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        <title>viniciusbedum</title>
        <link>https://paragraph.com/@viniciusbedum-2</link>
        <description>I explain the essence and usefulness of Blockchain and Web3
iBEED and artwork Opentitled. 

Language articles 🇧🇷 | 🇺🇸 </description>
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            <title><![CDATA[Meu 1º trabalho de arte ]]></title>
            <link>https://paragraph.com/@viniciusbedum-2/meu-1-trabalho-de-arte</link>
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            <pubDate>Wed, 27 Sep 2023 16:13:41 GMT</pubDate>
            <description><![CDATA[Idioma inicial 🇧🇷 | Scroll to the bottom of the page for language 🇺🇸 ↓Untitled EditionTudo começou em 26 de junho de 2023, quando eu lancei à público a coleção de NFT Arte “Untitled Edition” no formato de mintagem de edição aberta (OpenEdition), com uma data limite de 24 horas para o resgate das peças. → Confira nesse Tweet no 𝕏 Dentro desse prazo, foram criadas 147 peças idênticas, todas baseadas no conceito de geometria plana sincronizada a elementos primitivos customizados, apresentan...]]></description>
            <content:encoded><![CDATA[<p>Idioma inicial 🇧🇷 | <em>Scroll to the bottom of the page for language 🇺🇸</em></p><p>↓</p><h2 id="h-untitled-edition" class="text-3xl font-header !mt-8 !mb-4 first:!mt-0 first:!mb-0"><strong>Untitled Edition</strong></h2><p>Tudo começou em 26 de junho de 2023, quando eu lancei à público a coleção de NFT Arte “Untitled Edition” no formato de mintagem de edição aberta (OpenEdition), com uma data limite de 24 horas para o resgate das peças.</p><p><em>→ </em><a target="_blank" rel="noopener noreferrer nofollow ugc" class="dont-break-out" href="https://x.com/viniciusbedum/status/1673401815860125711?s=20"><em>Confira nesse Tweet no 𝕏</em></a></p><p>Dentro desse prazo, foram criadas <a target="_blank" rel="noopener noreferrer nofollow ugc" class="dont-break-out" href="https://opensea.io/collection/untitled-edition">147 peças idênticas</a>, todas baseadas no conceito de geometria plana sincronizada a elementos primitivos customizados, apresentando cores neutras e gradientes.</p><h2 id="h-opentitled" class="text-3xl font-header !mt-8 !mb-4 first:!mt-0 first:!mb-0"><strong>Opentitled</strong></h2><p>→ Uma vez que a “<a target="_blank" rel="noopener noreferrer nofollow ugc" class="dont-break-out" href="https://opensea.io/collection/untitled-edition">Untitled Edition</a>” contém 147 peças <strong>idênticas,</strong> eu decidi criar a “Opentitled”, uma nova coleção que mantém a essência da Untitled Edition, porém é composta por <strong>49 peças que se destacam por suas características únicas, exclusivas e não fungíveis.</strong><br><br>Em 18 de Julho de 2023 às 20h30 BRT foi introduzida uma mecânica que permite a troca de peças da “Untitled Edition”, que são idênticas, por peças de características únicas e exclusivas da “Opentitled” de forma onchain na Polygon.</p><p><em>→ </em><a target="_blank" rel="noopener noreferrer nofollow ugc" class="dont-break-out" href="https://x.com/viniciusbedum/status/1681446274921562118?s=20"><em>Confira nesse Tweet no 𝕏</em></a></p><h2 id="h-untitled-edition-x-opentitled" class="text-3xl font-header !mt-8 !mb-4 first:!mt-0 first:!mb-0"><strong>Untitled Edition x Opentitled</strong></h2><p>→ Untitled Edition tem peças idênticas e são dinâmicas pois são controladas por eu mesmo. A imagem da peça pode mudar a imagem a qualquer momento.</p><p>→ Opentitled são únicos e imutáveis pois são de propriedade do próprio colecionador. A peça contém características únicas.</p><figure float="none" data-type="figure" class="img-center" style="max-width: null;"><img src="https://storage.googleapis.com/papyrus_images/3914401bb7d55c2cbb41b41b5dc4c639073418903f05ed7549968157d8a6a8ad.png" alt="" blurdataurl="data:image/gif;base64,R0lGODlhAQABAIAAAP///wAAACwAAAAAAQABAAACAkQBADs=" nextheight="600" nextwidth="800" class="image-node embed"><figcaption HTMLAttributes="[object Object]" class="hide-figcaption"></figcaption></figure><p>Colecionadores interessados, podem trocar <strong>3x </strong><a target="_blank" rel="noopener noreferrer nofollow ugc" class="dont-break-out" href="https://opensea.io/collection/untitled-edition"><strong>Untitled Edition</strong></a> com características idênticas por <strong>1x </strong><a target="_blank" rel="noopener noreferrer nofollow ugc" class="dont-break-out" href="https://opensea.io/collection/opentitled"><strong>Opentitled</strong></a> com características únicas a qualquer momento de forma totalmente onchain na Polygon.</p><figure float="none" data-type="figure" class="img-center" style="max-width: null;"><img src="https://storage.googleapis.com/papyrus_images/f809265bb36b1808ae6789bad29d87d042f884f6e7347b51a5594a94b1ae6532.png" alt="" blurdataurl="data:image/gif;base64,R0lGODlhAQABAIAAAP///wAAACwAAAAAAQABAAACAkQBADs=" nextheight="600" nextwidth="800" class="image-node embed"><figcaption HTMLAttributes="[object Object]" class="hide-figcaption"></figcaption></figure><p>Ao fazer a troca, as <strong>3x </strong><a target="_blank" rel="noopener noreferrer nofollow ugc" class="dont-break-out" href="https://opensea.io/collection/untitled-edition"><strong>Untitled Edition</strong></a> são destruídas e você recebe <strong>1x </strong><a target="_blank" rel="noopener noreferrer nofollow ugc" class="dont-break-out" href="https://opensea.io/collection/opentitled"><strong>Opentitled</strong></a> em sua carteira.