Two years ago, I got myself a birthday; attend a workshop with my favorite author, Elizabeth Gilbert.

The way that impacted my is wild, but one of the exercises that truly made a paradigm shift in my life was this:

We had to write down all the things we were grateful for, but had no say in - no influence in them happening.

So here are some things from my list:

• That the water in the Greek ocean is so clean that I can see plants and rocks in the water.
• The fact that I was born in Norway — a country with more privilege than most.
• The fact that my friends’ parents had sex, so that I got the friends I got.
• The fact that books exist.
• The fact that someone invented the guitar, piano, and violins, and people make music.
• The fact that someone invented dancing — my greatest addiction in this life.
• The way coffee smells.
• The fact that Steve Jobs invented the iPhone, and now I get to connect with my friends who are in Italy, Latvia, London, and the US.
• The fact that my mom went to Greece instead of getting into medical school, so that she met my dad at a disco — and I was born and got the greatest gift of all: life.

Honestly, the list goes on and on and on.

But the reason I love this is that I think I, and many others, try to control life because we think we have to — in order to experience the beauty in the world.

But that’s not true.

In fact, this made me realize that the things I’m most grateful for — I have no say, influence, or control of them coming into existence.

The greatest gifts in this world weren’t made by me;

they just came to me

— and for that, I’m eternally grateful (and a little bit more relaxed).

/Sara < 3

There’s a part of you that wants the chocolate, and another one that wants to be healthier.

There’s a part of you that feels so confident with your friends, but stumbles when meeting your idol or crush.

And there’s a part of you who feels like no one is trustworthy, and a part of you who totally trusts every author, because surely they must know how to save you from your pain.

You might have one body, but you sure as hell don´t have one mind (or voice or “part” - call it what you want).

You’re many parts — so which one is really you?

And is there even such a thing as just one you?

Or are you the combination of all of them?

-and if so, who gets a say in your daily life choices?

Since I was 14, the part that’s disciplined and hardworking was definitely the one I let steer the ship (and I’m so grateful for all it gave me).

But, during medical school, I discovered and gave more space to the part that would wonder…

“Why are we doing all of this?”

“Where will this take me, and is it where I want to go?”

I think that part of me was pretty wise, too.

And I love both of them; they´re both helping me when they´re working as a team.

And so I´ve come to realize that the real me is more like a community.

Some feel so small and unworthy, and others swear they're the smartest person they know.

And I´ve got deeply curious parts, and others that are deeply indifferent (depends on the topic, right?).

So who am I?

I´ve come to realize that “I” is like “time”; a man-made construct created to orient ourselves in the world.

And we’ve made the mistake of thinking it’s only one “I.”

It’s not, and that’s why it’s hard to know who you are.

But here’s the kicker — the one thing I don’t get — which is that despite all of this, there seems to be a core in there.

There is something in there that pulls me towards things, without knowing why.

Why did I love dancing more than painting as a young girl?

Why does the ocean feel more beautiful to me than mountains?

I don’t know, but it seems like there is a little voice in there that goes, “Oh, yes, more of this.”

It seems to be my compass.

Telling me what and who I love - who I really am.

But how do we connect to it?

I once heard the philosopher Allan de Botton say something along the lines of:

“When trying to figure out who you are and what you really want, you need to think like an archaeologist — you dig and search in several places, and then suddenly you find a piece, but you’re far from done. You need to keep looking, and then you find another piece. Then, after many hours (or years), you’ve got enough pieces to get a better understanding. You’re starting to see what this is, and who you really are.”

He also said something interesting about the voice I mentioned: it's really shy and only shows up here and there.

You can’t just sit down with pen and paper and force it out of its shell,

so that you can finally find your purpose and get on with life

(trust me, I’ve tried).

But the thing I’ve discovered is that when I go back and reflect on everything I’ve ever written — or talked about — and ask myself, “What are the things that keep showing up again and again?” I see that there’s always a red thread.

There are things that show up again and again and again.

For me, it’s a lot of reading, writing, dancing, business, and deep conversations with people.

For you? I don’t know, but I hope the part of you that’s longing for a deeper sense of meaning — and purpose in your life — helps you start to reflect.

Think back.

