In addition to titles, product images are also very important in our optimization. Because we know that online shopping is largely determined by looking at pictures, because consumers cannot experience products in person. In this case, the product picture becomes very important, because it can help consumers understand and accept the product through imagination.

The keywords in the title can attract consumers and display the search results in front of them, while the pictures can attract consumers to click on the listing and intuitively understand the product, thereby helping them make a purchase decision. Therefore, headlines play a very important role in helping consumers decide to purchase.

Imagine, if a product has no picture or the texture of the picture is not good-looking, will you buy it? We can consider it from the perspective of consumers. If the quality of the picture is poor, we will not buy it. Therefore, we should pay special attention to the optimization of titles and pictures.

Specifically, we needed to optimize product images. When releasing a product, the product can display 7 pictures, of which 1 is the main picture and 6 are auxiliary pictures. We need to optimize the main and auxiliary images separately. The main image appears on the first page of search results and is as important as the product title in the search results. The main function of the main image is to attract consumers to click, so we must pay special attention to the creation of the main image. For main images, Amazon requires real product images, not hand drawings or renderings.

Amazon requires the main image to use a pure white background, that is, 255,255,255 RGB pixels. What are the consequences of such pixels? For black products, it can be clearly displayed, but if the product is white, it cannot be reflected. If the product is white, or cannot be reflected against a white background, it is recommended to refer to competitors' practices. If your competitors use images in black or other colors, consider using them as well. Strictly speaking, images with non-white backgrounds are not allowed on the Amazon platform, but they are usually not dealt with harshly. In the picture, we should also pay attention to the proportion of the product in the picture, not too big or too small. If the product occupies the entire space of the picture, the overall picture will appear uncoordinated and make consumers feel depressed. If the picture is too small, consumers may feel that the product is small, and the overall feeling will not be very strong. Therefore, it is generally recommended that the proportion of the product in the picture is about 85%.

The Amazon platform stipulates that the pixels of the picture are 500*500, so that the picture can be enlarged when displayed. You can use 1000*1000 pixel images, but don't exceed this range. If the pixels are too large, it will not be so easy to open the picture, which may cause consumers to lose due to the slow opening of the picture.

When taking product pictures, be careful to avoid horizontal and vertical. In order to make the picture look more three-dimensional, the product should be placed at a certain angle, such as 45 degrees or 60 degrees, so that the pictures taken will be more attractive. If the picture is taken horizontally and vertically, consumers will look like they are seeing a plan, which is not attractive.

In fact, it is not required that each of us must be able to take pictures and use Photoshop, nor does it need to buy a high-end digital camera. There are many picture outsourcing companies on the market, for example, our chamber of commerce also has an art studio. If you want to take better pictures, but don't want to shoot yourself or hire an artist alone, you can also let these things be handled by an outsourced art studio. However, we also need to be cautious when handing over to outsourced art studios. You can't just hand them the product and say, "OK, let's shoot it". If they take sub-optimal photos, or look sub-optimal, but can’t see what’s wrong, that can affect our overall listing build.

I suggest that when you are taking pictures, whether it is your own artist or an outsourced beauty studio you find, you must provide him with a series of picture suggestions. Where do image suggestions come from? Take a closer look at your competitors. Use your keywords to search, find these competitors whose products are similar to yours, observe their products, and sort out a complete set of your own ideas. For example, select six or seven pictures from the product pictures of competitors, and each picture is an angle. Give these pictures to your artist and tell him that you are going to achieve such a result, this effect, and at the same time require your artist to process more than these, so that after turning it over, you will have a set of high-quality product pictures .

In addition to the main picture, there are 6 auxiliary pictures when releasing the product. For these 6 supplementary pictures, how should we deal with them? We must note that the processing of auxiliary images includes multiple angles and multiple pictures. Every image must have a specific purpose. These pictures should include pictures showing selling points from multiple angles. You can show pictures from multiple angles, but these angles are not random, but show your selling points and uniqueness as much as possible. You can also put some food comparison pictures.

Sometimes, we may not know the size of some products after we get them, and consumers may not know the size of the pictures when they look at our pictures. In this case, we can make a comparison. For example, you can compare a product to a credit card, showing that they are the same size, or slightly larger, or even slightly smaller than a credit card. This way, consumers can easily understand the size of your product images. However, when making a physical comparison chart, your comparison reference object cannot bear any brand logo, otherwise it will infringe the trademark right. For example, when you buy a mobile phone case, if you say that your mobile phone case is transparent and can be placed on an iPhone, but if the transparency of your mobile phone case makes the iPhone logo appear, then it will infringe trademark rights.

Also, if your product is the same size as a credit card, and you choose a credit card for comparison, but with the Visa logo, your name, and bank card number on the face of the credit card. In this case, not only does having the Visa logo infringe trademark rights, but because the card has your personal information on it, there is a risk if your card is stolen. Therefore, we need to pay special attention to these issues.

Sometimes, we may be judged to be infringing because we accidentally bring a trademark into the picture. At this time, we may feel very wronged. Therefore, when making a physical comparison chart, we must pay attention to avoid infringement due to this kind of comparison chart. In addition, we can add life-like application scenarios in the 6 supplementary pictures, so that consumers can better understand and understand the product. When seeing a life-like application scene, people will habitually and quickly bring themselves into this scene, and gradually feel the intimacy of the product, which greatly improves the familiarity of the product. Therefore, in the process of releasing products, it is necessary to consider adding life-like application scenarios.

Of course, if your product has a complex internal structure and fine workmanship, you can also add a disassembly diagram of the product core. The circuit board, CPU, etc. in the core of the product can be shown in the dismantling picture, which is particularly attractive. Although many consumers may not understand the core disassembly diagram, they will feel that your product is of high quality and have a stronger desire to buy.

If you designed the product packaging yourself, I recommend adding an image of the product packaging to your gallery. This can show how serious you are about the product and how it feels. However, not all product packaging images fit within the entire collection. If your product packaging is packed in bubble bags, I suggest not to put pictures of the packaging. When taking pictures, it should be able to reflect the texture of the product and at the same time highlight the characteristics of the product. In addition, text can be inserted appropriately in the picture set to remind consumers to understand the characteristics of the product.

The article is from

https://yilu.us/amazon/image-optimization-for-amazon-listings

Take a step forward and directly teach you how to publish a GIG that generates $50,000 in revenue. What are GIGs? They are the virtual service commodities on Fiveer. Let's briefly introduce a process of publishing gig.

The first is to set the title. The title is very important, because the keywords on the title can be directly searched by customers. After we set the title, set the package price and product description. Just like a product manual, if it is written in an obscure and difficult way, others will simply close your page and find another one. So try to write as simple and understandable as possible. is an add request. What information do you need from library customers for this service? For example, if you are doing translation, you require customers to provide translation documents.

The final step is to upload the main image and video. A good main image will give you a high Gig click rate, which in turn will affect your ranking weight. I suggest that you can use some free templates as the main image. After setting these, our GIG will be officially released, but some people release gig but nothing happens, and no customer comes to consult, but some people send a gig and come directly with hundreds of orders. What is the difference? Still a problem with gig not being outstanding.

If there is no bright spot in gig, it will not be promoted by the platform and will not be seen by customers. So you have to show yourself as much as possible, make your gig look better, and catch the attention of foreigners.

In addition to packaging g i g, there is another point to promote your gig. You can boldly connect social apps like Twitter, Facebook, and Instagram to promote your gig link, which is much more useful for self-promotion than swiping orders. Moreover, swiping orders is risky and easy to encounter scams. So how to publish a GIG that generates $50,000 in revenue requires your efforts in packaging and promotion.

This is the end of today's sharing. The content of our program will be updated steadily mainly based on some experiences we have summed up. I hope it can be helpful to you.

The article is from

https://yilu.us/fiverr/how-to-create-fiveer-gigs

We want to tell you that these 5 ways to make money are summed up by people called Instagram in our community. Some of them are used by myself, so I will definitely tell you what I know.

First of all, the first way is to advertise. This way requires your account to have a certain fan base, at least 5,000 fans. In this way, if your content is attractive enough, merchants may contact you. The cooperation model is also very simple, that is, to help promote their products in your account, they will ask you to post photos to be embedded in their product advertisements, as long as you do well according to their requirements, they will give you money Remittance to you, this is an advertising cooperation.

The second way is to resell your Instagram account, either by making an Instagram account and selling it yourself, or buying an account at a low price and selling it at a high price. But it takes a lot of time to create an account by yourself, and it is generally not worth it. So more people are doing a business of buying and selling accounts. But it requires you to have a very keen estimate of the value of the account. Different types of accounts have different prices, such as travel, pets, life, etc.

The third way is to provide services to other people who do Instagram. There are many kinds of this service, such as helping to promote his Instagram account, or helping his Instagram account with content management, or helping to make pictures for a fee, some are charged on a monthly basis, and some are charged on a per-use basis. There is a friend in our community who specializes in Instagram promotion services. Each customer earns 2,000 US dollars. He has six or seven stable customers, so he earns close to 10,000 US dollars every month. So really is very high.

The fourth way is affiliate marketing. What does affiliate marketing mean? Summarize the commission in one sentence. For example, if we help other companies promote their products or services, we can deduct a 10% commission from the amount we sell. This is an analogy, we usually put the affiliate marketing link on the homepage of our account, so that users can click the link to jump directly to the purchase interface. If your Instagram account has 100,000 followers, and you help sell a $100 product, the conversion rate is 2%, and we can get 10% of the commission, and this account can bring in an income of $20,000.

The fifth way is to sell your own products on Instagram Agency. If we have our own products, this method is actually the most efficient. The most profitable way. A typical approach is to link Excel with your own online store. The online store can be a standalone Shopee website, or a platform-based e-commerce company, such as Amazon, so that the traffic between Instagram and our online store can be exchanged, and it can also bring very considerable benefits.

The article is from

https://yilu.us/instagram/5-ways-to-earn-money-on-instagram

1. Not understanding the target audience. If you don't know who the target audience is, and you don't know what kind of content the audience likes, you can only make content that feels good about yourself. Therefore, before starting a channel, a basic persona must be constructed. Who are they, what do they like, where do they come from, how much do they have, where can they find substance.

2. Unfamiliar with competing channels. Know yourself and the enemy, and you will never be imperiled in a hundred battles. Whether it is domestic or foreign self-media, competitive product analysis is very important. But many newcomers don't have this awareness, and they always think of plans by themselves, making various guesses and assumptions. If you want to be familiar with the gameplay in your field, you must keep an eye on the movements and data of your opponents or peers, including the selection of competing products, the data of competing products, the rules of competing products, and even details such as their shooting and editing.

