Mr. Liu Zhenmin, Deputy Secretary-General of the Yukon Institute of Science and Technology, and Mr. Chusei Yamada, President of the China Lions Federation for the Advancement of Culture and Youth, President of the International Union of Ecological Designs and Secretary-General of the Alliance for the Advancement of Forests, At the same time, strong support was received from the media, such as the think tank, the new wave home.

Mr. Mohammed, Managing Director, Shanghai Starckey Group

At the beginning of the meeting, the President of the Shanghai Star Jewellery Group, Mr. Mohammed, gave a message of appreciation to the founders of the Pingya team, while also paying tribute to the smooth entrepreneurship of the Pingyas, describing the business culture of Pingya from the perspective of the decorators.

Mr. Chusei, Secretary-General of the Compile Industries Association

In his message, the Secretary-General of the Association of Catering Industries, Mr. Chusei, congratulated the practice of Parya, who, as leaders of the industry, attached great importance to the entrepreneurship of the Pyas, fully reflected the support and care of the organization’s leadership and industry in the dressing.

Mr. Yukio Takasu, President of the United States of America

One of the founders of the Pyakos, Mr. Singuan, was one of the important members of the Chinese Lions Federation, and the creation of Pingia was also supported by the Cougar colleagues, and the Chairman of the Rappiness Council of the 383 Region joined in congratulating him.

Mr. Zhang Yiqi, founder of the Siemenso

In his message, Mr. Zheng, the founder of Ping, warmly welcomed the friends of the community who had been involved in the business of the company and then gave an overview of the hearts and future blueprints created by Pingya. Through the general sharing of Zheng, the spirit of active and self-directed dressing in the dressing of the masks has been fully realized, and it is believed that the future of Pingia will come under the leadership of General Zheng and will be lucrative.

Mr. Yangd, founder of Sienas

This was followed by the inauguration of a placard in the hormone, the founder, Mr. Yangdi, and the formal establishment of the New York Pinga Architectural Design Company.

At the same time, the director of the Arts Institute of the University of Science and Technology, Mr. Lee Myo, boarded a ceremony for the awarding of a certificate from the Graduate School of Arts at the University of Technology and Science, Young Island, for the founder of Pyako.

The award marks the dressing of Ping as one of the major internship and innovative practice bases for graduate students at the University of Science and Technology, and will certainly further promote the Forces nouvelles, which cooperate in depth with universities and enterprises.

At the end of the ceremony, the golden spectral ceremony culminated in this practice. Mr. Mohammed, Managing Director of the Shanghai Starjecture Group; Mr. Soon, Managing Director of the Catering Group; Mr. Lee Han, President of the Arts College of the University of Science and Technology of the Island; and Mr. Zhang Yi, founder of the Pinga Company, took the floor for the Lion.

Smart University of Science and Technology

Lee Xiaochu, University of Technology

Mr. Lee Hao, founder of the starvation

Mr. Zhang Yiqi, founder of the Siemenso

Mr. Yukio Takasu

Mr. Yangd, founder of Sienas

In the evening, an exchange of Sharon on academic and practical designs was organized by the University of Technology and Research College of the Isle of Youth, the Pan Pacific Construction Design Company Ltd. and the Island City decoration, the Senior Designer, in the Chittagong House, and a cross-border dinner of decorative design and college.

Special visit by Mr. Zheng

Visit of Mr. Shi Jiuyong

Visit by Ms. Eide

On-site media coverage was given by the active think tank, with new wavers interviewing Pingya’s creators, and finally let us join in congratulating Ping Ping Pinga’s Architectural Design Ltd. for its opening, for breaking up in the course of future operations and for opening up business.

New waves

The communication and coexistence between people often have the spirit of valuing feelings and benevolence and righteousness. This can be called valuing emotion and righteousness. At a time of national and national crisis, there are usually many people with lofty ideals who have the courage to sacrifice and defend their country. This is loving family and patriotism. Some film and television works often deduce and display those characters who value love and righteousness, love family and patriotism.

By chance, I had the opportunity to come into contact with the era love TV drama “let your life be like a dream”, directed by the high cold and starred by Zhu Yilong and an Yuexi. It made me feel and experience the spiritual style of the distinctive characters in the story. In fact, the most impressive ones are Luo Fusheng and Lin Rumeng, who are representative in this work. They, with their own positive energy spirit, have left traces that can resonate in my heart. This, of course, is Luo Fusheng’s emphasis on love and righteousness and Lin Rumeng’s love of home and patriotism.

Love and righteousness Luo Fusheng

In the journey of life, we can meet and make friends who value love and righteousness. In fact, it is something worth being happy and cherished in our life. In them, we can not only gain precious friendship, but also experience priceless wisdom and tolerance from them. When we have the opportunity to come into contact with film and television works that show people who value emotion and righteousness, we often benefit a lot.