“What are the things that keep showing up again and again?”

That’s your core.

That’s you.

/Sara < 3

OK, I recently heard a scientist say:

"They’ve proven that successful people have way more failures than people who didn’t succeed."

Then I started thinking about all the successes I’ve seen— do they have more failures than the average person?

• Sara Blakely, the founder of Spanx, got rejection after rejection when wanting to create her product. Today, she’s a billionaire.

  (P.S. Her dad used to ask her, "So what did you fail at this week?" every week. Failing was considered good in her household. It meant they tried.)

• Tim Ferriss’s MEGAsuccessful book, The 4-Hour Workweek, was rejected by 27 publishers before it finally got printed.

• And Thomas Edison? How many times did he fail before he finally invented the electric light bulb? I don´t know, but his famous quote might give us a clue:

  “I have not failed. I’ve just found 10,000 ways that won’t work.”

Looking at their numbers, I almost feel embarrassed that I only had three failed marketing campaigns in 2025.

Now I kind of wish I had at least 15.

In 2026, I’ve already had three more marketing fails.

2026 is looking good:

I’m failing more.

I’m failing faster.

Moving closer to the goalpost at an incredible speed.

So I’ll leave this one to you:

How much faster would you fail if you only needed to fail 30 more times?

Let’s keep going.

/ Sara < 3

1. I’m OBSESSED with what I read
Listen, life´s a mystery.

So many questions and so very few answers.

And books? They just know what's up.

Naval once said:
“First, you read books you like. Then you start liking to read.”

Couldn’t agree more. Find books that give you answers, not the ones everyone talks about.

What´s the mystery you´re trying to solve?

2. Create personal cliffhangers
Imagine this:

You wake up, and someone calls you and starts telling you a story.

Then they say, “I’ve got to go, but I’ll tell you the rest later tonight.”

Where I´m going with this?

Read for just 2–3 minutes in the morning. Then throughout the day, you’ll be thinking, “What happens next?”

So the hack is simple: Create cliffhangers.

3. Read multiple books at once (but not too many)
I read three books at the same time.

Right now, I’m about two-thirds through one, one-third through another, and I have one I just got and haven’t started yet.

This keeps me excited to finish a book every week. It also makes it easier to continue, because I’ve already started what’s next.

Wooop woop.

4. Read from beautiful places.
If you haven’t tried reading at a café, please do. The beach is also amazing.

The point is: Read from beautiful environments.

It just does something, feels like heaven.

And when you go back to your normal routine, you keep reading because you remember how good it felt.

5. Combine audiobooks and physical books
I use both.

If I only listen to audiobooks, I usually stick to biographies or memoirs. (Non-fiction is too information-packed for me to only have as an audiobook).

But reading non-fiction by combining audiobooks with the physical books is widely effective and enjoyable.

Then, I speed up the audiobook to around 2x - it helps me stay focused and move faster.

Hope this was tactical and practical.

Have an incredible weekend.

/Sara < 3

Turns out it’s not true.

A couple of years ago, I read a book called Indistractable by behavioral design expert and best-selling author Nir Eyal.

So he did tons of research on why we actually get distracted.

And here´s why:

Distraction usually starts with an uncomfortable internal state (stress, boredom, uncertainty, self-doubt), and we then look for something to escape that feeling. 🧠📱

Example:

Let´s say I´m writing an ad then...

I get stuck.

It doesn´t flow.

And now I feel like shit because self-doubt has entered the building.

And a perfect way to run away from this emotion?

Check some emails, of course.

All of a sudden, I'm getting shit done, and the self-doubt is gone - YEY!

But not really, because I just failed on my most important task: writing the ad.

Now, tactically, how can you use this to stop getting distracted?

Step 1: The next time you get distracted and realize you are distracted.

Step 2: Then ask yourself:

What was the difficult emotion I just felt before I got here?

Step 3: Find a way to work while having this emotion.

This is how you stop being distracted.

Good luck!

/Sara < 3

Sara, what do you want? What do you want? What doooo you waant?!? Is the song that´s on repeat in my mind.

Then, a couple of years back, I was working with a business coach, and we (obviously) talked about that too — what I want

(because you know.. businesses need goals)

But she had gotten an update on my business, heard how overwhelmed I felt steering the ship of 20 clients and 2 employees, she said something that blew my mind.