</p><figure float="none" data-type="figure" class="img-center" style="max-width: null;"><img src="https://storage.googleapis.com/papyrus_images/ff732103e74bfbac852396b4d01ed84fdf5f006e6c6c7869e0034ccc22bebb63.png" alt="" blurdataurl="data:image/gif;base64,R0lGODlhAQABAIAAAP///wAAACwAAAAAAQABAAACAkQBADs=" nextheight="600" nextwidth="800" class="image-node embed"><figcaption HTMLAttributes="[object Object]" class="hide-figcaption"></figcaption></figure><h2 id="h-conheca-as-categorias-que-compoem-a-colecao-opentitled" class="text-3xl font-header !mt-8 !mb-4 first:!mt-0 first:!mb-0">Conheça as categorias que compõem a Coleção Opentitled</h2><figure float="none" data-type="figure" class="img-center" style="max-width: null;"><img src="https://storage.googleapis.com/papyrus_images/c58c79452ab0b890131727b476b7f83a0ab6e47aef24fb113c5bad705206bcd7.png" alt="" blurdataurl="data:image/gif;base64,R0lGODlhAQABAIAAAP///wAAACwAAAAAAQABAAACAkQBADs=" nextheight="600" nextwidth="800" class="image-node embed"><figcaption HTMLAttributes="[object Object]" class="hide-figcaption"></figcaption></figure><h2 id="h-como-resgatar-sua-pecas-opentitled" class="text-3xl font-header !mt-8 !mb-4 first:!mt-0 first:!mb-0">Como resgatar sua peças Opentitled?</h2><p><strong>Passo 1:</strong> Certifique-se de ter 3x Untitled Edition em sua carteira. Se você não tiver, <a target="_blank" rel="noopener noreferrer nofollow ugc" class="dont-break-out" href="https://opensea.io/collection/untitled-edition">basta ir no mercado secundário para encontrar ↗</a></p><p><strong>Passo 2:</strong> Com a propriedade de 3x Untitled Edition em sua carteira, <a target="_blank" rel="noopener noreferrer nofollow ugc" class="dont-break-out" href="https://launchpad.heymint.xyz/mint/opentitled">você pode mintar o seu 1x Opentitled aqui ↗</a></p><h2 id="h-tem-a-propriedade-de-um-opentitled-conheca-o-opentitled-fine-art" class="text-3xl font-header !mt-8 !mb-4 first:!mt-0 first:!mb-0">Tem a propriedade de um Opentitled? Conheça o Opentitled Fine Art.</h2><p><a target="_blank" rel="noopener noreferrer nofollow ugc" class="dont-break-out" href="https://bedum.xyz/opentitled-fine-art/">https://bedum.xyz/opentitled-fine-art/</a></p><figure float="none" data-type="figure" class="img-center" style="max-width: null;"><img src="https://storage.googleapis.com/papyrus_images/88cadc43f7a8bad6bb910c8b7205e0b0858c531ebe0e5919e56b804dcb8df0e3.png" alt="" blurdataurl="data:image/gif;base64,R0lGODlhAQABAIAAAP///wAAACwAAAAAAQABAAACAkQBADs=" nextheight="600" nextwidth="800" class="image-node embed"><figcaption HTMLAttributes="[object Object]" class="hide-figcaption"></figcaption></figure><p>Aqui você encontra meu todo meu portfólio de arte na web3</p><p><a target="_blank" rel="noopener noreferrer nofollow ugc" class="dont-break-out" href="https://thehug.xyz/artists/viniciusbedum">https://thehug.xyz/artists/viniciusbedum</a></p><p>Aprecio sua atenção até aqui, Vinícius Bedum</p><p>__________</p><p><strong>Text in language</strong> <em>🇺🇸 |</em> Role até o topo da página para ver o idioma 🇧🇷</p><p>↓</p><p>It all began on June 26, 2023, when I publicly released the NFT Art collection &quot;Untitled Edition&quot; in the form of an open edition minting (OpenEdition), with a 24-hour redemption deadline for the pieces.</p><p><a target="_blank" rel="noopener noreferrer nofollow ugc" class="dont-break-out" href="https://x.com/viniciusbedum/status/1673401815860125711?s=20">→ Check it out in this tweet on 𝕏</a></p><p>Within this timeframe, a total of 147 identical pieces were created, all based on the concept of synchronized flat geometry with customized primitive elements, featuring neutral colors and gradients.</p><h2 id="h-opentitled" class="text-3xl font-header !mt-8 !mb-4 first:!mt-0 first:!mb-0">Opentitled</h2><p>→ Since &quot;Untitled Edition&quot; consists of 147 identical pieces, I decided to create &quot;Opentitled,&quot; a new collection that maintains the essence of &quot;Untitled Edition&quot; but consists of 49 pieces that stand out for their unique, exclusive, and non-fungible characteristics. On July 18, 2023, at 8:30 PM BRT, a mechanism was introduced that allows for the exchange of pieces from &quot;Untitled Edition,&quot; which are identical, for pieces with unique and exclusive characteristics from &quot;Opentitled&quot; in an on-chain manner on the Polygon network.</p><p><a target="_blank" rel="noopener noreferrer nofollow ugc" class="dont-break-out" href="https://x.com/viniciusbedum/status/1681446274921562118?s=20">→ Check it out in this tweet on 𝕏</a></p><h2 id="h-untitled-edition-x-opentitled" class="text-3xl font-header !mt-8 !mb-4 first:!mt-0 first:!mb-0">Untitled Edition x Opentitled</h2><p>→ &quot;Untitled Edition&quot; has identical pieces and is dynamic as they are controlled by me. The piece&apos;s image can change at any time.