Sui name service or SNS is a name service on sui blockchain not like ENS its better then ENS.

There vision is sui will be the gaming blockchain. $SNS is so focused on gaming because it is the parallel most natural for crypto-currency to break into. Right now, they are starting out as a name service for Sui, but there goal is to create an eco-system of products on Sui that we can access via our web browser by the “.sui” top-level domain — each “.sui” registration will control its equivalent “.sui” TLD as well.

**connect web2 to web3 ** If we talk about epic games and steam what they have common a gaming profile right where they can message, view there inventories and all, its all natural to build on sui and sns with there digital identity platform.