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        <title>Sara Endestad</title>
        <link>https://paragraph.com/@saraendestad</link>
        <description>💌 Weekly letters to you from Sara with realizations, useful tools, mental models, and reflections on life.
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            <title>Sara Endestad</title>
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            <title><![CDATA[Why Success Feels Unsafe (For So Many High-Achieving Women)]]></title>
            <link>https://paragraph.com/@saraendestad/why-success-feels-unsafe-for-so-many-high-achieving-women</link>
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            <pubDate>Mon, 15 Jun 2026 11:56:23 GMT</pubDate>
            <description><![CDATA[Last week, I had three sales calls with three women who were all extremely hardworking and driven, but they knew they weren’t fully showing up as their full, impressive selves.]]></description>
            <content:encoded><![CDATA[<p>Last week, I had three sales calls with <strong>three women who were all extremely hardworking and driven</strong>, but they knew they weren’t fully showing up as their full, impressive selves.</p><p><strong>They kept dimming their beauty and intelligence.</strong></p><p>I asked why, and they said: <em>“I don’t want to be ‘too much.’”</em></p><p>Then I asked: “<em>Can you remember a time in your life when being ‘too much’ had negative consequences?</em>”</p><p>Each and every one of them had this in common:</p><p>A parental figure would become aggressive (and sometimes abusive) if they had a different opinion or looked beautiful. </p><p>Some parents struggle to see their child outshine them, and so their kids formed a subconscious belief that: <br><br><strong><em>being “too much”  means punishment. </em></strong></p><p>So of course they avoid that — and in the process, avoid achieving their goals because they keep suppressing the trait that could help them.</p><p>And so your wiring and subconscious beliefs matters - a lot.</p><p>And so it really doesn’t matter how many affirmations you say, </p><p>if your subconscious still believes you won’t be safe, it won´t let you change. </p><p>So start there.</p><p>/Sara &lt; 3</p><br>]]></content:encoded>
            <author>saraendestad@newsletter.paragraph.com (Sara Endestad)</author>
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            <title><![CDATA[🔍 🖤 My problem with the “I need to love myself” movement. ]]></title>
            <link>https://paragraph.com/@saraendestad/🔍-🖤-my-problem-with-the-i-need-to-love-myself-movement</link>
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            <pubDate>Fri, 12 Jun 2026 10:00:13 GMT</pubDate>
            <description><![CDATA[The problem? It assumes you...]]></description>
            <content:encoded><![CDATA[<p>The problem? It assumes you don’t already love yourself.</p><p>I don’t need to hang up a post-it note on my bathroom door that says,</p><p>“Sara, remember to shower,”</p><p>because I already do it.</p><p>Right?</p><p>So if you hang up a post-it that says, “remember to love yourself,” it assumes that you don’t already do it.</p><p>And you do.</p><p>Or more accurately… there is a part of you that already loves you.</p><p>The part of you that is seeking solutions to feel better, cultivate friendships, a romantic spark, and a healthy mind—already does.</p><p>And then your brain might go, “But Sara, I’m not that good at doing that, and that means I don’t love myself enough.”</p><p>And to that I say, “Oh hey there, part of you that thinks you don’t love yourself talking again.”</p><p>You see how fast it pops up to try and convince you that you don’t love yourself?</p><p>You see, several scientists have proven how hard we work to maintain our self-concept, our current identity—and so of course it will pop up every time someone tries to give you proof that you do love yourself.</p><p>Now, where do we go from here?</p><p>Well, first of all, acknowledging the fact that the “I need to love myself” sentence isn’t helping you—it’s what keeps you stuck.</p><p>And then, how about actively seeking out proof that yes, you do love yourself—even if it’s just in the smallest of ways.</p><p>What are things you did today that prove that you love yourself?</p><p>Did you feed your body? Did you say something kind in hopes that someone would say it back?</p><p>And did you just read a text on how you love yourself even more?</p><p>Yes, you did.</p><p>And that, my dear friend, is proof that yes,</p><p>you do love yourself.</p><p>/ Sara &lt;3 <span data-name="herb" class="emoji" data-type="emoji">🌿</span></p>]]></content:encoded>
            <author>saraendestad@newsletter.paragraph.com (Sara Endestad)</author>
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            <title><![CDATA[❤️‍🔥🪞Extreme crushes are misplaced ambitions]]></title>
            <link>https://paragraph.com/@saraendestad/❤️‍🔥🪞extreme-crushes-are-misplaced-ambitions</link>
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            <pubDate>Fri, 05 Jun 2026 10:00:00 GMT</pubDate>
            <description><![CDATA[I heard this on the Chris Williamson podcast a couple of months ago.]]></description>
            <content:encoded><![CDATA[<p>I heard this on the Chris Williamson podcast a couple of months ago:</p><p> “<em>Extreme crushes are misplaced ambitions</em>”</p><p>And the sentence wouldn´t let me go.</p><p>Last Saturday, I was at a café journaling, and it popped up again. </p><p>Then I started writing down a person I’ve had a crush on and started thinking about his life…</p><p>lifestyle…</p><p>and routine…</p><p>The more I wrote, the more I realized:</p><p><strong><em>“Wow, I don’t want him. I want his life.”</em></strong></p><p>This made me realize that I wanted him because I thought that would give me his life.</p><p>In addition to that, I asked my self </p><p>“What do I know about him as a partner?”</p><p>And realized... </p><p>Nothing.</p><p>I have no idea how he communicates, how he treats his partner when he’s tired or angry, or how he wants to be treated.</p><p>Now, why write about this in my newsletter?</p><p>Because I dare you to start looking at your extreme crushes.</p><p>Not the ones you’ve thought about once or twice, but the ones you can’t seem to let go of.</p><p>And then realize that you might actually not want this person at all, but the life you assume they can give you.</p><p>And then instead of trying to get this person to get their life...</p><p>How about creating that life yourself?</p><p>The moment this clicked for me, I felt such a release.</p><p>I knew what I wanted, and I stopped preventing myself from getting it by having a gatekeeper stand between me and it.</p><p>Hope this was useful in your life.</p><p>Lastly, I do appreciate you being here.</p><p>I think I’ve been sending these emails for more than six months now (maybe even a year soon?), and whether you’re new or one of the OGs, it means a lot to me that you take the time to stop and reflect on life with me.</p><p>Sara &lt;3</p><br>]]></content:encoded>
            <author>saraendestad@newsletter.paragraph.com (Sara Endestad)</author>