</p><p>→ &quot;Opentitled&quot; is unique and immutable as it is owned by the collector. The piece contains unique characteristics.</p><figure float="none" data-type="figure" class="img-center" style="max-width: null;"><img src="https://storage.googleapis.com/papyrus_images/3914401bb7d55c2cbb41b41b5dc4c639073418903f05ed7549968157d8a6a8ad.png" alt="" blurdataurl="data:image/gif;base64,R0lGODlhAQABAIAAAP///wAAACwAAAAAAQABAAACAkQBADs=" nextheight="600" nextwidth="800" class="image-node embed"><figcaption HTMLAttributes="[object Object]" class="hide-figcaption"></figcaption></figure><p>Interested collectors can exchange 3x &quot;Untitled Edition&quot; pieces with identical characteristics for 1x &quot;Opentitled&quot; piece with unique characteristics at any time, completely on-chain on the Polygon network.</p><figure float="none" data-type="figure" class="img-center" style="max-width: null;"><img src="https://storage.googleapis.com/papyrus_images/f809265bb36b1808ae6789bad29d87d042f884f6e7347b51a5594a94b1ae6532.png" alt="" blurdataurl="data:image/gif;base64,R0lGODlhAQABAIAAAP///wAAACwAAAAAAQABAAACAkQBADs=" nextheight="600" nextwidth="800" class="image-node embed"><figcaption HTMLAttributes="[object Object]" class="hide-figcaption"></figcaption></figure><p>When making the exchange, the 3x &quot;Untitled Edition&quot; pieces are destroyed, and you receive 1x &quot;Opentitled&quot; in your wallet.</p><figure float="none" data-type="figure" class="img-center" style="max-width: null;"><img src="https://storage.googleapis.com/papyrus_images/ff732103e74bfbac852396b4d01ed84fdf5f006e6c6c7869e0034ccc22bebb63.png" alt="" blurdataurl="data:image/gif;base64,R0lGODlhAQABAIAAAP///wAAACwAAAAAAQABAAACAkQBADs=" nextheight="600" nextwidth="800" class="image-node embed"><figcaption HTMLAttributes="[object Object]" class="hide-figcaption"></figcaption></figure><p>Explore the categories that make up the Opentitled Collection</p><figure float="none" data-type="figure" class="img-center" style="max-width: null;"><img src="https://storage.googleapis.com/papyrus_images/c58c79452ab0b890131727b476b7f83a0ab6e47aef24fb113c5bad705206bcd7.png" alt="" blurdataurl="data:image/gif;base64,R0lGODlhAQABAIAAAP///wAAACwAAAAAAQABAAACAkQBADs=" nextheight="600" nextwidth="800" class="image-node embed"><figcaption HTMLAttributes="[object Object]" class="hide-figcaption"></figcaption></figure><h2 id="h-how-to-redeem-your-opentitled-pieces" class="text-3xl font-header !mt-8 !mb-4 first:!mt-0 first:!mb-0">How to redeem your Opentitled pieces?</h2><p><strong>Step 1:</strong> Ensure you have 3x &quot;Untitled Edition&quot; pieces in your wallet. If you don&apos;t, <a target="_blank" rel="noopener noreferrer nofollow ugc" class="dont-break-out" href="https://opensea.io/collection/untitled-edition">simply visit the secondary market to find them ↗</a></p><p><strong>Step 2:</strong> With ownership of 3x &quot;Untitled Edition&quot; pieces in your wallet, <a target="_blank" rel="noopener noreferrer nofollow ugc" class="dont-break-out" href="https://launchpad.heymint.xyz/mint/opentitled">you can mint your 1x &quot;Opentitled&quot; here ↗</a></p><h2 id="h-own-an-opentitled-learn-about-opentitled-fine-art" class="text-3xl font-header !mt-8 !mb-4 first:!mt-0 first:!mb-0">Own an Opentitled? Learn about Opentitled Fine Art.</h2><p><a target="_blank" rel="noopener noreferrer nofollow ugc" class="dont-break-out" href="https://bedum.xyz/opentitled-fine-art/">https://bedum.xyz/opentitled-fine-art/</a></p><figure float="none" data-type="figure" class="img-center" style="max-width: null;"><img src="https://storage.googleapis.com/papyrus_images/88cadc43f7a8bad6bb910c8b7205e0b0858c531ebe0e5919e56b804dcb8df0e3.png" alt="" blurdataurl="data:image/gif;base64,R0lGODlhAQABAIAAAP///wAAACwAAAAAAQABAAACAkQBADs=" nextheight="600" nextwidth="800" class="image-node embed"><figcaption HTMLAttributes="[object Object]" class="hide-figcaption"></figcaption></figure><p>Here, you can find my entire art <a target="_blank" rel="noopener noreferrer nofollow ugc" class="dont-break-out" href="https://thehug.xyz/artists/viniciusbedum">portfolio in the web3 space. ↗</a></p><p>I appreciate your attention thus far,</p><p>Vinícius Bedum</p>]]></content:encoded>
            <author>viniciusbedum-2@newsletter.paragraph.com (viniciusbedum)</author>
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        </item>
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            <title><![CDATA[Guia de ID Visual de Marca]]></title>
            <link>https://paragraph.com/@viniciusbedum-2/guia-de-id-visual-de-marca</link>
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            <pubDate>Mon, 25 Sep 2023 18:55:40 GMT</pubDate>
            <description><![CDATA[Idioma inicial 🇧🇷 | Scroll to the bottom of the page for language 🇺🇸 ↓ Apresento para você o Guia de Identidade Visual de Marca da iBEED e aproveito para explicar porque eu criei o guia e porque você deveria pensar em criar o guia da sua marca web3 também. Vamos lá? A ideia é simples, quanto mais definida e consistente a identidade visual da sua marca for, mais fácil de ser lembrada pela sua comunidade, audiência e mercado ela poderá ser. Então o Guia de Identidade Visual de Marca vem par...]]></description>
