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            <title><![CDATA[Why we chose full commercial licensing model]]></title>
            <link>https://paragraph.com/@z1coach-2/why-we-chose-full-commercial-licensing-model</link>
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            <pubDate>Wed, 20 Jul 2022 22:07:08 GMT</pubDate>
            <description><![CDATA[In most NFT projects, the licensing model is often an afterthought. Many did not even spell out the licensing rights one would get by owning the NFTs. I understand why this is the case, as a good portion of people who get into NFT at this time see NFT as some kind of speculative instrument. In that case, as long as there is a liquid market, what’s behind the NFT may not matter that much. We want to put our licensing model front and center because we believe what’s behind our NFTs are much mor...]]></description>
            <content:encoded><![CDATA[<p>In most NFT projects, the licensing model is often an afterthought. Many did not even spell out the licensing rights one would get by owning the NFTs. I understand why this is the case, as a good portion of people who get into NFT at this time see NFT as some kind of speculative instrument. In that case, as long as there is a liquid market, what’s behind the NFT may not matter that much.</p><p>We want to put our licensing model front and center because we believe what’s behind our NFTs are much more important than their floor prices.</p><blockquote><h2 id="h-to-build-an-amazing-brand-together" class="text-3xl font-header !mt-8 !mb-4 first:!mt-0 first:!mb-0">To build an amazing brand, together</h2></blockquote><p>MonkeyKing is designed with the slow-release, full-rights model. The weekly drop cadence eliminates the typical rush toward minting. We are releasing one NFT a week, not 10,000 in 3 hours. There will be no gas war and no speculation. You join the MonkeyKing project for one reason and one reason only. To build an amazing brand, together.</p><p>With full commercial rights, owners of the NFTs can take the characters to their full potential. You can print t-shirts, create merchandise, or sign a deal with Disney. We want to recruit people who can take these characters toward new heights. We want to recruit people to work together toward our dream of creating a global toy brand.</p><figure float="none" data-type="figure" class="img-center" style="max-width: null;"><img src="https://storage.googleapis.com/papyrus_images/d1dd49f8970ba32a84356249ab6563c2d1b8332dcbff703db6faf6fabbab7059.jpg" alt="MonkeyKing eraser set. Want one?" blurdataurl="data:image/gif;base64,R0lGODlhAQABAIAAAP///wAAACwAAAAAAQABAAACAkQBADs=" nextheight="600" nextwidth="800" class="image-node embed"><figcaption HTMLAttributes="[object Object]" class="">MonkeyKing eraser set. Want one?</figcaption></figure><p>When you buy a MonkeyKing NFT, you don’t get just one image, you get an entire theme of characters. Each theme contains multiple characters that are designed and hand drawn by <a target="_blank" rel="noopener noreferrer nofollow ugc" class="dont-break-out" href="https://linktr.ee/MICHAELCHUAH">Michael Chuah</a>.</p><p>The theme concept further enhances the owners’ ability to utilize the characters. The implicit back story of each theme allows owners to develop a full storyline.</p><figure float="none" data-type="figure" class="img-center" style="max-width: null;"><img src="https://storage.googleapis.com/papyrus_images/0bf6cc72840c252a625d2ff883e90acbccc9268c48e605bc45ccd20d26eaa749.png" alt="MonkeyKing: Back to school. The theme contains 5 characters." blurdataurl="data:image/gif;base64,R0lGODlhAQABAIAAAP///wAAACwAAAAAAQABAAACAkQBADs=" nextheight="600" nextwidth="800" class="image-node embed"><figcaption HTMLAttributes="[object Object]" class="">MonkeyKing: Back to school. The theme contains 5 characters.</figcaption></figure><p>Here are the first 5 themes that will be released through weekly auction:</p><ol><li><p>MonkeyKing: Classic</p></li><li><p>MonkeyKing: Back to school</p></li><li><p>MonkeyKing: Pirates</p></li><li><p>Monkey King: Arabic Night</p></li><li><p>Monkey King: Office Survival</p></li></ol><p>With full commercial license, you have complete freedom in working with the art. Whether it’s something simple like t-shirts and toe bags, or using the art for your own business, or even developing comic books, and cartoons.</p><p>Together, we lets create an amazing brand.</p><p>Follow us @MonkeyKingNFT_</p><p><a target="_blank" rel="noopener noreferrer nofollow ugc" class="dont-break-out" href="https://twitter.com/MonkeyKingNFT_">https://twitter.com/MonkeyKingNFT_</a></p>]]></content:encoded>