3. Excessive expectations for new channels. Many YouTube newcomers are very distressed after posting a few videos, but there are no views, or the views are only single digits, and they even doubt their lives. Is my content wrong? Is the platform targeting me? Is the tubing hopeless? In fact, it is very normal to have no traffic at the beginning, and most channels have no traffic at the beginning. YouTube's initial volume is very slow in the early days, but it will skyrocket once you get traffic later, please wait patiently and don't think too much. What you have to do is to constantly optimize content and improve operational skills.

4. The focus of discarding the basics and chasing the last. Many newcomers will pay special attention to the two values​of playback volume and subscription volume. It is important, but the core data is not the core data of these channels. In the early stage, more attention should be paid to content quality and user feedback. The specific data is mainly reflected in the click-through rate, completion rate and positioning rate, rather than other superficial data.

5. Ignore production costs. Any industry seeks to maximize benefits while minimizing costs. Although the income of the YouTube agency is quite high, it must also take into account the production. For example, if you invest a lot of time, manpower, material resources, and financial resources at the beginning, you have to think about whether it is worth it, and whether you can really make money on YouTube after turning on the income. If you want to make money through YouTube, you must avoid these mistakes.

   The article is from

   https://yilu.us/youtube/problems-of-youtube-marketing

We want to create a homepage in our personal account, what should we do? In the background, we can see an inverted triangle icon, click on it to see the "Create Homepage" option. We can open "Create Homepage" in a new tab. Here, you'll see two options. Facebook used to have a lot of options to choose from, six, but recently it's down to two. This could be due to a change in your IP address or something else. Facebook changes from time to time, so you may have 6 options when you see it. But we only need two options. If you are a merchant or brand, it is enough to use. Next, we can give our homepage a name and add categories. We choose a category at will, and then click Next.

Selecting a community is an option. Or you can choose a product or service. Let's change it. When choosing a name, the name is very important. I chose a random name for this homepage, but you can't choose it casually when you choose a name. You must be related to your own brand or product, because this is a public homepage, that is, a business homepage. When choosing a name, you must directly promote what you most want to promote, such as your brand or product. Therefore, you should directly choose a name that can directly promote you.

Here, I randomly named it to show you. At this time, the system will ask you to upload an avatar. What can you upload? You can upload your brand LOGO. That is, the LOGO of your brand or product. We randomly find a picture, such as this picture. You can also add some photos of your own brand or products. Of course, this thing is not fixed, you can change it later. We can just find a picture.

Now our home page background has been created. Here we can simply take a look at the functions and content of the background of the homepage. For example, there are 5 tabs here, which are tools for homepage management. Tabs are some information in the home page, used to display information to others. Here is a feature that invites your friends to join your page and like it. Here is your timeline, which is your news feed interface. Here is where you post. There are many options to choose from for posting such as photos, videos, events, check-ins, merchandise, tagged merchandise, milestones, advertisements, and more. You can also create events, offers, discounts, and more. Depending on the situation, you can use different templates to publish your post content.

Here, the system will provide some help information, which is a small tip for homepage management. It will make some suggestions according to the different situations of your homepage to help you adjust the homepage. Of course, you can also turn off this prompt. From here, you can share the Page to your personal timeline or someone else's timeline. You can share to your timeline, friends' timelines, groups, events, pages you manage, etc. You can also share it with others via private message. Here is the function of follow and like. If someone follows you, your message will be sent to their timeline. If someone likes you, they will also follow you. Here is the action button, which occupies a more prominent position in your homepage and attracts attention. Most of the homepage has a white background, while the action button has a blue background, which is more visually prominent. Its role is to allow visitors to visit your website, download apps, purchase products, etc. directly by clicking the action button.

On our homepage, there is a button that is used to call visitors to our homepage. This button helps us connect with customers who are interested in us. For example, appointment service and contact you, appointment service is more suitable for offline stores. For example, if you do business, our things are wholesale, or provide solutions for certain industries, such as whether you are in the electrical industry, we can provide you with solutions, or whether you are doing decoration, I can do it for you The whole house, after you contact me, I will give you a plan. Or do you want to buy some machinery and equipment, how can I match it for you, or other business forms, here you can learn more about which businesses, what important videos or materials you have, you can add it on the webpage and link it, Let others know about your business.

By watching videos or reading articles, people can make purchases or donate. At this time, we can attract people to visit our store and view the promotional information, which is what we use for e-commerce, and it is also used by our people who conduct e-commerce. Boost sales by getting people to browse your store and check out your store offers. This is for promotion and use in APP, such as downloading applications or playing small games. This is an action button, we can add a link here, for example, we can add a link to an external website, or jump to your homepage for shopping.

Our homepage doesn't currently have a store added, so we'll add one now. OK, let's add a "Shop" button as well. Let's click. OK, let's test the button. Okay, test it out and it will jump to where we want it to go. This is the action button for the home page. Let's take a look at the inbox. The inbox is where we communicate with our Page's fans on a daily basis. Here we see Message and Facebook reviews or reviews, these are reviews, ratings, etc. from our homepage. These will all be displayed here.

If you have linked an account in Instagram Proxy, you can manage it here. Well, in the inbox, we can quickly reply to all the comments, live chat and messages in Instagram. notify. Once it's put together, it's more efficient, okay, but it's kind of slow. This is our notification, where all the dynamic information of our homepage will be notified here. For example, all notifications like who liked you, who commented on you, who shared you, etc. There are also some dynamics, and some other people's requests for your homepage, etc., and you will be notified here. This is our performance analysis.

Our data analysis on the home page. In data analysis, it contains all the data in our home page, which is an overview. In the overview, what data options are available, such as the number of actions by the user. Simply put, how many people clicked where on your homepage? How many clicks? How deep is the access? The number of page views of the homepage, because how many people have viewed your homepage, and how many people have viewed it. The number of previews is actually what we call the exposure of AliExpress or Amazon. How many times has your homepage been exposed? After the exposure, how many people clicked in and turned into browsing. Home page hits, how many times has your home page been clicked? The information on your homepage, how many people are your posts reaching? How many times have you been recommended? How many times has your homepage been recommended? Posts on your homepage, how many interactions are there with your posts? The number of views of your videos, the growth of your Page's followers, etc. The second one below you is promotion. Your homepage has recently done some paid advertising dynamics and some dynamic data. Fans list one item separately, and this fan will give more dimensional analysis. There is also an event, that is, the recent event on your homepage, how many people participated, and how many people interacted. These will be counted in this event. The last is market research, which is the market research data of your homepage, including the age distribution, gender distribution, geographical distribution, etc. of your fans. These are options in the analytics of your homepage.

This fan will count the data of some of our fans. Let's take a look at the reach of this site. First open a few services and let them run. For example, this publishing tool, let's skip the place where we got stuck before. In the publishing tool, we can manage our posts and content. For example, the posts we have published can be managed here. What does "scheduled post" mean? We can create a post, and set a time, when to publish this post. For example, if we have some inspirations and ideas that we want to record, we can create drafts to save these ideas, and then post them at the right time. For example, we can make this post appear only for an hour or ten minutes, right? Time-limited posts are great for promotions.

Our video library is a collection of some videos created by ourselves. Cross-posting videos means that after establishing a cross-posting relationship with another homepage, the videos you post will appear on the other's homepage, and the videos posted by the other side will also appear on your homepage. This is a cross-posted video. There's also audio material, you guys can download some free or paid audio for your video or whatever, right? Branded content is when someone else tags your Page and requires your approval before it can be published. Some people may tag your homepage and post some information related to your brand or products, and some may be disparaging information. You should moderate other people's posts to see if they are good or bad. A post refers to some information you publish, and an advertisement library is a collection of your advertisements. Full screen ads are a special form of advertising. Transaction analysis refers to counting the number of your fans and the number of people covered.

Alright, let's look at the settings first. In the settings, we can adjust the visibility of the homepage and decide whether to publish our homepage. There is also a setting for guest posts, where we can decide whether to allow visitors to post, photos or videos on our homepage. We can also decide whether we will manage the content ourselves or let everyone develop freely. I suggest that you prohibit other users from posting on your page, only allow yourself to post. Shared audience and visibility also need to remain absolutely public.

Here is the message function, users can contact us by sending messages. Tag permission is to allow others to tag your homepage to create a frame, or set you as a location. Here are allowed countries and regions, where you can block some content or people. For example, if you only do European and American markets, you can block people in Southeast Asia and let only Europeans and Americans see your content. There are also age restrictions, which restrict people of a certain age group from seeing your content.

We can set up the review of the content of the homepage here, such as adding some bad words to filter posts or words that are offensive to your brand. You can also add some swear words or disparaging words about other brands here, and block their brand words. There is a profanity filter here, Facebook has its own profanity database. We only need to turn on this filter and select the medium level to filter out most of the curse words. In addition, we must choose recommendations similar to the homepage, which will help our homepage exposure.

Home page update means that when you have new information, it will automatically post. This can be a bit annoying. You can also choose to post in multiple languages, so you can post in other languages besides English. Your posts can also be automatically translated into foreign languages for easy reading by foreign language users. If you choose comment ranking, the most relevant comments will be ranked first by default. If you don't choose, the latest comments will be ranked first. Page content distribution refers to allowing others to download your content to the Facebook proxy. Downloading a homepage means downloading your homepage and saving a copy.

We can back up our homepage on a regular basis, say weekly or monthly. This helps us retain some content on our homepage, such as the number of fans, our content and previous advertising ideas, etc. Another advantage of backing up your homepage is that if your homepage is blocked, you can use the backed up data to restore it. If you have a good habit of backing up, even if your homepage is blocked, you will only lose the data of the last week, because your previous data has been backed up. We can also merge duplicate homepages here, or remove unwanted ones.

Here you can set the message options for the home page. For example, set the Enter key to be used when sending messages, or prompt visitors to send messages. If you're online or your Page responds to messages quickly, you can open a dialog directly for visitors to chat with you. You can also set automatic reply here, for example, when someone sends you a message, you can automatically reply a message. In addition, you can add personalized responses, such as using the user's first name, last name, full name or page address, etc. Here you can also preview your automatic and personalized replies to make sure they are correct. Here you can also set offline replies, that is, replies when you are not online.

Creating a welcome message means adding a piece of text at the bottom of your homepage that welcomes visitors to message you. When editing your homepage, you can choose a template for your homepage. There are many options here, for different industries. For example, the venue option is for offline brick-and-mortar businesses such as corporations; the movie option is for the film industry; and other options include the Red Cross, politics, personnel services, coffee shops, and restaurants, among others.

If our homepage is shopping, then of course we have to choose a shopping template. After choosing a shopping template, we can have our own store. In the Home tab, we can adjust their positions, and we can also make some settings, such as closing certain groups. But some fixed content cannot be closed, such as discounts. We can also turn off reviews. In short, some content can be closed, while some cannot be closed.