            <content:encoded><![CDATA[<p>Idioma inicial 🇧🇷 | <em>Scroll to the bottom of the page for language 🇺🇸</em></p><p>↓<br><br>Apresento para você o <strong>Guia de Identidade Visual de Marca</strong> da iBEED e aproveito para explicar porque eu criei o guia e porque você deveria pensar em criar o guia da sua marca web3 também. Vamos lá? <br><br>A ideia é simples, quanto mais definida e consistente a identidade visual da sua marca for, mais fácil de ser lembrada pela sua comunidade, audiência e mercado ela poderá ser.<br><br>Então o Guia de Identidade Visual de Marca vem para ajudar você e/ou seu time de design à sempre manter o padrão de qualidade com a logos, cores, elementos, tipografias na hora de criar os criativos de comunicação e marketing.<br><br>Mantendo essa consistência visual, como benefício à longo prazo, a marca entrará em fluxo natural de ser lembrada ou reconhecida com mais facilidade, além de reforçar o profissionalismo e economizar tempo e recursos na hora de você ou seu time fazer os criativos.</p><p>Então vem comigo entender visualmente as principais páginas do Guia de Identidade Visual que eu criei para a iBEED. <br><br>1. Começo pela explicação da marca nominativa com suas respectivas paleta de cores.</p><figure float="none" data-type="figure" class="img-center" style="max-width: null;"><img src="https://storage.googleapis.com/papyrus_images/317fe4374bb18d638be55237dcb32d30e9baf5a2058fcc3e4de2ce52a0159ab3.png" alt="" blurdataurl="data:image/gif;base64,R0lGODlhAQABAIAAAP///wAAACwAAAAAAQABAAACAkQBADs=" nextheight="600" nextwidth="800" class="image-node embed"><figcaption HTMLAttributes="[object Object]" class="hide-figcaption"></figcaption></figure><p>2. Depois faço a explicação visual da marca mista apresentando o background utilizado e a composição da logo e símbolo.</p><figure float="none" data-type="figure" class="img-center" style="max-width: null;"><img src="https://storage.googleapis.com/papyrus_images/9e14af8258feba2b716fcc6afac7ca5bff37e00c6427df85649cdff029df67d9.png" alt="" blurdataurl="data:image/gif;base64,R0lGODlhAQABAIAAAP///wAAACwAAAAAAQABAAACAkQBADs=" nextheight="600" nextwidth="800" class="image-node embed"><figcaption HTMLAttributes="[object Object]" class="hide-figcaption"></figcaption></figure><p>3. Indo um pouco além na marca mista, veja que apresento a logo primária da iBEED com sua paleta de cores e em paralelo mostro também como não utilizar a logo para não fugir da nossa id visual padrão.</p><figure float="none" data-type="figure" class="img-center" style="max-width: null;"><img src="https://storage.googleapis.com/papyrus_images/6a934abd3650d232fa5635fa903c72bbb3b6ad92f775b6357383303c0a46e322.png" alt="" blurdataurl="data:image/gif;base64,R0lGODlhAQABAIAAAP///wAAACwAAAAAAQABAAACAkQBADs=" nextheight="600" nextwidth="800" class="image-node embed"><figcaption HTMLAttributes="[object Object]" class="hide-figcaption"></figcaption></figure><p>4. Outro ponto bem interessante é a área de respiro. Essa área apresenta o espaço &quot;vago&quot; que a logo deve ter entre outros elementos que vão compor o criativo.</p><figure float="none" data-type="figure" class="img-center" style="max-width: null;"><img src="https://storage.googleapis.com/papyrus_images/4e8faef3e3f5250c1a4de6fa139702bd6b03ea3c4bfd325b65332ee5091c9129.png" alt="" blurdataurl="data:image/gif;base64,R0lGODlhAQABAIAAAP///wAAACwAAAAAAQABAAACAkQBADs=" nextheight="600" nextwidth="800" class="image-node embed"><figcaption HTMLAttributes="[object Object]" class="hide-figcaption"></figcaption></figure><p>5. Além do conjunto da obra apresentado acima, as paletas de cores são peça chave na Identidade Visual da Marca, então é preciso deixar de forma bem transparente para você ou para seu time de design.</p><figure float="none" data-type="figure" class="img-center" style="max-width: null;"><img src="https://storage.googleapis.com/papyrus_images/5c297d4b5e7180dded6d8fc6d84d972c4fd16b3e17f964c409ace43da1a0f421.png" alt="" blurdataurl="data:image/gif;base64,R0lGODlhAQABAIAAAP///wAAACwAAAAAAQABAAACAkQBADs=" nextheight="600" nextwidth="800" class="image-node embed"><figcaption HTMLAttributes="[object Object]" class="hide-figcaption"></figcaption></figure><p>6. Em paralelo as cores, outro elemento que é bem importante dar atenção são as tipografias (fontes) utilizadas em todos os criativos de comunicação e marketing.</p><figure float="none" data-type="figure" class="img-center" style="max-width: null;"><img src="https://storage.googleapis.com/papyrus_images/5e7c8fe3e72863005a35c879fac22650d6c0d383a586374567915c6d8085f0b7.png" alt="" blurdataurl="data:image/gif;base64,R0lGODlhAQABAIAAAP///wAAACwAAAAAAQABAAACAkQBADs=" nextheight="600" nextwidth="800" class="image-node embed"><figcaption HTMLAttributes="[object Object]" class="hide-figcaption"></figcaption></figure><p>7. Na seção de parceiros é bem interessante já ter definido um padrão de banners e elementos visuais para serem utilizados sempre que acontecer uma parceria entre marcas com anúncio público.