What changes in your push message strategy with the iOS 15 update
On September 20, 2021, Apple released the new iOS version with all these changes in email, browsing and push notifications. With the email privacy protection, I’ve felt that it brings a lot of uncertainty in marketing, but the push notification update is something that I wanted to highlight because the change will have a notable impact on the deliverability and not as in reaching the device, but getting the attention of an active screen. Secondly, it obviously impacts user engagement with pus...
What changes in your push message strategy with the iOS 15 update
On September 20, 2021, Apple released the new iOS version with all these changes in email, browsing and push notifications. With the email privacy protection, I’ve felt that it brings a lot of uncertainty in marketing, but the push notification update is something that I wanted to highlight because the change will have a notable impact on the deliverability and not as in reaching the device, but getting the attention of an active screen. Secondly, it obviously impacts user engagement with pus...