She asked me a question I don´t think I´ve ever asked myself. She said:

Sara, what do you need?

Gosh? I´ve never even thought about that. What do I need? Sleep, water, nature, a boyfriend, and a good cry.

Yep, that´s where my mind went, but more importantly:

I realized how depraved I was of the most fundamental needs in life.

My favorite quote is this one by Sadhguru :

“If your foundation isn’t right, don’t build too much.”

And I wanted to share this because if you’re a doer like me—someone with unlimited energy to make things happen...

Don´t forget to strengthen your foundation.

A miserable and exhausted entrepreneur has a thin and fragile one.

So maybe it´s time to ask yourself, "What do I need?" to make sure your foundation is strong.

Your life and business depend on it.

/Sara < 3

I think I, and a lot of other people, try to tell people what to do.
What our values should be.
What’s important in life.

But Gandhi is known for nonviolence because he simply never engaged in it. 

In fact, he's known for doing protests and marches peacefully.

And it really just shows this:

There’s a difference between a preacher and a practitioner.

"Practice what you preach," right?

But that’s hard — because the right thing is often the hard thing.

Side note: 

I once heard that if you have two choices, you should usually do the hardest one.
Because if the easy one were the right one, you would have already done it.

But I just wanted you to think about this this week:
Your life is your message.

No need to preach.
No need to say too much.

Feel free to write books like I do, if you want to 📖
But the most important thing is living that change.

Hopefully, people will be inspired and follow along.

/ Sara < 3

This is wild coming from me (I know - cuz the ppl that know me know that authenticity is my religion).

But here’s the problem.

Being authentic could be confused with “feeling right” about something.

But being authentic doesn’t always feel right.

Saying “no” doesn’t feel right to a people pleaser, and chasing your dreams doesn’t always feel right (cuz it´s often scary as hell, right?).

I realized this a few weeks ago when I was on a walk....

That authenticity is a vague word, and we don’t know what it feels like, and so we end up thinking it is "whatever feels good".

Now, I’m very much still in the process of figuring out what authenticity feels like (and how to recognize it)....

But at least after reading about ACT therapy, I realized authenticity has nothing to do with what feels good in the moment, but more to do with the values you want to live by.

So the next question becomes—what do I want to live by?

This, like any philosophical question, has about a million different answers.

But the one I’ve used a lot is asking my 90-year-old self what she would want me to do if she were me.

She gives me perspective.

She helps me zoom out and see that the little stresses and fears of today should not determine what choices I make in the moment.

Hope this was helpful -

- and I’ll keep exploring what authenticity really feels like (and I hope you do too).

But for now, remember this:

Feeling good is not called being authentic—

that’s called being hedonistic.

/Sara < 3

Serious game changes, hope you use them too.

Life-update:
Honestly, just click here for some exciting news.

/Sara < 3

• Dating feels easier than long-term relationships because you don’t yet know all the annoying things about the person.

• And most people are talkers, not doers, because the doers know all the problems that come with the work.

• Having arguments with someone in your head is safer than in real life, because it is safer and… you always win the argument.

I guess I’ve been thinking about this in many ways, many times.
But how do we deal with the imperfection of life?
Our own weaknesses?
Our own ugliness?

Just gonna be honest — I´m still exploring this topic — because most of my life I´ve just been optimizing:

become prettier,
more educated,
earn more,
publish more books.

Now, I don’t believe in stopping doing that, because that´ll be stagnation.
But I guess I’m trying to learn how to keep going and grow when life gives you problems, grief, ugliness, quirks, and things that feels anything but effortless.

Dating coach Matthew Hussey said:

"You won’t find anyone without problems, so you've got to decide what problems you’re willing to put up with from your partner."

The same goes for life.

And the older I get, the more I realize that true beauty is found in what’s unique.
And for something to be unique, it cannot look or feel like everything else.

So I´ve started to think "hey, they might be right... There is beauty in the imperfection."

Btw, I had an awesome convo with illustrator, manga instructor, and illustrator Eden Melles aka “Carmellux”. We talk about how to design your own life, and actually choose the life you want to live .