</p><figure float="none" data-type="figure" class="img-center" style="max-width: null;"><img src="https://storage.googleapis.com/papyrus_images/44c08a2e76ee7f35b9fc2460e2c554e979613ccbc5518b86cc2d40d7bbc39d75.png" alt="" blurdataurl="data:image/gif;base64,R0lGODlhAQABAIAAAP///wAAACwAAAAAAQABAAACAkQBADs=" nextheight="600" nextwidth="800" class="image-node embed"><figcaption HTMLAttributes="[object Object]" class="hide-figcaption"></figcaption></figure><p>8. Colocando o pé na Identidade Visual de Marca na Web3, observe que todas as coleções nfts que criamos com a carteira da oficial da ibeed.eth são exclusivamente personalizadas com logo e banners, sempre mantendo um padrão visual.</p><figure float="none" data-type="figure" class="img-center" style="max-width: null;"><img src="https://storage.googleapis.com/papyrus_images/b3ae75bdcca24313c008eecedf6ecc5738d66054b5e2c5efe56d4fb9cdfba41d.png" alt="" blurdataurl="data:image/gif;base64,R0lGODlhAQABAIAAAP///wAAACwAAAAAAQABAAACAkQBADs=" nextheight="600" nextwidth="800" class="image-node embed"><figcaption HTMLAttributes="[object Object]" class="hide-figcaption"></figcaption></figure><p><strong>Dica de ouro:</strong> Se você ainda não o fez, recomendo muito que tenha sua marca registrada no <a target="_blank" rel="noopener noreferrer nofollow ugc" class="dont-break-out" href="https://www.gov.br/inpi/pt-br/servicos/marcas">INPI</a> para você ter propriedade legal em território brasileiro sobre a mesma. <br><br><em>Ps. Procure um empresa especializada no registro de marcas e patentes estabelecida em seu país.</em></p><p>E você aí, já tem o guia visual da sua marca? Se tiver poste o link nos comentários.</p><blockquote><p>     Para visualizar o Guia Completo da ID Visual da iBEED</p><p><a target="_blank" rel="noopener noreferrer nofollow ugc" class="dont-break-out" href="https://ibeed.gitbook.io/c/ibeed-marca/kit-da-marca">https://ibeed.gitbook.io/c/ibeed-marca/kit-da-marca</a></p></blockquote><p><br>Aprecio demais sua atenção aqui 🫡</p><p><strong>Text in language</strong> <em>🇺🇸 |</em> Role até o topo da página para ver o idioma 🇧🇷</p><p>↓<br><br>I present to you the iBEED Visual Brand Identity Guide and I take the opportunity to explain why I created the guide and why you should think about creating your web3 brand guide too. Let&apos;s go? <br><br>The idea is simple, the more defined and consistent your brand&apos;s visual identity is, the easier it can be remembered by your community, public and market. <br><br>So the Brand Visual Identity Guide comes to help you and/or your design team always maintain the quality standard with logos, cores, elements, typography when creating communication and marketing creatives. <br><br>Maintaining this visual consistency, as a long-term benefit, the brand will enter into a natural flow of being remembered or recognized more easily, in addition to encouraging professionalism and saving time and resources when it comes to you or your time creating creatives.</p><p>So come with me to visually understand the main pages of the Visual Identity Guide that I created for iBEED. <br><br>1. I start by explaining the wordmark with its respective color palettes.</p><figure float="none" data-type="figure" class="img-center" style="max-width: null;"><img src="https://storage.googleapis.com/papyrus_images/317fe4374bb18d638be55237dcb32d30e9baf5a2058fcc3e4de2ce52a0159ab3.png" alt="" blurdataurl="data:image/gif;base64,R0lGODlhAQABAIAAAP///wAAACwAAAAAAQABAAACAkQBADs=" nextheight="600" nextwidth="800" class="image-node embed"><figcaption HTMLAttributes="[object Object]" class="hide-figcaption"></figcaption></figure><p>1. Then I provide a visual explanation of the mixed brand, presenting the background used and the composition of the logo and symbol.</p><figure float="none" data-type="figure" class="img-center" style="max-width: null;"><img src="https://storage.googleapis.com/papyrus_images/9e14af8258feba2b716fcc6afac7ca5bff37e00c6427df85649cdff029df67d9.png" alt="" blurdataurl="data:image/gif;base64,R0lGODlhAQABAIAAAP///wAAACwAAAAAAQABAAACAkQBADs=" nextheight="600" nextwidth="800" class="image-node embed"><figcaption HTMLAttributes="[object Object]" class="hide-figcaption"></figcaption></figure><p>2. Going a little further into the mixed brand, see that I present the primary iBEED logo with its color palette and in parallel I also show how not to use the logo so as not to deviate from our standard visual ID.</p><figure float="none" data-type="figure" class="img-center" style="max-width: null;"><img src="https://storage.googleapis.com/papyrus_images/6a934abd3650d232fa5635fa903c72bbb3b6ad92f775b6357383303c0a46e322.png" alt="" blurdataurl="data:image/gif;base64,R0lGODlhAQABAIAAAP///wAAACwAAAAAAQABAAACAkQBADs=" nextheight="600" nextwidth="800" class="image-node embed"><figcaption HTMLAttributes="[object Object]" class="hide-figcaption"></figcaption></figure><p>3. Another very interesting point is the breathing area. This area presents the &quot;vacant&quot; space that the logo must have among other elements that will make up the creative.