Luo Fusheng, the protagonist of the TV play “let you live like a dream”, shows us that he is such a boy who values emotion and righteousness. We can follow the plot of the work to understand and feel his spirit and quality. At the same time, we can harvest the positive energy transmitted by the characters. He is a character worthy of appreciation and experience. Because his body is full of the valuable quality of valuing emotion and righteousness. In the relevant events of the story, it is not difficult for us to feel.

In the story of film and television plays, Lin Rumeng, who has not yet known his life experience, has been kidnapped. Luo Fusheng, who learned of this situation, followed her relevant tracks into the mountain to look for it. At this moment, Lin Rumeng, named Tianying, was found by Luo Fusheng. However, they have to face the threat and siege of wolves. They also fell down the hillside. Although they were all injured at the same time, Luo Fusheng still took good care of Lin Rumeng, who was named Tianying.

In this way, the story gradually presents their friendship in the experiences and events between the protagonist Luo Fusheng and Tianying. After being besieged and injured by wolves on the mountain, Luo Fusheng’s actions just make us feel warm and happy. Just because it is a better embodiment of Luo Fusheng’s spirit of emphasizing emotion and righteousness. It is easier for us to realize the value and priceless of that spirit through such stories.

As a fragment showing that Luo Fusheng attaches importance to friendship, it is not limited to the part of taking good care of Tianying in this TV play. At the same time, the play also presents the spiritual quality of the protagonist Luo Fusheng to us in other layers. The story of the play also conveys to us the energy of attaching importance to friendship from Luo Fusheng’s help to Tianying. Once, Tianying wanted to know her true life experience for various reasons.

As her good friend, Luo Fusheng took the initiative to help Tianying find clues about her life experience. Moreover, I learned that Tianying is Lin Rumeng’s business. Meanwhile, Luo Fusheng is not only helping Tianying find the mystery of her life experience. At the same time, he also provides other relevant help for Tianying in all aspects. In this way, our audience can better understand his spiritual power of attaching importance to friendship.

Sometimes, the embodiment of valuing emotion and righteousness is not limited to daily help and care. It is more reflected in the behavior of being able to lend a helping hand and dare to exchange their own sacrifice for their friends’ lives when their friends are in danger of life and death. Luo Fusheng in the TV play “let your life float like a dream” is such a person who has the courage to sacrifice for his friends.

In the story, Tianying was once tied over the fire. However, in order to save Tianying, Luo Fusheng refused to loosen the rope he held even if he was shot several times. This is a better embodiment of Luo Fusheng’s sacrifice in exchange for Tianying’s life. This also just shows Luo Fusheng’s spiritual quality of valuing emotion and righteousness. Therefore, it should be a better feeling for us to watch this play.

Loving family and patriotism Lin ruomang

The TV series “let your life float like a dream” shows us that the character image is not just Luo Fusheng’s emphasis on emotion and righteousness. While we know, understand and understand Luo Fusheng, we will inadvertently be familiar with another character in this work. She is Tianying. She is also the heroine Lin Rumeng that the play wants to show.

The event about Lin ruomang was actually unfolded synchronously with Luo Fusheng’s experience and course. For her story, experience and ups and downs, we can more or less slowly experience it from the presentation of the play. In particular, she showed the noble quality of loving family and patriotism. This, like a positive and strong force, slowly moved us and aroused our spiritual resonance.

The time when Lin Rumeng lived was not a time of peace. On the contrary, it was an era facing national crisis and national security. Like many people with lofty ideals, Lin Rumeng also shows her noble spirit of loving her family and patriotism. She once joined the industry of singing and acting. However, facing the crisis of his family and country, Lin Rumeng took the initiative to join the revolutionary organization of resisting the enemy and saving the country.

This, on the one hand, is due to the pain of losing loved ones one after another. On the other hand, it is because she has the noble spirit of loving her family and patriotism in her heart. Therefore, when the country is in crisis and the nation is in crisis, Lin Rumeng does not stand by and choose to escape. She took an active part in the revolutionary organization and devoted herself to saving the country and the people.

In fact, Lin Rumeng, who joined the revolutionary organization, also has all kinds of experiences in performing her tasks. In order to be able to get close to enemy organizations and understand intelligence, she once pretended to lose her memory and approached characters she shouldn’t be close to. The experience of pretending to lose memory has also become a shining scene in her patriotic process of loving her family.

If we say that Lin Rumeng’s performance on the stage is for the audience. Well, she’s close to dangerous people

However, among the nearly 6000 restaurants, there are only three direct stores, and the franchise stores almost support Yang Guofu’s “all rivers and mountains”. Maybe become a franchisee and lose a franchisee. The huge franchise system makes Yang Guofu’s franchise management a “hard injury”, and food safety has become the focus of the brand. This time, can Yang Guofu knock on the door of the capital market?

Sprint “spicy hot first”

Rumors about Yang Guofu’s listing have come true. According to the announcement of the Hong Kong stock exchange, Yang Guofu submitted a listing application to the Hong Kong stock exchange, with CSCI as its sole sponsor. How much money does Malatang make? According to the prospectus, in 2019, 2020 and the first nine months of 2021, Yang Guofu’s income reached 1.182 billion yuan, 1.114 billion yuan and 1.163 billion yuan respectively, and the profits in the same period reached 181 million yuan, 169 million yuan and 202 million yuan respectively.

