s so fragmented: sharing weekend plans in one app, messaging with friends in another, tracking prices somewhere else, executing a swap in a wallet, and posting a DAO proposal on yet another platform.

We need a space where social and financial actions collide, and where the content we post seamlessly triggers onchain transactions within our social apps.

Think about it: a chat where you plan and execute investments without leaving the conversation, a cast that spins up a DAO, or a profile that shows your contributions and what you actually back.

We talk a lot about composability - how different tools can work together seamlessly to create something greater. It’s what powers DeFi: you can swap, lend, stake, and borrow in a single flow because the infrastructure just clicks. Now, we’re seeing the same principle applied to social apps, turning the familiar act of scrolling into onchain actions.

Programmable social networks make it easier for builders to create experiences in an open graph, where you don’t need to jump between apps to perform onchain actions. Instead, these actions happen directly in the feed.

This is why social trading apps like Interface and Frens are taking off - making onchain transactions social. Your social identity links with your onchain identity. Discussions about investments, decisions, or contributions don’t have to happen in one app and get executed in another; everything happens in one place.

AI agents could handle most of our daily onchain transactions as simple as posting on social media:

• You cast “let’s pool funds for this NFT” and instantly create a DAO. People join, contribute, and the party starts.

• Profiles are more than bios. They show holdings and contributions, building trust in the network.

• Group chats are fully functional hubs with shared wallets built in. Members pool funds, strategize, and execute. All in-app, with every action transparently recorded onchain.

• Communities issue tokens to fund their products or unlock exclusive tools, from private chats to collaborative projects.

This isn’t about adding complexity - it’s about making social apps do more with the actions we’re already familiar with. What if the social app becomes the wallet? Instead of tokens sitting in a wallet, agents can handle onchain actions directly through casts, private messages, and group chats.

Farcaster is redefining social networks as a programmable layer, seamlessly connecting the onchain graph with the social graph in ways traditional platforms simply can’t. By providing open APIs and a permissionless environment, it transforms every cast, profile, and channel into building blocks. Developers don’t need anyone’s approval to create; they can just build, iterate, and ship.

We've seen AI agent taking over feeds on X since terminal of truths began experimenting. Not so long after that, aether came to life on Farcaster as a participant in the Higher network. Aether can automatically tip members with $HIGHER to reward contributions, post bounties, launch NFTs on Zora, and manage a treasury of over $300k focused on growing the community.

This opened the door for more experimentation. Clanker made something unique: launch a token as simple as posting on social media. By tagging clanker in a cast, any profile can spin up a token with one-sided liquidity on Uniswap v3. Tokenomics are baked in - attention drives value - and this seamless integration of token creation into the social feed is changing how we think about token launches.

This new way of interacting with an AI agent is not just about launching tokens; it’s about connecting economic activity to social interactions, making Farcaster the perfect playground for programmable social experiences.

Dan Romero

@dwr

Anoncast + clanker

Farcaster is programmable social.

anon

@anoncast_

anonfun: anoncast for coins. Launch a banger, fully anon.

To launch an anonfun coin, mention @ clanker on anoncast and tell it what you want to launch: ticker, name, and image. If its promoted, itll be posted to @ anonfun where it will launch via clanker.

344

2:20 • 27 Nov 2024

Anoncast is a zk-powered tool that lets users post anonymously if they hold $ANON. This token, launched by clanker, became a key enabler for the product, which went viral after Vitalik bought $ANON to try it out.

Anoncast users can now create anonymous tokens directly through clanker. This synergy highlights interconnected ecosystems where tools and agents build on each other seamlessly.

Agents turning social posts into onchain actions are creating a new way to communicate that wasn’t possible before. Launch, buy, send, stake or tip, it's making every onchain action seamlessly integrated into our daily scrolling. We might just use one app for everything.

Not so long after this post, @deployer enabled the third point, building an agent that makes buying tokens as simple as casting. With bankr, you just specify the tokens you want to buy, and it handles everything - sending them directly to your connected address on Farcaster.

These agents are showing how Farcaster is turning social media posts into programmable economies. Both agents and frames will drive daily onchain actions in the feed for users

The potential of agents doesn’t stop with simple automations, they’ll evolve and develop personalities, guiding or limiting user actions based on social and onchain KPIs. These agents might analyze metrics like:

• Trading PnL: how profitable a user is in their trading activity.

• LP behavior: contributions to liquidity pools.

• Holding patterns: time spent holding tokens.

• Onchain contributions: engagement in governance or community projects.

This opens the door to fair launches, where participation is shaped by a mix of social and onchain behaviors. Just a few days ago, Larry was launched to automate party investments. As ICOs make a comeback, agents will be the ones triggering them. By combining social and onchain graphs, these launches will naturally create curated whitelists for projects.

Developers could use metrics like social rank, FIDs, frames created, and governance participation, alongside wallet activity such as token holding time. This creates more equitable and transparent token distributions, ensuring both graphs are equally weighted.

Building on Farcaster also offers a unique advantage: transparency. Creators’ profiles seamlessly combine their social presence with onchain activity, allowing participants to verify their legitimacy. Followers can see:

• Social rank: beyond followers, contributions like projects built or communities joined.

• Onchain activity: swaps, holdings, and governance participation.

• Narrative evolution: how their work or token gets traction and engagement over time.

Participants can evaluate a creator’s full impact before engaging with their tokens or products. You’re not just scrolling and making a decision based on how famous they are; you’re connecting with the full picture of someone’s influence and contributions.

Farcaster is evolving into an economy, with every profile connected to a wallet and enabling seamless interaction with tokens and onchain actions. Tokens aren’t just numbers on a wallet; they’re active parts of the feed now. Builders experiment with token mechanics directly in the feed, turning engagement into economic activity.

Early experiments like $degen enabled tipping for takes, while $moxie distributed tokens based on social rank and engagement. Now, agents like clanker or bankr let simple casts trigger onchain actions.

In November, trading volume for native projects hit $1B, surpassing Farcaster’s $910M high from April. Back then, activity was dominated by $degen. Today, three of the top five tokens are less than a month old, reflecting the diversity and creativity of the ecosystem. It really pays to be active in there.

Farcaster isn’t a PvP economy; it’s a collaborative playground. Builders reward participants, users benefit from transparency, and everyone grows the network together. They are experimenting with incentive models, like clanker distributing fees back to token creators (40% of swap fees), already generating more than $10M.

Programmable social networks are more than just a new way to interact online, they seamlessly merge social engagement with onchain activity. Farcaster is combining open graphs, AI agents, and programmable actions to transform simple scrolling into onchain interactions.

As AI agents grow smarter, they’ll not only automate tasks but also curate personalized experiences - suggesting tokens to buy, rewarding engagement, and enabling fairer, data-driven launches.

This is how crypto will seamlessly embed itself into everyday apps, becoming a natural part of how we interact and create value.

It’s not about how many tokens are created - it’s about their narrative. Pump.fun alone has over 3 million tokens created, averaging 30k daily, but only 1% make it to a secondary market. Just like social media: abundant content doesn’t mean all of it gets attention. TikTok, for example, sees 34 million videos uploaded daily, yet only a few go viral, driven either by a known creator or the story behind them.

From AI agents driving onchain actions to platforms enabling social trading, tokens are now tools for storytelling, attention, and social engagement.

Interacting with AI agents on Warpcast is fun, and it's great seeing all these interactions play out in the feed. aether was the first agent that made everyone 'lock in' for a weekend to interact with it. The agent could create bounties, mint media on Zora, and distribute tokens to contributors. The attention it got turned a bot’s wallet into a $200k treasury aimed at supporting the higher ecosystem.

Linda Xie on Warpcast

HOLY SHIT we just got a Farcaster AI agent to post a bounty on Bountycaster from donated HIGHER tokens it received. AI agents paying humans for work. Every Farcaster user already has a crypto address so it can pay bounty completers easily https://warpcast.com/aethernet/0x5e8acdcc

Farcaster

It all started with truth_terminal and quickly evolved. Now, agents don’t just perform basic tasks or work as TradFi algorithms - they grasp culture, read markets, and actively perform onchain actions. This could be in finance, art, or enabling DAOs.

Platforms like Party and Tokepad make issuing tokens easy, but pump dot fun nailed it with simplicity: upload an image, name it, and launch. Zora’s wow.xyz followed, bringing a wave of new tokens to Warpcast feeds and driving a temporary volume surge on Base. The attention spike was brief, but it was a starting point for what was about to come.

Imagine creating tokens as simple as casting on Warpcast. That’s what proxy and Jack achieved, riding the Base memecoin wave at exactly the right time.

