Abstract joins a half-dozen ZK Chains on mainnet with its deployment to the Elastic Network, powered by ZKsync, to bring Web3 to everyday users.

Abstract, the industry-leading chain for consumer crypto joins the Elastic Network with its mainnet deployment. This launch is accompanied by over 100 consumer-friendly apps ready for users to play with on day one, along with over 200 more to deploy in the following weeks.

Prioritizing user experience without sacrificing crypto’s core- values, Abstract is on a mission to build the world's largest onchain community. With nothing more than an email address, anyone can create an Abstract Global Wallet and unlock access to a thriving ecosystem of hundreds of consumer-friendly onchain apps and projects. By combining the ease of Web2 with the transformative potential of Web3, Abstract provides an intuitive, engaging, and accessible experience, bringing the onchain world to the masses like never before.

“For too long, the industry has prioritized technology over user experience, creating barriers to mainstream adoption,” said Luca Netz, Abstract Co-Inventor. “The launch of Abstract is more than just a technical milestone—it’s a shift in how everyday users – and not just crypto natives – experience blockchain. We’ve built Abstract to strip away the complexities of crypto, offering an intuitive and enjoyable experience that empowers users to explore and create effortlessly.”

Abstract is built for enjoyment, while under the hood, ZKsync’s tech stack powers this enhanced experience, seamlessly connecting users on the internet, to the internet of money. Abstract’s unique approach is that it isn’t catered towards crypto people, it’s intuitive for the TikTok generation of consumers. In the same way that people don’t select Zoom over Google Meet due to which cloud infrastructure they're using, in the near future, people won’t select Web3 apps based on the underlying technology stack. Instead, the technology, user experience, and benefits to consumers and creators needs to be an order of magnitude better than what they had before.

A key feature of Abstract is the network’s Portal which aims to be a  “Digital Disneyland of Fun” for not only seasoned Web3 power-users, but for anyone with access to the Internet. In addition to applications, NFTs, gamified experiences, and the gamut of web3 projects we’ve seen to date, Abstract’s Portal will put streaming front-and-center. The creator economy, connected directly to their communities, but offering real token-based rewards for both creators and consumers alike will drive a unique behavior blending the power of platforms like Twitch with Web3 incentive models.

“Look at the rise of gaming, sports, hip-hop, and streetwear—an entire generation transformed entertainment, music, and luxury. They shifted the narrative from publisher to streamer, owner to athlete, corporation to artist, and from price tags to culture,” Michael Lee, Abstract co-inventor and CEO of Cube Labs, explained, “Consumer crypto is the tech evolution of this revolution. Abstract brings back what the internet lost—fun, ownership, and creativity—while making it accessible to everyone."

Abstract joins the ever-growing Elastic Network, powered by ZKsync, to become the 7th chain deployed to mainnet, with several more launching this year. The Elastic Network is an ever-expanding network of chains that deliver convenience, performance, security, verifiability and connectivity all at once. Building and deploying using the ZK Stack enables organizations to focus on developing the platform, its features, and the user-experience, while also supporting their ecosystem and communities without the need to focus resources on maintaining core underlying infrastructures. ZKsync’s ZK Stack touts easy-to-use developer kits that enable any developer  or organization to deploy their own customized L2.

Hear from Abstract’s Co-Inventor, Luca Netz, on why they chose to build on ZKsync.

https://zksync.mirror.xyz/aHYcSWlY2cB-jDd96TdNBmmQosQ77kOVqLqphsbCe6w

Abstract’s mission is to build the largest onchain community and drive the mainstream adoption of Web3. To achieve this, the platform is designed to make developing decentralized apps easier, cheaper, and safer than ever before. By leveraging cutting-edge zero-knowledge (ZK) cryptography, Abstract delivers low-cost, lightning-fast, and highly secure transactions for both users and builders. The platform integrates ZK Stack by ZKsync and Celestia data availability to streamline the development process, while Abstract provides dedicated support to builders, brands and creators ensuring a seamless onboarding experience.

“We've spent the past year reimagining what it means to create crypto experiences that put consumers first. What we're unveiling today reflects those efforts—a first-of-its-kind consumer terminal, a frictionless wallet with limitless capabilities, and a chain powering dozens of consumer-friendly crypto applications,” said Cygaar, CTO of Cube Labs. “None of this would have been possible without our incredible engineering, product, and design teams."

Alex Gluchowski, Co-Founder of ZKsync, commented, “For blockchain to reach the masses, we must abstract away the complexity. Users need to experience better apps, builders need to have more engaged users, and creators need to be rewarded for their efforts - while cutting out unnecessary middlemen. Abstract building for everyone, not just Web3 power-users, is the path to get the next billion onchain.

Abstract joins Cronos (Crypto[dot]com’s zkEVM L2), Zero Network (Zerion wallet’s native L2), Treasure (the leading Web3 gaming community’s L2), Sophon (general purpose L2), GRVT (the hybrid crypto exchange’s L2), and ZKsync Era (the flagship L2 for the elastic network).

To learn more about Abstract, explore The Portal, and join in on the wave of consumer crypto learn more at abs.xyz.