The store can also adjust its position, such as placing it at the front. Posting identity refers to whether the identity you use when posting information is your homepage identity or your personal homepage identity. You can freely choose how to receive notifications, and you can also filter out some unwanted information. In the message platform, you can make common settings, such as linking an app or URL to your homepage, or binding a message to a stand-alone station or app background. There are also some advanced features that need to be applied for. Also, there are some customer chat plugins. There are also some tools here that can be set up in your website to use the new features of message on the website.

This video management tool can provide simple video editing functions, such as making titles and endings by yourself, adding live textures, etc., to create videos. Here you can edit the video. Home page user identity means that in this tool, you can add administrator, editor, moderator and other roles to your home page. For example, the administrator is the highest authority and has all the authority of the homepage. Moderators have certain permissions, such as posting messages as a Page, replying to and deleting Page comments, creating ads, viewing admin posts, and more. Editors can do some writing work, and advertisers can create advertisements and view results. Analysts can only view analytics. Streamers can live stream from a mobile device as a Page, but they can't comment, create content, or view member analytics, they can only stream.

Home pages are created to serve different purposes. For example, you can use a homepage to manage teams. Home pages can be large or small. Why are these people assigned different permissions? Because your homepage is a very important asset, just like CCTV, where no one is allowed to say anything or do anything. They all have their positions, for example, announcers have announcers, photographers have photographers, isn't that true? They can only do what they are responsible for and can't take care of other things, otherwise it may cause chaos.

A home page can also be used to maintain your or your company's image. For example, if someone has a grudge against your company, he may delete your Page. This kind of thing has also happened in the industry. There are also connections between users and other Pages, and some users prefer other Pages. However, these home pages are not required or required to be used. This is a question of authorization.

This tool can provide advertising functions and is also a home page user identity management tool. It helps you manage branded content. When you want to use your brand to do something, you can license or manage it here. This tool also helps you tie your Instagram account to it. In addition, there is a selection function, where you can like or choose other people's content, etc.

A crosspost is a relationship where you crosspost with another Page. This means your video can be posted to their profile and their video can be posted to yours. Below is the help mailbox on the home page, which is used to receive system messages. The Activity Log records all activity on your Page, and you can download a copy to view the Activity Log.

Fan data has its own meaning behind it. For example, count the growth of fans, the activity of fans, the number of interactions with you and the interaction rate, etc. These data can help us analyze whether our fans are active, whether they are zombie fans, the coverage and number of our fans, and whether the recent development has increased, etc.

Here we collect a lot of data, including account information. Using this data, we can see which content is more popular and tailor content to this in the future. In addition, we can see how many people were reached by recent content, how much traffic it got, and the number of page views. We can also understand which countries, cities, age groups our fans come from and provide them with specific content based on this information. In addition, we can also analyze the exposure click rate through the number of previews and page views of the homepage.

Exposure CTR is a measure of the number of actions on your Page. On the homepage, we can use data to understand what fans do when they come to the homepage. In addition, we can also use the data of each post, such as the number of target audience coverage, the number of interactions, etc., to optimize and produce new content. We can also learn about campaign reach, engagement, responses, actions, and more. In addition, we can also analyze the number of views of the video, watch time, popular videos, etc. In addition, we can also analyze the effectiveness of the snapshot, the activity of message conversations, and the number of conversations. All of these help us better understand our main business, users and our own situation, and optimize and adjust to the actual situation. Next, I will introduce the store function to you.

Before setting up a store, we need to agree to the Merchant Terms and Policies. Then, we can choose to go to another website to checkout and set the currency to USD. Once the store is set up, we can start adding products. First, we need to add a few photos, then fill in the product name, price, and discounted price. Also, we can add product description and checkout URL. Finally, we can share the product to the home page and save it.

After submission, your item will undergo a brief review by a Facebook agent. Why does Facebook conduct audits? This is to ensure that the products you post do not contain violence, negativity, pornography or illegal content, nor are they fake or fake products. During review, you can use Collections to organize your products, such as by Featured Products, Best Sellers, Collections, or Product Categories. Once the review is complete, your store is open. After users enter your store, they can see your products, including titles and prices. They can click to jump to another website to buy the product.

In fact, you can also set up a US IP address for settlement on Facebook, but there are certain conditions. If you delete this store, you can create a new one. Or you can choose other ways to shop. Everyone needs to use the overseas residential IP set by the socks5 node to register and log in to the account. If the selected overseas residential IP uses a US residential IP, you can access Facebook through this server, using an IP address in the United States. This way, the US address you set up on Facebook can be billed directly on Facebook and transfer the payment to your papal account.

Shopping messages are a way for users to make purchases by sending you a message. This method is relatively simple, you can add the product name and some other information, such as taste, model, smell, size, width, etc., to the shopping message. In addition, you can also set inventory for items to better manage products. In conclusion, shopping messages are a convenient way for users to purchase products.

Someone directly sends you a message saying that they want to buy your product, you tell him to pay to your paper account, and then you will ship it to him. This is the main content of our homepage. When building a homepage, what should be paid attention to? Set up the relevant content, and then how do you build the store, right? Don't go outside and look for help. Some people will give you a Facebook flagship store, but there is a certain amount of gimmick to it. They'll set up your store for you and set up a separate backend site for you. It is recommended not to take this approach lightly.

Backstage operations can make our content operations more efficient and replace a lot of manual work. The key is to gather fans together, so that fans can be attracted through multi-account collocation and marketing. In addition, influencer marketing is also mentioned, including how to market with other influencers, and how to establish yourself as an influencer and market. It also mentioned social media platforms, such as Facebook, that promote themselves through content operations.

Images are automatically resized when uploaded. However, if the pictures you upload are square and square, then the system also has requirements. But even if the picture you upload does not meet the requirements of the system, the system can still use it. However, such a picture will be a bit worse in aesthetics.

Do you want to know how to jump and drive traffic on the website? Redirection refers to the process of automatically going to another page after clicking a certain link or button on a website. Traffic is the process of attracting traffic to your website or app. For example, you can use Facebook ads to promote your store, or attract visitors by posting content on a blog or other website.

If you want to add friends, you can try to use keyword search. For example, you can search for "USA" or "UK" and add those people based on your interests. You can also use the Graph Search tool, which helps you search for people based on location or other information.

Note that some people may have filled in the location information randomly, so you will need to check their profile carefully to see if they are actually from the UK.

Of course, you have to identify a lot of people here, they are all randomly filled in, and they are not necessarily Londoners. You have to look at their profiles to see if they are Londoners.

At the same time, remember to be careful when using this graph search tool. Do not give personal information or give anything of value to strangers.

You can try to use the search function to find relevant information. For example, if you are in the shoe business, you can search using the keyword "shoes". That way, you'll see a lot of people or homepages that sell shoes. These people may be your customers, whether they are large merchants or small merchants.

In addition, you can also search posts to find information related to shoes. You can also search using exact keywords, such as "shoe production". That way, you'll see a variety of shoe-related posts. There may also be dealers among them, you can search more to see if you can find the information you want. For example, you might see someone making cool shoes.

I have sent the link, it is a search add-on for google chrome. I want to know more about your products, what do you sell? It's a thermos? Or a water purifier? If it is a water purifier, then you can search online for posts or groups related to water purifiers. You can also search for competitors, or see which merchants are selling similar products. You can get some advice from the post.

The article is from

https://yilu.us/facebook/how-to-build-a-facebook-business-page

The first method is in line with the rules of the Amazon platform, that is, to adjust the settings of split and close positions. For example, if there is an extra $300, if I close the position, the closing fee is only $100. Of course, I can choose to combine warehouses and send 30 kilograms of goods in one warehouse. I only need to pay about 100 dollars more to solve the problem. This is a method that complies with Amazon's platform rules. But sometimes, some sellers are not even willing to pay an extra $100, or the product is very small and the quantity is very large, each weighing only 0.3 kg, but the shipping fee is $0.3, so the calculated total cost is very high. In this case, what should we do? In this case, there is also a non-normal way to solve the problem. For example, if I previously planned to ship 100 items, I can abandon the previous shipping plan and generate a new one.

What does it mean to generate a shipping plan? Say, I have 300 products and I generate a shipping plan for 300 products. In this case, the distribution of 300 products will still be divided according to an approximately balanced ratio. It may be divided into one 105, one 120, and one vote for the rest. In this case, we can compare and find a delivery plan that is close to the quantity we want to deliver. We can choose to send only 1/3, that is, only one of the three delivery plans, so that the quantity shipped may be close to the quantity we want to ship. We can temporarily not send the other two plans, we can choose to delete them, or we can choose not to deliver them temporarily. For example, we can ship later. Maybe the first batch is already sold out, and then the second batch will be sent, that's fine too.

Strictly speaking, this approach will disrupt Amazon's shipping schedule. Because the purpose of Amazon's warehouse division is to hope that our products can arrive at different locations. For example, there may be one vote for the US East, one vote for the US China, and one vote for the West US. But if you only sent one ticket for West America, but not the other two tickets. When a customer places an order, Amazon has no way to refuse to ship to the customer. In this case, Amazon can only choose to send one piece of goods from the west of the United States to the east of the United States, which not only affects the timeliness of receiving the goods for customers, but also increases Amazon's logistics costs. So Amazon does not recommend this. But you can use it once or twice once in a while, but not every time. If you use it three times in a row, you may receive a warning from the Amazon system, prohibiting you from reissuing IB's warehouse within a week, and there may even be more severe measures. So, I hope everyone can refer to this situation.

In this case, if you want your goods to be sent to a specific location, you can try to find a qualified freight forwarder or intermediary who can help you arrange the delivery of the goods to the specified location, of course, the premise is that your product Comply with the storage requirements of the warehouse. This is one way to solve the cargo storage problem. If you want your goods to be sent to a specific location, you can try to find a qualified freight forwarder or intermediary to help you arrange the transportation of your goods.

The second situation is that we can try to adjust the delivery address by ourselves. Normally, our shipping address is set in China. However, we can adjust the shipping address to be in the United States. For example, if you want to ship the goods to the warehouse in Los Angeles, then you can try setting the shipping address in Los Angeles. It is possible that the system will send the goods to the closer destination warehouse due to the short distance between the place of shipment and the destination warehouse. This will achieve our goal. Of course, some sellers will worry that doing so is against Amazon’s rules. However, in fact, Amazon does not care about this, because in the process of Amazon's operation, they have established many warehouses in the United States, so this delivery method is very natural. In addition, when Amazon handles the FB warehousing process, it does not review the seller's conditions, but only scans the seller based on the outward label of the product. So, Amazon doesn't care if the item is shipped from China or the US, as long as the item is in the correct quantity. This is also a point that we can take advantage of in the shipping process.

