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Snapping with Spectacles

Brandon Donnelly avatar Brandon Donnelly
Cover image for Snapping with Spectacles

I am testing out Spectacles by Snap Inc. right now:

They were incredibly easy to sync with my phone (just look at your Snapcode while wearing them). And the case itself charges the glasses when you put them away. Pretty slick.

I also started using Instagram Stories for the first time. I had been boycotting it because it was such a direct copy of Snapchat Stories, but at the end of the day, the audience is there and lots of people are using it. I capitulated.

It’s somewhat disconcerting how quickly a product feature can be copied that immediately pulls users away. Or maybe that’s just business. I mean, if I’m already using Instagram, why not just post my ephemeral stories here, right?

That’s why it’s so important to keep trying new things. And that’s why I think Spectacles are an important product for a company that has just filed to go public. They keep you in the moment while you share.

I’ll report back once I’ve had more time to experiment with Spectacles. But already I can tell you this: they are fun.

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Daily insights for city builders. Published since 2013 by Toronto-based real estate developer Brandon Donnelly.