This is a wall of 20th-century filmmaking equipment captured at the Fondation Jérôme Seydoux-Pathé . For background, Jérôme Seydoux is a French businessman and movie producer (and the grandfather of French actress Léa Seydoux). Pathé is the second-oldest operating film company in the world. It was founded by the Pathé brothers in the late 19th century. (For architecture fans, the Fondation itself was designed by Renzo Piano . Note: Full architecture tours only happen once a week.)
Seeing this taxonomy of equipment and reading about its market adoption reminded me that technologies change, but human impulses tend to remain remarkably static. Film cameras at the beginning of the 20th century were made for industry. They were expensive, bulky, and required teams of people. But as you’d expect, by the middle of the century, these devices became more affordable and suitable for individual use. This gave rise to amateur filmmakers and eventually, you could say, proto-influencers.
The introduction of smartphones made creation even easier and social media platforms completely changed the game of distribution, turning content creation into an even bigger business. But in the end, the human desire to capture, create, and share remains the same. Today, however, the game is fundamentally changing. AI eliminates the need for handheld devices and physical models and locations. Now you can just prompt. The possibilities are endless.
As I was walking around the Fondation and reading about how it took a year to cast the right female lead for L’Amant (Jane March was eventually found in the suburbs of London), I couldn’t help but think about how AI completely collapses this process. Today, there’s no need to look; you just need to describe exactly what you want. Invariably, this is going to feel like some kind of loss to purists. Isn’t this artificial?
We are now in a post-camera world. But what will never change is our desire to tell stories.