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The Toronto Effect

Brandon Donnelly avatar Brandon Donnelly
Cover image for The Toronto Effect

A few weeks ago, we spoke about the dramatic change that Toronto's East Bayfront has undergone over the last two decades. It's now a place. I also shared a time-lapse video from Waterfront Toronto showing how the Parliament Slip was landfilled in order to improve the street network in this area. If you missed it (and you like to nerd out on construction), it's worth watching.

In addition to this, Waterfront Toronto has (just?) released this interactive website showing in more detail what's planned for the Quayside area. And if you make it all the way to the end of the experience, you'll land on the below image, which shows some towers and the site earmarked for a school and potential cultural destination.

Clicking on the site leads to this pop-up:

Schools are obviously critical. Education is the number one predictor of household wealth. Build it. But I also think it's important that we take advantage of this opportunity to build a truly remarkable cultural destination on Toronto's doorstep. This is an opportunity for a globally recognized symbol that elevates the city's brand, drives tourism, and serves as an economic development catalyst.

So I would like to encourage those in charge to take this seriously. (If Globizen can help in any way, give us a call.) The right way to do it would be to host an international design competition and put the challenge to the world's best architects. This is not the time or place to be timid. Rather, it's the time and place to beat our chests. This could be a Sydney Opera House or Bilbao moment .

Actually, it could be something even greater: The Toronto Effect.


Cover photo by Antonio Gabola on Unsplash

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Daily insights for city builders. Published since 2013 by Toronto-based real estate developer Brandon Donnelly.