When shipping with IB, we sometimes run into situations where our warehouses run out of capacity. For example, for a new account, the expansion limit is 5000 standard products and 500 oversized products. Suppose you are a seller and you sell oversized products, then maybe 500 is not enough. In this case, it is suggested that the seller can contact Amazon's customer service, explain the situation to the customer service and ask for help.

As a seller who only sells large factory items, I don't need small items, but the 500 expansion is not enough for my large items. Hope you can provide me with more expansion. Usually, Amazon's customer service will give appropriate expansion after review. This solves the problem of insufficient expansion. But if Amazon customer service tells you that they can't provide you with more capacity, are we just indifferent? Actually not. If you need more capacity, for example, you want to send a container, but there are 1200 items in the container, and your warehouse capacity is only 500, then we need to try to find an intermediary to help us solve the problem.

Yes, there is indeed an intermediary on the market that can provide such a service for us, but it charges a certain fee to increase our capacity, which also achieves our goal. Well, these are some tips in the process of our Amazon IB delivery process. I hope that for new sellers and small sellers, I can provide you with some help, so that we can avoid detours and go longer on the road of operation. quick.

The article is from

https://yilu.us/amazon/amazon-shipping-tips

We often talk about similarity optimization and on-site advertising optimization. In fact, although these two optimizations are different modules, they have some things in common. In similarity optimization, product keyword optimization is very important. For in-site advertisements, we also need to analyze the advertising data reports of the products during operation, extract different keywords from them, filter and analyze these keywords, and determine which keywords are more effective. This involves the choice of keywords when we launch.

Of course, if you are running manual or automatic advertising, then automatic advertising itself does not need to set keywords. The performance quality of Auto Ads depends on what you write in the listing details. If the content in the details does not match the ad, the ad may not be matched to the detail page of related similar products. But manual advertising requires us to add some product keywords. When setting up manual advertising, the system will automatically recommend some keywords. I know that some new buyers or buyers with poor English will directly select all these keywords. In the ad settings page, there is a "select all" button, click to select all the words. But this is a completely wrong way to choose. Because if you look carefully at the words recommended by the system, you will find that there are many words that have nothing to do with your product. Why do these words appear? It is because these words once appeared in your listing details, and the system automatically grabbed them. That is to say, all nouns in your listing details may be crawled by the system and recommended as optional keywords. But can you guarantee that every noun in your listing is highly relevant to your product? Of course not. Therefore, when publishing advertisements, we need to screen and carefully select keywords recommended by the system, and only select words that are highly relevant to your product.

After selecting keywords, you will find that the words recommended by the system are limited. In this case, how should we add keywords? Or we found some useful words, but the system didn't provide them, what should we do? At this time, we need to manually add these words to our advertising plan. Adding keywords is just the first step. During the running of the advertisement, the seller also needs to check the data report of automatic advertisement and manual advertisement regularly or at any time.

In the automatic advertising report, we can see that some words have high exposure, high click, and high conversion rate. For such three high words, we need to analyze to determine whether they are highly relevant to our products, and if so, they should be added to our manual advertising keyword list. We can also remove words that have no exposure or exposure but no conversion in manual ads. Through such adjustments, our advertisements will become more reasonable and the conversion rate will be higher. This is an important operation that we must perform on advertisements and keywords in the course of operation.

In the discussion just now, I mentioned adding words with high exposure, high clicks, and high conversion in the automatic advertising report to the manual advertising. Some sellers may worry whether this will lead to conflicts between the two types of advertisements, reducing the risk of price wars. But in fact, in the process of operation, we will find that the display tendencies of automatic advertisements and manual advertisements are different. So there is no conflict in adding words from an automatic ad to a manual ad.

The system will give priority to recommending manual ads in the search results page. These ads are usually marked as "sponsors" because they appear in the search results based on the keywords you put in. Auto ads, on the other hand, appear on product detail pages, which typically have two columns of ads labeled "sponsor" in the middle. The system will match the content of the product details page with the content of the currently displayed page. This means that even if you manually and automatically advertise a term at the same time, their display channels are different, which means that you can get more exposure and traffic without conflicts.

Even if two ads appear in the same placement, they don't necessarily conflict. why? You can try to create two identical ads yourself, and then you will find that the data displayed on their ad data reports are not exactly the same. Some data will be better, some data will not be so good, we don't know which is good and which is not. However, the reason for this difference is that the content displayed by the two ads is different.

Additionally, there are many factors that affect how your ad is shown, in addition to keywords and bids, there is also the keyword Quality Score. In different advertising plans, the quality scores of keywords for the same product advertisement will be different, which will lead to differences in their click costs and display positions, so this situation will not make your ad appear on the the same location.

What does it matter if your two ads are displayed together? Imagine if all four ad slots on a product page were yours, what difference would it make? That means you can get more traffic, right? Because when it comes to evaluating ad performance, what are we ultimately looking at? What we focus on is the advertising report itself, which is the most intuitive data that many sellers pay attention to.

What is the value of x? As long as the percentage of your x-value is less than your gross profit margin, the ad is working. Whether I create one ad program, two, three, five ad programs, as long as the x value in each of my ad programs is less than my gross margin, it means that each ad program is making money for you . So why not do it? So we don't have to worry too much about whether our advertisements will cause price competition because of such creation. Such worries are excessive.

Of course, when choosing advertising keywords, there is another point that is very important: if we choose some broad keywords, the so-called "big words", they can bring more traffic, but these traffic may not necessarily bring to a good conversion rate. Therefore, when setting up advertisements, I suggest that you give priority to choosing precise keywords as the main keywords, and then choose long-tail keywords as auxiliary ones. When choosing a keyword matching method, it is recommended that you use the broad matching method.

The article is from

https://yilu.us/amazon/keyword-selection-in-amazon-ads

1. First, ensure the stability of the IP network. Use the Taiwan residential IP configured by the socks5 proxy to log in, and use the same residential IP for a long period of time to log in to maintain IP stability.

2. If frequent account bans occur between Google Chrome browsers, it is recommended to uninstall the browser, re-download, and clear the IP.

3. After logging in to Facebook, please ensure that the network is stable. You cannot modify any information of this account within 2 days, and you cannot directly upload goods.

4. After 48 hours of Facebook account login, go to the mall to inquire more, but don’t keep asking, ask about 20 people a day, and post on the third day. There will be identity verification in the shopping mall inquiry, after 10 minutes to verify, after verification, wait another 20 minutes to directly load the goods. Generally, under normal circumstances, the enhanced promotion will come out directly, and if it does not come out, you need to raise it for another day. After strengthening the promotion, the goods can be shipped normally.

5. After about 5 hours, two or three more products can be released. At this time, the store’s property promotion has not come out. Don’t worry, please be patient.

6. Stop the release of products after a total of 4-6 products are released in stages, and wait patiently for the appearance of enhanced promotion.

7. The enhanced promotion in the early stage is not stable after it appears, and it will drop at any time. After waiting for about 10 hours, the enhanced promotion will still appear. Don’t worry, you can continue to replenish two to three products after it is dropped.

8. After the account is developed, do not release products frequently, and release 4-5 or 10 products for an hour every day.

9. During the peak period of the Facebook proxy login rate, do not place an order at this time, do not change any information, and if a customer inquires about the product, simply reply.

10. It takes time to raise an account on Facebook, and a developed account also requires the patience of the operator. Today's sharing is here. The content of our program will be updated steadily, mainly based on some of our own experiences, and we hope it can be helpful to you.

    The article is from

    https://yilu.us/facebook/facebook-account-banned-2023

As a seller, I certainly understand that the reason why the seller went to Amazon to display banners was because his account was blocked by Amazon some time ago, that is, around February 14th. We don't talk about the reasons for its ban, but as far as this matter is concerned, it has indeed caused great trouble to many sellers. In the notification of the ban, Amazon mentioned in the email that we will no longer pay for your goods.

This could be a serious blow to some sellers, right? I don't know what will happen in the end, but it can be predicted that the final result may be that there is basically no way to recover the account, but the withheld payment may be released in batches. This may be a desirable outcome for sellers, but also for buyers. This is also a good way for the Amazon platform to resolve conflicts.

Because of this kind of thing, we had encountered a similar situation as early as 2015, when it was about the balance car incident. Half a year after the balance car incident, many sellers gradually recovered their payment. We also hope that these sellers whose accounts were banned on February 14 can recover their payment later. Of course, if I just talk about these, it doesn't really make much sense. I would like to talk more about the thoughts brought to us after this mass banning of accounts.

When some sellers saw the banners saying that Amazon banned Chinese sellers for no reason, I once saw someone post a message in the group, asking why this happened, and saying that they didn't know what they did wrong. After this incident, I asked multiple sellers who asked me for help, and none of them did not use amazon reviews.

I don't deny that there may be some coincidences where some sellers don't use amazon reviews, but for some reason their accounts are restricted. However, in most cases, most sellers have the behavior of using amazon reviews. And amazon reviews itself is against the platform regulations. Whether it is the Amazon platform or the domestic e-commerce platform, it will crack down on Amazon reviews.

In the operation process, how do we view and deal with the problems of amazon reviews? A few days ago, a reporter from Tencent also raised the same question when interviewing me: What does amazon reviews mean to sellers? Why do sellers conduct amazon reviews? For Amazon sellers, amazon reviews may mean that our products will be ranked higher and sales may be more, but also remember that amazon reviews will bring certain risks.

What we should keep in mind is that amazon reviews themselves are against the rules of the platform. At the same time, amazon reviews are a false operational behavior and should not happen too much. In addition, amazon reviews also have costs. If you invest a huge amount of money in amazon reviews, is it really worth it? If you use these costs in the selling price of the product and provide consumers with lower prices, then you can also succeed.

In the actual operation process, I also heard feedback from some buyers in the process of contacting various sellers. There are some sellers who have never used amazon reviews during their operation, and have not even checked a single list. In their view, amazon reviews are incredible, because they believe that doing business should be down-to-earth and follow the rules. These sellers may appear to be a bit slow at the initial stage of development, but their advantages will gradually become apparent during the step-by-step operation process. Because they have no speculative mentality and no trickery mentality, they move forward step by step. In such a situation, they will walk more steadily.

This is talking about the consequences of amazon reviews behavior when operating an e-commerce platform. The author pointed out that amazon reviews are against the rules of the platform, and it is a false behavior, and it also has a cost. The author also talked about sellers without amazon reviews. They may seem a little slow at the beginning, but they have no opportunistic psychology, so they will walk more steadily. The author suggests that after this incident, we should take this as a wake-up call, seriously think about how to get on the right path, and return to a down-to-earth operating mode.

