Adidas new cold RDY and winter jack series products

New product show cold RDY and winter jacket series create a new concept of winter fashion

Winter is coming, cold wind is coming, and the coming 2020 severe winter can not stop the creators’ enthusiasm for outdoor sports. New cold. RDY series breaks the single and dull atmosphere in winter. With fashionable and avant-garde style, high-grade bright colors and layered design language, RDY series brings a variety of high-end fashion matching possibilities for winter sports lovers, and activates the “down” winter pioneer attitude. In addition, cold. RDY series is equipped with tubular pile filling technology to bring warm and comfortable wearing experience for winter lovers outdoors, calmly adapt to different winter outdoor environments and enjoy sports fun.

Down vest outdoor sports down vest

Layered down lining block design is adopted, which is filled with water repellent down to keep warm. The down bag can be adjusted freely to cope with different weather. In addition, it contains a vest, which can be folded with the down bag or worn alone, showing the frankness and functional style, and showing the courage and calm of its own strain.

C. RDY outdoor sports down jacket

Breaking the design style of Adidas down jacket, the layered down lining design boldly adopts the high-grade bright color opposite to the winter color, occupying a place as the fashion pioneer of winter down.

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The new winter jack series products, with its changeable modeling characteristics, provide warm blessings for many sports lovers and create a variety of winter cold proof secrets. In terms of design, the new winter jacket adopts a conventional cut to provide sports space for the wearer. It can respond flexibly whether it is outdoor exercise or daily commuting. In terms of color, the new winter jacket has tried a bold color selection to add fashion vitality to the dull and single winter.

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Art cross-border blessings join hands with many outstanding young artists to create a winter fantasy in the “Kaleidoscope”

The cross-border art show, with the theme of “down dissatisfaction”, combines UCCA lab and young artist groups noise temple, Wang Yi and ye Linghan, and young dancer Yu Erge takes the new adidas cold RDY and winter Jack Series technologies are used as inspiration sources to create a winter fantasy in the “Kaleidoscope”. Artists express their exploration, deconstruction and cognition of sports technology through works integrating “new media art”, “installation art” and “dance art”.

“Light of little things - winter”

Artist group noise Temple interprets Adidas cold from the artistic perspective Micro world of RDY series fabrics

6000ma winter exploration

Artist Wang Yi deduces tubular pile filling technology with nearly 1000 meters of cold light structure

Dance, 2020, Adidas

Ye Linghan, a pioneer artist, said that the illusion of virtual and real interlaced gives winter sports unlimited imagination

Jurg, dancer in France

The soul figure of “Kaleidoscope” connects the winter fantasy of three outstanding young artists and the fashion show of “down • exploring the winter” with the tension of modern dance

Adidas brand centers in Beijing, Chongqing and Shanghai took the lead in online and offline linkage

Cross border art shows are not just online. From October 13, 2020, sports lovers can also enjoy the fashion trend of “down” in offline stores. Adidas also uses the futuristic advanced venue design with advanced ar new media technology to create an immersive experience of “down” online and offline. On October 13, we took the lead in opening the activities in the adidas brand centers in Shanghai, Beijing and Chongqing. We can use mobile phones to find winter colored eggs in the AR virtual winter kaleidoscope interaction that integrates the city, weather and tide type and releases the senses, and explore thousands of possibilities of winter with a special mobile kaleidoscope lens.

On October 13, 2020, Adidas took the lead in the adidas brands in Shanghai, Beijing and Chongqing

In the whole game, Guo Allen started with 25 minutes and 28 seconds, made 5 of 15 shots, made 1 of 3 points, made 5 of 8 free throws, contributed 16 points, 1 backboard, 7 assists and 2 steals, with a positive and negative value of + 2.

Guo Allen has not recovered his hand feeling after a long battle, but his sharp breakthrough helped Liaoning take the initiative and finally win and end three consecutive defeats.

So far this season, Guo Allen has 17 wins and 1 losses in Liaoning and 9 wins and 5 losses in Liaoning.

According to the data of the analysis report, in 2021, Sony accounted for 46% of the total market revenue, Nintendo accounted for 29% and Microsoft only 25%.

In terms of charging mode, the purchase of games still occupies the absolute mainstream position, contributing 81% of the revenue share in 2021, but the subscription service has increased by 20% year-on-year compared with 2020, and now accounts for 19% of the total revenue.

This shows that at present, the acceptance of subscription services such as Xbox GME pass and EA play by game players is rising, which has become a part that can not be ignored by game manufacturers.

Looking at the buyout game revenue alone, physical games have been significantly impacted in 2021.

In the whole year of 2021, the share of physical games fell by 30% for the first time in history. Subscription based services, digital games and CD-ROM free hosts all have an impact on physical games.

Under the tide of digitization, Nintendo has become the only manufacturer focusing on physical games, which is related to the limitation of switch storage space, the portability of card tape and Nintendo’s backwardness in subscription services.