Start typing to search this publication.
Brandon Donnelly logo Brandon Donnelly
Open menu
Brandon Donnelly logo

Subscribe to Brandon Donnelly

Get new posts delivered straight to your inbox.

365 project

Brandon Donnelly avatar Brandon Donnelly

I love the idea behind a “365 project.” Two examples here and here . I learned about it from Bijan Sabet .

The idea is simple. It’s a personal photography project where you post a single photo each day of the year with a short blog-style caption. In the above examples, it’s typically a description of what’s going on in their lives.

Obviously there’s a major element of discipline to this project, but I also really like that the photos become a celebration of the mundane. The ordinary. The everyday.

One photo I saw had the caption: “Today wasn’t a very good day.”

Social media has evolved to become a high curated representation of our lives. We use it in an aspirational way to tell a story about who we hope to become or who we want people to believe we already are.

I am not exempt. 

But it’s refreshing to think about “ an honest account of your life .” Unless you happen to have a life that consists entirely of Vegas trips and yacht parties, a daily photo means that it won’t always be epic and it will sometimes feel like a chore.

I frankly don’t have the time for another daily commitment beyond this blog, but I would love to do a 365 photography project. Perhaps some of you have the time and the interest.

Subscribe to Brandon Donnelly

Daily insights for city builders. Published since 2013 by Toronto-based real estate developer Brandon Donnelly.