For Amazon, it is best to use the socks5 node to configure the residential IP to achieve login and operation, because the stability of the residential IP is an important criterion for cultivating the weight of our store number, and the residential IP set by the socks5 node can effectively improve our work efficiency.

In addition to this, in fact, for sellers, we have another very necessary thing. In fact, we need to understand some information about the industry, so this is also part of the content we will cover in the entire sharing, that is, how do we To make good use of some current news-related things, or some of our Amway-related things. Okay, so this whole sharing will not simply turn the sharing into a lecture, which is actually meaningless. All the articles I wrote during the sharing process are also based on our current operations and some confusing points in the operations of some sellers I have come into contact with. I summarize these targeted content and share them with you. let's go on to share a topic today. Today I would like to share a topic about what sellers who are running Amazon may or have experienced, or heard about a situation that others are encountering. It was around the Spring Festival that many Amazon seller accounts were suddenly closed. Many buyers found that when I started to log in to my Amazon account diligently today, I found that Amazon kept reminding you that the username and password were wrong, and reminded you that it was wrong, but you knew it was right. In this case, even if you use the method of retrieving the password, it is also invalid.

What should some sellers do in this situation? Only sellers who send emails to Amazon. After the email of the performance team set performance was sent, I received a reply from Amazon. In the reply email, he said that we have reviewed your account through us and decided that you can no longer sell on Amazon. But according to our rules, we can't tell you what is the reason why you can't sell it and so on. At the same time, there is a very serious statement in it. According to our rules, if we judge that a seller account is suspected of illegal behavior, he is suspected of fraudulent behavior. When there is such a behavior, we can stop paying you, and you say that you will not lend you any more. So for your situation, we will not lend you money.

There are actually several layers of meaning here. The first one is that your account is hopeless. The second is that we will not pay money for your account. So in fact, when many sellers receive this email, their mood is very gloomy. The reason is very simple, the account is dead, I can still apply. But for those accounts with tens of thousands of dollars or even hundreds of thousands of dollars in their accounts, their blow is very, very big, right? Well, this is such a case, such an incident that happened around the Spring Festival. What is the cause of this incident? Many sellers may feel very baffled. I don't seem to have committed anything. Why did such a situation happen? I did encounter it. At least a few dozen sellers have asked me and reported this question. I have seen the email template dozens of times. In the process of reading it, the first thing I asked was a question from the seller, that is, have you done Amazon reviews. The general response was that it did. Of course, there are also sellers who report that I don't do a lot.

Regarding Amazon reviews, first of all, Amazon reviews are an objective fact, that is, the account closure this time is related to Amazon reviews. When some sellers tell me that the quantity is not very large, I will ask another question accordingly, do you have a large order quantity? The order quantity is generally not many. So when you encounter such a situation, the reason is very simple. Although the number of your Amazon reviews is not many, the absolute percentage of your total order quantity is relatively large, which leads to the risk of the account.

Well, this is a direct reason why the Amazon account was blocked this time. Of course, what circumstances caused this to happen? If some of our sellers pay attention to some American YouTube agents and other news websites, you may find that a piece of news is very popular recently. What news? A news report from CBS in the United States, I read the news in detail. There is such a plot, a couple broke the news to the news media saying that I have never bought anything online, but I have received so many things. They showed dozens of packages, that is, people did not receive them, but you sent dozens of packages to them. Of course, some packages have barcodes on them, and you can find them by following the barcode. The culprit is none other than Amazon. Sold from Amazon, shipped by Amazon, or shipped by the seller themselves. But at the end of the day, why did I receive a package like this when I didn't make a purchase? This involves what we usually call Amazon reviews. Those who have been in contact with the Amazon reviews industry, or have contacted some Amazon reviews intermediaries will know that some intermediaries will tell you that our Amazon reviews are absolutely safe and have real addresses. . But don't forget where your real address comes from, right? If you find the address of a certain consumer and add it to one of your own buyer accounts, in such a case, the buyer will receive the goods, but the goods he receives are inexplicable, right?

Therefore, in the process of actual sellers looking for Amazon reviews from others, we will also find such a situation that suddenly the order will show that no one has signed for it, and what has caused no one to sign for it. The reason is very simple, that is, although you have an Amazon reviews address, the actual buyer is either not at home, or I did not buy it, so I do not sign for it and so on.

Well, here's one such trigger for this Amazon review that's currently happening. Let's take a look. Now that you have Amazon reviews, or the intermediary of Amazon reviews tells you that I am doing it in a very safe way, but why is your account not safe again? This involves Amazon's identification and inventory of Amazon reviews. First of all, I think many of you sellers know what kind of company Amazon is? Amazon is a big data processing company and a big data analysis company, and its AWS cloud service is the world's number one up. What he does is to keep the truth from the false in the data, remove the false and keep the true, and then find out the essential things. In such a situation, you can imagine whether the things you committed can be recognized by it. Of course, this is still relatively abstract.

Let's take a closer look at how Amazon identifies Amazon reviews. I believe that some sellers may have their accounts suspended due to excessive Amazon reviews, and their performance and accounts will be directly blocked. A lot of things happened years ago. What happened after the account was blocked? Amazon said that if you want to appeal and want to regain sales authorization, you can appeal. But if you want to appeal, what must you do to provide us with it? What channels did you use to swipe the numbers of those orders? Who is the contact person for Amazon reviews? What is the platform for Amazon reviews? And so on a series of listed down. Let's not talk about anything else.

Coming to Beijing, from the order number of your Amazon reviews and which review you received is a swipe, you need to know what this means. When you, as a seller, provide some information to Amazon, it means that Amazon has already included the buyer account you provided. Circled into the list of Amazon reviews. If Amazon has such a blacklist, then this person is included.

Let's think about it again, for a person who reviews Amazon, a consumer of Amazon reviews, or an account of Amazon reviews, this account will definitely not only use your family, but he will also use other companies, right? ? In the process of brushing other homes, what does this mean? It means that when you are complained, when you report the buyer, it is also possible that other people will also report the buyer. So many sellers reported that I swiped the order through the buyer's account, which is tantamount to an overlap of various information. Amazon will recognize this as an Amazon reviews account. What else is going on besides this? Even if only one person reported it, what would Amazon do? Will it be reversed from the buyer's account? After he identified it, he found that since the buyer's account number was reported by seller a, saying it was from Amazon reviews, he left a review. And watch him give b-sellers, c-sellers, d-sellers, and so on.

Some sellers leave a review when they buy one, which is a serious and abnormal phenomenon. OK, Amazon will recognize it as an account of Amazon reviews, so after identifying it as an account of Amazon reviews, a regressive mechanism will be created. A reported it, but you also left a review for b, c, and d at the same time, so what does it mean? The 3 buyers b, c, d are also buyers of Amazon reviews, right? After a while, a batch of sellers of Amazon reviews were caught. This led to the batch of accounts that happened around the Spring Festival we are talking about, and suddenly the inexplicable accounts were closed.

Although you don't know that your Amazon reviews were discovered by Amazon, Amazon has indeed discovered your Amazon reviews, but why didn't you check them before? Amazon may have committed something wrong with your account before, so it was better to temporarily record it, but it happened because of the CBS report that this incident was caused. We often say that the vibration of a butterfly's wings can cause a hurricane in the Atlantic Ocean. It can be said that for Amazon this time, the batch titles were blocked because of the vibration of the butterfly's wings in c, b, and s. Of course, we can't complain because of this matter, saying that we are too unlucky, right? Or complain that c, b, s should not be reported. In fact, these are normal.

If you are always doing some Amazon reviews during the operation of Amazon, one day, your account will be at risk. So I actually talk about this process in the sharing, and I also want to remind all sellers and friends that they can abide by the rules of the Amazon platform as much as possible in the actual process and in the actual operation process, and follow the requirements of the Amazon platform. Instead of having a speculative mentality to do some aggressive things. Amazon reviews are prohibited by the platform. You should try not to use them. If you do use them, you must do what you can.

The article is from

https://yilu.us/amazon/risk-of-amazon-reviews

For the first point, the entry threshold of the US station is the lowest. When registering an account, the US site is the easiest. According to the information you prepared in our previous explanation, use the socks5 node to configure the US residential IP to register the US website, basically the probability of passing is 100%. In such a situation, it is easy for us as a seller to have an account first, right? Of course, the weight of this account also requires us to maintain the stability of this residential IP for a long time to cultivate. At the same time, we know that foreign trade counterparts are often mentioned, and the counterparts are Europe and the United States. However, as the world's largest economy, the United States has always had the highest consumption capacity and consumption level, and its market share is the largest. In such a situation, for us sellers, it means that you can have the largest market, which must be a good thing. Of course, we operate the US website. Another reason for operating the US website under such circumstances is that the overall threshold of the US website is that the requirements of the platform rules are relatively loose, and the national policy is relatively looser. a policy. We all know recently that in other countries on the European station, each country is introducing its own VAT, which also includes e-commerce into the tax system. But for the current United States in Europe, this matter is not so serious for the time being. For most of our sellers, we don't have to consider taxation when we are doing US stations.

On the other hand, in the actual operation process, we will find that shipping goods to the United States is simpler, faster, and with better conditions, but shipping goods to Europe may have stricter scrutiny and restrictions. Overall, the U.S. is the market with the largest market share and offers us a lot of opportunities. Of course, you may also hear friends talking about the fierce competition in the US market during the previous understanding process. Because the US has the most sellers, it is recommended that you give priority to other markets.

In this case, I would say that the conclusions drawn by the person you are asking are based on his personal experience and experiences. But you have to remember that he is at a different height from you as a new seller. Therefore, the difference in viewing things from different heights is also different. For a new seller, what we need is to get started quickly and get on the road, while for an old seller, he may be more inclined to choose the blue ocean market. These two conditions determine the difference between choice and direction. But you ask me if I can choose the blue ocean market? Of course you can, but you will face more pressure. Because if you choose a market with a higher threshold, you have to know that you are a smaller individual and have not grown up to the extent that you can deal with such a challenge, then this challenge is very big.

Facing other countries, sellers need to deal with VAT tax in Europe, product certification in Japan, etc. These are many problems for sellers. On the surface, these may seem like thresholds, but in reality they can also be many pitfalls, right? There are a lot of traps, you don't know which trap you will fall into, and in such a situation, you will actually suffer a lot of damage. Back to our American station itself, is the American station really so competitive? Many people may give examples to illustrate, such as Amazon’s official data, saying that in 2017, the number of registered users on the US website exceeded 1 million. This is a very large number, and the competition must be fierce. But do such numbers make sense? From an economic point of view, such figures are of course meaningful, which means that the competition is indeed fierce, which means that this is a sea of red and a sea of blood. But don't forget that in such a situation, the actual situation you face may be different from this number. Why aren't all of these 1 million sellers necessarily your competitors? First of all, these 1 million accounts are not necessarily all active accounts. Some new sellers have not continued to operate after registration, and some accounts registered by old sellers are just backup accounts that have not been activated. In the process, the operation has ceased, or their old account has ceased operation, so they can only register a new account.