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            <title><![CDATA[💡Oh wow, I’ve been sabotaging my own goals (with these two patterns) ]]></title>
            <link>https://paragraph.com/@saraendestad/💡oh-wow-ive-been-sabotaging-my-own-goals-with-these-two-patterns</link>
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            <pubDate>Fri, 29 May 2026 10:00:01 GMT</pubDate>
            <description><![CDATA[This is a vulnerable one, so let’s get into it.]]></description>
            <content:encoded><![CDATA[<p>Hey there — this is a vulnerable one, so let’s get into it.</p><h3 id="h-1-im-addicted-to-feeling-stressed-and-unrecognized" class="text-2xl font-header !mt-6 !mb-4 first:!mt-0 first:!mb-0">1. I’m addicted to feeling stressed and unrecognized</h3><p>I recently started working with a new client who’s a relationship coach, and she talked about how we can become addicted to our emotions. </p><p>Tony Robbins also talks about this and says we all have “emotional homes.”</p><p>Feelings create a specific chemical cocktail in our brain, and we can become addicted to that feeling.</p><p>In the same way an alcoholic becomes addicted to alcohol, we can become addicted to certain emotional states because of the chemicals they produce in the body.</p><p>You’ve probably met people who are angry all the time, always in chaos, or constantly stressed. And yes — part of that is because their body has become physically addicted to feeling that way. So when they stop, they experience psychological withdrawal.</p><p>For me, I’ve realized<strong> I have two emotional homes</strong> that are keeping me from getting what I want in life.</p><p>The first one is <strong>stress</strong>.</p><p>I say I want to feel good, relaxed, and peaceful, but because I’m addicted to stress, I take on too many goals and passions at the same time.</p><p>The second one is <strong>working really hard without getting recognition</strong>.</p><p>And how does that sabotage my goals?</p><p>Well, as an entrepreneur, I actually need to tell people what I’ve achieved — not to brag, but because potential clients need to see that I’m qualified.</p><p>So these are the two “homes” I’m currently moving out of.</p><h3 id="h-2-im-scared-to-shine-in-case-it-makes-others-insecure" class="text-2xl font-header !mt-6 !mb-4 first:!mt-0 first:!mb-0">2. I’m scared to shine in case it makes others insecure</h3><p>(Honestly… I even had a dream about this recently. In the dream, I was literally standing behind everyone else, even though I knew I could do what we were doing better than them.)</p><p>You have no idea how many times I’ve dressed down, worn less makeup, or danced smaller because I didn’t want others to feel bad around me.</p><p>I hadn’t fully seen it until now.</p><p>I’ve always had a fear of being “too much,” but now I’ve realized it´s connected to pity.</p><p>I want everyone to feel good, not insecure. </p><p>So… I dimmed my light. </p><p>For years, I've tried to manage other people’s emotions, but it really wasn’t until this year that I started changing that pattern — with lots of therapy and support from friends.</p><p>But because I started changing that pattern, I began seeing how it also leaked into my career and dance goals — not just my relationships.</p><p>And now I’m even more motivated to change these two patterns.</p><p>Lastly, I was scared to share this — not because I don’t want to share flaws, but because I don’t want to come across as a “complainer.”</p><p>However, if others can relate, then change it, I don’t want to rob them of that opportunity.</p><p>So here’s to telling the truth, to help others stop sabotaging their own life goals and joy in general.</p><p><span data-name="yellow_heart" class="emoji" data-type="emoji">💛</span></p><p>/Sara &lt;3</p>]]></content:encoded>
            <author>saraendestad@newsletter.paragraph.com (Sara Endestad)</author>
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            <title><![CDATA[⚠️ I promise, inaction costs you more.]]></title>
            <link>https://paragraph.com/@saraendestad/⚠️-i-promise-inaction-costs-you-more</link>
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            <pubDate>Fri, 15 May 2026 10:00:00 GMT</pubDate>
            <description><![CDATA[It´s Friday. And I woke up to three new requests in my business, and thought: “Ah, no, I don’t want to reply today."]]></description>
            <content:encoded><![CDATA[<div data-type="x402Embed"></div><p>It´s Friday. </p><p>And I woke up to three new requests in my business, and thought:</p><p><em>“Ah, no, I don’t want to reply today. I had so many plans, and now I need to sit inside and reply.”</em></p><p>Jada jada jada. (You know... The brain, and how it always prefers the easy way)</p><p>Then I thought,<br><em>Sara, what costs you more?<br>Sit down and spend 10–15 minutes responding to those two requests?</em></p><p><em>Or having the thoughts “Ohhh, I need to reply to those requests?” </em></p><p><em>and “When will I do it?”  </em></p><p><em>and “What should I say?” throughout the whole day </em></p><p><em>- and then every day until I just do it — respond. </em></p><p>Having a recurring thought for days… or spending 10 minutes doing it today?<br>The latter is obviously the best choice.</p><p>Another example (<a target="_blank" rel="noopener noreferrer nofollow ugc" class="dont-break-out" href="https://www.instagram.com/suksessstrategi">That I posted on my business profile last week</a>) on why you should prioritize getting things done before the weekend.</p><p>If you choose not to do it on Friday, think that’s a relief. </p><p>Now you can chill.<br>But in reality, you´ve just signed up for a weekend with more:<br><strong>Stress</strong>: “Oh, I’ve got so much to do next week.”<br><strong>Open loops</strong>: “When will I do the task?”<br><strong>Self-guilt</strong>: “I should’ve just done that on Friday.”</p><p><strong>Sunday scaries</strong>: Anxiety on Sunday about the upcoming week.</p><p>So yeah, “<strong><em>get shit done</em></strong>“ isn´t just a good mantra, it´s also a <strong>stress-reduction tool</strong>.</p><p>Does it mean that you have to finish <em>all</em> tasks on Friday? </p><p>Completely up to you</p><p>-  but the way I do it when planning my weeks is I have two lists:</p><ol><li><p><strong>Non-negotiable </strong>— these need to get done, no matter what.</p></li><li><p><strong>Negotiable</strong> — these are tasks I’ll finish if I have more time and really want to.</p></li></ol><p>This gives me peace of mind, and costs me way less than if I were to have a long list of <em>“</em><strong><em>things I kind of should do, but because I’m too scared to admit that some things are more important than others.. I’d rather walk around with mental overload, stress, and anxiety.</em></strong><em>“</em></p><p>So, hope this was helpful. </p><p>Talk soon &lt; 3</p><p>/Sara</p>]]></content:encoded>
            <author>saraendestad@newsletter.paragraph.com (Sara Endestad)</author>
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            <title><![CDATA[🧠 “I want to give up” is a thought, not a truth.]]></title>