You can watch it here:

/ Sara < 3

Hey there, friend!

Listen, I’m an overthinker — which isn’t necessarily a bad thing, but it can be when it’s costing me my time, mental health, and ultimately peace.

So I got recommended a book by speed reading and memory coach for CEOs, David Kirkpatrick (who I had on my podcast this week — you can see the interview here).

Anyway — I started reading the book “The Overthinker’s Guide to Making Decisions” and made a summary and workbook based on it — and the only thing I’ll share with you is exactly that.

Here´s your link: Go to summary and workbook

Good luck!!!

Life Update:

Honestly… life is real good right now.

Good people, zero bad people, great sleep (finally). I think being done with that legal thing in my business got my sleep back — thank Goooooooood -lord knows it was needed haha.

/Sara < 3

So a couple of months ago, I came across Joe Hudson (probably the guy who coaches the most CEOs and executives).
And he basically shared the strangest—but most effective—way to make a decision if you can’t seem to decide.
(On the Modern Wisdom podcast.)

He said the reason we can’t make a decision is because we’re so scared of the feeling that will come once we’ve made it.

So… how do you make a decision?

Feel the feeling you’re scared to feel after making it.

Once you’ve felt it—you’ll make the decision.

(I tried it. It’s true. Now it’s your turn.)

Start like this:
What’s a decision I can’t seem to make?

(Think about it.)

Then ask yourself:
What is the feeling I’m most scared to feel if I make the decision?

(By the way, maybe it’s only for one option—or maybe both. Either way, figure out what it is.)

Now—feel it.

I’d recommend meditating.
Close your eyes for 2–3 minutes (or more) and really feel it.

Put on music if needed.
Do whatever you need to really feel it in your body.

After you’re done, think about the decision again.
You should be able to decide now.

(Feel free to journal if needed.)

So—good luck, enjoy, and if you’d like to share what happened, DM me on Instagram.
I’d love to hear what you realized.

/ Sara <3

-and something about it just felt off. And now I know why.

And this week I’m reading about ACT therapy (a form of therapy that helps us figure out our values and act aligned with them — not our current fear or avoidance behavior).

Now there’s an entire chapter about patients who “just want to be happy.”

"But what’s the problem with this need to be happy?"

Many things.
For one, we can’t control emotions in the same way that if I say, “Think about a pink elephant” — you can’t not do it.

And if I tell you to delete a bad memory, you can’t.

You can’t “delete” or “stop” the feelings that come with them (the more we try, the more we fail).

So first, we need to “drop the struggle,” as ACT theory would say. Accept that you can’t control how you feel — but you can control how you respond to that feeling.

(The book has like 5,000 strategies on how to do that — and that’s a topic for another time.)

I wanted to share the epiphany I had when I read:

Wanting to be happy leads to excessive experiential avoidance.

Example:

• "Don’t want to feel rejected, so I never ask anyone out."

• "Don’t want the fear of failure, so I never start the business."

• "Don’t want to feel stressed, so I avoid the career that I kind of want, but seems stressful."

Yeah… that’s gonna be a problem.

I know Hormozi had the mantra “Fuck happiness” for a while — and it actually made him feel better, as he’s said in multiple interviews.

Of course, you don’t need to say fuck happiness, and of course you should savor the happy moments — but don’t try to avoid all negative emotions, because that’s a perfect way to never get to where you want to.

So....

Figure out what you would need ot do today to make the best version of you at 90 proud.
Then go out and do that — and accept all the discomfort that comes with it.

Life update:

Body: So HAPPY to be back dancing.
Mind: Full. Yeah... Full (haha).
Business: Slow, but super right (direction is more important than speed)
Social: Delicious. I feel supported in all arenes not that I have workout friends, dance friends, business friends. Still no boyfriend (haha), but it´s not something I'm trying very hard ot get either, because the value of friendships rn.? omg. increase.
Inner peace: increasing every single minute. And I love it.


/ Sara < 3

The only right way to start January is by telling you this:

Please, please, please do not start working towards all your goals in January.

Why? You’ve got 12 months.

But this is how people usually do it:

January: start working on 5 goals

February: still working on 4

March: realize they haven’t seen any progress because they have too many goals

May: say, “New Year’s resolutions never work anyway”

June: give up on all 5.