In addition, in such a situation, in addition to reducing the total number of accounts, there is another very important factor: even if we are all an insignificant molecule among the 1 million, we may not be in a competitive relationship. For example, if you sell clothing and I sell 3C electronic products, we will not compete with each other. Also, we shouldn't waste time on pointless socializing. In fact, on a competitive level, you don't have as many competitors as you think. So, for new sellers, don't be intimidated by 1 million sellers, because when you're entering an industry, it's actually not that scary.

Even in the commercial space you will find that the competition is not as great as you think because we can break down the numbers considering that some sellers are not in business, some sellers are not using FB to ship, some sellers have categories different from your product category. In this case, you will find that the competition is actually not as fierce as you thought.

On the Amazon platform, we recommend that you give priority to choosing the Amazon platform. At present, among the cross-border e-commerce platforms, the profit margin on the Amazon platform is relatively high. Because the profit margin is so high, we think Amazon is a more worthwhile platform. Although the competition on the US website is more intense than other platforms, if you operate with heart and earnestly, it is very feasible and easy to achieve a profit margin of about 30%. To sum up, for new sellers, the US market has a low threshold and is easy to get started. At the same time, the market is large and has promising prospects.

The article is from

https://yilu.us/amazon/why-amazon-new-sellers-should-start-business-on-us-site

When we already have a certain number of fans on YouTube, we can enter the stage of YouTube partner program. There is a big problem with the audit. If you are completely transported, you may feel sad about the audit. So this is why I always encourage everyone to make more original videos.

In the past few years, it was relatively easy for YouTube to pass the review at that time, but it has become more and more difficult recently. The YouTube platform will automatically review it first, and if it does not meet the requirements, it will be returned and passed, and then handed over to manual review. If the manual review is passed, it is considered that all the reviews have passed the platform. It uses some data traffic methods to judge whether you meet the standards.

You know, YouTube's algorithm is actually more accurate than most of our domestic software programs. For example, one of your video algorithms will automatically intercept a piece of data stream in the video and compare it with other video content on the platform to see if there are any similarities. If yes, sorry, same video, you have to delete it.

Therefore, if you want to quickly pass the YouTube partner program review, it is best to do original video content. When doing YouTube, I have always encouraged you to pay attention to two things. One is to do vertical fields, and the other is to flexibly hype hot spots. These two must work hard. Then you will find that YouTube proxy is actually not difficult to do.

There is also a requirement for the YouTube partner program that your video must have 4,000 hours of views. Some friends think that this target is difficult to achieve, but it is not difficult. We quantify the indicators, such as a 6-minute video, as long as it can be played 30,000 times, you have basically achieved the goal. Of course, we don’t need to reach the goal immediately within a day or two. We need to be a little patient, and we can reach the goal in about half a month. Don’t feel that 4000 hours is too difficult.

The article is from

https://yilu.us/youtube/how-to-apply-for-youtube-partner-program

1. Your brand is able to capture the user's attention, which shows that your content and advertisements have attracted the user's attention.2. Your brand and content have the function of connecting with the audience. When users engage with your page or campaign content, they create a connection with your brand.3. Your brand has the ability to successfully position content, which helps build your brand awareness. When users engage with your page or campaign, the actions they take show up in their timeline and in the timelines of their friends, showing that they are connected to your brand and showing others. You need to know which country’s people your brand is aimed at, and which country’s people are most attractive to them. Based on this, which country’s residential IP address to choose, and after you choose it, use the socks5 node to set the country’s residential IP address you choose Address to log in to your account, allowing you to target audiences more precisely. Next, let's take a look at how to increase Facebook engagement. We can learn from some famous influencer pages how those techniques of increasing Facebook engagement are being used.

2. To create highly shareable content. If you want people to share what you post on Facebook, then you need to create highly shared content, which is called "content is king". A high share means the content is relevant to your audience and entices people to share it. This content could be news, educational, humorous, or other types of content. It is important that the content should be unique, interesting or engaging, not mediocre or generic. In simple terms, create content that catches the eye of your followers. If your content keeps people on your page, then it's called a pause at the fingertips. For example, KJ in the case study is a user page that focuses on household content, and they mainly explain some simple recipes through videos. If you observe carefully, you will find that their shooting is very detailed, showing the details of every ingredient perfectly, arousing followers' love for food and life, and arousing their desire to learn new things. For example, the following post has more than 6,000 shares. This is a good example of pause at the fingertips.

3. Involves using a call to action. Just like creating highly shareable content, it's important to invite followers to participate. You can simply invite followers to share the post, or invite people to comment. Now the most commonly used is the simplest method, such as "If you think this post is valuable, please share it with your followers" and the like.

4. To actively respond to followers. For example, if you're a travel company and you post a beautiful photo of a beach on Facebook, you can leave a comment asking followers which destination is their favorite, or if anyone has ever been to this place. Doing this will allow you to connect with your fans and make them feel important. Responding to fans’ comments in a timely manner can increase their engagement with your page, which in turn increases engagement on your page.

5. Soliciting followers opinions, Facebook engagement refers to the number of actions followers take on your page or content. It can include likes, comments, shares, video views and link clicks, etc. Engagement is a ratio calculated based on the amount of engagement. Engagement is important because it reflects your brand's ability to capture users' attention and your content's ability to connect with your audience. Additionally, engagement can help you build brand awareness because when users engage, the actions they take show up in their timelines and friends' timelines, and their connection to your brand is visible to others. To increase engagement on Facebook, there are a few tricks you can try. First, you can create highly shareable content. This means you need to create engaging content that is relevant to your audience so people can share it. You can also use a call to action to invite followers to engage with your page or event. You can also actively respond to your followers' comments, which can make them feel valued and more likely to engage with future posts on your Page. You can also solicit opinions from your followers and encourage them to share photos. With these tips, you can increase engagement on your Facebook Page and build stronger brand recognition and influence. We hope these tips help you market more effectively with Facebook.

   The article is from

   https://yilu.us/facebook/how-to-improve-facebook-engagement

What are the three key values that Facebook brings to advertisers? The first is accurate coverage, the second is highly active users, and the third is reliable results. Precision coverage. Facebook's ability to reach a quality audience at its best is second to none. We know that advertisers take their audience very seriously, and it's at the heart of everything Facebook does. Take a look at how many audiences Facebook has around the world. The average monthly active user is close to 1.8 billion, the mobile terminal has more than 1 billion daily users, and the average daily active user is more than 1 billion.

We can also increase online sales through Facebook. Facebook is truly unique in its ability to enable advertising that delivers real business results both online and offline. They can measure based on actual users, not just cookies or clicks. So whether our goal is to reach a new audience launching a product, increase online sales or traffic, or a combination of all of the above, Facebook can measure and optimize advertiser investments at all stages of the buying funnel.

On top of that, Facebook generally delivers a higher return on ad dollars than other mediums. For proof that businesses are getting solid results on Facebook, let's take a look at these Facebook success stories. Let's take a look at concern worldwide, who ran a 6-month experiential and learning project that used images to great effect, successfully improving audience engagement. Concern word wide is a form of public welfare advertising that uses pictures. Every photo tells a story, and a 19x increase is an increase in engagement. In a 12-month period, their stories can change lives. Because the company works with the world's poorest people, work can change their lives. Actively doing this work in 28 countries. Their foundation helps these people fight hunger and equip them to face the challenges of the future.

Advertisers, their goal is to want to stimulate everyone's emotional interaction. So the advertiser uses the Facebook platform to increase the exposure of his company. To attract new and potential philanthropists. Their whole social team, but also educate their audience, inspire them to interact more emotionally. One of their main trump cards is story telling. The products they use are the products and advertisements posted on the homepage. Post their pictures and their stories on the homepage, and advertise these things. Their advertising goal is to increase brand awareness. The final result of their advertisements is their story telling process, which can bring a lot of philanthropists and their supporters to help them and help more people. Donations inspired by their posts can reach 2,800 euros. 19x increase in audience engagement.

Let's take a look at Teach for America, a non-profit educational institution that expands educational opportunities. He uses Facebook lead generation ads, as well as leads with Custom Audiences and Lookalike Audiences. Recruiting high-quality talent to teach in low-income communities in the United States tripled its online leads. This is its main success data. 50% of new online leads come from lead generation ads. Total online leads tripled. Mobile lead generation ads saw a 61% lower lead cost per conversion.

Its brand story is to focus on education equality, recruiting, training and calling on talents with leadership capabilities in the United States to join the movement for education equality and education quality. Members of teachers for America will spend at least two years teaching in low-influx communities across the United States, continuing to advocate for equal educational opportunity as leaders and teachers in their chosen fields. The goal of the brand is to inspire outstanding talents to engage in teaching. He needs to recruit outstanding university graduates and professionals to work in teaching schools in urban and rural schools in the United States where there is a shortage of teaching staff. Stacy Jeff, his managing director of social media, says that prospecting within the Facebook app has been a huge success for marketers. Not only did it help us exceed our goals, but it also provided a very user-friendly experience. What is the solution they use? The first is to motivate new teaching talent. In order to let more people know about their work and join the teaching team, target 20-25 year old Americans with lead generation ads. They also created custom audiences from their own mailing lists to reach this target demographic.

Lead generation ads were chosen for the recruiting campaign because they allow users to register more quickly on mobile. When users click on the lead generation ad, they share information on Facebook, such as name, phone number, email address, etc., which will be automatically filled in the contact form. Not only save time and effort, but also easily obtain more relevant information. The products they use are Ad Leads, Ad Conversion Tracking, Custom Audiences, Lookalike Audiences. Their advertising goal is to enhance brand awareness, and the success of the brand is full of hope for the future. Mobile lead generation ads, combined with targeted audience positioning tools, can reach interested audiences more easily at a lower cost. Half of his online leads currently come from Facebook. The results of their campaign, which began in September 2015, also included 50 percent of new online leads coming from lead generation ads, 28 percent of all online leads coming from mobile lead generation ads, and online lead generation total tripled. At $12.83 CPA for mobile leads, mobile lead generation ads saw a 61% reduction in lead CPA.