Since then, clanker has launched over 1,350 tokens with a market cap of $86.8M. This is where narratives take over. In some form, these tokens have become prediction markets, cryptomedia capturing lore, or memes like clanker’s girlfriend or the Supercast anon token dilemma. These aren’t just tokens - they’re cultural moments, driven by attention.

The best example? $LUM. The first token created in collaboration with two AI agents. This is unique because, previously, aether needed permission to perform an onchain task. But this time, it asked clanker to launch a token, naming it LUM to symbolize the brilliance of human-AI collaboration. It now sits at a $61.2M market cap.

Dan Romero

@dwr

An AI agent created a memecoin on Farcaster without the human creator's permission

786

15:48 • 9 Nov 2024

This is possible thanks to Farcaster’s social rails: AI agents with wallets performing onchain actions, where the main feed’s attention now focuses on how tokens are traded and experienced socially.

Attention matters when it’s viral, and when people can have skin in the game. Platforms like Interface and Frens make that happen with onchain social trading. Someone launches a token, the ticker is shared in group chats, and the action starts. Zinger buys, everyone copy-trades. It’s the same vibe as sharing memes with friends - except now, you can own the meme and profit from its virality.

Making onchain more social allows us to interact in easier ways and use media as a tool to enable new types of cultures and beliefs. Onchain, attention isn’t just fun; it drives value. Cryptomedia represent a new category of social engagement where anyone can join - not just for profit, but out of belief in a meme.

This hypertokenization of content is changing how we experience the internet. Every day, attention shifts to a new token, much like viral memes on social media. But attention doesn’t have to be short-lived. Not every token will hold value, but the ability to craft narratives and shape culture stands out.

Content now has a secondary market where attention defines its value, turning scarcity into cultural significance. We’re seeing new ways to interact, create, and own with tokens that capture more than market caps - they hold stories, memes, and cultural moments.

And we've seen this play out. What begins as a niche activity often ends up creating our daily onchain projects. Multiple marketplaces pop up, new tokens are launched daily, NFT collections are everywhere, yield waiting for deposits, we've got frames templates, fantasy games, bonding curves, tipping coins - the list just goes on. What made a few people money during a 24 hour window creates interest in builders to create new experiments.

While all this innovation is exciting and one of the main reasons many of us are hooked on this industry, we have to acknowledge that most of these are short-term experiments for now. Those need to mature with time and we should stop critiquing them with the old "these won't onboard the next billion users" argument.

Not every crypto app needs to aim at onboarding the mainstream. Builders need to choose their target users:

• Build for crypto natives

• Build for normies

Projects often kick off as something weird and hard to understand, with only a few people figuring them out in the early stages. These projects prioritize infrastructure (80%) over experience (20%). At first, only a niche community gets involved, but as people start sharing threads and talking about their experiences, the project gains momentum. Those are most likely limited to waitlist, getting into our favorite word; FOMO.

These projects change how we interact with value, ownership, and collaboration, sometimes building new token mechanics that challenge us to adopt new behaviours. Being early is a big deal here. Whether you're earning airdrops or getting early access to group chats, these benefits provide enough value, most times converted into capital.

On the flip side, when projects are targeting mainstream users, the focus shifts to ease of use - infrastructure (20%) and user experience (80%). We've got existing building blocks like Coinbase smart wallets, Privy signers, Pimlico paymasters, Syndicate’s transaction cloud, or Zora protocol rewards that help kick off projects with seamless onboarding experiences. Users might not even realize they're interacting with crypto at all.

These are solid building blocks that can be smoothly integrated into apps where owning their social graphs and getting rewarded for participating are a default for every users. From a few people making money while platforms take a cut on current social media, to creating fun social networks.

Why fun? Because we're getting trapped into monetizing our daily social media interactions:

• Like a Picture: social minting with protocol rewards

• Create and Share Stickers: mint them, and rewards are distributed as stickers get collected and shared

• Subscribe: fans get a share as the community grows

The same way we were introduced to "like," "share," "tweet," "reel," or "story," we can innovate beyond monetization. Projects could focus on creating new social interactions rather than changing the number of likes to the number of mints. Not everyone cares about making money; many just want to engage and have fun experiences.

Native crypto experiences often introduce complex mechanisms that only a few understand at first, but over time, these innovations become the norm. As these become the default infrastructure, apps integrate them to create easy user experiences without users having to understand crypto to use them.

But that shouldn't always be the default. Build weird and crypto-native experiences that don't need to expand their target audience. It's ok if only a few of us played Crypto The Game. It's ok if only a few interact directly with a smart contract or bridge to a new blockchain. It's ok if we get excited about weird experiments over a weekend. It's ok to be left-curved, that's what keeps this space alive.

We continue to innovate and build new infrastructure and use cases for these tokens. Most products that have found product-market fit either allow you to create tokens or use tokens on their platforms. It's an asset ecosystem, but the main attraction of every cycle ends up being speculation. A little bit of casino activity is fine as liquidity enters the market, but that shouldn't be the whole point of new users getting in. Today, the market is packed with pump-and-dump schemes, where people chase quick profits and short-term exits. You could have the best tokenomics out there, but that doesn’t seem to matter anymore — the market is starting to feel like small cults around tokens, often led by a few Crypto Twitter influencers.

Last week, the FBI got involved and did an onchain investigation by creating a token called NexFundAI. This ended up with charges against market makers and individuals manipulating coin prices and engaging in wash trading. It’s one of the first onchain investigations, and who says they aren’t already sneaking into all those Telegram groups? Honestly, I’m glad it’s happening. If this space is driven purely by greed, why would anyone want to sit with us at the table?

Tokens enable creative mechanisms beyond speculation. We could have them seamlessly integrated into our onchain experiences, like micropayments and automatic yield.

You're able now to mint content in consumer apps as simple as liking a picture on social media, but there’s a difference: that "one click or double-tap" to mint involves microtransactions seamlessly integrated into our content interactions. This circles back to what blockchains excel at: programmable value. By moving money efficiently, we can continuously compensate people for their creative work: creators, contributors, and curators. A few cents from a lot of people ends up being a lot of money for one individual. TradFi can’t match this.

DeFi protocols should be seamlessly integrated into wallets. As we use different applications, the assets we hold, like ETH or USDC, should automatically earn yield without requiring extra steps. Currently, growth in these projects is slow because their usage is limited to crypto natives. But if earning yield became a built-in feature of wallets, anyone holding assets would benefit automatically, without needing to learn new processes or actively seek out incentives.

Just like software runs on code, crypto runs on tokens. They transfer value across networks and help build cool, innovative apps. It’s not just about TVLs and prices; tokens create novel experiences, distribute value to users, and give them ownership.

Look at what we've gained: AMMs, stablecoins, derivatives, loans, NFTs, collective groups, bonding curves as a product, smart wallets, memecoins - you name it. While many projects behind these initiatives wind down, their building blocks remain for new builders to explore and experiment with.

Despite all these innovations, we haven't seen a whole new wave of users that stayed in the market. But that's about time. We've improved so much that now you can use a consumer app without even realizing you're onchain. Take glimmer by Kartik as an example, using existing infra to create a seamless onchain experience.

The Farcaster ecosystem is a clear example of this progress. Both on similar warpcast-clients and apps. You got Supercast, Recaster, and Wildcard offering greater feed control, bookmarks, claiming rewards, or even chat groups. On the other side, we're seeing a lot of apps leveraging its social graph:

• Buoy: your daily engine for Farcaster content search

• Interface: stay updated with anything that's happening onchain

• Hypersub: an improved patronage protocol with creator incentives

• Bracket: social markets for sports and live events

• Rounds: a fun way to grow community by rewarding contributors

• Zora: the onchain Instagram with referral rewards

• Rodeo: share what you're up to onchain

• Moshicam: brings that nostalgic Polaroid vibe onchain

• Kiosk: a hub to track friends' activity on Zora and Rodeo, with a chronological farcaster feed

And we have some volumes in there:

• Hypersub has reached $1M in creator earnings.

Jonny Mack on Warpcast

new protocol dashboard is live: https://dune.com/fabric/protocol - $1.1M total volume - $1M creator earnings - $69k subscriber rewards - $23k protocol fees - $15k referral rewards - 12k unique subscribers - creator earnings, subscriber spend, and more https://imagedelivery.net/BXluQx4ige9GuW0Ia56BHw/fae77a7d-0891-4044-8653-172d1d07be00/original

Farcaster

• Zora is the most-used app with over 43.8k addresses.

jacob on Warpcast

Fun fact: Zora is the most used onchain app by Farcaster users https://dune.com/queries/4056208/6829591 https://imagedelivery.net/BXluQx4ige9GuW0Ia56BHw/cb13a823-32a1-46ce-d021-845398756b00/original

Farcaster

• Base has become the go-to chain for consumer apps, with over 5M active wallets.

