I spent this morning booking the last leg of my flights for my annual ski and snowboarding trip this February. It’s a tradition that a few of us started during grad school at Penn . We call it the “Penn Annual” and we’re now into our fifth year. This year we’re going to Jackson Hole , which has been on the top of my list of places to snowboard for a number of years now.
We started the Annual because we obviously love to ski and snowboard, but we also did it as a way to reconnect at least once a year. It’s a forced reunion. We pick a spot and all convene. The core group is about 4-5 people. But depending on where we go, it often expands as local friends and family join in.
Interestingly enough, we’re apparently a defined target market known as the "brocation" segment . Or at least this is what a marketing guy told us during the Third Annual in Lake Tahoe . So far we’ve been to Tremblant, Stowe, Lake Tahoe and Whistler. We usually alternate between Canada and the US. Next year we’re already thinking it’ll be Banff.
One of the things we’ve talked about doing since the beginning is turning the The Annual into a larger Penn alumni reunion and networking event. In fact, we’ve parked pennannual.com. If we did this, we could bring down the per person costs, as well as create a much larger pull for participants. I love the idea of staying connected and meeting new Quakers (as well as others).
Of course this is one of those ideas that usually loses air once the trip is over. But this year I thought I’d put it out there on my blog, and also send the idea over to Penn Alumni. So if you’d like to join us in Jackson Hole, drop me a line .