</p><figure float="none" data-type="figure" class="img-center" style="max-width: null;"><img src="https://storage.googleapis.com/papyrus_images/4e8faef3e3f5250c1a4de6fa139702bd6b03ea3c4bfd325b65332ee5091c9129.png" alt="" blurdataurl="data:image/gif;base64,R0lGODlhAQABAIAAAP///wAAACwAAAAAAQABAAACAkQBADs=" nextheight="600" nextwidth="800" class="image-node embed"><figcaption HTMLAttributes="[object Object]" class="hide-figcaption"></figcaption></figure><p>4. In addition to the work presented above, color palettes are a key part of the Brand&apos;s Visual Identity, so they need to be made very transparent to you or your design team.</p><figure float="none" data-type="figure" class="img-center" style="max-width: null;"><img src="https://storage.googleapis.com/papyrus_images/5c297d4b5e7180dded6d8fc6d84d972c4fd16b3e17f964c409ace43da1a0f421.png" alt="" blurdataurl="data:image/gif;base64,R0lGODlhAQABAIAAAP///wAAACwAAAAAAQABAAACAkQBADs=" nextheight="600" nextwidth="800" class="image-node embed"><figcaption HTMLAttributes="[object Object]" class="hide-figcaption"></figcaption></figure><p>5. In parallel to colors, another element that is very important to pay attention to are the typography (fonts) used in all communication and marketing creatives.</p><figure float="none" data-type="figure" class="img-center" style="max-width: null;"><img src="https://storage.googleapis.com/papyrus_images/5e7c8fe3e72863005a35c879fac22650d6c0d383a586374567915c6d8085f0b7.png" alt="" blurdataurl="data:image/gif;base64,R0lGODlhAQABAIAAAP///wAAACwAAAAAAQABAAACAkQBADs=" nextheight="600" nextwidth="800" class="image-node embed"><figcaption HTMLAttributes="[object Object]" class="hide-figcaption"></figcaption></figure><p>6. In the partners section, it is very interesting to have already defined a standard of banners and visual elements to be used whenever a partnership between brands with public advertising takes place.</p><figure float="none" data-type="figure" class="img-center" style="max-width: null;"><img src="https://storage.googleapis.com/papyrus_images/44c08a2e76ee7f35b9fc2460e2c554e979613ccbc5518b86cc2d40d7bbc39d75.png" alt="" blurdataurl="data:image/gif;base64,R0lGODlhAQABAIAAAP///wAAACwAAAAAAQABAAACAkQBADs=" nextheight="600" nextwidth="800" class="image-node embed"><figcaption HTMLAttributes="[object Object]" class="hide-figcaption"></figcaption></figure><p>7. Setting foot in Visual Brand Identity on Web3, note that all nfts collections we create with the ibeed.eth official wallet are exclusively personalized with logo and banners, always maintaining a visual standard.</p><figure float="none" data-type="figure" class="img-center" style="max-width: null;"><img src="https://storage.googleapis.com/papyrus_images/b3ae75bdcca24313c008eecedf6ecc5738d66054b5e2c5efe56d4fb9cdfba41d.png" alt="" blurdataurl="data:image/gif;base64,R0lGODlhAQABAIAAAP///wAAACwAAAAAAQABAAACAkQBADs=" nextheight="600" nextwidth="800" class="image-node embed"><figcaption HTMLAttributes="[object Object]" class="hide-figcaption"></figcaption></figure><p><strong>Golden tip:</strong> If you haven&apos;t already done so, I highly recommend having your trademark registered with the <a target="_blank" rel="noopener noreferrer nofollow ugc" class="dont-break-out" href="https://www.uspto.gov/trademarks/basics">USPTO</a> so that you can have legal ownership of it in Brazilian territory. <br><br><em>Ps. Look for a company specialized in registering trademarks and patents established in your country.</em></p><p>And you, do you already have a visual guide for your brand? If you have, post the link in the comments.</p><blockquote><p>To view the Complete iBEED Visual ID Guide</p><p><a target="_blank" rel="noopener noreferrer nofollow ugc" class="dont-break-out" href="https://ibeed.gitbook.io/c/ibeed-marca/kit-da-marca">https://ibeed.gitbook.io/c/ibeed-marca/kit-da-marca</a></p></blockquote><p>I really appreciate your attention here 🫡</p>]]></content:encoded>
            <author>viniciusbedum-2@newsletter.paragraph.com (viniciusbedum)</author>
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            <title><![CDATA[O Meu Início  ]]></title>
            <link>https://paragraph.com/@viniciusbedum-2/o-meu-in-cio</link>
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            <pubDate>Sun, 01 Jan 2023 01:38:26 GMT</pubDate>
            <description><![CDATA[A palavra "começo" definiu meu ano de 2022, o ano em que finalmente consegui sincronizar duas paixões minhas: transmitir conhecimento e explorar a tecnologia. Essa sincronia natural despertou meu propósito de vida. Este ano também marcou profundamente minha jornada, pois sempre tive um grande medo de aparecer diante das câmeras. Seja para gravar um simples story ou produzir vídeos mais elaborados, como reels ou conteúdo para o YouTube. Apesar desse medo persistente, sentia a necessidade de co...]]></description>