            <link>https://paragraph.com/@saraendestad/🧠-i-want-to-give-up-is-a-thought-not-a-truth</link>
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            <pubDate>Fri, 08 May 2026 10:00:00 GMT</pubDate>
            <description><![CDATA[If you’re here, I already know you’ve got goals and aspirations in life. And with goals comes obstacles and challenges, and those produce a thought that goes: “I want to give up”. ]]></description>
            <content:encoded><![CDATA[<div data-type="x402Embed"></div><hr><p>If you’re here, I already know you’ve got goals and aspirations in life.</p><p>And with goals comes obstacles and challenges, and those produce a thought that goes:</p><p><em>“I want to give up”.</em></p><p>This is a thought.</p><p>Not a truth.</p><p>And not a task.</p><p>They say "a winner is just a loser who tried one more time."</p><p>And that "those who succeeded were the people who just didn’t stop".  </p><p>And so those who “made it” just didn’t see that thought as command. </p><p>And they just kept going.</p><p>And this week, that thought has been more recurring for me lately, so instead of acting on it, I used a technique (taken from ACT therapy) to not let it control my actions.</p><p>Simple it’s this:</p><ol><li><p>Recognise it’s a thought</p></li><li><p>Neutralise the thought by using a "defusion technique".</p></li></ol><p>There are SO many defusion techniques: like singing the sentence to the “Happy Birthday” melody, or saying it in a silly way, or saying it super fast, or writing it on a whiteboard and painting the letters and just playing with it <span data-name="art" class="emoji" data-type="emoji">🎨</span></p><ol start="3"><li><p>Once you’ve done this, you’ve “neutralised” the thought, and it won’t have as much power over you or your actions.</p></li></ol><p>This works.</p><p>I promise.</p><p>Two last things I want to say before I end this letter:</p><p>One, if “I want to give up” is super recurring, it might mean that you need to adjust how you approach your goal, because something in the process is painful, and if it´s gets too bad, you´ll stop - And so your job is to do what you need to do to not give up.</p><p>Two, a friend of mine, Andreas, and I were talking about this rule we both have: we never make decisions on a bad day — or in a bad state of mind.</p><p>So even if the “I want to give up” thought comes and alters your state of mind, you’re not fit to decide — so don’t.</p><p>Chill.</p><p>Come back to it later with a calm, clear state of mind. </p><p>/ Sara &lt; 3</p>]]></content:encoded>
            <author>saraendestad@newsletter.paragraph.com (Sara Endestad)</author>
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            <title><![CDATA[🫀 How I’ve dealt with my fear (in real life)]]></title>
            <link>https://paragraph.com/@saraendestad/🫀-how-ive-dealt-with-my-fear-in-real-life</link>
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            <pubDate>Fri, 01 May 2026 10:00:12 GMT</pubDate>
            <description><![CDATA[The thing I’m most scared of in this world (which is so ironic) is...]]></description>
            <content:encoded><![CDATA[<p>Dance.</p><p>I’m serious, but let’s back it up.</p><p>The thing I’m most scared of in this world (which is so ironic) is dancing in front of others.</p><p>I’m serious, and in case you didn’t know, dancing has been not only a passion, but something I pursued as my career path when I was 14, and I did that until I was 18, before I changed path and started medical school.</p><p>But the thing is, dancing in front of others is really scary to me (in fact, when I was in nationwide ballet school, I didn’t even dance in front of my partner, and we were in a relationship for 3.5 years).</p><p>So yeah, scary.</p><p>But this last year I’ve done dance classes almost every single day, and it’s what I’m so grateful for now, is how intensely I feel the fear. I realize the second it’s there, and I notice how my moves get constrained, and sometimes I even freeze and sometimes completely forget the choreography.</p><p>And how have I dealt with it?</p><p>I’ve literally been dancing with fear.</p><p>I notice the fear, and I know I don’t dance as good as I could when it’s there.</p><p>And when it usually shows up is when we dance in groups (so the others are watching us), and when the teachers are filming us. But I did an incredibly mindset shift really early on, and that was instead of thinking:<br>“My goal is to look good while I dance”</p><p>I decided:</p><p>“My only goal is to stay on the floor until the dance is over”</p><p>That’s it, and if I forget choreo, if I look stupid, it doesn’t matter. The only goal, the only thing that would make me proud, was if I stayed on the floor until the choreo was over.</p><p>Did I always succeed?</p><p>No, sometimes my fear took over and I walked off the floor, and sometimes I stood in the darkest, most hidden place in the room not to get seen.</p><p>But… and this is important… progress happened.</p><p>So each week I walked off less, and I hid less and less.</p><p>And so this I wanted to share to let you know that…</p><p>The only way to deal with fear is to face it.</p><p>You can’t think your way out of fear, you need to do what you’re most scared of and know that fear will be there with you (sometimes messing it up for you).</p><p>But the only thing that feels worse than dancing with your fear is knowing you sabotaged your dreams because you were unwilling to be uncomfortable for a couple of seconds (and sometimes minutes).</p><p>Hope this gave you some new insight, but most importantly, more courage to not look good, not do it perfectly, but simply not letting fear stop you.</p><p>That’s the only goal.</p><p>First we learn to dance with fear.</p><p>Then we learn to dance.</p><p>/ Sara &lt;3</p><br>]]></content:encoded>
            <author>saraendestad@newsletter.paragraph.com (Sara Endestad)</author>
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            <title><![CDATA[Top 3 Realizations This Week]]></title>
            <link>https://paragraph.com/@saraendestad/top-3-realizations-this-week</link>
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            <pubDate>Fri, 24 Apr 2026 10:00:00 GMT</pubDate>
            <description><![CDATA[First realization The moment you feel the feeling you don’t want to feel...,]]></description>