            <author>z1coach-2@newsletter.paragraph.com (z1coach.eth)</author>
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            <title><![CDATA[Introducing MonkeyKing NFT: The dream of building a global toy brand.]]></title>
            <link>https://paragraph.com/@z1coach-2/introducing-monkeyking-nft-the-dream-of-building-a-global-toy-brand</link>
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            <pubDate>Mon, 06 Jun 2022 13:43:21 GMT</pubDate>
            <description><![CDATA[A few years ago, I took my parents on a trip to Japan and Taiwan. When we got the boarding pass for the Tokyo to Taipei leg, I notice something interesting. The boarding pass has a HelloKitty background printed on it. It didn’t occur to me at the time, but we were about to step onto the Hello Kitty branded airplane.Surprise! We are stepping on the Hello Kitty plane!The HelloKitty branded 777!My wife was not with us on that trip, otherwise, we may not even get to go to Taiwan. She would probab...]]></description>
            <content:encoded><![CDATA[<p>A few years ago, I took my parents on a trip to Japan and Taiwan. When we got the boarding pass for the Tokyo to Taipei leg, I notice something interesting. The boarding pass has a HelloKitty background printed on it.</p><p>It didn’t occur to me at the time, but we were about to step onto the Hello Kitty branded airplane.</p><figure float="none" data-type="figure" class="img-center" style="max-width: null;"><img src="https://storage.googleapis.com/papyrus_images/fec4b9d24aaa2d1e5651f0969ad58e61677a96e4440bdc6bf434b08b17721a1a.jpg" alt="Surprise! We are stepping on the Hello Kitty plane!" blurdataurl="data:image/gif;base64,R0lGODlhAQABAIAAAP///wAAACwAAAAAAQABAAACAkQBADs=" nextheight="600" nextwidth="800" class="image-node embed"><figcaption HTMLAttributes="[object Object]" class="">Surprise! We are stepping on the Hello Kitty plane!</figcaption></figure><figure float="none" data-type="figure" class="img-center" style="max-width: null;"><img src="https://storage.googleapis.com/papyrus_images/cf23ce2aa447d36ed75342f0e4d78aac6b8d34ab505e2fe85cc87787cdf2e51d.jpg" alt="The HelloKitty branded 777!" blurdataurl="data:image/gif;base64,R0lGODlhAQABAIAAAP///wAAACwAAAAAAQABAAACAkQBADs=" nextheight="600" nextwidth="800" class="image-node embed"><figcaption HTMLAttributes="[object Object]" class="">The HelloKitty branded 777!</figcaption></figure><p>My wife was not with us on that trip, otherwise, we may not even get to go to Taiwan. She would probably just stay on the plane and flew right back to Japan. You can imagine the reaction she got when she found out we were on that plane and she wasn’t!</p><p>While my parents were enjoying the lay-flat seats, I spent the entire trip contemplating the Sanrio brand.</p><p>How can a brand get so massive that it get to be painted on a jumbo jet! I would die to have a chance to work toward something that massive.</p><p>That dream would stay dormant for many years until a series of recent events.</p><h2 id="h-a-toy-designer-legend-and-nft" class="text-3xl font-header !mt-8 !mb-4 first:!mt-0 first:!mb-0">A Toy Designer Legend &amp; NFT</h2><p>While I was into crypto for a few years, I did not start understanding NFT until I met a few amazing artists through Clubhouse, an audio only social network. One of them is an amazing artist and toy maker from Malaysia, Michael Chuah.</p><p>I met Michael during an NFT workshop that I was running with Popil, another great artist I met through Clubhouse.