Everything you need to know about NFT licensing.
Disclaimer: This article is not legal advice nor does it constitute financial advice. Always do your own research. Well, turns out spending $116K on a JPEG doesn’t actually mean you own it. (⌒_⌒;) Look, If you hold an NFT in your wallet, of course you own the NFT, but that doesn’t mean you own the art associated (linked) to the NFT. In fact, out of the top 25 projects currently listed on OpenSea, only one even attempts to give you legal ownership of the associated artwork. One. And it’s defin...
Everything you need to know about NFT licensing.
Disclaimer: This article is not legal advice nor does it constitute financial advice. Always do your own research. Well, turns out spending $116K on a JPEG doesn’t actually mean you own it. (⌒_⌒;) Look, If you hold an NFT in your wallet, of course you own the NFT, but that doesn’t mean you own the art associated (linked) to the NFT. In fact, out of the top 25 projects currently listed on OpenSea, only one even attempts to give you legal ownership of the associated artwork. One. And it’s defin...
A framework for physical-digital drops.
Over the course of the past year, more than 100 brands have released NFT projects. Many of them have been experiments. Some of them have been breakout successes. But as web3 initiatives, they each work to transform the relationship between brand and fan: shifting it away from passive views into something more substantial—shared ownership, and shared space. NFTs build a bridge between our digital and physical worlds; providing a connection point that adds meaning and value to both realms. By d...
A framework for physical-digital drops.
Over the course of the past year, more than 100 brands have released NFT projects. Many of them have been experiments. Some of them have been breakout successes. But as web3 initiatives, they each work to transform the relationship between brand and fan: shifting it away from passive views into something more substantial—shared ownership, and shared space. NFTs build a bridge between our digital and physical worlds; providing a connection point that adds meaning and value to both realms. By d...
Your story is exponential.
Over the past decade, we’ve experienced a radical shift in the way we tell stories. Web2 gave rise to social media. No-code tools removed the barriers to entry. New modes of expression became mainstream and memed. At the same time, storytelling was still largely centralized: locked into platforms and locked up by publishers. With the emergence of web3, we’re seeing a new generation of creators flipping the script through generative storytelling. Inspired by generative art, a movement that too...
Your story is exponential.
Over the past decade, we’ve experienced a radical shift in the way we tell stories. Web2 gave rise to social media. No-code tools removed the barriers to entry. New modes of expression became mainstream and memed. At the same time, storytelling was still largely centralized: locked into platforms and locked up by publishers. With the emergence of web3, we’re seeing a new generation of creators flipping the script through generative storytelling. Inspired by generative art, a movement that too...
What is web3?
The term web3 has been around since 2014, but it’s gained traction and near-ubiquity over the last year as a way to describe the rise of an internet (and networks, and apps, and even design systems) built using decentralized blockchains. More than a buzzword, it’s a vision for a better internet; powered by transparency, openness, and creativity. And it’s a key framework for thinking about the web we build next: one that will have a profound impact on creators, publishers, and IP. Web3 is the ...
What is web3?
The term web3 has been around since 2014, but it’s gained traction and near-ubiquity over the last year as a way to describe the rise of an internet (and networks, and apps, and even design systems) built using decentralized blockchains. More than a buzzword, it’s a vision for a better internet; powered by transparency, openness, and creativity. And it’s a key framework for thinking about the web we build next: one that will have a profound impact on creators, publishers, and IP. Web3 is the ...
The Blockchain Is The Medium
Before the Internet, we collected physical objects that meant something to us. Records, films, photographs: our experience of media was tactile and visceral. Web2 gave rise to social media, a new mode of expression and exchange. This triggered the devaluation of physical media. It also accelerated global creativity. Web3 is about social objects that can be both digital and valuable. The blockchain provides artists with a new medium that is as flexible as they are creative. It’s a paintbrush, ...
The Blockchain Is The Medium
Before the Internet, we collected physical objects that meant something to us. Records, films, photographs: our experience of media was tactile and visceral. Web2 gave rise to social media, a new mode of expression and exchange. This triggered the devaluation of physical media. It also accelerated global creativity. Web3 is about social objects that can be both digital and valuable. The blockchain provides artists with a new medium that is as flexible as they are creative. It’s a paintbrush, ...