            <content:encoded><![CDATA[<p><strong>First realization</strong></p><p>The moment you feel the feeling you don’t want to feel, you will get unstuck.</p><p>I experienced this both in journaling and in therapy this week.</p><p>The moment I admitted the thing I didn’t want to say, and wrote about the feeling I really didn’t want to feel, I did things I had been procrastinating on for a week.</p><p>I suddenly saw a new solution to my problems.</p><p>Because I think whatever we’re trying to suppress is also suppressing other answers.</p><p><strong>Second realization</strong></p><p>Contact your competitors.</p><p>As an entrepreneur, I realized I’ve mostly been friends with people who have social media businesses or agencies.</p><p>But that is not the business I am building or want to have.</p><p>My business is focused on positive psychology and tools to help people achieve their goals.</p><p>I was scared to contact people who had those businesses because I thought they would see me as a competitor.</p><p>But I realized they’re just peers.</p><p>Some of them probably don’t want to connect with me.</p><p>But some will.</p><p>This week, I reached out to someone I’m super inspired by.</p><p>I got a response.</p><p>Now we’re connected.</p><p>Now I regret not doing it sooner.</p><p><strong>Third realization</strong></p><p>You have to stay connected to unique souls if you are one.</p><p>I feel really different from most people.</p><p>Because I am.</p><p>I chose a non-traditional path.</p><p>I’m very curious and intense about my hobbies.</p><p>And I’ve connected with some people—specifically one person—who I feel deeply aligned with.</p><p>It has made my everyday life more beautiful.<br></p><p><em>“Let yourself be silently drawn by the strange pull of what you really love. It will not lead you astray.” – Rumi</em></p><p>/Sara &lt; 3</p>]]></content:encoded>
            <author>saraendestad@newsletter.paragraph.com (Sara Endestad)</author>
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            <title><![CDATA[🧘‍♂️ Gratitude Practice for Control Freaks (This Helped Me)]]></title>
            <link>https://paragraph.com/@saraendestad/🧘‍♂️-gratitude-practice-for-control-freaks-this-helped-me</link>
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            <pubDate>Fri, 17 Apr 2026 10:00:01 GMT</pubDate>
            <description><![CDATA[I have no idea why I haven’t shared this earlier. ]]></description>
            <content:encoded><![CDATA[<p>I have no idea why I haven’t shared this earlier, but let´s go.  </p><p>Two years ago, I got myself a birthday; attend a workshop with my favorite author, Elizabeth Gilbert.</p><p>The way that impacted my is wild, but one of the exercises that truly made a paradigm shift in my life was this:</p><p>We had to write down all the things we were grateful for, but had no say in - no influence in them happening.</p><p>So here are some things from my list:</p><p>• That the water in the Greek ocean is so clean that I can see plants and rocks in the water.<br>• The fact that I was born in Norway — a country with more privilege than most.<br>• The fact that my friends’ parents had sex, so that I got the friends I got.<br>• The fact that books exist.<br>• The fact that someone invented the guitar, piano, and violins, and people make music.<br>• The fact that someone invented dancing — my greatest addiction in this life.<br>• The way coffee smells.<br>• The fact that Steve Jobs invented the iPhone, and now I get to connect with my friends who are in Italy, Latvia, London, and the US.<br>• The fact that my mom went to Greece instead of getting into medical school, so that she met my dad at a disco — and I was born and got the greatest gift of all: life.</p><p>Honestly, the list goes on and on and on.</p><p>But the reason I love this is that I think I, and many others, try to control life because we think we have to — in order to experience the beauty in the world.</p><p>But that’s not true.</p><p>In fact, this made me realize that the things I’m most grateful for — I have no say, influence, or control of them coming into existence.</p><p>The greatest gifts in this world weren’t made by me; </p><p>they just came to me </p><p>— and for that, I’m eternally grateful (and a little bit more relaxed). </p><p>/Sara &lt; 3</p><br>]]></content:encoded>
            <author>saraendestad@newsletter.paragraph.com (Sara Endestad)</author>
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            <title><![CDATA[🪞Why it´s hard to know who you really are.]]></title>
            <link>https://paragraph.com/@saraendestad/🪞why-it´s-hard-to-know-who-you-really-are</link>
            <guid>8be0xoxAsDi1TMRqDZPc</guid>
            <pubDate>Fri, 10 Apr 2026 10:00:00 GMT</pubDate>
            <content:encoded><![CDATA[<p>Because there isn’t just one of you.</p><p>There’s a part of you that wants the chocolate, and another one that wants to be healthier.</p><p>There’s a part of you that feels so confident with your friends, but stumbles when meeting your idol or crush.</p><p>And there’s a part of you who feels like no one is trustworthy, and a part of you who totally trusts every author, because surely they must know how to save you from your pain.</p><p>You might have one body, but you sure as hell don´t have one mind (or voice or “part” - call it what you want). </p><p>You’re many parts — so which one is really you?</p><p>And is there even such a thing as just one you?</p><p>Or are you the combination of all of them?</p><p>-and if so, who gets a say in your daily life choices? </p><p>Since I was 14, the part that’s disciplined and hardworking was definitely the one I let steer the ship (and I’m so grateful for all it gave me). </p><p>But, during medical school, I discovered and gave more space to the part that would wonder… </p><p>“Why are we doing all of this?”</p><p>“Where will this take me, and is it where I want to go?”</p><p>I think that part of me was pretty wise, too.</p><p>And I love both of them; they´re both helping me when they´re working as a team. </p><p>And so I´ve come to realize that the real me is more like a community.</p><p>Some feel so small and unworthy, and others swear they're the smartest person they know.</p><p>And I´ve got deeply curious parts, and others that are deeply indifferent (depends on the topic, right?).</p><p>So who am I?</p><p>I´ve come to realize that “I” is like “time”; a man-made construct created to orient ourselves in the world. </p><p>And we’ve made the mistake of thinking it’s only one “I.”</p><p>It’s not, and that’s why it’s hard to know who you are.</p><p>But here’s the kicker — the one thing I don’t get — which is that despite all of this, there seems to be a core in there.</p><p>There is something in there that pulls me towards things, without knowing why. </p><p>Why did I love dancing more than painting as a young girl?</p><p>Why does the ocean feel more beautiful to me than mountains?</p><p>I don’t know, but it seems like there is a little voice in there that goes, “<em>Oh, yes, more of this.</em>”</p><p>It seems to be my compass. </p><p>Telling me what and who I love - who I really am.</p><p>But how do we connect to it?</p><p>I once heard the philosopher Allan de Botton say something along the lines of: </p><p>“<em>When trying to figure out who you are and what you really want, you need to think like an archaeologist — you dig and search in several places, and then suddenly you find a piece, but you’re far from done. You need to keep looking, and then you find another piece. Then, after many hours (or years), you’ve got enough pieces to get a better understanding. You’re starting to see what this is, and who you really are.</em>”</p><p>He also said something interesting about the voice I mentioned: it's really shy and only shows up here and there.</p><p>You can’t just sit down with pen and paper and force it out of its shell,</p><p>so that you can finally find your purpose and get on with life</p><p>(trust me, I’ve tried).</p><p>But the thing I’ve discovered is that when I go back and reflect on everything I’ve ever written — or talked about — and ask myself, “What are the things that keep showing up again and again?” I see that there’s always a red thread.</p><p>There are things that show up again and again and again.</p><p>For me, it’s a lot of reading, writing, dancing, business, and deep conversations with people.</p><p>For you? I don’t know, but I hope the part of you that’s longing for a deeper sense of meaning — and purpose in your life — helps you start to reflect.</p><p>Think back.</p><p>“What are the things that keep showing up again and again?”</p><p>That’s your core.</p><p>That’s you.</p><hr><p>/Sara &lt; 3 </p><br><br><br>]]></content:encoded>