</p><p>Michael started his career as a comic artists. He created great hits such as GengKey and many other classics. Countless teenagers in Malaysia grew up with comic books created by Michael.</p><p>In addition to creating popular comic characters, Michael was also a pioneer in pushing characters into the toy market. Michael’s toy characters are top sellers at Comic Cons around the world. The legend was also the first in creating a toy figurine of a Malaysian politician, Tun M.</p><figure float="none" data-type="figure" class="img-center" style="max-width: null;"><img src="https://storage.googleapis.com/papyrus_images/7841f4e42b776d8a62214599eb81bdd8a1d4581f76bd33a2ec0739887031d06e.jpg" alt="GengKey Comic by Michael Chuah" blurdataurl="data:image/gif;base64,R0lGODlhAQABAIAAAP///wAAACwAAAAAAQABAAACAkQBADs=" nextheight="600" nextwidth="800" class="image-node embed"><figcaption HTMLAttributes="[object Object]" class="">GengKey Comic by Michael Chuah</figcaption></figure><figure float="none" data-type="figure" class="img-center" style="max-width: null;"><img src="https://storage.googleapis.com/papyrus_images/d906c730f23cf2dd6e3211778efd1e16ed36949ea1b4a26ba279a47af8aae799.jpg" alt="Yuurei Neko Sama by Michael Chuah" blurdataurl="data:image/gif;base64,R0lGODlhAQABAIAAAP///wAAACwAAAAAAQABAAACAkQBADs=" nextheight="600" nextwidth="800" class="image-node embed"><figcaption HTMLAttributes="[object Object]" class="">Yuurei Neko Sama by Michael Chuah</figcaption></figure><figure float="none" data-type="figure" class="img-center" style="max-width: null;"><img src="https://storage.googleapis.com/papyrus_images/a924d797e6f19d860c34426ed5188780d96140a9dfaae128606f5044f5400661.jpg" alt="Toy Figurine of Tun M" blurdataurl="data:image/gif;base64,R0lGODlhAQABAIAAAP///wAAACwAAAAAAQABAAACAkQBADs=" nextheight="600" nextwidth="800" class="image-node embed"><figcaption HTMLAttributes="[object Object]" class="">Toy Figurine of Tun M</figcaption></figure><p>I was fascinated by the possibilities that NFT, and the web3 industry at large, can bring to artists. The ability to sell art as NFT represents new form of revenue stream for artists. That’s why I collaborated with Popil to run NFT workshops and try to introduce NFT to new artists. I felt lucky and honored to have met Michael through one of the workshops. His first ever NFT, The Buceros Rhinoceros, was created through the workshop on the Hic Et Nunc marketplace.</p><figure float="none" data-type="figure" class="img-center" style="max-width: null;"><img src="https://storage.googleapis.com/papyrus_images/77972f03d92985aab303614832e76042904b68d2d2952a46299a6350982791af.jpg" alt="Michael&apos;s First NFT" blurdataurl="data:image/gif;base64,R0lGODlhAQABAIAAAP///wAAACwAAAAAAQABAAACAkQBADs=" nextheight="600" nextwidth="800" class="image-node embed"><figcaption HTMLAttributes="[object Object]" class="">Michael&apos;s First NFT</figcaption></figure><p><a target="_blank" rel="noopener noreferrer nofollow ugc" class="dont-break-out" href="https://objkt.com/asset/hicetnunc/127568">https://objkt.com/asset/hicetnunc/127568</a></p><p>Since then, Michael have exploded in the NFT scene. His NFT collection, The Kodekkusu Brothers, have been collected by close to 200 collectors. It now has an offshoot series, the Kodekkusu Brothers &amp; ARTISTS collection, where Michael work with 100 other artists to create variations based on the original designs.</p><figure float="none" data-type="figure" class="img-center" style="max-width: null;"><img src="https://storage.googleapis.com/papyrus_images/8ccf728be7af30434a849ebf3da91cdd628cf408086c624ab5a2f37ae09f36c7.jpg" alt="The Koedkkusu Brothers and Artists NFT Collection" blurdataurl="data:image/gif;base64,R0lGODlhAQABAIAAAP///wAAACwAAAAAAQABAAACAkQBADs=" nextheight="600" nextwidth="800" class="image-node embed"><figcaption HTMLAttributes="[object Object]" class="">The Koedkkusu Brothers and Artists NFT Collection</figcaption></figure><p>As you can imagine, when I approach Michael on the dream of a global toy brand, it was like a fan boy approaching a super star.