The difference between marketing in Web2 vs. in Web3
I struggled to find materials out there that clearly outlined the differences between marketing in web2 and marketing in web3. So here’s are some of my learnings for marketers that are considering a career shift from web2 to web3.As I fell deeper and deeper in the rabbit hole of web3, I constantly caught myself thinking about what transferrable skills and experience I have that I could bring into the world of marketing in web3. At this point, I knew nothing about marketing in Web3, what it en...
The difference between marketing in Web2 vs. in Web3
I struggled to find materials out there that clearly outlined the differences between marketing in web2 and marketing in web3. So here’s are some of my learnings for marketers that are considering a career shift from web2 to web3.As I fell deeper and deeper in the rabbit hole of web3, I constantly caught myself thinking about what transferrable skills and experience I have that I could bring into the world of marketing in web3. At this point, I knew nothing about marketing in Web3, what it en...
Exploring the Metaverse for Brands: Please mind the gap, between URL and IRL
The concept of the “metaverse” is still an abstract and unfamiliar world to most, but definitely something we need to start trying to understand and follow. It’s not a game, not a product nor is it a virtual world that is created by one company.The metaverse is a virtual world that encompasses many different technologies that we are already familiar with: such as virtual and augmented reality, cryptocurrencies, email, live streaming, social media, immersive video games or even video conferenc...
Exploring the Metaverse for Brands: Please mind the gap, between URL and IRL
The concept of the “metaverse” is still an abstract and unfamiliar world to most, but definitely something we need to start trying to understand and follow. It’s not a game, not a product nor is it a virtual world that is created by one company.The metaverse is a virtual world that encompasses many different technologies that we are already familiar with: such as virtual and augmented reality, cryptocurrencies, email, live streaming, social media, immersive video games or even video conferenc...