We can take a look at the third achievement case again, which is to build brand awareness and tap potential customers. This company is called Topic Group, and it is also an online education company that shares graduate success stories with potential students around the world to increase the visibility of the institution. Brand story. topic a deck group cooperates with many universities and first-class educational institutions to help students in Southeast Asia to obtain a bachelor's degree online. The company empowers professionals to advance their knowledge and reach new heights in their careers through innovative e-learning indices such as 3D simulation software. The goal of the brand is to go global. In order to promote its online learning platform TOP One Card One group to global users, it hopes to cover 10 million users aged 22-45 in a cost-effective way for colleges and universities, tap 2 times the potential source of students, and achieve a 10% month-on-month increase in revenue aims to achieve an 8-fold return on advertising spending.

Facts have proved that Facebook is indeed an efficient marketing platform, which can effectively help brands become famous, enhance brand awareness, and gain potential voice sources. They offer sophisticated targeting options, and they allow us to easily reach and engage the right users, especially as we can easily manage potential vocal levels in a short amount of time. That’s according to Minc, co-founder of topic a deck group and senior director of corporate branding and marketing. The solution is to make students the highlight of the publicity. topic a deck group knows that successful graduates are the best advertisements for education companies, so they designed their marketing content to highlight how their topic Uni can help professionals learn mental skills and more. topic shares links to relevant articles posted on Facebook, and has long used audience analytics tools to gain insight into who it is sharing with. They use a combination of link ads, boosted posts, and carousel ads to directly promote articles to more users. The products they use are Page Post Ads, Carousel Ads, Lead Ads, News Feed on desktop, News Feed Conversion Tracking Custom Audiences on mobile.

The goal of similar audience advertising is to increase brand awareness, and another is to increase online sales. The brand's success is the student's own classroom clue advertisement, which allows users to easily share personal information on the mobile terminal, helping the topic a deck group maximize potential students. The company ran this marketing campaign throughout 2015 and the results exceeded expectations. Potential students increased by 30%, covering 12 million users aged 22-45, and revenue increased by 15% month-on-month. Spend up to 10x return on ad spend. 50% of all leads come from Facebook ads, so it works really well.

The article is from

https://yilu.us/facebook/why-choose-facebook-for-marketing

To take it simply, we can obtain the following two benefits by using DSP advertising. The first benefit is that we can obtain accurate shopping traffic inside and outside Amazon. The second benefit is that it can be displayed on computers, mobile phones and Amazon’s own smart devices. advertise. The article also mentions that although DSP advertising is a great tool, its service costs at least $35,000, which can be a lot of money for small and medium sellers. However, Amazon is also gradually delegating some of the functions of DSP advertising to ordinary sellers, such as promotional display ads.

How to improve the effectiveness of Amazon Sponsored Display ads?

It is recommended to use the people counting tool in Amazon Brand Analysis to serve the delivery of display ads. To use this tool, brand registration needs to be completed. Using the people counting tool, the steps include creating a display ad campaign, selecting an audience, choosing a bidding strategy, and more. Optimizing for conversion volume maximizes your conversion rate since that is the end goal.

How to use the audience segment in Amazon Sponsored Display ads?

In the Audience section, select products similar to the ones you're promoting that appeared within the 30-day lookback window. It is very effective to re-expose your ad to potential buyers who have browsed your listing before the peak season or a big sale to promote conversion. It is recommended to combine with the brand analytics demographic tool in the Amazon consumer template to better achieve conversion goals.

When selecting an audience, it can be divided into four characteristics: lifestyle, interests, life world and audience group. In order to find the right audience, it is recommended to check the characteristics of the people who have recently purchased products in the store in the Amazon crowd of brand analysis. In fact, there is a simplified step here, which is to use the buyer account cultivated by the residential IP agent to participate in this survey. That is to say, if you are interested in the data of a certain item, you can participate in the Q&A and browse, so that you can also get I realized that the advantage of doing this is that it saves time and can be used directly. The high speed and long-term stability of residential IP from Yilu proxy are the key to buying and maintaining accounts. It is recommended to use the same residential IP when registering and logging in. It will be more suitable to analyze the residential IP selected by the region of the audience in advance.

How to use Amazon Crowd Analytics tools to segment audiences for more precise advertising in Amazon Sponsored Display ads.

Amazon currently provides five audience segmentation methods: age, household income, education, gender, and marital status. For example, if our product is a household product, we can check the marital status of buyers who buy our product and find that most of them are married, so we can choose new parent as the audience. It is recommended to determine the potential Amazon crowd from the buyer's educational background and gender ratio. In the analysis tool, we can view the buyer's information according to five audience segmentation methods, and then determine the characteristics of the audience based on this information. For example, if our product is a household product, we can check the marital status of buyers who buy our product and find that most of them are married, so we can choose new parent as the audience. In addition, we can also determine the lifestyle and interests of potential audiences based on the education background and gender ratio of buyers, so as to place advertisements more accurately.

Generally speaking, when creating a display ad campaign, we first need to choose a bidding strategy, which can be optimized for viewable impressions, optimized for page visits, and optimized for conversions. These three strategies correspond to enhancing brand awareness, increasing click-through rate and increasing conversion rate respectively.

After setting the above groups of people, we will then create creatives that match the above audiences, and then we can start the advertising campaign, so that we can make our Amazon display promotion more accurate during the peak season.

The article is from

https://yilu.us/amazon/how-to-make-amazon-sponsored-display-ads

Let's take a look at capturing the attention of your grantee audience in the center of your news feed. A successful brand marketing campaign should capture the audience's attention at the center of the news feed. This is especially true for businesses targeting mobile device users. News Feed is the only ad slot on our mobile platform where ads are displayed alongside content posted by a user's family and friends. Because of this, Facebook ads can help advertisers reach a brand's core audience efficiently. If you want to grow your business with Facebook and INS, let's take a look. Learn to use relevant tools to create marketing activities on these two platforms. We look at the platform to create marketing activities. We learn how and why Facebook News Feed is the central source of information for digital and mobile minded users, and learn how to use a variety of ad creative formats to build your brand on Facebook and INS. Learn about our targeting tools and ad delivery tools, and use them to more smoothly communicate your brand message throughout the marketing funnel. What is our first step in creating an effective brand marketing campaign? That is audience analysis and audience targeting.

A success story. Attracts Indonesian food lovers. This is an app, a food recommendation app. The app used Facebook News Feed posts to recommend food to Indonesian users, and the website traffic surged twenty-fold in 6 months. The brand story is to serve food lovers. Qraved is an app that connects Indonesian food lovers with local restaurants. Users can use the app to locate and claim offers. Qraved has launched mobile and desktop apps for Android and iOS operating systems. In addition to food recommendations, it also provides food-related news, reviews from top food bloggers, dining guides and restaurant information. The goal of the brand is to create a media brand. Qraved aspires to attract more people to the app, helping people discover unique restaurants and eateries, and stimulating people to explore new and delicious tastes. At the same time, it also hopes to enhance brand awareness and establish itself as a media brand, not just a positioning service.

Qraved CEO Kim said that Facebook perfectly fits these needs, enabling frequent interactions with Indonesian food lovers and inspiring them to explore new dining experiences. We plan to use Facebook's advanced marketing features to share our carefully prepared content with our audience. In our future integrated marketing campaigns, Facebook will definitely feature in some important solutions.

Dining out has always been a social event as photos stimulate the taste buds. Qraved uses Facebook ads to help people discover new and delicious foods and inspire people to recommend each other. They add mouth-watering food photos and helpful restaurant and food information to the ad to stimulate decisive positioning. No matter what device they're using, so the product they're using is advertising.

News Feed for desktop, News Feed for mobile. The goal of audience analysis advertising is to increase brand awareness and increase online sales. The success of the brand lies in the endless exploration. Link-based ads and photo ads help Indonesian users learn about the most popular food trends and the most recommended restaurants on Qraved. Today, Qraved is the most popular food discovery app in Indonesia, with 1 million food lovers using it every month and discovering more than 20,000 restaurants.

1. Join a Facebook group. On Facebook, we can find many business opportunities. Especially when we are doing e-commerce, for example, we can look for resources on Facebook when we are working on platforms such as AliExpress, Amazon, or Wish. For example, if we are working on a certain category of products, we can find product interest groups related to that category on Facebook.

   If we are making a certain kind of targeted product and selling them on an e-commerce platform, we can find relevant group owners on the e-commerce platform. For example, if we do sales on AliExpress, we can find evaluation groups, even groups related to the categories we do, such as AliExpress Home Group, Beauty and Health Group, Clothing Group, etc.

   It is believed that many people who make instant messenger will also post on Facebook to promote their products. Especially people who do Amazon will also do Amazon evaluation. On Facebook, we can also find many Amazon evaluation groups. We can show you how to find these groups. First, Facebook has a search function called map search. We can use keywords to search the results of various dimensions in the map search. For example, we can search Amazon or Amazon. In Amazon, we will receive some comprehensive results. Of course, our goal is to find groups. In these groups, we can find a lot of content related to us, such as Amazon Alliance Marketing Group, American Alliance Marketing Group, shopping groups in the United States, the United Kingdom, Canada, and so on. These shopping groups related to Amazon will gather together spontaneously to release preferential information. Of course, we can add more keywords, such as reviews.

   Then we can join many evaluation teams, such as Austria and Germany, which take up a part of the evaluation of the United States and the United Kingdom. After finding these groups, we join them as individuals to cooperate and communicate with group members or groups. We can send our products to them for evaluation.

2. Create a Facebook group. At the same time, we can also create a Facebook group ourselves.When creating a group, we also have the option to add members. With this option, we can add members by name and email. We can invite our friends under this account to join the group, or invite others to join in the form of an email.

   As a group leader, there are several things that are very important. First, the group name. The group name is important because it determines what your group does. Next is the cover poster. The cover poster is a very important display position in the group. We can display some advertisements, products, or the purpose of the group here. At the same time, you can also release new products or promote your own products according to the season. Only administrators have the right to publish announcements.

   Here, we can set up some activities, including offline and online activities. For example, Christmas and Halloween activities invite you to participate in other activities online. In addition, we can also manage group pictures, photos, videos, files, etc. here.

   There are two ways to add members. The first method is to add him as a friend through his mobile phone number and customer information, and then invite him to join the group.The second way is to join our group through the recommendation and invitation of others. In group settings, we can manage groups, edit group settings, and bind other groups, such as merging two groups together. In management, we can perform some dynamic management, such as post topic management and classification, and also create scheduled posts, that is, set posting time. In the join request, we can approve or reject the invitation sent by others. In addition, you can also create group rules, deal with member issues, report posts, or mark them automatically.