            <author>saraendestad@newsletter.paragraph.com (Sara Endestad)</author>
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            <title><![CDATA[📉 🧑‍🔬 I fail waaaaaay more than most people. (This is a good thing.)]]></title>
            <link>https://paragraph.com/@saraendestad/i-fail-waaaaaay-more-than-most-people-this-is-a-good-thing</link>
            <guid>B5n93uj8ezhdPqzxIC16</guid>
            <pubDate>Fri, 27 Mar 2026 11:00:00 GMT</pubDate>
            <description><![CDATA[OK, I recently heard a scientist say: "They’ve proven that successful people have way...]]></description>
            <content:encoded><![CDATA[<hr><p>OK, I recently heard a scientist say: </p><p><strong><em> "They’ve proven that successful people have way more failures than people who didn’t succeed."</em></strong></p><p>Then I started thinking about all the successes I’ve seen— do they have more failures than the average person? </p><ul><li><p>Sara Blakely, the founder of Spanx, got rejection after rejection when wanting to create her product. Today, she’s a billionaire. </p><p>(P.S. Her dad used to ask her, "<em>So what did you fail at this week?</em>" every week. Failing was considered good in her household. It meant they tried.)</p></li><li><p>Tim Ferriss’s MEGAsuccessful book, <em>The 4-Hour Workweek,</em> was rejected by 27 publishers before it finally got printed. </p></li><li><p>And Thomas Edison? How many times did he fail before he finally invented the electric light bulb? I don´t know, but his famous quote might give us a clue:</p><p><strong><em>“I have not failed. I’ve just found 10,000 ways that won’t work.” </em></strong></p></li></ul><p>Looking at their numbers, I almost feel embarrassed that I only had three failed marketing campaigns in 2025. </p><p>Now I kind of wish I had at least 15.  </p><p>In 2026, I’ve already had three more marketing fails.</p><p><strong>2026 is looking good:</strong></p><p>I’m failing more.</p><p>I’m failing faster.</p><p>Moving closer to the goalpost at an incredible speed.</p><p>So I’ll leave this one to you: </p><p><strong><em>How much faster would you fail if you only needed to fail 30 more times? </em></strong></p><hr><p>Let’s keep going. </p><figure float="none" data-type="figure" class="img-center"><img src="https://storage.googleapis.com/papyrus_images/24f9b97f766e3207d8e5f838e48aa1058bf297b37a937faf8c614f68ea8b064c.png" blurdataurl="data:image/png;base64,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" nextheight="778" nextwidth="1510" class="image-node embed"><figcaption htmlattributes="[object Object]" class=""><a target="_blank" rel="noopener noreferrer nofollow ugc" class="dont-break-out" href="https://www.amazon.com/Prestige-Purpose-Escape-Thought-Wanted/dp/B0DTQCFF3W">(P.S. Yes, this is a picture from my book.)</a></figcaption></figure><p>/ Sara &lt; 3</p><br>]]></content:encoded>
            <author>saraendestad@newsletter.paragraph.com (Sara Endestad)</author>
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            <title><![CDATA[📚 How I read (and finish) 1 book per week]]></title>
            <link>https://paragraph.com/@saraendestad/📚-how-i-read-and-finish-3-books-per-week</link>
            <guid>BRtpFU5w69UpHPwKP9y8</guid>
            <pubDate>Fri, 20 Mar 2026 11:00:00 GMT</pubDate>
            <description><![CDATA[If you follow me on Instagram, you already know I´m addicted to books, haha. Soo let’s just get right into it. ]]></description>
            <content:encoded><![CDATA[<p>If you follow me on <a target="_blank" rel="noopener noreferrer nofollow ugc" class="dont-break-out" href="https://www.instagram.com/saraendestad">Instagram</a>, you already know I´m addicted to books, haha. <br>Soo let’s just get right into it.</p><p><strong>1. I’m OBSESSED with what I read</strong><br>Listen, life´s a mystery. </p><p>So many questions and so very few answers. </p><p>And books? They just know what's up.</p><p>Naval once said: <strong><br> “First, you read books you like. Then you start liking to read.”</strong></p><p>Couldn’t agree more. Find books that give you answers, not the ones everyone talks about. </p><p>What´s the mystery you´re trying to solve?</p><p><strong>2. Create personal cliffhangers</strong><br>Imagine this: </p><p>You wake up, and someone calls you and starts telling you a story. </p><p>Then they say, “I’ve got to go, but I’ll tell you the rest later tonight.”</p><p>Where I´m going with this? </p><p>Read for just 2–3 minutes in the morning. Then throughout the day, you’ll be thinking, “What happens next?”</p><p>So the hack is simple:  Create cliffhangers.</p><p><strong>3. Read multiple books at once (but not too many)</strong><br>I read three books at the same time.</p><p>Right now, I’m about two-thirds through one, one-third through another, and I have one I just got and haven’t started yet.</p><p>This keeps me excited to finish a book every week. It also makes it easier to continue, because I’ve already started what’s next. </p><p>Wooop woop.</p><p><strong>4. Read from beautiful places. </strong><br>If you haven’t tried reading at a café, please do. The beach is also amazing.</p><p>The point is: Read from beautiful environments. </p><p>It just does something, feels like heaven.</p><p>And when you go back to your normal routine, you keep reading because you remember how good it felt.</p><p><strong>5. Combine audiobooks and physical books</strong><br>I use both.</p><p>If I only listen to audiobooks, I usually stick to biographies or memoirs. (Non-fiction is too information-packed for me to only have as an audiobook).</p><p>But reading non-fiction by combining audiobooks with the physical books is widely effective and enjoyable. </p><p>Then, I speed up the audiobook to around 2x - it helps me stay focused and move faster.</p><p>Hope this was tactical and practical. </p><p>Have an incredible weekend.</p><p>/Sara &lt; 3</p>]]></content:encoded>
            <author>saraendestad@newsletter.paragraph.com (Sara Endestad)</author>
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            <title><![CDATA[📵 You Being Distracted Has Nothing to Do With Distractions]]></title>
            <link>https://paragraph.com/@saraendestad/📵-you-being-distracted-has-nothing-to-do-with-distractions</link>
            <guid>bNVigHRQlnugcMdY5DfP</guid>
            <pubDate>Fri, 13 Mar 2026 11:00:01 GMT</pubDate>
