community
Once upon a time, companies were in complete control of their brand’s narrative. They carefully constructed how they wanted to be viewed by customers and presented this information with little room for interpretation. Then came along a little thing called the internet and marketing changed forever. Customer’s voices were amplified beyond their immediate social circles. Social media provided them with a soapbox. Online communities provided them with a safe space to bond over shared interests. ...
community
Once upon a time, companies were in complete control of their brand’s narrative. They carefully constructed how they wanted to be viewed by customers and presented this information with little room for interpretation. Then came along a little thing called the internet and marketing changed forever. Customer’s voices were amplified beyond their immediate social circles. Social media provided them with a soapbox. Online communities provided them with a safe space to bond over shared interests. ...