            <content:encoded><![CDATA[<p>A palavra &quot;começo&quot; definiu meu ano de 2022, o ano em que finalmente consegui sincronizar duas paixões minhas: transmitir conhecimento e explorar a tecnologia. Essa sincronia natural despertou meu propósito de vida.</p><p>Este ano também marcou profundamente minha jornada, pois sempre tive um grande medo de aparecer diante das câmeras. Seja para gravar um simples story ou produzir vídeos mais elaborados, como reels ou conteúdo para o YouTube.</p><p>Apesar desse medo persistente, sentia a necessidade de compartilhar o conhecimento acumulado ao longo do tempo sobre criptomoedas, NFTs, Web 3, blockchain e DeFi com o mundo. Então, superei meus receios, gravei, editei e publiquei meu primeiro vídeo em 22 de março de 2022. Admito que o resultado final não atingiu as minhas expectativas, rs.</p><figure float="none" data-type="figure" class="img-center" style="max-width: null;"><img src="https://storage.googleapis.com/papyrus_images/4043c2b1b316bcfbbdeaf98909192bbe7fd9fb3a6c675f13378708668d957556.jpg" alt="Meu primeiro vídeo no canal do Youtube postado em 22 de Março de 2022." blurdataurl="data:image/gif;base64,R0lGODlhAQABAIAAAP///wAAACwAAAAAAQABAAACAkQBADs=" nextheight="600" nextwidth="800" class="image-node embed"><figcaption HTMLAttributes="[object Object]" class="">Meu primeiro vídeo no canal do Youtube postado em 22 de Março de 2022.</figcaption></figure><p>Mas em um piscar de olhos, percebi que já tinha compartilhado mais de 26 vídeos no YouTube, com cerca de 12 minutos cada. Além disso, criei mais de 52 posts e reels no Instagram, e obtive mais de 2.422 likes no TikTok.</p><figure float="none" data-type="figure" class="img-center" style="max-width: null;"><img src="https://storage.googleapis.com/papyrus_images/9f3ff7a6d3679d184394e003647d0198163c851614c4ccd4dc4720a4a72280bc.png" alt="Minha conta no Youtube, TikTok e Instagram até 31 de Dezembro de 2022." blurdataurl="data:image/gif;base64,R0lGODlhAQABAIAAAP///wAAACwAAAAAAQABAAACAkQBADs=" nextheight="600" nextwidth="800" class="image-node embed"><figcaption HTMLAttributes="[object Object]" class="">Minha conta no Youtube, TikTok e Instagram até 31 de Dezembro de 2022.</figcaption></figure><p>Em 13 de setembro de 2022, decidi focar no Twitter e, desde então, já postei mais de 632 tweets, incluindo muitas threads (e alguns GMs, não podem faltar, rs).</p><figure float="none" data-type="figure" class="img-center" style="max-width: null;"><img src="https://storage.googleapis.com/papyrus_images/dd4573ea0c776f4fbf32b3149f7b1d0910eaca48b10c615792644c0650a824b2.png" alt="Meu primeiro tweet em 13 de Setembro de 2022" blurdataurl="data:image/gif;base64,R0lGODlhAQABAIAAAP///wAAACwAAAAAAQABAAACAkQBADs=" nextheight="600" nextwidth="800" class="image-node embed"><figcaption HTMLAttributes="[object Object]" class="">Meu primeiro tweet em 13 de Setembro de 2022</figcaption></figure><p>Embora o número de seguidores e inscritos possa parecer pequeno para alguns, sou profundamente grato e valorizo cada pessoa que acredita em meu trabalho e no meu papel na sociedade. Quero expressar minha gratidão a todos vocês que estão aqui!</p><p>Para concluir, em 22 de março de 2022, entrei oficialmente no mundo como criador de conteúdo, após a onda de hype dos NFTs. Durante esse período, continuei a criar conteúdo mesmo em um mercado em baixa, enquanto também trabalhava na construção da iBEED, minha marca/empresa. Nossa missão é democratizar o conhecimento sobre Web 3, criptomoedas, NFTs e DeFi, com foco na essência e utilidade da tecnologia para o maior número possível de pessoas no Brasil.</p><p>Não posso deixar de mencionar as pessoas incríveis que conheci em 2022. Quero expressar minha gratidão especial a Tim Balabuch, Victor Cioffi, João Pedro Kury, Daniela Zschaber, Rogério da Recycle, Rodrigo Cacioli, Joel Quelhas e muitos outros que fizeram parte deste ano incrível! Muito obrigado, pessoal!</p><p>Para encerrar, quero compartilhar uma mensagem que 2022 me ensinou: independentemente do medo, siga em frente e aja. Pode ter certeza de que tudo o que deseja para sua vida está do outro lado do medo. Essa é inclusive a frase que tenho na parede do meu escritório.</p><figure float="none" data-type="figure" class="img-center" style="max-width: null;"><img src="https://storage.googleapis.com/papyrus_images/3c0cccb71a43d1366fdb6702cf9430f1926bde1f4d965a6b27e4cb61d0fe4001.jpg" alt="”Everything you&apos;ve ever wanted is on the other side of fear.” | “Tudo o que você sempre quis está do outro lado do medo.”" blurdataurl="data:image/gif;base64,R0lGODlhAQABAIAAAP///wAAACwAAAAAAQABAAACAkQBADs=" nextheight="600" nextwidth="800" class="image-node embed"><figcaption HTMLAttributes="[object Object]" class="">”Everything you&apos;ve ever wanted is on the other side of fear.” | “Tudo o que você sempre quis está do outro lado do medo.”</figcaption></figure><p>Desejo a todos um incrível 2023, que seja o melhor ano de suas vidas! Vamos aproveitar todo o conhecimento, lições e aprendizados dos anos anteriores e enfrentar 2023 com determinação. 