            <description><![CDATA[Soooo, most people think that external triggers like social media, Netflix, or other people are what’s ruining your focus. Turns out it’s not true.]]></description>
            <content:encoded><![CDATA[<p>Soooo, most people think that external triggers like social media, Netflix, or other people are what’s ruining your focus.</p><p><strong>Turns out it’s not true.</strong></p><p>A couple of years ago, I read a book called <a target="_blank" rel="noopener noreferrer nofollow ugc" class="dont-break-out" href="https://www.amazon.com/Indistractable-Nir-Eyal-Julie-Li-audiobook/dp/B07SV4V6ZK/ref=sr_1_1?adgrpid=166762224470&amp;dib=eyJ2IjoiMSJ9.aUI1qyZWzddZCDoFa9ilDcSVhJk7mJVnsb7uyQW1W0MGkvT-lwNWNxE7XtHIsG0_BtYb67CeBvTZ3k4jdRgz1QLwNqpHldZbxXEqYI0-uqAeewYOy9BkiPMatDBb8EfPHJMGiOdwYyhuws1pQgb9-xkYbh4pqeclZl67iRQAz8VKAIn9l6zV8DbHg6aHn0Uhlg0WQ8yYCSklruAozH4wkSy5Hlv3GMxZS44x506hG8I.V52bgLeXBeucDIJfR8bn9Hpv81k965-6zK9qYDQG8vw&amp;dib_tag=se&amp;hvadid=700698909577&amp;hvdev=c&amp;hvlocphy=9191901&amp;hvnetw=g&amp;hvqmt=e&amp;hvrand=5109548417857347477&amp;hvtargid=kwd-808896954877&amp;hydadcr=15438_13739984&amp;keywords=indistractable+book&amp;mcid=76d52035ba6239719e6dfe74702c6179&amp;qid=1773341288&amp;sr=8-1"><em>Indistractable</em></a><em> by  </em>behavioral design expert and best-selling author Nir Eyal. </p><p>So he did <em>tons</em> of research on why we actually get distracted.</p><p>And here´s why: </p><div data-type="callout" type="info"><link rel="preload" as="image" href="https://paragraph.com/editor/callout/information-icon.png"><div class="callout-base callout-info" data-node-view-wrapper="" style="white-space:normal"><img src="https://paragraph.com/editor/callout/information-icon.png" class="callout-button"><div class="callout-content"><div><p>Distraction usually starts with <strong>an uncomfortable internal state</strong> (stress, boredom, uncertainty, self-doubt), and we then look for something to escape that feeling. <span class="emoji">🧠</span><span class="emoji">📱</span></p></div></div></div></div><p>Example: </p><p>Let´s say I´m writing an ad then... </p><p>I get stuck. </p><p>It doesn´t flow. </p><p>And now I feel like shit because self-doubt has entered the building.</p><p>And a <em>perfect</em> way to run away from this emotion?</p><p>Check some emails, of course. </p><p>All of a sudden, I'm getting shit done, and the self-doubt is gone - YEY!</p><p>But not really, because I just failed on my most important task: writing the ad. </p><p><strong><u>Now, tactically,  how can you use this to stop getting distracted?</u></strong></p><p><strong>Step 1: </strong>The next time you get distracted and realize you are distracted.</p><p><strong>Step 2:</strong>  Then ask yourself:</p><p><em>What was the difficult emotion I just felt before I got here?</em></p><p><strong>Step 3</strong>: Find a way to work <em>while</em> having this emotion. </p><p>This is how you stop being distracted.</p><p>Good luck! </p><p>/Sara &lt; 3</p>]]></content:encoded>
            <author>saraendestad@newsletter.paragraph.com (Sara Endestad)</author>
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            <title><![CDATA[🏗️ If your foundation isn’t right, don’t build too much.]]></title>
            <link>https://paragraph.com/@saraendestad/🏗️-if-your-foundation-isnt-right-dont-build-too-much</link>
            <guid>bfC4LEtfjtDc9C5FOpt3</guid>
            <pubDate>Fri, 06 Mar 2026 11:00:01 GMT</pubDate>
            <description><![CDATA[Most of my life, I’ve been trying to figure out what I want in life. ]]></description>
            <content:encoded><![CDATA[<p>Most of my life, I’ve been trying to figure out what I want in life. </p><p><em>Sara, what do you want? What do you want? What doooo you waant?!? </em>Is the song that´s on repeat in my mind.</p><p>Then, a couple of years back, I was working with a business coach, and we (obviously) talked about that too — what I want</p><p>(because you know.. businesses need goals)</p><p>But she had gotten an update on my business, heard how overwhelmed I felt steering the ship of 20 clients and 2 employees, she said something that blew my mind.</p><p>She asked me a question I don´t think I´ve ever asked myself. She said:</p><p><em>Sara, what do you need?</em></p><p><em>Gosh? I´ve never even thought about that. What do I need? Sleep, water, nature, a boyfriend, and a good cry. </em></p><p>Yep, that´s where my mind went, but more importantly: </p><p> I realized how depraved I was of the most fundamental needs in life. </p><p>My favorite quote is this one by Sadhguru : </p><div data-type="callout" type="tip"><link rel="preload" as="image" href="https://paragraph.com/editor/callout/tip-icon.png"><div class="callout-base callout-tip" data-node-view-wrapper="" style="white-space:normal"><img src="https://paragraph.com/editor/callout/tip-icon.png" class="callout-button"><div class="callout-content"><div><p><strong>“If your foundation isn’t right, don’t build too much.”</strong></p></div></div></div></div><p>And I wanted to share this because if you’re a doer like me—someone with unlimited energy to make things happen... </p><p>Don´t forget to strengthen your foundation. </p><p>A miserable and exhausted entrepreneur has a thin and fragile one.</p><p>So maybe it´s time to ask yourself, "What do I need?" to make sure your foundation is strong. </p><p>Your life and business depend on it.</p><br><p>/Sara &lt; 3</p>]]></content:encoded>
            <author>saraendestad@newsletter.paragraph.com (Sara Endestad)</author>
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            <title><![CDATA[📝A note from Gandhi]]></title>
            <link>https://paragraph.com/@saraendestad/📝a-note-from-gandhi</link>
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            <pubDate>Fri, 27 Feb 2026 11:00:05 GMT</pubDate>
            <description><![CDATA[Gandhi once wrote this on a scrap of paper. ]]></description>
            <content:encoded><![CDATA[<p>Gandhi once wrote on a scrap of paper: <em>my life is my message.</em><br>This is it.</p><p>I think I, and a lot of other people, try to tell people what to do.<br>What our values should be.<br>What’s important in life.</p><p>But Gandhi is known for nonviolence because he simply never engaged in it.&nbsp;</p><p>In fact, he's known for doing protests and marches peacefully.</p><p>And it really just shows this:</p><p><br>There’s a difference between a preacher and a practitioner.</p><p>"Practice what you preach," right?</p><p>But that’s hard — because the right thing is often the hard thing.</p><p><em>Side note:&nbsp;</em></p><p><em>I once heard that if you have two choices, you should usually do the hardest one.<br>Because if the easy one were the right one, you would have already done it.</em></p><br><p>But I just wanted you to think about this this week:<br>Your life <em>is</em> your message.</p><p>No need to preach.<br>No need to say too much.</p><p>Feel free to write books like I do, if you want to <span data-name="book" class="emoji" data-type="emoji">📖</span><br>But the most important thing is living that change.</p><p>Hopefully, people will be inspired and follow along.</p><br><p>/ Sara &lt; 3</p>]]></content:encoded>