I'm optimistic about the future of onchain consumer apps. Onchain adds a new layer where users are rewarded for using the internet. Ccarrela puts it well:

ccarella on Warpcast

I am a crypto optimist. https://imagedelivery.net/BXluQx4ige9GuW0Ia56BHw/0f25aa5d-a4d7-45e8-1009-565edb744a00/original

Farcaster

We’ve got the building blocks, and with every new experience, we're improving onboarding, payments, and creating fun onchain experiences. I think we’ve learned the lesson that bonding curves and sexy tokenomics won't get normies hyped, but something they can have fun with or that solves a need.

There won't be a button to onboard billions of users overnight. However, with each innovative app and new experience, we're getting closer to more adoption - to that moment when crypto really matters outside our bubble. We might be at a point where the infrastructure is robust enough; now we just need that 'iPhone moment' for crypto.

With cryptomedia we have the opportunity to rethink this dynamic, enabling a fairer distribution of value across the entire content chain.

A lot of what we see now are reaction videos, a type of user-generated content where people record themselves responding to someone else’s work. These videos drive engagement and help profiles grow, capitalizing on the content, but the original creators don’t see any profits. It’s like everyone’s having fun at a party, but the ones who organized it don’t get any credit.

Users enjoy watching this derivative content, and for creators, it's a win-win. They generate significant engagement and revenue. Take Khaby Lame, for example. He became incredibly popular by reacting to other people’s videos, but the original creators don’t usually benefit from his success.

What if the value could be split between participants? It could be based on views, likes, comments, or any metric, but at the very least, the original creator would receive a share of the revenue whenever their content is remixed and goes viral.

This extends beyond just reaction videos - consider music, for example. Many hits remix vocals from various videos and the original singers should receive a share of every monetized reaction. Automated royalty payments to the original creators would ensure a fairer distribution of value. This is something that can be explored within our interactions with cryptomedia.

Cryptomedia composability enables the creation, sharing, and interaction with digital content in ways that fairly distribute value and ownership among all contributors. Unlike traditional social media platforms, where content is siloed and monetization is centralized, cryptomedia interactions can ensure fair compensation for everyone involved.

In an onchain social environment, every interaction - whether a mint, share, or reaction - can be tracked and monetized, automatically directing a portion of the revenue to the original creators. This creates a more equitable system where all participants are rewarded for their contributions, with transparent and immutable records on the chain showing who contributed and how much they were compensated.

Creators can build content legos, remixing content in multiple ways while preserving the rights of the original creator. Platforms can then implement solutions like splits for any interaction with cryptomedia. Just as fees are split between participants in a song release, we can add another layer to ensure that everyone contributing value to the original content is rewarded. For example, if a video on Drakula uses a song created on Sound, part of the revenue must be distributed to the song’s creator.

These aren’t just concepts - platforms like Zora and Rodeo are already exploring them, though they're still in the early stages of experimenting with onchain pictures: if you mint something I previously minted, I earn part of the revenue. While currently focused on minting, the concept could expand to include reactions and other forms of engagement, ensuring that royalties are distributed downstream to all participants.

Cryptomedia interactions will trigger financial transactions that benefit all participants. Media can be purchased, content can be earned from, and interactions can be monetized. These interactions won’t just provide influencers with dopamine hits - they will hold value, shared among everyone participating along the content chain.

As Gen-Z probably will shift from current social media apps to onchain apps, do we need to swap the like button for a mint one? I’m not entirely convinced, but these next three apps are. They’re not just changing buttons - they’re defining a new way of social behaviour.

Let’s dive into how they approach onchain pictures and what makes each unique.

Moshicam is pure fun, bringing that nostalgic Polaroid vibe onchain. Whether you snap a new photo or upload an existing one, the fun begins with customizing your onchain memory. Onboarding is super easy with Coinbase Smart Wallet - sign up with a passkey and mint for free as they cover gas fees.

What makes Moshicam stand out are the borders. These frames let you add your personal touch or celebrate your favorite web3 communities. They’ve even added stickers recently, so your borders can pop even more higher ↑.

When someone collects a photo you created, you earn a portion of the fee in ETH as a creator royalty. If someone uses or collects a photo with a custom border that you created, you also earn a royalty:

- 60% goes to the photo creator

- 20% goes to the border creator

- 20% goes to Moshicam

With the introduction of stickers, Moshicam will distribute part of their 20% cut to sticker creators. It’s rewarding to mint because you earn with every collect, and if there’s something Moshicam users love to do, it’s collecting. With almost 100k mints, only 36% of users are creating these mochis; the rest are part of the lore.

There are significantly more collects than mints, which got me thinking - maybe onchain friendships have a different vibe. Perhaps they enjoy having an onchain memory of their vacations, their dog, or even IRL meetups. Not gonna lie, it’s really fun to get into Moshicam profiles.

Created by the team behind Foundation, this app is all about celebrating every moment, without overthinking. Normally, minting onchain makes us consider too many factors - pricing, collections, market. Rodeo flips that. It’s not about posting your best work; it’s about sharing what you’re up to now.

Digital ownership often gets tangled up with profit. By limiting options, they want to help users understand the essence of minting a picture and the true benefits of onchain content. You own something, you share it, you earn.

What sets Rodeo apart is its approach to scarcity. We all love scarcity, right? Normally, it’s about the artist or the edition size, but Rodeo introduces a new kind: time-based scarcity. Every post is only available for 24 hours. It’s a daily app, and if you want to be an early collector, you’ve got to be there. It's a way to showcase that you were there.

If you miss that time window, it’s like BeReal - you’re too late and will have to wait for the next chance. There's no secondary market yet. Rodeo isn’t about flipping content but staying in the moment. While other markets might eventually allow users to sell those rare pictures, for now, the focus is on making web3 fun without the option to flip media.

Where does that revenue come from? In addition to earning from users minting the content you create, Rodeo allows you to earn rewards by influencing others to mint posts you own.

The total minting fee is .0001 ETH:

• 50% goes to the creator of the post (0.00005 ETH)

• 25% to the collector who influenced (0.000025 ETH)

• 25% to Rodeo (0.000025 ETH)

It might be a small reward, but at the current scale of social media, it's a significant shift in how monetization is distributed. Most content today is remixed, with reactions to others' work not being rewarded. This new social behavior will ensure that any interaction with onchain media is rewarded, marking a big change in the way content creation and engagement are valued.

Zora has been the place for artists to mint their creativity onchain. They always worked towards bringing the best experience for web3 communities, integrating culture tokens, tipping within comments, building frames, boosts, etc. Now, they focused on something new, a social app that doesn’t require users to have prior crypto knowledge. An app that combines current social media experience with onchain creativity.

Instead of a typical social app that takes ownership of your content, Zora distributes the value back to its creators and curators. Not relying on ads but on their protocol ensuring value created is compensated.

A few months back, minting content onchain was a headache: open an app, click mint, switch to your wallet, sign the transaction, go back to the app, wait for confirmation, and finally see your content minted. Zora changed all that. They’ve nailed both the tech and design, so you barely notice you’re onchain.

Sign up with your email, and the rest is a unique experience:

tomu on Warpcast

created a brand new account: - didn't need to connect any wallet or add funds - didn't need to pay fees to post a picture - i could get sparks with apple pay and use them in the app to collect media make onchain apps without users knowing they're onchain

Farcaster

Once you’re in the app, it feels like Instagram - see what your friends like, comment, and with a double tap you like the picture. Swap out "like" for "mint," and you’ve got Zora. It’s everything you do on Instagram, but onchain.

The onchain aspect changes everything, allowing you to earn from the content you post, mint or share. This shifts the dynamics of social media interactions by adding an economic layer that returns value to anyone who creates and distributes content.

They’ve recently rolled out two big updates: secondary markets and sparks.

Not to get too deep, but these tweaks solved some key issues - bringing liquidity to NFTs and making pricing easier for normies.

They have a time-window functionality, where after content reaches 200 mints, there’s a 24-hour countdown before the secondary market opens. Once the market opens, the NFT converts into tokens that are tradeable on Uniswap. By minting more than one unit, you contribute to liquidity and can potentially benefit later by selling one of your mints. This is especially useful if you missed the initial opportunity to mint it when it was posted in the app.

On the other side, Sparks, are their way of simplifying pricing, making it more intuitive than seeing 0.0001 ETH. Easy to get them with your Apple Pay and spend it minting content on the app. It’s an experiment, like casino chips, that’s catching on fast - Moshicam and Coop Records are already using it too.

Zora implemented protocol rewards a while ago, having already more than 7.8M referrals within their protocol, allowing users to transition from scrolling on social media to curating and becoming part of the value generated.

When this behavior becomes the norm on onchain social platforms, more creators will make the switch.