🚀</p><p>Abraços,</p><p>Vinícius Bedum</p><p><a target="_blank" rel="noopener noreferrer nofollow ugc" class="dont-break-out" href="https://bedum.xyz/">https://bedum.xyz/</a></p><p><a target="_blank" rel="noopener noreferrer nofollow ugc" class="dont-break-out" href="https://ibeed.xyz/">https://ibeed.xyz/</a></p><p>__</p><p>Text in 🇺🇸</p><p>The word &quot;beginning&quot; defined my year in 2022, the year when I finally managed to synchronize two things I am passionate about: sharing knowledge and exploring technology. This natural synchrony awakened my life&apos;s purpose.</p><p>This year also marked me deeply because I&apos;ve always had a great fear of appearing in front of cameras. Whether it was recording a simple story or creating more elaborate videos like reels or YouTube content.</p><p>Despite this persistent fear, I felt the need to convey the knowledge I had gathered over time about cryptocurrencies, NFTs, Web 3, blockchain, and DeFi to the world. So, I overcame my fears, recorded, edited, and posted my first video on March 22, 2022. I admit the end result didn&apos;t quite meet my expectations, rs.</p><figure float="none" data-type="figure" class="img-center" style="max-width: null;"><img src="https://storage.googleapis.com/papyrus_images/4043c2b1b316bcfbbdeaf98909192bbe7fd9fb3a6c675f13378708668d957556.jpg" alt="My first video on Youtube channel posted on March 22, 2022." blurdataurl="data:image/gif;base64,R0lGODlhAQABAIAAAP///wAAACwAAAAAAQABAAACAkQBADs=" nextheight="600" nextwidth="800" class="image-node embed"><figcaption HTMLAttributes="[object Object]" class="">My first video on Youtube channel posted on March 22, 2022.</figcaption></figure><p>However, when I checked later on, I had already shared more than 26 videos on YouTube, each around 12 minutes long. Additionally, I created more than 52 posts and reels on Instagram, and received over 2,422 likes on TikTok.</p><figure float="none" data-type="figure" class="img-center" style="max-width: null;"><img src="https://storage.googleapis.com/papyrus_images/9f3ff7a6d3679d184394e003647d0198163c851614c4ccd4dc4720a4a72280bc.png" alt="My Youtube, TikTok and Instagram account until December 31, 2022." blurdataurl="data:image/gif;base64,R0lGODlhAQABAIAAAP///wAAACwAAAAAAQABAAACAkQBADs=" nextheight="600" nextwidth="800" class="image-node embed"><figcaption HTMLAttributes="[object Object]" class="">My Youtube, TikTok and Instagram account until December 31, 2022.</figcaption></figure><p>On September 13, 2022, I decided to focus on Twitter, and since then, I&apos;ve posted more than 632 tweets, including many threads (and some good morning messages too, can&apos;t leave those out, rs).</p><figure float="none" data-type="figure" class="img-center" style="max-width: null;"><img src="https://storage.googleapis.com/papyrus_images/dd4573ea0c776f4fbf32b3149f7b1d0910eaca48b10c615792644c0650a824b2.png" alt="My first tweet on September 13, 2022" blurdataurl="data:image/gif;base64,R0lGODlhAQABAIAAAP///wAAACwAAAAAAQABAAACAkQBADs=" nextheight="600" nextwidth="800" class="image-node embed"><figcaption HTMLAttributes="[object Object]" class="">My first tweet on September 13, 2022</figcaption></figure><p>While the number of followers and subscribers may seem small to some, I am deeply grateful and value every person who believes in my work and my role in society. I can only express my gratitude to all of you who are here!</p><p>In conclusion, on March 22, 2022, I officially entered the world as a content creator, following the NFT hype wave. During this time, I continued to create content even in a bear market while also working on building iBEED, my brand/company. Our mission is to democratize knowledge about Web 3, cryptocurrencies, NFTs, and DeFi, with a focus on the essence and utility of technology for as many people as possible in Brazil.</p><p>To wrap it up, I want to share a message that 2022 left me with: regardless of the fear, go out there and do it, because you can be sure that everything you want for your life is on the other side of fear. That&apos;s actually the phrase I have on my office wall.</p><figure float="none" data-type="figure" class="img-center" style="max-width: null;"><img src="https://storage.googleapis.com/papyrus_images/3c0cccb71a43d1366fdb6702cf9430f1926bde1f4d965a6b27e4cb61d0fe4001.jpg" alt="”Everything you&apos;ve ever wanted is on the other side of fear.” " blurdataurl="data:image/gif;base64,R0lGODlhAQABAIAAAP///wAAACwAAAAAAQABAAACAkQBADs=" nextheight="600" nextwidth="800" class="image-node embed"><figcaption HTMLAttributes="[object Object]" class="">”Everything you&apos;ve ever wanted is on the other side of fear.”</figcaption></figure><p>I wish you all an incredible 2023, may it be the greatest year of your life! Let&apos;s take all the knowledge, lessons, and learnings from the past years and charge into 2023 with determination. 🚀</p><p>Warm regards,</p><p>Vinícius Bedum</p><p><a target="_blank" rel="noopener noreferrer nofollow ugc" class="dont-break-out" href="https://bedum.xyz/">https://bedum.xyz/</a></p><p><a target="_blank" rel="noopener noreferrer nofollow ugc" class="dont-break-out" href="https://ibeed.xyz/">https://ibeed.xyz/</a></p>]]></content:encoded>
            <author>viniciusbedum-2@newsletter.paragraph.com (viniciusbedum)</author>
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