            <author>saraendestad@newsletter.paragraph.com (Sara Endestad)</author>
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            <title><![CDATA[The problem with authenticity. ]]></title>
            <link>https://paragraph.com/@saraendestad/the-problem-with-authenticity</link>
            <guid>zuZrpRDlBdr9xOh0HFS9</guid>
            <pubDate>Fri, 20 Feb 2026 11:00:01 GMT</pubDate>
            <description><![CDATA[This is wild coming from me (I know - cuz the ppl that know me know that authenticity is my religion). But here’s the problem. ]]></description>
            <content:encoded><![CDATA[<hr><p>This is wild coming from me (I know - cuz the ppl that know me know that authenticity is my religion).</p><p>But here’s the problem.</p><p>Being authentic could be confused with “feeling right” about something. </p><p>But being authentic doesn’t always feel right.</p><p>Saying “no” doesn’t feel right to a people pleaser, and chasing your dreams doesn’t always feel right (cuz it´s often scary as hell, right?).</p><p>I realized this a few weeks ago when I was on a walk....</p><p>That authenticity is a vague word, and we don’t know what it feels like, and so we end up thinking it is "<em>whatever feels good</em>". </p><p>Now, I’m very much still in the process of figuring out what authenticity feels like (and how to recognize it)....</p><p>But at least after reading about ACT therapy, I realized authenticity has nothing to do with what feels good in the moment, but more to do with the values you want to live by.</p><p>So the next question becomes—what do I want to live by?</p><p>This, like any philosophical question, has about a million different answers. </p><p>But the one I’ve used a lot is asking my 90-year-old self what she would want me to do if she were me.</p><p>She gives me perspective. </p><p>She helps me zoom out and see that the little stresses and fears of today should not determine what choices I make in the moment.</p><p>Hope this was helpful - </p><p>- and I’ll keep exploring what authenticity really feels like (and I hope you do too). </p><p>But for now, remember this:</p><p>Feeling good is not called being authentic—</p><p>that’s called being hedonistic.</p><p>/Sara &lt; 3</p>]]></content:encoded>
            <author>saraendestad@newsletter.paragraph.com (Sara Endestad)</author>
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            <title><![CDATA[Two concepts I’ve lived by this week. ]]></title>
            <link>https://paragraph.com/@saraendestad/two-concepts-ive-lived-by-this-week</link>
            <guid>OTO4KhtH2lTJ6sRDaTs7</guid>
            <pubDate>Fri, 13 Feb 2026 11:00:01 GMT</pubDate>
            <description><![CDATA[you´re gonne love this- ]]></description>
            <content:encoded><![CDATA[<ol><li><p><strong>Everything is research.</strong></p><p>When I started my business five years ago, I had a mentor who knew I hated sales calls. He said I needed to do at least 20 for market research. Not for money, not for sales - for research.</p><p>That framing changed everything for me.</p><p>Instead of doing sales calls, I did research. I understood painpoints, I understood their psychology - it was fun.  <br>And! It showed me the kind of people I wanted to work with.</p><p>So, I adjusted my marketing so I could speak directly to my clients’ pain points—and only to my perfect future client.</p><p>Yes, it was after that my business, Suksess-Strategi, really started booming. #Win</p></li><li><p><strong>Delete everything that sits in a sentence with “should.”</strong></p><p>After dance class last Saturday, I talked to one of my dance buddies (gosh, do I love the people there). I told her about my struggles with knowing what to say yes or no to socially.</p><p>I said, “<em>I feel like I should go to this thing</em>.”</p><p>She said, “<em>Every sentence that contains ‘should’ does not exist. Just delete everything in that sentence; you only do things you want to.</em>”</p><p>So socially now, I only do social things I want to do. (As long as I have to do something to achieve my goals and it´s worth it long-term).</p><p>And every time I catch myself saying “I should,” I go, “Oh yes, delete that sentence,” and I don’t go.</p></li></ol><br><p>Serious  game changes, hope you use them too. <br><br></p><hr><p><strong>Life-update:</strong><br>Honestly, just<a target="_blank" rel="noopener noreferrer nofollow ugc" class="dont-break-out" href="https://www.instagram.com/p/DUdBhEBDMU4/?igsh=NTN3bzdqaHV6NjY0"> click here</a> for some exciting news.<br><br>/Sara &lt; 3</p><br>]]></content:encoded>
            <author>saraendestad@newsletter.paragraph.com (Sara Endestad)</author>
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            <title><![CDATA[The problem with perfect.]]></title>
            <link>https://paragraph.com/@saraendestad/the-problem-with-perfect</link>
            <guid>F5m5R4bLfvvDgncND6dH</guid>
            <pubDate>Fri, 06 Feb 2026 11:00:01 GMT</pubDate>
            <description><![CDATA[It’s not real. That’s the problem. ]]></description>
            <content:encoded><![CDATA[<p>It’s not real.<br>That’s the problem </p><ul><li><p>Dating feels easier than long-term relationships because you don’t yet know all the annoying things about the person.</p></li><li><p>And most people are talkers, not doers, because the doers know all the problems that come with the work.</p></li><li><p>Having arguments with someone in your head is safer than in real life, because it <em>is</em> safer and… you always win the argument. </p></li></ul><p>I guess I’ve been thinking about this in many ways, many times.<br>But how do we deal with the imperfection of life?<br>Our own weaknesses?<br>Our own ugliness?</p><figure float="none" data-type="figure" class="img-center" style="max-width: null;"><img src="https://storage.googleapis.com/papyrus_images/f2f8d3b0870f577be20844830bf148dd2db4561441569180ff804d74609c6baf.png" blurdataurl="data:image/png;base64,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" nextheight="384" nextwidth="680" class="image-node embed"><figcaption htmlattributes="[object Object]" class="">(Book: <a target="_blank" rel="noopener" class="dont-break-out markup--anchor markup--p-anchor" href="https://www.amazon.com/ACT-Made-Simple-Easy-Read/dp/1572247053">ACT therapy made simple</a>)&nbsp;</figcaption></figure><p>Just gonna be honest — I´m still exploring this topic — because most of my life I´ve just been optimizing: </p><p>become prettier,<br> more educated,<br>earn more,<br>publish more books.</p><p>Now, I don’t believe in stopping doing that, because that´ll be stagnation.<br>But I guess I’m trying to learn how to keep going and grow when life gives you problems, grief, ugliness, quirks, and things that feels anything but effortless.</p><p>Dating coach Matthew Hussey said: </p><p><strong><br><em>"You won’t find anyone without problems, so  you've got to decide what problems you’re willing to put up with from your partner."</em></strong></p><p>The same goes for life. </p><p>And the older I get, the more I realize that true beauty is found in what’s unique.<br>And for something to be unique, it cannot look or feel like everything else.</p><p>So I´ve started to think "hey, they might be right... There is beauty in the imperfection."</p><br><div data-type="callout" type="tip"><link rel="preload" as="image" href="https://paragraph.com/editor/callout/tip-icon.png"><div class="callout-base callout-tip" data-node-view-wrapper="" style="white-space:normal"><img src="https://paragraph.com/editor/callout/tip-icon.png" class="callout-button"><div class="callout-content"><div><p>Btw,<a target="_blank" rel="noopener noreferrer nofollow ugc" class="dont-break-out" href="https://youtu.be/rnwLCugjgjw"> I had an awesome convo with illustrator, manga instructor, and illustrator Eden Melles aka “Carmellux”. We talk about how to design your own life, and actually choose the life you want to live</a> . </p><br></div></div></div></div><p>You can watch it here:</p><div data-type="youtube" videoid="rnwLCugjgjw">