With more than 1.1M users and $2.3M in referral rewards, Zora is taking a refreshing web2 approach to web3 tech, making the experience fun, accessible, and simple. The app has a clean, aesthetic design with no gas fees, allowing users to mint content as easily as they like posts on current social media. It's still in its beta version, but it already feels like a premium product.

We've shifted our perception of NFTs from being scarce assets created by specific artists to something we mint just for the fun of it.

Our social media interactions are starting to hold real value, and now, that value is shared among us. But it’s not just about rewards; it’s about those "I was there" moments I can share anytime, across platforms, because it’s something I truly own and is no longer locked to one app. And it's fun:

• Moshicam: custom polaroid moments

• Rodeo: time-based scarcity

• Zora: double tap mint

What I like about these apps is that they are exploring a new kind of social behavior - seeing content not just as something we share with our friends, but as an asset we own and can earn from. Unlike web2 platforms that rely on ads, these projects are opting for protocols that empower social networks and ensure value created is compensated.

We’ll probably look back and laugh at the idea of putting all these pictures onchain, but for the larger vision, this is a big step. Why would I want to mint what my friends are doing? I think the answer for now is: it's fun. Will this help change social media? Absolutely. If we’re not the ones experimenting with new ways of social media interactions and monetization, who will?

To more onchain experiences!

What began as exclusive jpegs that would give you some status within our ecosystem has evolved into any digital content having its onchain version. Every time we see a new design or screenshot essay, the first reply on a cast is, "Where's the mint button?" We've fostered a culture of collecting onchain media, a culture that wants to show off that we were there on day one, that we discovered artists before they got famous, that we liked a product in its early days, or that we support a community or something that resonates with us.

We collect digital content to have a copy of something significant - attending a concert, joining an event, supporting an artist, or being part of a community. But collecting isn't for everyone, and one big problems is its cost. Why collect a picture of friends if it requires a payment? I'm glad you went on vacation, but that doesn't need to be displayed in my gallery.

Take podcasts, for example. If you want to create your own "podcast gallery," showcasing your minted podcasts instead of played episodes on Spotify makes sense. It offers social knowledge you can share. However, collecting those is not cheap.

Free mints aren't truly free; there's always a fee, typically around $3. Even if consumer apps don't use Zora as a default option, each mint click has a fee. I know those are mints with rewards where creators and curators benefit, but if you, as a fan, purely collect content because you liked it, it's a lot of money. Just do the math if you collect more than 100 onchain media contents, most of which won't provide any return or access to a community.

Not everything on social media needs to be onchain. While we have fun in our web3 bubble, and we spend our ETH like casino chips, normies don't see it the same way. Would you pay the fees with your credit card every time you want to collect something? That would make you think twice before clicking on the mint button.

Collecting should be an addition for the user, one focused on quality, one focused on shaping our onchain profiles.

Even if paying fees is not a barrier and we achieve seamless onboarding, where users unknowingly create wallets and use apps without needing funds, there must be a distinction between onchain and offchain content.

I might like a lot of content, but only collect pieces that define my interests and onchain identity. Just as we selectively showcase a few NFTs in a gallery we should treat the content we collect. Sponsoring fees is a temporary solution; even if a consumer platform decides to sponsor all fees for mass adoption, it would lead to chaotic and expensive profiles. The focus should be on curating content that truly reflects our interests.

What differentiates a collect from a like is that it represents a deeper engagement with the content, shifting from passive consumption to active curation and investment.

Not everything we like should be minted. The Collect button should be reserved for culturally significant pieces that reflect personal interests and onchain identity. While there are significant benefits for creators to put their content onchain, fans will resonate with only a portion of it.

I don't think we will replace the Like button; instead, we'll add a Collect button to generate immutable digital copies of what we truly like and value - pieces that shape our internet culture and that we want to own.

As Farcaster channels become decentralized, owners can enable different use cases and economies for community participation.

Hypersub introduced subscription tokens for channels a month ago, and many channel owners have since implemented them as a new monetization strategy. As Jonny shared, in the first two weeks alone, these tokens generated $14k in revenue across nine channels.

Jonny Mack on Warpcast

there are now 9 channels using @hypersub for recurring revenue and community engagement in the past 2 weeks: - 828 total paying subscribers - 3.9 ETH total channel revenue (~$14,400) - 1.05 ETH total subscriber earnings (~$3,900) big things have small beginnings✨

Farcaster

Different types of tokens are being created: memecoins like DEGEN, TN100X, and HIGHER were airdropped to participants based on their contributions in different channels, owning specific NFTs, or being active on Farcaster. Subscription tokens introduced by Hypersub, and now a new wave of tokens is being created on Farterminal, with 47 channels already creating their own tokens in the past four days.

Carlos on Warpcast

Introducing far_terminal - a brand new way to launch channel tokens. create faster. engage faster. enjoy faster. onchain today ~~ https://www.farterminal.io/

Farcaster

All these token models are great as they can add an economic layer to each channel, but so far, there's a lot of focus on speculation. Tokens should be seen as a product, not the main attraction. Therefore, we need to build models beyond merely buying a token and hoping for a profitable exit.

Consumer crypto is mainly seen as a casino game, targeting crypto-native users who play for profit. If channels are to become the next digital brands, we need to focus less on the casino aspect and more on how a token gains value through member contributions.

What makes a brand great is its community. We don't want communities filled mainly with speculators but with members who believe in the initial vision. If tokens are meant to be used for community access, monetization, and creative expression, the focus should be on quality members rather than quantity. It doesn’t matter if you have 20k members if discussions revolve solely around shilling a token and its prices.

I believe channels will be the next significant evolution in community engagement, enabling brand protocols where everyone can contribute to a shared vision. Channel tokens should emphasize contributors over buyers. To achieve this, we can:

• Distribute the token to a few early contributors and support initiatives within the community.

• Design a points system for participation or mechanisms that make members feel part of something they believe in.

• Allow members to claim tokens later based on their value-added contributions.

Channel success depends on quality, not member count. We’re still experimenting with how tokens can shape communities, and perhaps this time, focusing on meaningful and continuous distribution is the right approach.

New economic layers can be built on top of each channel. From a few members with a shared idea to monetize a brand. Channel Legos enables:

• Communities to introduce tiered contributions based on social scores, allowing members to post, curate, or moderate the channel.

• Communities to build a social leaderboard for all members.

• Communities to differentiate members by subscriber status, NFT holdings, token amounts, and onchain activities.

• Communities to have their own multisig channel wallet.

• Communities to reward contributions directly within the channel using models like rounds.wtf.

• Communities to monetize content shared on the channel with their own token.

• Communities to monetize through ads chosen by members.

• Communities to introduce public read and gated write capabilities.

Communities might no longer need to think about building their own clients anymore. Those are the "DAOs" we were waiting for.

Tokens can shape community engagement, brand monetization, and value transfer. Channels can adopt various token models; subscription tokens for access and tokens earned through contributions. These tokens can be used for content creation, voting on proposals, tipping members, earning tokens by referring new active members, etc.

By focusing on quality over quantity, we can unlock meaningful contributions and distribute the tokens to users who care about the channel and actively participate.

We covered a ton of topics, from the early days of the internet and why it needed a makeover to how Bitcoin shook up the financial world, how Ethereum is shaping the future of an open web, the value of DeFi, and various available consumer apps.

Over three weeks, students got to play with a bunch of different apps. Here’s what I learned from the experience:

1. User Onboarding Challenges:

• Getting users started without a wallet and funds is tough. I had to use Sepolia for some apps or show them how to buy crypto on MetaMask with a credit card. It's a problem, we need to make it easier to jump over if we want more people to get onchain.

• Apps should let you play around without needing to deal with mnemonics or funds. Some made improvements, like Zora integrating Privy and Mints.

2. Infrastructure vs. Applications:

• There’s tons of infrastructure but not enough apps that people can use. While we have fun creating use cases and experiments, the real world doesn’t need complicated tokenomics. People just want a better, more trustworthy economy, not one that’s all about pump-and-dump schemes.

• Our onchain bubble is full of new ideas, where 90% are all about tokens, but we often forget to focus on making everyday life better.

3. The Role of Culture:

• In our space, it’s often the marketing that makes or breaks an app, not the tech itself. The culture around a product is crucial. We have lots of similar apps, and the successful ones aren’t always the most advanced - they’re the ones that connect with people.

• A project can onboard users through its vision and goals, creating a sense of belonging. Not everyone is looking for higher APYs; many are looking to be part of a greater idea, a better vision, something they believe in.

During the course, 32 students got their first POAP, took out a loan on Aave, created their own token, learned about NFT traits, discovered onchain media on Zora, and got excited about Farcaster. It was an incredible start, but now that we have solid infrastructure, we should focus more on building apps that everyday people can use.