   Here, we can create activities and manage members. You can set someone as an administrator so that he can open a post. If a member posts inappropriate posts, we can review his posts or kick him out of the team. There are also management functions for blacklisting and blocking members. In general, these functions can help us manage our team. In settings, we can change the group name and select the group type, such as setting the group as a club or project. For example, we can set up a group as a shopping club.

   In the group, we can add some descriptions, location information, and labels to enrich the content of the group. Tags can help us classify groups. For example, we can set the group as a AliExpress shopping group. In addition, we can also add applications or games, or even order management or promotion tools to the group. There are many interesting applications that you can study. For example, we can add shopping apps to the group, and then publish products here to let people buy in real-time. In addition, we can also bind the home page we created to the group here.

   Here, we can set the color, contact information, and sharing links of the group. If we want to quickly spread the group, we can create a quick sharing link here. If someone clicks the link, they can join the group immediately. This is a customized quick-sharing link. We can send emails to the group in this way. However, if the sender is not a team member, we need to review the post. This is the exclusive link of the group, which can help us quickly expand the group and add more members. In addition, we can add badges here to increase the sense of participation of members, and add badges for members.

   Here, we can also create chat rooms, set approval rules for membership, set questions to be answered when joining a group, and set approval rules for posts. In Facebook groups, interaction is one of the important links in our marketing. Groups have the highest interaction rate and can be used together with our home page. For example, we can publish information on the home page and interact in groups. We can also bind the information to the group, bind the group to the home page, let everyone see the information here, and discuss in the group, so as to improve the activity of the whole group. At the same time, we can also publish our stores and products to groups and sell products directly in groups.

   The article is from

   https://yilu.us/facebook/facebook-group-marketing-2

1. Starting from the market. In fact, when we sell various products on the Internet, there are actually two main points. The first is to start from the interest and enthusiasm of consumers, and the other is to start from the existing needs. Don't just believe in other people's so-called hot products at the beginning of product selection, or use the data on the product selection software completely mechanically.

2. Develop product lines to focus on products and brands. When the first product in our store is selected, the subsequent new products should be kept under one large category as much as possible. There are three purposes for this, the first is to facilitate the creation of our brand recognition. The second is that after the products' scale is large, our packaging can be unified, so that the cost of packaging materials can be reduced. The third is to create more uniform social media content for our products.

3. Choose mature market demand to intervene, choose mature and already popular products to intervene. There are two advantages to this. The first is that compared with emerging markets, we can reduce the cost of trial and error. The second point is that you can get effective feedback through existing products to understand the real needs of the market. The fourth point is to improve the product. We need to know how to find the existing deficiencies in the market. The main channels include Facebook communities, YouTube videos, and forums. Of course, different locations' situations are different. Using YiLu proxy residential IPs in more than 200 countries and regions, you can check the situation in different regions.

4. The inspection standard of good products. The first point is whether the product provides a better solution. The second point is whether the quality of this product is qualified. The third point is whether consumers need to have an additional learning cost, and the last one is whether the product is easy to use. Good products need time to polish and be outstanding. The more we prepare before the product goes on the shelves, the more worry-free we will be after it goes on the shelves. It’s the last step to put products on the shelves for sale, and all the previous preparations are the basis of marketing.

   The article is from

   https://yilu.us/amazon/4-strategies-for-amazon-seller-product-differentiation

1. Preparatory work before the new product launch.

   The preparation work includes five aspects: product preparation, listing creation, evaluation preparation, listing the products, and transporting products. The product preparation includes purchasing brand stickers for packaging boxes, translation of purchasing manuals, production of after-sales cards, label printing and labeling, and packing. In terms of listing creation, it includes pricing, keyword screening and embedding in the listing, and optimization of the listing text, pictures, and video content. In terms of evaluation preparation, it also includes shooting review videos, contacting QA and evaluation feedback resources to prepare QA and evaluation content, and embedding keywords. There is also a time to allocate the screen. In terms of the listing, including purchasing UPC and background upload, and form upload. In terms of logistics, it also includes contacting freight forwarders, FBA stocking, and FBA delivery. In addition to that, here are a few more things you need to pay attention to. We can use the neutral packaging provided by the manufacturer for our early test models, but it is best to paste our own brand on it, which will be of great help in preventing hijacking and improving customer experience. Later, you can buy it directly. The packaging box with the printed logo also needs to purchase samples in advance, confirm the quality specification, and confirm whether it needs to be re-translated and printed according to the actual situation provided by the manufacturer.

2. Listing Creation

   Pricing can be adjusted according to different stages of operation. In the early stage, it is to grab traffic, and the price is lower than the market price, resulting in low profits or losses. This is normal. Don't worry too much, and it will be adjusted to a reasonable price range in the later stage. Here we can also use some tools to analyze the price stage of competitors as the basis for pricing. The listing page is the basis of operations. If there is no excellent or qualified listing, no matter how good the marketing skills are, it will not be effective.

3. Amazon Reviews

   Sellers can register some buyer accounts for the Amazon assessment test. But pay attention to the authenticity of the buyer's account, and the IP address must not be the same. It is recommended to use the static IP of YiLu proxy and Lalicat anti-fingerprint browser, which can well manage these buyers' accounts and prevent the buyer's accounts from being blocked by Amazon.

   The article is from

   https://yilu.us/amazon/steps-of-amazon-marketing

Specifically, the method of operation on the Amazon platform is this: open Amazon and find a product details page. If the product is on sale, there will be a Best Sellers ranking under the product description on its detail page. Here, you can see a button similar to "Top 100". After clicking this button, you will find that there are many products for you to choose from. These products are the top 100 best-selling products in this category on the current platform.

Among these 100 products, since they are in the same broad category, their distribution is naturally different. For example, there may be mobile phone film, mobile phone case, data cable, charger, Bluetooth headset, etc. These products belong to the mobile phone accessories category. Suppose you don't know what you want to sell when you first select products, and you don't have a direction to choose products. Through Amazon's Best Sellers list, you will find many products that you didn't think of before. By analyzing these products one by one, you can find out whether there are any products you are interested in. Because they rank high in sales, they sell well, and these best-selling products match your interests. In addition, you also need to consider whether your funds are sufficient to support this product, whether your financial strength is sufficient for you to operate this product well, whether you have a complete supply chain, or whether you can find a suitable supply chain.

Through the reviews of these products, analyze the overall praise rate of the product, so as to make a product review. After this analysis, you will find that you, who were not impressed by a certain category at all, have hundreds of product options after checking the Best Sellers list. For these product options, you can also perform a more in-depth analysis to choose the right product. On the right column of the Best Sellers page, in addition to the Best Sellers list, you can also see several tabs, such as "Hot New Arrivals", "Fastest Rising", "Most Added Wishes" and "Suitable as Gifts". These tags denote products that are new to the market, products with the fastest rising sales, products with the most wishlists, and products suitable for gifting.

On Amazon, there are many product categories. If you look at the leaderboard for a certain category, you'll find about 500 products. After analyzing these 500 products, you will have more product selection directions. On any of Amazon's product detail pages, the relevant information is provided. When you open a product details page, in the "Best Sellers" ranking, you will see "TOP100". In addition to the "TOP100" ranking, there are also small categories below. This means that you can go from large categories to medium categories, to small categories, and finally to the most detailed categories.

When you have selected a specific product and think that you are ready to start operating it, you can try to open the smallest sub-category. After opening, you will find that unlike the "Best Sellers" list mentioned earlier, there will be a detailed ranking of specific products. In the leaderboard, you will see the sales of many similar or identical products. Based on this ranking table, we can conduct an analysis. How do we analyze it? Because there are at least 100 products. We can look at the overall review situation of these 100 products. If there are very few product reviews in these 100 rankings, it means that the market capacity of this product is very small. At this time, you have to consider whether you have enough determination and ambition to operate this product with a small market capacity. This is the first question we have to think about. The second question is about the overall positive ratings of these products.

If we look at the top 100 products and find that none of them have high ratings, what could be the reason? Be aware that if a seller has low reviews, it may be because the seller is lax about quality control. However, if all sellers have low product reviews, this is an indication that the product may have some larger flaws of its own, which may be supply chain issues that cannot be resolved in the current market.

You have to think about whether you can deal with such a product with many quality problems, and if you can't deal with it, you have to abandon this product. Of course, if you find that everyone's reviews and product reviews are good, and there are a lot of product reviews, it means that the market capacity is relatively large, and everyone's review stars are relatively high, which means that the product quality is relatively stable.

Continue to analyze your supply chain situation, see if you can integrate it into the supply chain, and think about your financial situation, and whether it is possible to leverage it. There is also a range of other issues to consider. And combined with the product selection principle we mentioned earlier, that is, to select products with new needs. If these products are aligned with these principles, it means that we are less likely to make big mistakes in our operations. OK, these products should go into our Amazon product selection lists for in-depth analysis.

The article is from

https://yilu.us/amazon/amazon-product-selection-for-sellers-2023

1. Make yourself look more personal. Facebook is a communicative community, and users prefer to find people or things they are interested in on Facebook. If your profile is personalized and impresses users, they are more likely to become friends with you.

2. Insert an advertisement on the Facebook channel. It is a good method of publicity and promotion, and you can also cleverly place the logo and website promotion pictures in the photo folder, so that users will not be disgusted. But we must pay attention to the beauty of the promotional pictures.

3. Keep the website updated. A website that is not updated frequently has no meaning of being followed. Even if you have explosive content, it will not be able to maintain long-term drainage. Therefore, it is necessary to update all kinds of information and articles on Facebook from time to time. When the freshness of your content decreases, update the content immediately so as to continuously attract traffic to your website.

4. Being an active person and impressing users is one of the means to make your Facebook homepage attract more people's attention. You are very active in sharing and commenting on other people's blogs, so that the promotion can be done more widely.

5. Build a professional Facebook store. When you need to promote your own products, you find that the efficiency of promoting through posts and pictures is too low, and it does not look standardized. At this time, you really need a professional Facebook store to better display your products, realize online inquiries, online sales, and even online distribution. Facebook's internal advertising network for its website has a good ability to promote traffic, but this function is a paid function.

6. Create a Facebook group, post attractive content in the group, which can be articles, pictures, and videos, as long as it can attract attention, and then add it to the group in a targeted and purposeful manner Friends, the main is your target customer group, and then optimize your homepage, and place more product information that customers may be interested in on the homepage, which will help you get more valuable traffic. When creating a group, you must consider the location where your account is logged in, which means the country of the YiLu Proxy IP you use. YiLu proxy covers residential IPs in 200+ countries and regions around the world, But each country and region's living habits, aesthetics, values, etc. are all different, so make good use of YiLuProxy to accurately find your potential customer base.

   The article is from

   https://yilu.us/facebook/6-ways-to-bring-traffic-from-facebook-to-your-website