If it can be listed successfully, Yang Guofu is expected to become the “first share of Malatang”. The performance of several years and even the listing in Hong Kong this time can be regarded as a “meritorious hero” by the franchise store. The listing application shows that its franchise restaurant business revenue continues to grow, from 1.036 billion yuan in 2019 to 1.056 billion yuan in 2020. Meanwhile, the revenue increased from 667 million yuan in the first nine months of 2020 to 1097 million yuan in the first nine months of 2021.

The franchise restaurant is almost Yang Guofu’s “all rivers and mountains”. As of September 30, 2021, there are 5783 restaurants under Yang Guofu brand. From the perspective of store attributes, there are only three direct stores, 5759 franchise restaurants in 31 provinces and cities in China and 21 overseas franchise restaurants. It can be seen that the proportion of franchise stores has reached 99.9%, which is self-evident for Yang Guofu.

Yang Guofu also said in the listing application that Yang Guofu’s business operation largely depends on the relationship between the brand and franchisees and the operation of franchised restaurants. By the end of 2019 and 2020, as well as by September 30, 2020 and September 30, 2021, the revenue from franchised restaurants was RMB 1035.7 million, RMB 1055.6 million, RMB 667.1 million and RMB 1096.6 million respectively, accounting for 87.6%, 94.8%, 92.2% and 94.3% of the total revenue of the relevant year or period respectively. The income generated by Yang Guofu’s franchise restaurant mainly comes from franchise related expenses and sales of unified purchased goods.

Zhu danpeng, an analyst of China’s food industry, believes that with the continuous transformation of market forms and the increasingly fierce competition in the catering industry, Yang Guofu’s choice of listing at this time can improve the brand effect and scale effect, so as to further strengthen the comprehensive competitiveness of the brand and weaken the operation risk of the brand. Although it is related to the quality and integrity of the enterprise’s supply chain, it can bring certain advantages to the enterprise’s product security and customer loyalty. This is also the direction that Yang Guofu needs to improve.

Food safety is a barrier

Such a huge franchise system also increases the difficulty of Yang Guofu’s management, and it is difficult to achieve the standardization, chain and branding of stores. As the “hardest hit area” of food safety issues, Yang Guofu has been controversial for many times because of food safety issues. For example, in July last year, Yang Guofu’s store was exposed to rat excrement all over the warehouse, the ingredients were still used after being bitten by rats, and the overnight ingredients not put in the refrigerator were mixed with fresh ingredients. Subsequently, Yang Guofu issued an apology statement for the food safety problems of the franchise stores. In addition, on January 15, the Beijing Consumer Association also reported and sorted out the recent major food safety inspection. Among them, 17 stores of Yang Guofu Malatang had food safety problems.

In this regard, Yang Guofu also said in the listing application that the franchise business makes Yang Guofu face multiple risks, some of which may have a negative impact on the income of franchisees, thus affecting Yang Guofu’s brand reputation. Each risk related to franchise may have an adverse impact on Yang Guofu’s business and performance.

Lai Yang, vice president of the Beijing Institute of business economics, said that the enthusiasm of investors depends on the actual operating ability and performance of enterprises. Among the enterprises listed on the Hong Kong stock exchange, there are not a few enterprises whose share prices have fallen sharply due to improper operation. For Yang Guofu, it is very important to provide support to franchisees in terms of supply chain and food safety standards. If the support is not enough, franchisees may have business problems such as food safety, which will damage the reputation of the enterprise. When such negative events accumulate to a certain extent, they will affect consumers’ trust in the brand and brand revenue.

Zhu danpeng pointed out that Yang Guofu’s cost performance is high, the products also meet the needs of young consumers, and the market space is large. However, the franchise mode has high requirements for the management of enterprises, which is easy to form problems that are difficult to control, which is also a point that Yang Guofu needs to attach great importance to in the future layout. Food safety is the foundation of enterprise development. After food safety is guaranteed, enterprises can better guide consumers in terms of products and consumption scenes.

Lai Yang believes that the profit and loss of franchise stores have a limited impact on the brand, so Yang Guofu’s risk of adopting franchise mode is relatively low. If the brand reputation is good, it is easier to attract franchisees and form a virtuous circle. However, the listing of enterprises is not once and for all. If Yang Guofu obtains financing after listing, he also needs to invest in brand image, business model and products to continuously improve brand competitiveness and bring more freshness to consumers.

Malatang has developed into a 100 billion market

It is worth noting that the Malatang market is developing into an important part of China’s fast food market. Calculated by the sum of total commodity transactions, China’s Malatang market increased from about 96.8 billion yuan in 2016 to about 130.6 billion yuan in 2019, with a compound annual growth rate of about 10.5%.

Except physical stores