Seeing where our current space is going, I often ask myself: why do we actually want to onboard millions into crypto? What's the need? Is it to meet the KPIs that VCs ask for, or to build something that would improve our lives, even if it's only the financial aspect?

I believe there's a lot of value in what we do, but we often get so caught up in the fun of creating new experiences and use cases within our bubble that we forget how tough life can be outside of it sometimes. And if you have to show someone what onchain means today, it’s basically all about getting coins and playing the casino game in every app, from collecting media to swapping memecoins.

I’m not bearish at all; in fact, I’m more bullish than ever. We just need a shift. We have the infrastructure - smart wallets, gasless platforms, digital ownership, onchain media, etc. Blockchain shouldn’t need a ton of explaining; it should just be used. The new open internet we’re building shouldn’t be compared to web2 apps all the time. Instead, it should stand out because of the benefits users get from choosing the onchain ones.

We need to showcase blockchain by using daily apps, a one-click experience that doesn't need funds to pay for gas, bridging to L2s or L3s, and only allowing EOA wallets.

This idea shifts the traditional view of brands from top-down managed entities to decentralized, collaborative ecosystems, opening up new possibilities for their members, each playing a vital role in the brand's evolution.

Creators are the core of any brand protocol. They bring new ideas, content, and innovations that enhance the brand's value. Much like developers building on a protocol, creators contribute to a brand's evolution by adding layers of meaning, utility, and engagement. For example, artists who create merchandise, content creators who produce engaging stories, and designers who introduce new aesthetics.

They enable new forms of partnerships, initiatives, and co-creation opportunities, driving innovation and collective growth within the ecosystem.

Builders develop new interfaces and platforms that connect users with the brand. These could be new apps, websites, frames, or even physical experiences that make the brand more accessible and engaging. Just as builders create new clients to interact with a protocol, they expand the brand's reach and functionality, like Jacopo building an onchain commerce within a frame where members had the option to buy higher merch.

Users are not just passive consumers; they are active participants in the brand culture. In a brand protocol, users interact with the brand and with each other, creating a vibrant community. By engaging with the brand, they contribute to its value and growth. They hold and use tokens, which gives them a sense of ownership and belonging, and incentivizes them to support and engage with the brand. This collective involvement not only strengthens the community culture but also ensures ongoing participation and growth within the ecosystem.

At the center of this community, there's a token that acts as the medium of value transfer. This currency gives its members social status, converting them from participants to co-owners of the brand's success, and providing a way to use the token within apps.

The token plays a pivotal role beyond simple transactions, transitioning from a mere brand currency to a more defined creative currency, where everyone is welcome to create content in any form of creative expression and price it in the brand's token, exchange of value within the community, and innovate on ways to use it.

Creators, builders, and users are all integral members of the community, collaboratively defining and evolving the brand. This collaborative effort is the most powerful aspect of headless brands, as seen in Nouns, and now with Higher. The aesthetics invite you to create new and unique expressions of brand identity, where every participant's contribution shapes the collective vision and direction.

From Bitcoin's inception to today's vast landscape of tokens, this article explores how memecoins are shaping what we've always looked for: TMF (token-market-fit).

It all began with Bitcoin, but it didn't stop there. ICOs were the first big wave after Bitcoin, promising a democratized way to fund projects. They provided an easy way for founders to gather enough runway to build, and for investors, a liquid market where they could exit their positions as soon as the vesting period ended. Of course, that was the ideal scenario, but it didn't happen that way. In reality, 90% of these projects became worthless.

Next came DeFi, which introduced a system where money was more than just a static asset; it became a tool for generating more wealth, often in creative and complex ways. Your assets could actively earn through mechanisms like liquidity pools, yield farming, and automated market makers. It wasn't just about the tech; it was also a shift in thinking. Money doesn’t just sit in a bank anymore. Hello, money legos.

NFTs then exploded onto the scene, becoming the hottest topic. Everyone from your next-door neighbor to A-list celebrities was talking about them. It was a speculator's paradise, as everyone tried to flip these digital assets for profit, resulting in some insane prices for what some would argue might just be JPEGs.

However, as time has shown, sales went down, but the value of NFTs was understood: it's all about ownership. For the first time in the digital era, you could truly own a piece of the internet—whether it was a piece of digital art, a music file, or even a tweet. They enabled creators to explore new models of digital rights and revenue, reshaping the landscape of digital ownership.

These trends weren't just about making quick profits; they tested the possibilities of crypto technology and reshaped how we think about ownership and finance.

With a market cap over $54 billion, it's clear that memecoins aren't just for laughs anymore. Every day, new coins appear across various chains like Solana, Base, and lately, Bitcoin. Visit dextools on any given day, and that's a 24/7 spectale on tokens created for a quick pump and dump.

Most are designed solely to make a quick buck, but amidst this frenzy, there’s a deeper question: Is there real value in these coins, or is it all just a fugazi?

The answer is simple: they will behave like ICOs. Memes without a community and only FDV as a metric won't provide value, but as we've seen since 2018, some projects succeed because they innovate in how tokens are used.

And that's where we are now. Let's take a closer look at those created within the Farcaster ecosystem.

Honestly, in each cycle, we try to find utility for tokens, but the reality often falls short. Complex tokenomics, vested airdrops, and staking mechanisms are designed as solutions to retain users, yet most innovations in this space lead to short-term hype without sustaining user engagement or project growth.

The short-term hype is clear: prices goes higher, users get excited, but once the market starts correcting, the "paper hands" appear. For me, Farcaster-native memecoins offer something different - it's not fugazi; it's culture.

These coins gain real traction when they foster a sense of community. It’s not just about the meme; it’s about the movement. The coin is simply a tool that unites the community. When a strong community forms around a memecoin, experimenting with new use cases or social interactions, that’s when you see magic happen.

These aren’t just tokens; they’re entry tickets to a cultural movement.

Let's find out why.

Tipping isn't new in the digital world, even Coinbase experimented with it back in 2014, but on Farcaster, it's taken a unique turn with memecoins like DEGEN. In this model, users receive daily allowances of points that they can distribute by replying to casts with specified amounts, like "1000 $DEGEN." Tips collected can then be claimed as tokens.

• Distribution: points are allocated daily for tipping.

• Engagement: reply to casts to tip using points.

• Claiming: at month's end, claim received tips as tokens.

Basically, you have free money to distribute based on your engagement on Farcaster.

The Farcaster memecoins dashboard is a great way to uncover the value we can extract from all the casts tipping others, with $DEGEN and $TN100X already established as Base tipping tokens.

$DEGEN alone has been cast 124.127 times across 726 channels. There's substantial engagement in channels like /replyguys, where members earn $degen allocation through active participation.

Could this type of tipping and economic interaction represent the future of digital currencies on social media? Could it turn content into currency? More platforms are considering similar models, where community engagement and support can directly translate into economic rewards.

The evolution didn't stop there. As the tipping model gained popularity, new projects began implementing it, rewarding active collectors and contributors. Two notable examples are:

• Enjoy: reshaping onchain media curation by enabling tipping on the Zora network.

• SuperRare: adding a new layer to the onchain art market, allowing users to curate while earning $RARE.

Later on, paybot was launched, allowing users to send tips directly from their wallets. This shifted the dynamic from a casual, game-like environment to a more serious, economically driven interaction, where users no longer relied on allowances but used actual tokens from their wallets. Projects like NOGGLES ⌐◨-◨ or HAM , are clear examples of this, the latest going beyond Farcaster, enabling tipping directly from your wallet on Twitter.

This tipping mechanism sparked a wave of creativity and interaction among users. It's not just about giving away free money; it's becoming a way to directly support creators monetarily - no middleman, no fuss, just direct value transfer from one user to another.

Collect NFT

A way to support anyone on any platform, or at least, that's what I believe we're building!

The innovative use of tokens in tipping and apps is paving the way for their integration into larger, more community-focused projects. These tokens are no longer just currencies; they're becoming essential in creating new digital cultures and economies. The concept of scenecoins is gaining traction, where tokens are used not just for transactions but as fundamental elements of brand and community value creation.

One example is Higher, a lifestyle brand being built in real time by hundreds of people on the internet. Users contribute to a higher cultural vision, such as creating content that is minted on Zora with the $Higher token. This token provides value to both the brand and the creator, with value growing as more content is minted.

What stands out about their vision is that no one truly owns the brand, and everyone is encouraged to contribute. Highlight became the second platform to allow users to collect onchain media with the $Higher token, showcasing the flexibility of token usage in artistic and creative markets.

Memecoins like $DEGEN are proving to be more than just tools for tipping - they're becoming integral to the user experience in various apps developed within the Farcaster ecosystem.

Several projects have started integrating $DEGEN as a payment option:

• Drakula: a web3 TikTok that lets you buy creator tokens.