Listen — there’s a better way;

January–February: focus on goal #1

February–March: focus on goal #2

You get the idea.

And no, you don’t have to do it exactly like this — but I want you to get this:

Sequence matters.

Focusing on goal #1 makes it easier to achieve goal #2.

I got this idea from a story Leila Hormozi shared, where she said people can’t start with a lifestyle business immediately — first, you need to create demand and systems that can sustain it.

And I’ll admit — she’s right.

In my last company (a combined marketing agency and behavioral psychology consultancy for female entrepreneurs in Norway), I can see now that I wanted to remove myself from operations too quickly. I lost the overview and the direct client contact before the products, employees, and systems were ready for it.

And to quote Chelsea Handler

"I like to make my first experience my last experience if it's not positive."

(Basically, don´t repeat mistakes)

So now I care a lot about sequence — just like in school:

you have to finish one class before you move on to the next.

All of this to say:

Pick your domino goal now in January, by asking:

Answer that > Hit that goal > Then pursue your next goal.

Life update:

I´m real happy I took 2 weeks off, I needed it - but I´m also so so SO happy I´m back.

Mosty back to dance classes and this chapter of my business.

I have so much cool happening in 2026 - can´t wait to take you along for the ride!!!

/Sara < 3

Just an FYI before we begin: I’ll be taking a two-week vacation from writing this newsletter, so I’ll be back in week 2 of 2026 — can’t wait to catch up then!!! < 3

Hey friend!!!

You wanna know what I love most about Christmas and New Year?

New beginnings... Which means: reflecting, setting new or better intentions, and goals (things I adore).

But this year, I’m going to use a simple principle while setting goals, and simply put, it’s this:

Instead of adding goals — remove all you don’t care for.

There’s an incredible quote:

“We are kept from our goal not by obstacles but by a clear path to a lesser goal.”
— Robert Brault

And I’ve read too many books on how true this is to ignore it.

In the book The One Thing, they showcase study after study on how much more was achieved once people picked only one goal.

And I LOVE the beginning of the book where they share the Russian proverb:

“If you chase two rabbits, you will lose them both.”

True, is it not?

And then there’s the book 10x Is Easier Than 2x (seriously one of my favourite books of all time).

This one shows more business case studies where entrepreneurs achieve way more financial and emotional goals by instead of having 10 small goals, going for 1–3 BIG goals.

(Pick a goal and say: “What’s the 10x version of this?”)

Now — to not get lost in examples — I drew this for you to demonstrate it:

Makes total sense, doesn’t it? The more laser focus you can put into one thing, the better it becomes.

As for me, I haven’t yet set my goals for 2026 — but once I do, I think I might use the model from the book 10x Is Easier Than 2x:

• Pick your top 3 goals

• 10x them

• Forget everything else.

(A similar model you might want to try — I’ve heard it’s from Warren Buffett, but I’m not sure if that’s accurate — goes like this:)

• Write down a list of 25 things you want to achieve

• Decide to only achieve the top 5

• Delete the rest.

One last thing: this doesn’t mean you can’t do other things — like hobbies, dating, swimming, and going into nature.
It only means that you don’t do these things to achieve an outcome.

Hope this was useful! :)) < 3

Life update:

Ok ok ok…
So if there’s one thing that´s felt somewhat inauthentic ever since I became an entrepreneur it´t this:

I haven’t been studying.

And I love love loooooove school, uni, and learning.
But I always thought I had to achieve more success as an entrepreneur to do it.

But right now, I’ve realised that the process is what matters — and I’m like 80% sure that I want to do a PhD one day.

(Obviously related to the things I share with you and work on in my business: behavioural psychology.)

Last week, I met a lovely lady in my dance class who has a PhD in coaching & organisational psychology, so I asked her if I should take a PhD, and her response?

"Of couse you are!"

Like it was just a no-brainer, and when she said that if felt so so sooo right in my body.

So I’m going to meet with her and have a chat soon — and also talk to some consultants from medical school — to see how I can use the fact that I’ve finished 50% of medical school to build on it, so I can take a PhD in a couple of years.