</p><h2 id="h-introducing-monkeyking" class="text-3xl font-header !mt-8 !mb-4 first:!mt-0 first:!mb-0">Introducing MonkeyKing</h2><p>Michael have celebrated 20 years of creative career. In this time he has created many many characters. Some, like those in GengKey, became well known comic characters. Many others stay hidden in Michael’s many many sketch books. Flipping through his 20th anniversary design collection you can see hundreds of never-before-seen character designs.</p><figure float="none" data-type="figure" class="img-center" style="max-width: null;"><img src="https://storage.googleapis.com/papyrus_images/7f8f278b3723df20b2ad787fa0fcee5bb10dbebd86baffe5026f569c0b0a56ed.png" alt="A-SIDES. Micheal&apos;s 20th Anniversary Art Collection " blurdataurl="data:image/gif;base64,R0lGODlhAQABAIAAAP///wAAACwAAAAAAQABAAACAkQBADs=" nextheight="600" nextwidth="800" class="image-node embed"><figcaption HTMLAttributes="[object Object]" class="">A-SIDES. Micheal&apos;s 20th Anniversary Art Collection</figcaption></figure><p>When we start formulating how best to approach the dream of creating a global toy brand through NFT, we reached into Michael’s many designs. We want to find a design that is easily recognizable, and can be made into different forms. We also want a design that can appeal to a diverse audience. We quickly settled on a set of characters that we believe can take this dream into the future.</p><p>Hidden among many other designs were a set of characters that Michael created based on a well-known Chinese tale, <em>Journey to the West</em>. The main character, Sun Wu Kong (孫悟空), was the legendary monkey king. There are already many interpretation of the monkey king concept on the market, including movies, animate series, and comics. So the concept is definitely widely recognized. However, going with a well known mythical character also comes with it’s baggage. Our design must be unique enough to standout. To that front, Michael has it covered. He is injecting his creative genius into the most well known money in the universe.</p><h2 id="h-52-themes-released-weekly" class="text-3xl font-header !mt-8 !mb-4 first:!mt-0 first:!mb-0">52 themes, released weekly</h2><p>With the proliferation of profile pic (PFP) projects, we do not want MonkeyKing to be yet another 10,000 generative art project. Instead, every character and every theme will be hand drawn and designed by Michael. We love the release structure of the nouns project so we have decided to create 52 unique themes of the various MonkeyKing characters and release them weekly.</p><p>Each theme represent a unique potential story line of the franchise. The goal is to recruit like minded dreamers who, together, will push the MonkeyKing franchise to the moon.</p><h2 id="h-full-commercial-rights" class="text-3xl font-header !mt-8 !mb-4 first:!mt-0 first:!mb-0">Full Commercial Rights</h2><p>We envision the MonkeyKing franchise to be made into different merchandise, such as comic books, stationaries, and of course, toys. To that end, we have decided the NFT will come with full commercial rights. Owners of the NFT have freedom to put the MonkeyKing characters into any commercial use. Each NFT represent not just one character but an entire theme, giving owners a complete backstory and scaffolding for future applications.</p><h2 id="h-a-small-beginning-to-a-big-dream" class="text-3xl font-header !mt-8 !mb-4 first:!mt-0 first:!mb-0">A small beginning to a big dream</h2><p>Life have interesting ways of connecting seemingly unrelated dots. If you have read this far, you are likely another dot. Together, may be we are what it takes to create a network. A network that may eventually lead to a much bigger dream.</p><p>Imagine one day the MonkeyKing characters that you own being printed on someone’s boarding pass. Imagine one day seeing your MonkeyKing characters painted on a Boeing 777. This may seem unattainable at this time. To any big dream, there is a humble beginning.</p><p>This is that beginning. I recruit you to come dream with us.</p><p>Follow us on Twitter @monkeyking_wtf</p>]]></content:encoded>
            <author>z1coach-2@newsletter.paragraph.com (z1coach.eth)</author>
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