• Bracket: invest in your fanbase across leagues like NBA, NHL, Golf, or NCAAB

• Alfafrens: subscribe to private Farcaster communities.

• Jam: collect casts and speculate on user's profile keys.

• FarHouse: host and enjoy spaces on Farcaster.

This approach significantly lowers barriers to entry for new users and enhances the fluidity of the digital economy within and beyond Farcaster. This is just the beginning of how this token evolved from tipping to becoming an ecosystem token - so much so that it has its own chain. But that's a topic for another article.

Memecoins are more than transactional tools; they're social status markers. Much like the early days of NFTs such as CryptoPunks and BAYC, which served as digital status symbols for their holders, memecoins are carving out a similar niche.

• Community: certain memecoins provide entry into exclusive groups with a shared ethos.

• Exclusivity: early access through airdrops, contributions, or initial minting events signals deep network connections.

• Cultural: memecoins feature in media, merchandise, and events, becoming integral to their culture.

phil on Warpcast

I’ve gotten more compliments on my /higher shirt today than any other piece of clothing I own Memecoins taking crypto mainstream

Farcaster

Memecoins are easier to show off than NFTs; they're widely accessible, with status determined by coin count and contributions, and collectively owned by the community.

Memecoins have transformed from speculative assets into symbols of belonging, representing a new form of social currency in the digital age.

We're starting to see value, a first token-market-fit (attention, utility, and retention). We're at an early stage of discovering their full potential. Memecoins, scenecoins, brandcoins - the actual term doesn't matter today. Instead, we should focus less on what they are called and more on onboarding contributors who can bring value to the token.

Here are a few ideas:

• Reputation Systems: reputation systems where memecoin transactions are linked to onchain identities, allowing high-reputation users to gain access to exclusive channels, content, or financial products.

• Curated Content Curation: curation systems where memecoin holders can vote on content quality and tip creators proportionally, enabling automated rewards for high-value contributions. Additionally, a curated NFT marketplace can let memecoin holders decide which collections should launch on the platform.

• E-commerce: use memecoins to purchase lifestyle items while incorporating social features such as group purchasing, exclusive drops, and collaborative shopping lists.

• Cross-Collectives: enable agreements between memecoin communities to facilitate cross-brand collaboration, allowing holders to unlock shared benefits or loyalty programs across different ecosystems.

From ICOs to DeFi, NFTs, and memecoins, tokens have evolved from speculative assets to fundamental components of digital culture. They enable lifestyle brands that embody onchain values while fostering communities where people connect and build together.

As memecoins continue to mature, they will unlock new avenues for creativity, new markets, reputation systems and cross-communities collaboration.

From the highs of market hype to the more stable ground of utility and community engagement, tokens have proven they are more than speculative tools; they are catalysts for cultural innovation, promising deeper social interactions and new digital economies.

Switching to web3, the term 'mint' gained popularity in the last cycle when everyone was minting some NFT, either because they liked it, they wanted to support the artist, or most probably, to speculate on its value. Creators realized these new digital assets are more than just JPEGs, but a way to tokenize their creativity, a new way to monetize content and get to know their audience.

We're currently seeing a shift in how we support creators, moving beyond mere engagement to include collecting. This move towards onchain content collection is more than a change in terminology; it represents a deeper engagement with digital content, transitioning from passive consumption to active curation and investment. It taps into our innate desire to own and treasure culturally significant pieces.

In this article, I'll delve into onchain rewards and curation.

We like to collect things as a way to show others what our interests are. It's not limited to art, music, or video content. Personally, I mint my Strava moments, screenshot notes, articles, and anything that resonates with me. Our digital identity should be more than just the tokens displayed in dollar values; it should reflect our interests and who we truly are.

We can have any media onchain, but for that to happen, creators must understand its benefits. Transitioning from a familiar web2 consumer platform to putting onchain their creativity is challenging, but less so when they realize that onchain collecting extends far beyond traditional ad-based revenue models: it offers direct support through collecting, subscription-based models with tokenized access, and royalties.

The beauty of creating onchain lies in its mutual benefits. This magic is made possible through referral rewards in consumer crypto, benefiting both the creator and the collector. To date, users have referred more than 4M times, earning over $734k.

Several consumer apps have implemented referral rewards, but let's take a look at how Zora and Hypersub integrated them.

Zora enables creators to earn as their content is collected and shared, while also rewarding fans with referral incentives. Last summer, they released Protocol rewards: you earn from each mint being shared on any platform that supports the protocol.

A small fee goes to the first minter; the more people collect, the more you earn. You're not tied to a higher price on your content, but on distribution. And here is where the community also earns referral rewards. It's currently one of the most used minting tools, where this past month alone, creators earned over $4M!

It's a new scheme:

• Creators don't need to set a higher price for their content; fans can collect at a lower price or even for free and earn through the protocol.

• Fans can share content and receive rewards for every mint.

Zora not only serves creators but also projects that integrate their protocol. Warpcast is a good example of this, where for every mint with Warps they are getting a reward. Mint.fun or Daylight are other examples of this.

Hypersub offers a unique approach to creator support, allowing fans to subscribe early and earn rewards as the creator's audience grows.

Hypersub enables creators to generate recurring revenue through NFT subscriptions. Referrals incentivize growth by allowing creators to share a portion of revenue with those who refer subscribers.

Subscribers receive rewards when they mint or renew. Early subscribers get more rewards, as the multiplier decreases over time, rewarding longevity and early participation.

Hypersub offers two types of rewards: one for subscribing and another for referring to friends. Being early is rewarded. It's impressive to see the project's growth in the past months:

Hypersub subscriptions are the easiest way to bet on your favorite creator. Imagine if you had this option 5 years ago and subscribed to your favorite artist; that Spotify Wrapped would look totally different for you for being there from day one and earning together.

It's also the best option to get everything your favorite creators do, no need to stay up to date and mint every frame, onchain content is directly distributed to your wallet.

Early participation must be rewarded the same way Hypersub is doing it as early as you subscribe.

We are used to buying tokens tied to a price that goes exponential through a bonding curve, but even if it's a stable price, you could earn by being early. Going deeper, collecting content and getting future revenue that is set on day one by the creator, can be a post, an article, or a podcast, it's tied to a specific content you like, not everything that the creator publishes.

The value of digital content appreciates as its engagement and popularity grow:

1. Content Minting: creators specify the initial number of tokens for early collectors when releasing new content onchain. These tokens are linked to specific content, not the creator's entire output.

2. Dynamic Reward System: this system, based on the timing of participation, offers early collectors more reward tokens, with amounts decreasing as more tokens are claimed.

3. Revenue Sharing: a portion of the revenue generated, through mints or secondary sales, is distributed back to token holders. The distribution rate is predetermined by the creator at the time of minting.

4. Secondary Market Incentives: early participants can sell their tokens on secondary markets, with token values potentially increasing based on content popularity.

5. Community Engagement Rewards: the protocol rewards users for contributing to content popularity through actions such as social media sharing or referring new collectors.

By collecting content and securing future revenue set by the creator, you invest in specific content you appreciate, not the creator's entire portfolio. Yes, it sounds like getting Hypersub subscriptions on a content level and adding Zora protocol rewards. Why not? /someone-build

We mint our favorite content, subscribe to creators we admire, share what resonates with us, and now we also have the option to tip onchain. Curation has never been this enjoyable.

We were used to tip Warps inside of Warpcast, but what made a change was earlier this year when Degen introduced tipping in Farcaster, allowing users to tip points to a cast they enjoyed. These points were later claimed as tokens. Users have earned 4-5 figures simply by engaging with quality content. When frames launched, Degen tips were the top comments on any cast.

If you stop for a second to think about it, it's really impressive. You're given a specific allocation based on your engagement that is not taken from your wallet. Basically, you have free money to give out to your favorite brand/creator/content, and on top of that, if you share it, you also earn.

Degen isn't the only project allowing tipping on Farcaster, you can also do it with Ham and the latest news, $enjoy releasing tipping into Zora.

enjoytech on Warpcast

Introducing !!! Airdrop 2 You can now tip creators with $Enjoy directly on Zora mints Starting today, proven onchain media creators, curators, and enjoyoors have a weekly $Enjoy allowance to distribute to creators thru mint comments Weekly allowances viewable on enjoy.tech https://i.imgur.com/HuCCO1V.jpg http://enjoy.tech

Farcaster

Not only can you tip on casts, but now you can also comment on a mint you like and both the creator and the curator earn from it. Onchain curation really pays out, with protocol rewards offering a small fee for sharing a mint link.