I’m still just exploring, and if I do, I know that:

Business is number 1 — and school will be my side hustle.

But yes — I’ll keep you in the loop.

And until next time, my friend…

Stay committed to your authentic goals and design a life you absolutely adore and love.

Talk soon,

Sara < 3

And it can sound fancy, but it’s really simple: I just started running ads in the UK to get clients there.

And if you’ve read my first book, you know that I call the fear in my head my drama queen—and guess what she’s saying now that I’ve launched in the UK?

• Too much competition

• Your accent is too Greek-Norwegian

• They will laugh at you

• You don´t have enough credibility

• You cannot play in the same market as Steven Bartlett, Daniel Priestley and Alex Hormozi - wtf girl?

So yeah, she’s active.

But it’s all fear.

Fear tries to come up with “logical” reasons for me to stop — and it sure as hell sounds convincing too.
It will say anything to get me to stop.

And that’s when self-awareness is key — to recognise that it’s my fear bringing up all these thoughts.

Next is to find proof that contradicts these “facts.”
That would take too much time, but one thing that helped me was realising that one of the people I love listening to — who is definitely winning in the international market — and has an accent, is Esther Perel.

She knows 7 or 9 languages (don´t remember the exact number), but because she’s so incredibly good at what she does, everybody listens when she talks.

So I have to be better for them to listen. 

At first, it made me scared - and then I got pumped. 
Because that’s exactly what I want.

I want to spend an insane amount of time learning and studying behaviours psychologically — because I absolutely love it.

But that doesn’t mean fear isn’t a regular visitor.

There’s no “getting rid of” fear - There´s only managing it. 

Now, how do I do that? 
I use two metaphors: 

Let fear come along for the ride, but keep it in the backseat — not the driver’s seat.
(Metaphor from best-selling author Elizabeth Gilbert)

Another cool metaphor is by incredibly successful entrepreneur Leila Hormozi: she says she brings her fear with her in her purse.

I love both — and I use both.

So yeah, my fear is always invited - but never in control. 

Life update:

Guess you already know what’s been going on in my business — full focus on ads (and got my first hate comment in the UK… yey) and then got hacked, and still dealing with a legal case...

So yeah, not all sunshine and roses over here. But I know that an entrepreneur is what I want to be, and I’m also developing ways to actually deal with all the hard stuff that comes with it.

In case you might be doing it too, here are some things that are currently helping me deal with the hard stuff:

• Work – to feel mastery and progress.

• Talk to other entrepreneurs, family or friends who help you “release” the feeling (co-regulation is key).

• Dance, dance, dance. Seriously, the best way to get out of my head is through my body.

• Dare to really feel it — to heal it.

• Look at other entrepreneurs and realize you’re not alone.

• Focus on all the things you’re doing right, all the positive feedback and support. (There’s way more of this than the negative.)

Here’s my new phone wallpaper to remind myself of that:

/Sara < 3

Hey guys, so two years ago I re-read Atomic Habits by James Clear, and he reminded me of something super important:

A habit must be established before it can be improved. If you can’t learn the basic skill of showing up, then you have little hope of mastering the finer details.

Most people want to be perfect before they start....

They want to know before they learn...

And fit before they go to the gym....

This doesn’t work.

Let’s take my podcast. The podcast didn’t start as a podcast.

It started with me committing to writing this newsletter once per week.

And once I had that, I was like, “Hmm, why not just record a summary of it right after?”

Looking back, I also did this when I wrote my first book, because I heard Jordan Peterson say:

"When you’re writing, don’t try to write a good sentence. Just write a sentence — then you can improve it later."

Last example?

As you may know, I created an AI bot to help prospects better understand my offer in my business.

And before my meeting with the guy who helps me develop it on Wednesday, we could focus on making it better (instead of starting from scratch).

So this is really just a reminder to only commit to step 1 – step 2, 3 and 4 will appear once you’ve got momentum.

Momentum – that’s what you want.

Not perfection.

