In early spring and February, the mushrooms in the greenhouse edible fungi planting base in Gongdian Town, Lixin County, Bozhou City, Anhui Province entered the peak harvest season. The villagers were busy collecting, sorting and shipping edible fungi to supply local markets.

In recent years, Gongdian town of Lixin County has adopted the development model of “family farm + base + farmers”, guided farmers to plant greenhouse mushrooms with corncobs, vigorously developed the edible fungus industry, assisted the revitalization of rural areas, and driven local agriculture to increase efficiency and people’s income.

According to the analysis of the person in charge of the operation of qunar holiday products, this year’s flower appreciation is still dominated by local tours and short distance tours in the suburbs. Family trips and parent-child trips account for a high proportion. Guangzhou, Hangzhou, Kunming, Chengdu, Chongqing, Wuhan, Jiangxi and Wuxi are all popular flower appreciation places. In terms of long-distance flower tours, bookings in Tibet and Xinjiang increased the most, and the demand for private groups and customized tours increased significantly compared with that before the epidemic.

Many local officials announced that the “spring” flower tour ushered in a small peak

“Since February, the South has been rainy and the temperature is low. Until the last week of February, the temperature has picked up significantly, spring flowers bloom in Hangzhou, Guangzhou, Chongqing and other places, and the booking volume of flower viewing products on the platform has also ushered in a small peak in the past week.” Yang Guanghui, the person in charge of qunar product operation, introduced that from the current booking situation, the most popular flower viewing places include Tibet Nyingchi, Xinjiang Yili, Wuxi Yuantouzhu, Nanjing Meihua Mountain, Jiangxi Wuyuan scenic spot, Beijing Summer Palace, Chengdu Manhua manor, Wuhan University, Chongqing Nanshan botanical garden, Guangzhou baomo Garden, etc.

In Jiangsu and Zhejiang, with a wave of warming at the end of February, the highest temperature in many places is close to 20 degrees Celsius. Wenzhou, Taizhou, Quzhou, Jinhua, Ningbo and Hangzhou successively declared “spring”. Qunar platform data show that Hangzhou West Lake, Lingyin Temple and Yangzhou thin West Lake are hot places to enjoy flowers.

In Guangzhou, flower appreciation Tour “multi-point flowering”. Conghua Jindong peach blossom town has the blessing of “hot spring + flower appreciation”. On the qunar platform, the search volume of “peach blossom town” increased by 20% month on month last week.

In Chongqing, the most popular places to enjoy flowers are Nanshan, Fotuguan, Caiyun Lake National Wetland Park, etc. Qunar data show that the search volume with “Tongnan rape flower” as the keyword increased by 20% month on month last week.

In Kunming, the weather finally warmed up after the snow last weekend. Tulips, plum blossoms and rape flowers bloom just right. Qunar data show that Dounan is the rape flower in Wetland Park, the tulip in laoyuhe Wetland Park and Cuihu Park, and the plum blossom in Luolong park. The search volume is the highest in Kunming.

Rape flowers in Wuyuan, Jiangxi Province are also getting better, and the number of tourists has increased significantly. Wuyuan has just officially announced that it will enter the “peak of flower appreciation tourism in spring”. From March 5 to May 10, traffic control will be carried out from 6:00 to 22:00 every day. Where to go also reminds tourists that the flower viewing trip needs early planning and early reservation.

Play a new “flower” like steam train, mine exploration and new measures camping

What’s new in this year’s flower tour?

According to Yang Guanghui, compared with the same period last year, the booking increase of flower viewing products in Tibet and Xinjiang this year has reached about 40%, the highest among similar products. She analyzed that when overseas tours are still closed, Tibet and Xinjiang are most in line with everyone’s yearning for “poetry and distance”. In addition to the attraction of spring flowers, the two places’ different natural scenery, strong ethnic customs and good epidemic prevention and control are all highlights.

Qunar data show that from the consumer portraits booked by flower viewing products, Guangzhou tourists love flower viewing most. There are also big flower admirers in Kunming, Beijing, Hangzhou, and Shanghai. The proportion of post-90s increased by 10% compared with last year, and family travel reached more than half.

The proportion of private groups is more than 1.5 times higher than that before the epidemic

Small groups and customization are an obvious trend of flower tours this year.

Qunar platform data show that free travel accounts for about 30%, small groups account for 45% and private group customization accounts for 10% of the reservation of flower viewing products this year. Compared with before the epidemic, the demand for small groups and private customization increased by about 1.5 times.

“After the epidemic, people have higher requirements for privacy and security, and group tours also show a trend of miniaturization.” Yang Guanghui introduced that for private customized tours, tourists are more concerned about not only the itinerary and time, but also vehicle services, accompanying travel photos, scenic spot guides, etc. on the whole, they put forward higher requirements for service quality and accommodation quality. Correspondingly, the pricing of long-distance flower tour products has also risen this year, and the average price of flower tour products in Tibet has reached nearly 5000 yuan.

According to the analysis of qunar big data research institute, the richer experience content and higher quality service level also make tourists no longer “look at the flowers”, and more tourists choose to stay one more night near the flower viewing place, which drives the reservation of hotel accommodation nearby and improves the “gold content” of flower viewing tour.

Qunar platform data show that in the last weekend of February, the number of hotel home stay reservations around scenic spots such as Hangzhou West Lake, Lingyin Temple and Hangzhou flower garden increased by more than 30% month on month compared with a week ago; The number of home stay bookings of hotels around Baiyun Mountain scenic spot in Guangzhou increased by more than 30% month on month; Tulips bloomed on the Bank of Kunming Cuihu lake, becoming a popular punch in place, driving the reservation volume of surrounding hotels to increase by 20% month on month over the weekend; The number of home stay bookings of hotels around Nanshan in Chongqing increased by 50% month on month. Many hotels in flower viewing places in the suburbs such as black Valley and Jinyun Mountain have sold out as early as the middle of the week.