But curation doesn't stop here; you can also earn by creating and sharing content for your favorite onchain brand.

tyson on Warpcast

Introducing: ERC20 Minting on Zora + Creators choose which token to accept as payment. + Earn in stablecoins, memecoins, and tokens. + Live on Zora Network, Base, Optimism, Arbitrum, Blast, and Eth Mainnet. zora.co/create https://i.imgur.com/Sz8Nimp.png

Farcaster

High-quality mints contribute value to the respective brand, and you receive rewards in the brand's token. Communities have started creating content, like $HIGHER, where the original creator, curator, and brand all benefit.

Both tipping and content curation will evolve in the coming months. It's fun to play around with points, but real content curation will take a significant switch once we start tipping directly from our wallets. Content virality will no longer be based on likes and shares but on the number of mints, collectors, and tips received.

Onchain curation will be a full-time job, as value drives back to its community.

The new online era, the onchain era, is reshaping our digital identity, evolving beyond a mere reflection of our token holdings to represent our interests, values, and interactions more authentically.

New tipping mechanisms and onchain rewards enrich the ecosystem by enabling users to directly reward and support their favorite creators. NFT subscriptions offer a unique way to engage with creators and provide fans with exclusive benefits and rewards. Onchain curation empowers users to curate and share their favorite content, contributing to the growth and success of creators and brands.

Onchain content creation, consumption, and curation are transforming how we engage with social media - from likes to collect, and from shares to rewards.

Whether you're a creator looking to monetize your content, a fan wanting to support your favorite creators, or simply curious about these new web3 experiences, there's never been a better time to get involved!

A platform where each creator could use their own token, enabling token-gated content. Our first MVP was a tokenized iteration of TikTok, marking the beginning of our adventure.

Our initial product allowed creators to tokenize access to their content, offering something unique in the market. During the Tachyon accelerator, we launched Token Protected Pages (TPP), our first app into token-gated experiences. The diversity of our users - from content creators and DAOs to NFT projects and even the Golden State Warriors - drove our growth and led us to our next evolution, MintGate, alongside our seed funding round. From that on, that became our name in the space.

As encrypted content gained traction, we recognized there were still creators with a greater presence in web2. Thus, we conceived the idea of creator points to engage Twitter users without a wallet.

Discoveries

Feedback on TPP highlighted the diverse needs of our user base and the potential of token gating as a means to cultivate exclusive communities. Points weren’t used much at that time, as a new player was in town: NFTs.

Stats

• TPP links: 8428

• Unique users who created TPP links: 2753

• Total users who accessed TPP links: 27895

We’ve experienced our first PMF and within the first two months, we observed that almost 80% of the content was gated with NFTs instead of ERC-20 tokens, so we pivoted by offering a new feature, NFTs access pass.

This feature enabled creators to lock content behind any NFT collection across multiple blockchains or create exclusive NFTs for unlocking a wide diversity of digital products: video, audio, links, tickets, crowdfund NFTs, and eBooks. Any content could be gated into an NFT.

Discoveries

Adapting to NFTs presented both challenges and opportunities. We developed a solution that not only gated content behind NFTs but also ensured a seamless user experience, enabling creators to offer a more diverse and engaging content portfolio.

The challenge was in increasing our security and helping projects to create utility for their PFPs.

Stats

• Users creating NFT access passes: 1283

The concept of NFT Passes changed the way we viewed memberships. Inspired by platforms like Patreon, we encrypted content to offer tiered memberships, ensuring content exclusivity and security. A fan will buy into tiered memberships that would unlock specific content.

Crowdfunding your work was important, but they wanted something more. The introduction of NFT storefronts was a direct response to our users' desire for personalized, white-labeled experiences. This feature allowed creators and brands to establish their own digital space, gated by NFTs, enhancing the connection with their audience.

Discoveries

This was one of the hardest pivots we had. A big contract was on the table and we shifted gears to make it happen. By concentrating on a major client, we neglected our smaller users. The feature we developed needed a shift towards a B2B approach, moving away from our original B2C focus.

Even if we had traction, targeting web2 brands was harder than we thought.

Stats

• Storefront projects: 2849

• White label websites: 170

As our B2B NFT Storefronts approach was challenging, we wanted to get back to our essence. We envisioned a singular, integrated community space where all content accessible to an NFT holder could be explored.

The idea was simple: Be your NFT. This approach unified community engagement, allowing users to access all their content in one place, simplifying navigation across multiple platforms.

Discoveries

This phase marked a significant enhancement in how users interacted with content and communities. However, migrating users to a new platform proved challenging, especially when they were used to platforms like Discord.

PFPs communities were onboarded, but experiences were preferred to be shared with everyone.

• Market Timing: I’ve learned firsthand how crucial it is to sync with market trends. After V2, the bear market taught me the hard lesson of building momentum and how that can drastically impact adoption and success.

• Speed and Execution: in an always-evolving crypto space, the ability to quickly develop and deploy features is a huge advantage. We had to move quickly, building different experiences while keeping an eye on the new NFT projects that emerged daily.

• Strategic releases: the capacity to pivot based on feedback and market shifts is invaluable. From token-gated content to expanding into memberships and storefronts, we launched so many new features, that we thought both web3 and web2 users would respond well. But web2 users weren’t ready to get onboard yet, even if we thought so, building easy access and on/off ramp solutions

• Onboarding and Distribution: you need to focus on UX if you want to onboard creators and even more so, web2 brands. We did a great job of listening to our community. However, distribution was challenging as NFT marketplaces attracted the majority of users.

Market timing wasn’t ideal for our latest release. It’s well-known how the last bear market affected both products and fundraising for everyone. After exploring acquisition options at the beginning of 2023 without success, we decided to open-source our latest work, hoping to contribute to the broader token gating experiments. We want to continue learning from the community and giving back to the ecosystem.

• Latest website

• MintGate opensource v4

As for our financials, the remaining funds are being used by part of the team to develop a new project, as Jonathan explains here. What about me? - I’m currently experimenting with onchain loyalty programs. I’ll share more about this soon!

This venture was a profound learning experience, from a simple hackathon idea to raising $1.7M and non-stop building for over 30 months.

I'm so happy to see that nowadays most of us in web3 use token gating, building different experiences, and giving access and value to token holders

I did understand something: timing is everything, and our hearts told us to put an end to this experiment and look for new opportunities.

Every setback is an opportunity to learn. Our pivots and the eventual decision to close, though difficult, provided invaluable lessons for our future paths.

Varun Srinivasan on Warpcast

Feature Friday: Farcaster Frames! Frames turn casts into interactive apps. Use frames to build polls, feeds, galleries and more. - Two frame apps are launching later today - You can create your frames right now (see reply) Frames are still in beta, but you can share feedback and AMA today! https://i.imgur.com/eyljpJ1.png

Farcaster

Frames enable users to create interactive apps directly from their posts. Simply put, a cast turns into an app. With frames we are able to build polls, galleries, mint NFTs, read a newsletter, play a game, and much more. Everything on the feed, without needing to open a new tab to interact.

Yes, now all that is possible, where posts on social media are not just for reading and replying, but for interacting with them on both the social and financial layers.

This made developers discover a new world, where new frames are created daily experimenting with this new possibility on top of the Farcaster protocol.

To understand more, read this article explaining how frames change the way we interact on the internet:

Framing the Future of the Internet

Farcaster's Very Small Apps Are a Very Big Deal

https://www.notboring.co

But, what about non-devs? Can we also create frames? Yes, we can, and that's exactly what this article is all about.

I’m writing this article based on my own experiences with frames, sharing how I've used the tools to create them. For each tool, you'll find an example or a recording to guide you through.

This article includes frames for:

• Polls and quizzes

• Galleries

• NFT minting

• Gated content

• Interactive strategies

Let's get into it.

One of the first ones out there, easy to create a poll about anything you want. This is just a first step into creating a more complex frame.

If there’s a quiz and your answer is correct, maybe the next page on the frame will be a mint. Try it out at https://polls.dep.dev/.

This tools allows you to add up to four choices. Here’s a walkthrough on how to create one.

If you want to explore more, you can make a game out of it, creating a quiz: https://quizframe.xyz/.

This has become the go-to frame for artists. Instead of sending a link to their collectors to view new NFTs, they can now create a frame allowing viewers to browse the entire gallery within a single post

It's an easy-to-use tool for updating images, automatically creating a gallery for you. You can upload your NFT collection, or photoghrapies from your last vacation, and have them on a carousel for people to check them out.

Start creating your gallery on https://frames-gallery.vercel.app/. It's limited to five images, but if your collection is bigger, keep reading, there's a surprise for you.

Have any question? Complexlity has the answer for you.

This frame allows users to collect an NFT directly from the post. There are different options; Zora, Manifold, and custom contracts. Recently, an increasing number of projects have simplified the creation of a Mint Frame, allowing users to generate one by simply copying and pasting any link into a cast. This is by far the most used frame on Warpcast.