Life update 🔥

Business: Feels really good right now. I’ve created a great flow for myself when it comes to marketing and the sales funnel — that aligns with my personal strengths and goals. I’m going to create 4 success stories before my official launch in 2026 — so if you’re an action-oriented entrepreneur who wants to work in your zone of genius and increase your income + impact, send a DM to check if you qualify to be one of them — and how we´ll make it happen if you are. ⚡

Training: This is the last week of intense training — I’ve been doing 8–9 hours per week of dance — and now Christmas vacation is coming. I’ll probably dance 2–3 hours per week for the next couple of weeks, and honestly, I think my body is very happy about it (and my hamstring is still not healed, haha).

Social: God, do I feel content. These two years have been such a lesson in finding good people, keeping them close, and not allowing any bad energy into my life. I’m just so, so grateful.

Hope you have a magical and inspiring weekend! ✨

/Sara ❤

Because this one got long.... I decided to turn it into a podcast episode as well!

(So I guess this is my podcast launch? Haha - yeeeey!!!) 🎉

So if you want the podcast/video format - Click here.

And for my readers, let´s begin ❤

I started meditating when I was 19, which means it’s 10 years since I started meditation – so I thought I’d share.

(It’s also because I’m currently reading The Surrender Experiment by Michael Singer, which has made me fall in love with meditation again.)

So, here we go.

Lesson one: You are not your thoughts – you are the one observing them.

I read this in one of Eckhart Tolle’s books when I was 18, but once I started meditating, I could finally confirm – it’s true.

Lesson two: Meditation doesn’t feel calm or peaceful – at all – and that’s the point.

Meditation and stillness provide you a space where all the thoughts and feelings you’ve been avoiding all day show up. Your job is to sit in the discomfort and realize you’ll survive it.

➡ Which is an incredible skill because if you have goals in life (or just have a life in general), life will put you in uncomfortable and sometimes unbearable situations (like death, breakups, and business failures).

Lesson three: Meditation will teach you impulse control like there is no tomorrow.

Your mind has a habit of controlling you, deciding for you what to focus on. In meditation, you’ll realize how extremely hard your thoughts will work to make you engage with them – whether it’s something you’re stressed about or sad about.

➡ A perfect opportunity to increase your impulse control.

Lesson four: Meditation will show you how unaware you are of your cognitive habits.

We often think about habits in terms of what we do, but we all have something called “cognitive habits” – your habitual ways of thinking. Often, we ruminate over the same thing again and again.

➡ In meditation, you’ll catch yourself “thinking about that thing again,” - which is step 1 to change.

Lesson five: Meditation is hardest when you need it the most.

When life has dealt me a thousand things to handle, this is when I most don’t want to meditate – and obviously, also when I need it the most: for clarity, perspective, and to release stress.

➡ Another great opportunity to build discipline.

Lesson six: Where you meditate matters a lot – nature is the best place.

The absolute best place in the world for me to meditate is on the beach on the Greek island I’m from, Samos. You know how people go to places and get “enlightenment” or transcendental experiences? I’m not sure how to determine whether I’ve had that, but if I’ve ever been close, it’s been the beach on my island.

Lesson seven: “I don’t have time to meditate” is always false.

Whatever you put behind “I don’t have time to ___” is false. The truth is: “I choose not to prioritize ___.” Seriously, people spend 4 hours on their phones each day. “I don’t have time”? My ass. (Sorry, not sorry.)

Lesson eight: You will want to quit – and struggle to see the point of continuing – all the time.

Not gonna lie, just like New Year’s resolutions… people give up. They don’t see immediate results (which I can guarantee – you most definitely will not see immediate results from meditation), so they quit.

➡ And again: what an incredible opportunity to cultivate resilience, consistency, and discipline.

Lesson nine: Meditation is like marriage – commitment is hard, but worth it.

Meditation will make you face yourself, your patterns, your shortcomings – just like a marriage. But it will also make you stronger, more self-aware, and make dealing with life easier – just like a marriage.

➡ Commitment is hard, but worth it.

Lesson ten: Commitment is hard, so you need to find your own “why”

Commitment is hard, so you need to make the decision to do it (and have your own why) – and for the love of God, don’t expect it to be peaceful and easy. Facing your own self is the hardest thing you’ll ever do.

❤ But if you do – imagine who you could become. I think that person is worth fighting (or meditating) for.

Let´s be honest... this is so so long already, so let me with you life updates in bullet points.