      <div class="youtube-player" data-id="rnwLCugjgjw" style="background-image: url('https://i.ytimg.com/vi/rnwLCugjgjw/hqdefault.jpg'); background-size: cover; background-position: center">
        <a href="https://www.youtube.com/watch?v=rnwLCugjgjw">
          <img src="https://paragraph.com/editor/youtube/play.png" class="play">
        </a>
      </div></div><p><br></p><p>/ Sara &lt; 3</p>]]></content:encoded>
            <author>saraendestad@newsletter.paragraph.com (Sara Endestad)</author>
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            <title><![CDATA[🧠Why You Can’t Stop Overthinking (Fear) — and What to Do About It ]]></title>
            <link>https://paragraph.com/@saraendestad/🧠why-you-cant-stop-overthinking-fear-—-and-what-to-do-about-it</link>
            <guid>rgHz9uMziFwOYZWjAOau</guid>
            <pubDate>Fri, 30 Jan 2026 11:00:00 GMT</pubDate>
            <description><![CDATA[So I got recommended a book by speed reading and memory coach for CEOs, David Kirkpatrick (who I had on my podcast this week — you can see the interview here). ]]></description>
            <content:encoded><![CDATA[<hr><p>Hey there, friend!</p><p>Listen, I’m an overthinker — which isn’t necessarily a bad thing, but it can be when it’s costing me my time, mental health, and ultimately peace. </p><div data-type="callout" type="tip"><link rel="preload" as="image" href="https://paragraph.com/editor/callout/tip-icon.png"><div class="callout-base callout-tip" data-node-view-wrapper="" style="white-space:normal"><img src="https://paragraph.com/editor/callout/tip-icon.png" class="callout-button"><div class="callout-content"><div><p>So I got <strong>recommended a book by speed reading and memory coach for CEOs, David Kirkpatrick</strong> (who I had on my podcast this week — <a target="_blank" rel="noopener noreferrer nofollow ugc" class="dont-break-out" href="https://youtu.be/ynROJhT-4zg">you can see the interview here</a>).</p></div></div></div></div><div data-type="youtube" videoid="ynROJhT-4zg">
      <div class="youtube-player" data-id="ynROJhT-4zg" style="background-image: url('https://i.ytimg.com/vi/ynROJhT-4zg/hqdefault.jpg'); background-size: cover; background-position: center">
        <a href="https://www.youtube.com/watch?v=ynROJhT-4zg">
          <img src="https://paragraph.com/editor/youtube/play.png" class="play">
        </a>
      </div></div><p>Anyway — I started reading the book <em>“</em><a target="_blank" rel="noopener noreferrer nofollow ugc" class="dont-break-out" href="https://www.amazon.com/Overthinkers-Guide-Making-Decisions-without/dp/B0DXD7TML1"><strong><em>The Overthinker’s Guide to Making Decisions</em></strong></a><em>”</em> and made a summary and workbook based on it — and the only thing I’ll share with you is exactly that.</p><p>Here´s your link: <a target="_blank" rel="noopener noreferrer nofollow ugc" class="dont-break-out" href="https://sara-endestad.notion.site/The-Overthinker-s-Guide-to-Making-Decisions-By-Joseph-Nguyen-Summary-by-Sara-Endestad-2f50c254b29380d69811d92471057db5">Go to summary and workbook </a><br></p><p>Good luck!!!</p><hr><p><strong>Life Update:</strong></p><p>Honestly… life is <em>real</em> good right now. </p><p>Good people, zero bad people, great sleep (finally). I think being done with that legal thing in my business got my sleep back — thank Goooooooood -lord knows it was needed haha. <br><br>/Sara &lt; 3</p>]]></content:encoded>
            <author>saraendestad@newsletter.paragraph.com (Sara Endestad)</author>
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            <title><![CDATA[Strange (!!!) but wildly effective way to make a decision. ]]></title>
            <link>https://paragraph.com/@saraendestad/strange-but-wildly-effective-way-to-make-a-decision</link>
            <guid>cIXhqJRPxn1WAN9R4bsR</guid>
            <pubDate>Fri, 23 Jan 2026 11:00:01 GMT</pubDate>
            <description><![CDATA[are u ready?]]></description>
            <content:encoded><![CDATA[<p>Heyyy youuu!</p><p>So a couple of months ago, I came across Joe Hudson (probably the guy who coaches the most CEOs and executives).<br>And he basically shared the strangest—but most effective—way to make a decision if you can’t seem to decide.<br>(<a target="_blank" rel="noopener noreferrer nofollow ugc" class="dont-break-out" href="https://youtu.be/p8ZhcYoW43s?si=E9Os2JBDDt-PoUCH">On the <em>Modern Wisdom</em> podcast.</a>)<br></p><div data-type="youtube" videoid="p8ZhcYoW43s">
      <div class="youtube-player" data-id="p8ZhcYoW43s" style="background-image: url('https://i.ytimg.com/vi/p8ZhcYoW43s/hqdefault.jpg'); background-size: cover; background-position: center">
        <a href="https://www.youtube.com/watch?v=p8ZhcYoW43s">
          <img src="https://paragraph.com/editor/youtube/play.png" class="play">
        </a>
      </div></div><p>He said the reason we can’t make a decision is because we’re so scared of the feeling that will come <em>once we’ve made it</em>.</p><p>So… how do you make a decision?</p><p><strong>Feel the feeling you’re scared to feel after making it.</strong></p><p>Once you’ve felt it—you’ll make the decision.</p><p>(I tried it. It’s true. Now it’s your turn.)</p><p>Start like this:<br>What’s a decision I can’t seem to make?</p><p>(Think about it.)</p><p>Then ask yourself:<br>What is the feeling I’m most scared to feel if I make the decision?</p><p>(By the way, maybe it’s only for one option—or maybe both. Either way, figure out what it is.)</p><p>Now—feel it.</p><p>I’d recommend meditating.<br>Close your eyes for 2–3 minutes (or more) and really feel it.</p><p>Put on music if needed.<br>Do whatever you need to really feel it in your body.</p><p>After you’re done, think about the decision again.<br>You should be able to decide now.</p><p>(Feel free to journal if needed.)</p><p>So—good luck, enjoy, and if you’d like to share what happened,<a target="_blank" rel="noopener noreferrer nofollow ugc" class="dont-break-out" href="https://www.instagram.com/saraendestad"> DM me on Instagram.</a><br>I’d love to hear what you realized.</p><p>/ Sara &lt;3</p>]]></content:encoded>
            <author>saraendestad@newsletter.paragraph.com (Sara Endestad)</author>
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