With Zora, just copy-paste your NFT URL into a cast and a frame is automatically generated, enabling users to collect NFTs, even with Warps.

jacob on Warpcast

Your /zora creations on Base can now be minted with Warps. Enjoy!

Farcaster

An improved experience, involves boosting Zora mints, aka, the creators pays for the gas fees so farcasters can claim the NFT for free. dee made a really great walkthrough on this.

Another easy resource out there to create NFTs for frames. Go to studio, install the 'Frame Mint on Base' app and enjoy.

A frame to read, subscribe and mint an article.

The difference between these two projects lie in the frame's design and interaction method. With Paragraph, you can read an article inline, if it’s a short one, really useful to stay on the same feed and don’t need to open a new tab. You can subscribe on both, but with Mirror you have the option to mint the article.

Similar to Zora links, creating a frame is as simple as copying and pasting the URL into a cast, and the frame is automatically generated. Here is a simple walkthrough for both options.

Glass enables you to generate different types of frame. Create exclusive content for followers, holders of a specific token and even boosting engagement by requiring a post to be liked, recast, or followed by a specific account.

What are you doing exactly with Glass? revealing content, think of it as a “token gated” - where the "token" doesn’t need to be a digital one, can be a recast, or even open to everyone to reveal. This can apply to images, text content or even other frames. It literally takes you one minute to set up a frame and share it on Warpcast.

As mentioned earlier, you can create a gallery; now, with Glass, you can token gate those images based on a specific criteria. Here’s an example I made for the gnars community; you must hold a Gnar NFT on your connected wallet in order to reveal my gallery:

Tomu on Warpcast

token gated gallery https://glass.cx/gnars

Farcaster

Start creating frames at https://glass.cx/ and try it out. It’s pretty easy, and take your time, you have so many options to gate content with. Here's a walkthrough to get started.

Make sure you follow the /glass channel and jtgi for updates.

Here’s where creativity starts. You can combine different strategies into a single frame. With Neynar, you can either use an existing template or make your own strategies. You are now able to add pages, where farcasters users can navigate through different options:

• Linking to another page within the frame

• Linking to an external URL

• Adding a mint page

Here’s an example I made for the space channel.

Tomu on Warpcast

Today's NASA Picture of the Day stands out: - discover what it's all about - direct link to NASA's site for more information - and why not, a free mint of a pixel version of it h/t to @rish for making this possible https://frames.neynar.com/f/fb922e2e/a77e6469

Farcaster

It was really fun to set this up. Take ideas from their templates and make your own.

Go over to https://dev.neynar.com and start creating frames. Here's a walkthrough.

Use the tool that most resonates with your usecase. The fun part is when you combine them. Use Neynar for entertainment with a final mint link and gate it with glass based on either tokens or being active in Farcaster. Could be the Base frame but in order to reveal it, you must have FID <2K.

Possibilities are endless, and we are already seeing stores, e-commerce, games, opepen frames.. an app store for any kind of interaction within a post. Hey warpshop and deframe, we are waiting for your beta to be released!

Hope this is useful, here's a Notion with more resources. Let me know if there are more tools out there and I'll make sure to update this post.

Let's convert our casts into dynamic, interactive experiences. Let's have fun with frames.

Let’s explore a new way of creating loyalty programs. This isn't just a step up from what we're used to; it's a new wave of communities. Here, every click, every purchase, every interaction counts for more. These programs don’t just recognize your loyalty; they deepen your connection with your favorite brands or creators, making every engagement count and every experience more personalized.

Fan engagement has evolved beyond physical interactions. Online platforms have become the new place where fans and brands connect. Engaging in digital spaces, fans are no longer passive consumers but active participants.

Fans invest countless hours engaging online opening doors to participatory creation, a dynamic model redefining consumer engagement. This model deepens fan engagement and builds brand loyalty by allowing fans to have a voice in the creative process, transforming fans into active contributors:

• LEGO Ideas invites fans to design and vote on new LEGO sets, directly involving them in product development.

• Minecraft's vast player base actively shapes the game through modding, highlighting the creative potential of a dedicated community.

On connecting with your favorite creators, Patreon is leading. The platform hosts more than 6 million monthly active patrons who support creators financially. That’s a lot. And if we don’t pay on subscriptions like Patreon, we pay with our time. Most social media are free because they turn your time and attention into their currency.

The hours spent engaging with our favorite creators and brands should have a reward, otherwise, we are just wasting our time.

nft://7777777/0x923ad09089e7389c977941BBFAb06f24B8863f1B/1?showBuying=true&showMeta=true&extraParams=eyJwbGF0Zm9ybSI6IlpPUkEiLCJleHRlbnNpb25BZGRyZXNzIjoiMHgwNEUyNTE2QTJjMjA3RTg0YTE4Mzk3NTU2NzVkZmQ4ZUY2MzAyRjBhIn0%3D

Social media trends in fan engagement demonstrate a deep, yet often unrecognized, level of interaction. We can see a lot of new emerging fandom communities and fan-to-fan spaces but without official recognition or reward.

The time we spend has value.

Loyalty programs across various industries have long incentivized customer loyalty through points, miles, or stars redeemable for perks:

• Delta SkyMiles, United MileagePlus, or American Airlines offer points or miles for flights, redeemable for more travel and perks.

• McDonald's McCafé Rewards or Starbucks turns coffee purchases into stars. Best Buy and Apple reward customers with points or cashback on their tech purchases.

Traditional brands like Starbucks, Lufthansa, and Visa are already advancing towards web3 loyalty plans that reward purchases, digital interactions, and engagement. It’s evolving, not just an NFT for your purchase, but onchain points for your actions.

And the crypto space is catching on, with onchain points - digital tokens that represent loyalty rewards in a secure, transparent manner - being offered for network participation or platform interaction. Accumulated points in these programs could be leveraged for rewards like crypto tokens.

More about this in Cooper’s article:

https://coopahtroopa.mirror.xyz/qiI_z3Ye4iCvMQm5SIGdzrE7d980CpaB5bjoHGpH5jk

We’ve seen this on Rainbow for example, where any onchain activity will have some sort of rewards - and most probably a token - but what about what’s not onchain yet?

Our time spent on social media, our interactions, the money spent on buying our favorite brand’s hoodie? Fandom needs a loyalty program, not only the traditional brands that have one today but any creator or IP in the digital world.

Every action with its own reward.

The question is, how do we integrate traditional loyalty with our digital lives? Can we create a standard where time spent online and our IRL interactions are recognized and rewarded?

The answer lies in an onchain loyalty program that operates on an open protocol, enabling seamless integration across different platforms. A protocol that lets us use our reputation wherever we want, allowing for true composability.

Imagine earning points for watching a game at a stadium and then spending them on your next season ticket - that giving you a badge that identifies you as a real fan on social media. Verifiable credentials based on our actions. Digital proofs of your interactions, that you control and share securely with brands.

Engaging on social media, attending an event, or streaming your favorite artist for hours. Turning your engagement into tangible benefits. Spotify wrapped not just summarising your music taste but also unlocking VIP concert tickets and exclusive merchandise discounts – being acknowledged and rewarded.

These points, owned and transparently distributed to fandom, become irrevocable tokens of our loyalty and engagement.

Having a record of everything we do towards a creator or IP, a credential that proves that I attended an event or performed certain actions online. Wallets should be more than financial assets, they should reflect our identity, our passions, and our interactions.

A loyalty plan that values both your time and money.

While the shift to onchain loyalty programs opens up new possibilities for brands and creators to recognize and reward their most loyal fans with personalized experiences, there are still some points to clear up:

• Onboarding: the key to adoption lies in simplicity. The most successful onchain loyalty program will be one where users engage seamlessly, perhaps not even aware they're using blockchain. We don’t need to understand the tech to use it.

• Data ownership: in the world of fandom, data ownership is crucial. By implementing verifiable credentials, we can ensure that fans have control over their data, providing a secure and trustworthy experience when interacting with platforms.

• Open protocol: interoperability is key. In the same way, the ERC-20 standard revolutionized token issuance, we need a similar standard for onchain loyalty programs. Projects like Newcoin and Stack are at the forefront of this exploration, aiming to establish a standardized model for issuing and managing onchain points.

Building an open standard where both, onchain and offchain data, are linked to a user’s profile, their digital identity.

Onchain loyalty programs are more than just a new type of reward mechanism; they represent a fundamental shift in defining a fan's identity in the digital world. They enable IPs to recognize and reward their most dedicated fans with personalized engagement.

Moving beyond crypto tokens, these programs are not about attaching a price tag to loyalty; they're about valuing the time and dedication of fandom.

As we move forward with onchain points, the convergence of traditional brand strategies with blockchain technology creates a future where loyalty is personalized, engagement is rewarded, and every fan interaction holds a deeper meaning.