• I started a podcast - Link here.

• I´m currently creating an AI bot for my business to qualify and send info about my products, instead of dreadful calls and complicated funnels. (DM me on IG if you´d like to try it out once it´s ready!)

• I´ve started posting tons of free tools for entrepreneurship on IG and LinkedIn.

• I´ll be testing a new co-working space next week.

  And had to share:

• I did a quick update call with a badass entrepreneur and friend (Anahita, founder of SANI) to see how much she’d progressed in her business since our first session – so proud, so happy for her. She’s so driven and reminds me how much can happen with drive and clarity!!! ✨ Link here.
  
  
  /Sara ❤

  
  

First of all, there’s a book by Dr. Benjamin Hardy called “Willpower Doesn’t Work”, and if I were to summarise it in one sentence, it’s this:

Environment determines your success – not your “willpower”.

He shares a lot of case studies and solid science to prove it, and it’s legit.

I believe it.

Secondly, if there’s one thing I can say has helped me achieve stuff like publishing a book, getting into medical school and still being an after 5 years in the game, it’s consistency.

I just keep showing up, and it’s not because of “willpower” — it’s internal motivation.

The difference?

Well, in my opinion, willpower feels like the mean parent using force and yelling to make you do shit. 

Internal motivation is the parent who leads with curiosity, tries to find what drives you naturally, and helps you tap into that.

So if you’re at a place where you’re blaming yourself for not having “willpower”… don’t. 

It’s useless. 

It’s not what you need.

This is what you need:

• An environment with high performers (studies show you increase productivity by 15% if you sit close to someone who is a high-performer) (Check out this 30-second video if you don’t believe me) 

• Know your why (internal motivation). And in case you struggle to find out what that is…

  
  

Here are two simple ways to find it: 

1. 7 Levels of Why: Write down what you say you want and ask “why?” seven times – you’ll get to the core.

2. Or ask yourself: “What would I do even if I knew I wouldn’t get money or applause from doing it?”

✨ Go do it - and watch the magic happen.

Life update:

Business: Ah, finallyyy… I’m back in flow (because my life isn’t as hectic anymore). I’m finally back to “productizing myself”. I focus on what’s high leverage and in my zone of genius (ads + creating assets: tools and content).

Dance:
Hahah, my hamstring is still hanging in there. I think. My hamstring tendonitis has been around for 6–7 weeks, but honestly… it’s my fault. I’m addicted to stretching and wanting to get more flexible, so yeah. I’m the one to blame – and I’m okay with that, so dooon’t you come for me, ok?!!?! 😂

Relationships:
I was walking past a restaurant this week, and I remembered that I once sat there with a big group of girls – and the lonely feeling I had with them. It felt very fake and very “soul-less”. And I just realised how far I’ve come. Finally, I have multiple people in my life who feel like medicine for my soul. They’re so wise, so giving, so present, and it makes me so so SO grateful 💛

And I wanted to share that in case you needed hope or proof that your people are out there. 

They totally are. 

I promise.

OK?

Now go get yourself the most magnificent weekend! 

Talk next week!!

/Sara <3 

I´ll make it short, because I want you to have this tool ASAP! ✅

So, maybe you’ve seen this IG post 👇

And it’s true.
People you think you hate, but actually envy, are the best.
They reveal what you want — your desires and dreams.

So use them.

I created a Notion template for you where you’ll map out who you envy, what exactly it is they have that you want — and how to go get it.

Click here to get it.

🌬 Life update:

This Wednesday, I took a breath at the grocery store and thought:

“That was the first breath I’ve had in six weeks.”

Life’s been throwing me insurmountable challenges. All at the same time.

And honestly? Every day has just been me trying to survive it.

And not “one day at a time”.

Days are too long.

For me, it´s been one second at a time.

But this Wednesday, I finally exhaled, and it felt so good that I actually started crying on my way home.

And I know I know...

You want to know why, I know I will one day — but right now, since many of the challenges are still here (and very much active), other people are involved, and I’m still in the water learning to swim — I’m choosing not to share yet.

I need to get out on the other side, where the perspective and lessons are.

And I promise you, the second I have them...

I’ll be the first one to know what they are.

/Sara ❤