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You have to try

Brandon Donnelly avatar Brandon Donnelly
Cover image for You have to try

Now that some of the dust has settled around Apple Vision Pro, it is clear that nobody really knows if it is going to work. (Though, it's too expensive and it's too heavy are missing the bigger picture.) It sounds like it delivered what it said it was going to deliver as a product, and the potential is there for a "spatial computing" future. But who knows for sure. Here's an excerpt from an essay that Benedict Evans recently published called, " A month of the Vision Pro ":

Second, taking one step further back again, even if my doubts are all wrong, we won’t know any of this for years, and right now this is all still in the experimental category. Apple sells more watches in a typical quarter than Meta has active Quest users. Even the iPhone took years to start selling. It’s possible than in five years this will have started to work, and it’s possible than in five years we’ll have concluded that this [AR/Apple Vision Pro] is a niche, and we’ll have to wait for glasses, contact lenses or neural implants.

But ultimately, this is okay. You have to try, because:

Thank you to Lucas Manuel for sending me the above quote.

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Daily insights for city builders. Published since 2013 by Toronto-based real estate developer Brandon Donnelly.